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decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/02\/a1b8b333005946e591584452da1bcd46.jpg\" \/><\/p>\n<p class=\"ql-align-justify\">\u4f46\u4ece\u51c0\u5229\u6da6\u6765\u770b\uff0c\u663e\u7136\u8001\u724c\u56fd\u8d27\u6bdb\u6208\u5e73\u66f4\u4e3a\u7a33\u5065\u3002<\/p>\n<p class=\"ql-align-justify\">\u56fd\u5bb6\u4f01\u4e1a\u4fe1\u7528\u4fe1\u606f\u53ca\u6700\u65b0\u62db\u80a1\u4e66\u516c\u5e03\u7684\u6570\u636e\u663e\u793a\uff0c2018\u20142022\u5e74\u671f\u95f4\u5206\u522b\u4e3a0.82\u4ebf\u5143\u30011.26\u4ebf\u5143\u30011.98\u4ebf\u5143\u30013.27\u4ebf\u5143\u548c3.49\u4ebf\u5143\uff0c\u5176\u4e2d2020\u5e74\u548c2021\u5e74\u51c0\u5229\u6da6\u540c\u6bd4\u589e\u957f\u5206\u522b\u4e3a38.89%\u30016.73%\u3002<\/p>\n<p 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src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/02\/4428d7a779894227ab75b7ac07977750.png\" \/><\/p>\n<p class=\"ql-align-center\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/02\/c495572372774b708579e1629aa8033c.jpg\" \/><\/p>\n<p class=\"ql-align-justify\">\u800c\u5728\u6bdb\u6208\u5e73\u62db\u80a1\u4e66\u4e2d\u201c\u6d88\u5931\u201d\u7684\u4e94\u5e74\u5185\uff0c\u56fd\u8d27\u7f8e\u5986\u5e02\u573a\u5df2\u88ab\u7535\u5546\u6df1\u523b\u6539\u53d8\u3002<\/p>\n<p class=\"ql-align-justify\">\u636eEuromonitor\u6570\u636e\uff0c\u6211\u56fd\u5316\u5986\u54c1\u5e02\u573a\u7535\u5546\u6e20\u9053\u5360\u6bd4\u4ece2010\u5e74\u76842.6%\u5feb\u901f\u63d0\u5347\u81f32021\u5e74\u768438.7%\uff0c\u7535\u5546\u6e20\u9053\u5df2\u65e0\u53ef\u4e89\u8bae\u5730\u6210\u4e3a\u7f8e\u5986\u4ea7\u54c1\u9500\u552e\u7684\u4e3b\u9635\u5730\u3002<\/p>\n<p 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class=\"ql-align-justify\">\u4ece\u5929\u732b\u65d7\u8230\u5e97\u5546\u54c1\u5206\u7c7b\u6765\u770b\uff0c\u4e3b\u54c1\u724cMGPIN\u548c\u5b8c\u7f8e\u65e5\u8bb0\u90fd\u5df2\u6253\u9020\u4e86\u5f69\u5986+\u62a4\u80a4\u7684\u4ea7\u54c1\u54c1\u7c7b\u95ed\u73af\u3002<\/p>\n<p class=\"ql-align-justify\">\u6bdb\u6208\u5e73\u5171\u6709\u4e24\u4e2a\u54c1\u724c\uff1a\u5b9a\u4f4d\u8f7b\u5962\u7684\u54c1\u724c\u201cMGPIN\u201d\uff0c\u548c\u7784\u51c6\u4e8c\u4e09\u7ebf\u57ce\u5e02\u5973\u6027\u6d88\u8d39\u8005\u7684\u54c1\u724c\u201c\u81f3\u7231\u7ec8\u751f\u201d\uff0c\u5e76\u5f00\u8bbe\u5316\u5986\u6280\u80fd\u57f9\u8bad\u4e1a\u52a1\u3002\u5176\u4e2d\u201cMGPIN\u201d\u54c1\u724c\u8d21\u732e\u4e86\u5927\u7ea6\u4e03\u6210\u7684\u8425\u6536\uff0c\u662f\u7edd\u5bf9\u7684\u8425\u6536\u652f\u67f1\u3002<\/p>\n<p class=\"ql-align-justify\">\u9038\u4ed9\u7535\u5546\u65d7\u4e0b\u5171\u67097\u4e2a\u54c1\u724c\uff0c\u5305\u62ec\u5b8c\u7f8e\u65e5\u8bb0\u3001\u5c0f\u5965\u6c40\u3001\u6cd5\u56fd\u79d1\u5170\u9ece\u3001DR.WU\u8fbe\u5c14\u80a4\u3001\u4f0a\u8299\u73d1\u3001Pink Bear\u76ae\u53ef\u718a\u3001\u58f9\u5b89\u6001\u4ee5\u53ca\u6d77\u5916\u9ad8\u7aef\u7f8e\u5986\u54c1\u724cGal\u00e9nic\u548cEve Lom\u3002<\/p>\n<p class=\"ql-align-justify\">\u6253\u9020\u54c1\u724c\u77e9\u9635\uff0c\u517c\u987e\u4e2d\u9ad8\u7aef\u9886\u57df\u7684\u7b56\u7565\u663e\u7136\u662f\u6709\u6548\u7684\uff0c\u65b0\u54c1\u724c\u4e5f\u9010\u6e10\u6253\u5f00\u5e02\u573a\u3002\u4f46\u95ee\u9898\u5728\u4e8e\uff0c\u968f\u7740\u65b0\u73a9\u5bb6\u7684\u52a0\u5165\uff0c\u65b0\u73a9\u6cd5\u5df2\u4e0d\u518d\u662f\u79d8\u5bc6\uff0c\u5f53\u5e74\u5b8c\u7f8e\u65e5\u8bb0\u7684\u7206\u7ea2\u4e4b\u8def\u4f3c\u4e4e\u90fd\u5f88\u96be\u590d\u523b\u3002<\/p>\n<p class=\"ql-align-justify\">\u65e0\u8bba\u662f\u8001\u724c\u56fd\u8d27\u8fd8\u662f\u65b0\u9510\u56fd\u8d27\uff0c\u90fd\u5728\u76f4\u64ad\u7535\u5546\u7684\u5d1b\u8d77\u4e2d\u83b7\u5f97\u4e0d\u5c11\u6d41\u91cf\u52a0\u6301\u3002\u4f46\u5728\u76d1\u7ba1\u6536\u7d27\u7684\u5f53\u4e0b\uff0c\u76f4\u64ad\u7535\u5546\u9762\u4e34\u884c\u4e1a\u6574\u987f\u548c\u6d17\u724c\uff0c\u5bf9\u7f8e\u5986\u8d5b\u9053\u9020\u6210\u7684\u5f71\u54cd\u8fd8\u672a\u53ef\u77e5\u3002<\/p>\n<p class=\"ql-align-center\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/02\/8aaa73d8cdc64b4086f7a38e6896c1d4.jpg\" \/><\/p>\n<p class=\"ql-align-justify\"><strong>\u8def\u5f84\uff1a\u4f5b\u7cfb\u6253\u6cd5vs\u8270\u96be\u8f6c\u578b<\/strong><\/p>\n<p class=\"ql-align-justify\">\u5728\u6218\u672f\u4e0a\uff0c\u6bdb\u6208\u5e73\u548c\u9038\u4ed9\u7535\u5546\u9009\u62e9\u4e86\u4e24\u6761\u5168\u7136\u4e0d\u540c\u7684\u53d1\u5c55\u8def\u5f84\uff1a\u4e00\u4e2a\u65b9\u65b9\u9762\u9762\u90fd\u5f88\u201c\u4f5b\u7cfb\u201d\uff0c\u4e00\u4e2a\u6b63\u5728\u6446\u8131\u91cd\u8425\u9500\u8f7b\u7814\u53d1\u7684\u6807\u7b7e\u3002<\/p>\n<p class=\"ql-align-justify\">\u6216\u8bb8\u662f\u56e0\u4e3a\u54c1\u724c\u6709\u6bdb\u6208\u5e73\u672c\u4eba\u8fd9\u5757\u201c\u6d3b\u62db\u724c\u201d\u7684\u52a0\u6301\uff0c\u6bdb\u6208\u5e73\u5728\u8425\u9500\u65b9\u9762\u7684\u6295\u5165\u5e76\u4e0d\u7b97\u591a\u3002<\/p>\n<p class=\"ql-align-justify\">2017\u5e74\u4e4b\u524d\uff0c\u6bdb\u6208\u5e73\u7528\u4e8e\u5e7f\u544a\u548c\u5ba3\u4f20\u7684\u8d39\u7528\u6781\u4f4e\u3002\u6839\u636e\u62db\u80a1\u4e66\uff0c2014-2017\u5e74\u6bdb\u6208\u5e73\u5e7f\u544a\u8d39\u53ca\u4e1a\u52a1\u5ba3\u4f20\u8d39\u7684\u652f\u51fa\u5206\u522b\u662f1132.71\u4e07\u30011142.96\u4e07\u30011441.25\u4e07\u548c794.51\u4e07\uff0c\u4e0d\u5230\u8425\u6536\u768440%\u3002<\/p>\n<p class=\"ql-align-justify\">\u6839\u636e\u65b0\u7248\u62db\u80a1\u4e66\uff0c2020-2022\u5e74\uff0c\u6bdb\u6208\u5e73\u5e7f\u544a\u8d39\u53ca\u4e1a\u52a1\u5ba3\u4f20\u8d39\u7684\u91d1\u989d\u5206\u522b\u4e3a9564.47\u4e07\u5143\u30012.08\u4ebf\u5143\u548c3.05\u4ebf\u5143\uff0c\u4e09\u5e74\u534a\u5171\u82b1\u63896\u4ebf\u5143\u3002<\/p>\n<p class=\"ql-align-center\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/02\/4fc1a22201d14e36a5e546cb8524c094.jpg\" \/><\/p>\n<p class=\"ql-align-justify\">\u9038\u4ed9\u7535\u5546\u6bd4\u540c\u884c\u66f4\u65e9\u53d1\u73b0\u4e86\u6d41\u91cf\u7684\u5965\u4e49\uff0c\u5e76\u901a\u8fc7\u201c\u79c1\u57df\u6d41\u91cf\u8fd0\u8425+KOL\u5185\u5bb9\u79cd\u8349\u201d\u7684\u65b9\u5f0f\u6253\u9020\u51fa\u4e0d\u5c11\u7206\u6b3e\uff0c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u3001\u670b\u53cb\u5708\u90fd\u662f\u5176\u53d8\u73b0\u7684\u201c\u6d41\u91cf\u4ed3\u201d\u3002\u94fa\u5929\u76d6\u5730\u7684\u8425\u9500\u4e4b\u4e0b\uff0c\u5173\u4e8e\u9038\u4ed9\u7535\u5546\u201c\u70e7\u94b1\u6362\u6d41\u91cf\u201d\u7684\u8d28\u7591\u5c61\u89c1\u4e0d\u9c9c\u3002<\/p>\n<p class=\"ql-align-justify\">\u8d22\u62a5\u663e\u793a\uff0c\u9038\u4ed9\u7535\u5546\u82b1\u5728\u8425\u9500\u63a8\u5e7f\u4e0a\u7684\u8d39\u7528\u5c45\u9ad8\u4e0d\u4e0b\u30022018\u5e74-2022\u5e74\uff0c\u9038\u4ed9\u7535\u5546\u7684\u8425\u9500\u8d39\u7528\u5206\u522b\u4e3a3.09\u4ebf\u5143\u300112.51\u4ebf\u5143\u300134.12\u4ebf\u5143\u300140.06\u4ebf\u5143\u548c23.3\u4ebf\u5143\uff0c\u5360\u540c\u671f\u8425\u6536\u7684\u6bd4\u91cd\u5206\u522b\u4e3a48.7%\u300141.3%\u300165.2%\u300168.6%\u548c62.8%\u3002<\/p>\n<p class=\"ql-align-center\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/02\/e8aa72c2c1a7420d9e0d18a450933eab.jpg\" \/><\/p>\n<p class=\"ql-align-justify\">\u8d39\u7528\u7684\u6500\u5347\uff0c\u8ba9\u5e02\u573a\u52a0\u56fa\u4e86\u9038\u4ed9\u7535\u5546\u201c\u8425\u9500\u6362\u589e\u957f\u201d\u7684\u6807\u7b7e\u3002<\/p>\n<p 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