{"id":10113,"date":"2018-05-04T17:59:13","date_gmt":"2018-05-04T09:59:13","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=10113"},"modified":"2018-05-04T17:59:50","modified_gmt":"2018-05-04T09:59:50","slug":"luckin-coffee%ef%bc%8c%e4%b8%ba%e5%95%a5%e8%a6%81%e7%96%af%e7%8b%82%e5%bc%80%e5%ba%97%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/model\/10113.html","title":{"rendered":"Luckin coffee\u521b\u4e1a6\u4e2a\u6708\uff0c\u4e3a\u556513\u4e2a\u57ce\u5e02\u5f00\u51fa300\u591a\u5bb6\u76f4\u8425\u5496\u5561\u5e97"},"content":{"rendered":"

Luckin coffee<\/a><\/span>\u521b\u4e1a6\u4e2a\u6708\uff0c13\u4e2a\u57ce\u5e02\u5f00\u51fa300\u591a\u5bb6\u76f4\u8425\u5496\u5561\u5e97\u3002<\/p>\n

\u8fd9\u901f\u5ea6\uff0c\u76f8\u5f53\u4e8eCosta\u5496\u5561\u82e6\u5e7212\u5e74\u7684\u6210\u7ee9\uff01<\/p>\n

\u4ee4\u559c\u8336\u76f8\u5f62\u89c1\u7ecc\u3001\u66f4\u76f4\u63a5\u628a\u8001\u524d\u8f88\u201c\u8fde\u5496\u5561\u201d\u667e\u5230\u4e86\u4e00\u8fb9\u3002<\/p>\n

\u4e00\u3001\u4ec0\u4e48\u6700\u8d35\uff1f<\/h3>\n
Luckin coffee\u73b0\u5728\u88ab\u817e\u8baf\u7684\u793e\u4ea4\u5e7f\u544a\u5e73\u53f0\u5f53\u4f5c\u6210\u529f\u6848\u4f8b\u5728\u63a8\uff1a<\/p>\n
\u201c\u8fc7\u53bb\u4e24\u4e2a\u6708\uff0cLuckin coffee\u83b7\u5f97\u4e862000\u4e07\u7684\u66dd\u5149\uff0c7\u4e07\u7684APP\u6ce8\u518c\u7528\u6237\uff0c6\u4e07\u7684\u5fe0\u5b9e\u7c89\u4e1d\u201d… …<\/p>\n
Luckin coffee\u6253\u7684\u80af\u5b9a\u662f\u4e00\u7ebf\u548c\u65b0\u4e00\u7ebf\u7b49\u6838\u5fc3\u57ce\u5e02\uff0c\u7528\u57fa\u4e8eLBS\u7684\u7cbe\u51c6\u63a8\u5e7f\uff0c\u5728\u817e\u8baf\u7684\u7ade\u4ef7\u5e7f\u544a\u6a21\u5f0f\u4e0b\u6765\u4f30\u7b97\uff1a<\/p>\n
CPM\u600e\u4e48\u4e5f\u5f97\u81f3\u5c11\u5f97150\u5757\u30022000\u4e07\u66dd\u5149\u610f\u5473\u7740\u4ec0\u4e48\uff1f<\/p>\n
\u610f\u5473\u7740\u8fd9\u4e24\u4e2a\u6708\u65f6\u95f4\uff0c\u5149\u9001\u7ed9\u817e\u8baf\u7238\u7238\u7684\u5927\u7ea2\u5305\uff0c\u5c31\u5f97200\u4e07~300\u591a\u4e07\u3002<\/p>\n
\u8fd9\u8fd8\u662f\u6700\u7701\u94b1\u7684\u5e7f\u544a\uff0c\u5982\u679c\u52a0\u4e0a\u5206\u4f17\u3001SEO\uff0c\u5feb\u95ea\u3001\u54c1\u724c\u5bfc\u5165\u671f\uff0c\u59a5\u59a5\u5730\u6bcf\u4e2a\u6708\u62541000\u4e07\uff0c\u4e00\u5e74\u4f20\u64ad\u4e0a\u82b1\u63891.2\u4e2a\u4ebf\uff0c\u8fd9\u8fd8\u7b97\u662f\u624b\u7d27\u7684\u6253\u6cd5\u3002<\/p>\n
\u7ebf\u4e0b\u70e7\u94b1\u66f4\u5389\u5bb3\uff0c\u73b0\u5728300\u5bb6\uff0c\u5149\u5317\u4eac\u5c31\u5df2\u7ecf\u4e0a\u7ebf\u4e8686\u5bb6\u5e97\uff0c\u9884\u8ba1\u5317\u4eac\u5c06\u8fbe\u5230200\u5bb6\u3002\u800c\u5230\u4e86\u8fd9\u4e2a\u6708\u5e95\uff085\u6708\u5e95\uff09\uff0c\u5168\u56fd\u5c06\u8fbe\u5230500\u5bb6\u5e97\u3002<\/p>\n
300\u5bb6\u95e8\u5e97\uff0c\u903b\u8f91\u4e0a\u63a8\uff0c\u5927\u591a\u6570\u5e94\u8be5\u90fd\u662f\u5feb\u53d6\u5e97\uff08PICKUP\uff09\uff0c\u4e00\u5bb6\u5e97\u7b9750\u5e73\u30014\u4e2a\u4eba\uff0c\u623f\u79df\u52a0\u5de5\u8d44\uff0c\u6bcf\u6708\u7ba1\u7406\u8d39\u7528\u81f3\u5c11\u5f975\u4e07\u5427\uff0c300\u5bb6\u95e8\u5e97\u6bcf\u6708\u4f30\u8ba1\u5c31\u5f971600\u4e07\uff0c\u4e00\u5e74\u5f97\u82b1\u6389\u4e24\u4e2a\u4ebf\u3002<\/p>\n
\u800c\u4e00\u5bb6\u5e97\u7684\u786c\u8f6f\u88c5\u4fee\u3001\u8bbe\u5907\u91c7\u8d2d\uff0c\u5f00\u5e97\u8d39\u7528\u4e5f\u59a5\u59a5\u768450\u4e07\uff0c50\u4e07*300\u5bb6=1.5\u4e2a\u4ebf\u3002<\/p>\n
\u5e7f\u544a\u4e00\u5e741.2\u4ebf\u3001\u5f00\u5e971.5\u4ebf\u3001\u5e97\u9762\u8fd0\u7ef42\u4ebf\uff0c\u7c97\u7b97\u4e0b\u6765\uff0c\u4e00\u5e74\u5c31\u5f97\u82b15\u4e2a\u4ebf\u3002<\/p>\n
\u8fd9\u79cd\u6253\u6cd5\uff0c\u5f88\u51f6\u731b\u5f88\u571f\u8c6a\u4e5f\u5f88\u4e92\u8054\u7f51\u5316\uff0c\u4f46\u6211\u8ba4\u4e3a\uff1a\u7c7b\u4f3cLuckin coffee\u8fd9\u7c7b\u9879\u76ee\uff0c\u8981\u662f\u4e0d\u8fd9\u4e48\u73a9\uff0c\u538b\u6839\u5c31\u505a\u4e0d\u8d77\u6765\uff01<\/p>\n
\u4e3a\u4ec0\u4e48\uff1f<\/p>\n
\u6211\u6765\u95ee\u4e2a\u95ee\u9898\uff1a<\/p>\n
\u201c\u521b\u4e1a\u516c\u53f8\uff0c\u4ec0\u4e48\u6700\u8d35\uff1f\u201d<\/p>\n
\u4eba\u624d\uff1f<\/p>\n
\u2014\u2014\u9519<\/p>\n
\u662f\u80fd\u641e\u6765\u6d41\u91cf\u7684\u4eba\u624d\u6700\u8d35\uff01<\/p>\n
\u662f\u81ea\u5e26\u6d41\u91cf\u7684\u4eba\u624d\u6700\u8d35\uff01<\/p>\n
\u662f\u5177\u5907\u75c5\u6bd2\u8425\u9500\u601d\u7ef4\u3001\u6d41\u91cf\u8d44\u6e90\u548c\u5b9e\u6218\u7ecf\u9a8c\u7684\u4eba\u624d\u6700\u8d35\uff01<\/p>\n
\u8fd9\u8bdd\uff0c\u6ca1\u6bdb\u75c5\u5427\uff01<\/p>\n
\u521a\u770b\u5230luckin coffee\u7684CMO\u6768\u98de\u8bf4\u7684\u8bdd\uff0c\u5f88\u8ba4\u540c\uff1a<\/p>\n
\u201c\u5728\u79fb\u52a8\u65f6\u4ee3\uff0c\u6700\u7a00\u7f3a\u7684\u8d44\u6e90\u5c31\u662f\u6d41\u91cf\uff0c\u521b\u4e1a\u54c1\u724c\uff0c\u8981\u5b66\u4f1a\u201c\u6025\u529f\u8fd1\u5229\u201d\u7684\u6d41\u91cf\u6c60\u6253\u9020\u65b9\u5f0f\u3002\u6025\u529f\uff0c\u5c31\u662f\u5feb\u901f\u5730\u5efa\u7acb\u54c1\u724c\uff0c\u8fd1\u5229\uff0c\u5c31\u662f\u5feb\u901f\u8f6c\u5316\u6210\u9500\u91cf\u3002\u6025\u529f\u8fd1\u5229\u7684\u6d41\u91cf\u5e03\u5c40\u3001\u8425\u9500\u8f6c\u5316\u662fluckin coffee\u7684\u6210\u529f\u79d8\u8bc0\u4e4b\u4e00\u3002\u201d<\/p>\n
\u6211\u5bf9\u795e\u5dde\u4f18\u8f66\u7684\u54c1\u724c\u6253\u6cd5\u4e00\u76f4\u5f88\u6b23\u8d4f\u3002\u4e5f\u5199\u8fc7\u6587\u7ae0\u5206\u6790\u8fc7\u3002\u795e\u5dde\u4e13\u8f66\uff0c\u51ed\u4ec0\u4e48\u8fd9\u4e48\u725b\uff1f<\/p>\n
\u521a\u624d\u67e5\u5230\uff1aluckin coffee\u7684\u5929\u4f7f\u6295\u8d44\u4eba\uff0c\u6b63\u662f\u795e\u5dde\u79df\u8f66\u548c\u795e\u5dde\u4f18\u8f66\u7684\u521b\u59cb\u4eba\u9646\u6b63\u8000\u548c\u521b\u59cb\u56e2\u961f\u3002<\/p>\n
\u6240\u4ee5\uff0cluckin coffee\u80cc\u540e\u7684\u56e2\u961f\u529f\u529b\u548c\u8d44\u6e90\u5b9e\u529b\uff0c\u53ef\u60f3\u800c\u77e5\uff01<\/p>\n
\u5185\u884c\u4e00\u51fa\u624b\uff0c\u5c31\u77e5\u6709\u6ca1\u6709\uff01<\/p>\n
Luckin coffee\u4e00\u51fa\u624b\uff0c\u5f88\u660e\u663e\u6bcf\u4e00\u62db\u90fd\u662f\u5954\u7740\u6d41\u91cf\u53bb\u7684\uff01<\/p>\n
\u731b\u7838\u7cbe\u51c6\u5b9a\u5411\u54c1\u5ba3\u3001\u731b\u7838LBS\u5468\u8fb9\u5438\u91cf\u3001\u731b\u7838\u5206\u4f17\u201c\u79cd\u8349\u201d\uff0c\u9996\u5355\u514d\u8d39\u6293\u5ba2\u6237\u3001\u4e70\u4e8c\u589e\u4e00\u3001\u5356\u4e94\u589e\u4e94\u505a\u6d41\u6c34\uff0c\u54c1\u9500\u5408\u4e00\uff0c\u65e2\u51c6\u4e14\u72e0\uff01<\/p>\n
\u4f46\u6700\u72e0\u7684\u4e00\u62db\u4f60\u77e5\u9053\u662f\u4ec0\u4e48\uff1f<\/p>\n
<\/p>\n

\u4e8c\u3001\u4ec0\u4e48\u6700\u72e0\uff1f<\/h3>\n
\u201c\u6c64\u552f\u3001\u5f20\u9707\u201d\u7684\u4ee3\u8a00\uff1f<\/p>\n
\u2014\u2014of course not<\/p>\n
\u201c\u8fd9\u4e00\u676f\uff0c\u8c01\u4e0d\u7231\u201d\u7684slogan\uff1f<\/p>\n
\u2014\u2014of course not<\/p>\n
\u201c\u4e13\u4e1a\u5496\u5561\u65b0\u9c9c\u5f0f\u201d\u7684\u6982\u5ff5\uff1f<\/p>\n
\u2014\u2014of course not<\/p>\n
\u201c\u9e7f\u5934logo\u3001\u5c0f\u84dd\u676f\u201d\u7684VI\u5f62\u8c61\uff1f<\/p>\n
\u2014\u2014of course not<\/p>\n
\u201c\u963f\u62c9\u6bd4\u5361\u8c46\u3001WBC\u4e16\u754c\u51a0\u519b\u62fc\u914d\u3001\u65b0\u9c9c\u70d8\u57f9\u3001\u65b0\u9c9c\u73b0\u78e8\uff1f\u201d<\/p>\n
\u2014\u2014of course not<\/p>\n
\u2026 \u2026<\/p>\n
\u6700\u72e0\u7684\u62db\u6570<\/p>\n
\u2014\u2014\u5c31\u662f\u6d41\u91cf\u5c40\u9762\u6253\u5f00\u4e4b\u540e\u7684\u8fc5\u731b\u5f00\u5e97\uff01<\/p>\n
\u5c31\u662f\u76ee\u524d\u8fd9300\u591a\u5bb6\u76f4\u8425\u95e8\u5e97\uff01<\/p>\n
\uff08\u4e00\uff09\u3001\u8fd9300\u5bb6\u76f4\u8425\u5e97\uff0c\u4ece\u6839\u672c\u4e0a\u89e3\u51b3\u4e86\u6d41\u91cf\u7684\u5f52\u5c5e\u95ee\u9898\u3002<\/p>\n
\u5c31\u662f\u8981\u5feb\u901f\u5c06\u54c1\u724c\u8f6c\u5316\u4e3a\u9500\u91cf\u3002\u6211\u4e4b\u524d\u8bf4\u8fc7\uff0c\u4efb\u4f55 \u5546\u4e1a\u6a21\u5f0f<\/a>\u7684\u672c\u8d28\u90fd\u662f\u73b0\u91d1\u6d41\u6e38\u620f\u3002<\/p>\n
\u73b0\u5728\u7ebf\u4e0b\u6e20\u9053\u7684\u6b7b\u7ed3\u662f\uff1a\u597d\u70b9\u4f4d\u7a00\u7f3a\u3001\u6d41\u91cf\u7a00\u8584\u3001\u79df\u91d1\u592a\u8d35\u3001\u80fd\u5bfc\u6d41\u7684\u4eba\u5458\u592a\u8d35\u3002O2O\u5b8c\u7f8e\u5730\u7ed5\u5f00\u4e86\u8fd9\u4e9b\u95ee\u9898\u3002<\/p>\n
\u6709\u4e86\u7ebf\u4e0a\u6d41\u91cf\uff0c\u7ebf\u4e0b\u70b9\u4f4d\u5c31\u4e0d\u662f\u5927\u95ee\u9898\u3002\u79df\u91d1\u548c\u88c5\u4fee\u53ef\u4ee5\u7701\u4e0b\u6765\u3002\u4eba\u4e5f\u53ef\u4ee5\u96c7\u4f63\u4fbf\u5b9c\u7684\u3002<\/p>\n
\uff08\u4e8c\uff09\u3001\u8fd9300\u5bb6\u76f4\u8425\u5e97\uff0c\u4e5f\u4ece\u6839\u672c\u4e0a\u89e3\u51b3\u4e86\u8d44\u91d1\u7684\u5b89\u5168\u95ee\u9898\u3002<\/p>\n
\u94b1\u82b1\u5728\u5e7f\u544a\u4e0a\u3001\u82b1\u5728\u4eba\u5458\u85aa\u916c\u4e0a\uff0c\u82b1\u5728\u623f\u79df\u6c34\u7535\u4e0a\uff0c\u5565\u90fd\u843d\u4e0d\u4e0b\u3002\u4f46\u5982\u679c\u662f\u82b1\u5728\u5efa\u8bbeO2O\u4f53\u7cfb\u4e0a\u3002\u90a3\u53ef\u771f\u7684\u5f88\u503c\u94b1\u3002<\/p>\n
\u8bf4\u5230\u5e95\uff0c\u751f\u610f\u4e0d\u597d\uff0c\u539f\u73ed\u4eba\u9a6c\u539f\u73ed\u5e97\u9762\uff0c\u968f\u65f6\u6362\u5176\u4ed6\u9879\u76ee\uff0c\u968f\u65f6\u52a0\u65b0SKU\u3002<\/p>\n
\uff08\u4e09\uff09\u3001\u8fd9300\u5bb6\u76f4\u8425\u5e97\uff0c\u4e5f\u4ece\u5927\u6982\u7387\u4e0a\u4fdd\u8bc1\u4e86\u8fd9\u4e2a\u521b\u4e1a\u9879\u76ee\u7684\u6210\u529f\u6982\u7387\u3002<\/p>\n
\u5496\u5561\u662f\u968f\u673a\u6d88\u8d39\uff0c\u5496\u5561\u5916\u5356\u8fd9\u79cd\u9879\u76ee\uff0c\u4fbf\u5229\u6027\u662f\u4e00\u5207\u7684\u6839\u672c\u3002\u9006\u7740\u505a\u54c1\u724c\u3001\u5361\u7740\u767d\u9886\u505a\u9500\u91cf\uff0c\u52a0\u4e0a\u4ea7\u54c1\u672c\u8eab\u7269\u7f8e\u4ef7\u5ec9\uff0c\u53ef\u4ee5\u8bf4\u662f\u9501\u5b9a\u4e86\u80dc\u5c40\u3002<\/p>\n
\u5496\u5561\u672c\u8eab\u6709\u6210\u763e\u673a\u5236\uff0c\u4ea7\u54c1\u529b\u662f\u8db3\u591f\u4e86\u3002\u8fd9\u4e2a\u9879\u76ee\u6253\u7684\u662f\u201c\u975e\u4e13\u4e1a\u987e\u5ba2\u7684\u968f\u673a\u6d88\u8d39\u573a\u666f\u201d\u3002\u6240\u4ee5\u7528\u8fc5\u731b\u5f00\u5e97\u7684\u65b9\u5f0f\uff0c\u4fdd\u8bc1\u968f\u53eb\u968f\u5230\u7684\u4fbf\u6377\u6027\uff0c\u5c31\u6210\u4e86\u4e00\u5207\u7684\u6838\u5fc3\u3002<\/p>\n

\u4e09\u3001\u4ec0\u4e48\u6700\u96be\uff1f<\/h3>\n
\u800c\u5f00\u5e97\u8fd9\u4ef6\u4e8b\uff0c\u4e00\u5b9a\u662f\u8fd9\u652f\u521b\u4e1a\u56e2\u961f\uff0c\u4e4b\u540e\u6700\u8017\u7cbe\u529b\u548c\u8d44\u6e90\u7684\u7ebf\u3002<\/p>\n
\u4e3a\u5565\uff1f\u5f15\u6d41\u7b80\u5355\u7ba1\u7406\u96be\u3002\u5f15\u6d41\u4e59\u65b9\u628a\u4f60\u5f53\u5927\u7237\uff0c\u7ba1\u7406\u5462\uff1f\u5931\u63a7\u7684\u56e0\u7d20\u592a\u591a\u3002\u9664\u4e86\u4f60\uff0c\u8c01\u90fd\u662f\u5927\u7237\uff01<\/p>\n
\u4e00\u624b\u5f15\u6d41\u7ebf\u4e0a\u83b7\u5ba2\u3001\u4e00\u624b\u7ba1\u7406\u7ebf\u4e0b\u670d\u52a1\uff08APP\u4e0b\u5355\u3001\u95e8\u5e97\u670d\u52a1\uff09\uff0c\u975e\u5e38\u5178\u578b\u548cnormal\u7684O2O\u6253\u6cd5\u3002\u4f46\u540e\u9762\u8fd9\u4e2aO\uff0c\u4ece\u6218\u7565\u6784\u5efa\u6765\u770b\uff0c\u660e\u663e\u66f4\u91cd\u8981\uff01<\/p>\n
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