![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2017-\u5e74\u4e2d\u56fd\u79fb\u52a8\u4e92\u8054\u7f51\u7f51\u6c11\u7684\u6e17\u900f\u7387-300x169.jpg\")
<\/p>\n\u5927\u5bb6\u597d\uff0c\u6211\u662f Blessie\uff0c12 \u5e74\u52a0\u5165\u5b9d\u6d01 CMK\uff0c 2015 \u5e74\u79bb\u5f00\uff0c\u5230\u4e86\u676d\u5dde\u52a0\u5165\u4e24\u5bb6\u521b\u4e1a\u516c\u53f8\uff0c\u53ef\u60dc\u73b0\u5728\u90fd\u5012\u4e86\u3002\u6240\u4ee5\u4eca\u5929\u6211\u6765\u5206\u4eab\u7684\u7ecf\u9a8c\u6765\u81ea\u6211\u5f85\u7684\u7b2c\u4e09\u5bb6\u521b\u4e1a\u516c\u53f8 DataStory\u3002\u5f53\u65f6\u8fd9\u5bb6\u516c\u53f8\u8001\u677f\u4e00\u65f6\u51b2\u52a8\u5c31\u628a\u6211\u5f04\u8fc7\u53bb\u4e86\uff0c\u8fc7\u53bb\u4e4b\u540e\u4e00\u542c\u8bf4\u6211\u524d\u4e24\u5bb6\u516c\u53f8\u90fd\u5012\u4e86\uff0c\u7279\u522b\u62c5\u5fc3\uff0c\u4e0d\u8fc7\u8fd9\u5bf9\u4ed6\u4e5f\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u8b66\u793a\u5427\uff08\u7b11\uff09\u3002<\/p>\n
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\u6211\u524d\u9762\u94fa\u57ab\u4e86\u8fd9\u4e9b\uff0c\u5176\u5b9e\u5c31\u662f\u60f3\u5f15\u51fa\u300c\u79cd\u8349\u300d\u8fd9\u4e2a\u6982\u5ff5\u3002\u73b0\u5728\u6709\u975e\u5e38\u591a\u54c1\u724c\u90fd\u5728\u8bb2\u8fd9\u79cd\u8fd0\u8425\u6a21\u5f0f\uff0c\u751a\u81f3\u53ef\u4ee5\u5347\u534e\u5230\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u7684\u5c42\u9762\u3002\u6211\u7279\u522b\u559c\u6b22\u8fd9\u4e2a\u8bcd\uff0c\u5c24\u5176\u662f\u6296\u97f3\u51fa\u6765\u4e4b\u540e\uff0c\u6211\u611f\u89c9 UGC \u771f\u7684\u662f\u4e0a\u5347\u5230\u4e86\u4e00\u4e2a\u65b0\u7684\u9636\u6bb5\u3002<\/p>\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u8d85\u5f3a\u529b\u7684\u79cd\u8349\u673a-300x169.jpg\")
<\/p>\n
\u6211\u4eec\u5148\u8bf4 Circle\u3002<\/p>\n
\u5982\u679c\u54c1\u724c\u7684\u76ee\u6807\u7528\u6237\u5212\u5206\u7684\u5708\u5c42\u592a\u7c97\u653e\uff0c\u8fd8\u4e0d\u5982\u4e0d\u53bb\u5212\u5206\u3002\u5c31\u62ff\u62a4\u80a4\u6765\u8bf4\uff0c\u5982\u679c\u5bbd\u6cdb\u5730\u754c\u5b9a\u81ea\u5df1\u7684\u7528\u6237\u662f\u4e00\u7ebf\u57ce\u5e02\u5973\u767d\u9886\uff0c\u90a3\u4e48\u4f60\u4f1a\u53d1\u73b0\u8c03\u7814\u4e0b\u6765\uff0c\u5979\u4eec\u7684\u9700\u6c42\u5176\u5b9e\u8ddf\u5927\u4f17\u4eba\u7fa4\u7684\u666e\u904d\u9700\u6c42\u5dee\u5f02\u4e0d\u5927\u3002\u800c\u806a\u660e\u7684\u54c1\u724c\u61c2\u5f97\u7784\u51c6\u66f4\u52a0\u5782\u76f4\u7684\u7ec6\u5206\u4eba\u7fa4\u5bf9\u5e94\u7684\u9700\u6c42\u3002<\/p>\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/Circle-300x169.jpg\")
<\/p>\n
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\u63a5\u4e0b\u6765 Content\u3002<\/p>\n
\u5927\u5bb6\u90fd\u89c9\u5f97\u5185\u5bb9\u5f88\u96be\u91cf\u5316\uff0c\u867d\u7136\u6709\u4e4b\u524d\u674e\u53eb\u517d\u90a3\u6837\u7684\u7206\u6b3e\u6587\u6848\u6559\u7a0b\uff0c\u4f46\u672c\u8eab\u5728\u5b9e\u64cd\u5c42\u9762\u8fd8\u662f\u9700\u8981\u66f4\u7cbe\u786e\u7684\u8861\u91cf\u3002\u5305\u62ec\u660e\u661f\u63a8\u8350\u3001\u535a\u4e3b\u80cc\u4e66\uff0c\u8fd9\u4e9b\u540d\u4eba\u6548\u5e94\u5982\u4f55\u5b9e\u9645\u5e26\u6765\u8f6c\u5316\u5462\uff1f<\/p>\n
\u6211\u4eec\u7684\u505a\u6cd5\u662f\u4f7f\u7528\u81ea\u7136\u8bed\u8a00\u5206\u6790\uff0c\u53bb\u770b\u90a3\u4e9b\u4e92\u52a8\u91cf\u3001\u8f6c\u5316\u7387\u6bd4\u8f83\u9ad8\u7684 KOL \u8a00\u8bba\uff0c\u5bf9\u91cc\u9762\u7684\u5173\u952e\u8bcd\u8fdb\u884c\u603b\u7ed3\u548c\u63d0\u70bc\uff0c\u540d\u4eba\u6548\u5e94\u3001\u4ece\u4f17\u5fc3\u7406\u3001\u5bb3\u6015\u9519\u8fc7\u662f\u6700\u5e38\u7528\u7684\u4e09\u79cd\u6709\u6548\u7684\u6587\u6848\u5957\u8def\u3002<\/p>\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u521b\u9020\u8bb0\u5fc6\u70b9-300x169.jpg\")
<\/p>\n
\u5957\u7528\u4e0a\u9762\u7684\u8fd9\u4e9b\u5173\u952e\u8bcd\uff0c\u5199\u51fa\u6765\u7684\u6587\u6848\u57fa\u672c\u4e0d\u4f1a\u592a\u5dee\u3002\u53e6\u5916\u6211\u8fd8\u63a8\u8350\u5927\u5bb6\u505a\u4e00\u4e9b\u6d88\u8d39\u8005\u7684\u6587\u672c\u6316\u6398\u3002<\/p>\n
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\u53e6\u4e00\u65b9\u9762\u662f\u5728\u6d88\u8d39\u8005\u8bed\u4e49\u4e2d\u505a\u7ed3\u679c\u5206\u6790\uff0c\u4f60\u53bb\u770b\u8c08\u53ca\u7c7b\u4f3c\u300c\u5f3a\u70c8\u5b89\u5229\u300d\u300c\u4e00\u751f\u63a8\u300d\u4e4b\u7c7b\u6b63\u9762\u5173\u952e\u8bcd\u4e2d\uff0c\u7a76\u7adf TA \u662f\u88ab\u4ec0\u4e48\u5438\u5f15\u4e86\uff1f\u8fd9\u540c\u6837\u6709\u52a9\u4e8e\u4f60\u53bb\u79ef\u7d2f\u7d20\u6750\u548c\u7075\u611f\u3002<\/p>\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6d88\u8d39\u8005\u6587\u672c\u6316\u6398-300x168.jpg\")
<\/p>\n
\u6700\u540e\u4e00\u4e2a\u5c31\u662f Influencer\u3002<\/p>\n
\u4ee5\u524d\u5927\u5bb6\u89c9\u5f97\uff0c\u6574\u4e2a KOL \u5e02\u573a\u6295\u653e\u5c31\u662f\u627e\u5927\u53f7\uff0c\u8c01\u7c89\u4e1d\u591a\u5c31\u8c01\u4e0a\uff0c\u5bf9\u4e0d\u5bf9\uff1f\u4f46\u662f\u6211\u4eec\u505a\u4e86\u4e00\u4e2a\u7f8e\u5986\u884c\u4e1a\u79cd\u8349\u80fd\u529b\u7684\u6392\u884c\uff0c\u6216\u8005\u53eb\u5e26\u8d27\u80fd\u529b\u6392\u884c\u3002\u5728\u7f8e\u5986\u884c\u4e1a\u91cc\uff0c\u6392\u5230 Top 10 \u7684\u90fd\u4e0d\u662f\u5343\u4e07\u7ea7\u7c89\u4e1d\u7684\u5927\u53f7\uff0c\u7c89\u4e1d\u6570\u5728 100 \u4e07\u4ee5\u4e0a\u7684\u53f7\u4e5f\u53ef\u80fd\u53ea\u627e\u5f97\u51fa 2 \u4e2a\u3002<\/p>\n
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![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u4ece\u9ad8\u7c89\u5927V\u5230\u5bf9\u5473\u5e26\u8d27\u5c0fV-300x169.jpg\")
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\u6211\u4eec\u521a\u624d\u4e3e\u4f8b\u90fd\u662f\u62ff\u7f8e\u5986\u7c7b\u3002\u53ef\u80fd\u4f60\u8981\u6000\u7591\uff0c\u8fd9\u4e2a\u54c1\u724c\u79cd\u8349\u673a\u7684\u73a9\u6cd5\uff0c\u662f\u4e0d\u662f\u53ea\u80fd\u9488\u5bf9\u7f8e\u5986\u5462\uff1f\u4ec0\u4e48\u6837\u7684\u54c1\u724c\u4e3b\u6216\u8005\u8fd0\u8425\u56e2\u961f\uff0c\u66f4\u5bb9\u6613\u5236\u9020\u4f20\u64ad\u6765\u7ed9\u5927\u4f17\u79cd\u8349\u5462\uff1f<\/p>\n
\u8fd9\u91cc\u6211\u4eec\u4f9d\u7136\u8fd8\u662f\u5148\u4ece\u300aMarketing 4.0\u300b\u91cc\u7684\u4e00\u4e2a\u7406\u8bba\u6a21\u578b\u6765\u63a8\u6f14\u3002\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u5c06\u4f20\u7edf\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u8def\u5f84\uff0c\u5f52\u7eb3\u6210\u4e86\u5982\u4e0b\u7684\u7ecf\u5178 5A \u6a21\u578b\uff1a<\/p>\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u9ad8\u8be2\u95ee-300x169.jpg\")
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