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2\u3001\u7531\u4e8e\u9a6c\u65af\u514b\u53d1\u5e03\u6d89\u53ca\u201c\u53cd\u72b9\u201d\u7684\u8a00\u8bba\u548c\u5a92\u4f53\u76d1\u7ba1\u7ec4\u7ec7Media Matters\u6307\u8d23X\u5e73\u53f0\uff08\u539fTwitter\uff09\u4e0a\u7684\u4f01\u4e1a\u5e7f\u544a\u4e0e\u4e0e\u633a\u7eb3\u7cb9\u3001\u53cd\u72b9\u592a\u7684 \u5185\u5bb9<\/a><\/span>\u540c\u6846\uff0c\u5bfc\u81f4\u8206\u8bba\u53d1\u9175\u6210\u201c\u9a6c\u65af\u514b\u53cd\u72b9\u98ce\u6ce2\u201d\uff0c\u4ee4\u4f17\u591a\u4f01\u4e1a\u552f\u6050\u907f\u4e4b\u4e0d\u53ca\u3002IBM\u3001\u82f9\u679c\u3001\u8fea\u58eb\u5c3c\u3001\u7532\u9aa8\u6587\u7b49\u77e5\u540d\u516c\u53f8\u5747\u6682\u505c\u4e86\u5728X\u5e73\u53f0\u4e0a\u7684\u6295\u653e\uff0c\u636e\u4f30\u8ba1\u5230\u4eca\u5e74\u5e74\u5e95\u53ef\u80fd\u4f1a\u635f\u5931\u9ad8\u8fbe7500\u4e07\u7f8e\u5143\u7684\u5e7f\u544a\u6536\u5165\u3002<\/section>\n

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1\u3001\u653f\u6cbb\u654f\u611f<\/strong><\/section>\n
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4\u3001\u5b97\u6559\u4fe1\u4ef0<\/strong><\/section>\n
\u5b97\u6559\u4fe1\u4ef0\u662f\u4e2a\u4eba\u4fe1\u4ef0\u548c\u6587\u5316\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u4e0d\u540c\u7684\u5b97\u6559\u4fe1\u4ef0\u6709\u4e0d\u540c\u7684\u7981\u5fcc\u548c\u89c4\u5b9a\uff0c\u5982\u679c\u4e0d\u4e86\u89e3\u8fd9\u4e9b\u89c4\u5b9a\u6216\u5192\u72af\u4efb\u4f55\u4e00\u79cd\u5b97\u6559\u4fe1\u4ef0\uff0c\u90fd\u53ef\u80fd\u5f15\u8d77\u6d88\u8d39\u8005\u7684\u4e0d\u6ee1\u548c\u6297\u8bae\uff1b\u6b64\u5916\uff0c\u4e0d\u540c\u56fd\u5bb6\u5bf9\u4e8e\u5b97\u6559\u4fe1\u4ef0\u6709\u4e0d\u540c\u7684\u6cd5\u5f8b\u89c4\u5b9a\uff0c\u4e5f\u8981\u5f15\u8d77\u54c1\u724c\u7684\u91cd\u89c6\u3002\u56e0\u6b64\uff0c\u54c1\u724c\u5e94\u8be5\u907f\u514d\u4f7f\u7528\u53ef\u80fd\u5192\u72af\u67d0\u4e00\u5b97\u6559\u4fe1\u4ef0\u7684\u8a00\u8f9e\u6216\u56fe\u7247\uff0c\u5e76\u9075\u5faa\u793e\u4f1a\u9053\u5fb7\u89c4\u8303\u548c\u6cd5\u5f8b\u6cd5\u89c4\u3002<\/section>\n
\u672c\u6b21\uff0c\u559c\u8336\u548c\u666f\u5fb7\u9547\u4e2d\u56fd\u9676\u74f7\u535a\u7269\u9986\u8054\u540d\u63a8\u51fa\u7684\u201c\u4f5b\u559c\u8336\u62ff\u94c1\u201d\u5c31\u89e6\u78b0\u5230\u4e86\u5b97\u6559\u4fe1\u4ef0\u8fd9\u4e00\u654f\u611f\u8bdd\u9898\u3002<\/section>\n
\u5f15\u53d1\u5927\u4f17\u5173\u6ce8\u7684\u201c\u4f5b\u559c\u8336\u62ff\u94c1\u201d\u4ea7\u54c1<\/p>\n
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\u6b64\u5916\uff0c\u8010\u514b\u548cSheIn\u4e5f\u66fe\u53d1\u751f\u8fc7\u7531\u4e8e\u6d89\u53ca\u5230\u5b97\u6559\u4fe1\u4ef0\u76f8\u5173\u7684\u654f\u611f\u8bdd\u9898\u800c\u5f15\u53d1\u7684\u5371\u673a\u3002<\/section>\n
2019\u5e741\u670827\u65e5\uff0c\u82f1\u56fd\u7f51\u6c11 Saiqa Noreenchange.org \u4e0a\u53d1\u8868\u8bf7\u613f\uff0c\u8981\u6c42 Nike \u5728\u5168\u7403\u53ec\u56de\u4e00\u6b3e\u7403\u978b\u2014\u2014AIR MAX 270 \uff0c\u539f\u56e0\u662f\u8fd9\u6b3e\u978b\u7684\u978b\u5e95 Logo \u5370\u5b57\u6709\u4e00\u90e8\u5206\u770b\u4e0a\u53bb\u50cf\u963f\u62c9\u4f2f\u8bed\u4e2d\u771f\u4e3b\u201c\u5b89\u62c9\u201d\u7684\u5199\u6cd5\u3002\u4ed6\u5728\u8bf7\u613f\u4e2d\u8bf4\uff1a\u201c\u8010\u514b\u628a\u771f\u4e3b\u7684\u540d\u5b57\u5370\u5728\u978b\u5e95\u7684\u884c\u4e3a\u79bb\u8c31\u4e14\u53ef\u6015\u3002\u8fd9\u5bf9\u4e8e\u7a46\u65af\u6797\u548c\u4f0a\u65af\u5170\u6765\u8bf4\u4e0d\u4ec5\u4e0d\u5c0a\u91cd\uff0c\u800c\u4e14\u662f\u4e00\u79cd\u7f9e\u8fb1\u3002\u201d\u8fd9\u4e00\u6307\u8d23\u5728\u7a46\u65af\u6797\u4e16\u754c\u4e2d\u5f15\u53d1\u4e86\u5bf9\u8010\u514b\u7684\u4e25\u5389\u6279\u8bc4\uff0c\u5bfc\u81f4\u4e86\u4e25\u91cd\u7684\u54c1\u724c\u5371\u673a\u3002<\/section>\n
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AIR MAX 270\u978b\u5e95\u5b57\u6837<\/p>\n
SHEIN\u9500\u552e\u4e86\u4e00\u6b3e\u7a46\u65af\u6797\u7948\u7977\u57ab\uff0c\u800c\u8fd9\u4e2a\u4ea7\u54c1\u88abSHEIN\u547d\u540d\u4e3a\u201c\u9576\u8fb9\u5730\u6bef\u201d\u3001\u201c\u76b1\u8936\u5e0c\u814a\u5730\u6bef\u201d\uff0c\u800c\u7a46\u65af\u6797\u8ba4\u4e3a\u5176\u51fa\u552e\u7a46\u65af\u6797\u793c\u62dc\u57ab\uff08janemaz \/ sajadah\uff09\u4f5c\u4e3a’\u9644\u5e26\u88c5\u9970\u7684\u5730\u6bef’\u4f9b\u4eba\u4eec\u5728\u623f\u5b50\u91cc\u968f\u4fbf\u4f7f\u7528\uff0c\u662f\u5bf9\u4e8e\u4f0a\u65af\u5170\u4fe1\u4ef0\u7684\u4e0d\u656c\uff0c\u8fd9\u5bfc\u81f4SHEIN\u5728\u5916\u7f51\u9677\u5165\u4e25\u91cd\u7684\u5b97\u6559\u4e89\u8bae\u3002<\/p>\n
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SHEIN\u4e89\u8bae\u4ea7\u54c1<\/section>\n
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5\u3001\u6027\u548c\u66b4\u529b\u7b49\u6d89\u53ca\u9053\u5fb7\u4f26\u7406\u7684\u8bdd\u9898<\/strong><\/section>\n\u9053\u5fb7\u4f26\u7406\u8bdd\u9898\u6d89\u53ca\u5230\u4ef7\u503c\u89c2\u3001\u793e\u4f1a\u516c\u5fb7\u548c\u9053\u5fb7\u6807\u51c6\u7b49\u65b9\u9762\uff0c\u5bb9\u6613\u5f15\u53d1\u4e89\u8bae\u51b2\u7a81\uff0c\u53ef\u80fd\u7ed9\u67d0\u4e9b\u7fa4\u4f53\u9020\u6210\u4e0d\u9002\u6216\u5192\u72af\uff0c\u7279\u522b\u662f\u5982\u6027\u548c\u66b4\u529b\u76f8\u5173\u7684\u8bdd\u9898\u5bb9\u6613\u53ef\u80fd\u4f1a\u8bef\u5bfc\u6d88\u8d39\u8005\u6216\u9020\u6210\u4e0d\u826f\u793a\u8303\uff0c\u8ba9\u53d7\u4f17\u5bf9\u54c1\u724c\u8bc4\u4ef7\u4e0b\u964d\u3002<\/section>\n
\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u6027\u548c\u66b4\u529b\u56e0\u5f15\u4eba\u5173\u6ce8\u3001\u589e\u52a0\u70b9\u51fb\u7387\u3001\u5236\u9020\u8f70\u52a8\u6548\u5e94\u3001\u6ee1\u8db3\u53d7\u4f17\u9700\u6c42\u548c\u5f15\u5bfc\u793e\u4f1a\u8206\u8bba\u7b49\u7279\u6027\uff0c\u4e00\u76f4\u662f\u5927\u4f17\u5a92\u4f53\u70ed\u8877\u7684\u8bdd\u9898\uff0c\u6709\u4e9b\u54c1\u724c\u4e5f\u559c\u6b22\u6253\u64e6\u8fb9\u7403\u6765\u5438\u5f15\u773c\u7403\u3001\u5236\u9020\u70ed\u5ea6\uff0c\u4f46\u56e0\u6b64\u7ffb\u8f66\u7684\u4e5f\u4e0d\u5728\u5c11\u6570\u3002\u54c1\u724c\u5bf9\u6b64\u7c7b\u8bdd\u9898\u5e94\u614e\u4e4b\u53c8\u614e\uff0c\u907f\u514d\u5f15\u53d1\u4e0d\u5fc5\u8981\u7684\u8206\u60c5\u5371\u673a\u751a\u81f3\u4ea7\u751f\u6d89\u5acc\u8fdd\u6cd5\u8fdd\u89c4\u7684\u540e\u679c\u3002<\/section>\n
\u4f8b\u5982\uff0c\u559c\u8336\u548c\u675c\u857e\u65af\u7684\u8de8\u754c\u4e92\u52a8\u5c31\u66fe\u5f15\u53d1\u4e00\u573a\u8206\u60c5\u5371\u673a\u3002<\/section>\n
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\u559c\u8336\u5c31\u4e0e\u675c\u857e\u65af\u8054\u540d\u7684\u4e0d\u5f53\u4e92\u52a8\u7684\u81f4\u6b49\u58f0\u660e<\/section>\n
\u5168\u56fd\u201c\u626b\u9ec4\u6253\u975e\u201d\u529e\u516c\u5ba4\u5b98\u65b9\u5fae\u535a@\u626b\u9ec4\u6253\u975e\u66fe\u8f6c\u53d1\u4e86\u4e00\u7bc7\u540d\u4e3a\u300a\u4ece\u675c\u857e\u65af\u5230\u201c\u4e30\u80f8\u201d\u6930\u5976\uff1a\u88ab\u8f6f\u8272\u60c5\u6bc1\u6389\u7684\u4e2d\u56fd\u4eba\u300b\u7684\u6587\u7ae0\uff0c\u5e76\u8bc4\u8bba\uff1a\u8fd1\u5e74\u6765\uff0c\u4f4e\u4fd7\u5e7f\u544a\u8425\u9500\u5c61\u89c1\u4e0d\u9c9c\uff0c\u6027\u6697\u793a\u3001\u6d88\u8d39\u5973\u6027\u3001\u6027\u522b\u6b67\u89c6\u662f\u5176\u4e00\u6210\u4e0d\u53d8\u7684\u624b\u6cd5\u3002\u8be5\u529e\u5df2\u5c06\u6b64\u7c7b\u201c\u8f6f\u8272\u60c5\u201d\u95ee\u9898\u7eb3\u5165\u5f53\u524d\u6b63\u5728\u5f00\u5c55\u7684\u7f51\u4e0a\u4f4e\u4fd7\u4fe1\u606f\u4e13\u9879\u6574\u6cbb\u5185\u5bb9\u3002\u8fd9\u5bf9\u70ed\u8877\u4e8e\u5728\u8425\u9500\u4e2d\u6253\u8272\u60c5\u64e6\u8fb9\u7403\u7684\u54c1\u724c\u63d0\u51fa\u4e86\u8b66\u544a\u3002<\/section>\n
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\u201c\u626b\u9ec4\u6253\u975e\u201d\u529e\u516c\u5ba4\u6240\u53d1\u5fae\u535a<\/section>\n
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\u7ed3\u8bed<\/strong><\/section>\n\u7efc\u4e0a\uff0c\u54c1\u724c\u8425\u9500\u8981\u7559\u610f\u654f\u611f\u8bdd\u9898\uff0c\u907f\u514d\u5bfc\u81f4\u4e0d\u5fc5\u8981\u7684\u5371\u673a\u800c\u8ba9\u54c1\u724c\u58f0\u8a89\u3001\u9500\u552e\u6536\u5165\u7b49\u906d\u53d7\u635f\u5931\u3002<\/section>\n
\u4e3a\u4e86\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\uff0c\u54c1\u724c\u5e94\u6df1\u5165\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u6240\u5728\u5730\u533a\u3001\u56fd\u5bb6\u7684\u793e\u4f1a\u6587\u5316\uff0c\u6253\u9020\u72ec\u7279\u7684\u54c1\u724c\u5f62\u8c61\u548c\u6587\u5316\uff0c\u6ce8\u610f\u6587\u5316\u5dee\u5f02\u6f5c\u85cf\u7684\u98ce\u9669\uff0c\u786e\u4fdd\u54c1\u724c\u6587\u5316\u4e0e\u4e3b\u6d41\u6587\u5316\u4ef7\u503c\u89c2\u76f8\u7b26\u5408\uff0c\u5e76\u6ce8\u91cd\u60c5\u611f\u8425\u9500\u4ee5\u5efa\u7acb\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u60c5\u611f\u8054\u7cfb\u3002<\/section>\n
\u6b64\u5916\uff0c\u54c1\u724c\u8981\u4fdd\u6301\u654f\u9510\u7684\u793e\u4f1a\u6d1e\u5bdf\u529b\uff0c\u5bc6\u5207\u5173\u6ce8\u793e\u4f1a\u70ed\u70b9\u548c\u8206\u8bba\u8d8b\u52bf\uff0c\u907f\u514d\u89e6\u53ca\u793e\u4f1a\u6587\u5316\u548c\u5927\u4f17\u8206\u8bba\u7684\u654f\u611f\u70b9\u3002<\/section>\n
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THE END.<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n\n
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\u4f5c\u8005\uff1a\u9648\u58d5\u00a0\u5e02\u573a\u8425\u9500<\/a><\/span>\u4e13\u5bb6\uff0c\u5bf9toC\/toB\u9886\u57df\u7686\u6709\u6210\u529f\u7ecf\u9a8c\uff0c\u4e8e\u300a\u56fd\u9645\u516c\u5173\u300b\u6742\u5fd7\u3001\u5e02\u573a\u90e8\u7f51\u3001\u5e7f\u544a\u95e8\u3001\u6570\u82f1\u7f51\u3001\u9996\u5e2d\u8425\u9500\u5b98\u7b49\u884c\u4e1a\u5a92\u4f53\u5f00\u6709\u4e13\u680f<\/p>\n
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\u6b22\u8fce\u5173\u6ce8\u516c\u4f17\u53f7\u591a\u591a\u4ea4\u6d41<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
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\u804a\u804a\u6d88\u8d39\u8005\u65c5\u7a0bConsumer Journey<\/a><\/p>\n
\u82b1\u897f\u5b50\u4e3a\u4ec0\u4e48\u201c\u53d1\u75af\u201d\uff1f\u6d45\u6790\u5176\u5371\u673a\u516c\u5173\u51e0\u70b9\u9519\u8bef<\/a><\/p>\n
\u4f60\u77e5\u9053\u4ec0\u4e48\u662f\u54c1\u724c\u751f\u547d\u5468\u671fBrand Lifecyle\u5417\uff1f<\/a><\/p>\n
\u674e\u4f73\u7426\u8bf4\u4e70\u4e0d\u8d77\u8981\u602a\u81ea\u5df1\uff0c\u4f46\u6211\u4eec\u771f\u7684\u6ca1\u6709\u9519<\/a><\/p>\n
\u9171\u9999\u62ff\u94c1\uff1a\u8305\u53f0\u54c1\u724c\u5e74\u8f7b\u5316\u7684\u53c8\u4e00\u6b21\u5c1d\u8bd5<\/a><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n","protected":false},"excerpt":{"rendered":"
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