\u5728\u88ab\u7206\u51fa\u4e0a\u5e02\u6d88\u606f\u524d\uff0cSHEIN\u4e00\u76f4\u9ed8\u9ed8\u65e0\u95fb\u3002SHEIN\u7ba1\u7406\u5c42\u4e00\u76f4\u9c9c\u5c11\u5bf9\u5916\u53d1\u58f0\uff0c\u4f46\u5728\u8fd1\u51e0\u5e74\u9ad8\u901f\u589e\u957f\u7684\u4e1a\u7ee9\u5f15\u53d1\u4e86\u5916\u754c\u5173\u6ce8\uff0c\u88ab\u8a89\u4e3a\u4e2d\u56fd\u201c\u6700\u795e\u79d8\u201d\u7684\u516c\u53f8\u3002<\/p>\n
<\/div>\n
\u8d77\u5bb6\u4e8e\u4e2d\u56fd\uff0c2017\u5e74SHEIN\u5728\u8fdb\u5165\u7f8e\u56fd\u5e02\u573a\u540e\uff0c\u53d1\u5c55\u8fc5\u901f\u5f88\u5feb\u6210\u4e3a\u4e86\u80fd\u591f\u4e0eZARA\u63b0\u624b\u8155\u7684\u8de8\u5883\u7535\u5546\u72ec\u89d2\u517d\u3002<\/p>\n
\u6210\u7acb\u4e8e2008\u5e74\uff0cSHEIN\u6700\u521d\u505a\u7684\u662f\u5a5a\u7eb1\u5916\u8d38\u751f\u610f\u3002SHEIN\u521b\u59cb\u4eba\u8bb8\u5929\u4ef0\u56de\u5fc6\u8d77\u5f53\u5e74\u5a5a\u7eb1\u5916\u8d38\u751f\u610f\u7684\u706b\u70ed\u7a0b\u5ea6\uff0c\u8868\u793a\u201c\u5f88\u591a\u65f6\u5019\uff0c\u751a\u81f3\u76f4\u63a5\u628a\u4e2d\u56fd\u5a5a\u7eb1\u8fdb\u4ef7\u7684\u4eba\u6c11\u5e01\u6539\u6210\u7f8e\u5143\u5c31\u80fd\u76f4\u63a5\u5356\u3002\u201d<\/p>\n
\u8bb8\u4ef0\u5929\u57282007\u5e74\u5927\u5b66\u6bd5\u4e1a\u540e\u52a0\u5165\u4e86\u4e00\u5bb6\u6c5f\u82cf\u5357\u4eac\u7684\u5916\u8d38\u516c\u53f8\u505a\u7ebf\u4e0a\u8425\u9500\u5de5\u4f5c\uff0c\u4e3b\u8981\u8d1f\u8d23SEC\uff08\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff09\uff0c\u5bf9Google\u7684\u6d41\u91cf\u89c4\u5219\u7814\u7a76\u9887\u4e3a\u611f\u5174\u8da3\uff0c\u4e3a\u5176\u4e4b\u540e\u521b\u7acbSHEIN\u5960\u5b9a\u4e86\u57fa\u7840\u3002<\/p>\n
\u6b21\u5e74\uff0c\u8bb8\u4ef0\u5929\u5e26\u7740\u56e2\u961f\u51fa\u8d70\u521b\u4e1a\uff0c\u4ece\u4eff\u8d27\u751f\u610f\u505a\u5230\u4e86\u5a5a\u7eb1\u8de8\u5883\u7535\u5546\u9886\u57df\uff0c\u8e29\u4e2d\u4e86Google\u5173\u952e\u8bcd\u641c\u7d22\u7ea2\u5229\u671f\uff0c\u8d5a\u53d6\u4e86\u7b2c\u4e00\u6876\u91d1\u3002<\/p>\n
2012\u5e74\u5de6\u53f3\uff0c\u8bb8\u4ef0\u5929\u5c06\u516c\u53f8\u4ece\u5a5a\u7eb1\u8f6c\u578b\u4e3a\u5feb\u65f6\u5c1a\u5973\u88c5\uff0c\u62ff\u4e0b\u4e86SheInside.com\u57df\u540d\uff0c\u5efa\u7acb\u4e86\u72ec\u7acb\u7ad9\u3002SHEIN\u72ec\u7acb\u7ad9\u7684\u642d\u5efa\uff0c\u4e0d\u540c\u4e8e\u4e4b\u524d\u5728Google\u7f51\u7ad9\u505a\u516c\u57df\u7684\u903b\u8f91\uff0c\u901a\u8fc7\u548c\u7f51\u7ea2KOL\u5408\u4f5c\u5728\u793e\u4ea4\u5e73\u53f0\u83b7\u53d6\u7f51\u7ea2\u6d41\u91cf\uff0c\u6c89\u6dc0\u5728\u72ec\u7acb\u7ad9\u7684\u79c1\u57df\u5185\u3002<\/p>\n
2014\u5e74\uff0cSheInside\u66f4\u540d\u4e3aSHEIN\uff0c\u5e76\u5728\u5e7f\u5dde\u642d\u5efa\u4e86\u81ea\u5df1\u7684\u4f9b\u5e94\u94fe\u56e2\u961f\uff0c\u7531\u6b64\u62c9\u5f00\u4e86SHEIN\u54c1\u724c\u6545\u4e8b\u7684\u5e37\u5e55\u3002<\/p>\n
SHEIN\u4e3b\u6253\u4f4e\u4ef7\u5feb\u65f6\u5c1a\u5973\u88c5\uff0c\u76ee\u6807\u5ba2\u6237\u7fa4\u4e3a18-35\u5c81\u7684\u5e74\u8f7b\u5973\u6027\u7fa4\u4f53\uff0c\u8fd9\u90e8\u5206\u4eba\u7fa4\u7684\u7279\u70b9\u5bf9\u4ef7\u683c\u654f\u611f\u4e14\u65f6\u5c1a\u6709\u4e00\u5b9a\u8ffd\u6c42\u3002<\/p>\n
\u4ece\u5973\u88c5\u8d77\u6b65\uff0cSHEIN\u7684\u4ea7\u54c1\u4f53\u7cfb\u4e5f\u5728\u4e0d\u65ad\u6269\u5145\uff0c\u5411\u5168\u54c1\u7c7b\u8fdb\u884c\u62d3\u5c55\u3002\u622a\u81f3\u76ee\u524d\uff0cSHEIN\u5df2\u63a8\u51fa\u5341\u4f59\u4e2a\u5b50\u54c1\u724c\uff0c\u6db5\u76d6\u978b\u3001\u670d\u88c5\u548c\u5e3d\u5b50\u3001\u7f8e\u5bb9\u5316\u5986\u54c1\u3001\u5ba0\u7269\u3001\u7bb1\u5305\u7b49\u54c1\u7c7b\u3002SHEIN\u5728\u6d77\u5916\u5e02\u573a\u6269\u5c55\u4e4b\u5feb\uff0c\u4ec5\u7528\u4e86\u51e0\u5e74\u65f6\u95f4\u76f8\u7ee7\u62ff\u4e0b\u4e86\u6b27\u7f8e\u3001\u4e2d\u4e1c\u548c\u4e1c\u5357\u4e9a\u5e02\u573a\u3002\u622a\u81f3\u76ee\u524dSHEIN\u5df2\u7ecf\u8986\u76d6\u4e86220\u591a\u4e2a\u56fd\u5bb6\u548c\u5730\u533a\uff0c\u5168\u7ad9\u6ce8\u518c\u7528\u6237\u6570\u8d851.2 \u4ebf\uff0c\u65e5\u6d3b3000\u4e07\u4ee5\u4e0a\u3002<\/p>\n
\u6839\u636eApptopia\u7684\u6570\u636e\uff0c2022\u5e74\uff0cSHEIN\u4ee52.29\u4ebf\u6b21\u7684\u5168\u5e74\u4e0b\u8f7d\u91cf\u6210\u4e3a\u5168\u7403\u8d2d\u7269\u5e94\u7528\u7a0b\u5e8f\u4e0b\u8f7d\u91cf\u7b2c\u4e00\uff0c\u751a\u81f3\u529b\u538b\u4e9a\u9a6c\u900a\u767b\u9876\u3002<\/p>\n
2020\u5e74\u521d\uff0cSHEIN\u66fe\u5b9a\u4e0b\u4e86\u8ba1\u5212\u7528\u4e0d\u8d85\u8fc72\u5e74\u65f6\u95f4\uff0c\u9500\u552e\u989d\u8d85\u8fc7\u5feb\u65f6\u5c1a\u5de8\u5934ZARA\u7684\u5c0f\u76ee\u6807\u3002\u4e24\u5e74\u4e4b\u540e\uff0c\u516c\u5f00\u4fe1\u606f\u663e\u793a\uff0cSHEIN\u7684\u8425\u6536\u5df2\u7ecf\u9ad8\u8fbe\u4e86227\u4ebf\u7f8e\u5143\uff0c\u540c\u671fZARA\u7684\u9500\u552e\u989d\u4e3a237.6\u4ebf\u6b27\u5143\uff0c\u7ea6\u5408261\u4ebf\u7f8e\u5143\uff0c\u867d\u7136\u5c0f\u76ee\u6807\u672a\u80fd\u5b8c\u5168\u5b9e\u73b0\uff0c\u4f46SHEIN\u7684\u4f53\u91cf\u5df2\u7ecf\u65e0\u9650\u903c\u8fd1\u4e86ZARA\uff0c\u53d1\u5c55\u901f\u5ea6\u53ef\u8c13\u60ca\u4eba\u3002<\/p>\n
\u516c\u5f00\u6570\u636e\u663e\u793a\uff0c2020\u5e74SHEIN\u7684GMV\u9996\u6b21\u7a81\u7834\u4e86100\u4ebf\u7f8e\u5143\uff0c\u5230\u4e862021\u5e74\u8fd9\u4e00\u6570\u636e\u5df2\u7ecf\u7ffb\u500d\u5b9e\u73b0\u4e86\u8d85\u8fc7200\u4ebf\u7f8e\u5143\u7684\u8425\u6536\u3002\u800c\u5728\u4eca\u5e742\u6708\u4efd\uff0cSHEIN\u9ad8\u7ba1\u66fe\u5411\u6295\u8d44\u8005\u900f\u9732\uff0c2022\u5e74SHEIN\u8425\u6536227\u4ebf\u7f8e\u5143\uff0c\u5229\u6da6\u4e3a7\u4ebf\u7f8e\u5143\uff0c\u5df2\u7ecf\u8fde\u7eed\u56db\u5e74\u5b9e\u73b0\u76c8\u5229\uff0c\u5e76\u9884\u8ba1\u57282025\u5e74\u5b9e\u73b0585\u4ebf\u7f8e\u5143\u7684\u8425\u6536\u3002<\/p>\n
\u7eb5\u89c2SHEIN\u7684\u5feb\u901f\u53d1\u5c55\uff0c\u79bb\u4e0d\u5f00\u8d44\u672c\u7684\u52a9\u529b\u3002\u622a\u81f3\u76ee\u524d\uff0cSHEIN\u5df2\u5b8c\u6210\u8d8542\u4ebf\u7f8e\u5143\u7684\u4e94\u8f6e\u878d\u8d44\uff0c\u6295\u8d44\u65b9\u5305\u62ec\u7ea2\u6749\u4e2d\u56fd\u3001IDG\u3001\u8001\u864e\u73af\u7403\u57fa\u91d1\u7b49\u3002<\/p>\n
2022\u5e744\u6708\uff0cSHEIN\u5b8c\u6210\u7531Tiger Global Management\u3001\u7ea2\u6749\u4e2d\u56fd\u3001\u6cdb\u5927\u897f\u6d0b\u6295\u8d44\u96c6\u56e2\u3001\u987a\u4e3a\u8d44\u672c\u7b49\u53c2\u4e0e\u768410\u4ebf\u7f8e\u5143\u878d\u8d44\uff0c\u4f30\u503c\u8fbe\u52301000\u4ebf\u7f8e\u5143\uff0c\u4ec5\u6b21\u4e8e\u5b57\u8282\u8df3\u52a8\u548c\u8682\u8681\u96c6\u56e2\u3002<\/p>\n
\u57282023\u5e745\u6708\u7684\u6700\u65b0\u4e00\u8f6e\u878d\u8d44\u4e2d\uff0cSHEIN\u52df\u8d4420\u4ebf\u7f8e\u5143\uff0c\u878d\u8d44\u540e\u6700\u65b0\u4f30\u503c\u4e3a660\u4ebf\u7f8e\u5143\uff0c\u8f83\u6b64\u524d\u76841000\u4ebf\u7f8e\u5143\u6709\u6240\u201c\u7f29\u6c34\u201d\u3002<\/p>\n
2\u3001SHEIN\u6210\u529f\u7684\u79d8\u5bc6<\/strong><\/p>\nSHEIN\u4e4b\u6240\u4ee5\u80fd\u5728\u77ed\u671f\u5185\u6210\u957f\u4e3a\u5168\u7403\u5934\u90e8\u8de8\u5883\u7535\u5546\u72ec\u89d2\u517d\uff0c\u5728\u4e8e\u5176\u91cd\u65b0\u5b9a\u4e49\u4e86\u5feb\u65f6\u5c1a\u3002<\/p>\n
\u52a9\u529bSHEIN\u8e39\u5f00\u6d77\u5916\u5e02\u573a\u7b2c\u4e00\u811a\u7684\u662f\u4f4e\u4ef7\u4f18\u52bf\u3002\u636e\u4e86\u89e3\uff0cSHEIN\u5927\u90e8\u5206\u4ea7\u54c1\u5b9a\u4ef7\u5927\u6982\u572810\u81f315\u7f8e\u5143\uff0c\u76f8\u6bd4Zara\u4ea7\u54c130\u81f340\u7f8e\u5143\u7684\u5b9a\u4ef7\u964d\u4f4e\u4e86\u4e0d\u5c11\u3002<\/p>\n
<\/div>\n
\u652f\u6491\u5176\u4f4e\u4ef7\u7684\u4f18\u52bf\u5728\u4e8eSHEIN\u7684\u4f9b\u5e94\u94fe\u80fd\u529b\u6781\u5f3a\uff0c\u80fd\u591f\u5feb\u901f\u6355\u6349\u548c\u54cd\u5e94\u5e02\u573a\u9700\u6c42\u548c\u6d41\u884c\u8d8b\u52bf\uff0c\u5e76\u5c06\u5176\u8f6c\u5316\u4e3a\u4ea7\u54c1\u8bbe\u8ba1\u548c\u751f\u4ea7\u3002<\/p>\n
\u63d0\u5230SHEIN\u7684\u6210\u529f\uff0c\u79bb\u4e0d\u5f00\u5176\u201c\u5c0f\u5355\u5feb\u53cd\u201d\u7684\u4f9b\u5e94\u94fe\u6a21\u5f0f\uff0c\u5373SHEIN\u5148\u5c0f\u6279\u91cf\u751f\u4ea7\u4ea7\u54c1\uff0c\u6295\u5165\u5e02\u573a\u8fdb\u884c\u6d4b\u8bd5\uff0c\u6839\u636e\u5e02\u573a\u53cd\u9988\uff0c\u518d\u5bf9\u6709\u671b\u6210\u4e3a\u7206\u6b3e\u4ea7\u54c1\u5feb\u901f\u53cd\u5e94\u53ca\u8ffd\u52a0\u8ba2\u5355\u3002\u636e\u4e00\u63a5\u8fd1SHEIN\u4eba\u58eb\u8868\u793a\uff0cSHEIN\u9488\u5bf9\u7545\u9500\u6b3e\u4f1a\u901a\u8fc7\u8425\u9500\u63a8\u5e7f\u3001\u7f51\u7ea2\u88c2\u53d8\u7b49\u65b9\u5f0f\uff0c\u8fdb\u884c\u201c\u75c5\u6bd2\u5f0f\u201d\u4f20\u64ad\uff0c\u6b64\u6253\u6cd5\u540c\u62fc\u591a\u591a\u7684\u67d0\u4e9b\u6253\u6cd5\u7c7b\u4f3c\u3002<\/p>\n
\u8fd9\u4e00\u6a21\u5f0f\uff0c\u5e2e\u52a9SHEIN\u5927\u5e45\u964d\u4f4e\u4e86\u670d\u88c5\u53bb\u5e93\u5b58\u6210\u672c\u3002<\/p>\n
\u65e9\u5e74\u51ed\u501f\u5e7f\u5dde\u53d1\u8fbe\u7684\u670d\u88c5\u4f9b\u5e94\u94fe\uff0cSHEIN\u5728\u5f53\u5730\u627e\u5230\u4e86\u5f88\u591a\u613f\u610f\u63a5\u5c0f\u5355\u7684\u5c0f\u5de5\u5382\uff0c\u5f88\u591a\u613f\u610f\u63a5\u5355\u7684\u5c0f\u5de5\u5382\u89c4\u6a21\u592a\u5c0f\uff0cSHEIN\u751a\u81f3\u4f1a\u501f\u94b1\u7ed9\u5de5\u5382\u53bb\u4e70\u8bbe\u5907\u4e70\u5382\u623f\uff0c\u4e00\u6765\u4e8c\u53bb\u5f62\u6210\u4e86\u7a33\u56fa\u4e14\u826f\u597d\u7684\u5408\u4f5c\u5173\u7cfb\u3002\u800c\u4e14SHEIN\u7684\u8d26\u671f\u51e0\u4e4e\u662f\u884c\u4e1a\u5185\u6700\u77ed\uff0c\u82e5\u4ed8\u6b3e\u65e5\u78b0\u5230\u5468\u672b\uff0cSHEIN\u8fd8\u4f1a\u9009\u62e9\u63d0\u524d\u53d1\u653e\uff0c\u5728\u62d6\u6b20\u8d27\u6b3e\u6210\u98ce\u7684\u670d\u88c5\u884c\u4e1a\uff0cSHEIN\u7684\u8fd9\u4e00\u6548\u7387\u8981\u8fdc\u9ad8\u4e8e\u5176\u4ed6\u54c1\u724c\u3002<\/p>\n
2015\u5e74\uff0cSHEIN\u5c06\u603b\u90e8\u4ece\u5357\u4eac\u642c\u81f3\u4e2d\u5c0f\u670d\u88c5\u4f9b\u5e94\u5546\u805a\u96c6\u5730\u5e7f\u5dde\u756a\u79ba\u3002\u5982\u4eca\u5df2\u5728\u8ddd\u5e7f\u5dde\u756a\u79ba\u603b\u90e8\u4e24\u5c0f\u65f6\u8f66\u7a0b\u7684\u533a\u57df\u5185\uff0cSHEIN\u53d1\u5c55\u51fa\u8d85\u8fc7300\u5bb6\u6838\u5fc3\u670d\u88c5\u5382\u4f9b\u5e94\u5546\uff0c\u5168\u90e8\u4f9b\u5e94\u5546\u8d85\u8fc72000\u5bb6\u3002\u6b64\u5916\uff0c\u516c\u5f00\u4fe1\u606f\u663e\u793a\uff0cSHEIN\u62df\u603b\u6295\u8d44150\u4ebf\u5143\uff0c\u5728\u5e7f\u5dde\u6253\u9020 \u201c\u5e0c\u97f3\u6e7e\u533a\u4f9b\u5e94\u94fe\u603b\u90e8\u9879\u76ee\u201d\u3002<\/p>\n
SHEIN\u7684\u6210\u529f\u79d8\u8bc0\u8fd8\u5728\u4e8e\uff0c\u4e0a\u65b0\u5feb\u3002SHEIN\u901a\u8fc7\u63a5\u5165Google Trend Finder\u548c\u641c\u96c6\u7528\u6237\u53cd\u9988\u7684\u76f8\u5173\u6280\u672f\u5de5\u5177\uff0c\u6536\u96c6\u5168\u7403\u7684\u6d77\u91cf\u65f6\u5c1a\u6570\u636e\uff0c\u6293\u53d6\u6d41\u884c\u5173\u952e\u8bcd\u3001\u6d41\u884c\u9762\u6599\u3001\u6d41\u884c\u65f6\u5c1a\u5143\u7d20\u7b49\uff0c\u9884\u6d4b\u5f53\u5b63\u6d41\u884c\u8d8b\u52bf\uff0c\u5e76\u5c06\u6240\u6709\u4fe1\u606f\u6574\u7406\u540e\u63d0\u4f9b\u7ed9\u8bbe\u8ba1\u56e2\u961f\uff0c\u5b8c\u6210\u4ea7\u54c1\u5f00\u53d1\u3002<\/p>\n
SHEIN\u6bcf\u65e5\u4e0a\u65b0\u7387\u8981\u8fdc\u9ad8\u4e8eZARA\uff0c\u5e73\u5747\u6bcf\u65e5\u4e0a\u65b0\u903e5000\u4ef6SKU\u3002\u66fe\u6709\u5a92\u4f53\u62a5\u9053\uff0cSHEIN \u5168\u5e74\u4e0a\u65b0 15 \u4e07\u6b3e\uff0c\u5e73\u5747\u6bcf\u6708\u4e00\u4e07\u4f59\u6b3e\u3002\u4e2d\u6cf0\u8bc1\u5238\u4e5f\u66fe\u5728\u7814\u62a5\u4e2d\u8868\u793a\uff0cSHEIN \u6bcf\u5468\u4e0a\u65b0\u7684 SKU \u9ad8\u8fbe 4-5 \u4e07\u6b3e\u3002\u5728\u751f\u4ea7\u6d41\u7a0b\u4e0a\uff0cSHEIN \u5c06\u6253\u6837\u5230\u751f\u4ea7\u7684\u6d41\u7a0b\u7f29\u77ed\u81f3\u6700\u5feb 7 \u5929\uff0c\u6bd4 ZARA \u6700\u5feb\u7684 14 \u5929\u8fd8\u5c11\u4e00\u534a\u65f6\u95f4\u3002<\/p>\n
\u96c6\u5408\u5927\u91cf\u7684\u5c0f\u5355\u5546\u54c1\uff0c\u51cf\u5c11\u4e86\u5e93\u5b58\u4e8f\u635f\uff0c\u4e00\u65e6\u4ea7\u751f\u7206\u54c1\uff0c\u53c8\u4f1a\u589e\u52a0\u5927\u989d\u5229\u6da6\u3002\u4f9d\u9760\u7ebf\u4e0a\u548c\u5de5\u5382\u8054\u52a8\u6a21\u5f0f\uff0cSHEIN\u7684\u7ecf\u8425\u72b6\u51b5\u4e00\u76f4\u7ef4\u6301\u5728\u4f4e\u6210\u672c\u3001\u9ad8\u5229\u6da6\u6c34\u5e73\u3002<\/p>\n
SHEIN\u7684\u53e6\u4e00\u5927\u4f18\u52bf\u5728\u4e8e\u6df1\u8c19\u4e92\u8054\u7f51\u8425\u9500\u73a9\u6cd5\u3002\u4f5c\u4e3a\u51e0\u4e4e\u662f\u6700\u65e9\u5728\u6d77\u5916\u793e\u4ea4\u5a92\u4f53\u8fdb\u884c\u8425\u9500\u7684\u7535\u5546\u54c1\u724c\uff0cSHEIN\u628a\u56fd\u5185\u7535\u5546\u548c\u77ed\u89c6\u9891\u4f20\u64ad\u7684\u73a9\u6cd5\u5e26\u5230\u4e86\u6d77\u5916\uff0c\u628a\u5728\u5fae\u4fe1\u3001\u6296\u97f3\u3001\u5fae\u535a\u7684\u73a9\u6cd5\u5e26\u5230\u4e86Facebook\u3001Youtube\u548cInstagram\uff0c\u4ee5\u53caTiktok\u4e0a\u91cd\u65b0\u73a9\u4e86\u4e00\u6b21\u3002\u5728\u8fd9\u4e9b\u6d41\u91cf\u5e73\u53f0\u4e0a\uff0c\u901a\u8fc7\u4e0eKOL\u5408\u4f5c\u5e26\u91cf\uff0c\u7740\u624b\u57f9\u517b\u7ec6\u5206\u9886\u57df\u7684KOC\uff0c\u4e00\u5ea6\u8ba9SHEIN\u540d\u58f0\u5728\u5916\u3002<\/p>\n
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<\/div>\n
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