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\n
1997\u5e74\uff0cAaker\u9996\u5148\u501f\u9274\u4eba\u683c\u7279\u8d28\u8bba\u4e2d\u7684\u201c\u5927\u4e94\u201d\u6a21\u578b\uff0c\u91c7\u7528\u5f52\u7eb3\u6cd5\u5bf9\u54c1\u724c\u4e2a\u6027\u7ef4\u5ea6\u8fdb\u884c\u7814\u7a76\u3002\u7814\u7a76\u53d1\u73b0\u7f8e\u56fd\u6587\u5316\u80cc\u666f\u4e0b\u7684\u54c1\u724c\u4e2a\u6027\u4f53\u7cfb\u5305\u62ec\u4e94\u5927\u7ef4\u5ea6\uff0c15\u4e2a\u6b21\u7ea7\u7ef4\u5ea6\u548c42\u4e2a\u54c1\u724c\u4e2a\u6027\u7279\u5f81\uff0c\u4e94\u5927\u7ef4\u5ea6\u5206\u522b\u4e3a\u201cSincerity\uff08\u771f\u8bda\uff09\u3001Excitement\uff08\u523a\u6fc0\uff09\u3001Competence\uff08\u80dc\u4efb\uff09\u3001Sophistication\uff08\u6559\u517b\uff09\u548cRuggedness\uff08\u5f3a\u58ee\uff09\u201d\u3002<\/p>\n<\/blockquote>\n
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Smith\uff0cBrian\u548cHans\uff082006\uff09\u4ee5\u6fb3\u5927\u5229\u4e9a\u4e3a\u7814\u7a76\u80cc\u666f\uff0c\u4ee5\u4f1a\u5458\u5236\u8fd0\u52a8\u7ec4\u7ec7\u4e3a\u7814\u7a76\u5bf9\u8c61\uff0c\u9488\u5bf9\u8fd0\u52a8\u7ec4\u7ec7\u54c1\u724c\u8fdb\u884c\u54c1\u724c\u4e2a\u6027\u7ef4\u5ea6\u7814\u7a76\uff0c\u7814\u7a76\u7ed3\u679c\u8868\u660e\uff0c\u6fb3\u5927\u5229\u4e9a\u6587\u5316\u80cc\u666f\u4e0b\u7684\u54c1\u724c\u4e2a\u6027\u5305\u62ec6\u4e2a\u7ef4\u5ea6\uff0c\u5206\u522b\u4e3aCompetence\uff08\u80dc\u4efb\uff09\u3001Sincerity\uff08\u771f\u8bda\uff09\u3001Sophistication\uff08\u6559\u517b\uff09\u3001Ruggedness\uff08\u5f3a\u58ee\uff09\u3001Innovation\uff08\u9769\u65b0\uff09\u548cExcitement\uff08\u523a\u6fc0\uff09\u3002 Bosnjak\uff0cBochmann\u548cHufschmidt\uff082007\uff09\u4ee5\u5fb7\u56fd\u4e3a\u7814\u7a76\u80cc\u666f\uff0c\u7814\u7a76\u5f97\u51fa\u5fb7\u56fd\u6587\u5316\u80cc\u666f\u4e0b\u7684\u54c1\u724c\u4e2a\u6027\u5305\u62ec\u56db\u4e2a\u7ef4\u5ea6\uff0c\u5206\u522b\u4e3aconscientiousness\uff08\u8ba4\u771f\uff09\u3001emotion\uff08\u60c5\u611f\uff09\u3001superficiality\uff08\u80a4\u6d45\uff09\u548cdrive \uff08\u52a8\u529b\uff09\u3002\u52a8\u529b\u53c8\u7ec6\u5206\u4e3aexcitement\uff08\u523a\u6fc0\uff09\u548cboredom\uff08\u538c\u70e6\uff09\u4e24\u4e2a\u6784\u9762\u3002\u4e0e\u5176\u4ed6\u7814\u7a76\u4e0d\u540c\u7684\u662f\uff0c\u8be5\u7814\u7a76\u5f15\u5165\u4e86\u8d1f\u9762\u54c1\u724c\u4e2a\u6027\u3002<\/p>\n<\/blockquote>\n
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\u8fd9\u4e9b\u7406\u8bba\u4e2d\u7684\u4e0d\u540c\u8868\u8fbe\u540c\u201c\u4ec1\u201d\u662f\u540c\u4eba\u683c\u7279\u8d28\u8bba\u4e2d\u7684\u201c\u5927\u4e94\u201d\u6a21\u578b\u548c\u56fd\u5916\u5b66\u8005\u7814\u7a76\u7684\u54c1\u724c\u4e2a\u6027\u6a21\u578b\u90fd\u53ef\u8fdb\u884c\u76f8\u5e94\u7684\u6620\u5c04\u3002<\/strong><\/p>\n
\u4f8b\u5982\uff1a<\/p>\n
\u201c\u4ec1\u201d\u53ef\u4e0eAaker\u7b49\u4eba\u7814\u7a76\u7684\u7f8e\u56fd\u6587\u5316\u80cc\u666f\u4e0b\u7684\u54c1\u724c\u4e2a\u6027\u7ef4\u5ea6\u7684\u201cSincerity\u201d\u76f8\u5bf9\u5e94\uff0c\u662f\u5f62\u5bb9\u5f62\u5bb9\u4eba\u4eec\u5177\u6709\u7684\u4f18\u826f\u54c1\u884c\u548c\u9ad8\u6d01\u54c1\u8d28\uff0c\u6bd4\u5982\u52a1\u5b9e\u3001\u8bda\u5b9e\u3001\u6b63\u76f4\u7b49\uff1b<\/p>\n
\u201c\u667a\u201d\u662f\u540c\u897f\u65b9\u7684\u201cCompetence\u201d\u76f8\u5bf9\u5e94\u7684\u7ef4\u5ea6\uff0c\u5f62\u5bb9\u4eba\u4eec\u806a\u6167\u3001\u6c89\u7a33\u3001\u53ef\u9760\u548c\u6210\u529f\u7b49\u54c1\u8d28\uff1b<\/p>\n
\u201c\u52c7\u201d\u4e0e\u201cRuggedness\u201d\u8f83\u4e3a\u76f8\u5173\uff0c\u5f62\u5bb9\u5f3a\u58ee\u3001\u575a\u97e7\u3001\u52c7\u6562\u7b49\u5f62\u8c61\u7279\u5f81\uff1b<\/p>\n
\u201c\u4e50\u201d\u6bd4\u8f83\u5177\u6709\u4e2d\u56fd\u7279\u8272\uff0c\u9664\u5305\u542b\u4e86\u201cExcitement\u201d\u7684\u6db5\u4e49\u4ee5\u5916\uff0c\u8fd8\u5177\u6709\u8868\u8fbe\u79ef\u6781\u3001\u81ea\u4fe1\u3001\u4e50\u89c2\u3001\u65f6\u5c1a\u7684\u6db5\u4e49\uff1b<\/p>\n
\u201c\u96c5\u201d\u540c\u897f\u65b9\u7814\u7a76\u4e2d\u7684\u201cSophistication\u201d\u76f8\u5e94\uff0c\u6db5\u76d6\u4e86\u6709\u54c1\u4f4d\u3001\u6709\u6559\u517b\u3001\u6709\u54c1\u4f4d\u7b49\u8bcd\u6c47\uff0c\u7528\u6765\u5f62\u5bb9\u5112\u96c5\u7684\u8a00\u884c\u98ce\u8303\u548c\u4e2a\u6027\u3002<\/p>\n
\u5343\u5bb6\u54c1\u724c\u5b9e\u9a8c\u5ba4\u5411\u5fe0\u5b8f\u6765\u901a\u8fc7\u5bf920\u4e2a\u884c\u4e1a\u9886\u57df1000\u591a\u4e2a\u54c1\u724c\u7684\u6301\u7eed\u76d1\u6d4b\u4e0e\u54c1\u724c\u4e2a\u6027\u7684\u5206\u6790\uff0c\u63d0\u53d6\u51fa\u4e00\u4e9b\u4e2d\u56fd\u672c\u571f\u5316\u7684\u54c1\u724c\u4e2a\u6027\u8bcd\u6c47\uff0c\u5408\u5e76\u5230\u4e09\u4e2a\u54c1\u724c\u5c42\u9762\u540e\u6700\u7ec8\u4e5f\u5e76\u5165\u4e86Aaker\u63d0\u51fa\u7684\u54c1\u724c\u4e2a\u6027\u7684\u4e94\u4e2a\u7ef4\u5ea6\uff0c\u89c1\u4e0b\u56fe\uff1a<\/strong><\/p>\n
<\/p>\n
<\/div>
\u6211\u4e2a\u4eba\u6bd4\u8f83\u8ba4\u540c\u8fd9\u4e00\u7406\u8bba\uff0c\u5e76\u5c06\u5176\u4f5c\u4e3a\u5728\u6211\u56fd\u6587\u5316\u80cc\u666f\u4e0b\u7684\u54c1\u724c\u4e2a\u6027\u5206\u6790\u7684\u57fa\u7840\u6846\u67b6\u3002<\/strong><\/p>\n
\n
\u54c1\u724c\u4e2a\u6027\u6709\u4ec0\u4e48\u4ef7\u503c\u5462\uff1f<\/h1>\n
\u54c1\u724c\u4e2a\u6027\u5728\u4eba\u6027\u5316\u3001\u5dee\u5f02\u5316\u548c\u60c5\u611f\u6027\u65b9\u9762\u5177\u6709\u91cd\u8981\u4ef7\u503c\uff0c\u5bf9\u54c1\u724c\u5efa\u7acb\u548c\u7ef4\u7cfb\u4e0e\u6d88\u8d39\u8005\u7684\u826f\u597d\u5173\u7cfb\u5177\u6709\u91cd\u8981\u4f5c\u7528\u3002<\/strong><\/p>\n
1\u3001\u54c1\u724c\u4e2a\u6027\u5177\u6709\u4eba\u6027\u5316\u7684\u4ef7\u503c\u3002<\/strong><\/p>\n
\u54c1\u724c\u4f20\u9012\u7684\u4e2a\u6027\u8ba9\u5176\u66f4\u50cf\u4eba\uff0c\u62c9\u8fd1\u4e86\u4e0e\u6d88\u8d39\u8005\u7684\u8ddd\u79bb\u3001\u53d1\u6325\u7740\u6d88\u8d39\u8005\u7684\u670b\u53cb\u3001\u5076\u50cf\u7b49\u89d2\u8272\u3002<\/p>\n
\u4f8b\u5982\uff0c\u56fd\u5185\u7684\u745e\u5e78\u5496\u5561\u54c1\u724c\u901a\u8fc7\u5c55\u793a\u521b\u65b0\u3001\u5e02\u573a\u7684\u4e2a\u6027\uff0c\u5438\u5f15\u4e86\u4e2d\u56fd\u65b0\u4e00\u4ee3\u5496\u5561\u6d88\u8d39\u8005\u7684\u9752\u7750\u3002<\/p>\n
\u8fd9\u4e9b\u6d88\u8d39\u8005\u9009\u62e9\u745e\u5e78\u5496\u5561\u800c\u4e0d\u662f\u661f\u5df4\u514b\u3001Costa\u7b49\u8001\u724c\u5496\u5561\u54c1\u724c\uff0c\u4e0d\u4ec5\u4ec5\u662f\u56e0\u4e3a\u4ea7\u54c1\u53e3\u5473\uff0c\u8fd8\u56e0\u4e3a\u8ba4\u540c\u548c\u63a5\u53d7\u745e\u5e78\u5496\u5561\u6240\u4f20\u8fbe\u7684\u54c1\u724c\u4e2a\u6027\uff0c\u5c06\u5176\u89c6\u4e3a\u670b\u53cb\u3001\u7cbe\u795e\u5bc4\u6258\u751a\u81f3\u5316\u8eab\u3002<\/p>\n
\u66f4\u6709\u5f88\u591a\u54c1\u724c\u901a\u8fc7\u62df\u4eba\u5316\u7684\u89c6\u89c9\u6807\u8bc6\uff08logo\u3001icon\u3001\u4eba\u5f62\u5316ip\uff09\uff0c\u5982\u6d77\u5c14\u5144\u5f1f\u3001\u9ea6\u5f53\u52b3\u53d4\u53d4\u3001\u5eb7\u5e08\u5085\u3001\u80af\u5fb7\u57fa\u4e0a\u6821\u7b49\uff0c\u6765\u66f4\u597d\u5730\u5b9e\u73b0\u54c1\u724c\u7684\u4eba\u6027\u5316\u3002<\/p>\n
2\u3001\u54c1\u724c\u4e2a\u6027\u80fd\u591f\u521b\u9020\u54c1\u724c\u5dee\u5f02\u6027\u3002<\/strong><\/p>\n
\u54c1\u724c\u4e2a\u6027\u662f\u54c1\u724c\u4e0e\u5176\u4ed6\u7ade\u4e89\u5bf9\u624b\u6700\u663e\u8457\u7684\u5dee\u5f02\u70b9\u3002<\/p>\n
\u57fa\u4e8e\u6280\u672f\u7684\u4ea7\u54c1\u5dee\u5f02\u5bb9\u6613\u88ab\u6a21\u4eff\uff0c\u800c\u901a\u8fc7\u54c1\u724c\u4e2a\u6027\u5efa\u7acb\u8d77\u6765\u7684\u5dee\u5f02\u5219\u6df1\u5165\u5230\u6d88\u8d39\u8005\u7684\u610f\u8bc6\u6df1\u5904\uff0c\u4e3a\u54c1\u724c\u63d0\u4f9b\u6301\u4e45\u7684\u5dee\u5f02\u5316\u4f18\u52bf\u3002<\/p>\n
\u54c1\u724c\u4e2a\u6027\u8d8a\u72ec\u7279\uff0c\u54c1\u724c\u5c31\u8d8a\u6709\u6709\u673a\u4f1a\u88ab\u76ee\u6807\u6d88\u8d39\u8005\u6240\u8bc6\u522b\uff0c\u800c\u83b7\u5f97\u88ab\u9009\u62e9\u7684\u673a\u4f1a\uff0c\u66f4\u80fd\u5f3a\u5316\u4e0e\u6d88\u8d39\u8005\u5728\u529f\u80fd\u4ef7\u503c\u3001\u60c5\u611f\u4ef7\u503c\u3001\u60c5\u7eea\u4ef7\u503c\u4e0a\u7684\u72ec\u7279\u94fe\u63a5\uff0c\u4ece\u800c\u88ab\u6700\u7ec8\u9009\u62e9\u3002<\/p>\n
3\u3001\u54c1\u724c\u4e2a\u6027\u521b\u9020\u60c5\u611f\u6027\u4ef7\u503c\u3002<\/strong><\/p>\n
\u54c1\u724c\u4e2a\u6027\u80fd\u7ed9\u521b\u9020\u4e0d\u540c\u7684\u60c5\u611f\u4f53\u9a8c\uff0c\u5e2e\u52a9\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u6df1\u5ea6\u7684\u60c5\u611f\u8054\u7cfb\uff0c\u662f\u5f71\u54cd\u987e\u5ba2\u7684\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u7684\u91cd\u8981\u56e0\u7d20\u3002<\/p>\n
\u54c1\u724c\u4e2a\u6027\u5982\u679c\u80fd\u6df1\u6df1\u611f\u67d3\u6d88\u8d39\u8005\uff0c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u5c06\u5f62\u6210\u5f3a\u5927\u7684\u54c1\u724c\u5438\u5f15\u529b\uff0c\u8ba9\u6d88\u8d39\u8005\u6210\u4e3a\u54c1\u724c\u7684\u5fe0\u5b9e\u62e5\u8db8\uff0c\u60c5\u611f\u6027\u4ef7\u503c\u5c06\u8f6c\u5316\u4e3a\u5207\u5b9e\u7684\u5546\u4e1a\u4ef7\u503c\u3002<\/p>\n
\u54c1\u724c\u4e2a\u6027\u53cd\u6620\u4e86\u987e\u5ba2\u5bf9\u54c1\u724c\u7684\u611f\u53d7\u548c\u54c1\u724c\u6240\u5e26\u6765\u7684\u60c5\u611f\u4f53\u9a8c\uff0c\u5176\u4e2d\uff0c\u60c5\u611f\u662f\u54c1\u724c\u4e2a\u6027\u7684\u91cd\u8981\u6765\u6e90\uff0c\u800c\u903b\u8f91\u601d\u7ef4\u5219\u8f83\u4e3a\u6b21\u8981\uff0c\u8fd9\u4e5f\u8ba9\u57f9\u80b2\u60c5\u611f\u8fde\u63a5\u6210\u4e3a\u5851\u9020\u54c1\u724c\u4e2a\u6027\u7684\u91cd\u8981\u63aa\u65bd\u3002<\/p>\n
\u5982\u4f55\u6253\u9020\u54c1\u724c\u4e2a\u6027\uff1f<\/h1>\n
\u54c1\u724c\u662f\u4e00\u4e2a\u590d\u6742\u7684\u7cfb\u7edf\uff0c\u5305\u542b\u7740\u4e30\u5bcc\u7684\u6982\u5ff5\u548c\u5b9e\u8df5\u6d3b\u52a8\uff0c\u5b9e\u9645\u4e0a\u6bcf\u4e00\u9879\u54c1\u724c\u76f8\u5173\u7684\u5de5\u4f5c\u90fd\u5728\u52a9\u529b\u6253\u9020\u54c1\u724c\u4e2a\u6027\uff0c\u5f88\u96be\u8bf4\u6709\u653e\u4e4b\u56db\u6d77\u800c\u7686\u51c6\u7684\u6253\u9020\u54c1\u724c\u4e2a\u6027\u7684\u65b9\u6cd5\u8bba\u3002<\/p>\n
\u4e0d\u8fc7\uff0c\u6211\u4eec\u5728\u54c1\u724c\u5de5\u4f5c\u4e2d\u53ef\u4ee5\u7559\u610f\u4ee5\u4e0b\u51e0\u4e2a\u91cd\u8981\u65b9\u9762\u548c\u5173\u952e\u73af\u8282\uff0c\u6709\u610f\u8bc6\u5730\u53bb\u6253\u9020\u54c1\u724c\u4e2a\u6027\u3002<\/strong><\/p>\n
1\u3001\u660e\u786e\u54c1\u724c\u5b9a\u4f4d\u548c\u6784\u5efa\u54c1\u724c\u6587\u5316<\/strong><\/p>\n
\u5728\u8fdb\u884c\u6df1\u523b\u7684\u5e02\u573a\u7814\u7a76\u540e\uff0c\u660e\u786e\u54c1\u724c\u7684\u76ee\u6807\u6d88\u8d39\u8005\u548c\u5916\u56f4\u5229\u76ca\u76f8\u5173\u8005\u540e\uff0c\u660e\u786e\u54c1\u724c\u7684\u5b9a\u4f4d\uff08\u4e3a\u8c01\u63d0\u4f9b\u4ea7\u54c1\u3001\u63d0\u4f9b\u4ec0\u4e48\u6837\u7684\u4ea7\u54c1\u3001\u5982\u4f55\u63d0\u4f9b\u4ea7\u54c1\u3001\u5982\u4f55\u5bf9\u5916\u4f20\u64ad\u548c\u4e92\u52a8\uff09\u540e\uff0c\u6784\u5efa\u7b26\u5408\u5b9a\u4f4d\u7684\u54c1\u724c\u6587\u5316\u4f53\u7cfb\uff0c\u5305\u62ec\u6d89\u53ca\u5230\u54c1\u724c\u7684\u6838\u5fc3\u4ef7\u503c\u89c2\u3001\u4fe1\u5ff5\u548c\u884c\u4e3a\u51c6\u5219\u3002<\/p>\n
\u54c1\u724c\u6587\u5316\u4f53\u7cfb\u662f\u54c1\u724c\u4e2a\u6027\u7684\u57fa\u7840\uff0c\u662f\u54c1\u724c\u4e2a\u6027\u5316\u7684\u6838\u5fc3\uff0c\u57fa\u4e8e\u54c1\u724c\u6587\u5316\u4f53\u7cfb\u5f00\u5c55\u7684\u6240\u6709\u8425\u9500\u5de5\u4f5c\uff0c\u5c06\u628a\u6587\u5316\u7406\u5ff5\u901a\u8fc7\u4e0d\u540c\u4f20\u64ad\u6e20\u9053\u4f20\u9012\u7ed9\u76ee\u6807\u53d7\u4f17\uff0c\u5e76\u5728\u8fc7\u7a0b\u4e2d\u4f53\u73b0\u51fa\u4e0d\u540c\u7684\u98ce\u683c\u7279\u5f81\uff0c\u5e26\u6765\u4e0d\u540c\u7684\u60c5\u611f\u4f53\u9a8c\uff0c\u4ece\u800c\u663e\u73b0\u54c1\u724c\u4e2a\u6027\u3002<\/p>\n
2\u3001\u5efa\u7acb\u6e05\u6670\u4e14\u4e2a\u6027\u5316\u7684\u54c1\u724c\u8bc6\u522b\u4f53\u7cfb<\/strong><\/p>\n
\u4eba\u5f80\u5f80\u901a\u8fc7\u56fe\u50cf\u3001\u58f0\u97f3\u3001\u6587\u5b57\u7b49\u7b26\u53f7\u5bf9\u5916\u754c\u8fdb\u884c\u8ba4\u77e5\uff0c\u4eba\u4e0e\u4eba\u3001\u4eba\u4e0e\u54c1\u724c\u4e4b\u95f4\u7684\u4e92\u52a8\u4e5f\u662f\u901a\u8fc7\u56fe\u50cf\u3001\u58f0\u97f3\u3001\u6587\u5b57\u7b49\u4fe1\u606f\u7684\u4f20\u9012\u6765\u5b8c\u6210\u7684\uff0c\u5728\u4fe1\u606f\u4e0a\u5177\u6709\u9ad8\u5ea6\u7684\u53ef\u8bc6\u522b\u6027\uff0c\u6709\u52a9\u4e8e\u5efa\u7acb\u5f3a\u70c8\u7684\u54c1\u724c\u4e2a\u6027\u3002<\/p>\n
\u8fd9\u5c31\u9700\u8981\u54c1\u724c\u5efa\u7acb\u6e05\u6670\u4e14\u4e2a\u6027\u5316\u7684\u54c1\u724c\u8bc6\u522b\u4f53\u7cfb\u7cfbVI\uff0c\u5305\u62ec\u54c1\u724c\u540d\u79f0\u3001\u6807\u5fd7\u3001\u5b57\u4f53\u3001\u989c\u8272\u7b49\u89c6\u89c9\u5f62\u8c61\uff0c\u4ee5\u53ca\u8bed\u8a00\u98ce\u683c\u3001\u58f0\u97f3\u548c\u97f3\u4e50\u7b49\u58f0\u97f3\u5f62\u8c61\u3002<\/p>\n
\u8fd9\u4e9b\u5143\u7d20\u9700\u8981\u7b26\u5408\u54c1\u724c\u5b9a\u4f4d\u548c\u54c1\u724c\u6587\u5316\u4f53\u7cfb\uff0c\u5e76\u8981\u6709\u660e\u786e\u7684\u53ef\u8bc6\u522b\u7684\u7279\u5f81\uff0c\u80fd\u591f\u4e0e\u5176\u4ed6\u54c1\u724c\u6e05\u6670\u5730\u533a\u5206\u5f00\u6765\/<\/p>\n
\u5efa\u7acb\u6e05\u6670\u4e14\u4e2a\u6027\u5316\u7684\u54c1\u724c\u8bc6\u522b\u4f53\u7cfb\uff0c\u5c31\u8981\u5728\u540e\u7eed\u7684\u4f20\u64ad\u8fc7\u7a0b\u4e2d\u575a\u6301\u4f53\u73b0\u548c\u4e0d\u65ad\u5f3a\u5316\uff0c\u901a\u8fc7\u5404\u79cd\u63a5\u89e6\u70b9\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u60c5\u611f\u8fde\u63a5\u3002<\/p>\n
3\u3001\u6253\u9020\u72ec\u7279\u7684\u54c1\u724c\u6545\u4e8b<\/strong><\/p>\n
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