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Mills)\u8c08\u5230\uff0c\u901a\u8fc7\u5f53\u5730\u591a\u5bb6\u65c5\u884c\u793e\u4e1a\u8005\u7684\u53cd\u9988\uff0c\u76ee\u524d\u6765\u6606\u58eb\u5170\u65c5\u884c\u7684\u4e2d\u56fd\u6e38\u5ba2\u81ea\u7531\u884c\u5360\u6bd4\u8981\u9ad8\u4e8e\u8ddf\u56e2\u6e38\u7684\uff0c\u5176\u4e2d\u81ea\u7531\u884c\u5ba2\u7fa4\u5927\u6982\u6062\u590d\u81f32019\u5e74\u768420~70%\uff0c\u8ddf\u56e2\u6e38\u53ea\u5927\u6982\u6062\u590d\u81f340~50%\uff0c\u4e14\u5e74\u8f7b\u6e38\u5ba2\u5360\u6bd4\u4e5f\u6709\u660e\u663e\u63d0\u5347\u3002<\/p>\n<p>\u6b64\u5916\u8fd8\u6709\u4e24\u4e2a\u660e\u663e\u8d8b\u52bf\uff0c<strong>\u4e00\u662f\u5bb6\u5ead\u65c5\u884c\u5ba2\u7fa4\u5360\u6bd4\u8f83\u5927\uff0c<\/strong>\u4e00\u5bb6\u8001\u5c0f\u96c6\u4f53\u51fa\u884c\u7684\u60c5\u51b5\u66f4\u5e38\u89c1\uff0c\u8fd9\u4e0d\u4ec5\u4ec5\u53cd\u6620\u5728\u4e2d\u56fd\u5e02\u573a\uff0c\u6b27\u6d32\u3001\u65e5\u672c\u3001\u65b0\u52a0\u5761\u7b49\u56fd\u5bb6\u6e38\u5ba2\u4e5f\u662f\u5982\u6b64\uff0c\u662f\u5168\u7403\u8d8b\u52bf\uff1b<strong>\u4e8c\u662f\u6e38\u5ba2\u4eec\u66f4\u5173\u6ce8\u65c5\u6e38\u7684\u610f\u4e49\u548c\u4ef7\u503c\uff0c<\/strong>\u56e0\u4e3a\u75ab\u60c5\u540e\u51fa\u5883\u6e38\u6210\u672c\u6574\u4f53\u63d0\u5347\uff0c\u8fd8\u4f9d\u7136\u613f\u610f\u6765\u6606\u58eb\u5170\u65c5\u884c\u7684\u6e38\u5ba2\u66f4\u5728\u610f\u4f53\u9a8c\u611f\u548c\u6027\u4ef7\u6bd4\uff0c\u5728\u76ee\u7684\u5730\u7684\u505c\u7559\u65f6\u95f4\u4e5f\u66f4\u957f\uff0c\u613f\u610f\u82b1\u65f6\u95f4\u548c\u7cbe\u529b\u66f4\u6df1\u5165\u4e86\u89e3\u672c\u5730\u6587\u5316\u548c\u4f53\u9a8c\u751f\u6d3b\uff0c\u8fd9\u662f\u4f5c\u4e3a\u76ee\u7684\u5730\u4e50\u4e8e\u770b\u5230\u7684\u65b0\u53d8\u5316\u3002<\/p>\n<p>\u800c\u5bf9\u4e8e\u4e2d\u56fd\u5e02\u573a\u7684\u524d\u666f\u7f2a\u51ef\u8482\u4e5f\u76f4\u8a00\uff0c\u5bf9\u6606\u58eb\u5170\u6765\u8bf4\u4e2d\u56fd\u6e38\u5ba2\u65e0\u7591\u662f\u6700\u91cd\u8981\u7684\uff0c\u4ee5\u76ee\u524d\u6062\u590d\u8d8b\u52bf\u770b\uff0c\u9884\u4f30\u52302025\u5e74\u6625\u8282\u65f6\u4e2d\u56fd\u5e02\u573a\u5c31\u5c06\u5168\u9762\u6062\u590d\u5230\u6606\u58eb\u5170\u56fd\u9645\u5ba2\u6e90\u7b2c\u4e00\u4f4d\u3002<\/p>\n<p>\u4e14\u6709\u76f8\u5173\u8c03\u7814\u548c\u8bc4\u4f30\u7ed3\u679c\u663e\u793a\uff0c<strong>\u4ece2025\u5e74\u5f00\u59cb\u4e00\u76f4\u52302032\u5e74\uff0c\u4e2d\u56fd\u90fd\u5c06\u4fdd\u6301\u6606\u58eb\u5170\u7b2c\u4e00\u5927\u56fd\u9645\u5ba2\u6e90\u56fd\u5730\u4f4d\uff0c<\/strong><strong>\u5c4a\u65f6\u4e2d\u56fd\u6e38\u5ba2\u5728\u6606\u58eb\u5170\u7684\u603b\u6d88\u8d39\u6216\u5c06\u8d85\u8fc729\u4ebf\u6fb3\u5143\uff0c\u80fd\u5360\u5230\u5176\u56fd\u9645\u65c5\u6e38\u603b\u6536\u5165\u768427%\u3002<\/strong>\u7a76\u7adf\u6709\u591a\u91cd\u8981\uff0c\u5c06\u4f1a\u5bf9\u4e2d\u56fd\u5e02\u573a\u6709\u591a\u91cd\u89c6\uff0c\u4ece\u8fd9\u4e2a\u9884\u671f\u770b\u4e0d\u8a00\u800c\u55bb\u3002<\/p>\n<p><strong>02<\/strong><\/p>\n<p><strong>\u5c06\u201c\u91cd\u6ce8\u201d\u62bc\u5728\u4e2d\u56fd\u5e02\u573a\u5e95\u6c14\u4f55\u5728\uff1f<\/strong><\/p>\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u4ece\u51fa\u5883\u6e38\u5f00\u653e\u548c\u590d\u82cf\u7684\u6574\u4f53\u6b65\u8c03\u770b\uff0c\u4e2d\u56fd\u662f\u8981\u665a\u4e8e\u5176\u4ed6\u56fd\u5bb6\u7684\uff0c\u8fd9\u4e5f\u4f7f\u5f97\u5728\u5ba2\u6e90\u8f93\u9001\u548c\u65c5\u6e38\u521b\u6536\u8d21\u732e\u4e0a\uff0c\u88ab\u5176\u4ed6\u540c\u6837\u5177\u5907\u8f83\u5f3a\u6f5c\u529b\u548c\u589e\u901f\u7684\u56fd\u5bb6\u6240\u53d6\u4ee3\u3002<\/p>\n<p>\u5728\u95fb\u65c5\u4e0e\u56fd\u5185\u65c5\u884c\u793e\u4e1a\u8005\u7684\u4ea4\u8c08\u4e2d\uff0c\u4e0d\u6b62\u4e00\u5bb6\u66fe\u63d0\u5230\u73b0\u5982\u4eca\u5728\u51fa\u5883\u76ee\u7684\u5730\u7684\u5730\u63a5\u8d44\u6e90\u5bf9\u63a5\u548c\u91c7\u8d2d\u4e2d\u9047\u5230\u7684\u6311\u6218\uff0c\u5c31\u662f\u4e2d\u56fd\u6e38\u5ba2\u4e0d\u518d\u662f\u552f\u4e00\u4f18\u5148\u9009\u62e9\uff0c\u6765\u81ea\u5370\u5ea6\u3001\u65e5\u97e9\u4ee5\u53ca\u8d8a\u5357\u7b49\u5176\u4ed6\u56fd\u5bb6\u7684\u6e38\u5ba2\u6240\u8868\u73b0\u51fa\u7684\u589e\u957f\u6f5c\u529b\u548c\u6d88\u8d39\u529b\uff0c\u4e0d\u8f93\u751a\u81f3\u8d85\u8d8a\u4e2d\u56fd\u3002<\/p>\n<p>\u8fd9\u4e2a\u8bba\u65ad\u5e76\u4e0d\u662f\u7a7a\u7a74\u6765\u98ce\u3002\u6309\u7167\u6b27\u777f\u56fd\u9645\uff08Euromonitor 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class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u7b49\u65b0\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u76f4\u63a5\u5bf9\u5ba2\u8425\u9500\u7684\u80fd\u529b\u3002\u6301\u7eed\u7ed9\u4e2d\u56fd\u6e38\u5ba2\u79cd\u8349\uff0c\u8ba9\u4ed6\u4eec\u5728\u51fa\u5883\u65c5\u884c\u65f6\uff0c\u7b2c\u4e00\u4e2a\u60f3\u5230\u7684\u5c31\u662f\u53ef\u4ee5\u5c3d\u4eab\u9633\u5149\u3001\u5927\u6d77\u3001\u96e8\u6797\u548c\u591a\u5f69\u4e30\u5bcc\u4f53\u9a8c\u7684\u6606\u58eb\u5170\u3002<\/p>\n<section><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/04\/2024041512360498.png\" alt=\"2024041512360498\" width=\"1500\" height=\"999\" \/><\/section>\n<p>\u800c\u4e00\u4efd\u6765\u81ea\u6fb3\u5927\u5229\u4e9a\u65c5\u6e38\u5c40\u7684\u300a\u6d88\u8d39\u8005\u9700\u6c42\u62a5\u544a\u300b\u4e5f\u63d0\u5230\uff0c\u5f53\u4e0b\u5df2\u7ecf\u6709\u4e09\u5206\u4e4b\u4e8c\u7684\u4e2d\u56fd\u6e38\u5ba2\u77e5\u6653\u6fb3\u5927\u5229\u4e9a\u8fd9\u4e2a\u5ea6\u5047\u76ee\u7684\u5730\uff0c\u5176\u4e2d\u4e00\u534a\u7684\u6e38\u5ba2\u8003\u8651\u5728\u672a\u6765\u56db\u5e74\u5185\u524d\u5f80\u6fb3\u5927\u5229\u4e9a\u65c5\u884c\u3002<\/p>\n<p>\u6c88\u4fd0\u8868\u793a\uff0c\u53ea\u8981\u4e2d\u56fd\u6e38\u5ba2\u628a\u8d74\u6fb3\u65c5\u884c\u5217\u5165\u8ba1\u5212\uff0c\u8e0f\u4e0a\u884c\u7a0b\uff0c\u90a3\u4e48\u6606\u58eb\u5170\u4e00\u5b9a\u4e5f\u4f1a\u662f\u6700\u503c\u5f97\u53bb\u4f53\u9a8c\u7684\u65c5\u6e38\u76ee\u7684\u5730\uff0c\u8fd9\u4e9b\u90fd\u662f\u6606\u58eb\u5170\u770b\u597d\u4e2d\u56fd\u5e02\u573a\uff0c\u5e76\u4e14\u91cd\u62bc\u5728\u4e2d\u56fd\u5ba2\u6e90\u5e02\u573a\u7684\u4fe1\u5fc3\u6240\u5728\u3002<\/p>\n<p><strong>03<\/strong><\/p>\n<p><strong>\u76ee\u7684\u5730\u9700\u8981\u7ed9\u6e38\u5ba2\u4e00\u4e2a\u518d\u51fa\u53d1\u7684\u7406\u7531<\/strong><\/p>\n<p>\u503c\u5f97\u5173\u6ce8\u7684\u662f\uff0c\u5f00\u59cb\u5c1d\u8bd5\u901a\u8fc7\u65b0\u5a92\u4f53\u6e20\u9053\u4e0e\u4e2d\u56fd\u6e38\u5ba2\u76f4\u63a5\u5efa\u8054\u7684\u4e0d\u4ec5\u4ec5\u662f\u6606\u58eb\u5170\u65c5\u6e38\u53ca\u6d3b\u52a8\u63a8\u5e7f\u5c40\u5b98\u65b9\uff0c\u5176\u91cd\u8981\u57ce\u5e02\u65c5\u6e38\u5c40\u53ca\u666f\u533a\u666f\u70b9\u4e5f\u90fd\u5c1d\u8bd5\u5f00\u542f\u8fd0\u8425\u65b0\u5a92\u4f53\u8d26\u53f7\u3002<\/p>\n<p>\u7f2a\u51ef\u8482\u8868\u793a\uff0c\u4f5c\u4e3a\u56fd\u5916\u76ee\u7684\u5730\uff0c\u4fdd\u6301\u4e0e\u4e2d\u56fd\u6e38\u5ba2\u7684\u76f4\u63a5\u4e92\u52a8\u548c\u6df1\u5ea6\u7684\u5f7c\u6b64\u4e86\u89e3\u662f\u4e00\u4ef6\u975e\u5e38\u96be\u7684\u4e8b\u60c5\uff0c\u5bf9\u4e8e\u6606\u58eb\u5170\u5f53\u5730\u4e1a\u8005\u800c\u8a00\u4e5f\u662f\u4e00\u9879\u91cd\u5927\u6311\u6218\uff0c\u4f46\u4ece\u5fc5\u8981\u6027\u548c\u957f\u671f\u4e3b\u4e49\u89c6\u89d2\u6765\u5ba1\u89c6\u8fd9\u4ef6\u4e8b\uff0c\u53c8\u662f\u4e0d\u5f97\u4e0d\u53bb\u505a\u7684\u3002<\/p>\n<p>\u8fc7\u53bb\u51e0\u5e74\u65f6\u95f4\uff0c<strong>\u6606\u58eb\u5170\u7684\u6bcf\u4e00\u4e2a\u57ce\u5e02\u7684\u65c5\u6e38\u8d44\u6e90\u548c\u9879\u76ee\u4f53\u9a8c\u90fd\u6709\u66f4\u65b0\uff0c<\/strong>\u6bd4\u5982\u5e03\u91cc\u65af\u73ed\uff0c\u8fd9\u91cc\u5c06\u5728\u4eca\u5e748\u6708\u5168\u65b0\u5f00\u542f\u4e00\u4e2a\u7efc\u5408\u6027\u5546\u4e1a\u65c5\u6e38\u5a31\u4e50\u533a\u2014\u2014\u7687\u540e\u7801\u5934\uff0c\u8fd9\u4e2a\u9879\u76ee\u4f1a\u6db5\u76d64\u5bb6\u8c6a\u534e\u9152\u5e97\u4ee5\u53ca\u4e00\u7cfb\u5217\u7684\u65b0\u9910\u5385\u3001\u591c\u751f\u6d3b\u3001\u56fd\u9645\u8c6a\u534e\u65f6\u5c1a\u548c\u96f6\u552e\u5546\u94fa\u7b49\uff0c\u5c06\u6210\u6e38\u5ba2\u6765\u5230\u5e03\u91cc\u65af\u73ed\u5fc5\u6253\u5361\u7684\u65b0\u5730\u6807\u3002<\/p>\n<p>\u6709\u8c03\u7814\u6570\u636e\u663e\u793a\uff0c\u7687\u540e\u7801\u5934\u9879\u76ee\u7684\u5b9e\u9645\u8bbe\u65bd\u548c\u666f\u70b9\u9884\u8ba1\u6bcf\u5e74\u5c06\u4e3a\u5e03\u91cc\u65af\u73ed\u589e\u52a0140\u4e07\u6e38\u5ba2\u3002<\/p>\n<p>\u518d\u6bd4\u5982\u62e5\u6709\u72ec\u7279\u7684\u81ea\u7136\u98ce\u5149\u548c\u9876\u7ea7\u65c5\u6e38\u8d44\u6e90\u7684\u70ed\u5e26\u5317\u6606\u58eb\u5170\uff0c\u636e\u70ed\u5e26\u5317\u6606\u58eb\u5170\u65c5\u6e38\u5c40\u9500\u552e\u4e0e\u5e02\u573a\u7ecf\u7406\u8377\u8389 (Harriet Ganfield)\u4ecb\u7ecd,\u4e3a\u7ed9\u6e38\u5ba2\u66f4\u6df1\u5ea6\u548c\u66f4\u6c89\u6d78\u7684\u65c5\u884c\u4f53\u9a8c\uff0c\u73b0\u5df2\u63a8\u51fa\u5168\u65b0\u201c\u6234\u6069\u6811\u96e8\u6797\u3001\u83ab\u65af\u66fc\u5ce1\u8c37\u548c\u91ce\u751f\u52a8\u7269\u9082\u9005\u4e4b\u65c5\u96e8\u6797\u5f92\u6b65\u63a2\u9669\u201d\u4e4b\u65c5\uff0c\u53ef\u4ee5\u8ba9\u6e38\u5ba2\u4f53\u9a8c\u539f\u4f4f\u6c11\u90e8\u843d\u4f20\u7edf\u72ec\u7279\u7684\u70df\u718f\u4eea\u5f0f\uff1b\u51ef\u6069\u65af\u6c34\u65cf\u9986\u591c\u6e38\u9879\u76ee\u80fd\u8ba9\u6e38\u5ba2\u5728\u6c34\u65cf\u9986\u5185\u5de8\u5e55\u9c7c\u7f38\u524d\u7684Dundee\u2019s \u9910\u5385\uff0c\u4e00\u8fb9\u89c2\u8d4f\u5927\u5821\u7901\u6d77\u6d0b\u52a8\u7269\u6e38\u5f0b\uff0c\u4e00\u8fb9\u4eab\u7528\u4e3b\u53a8\u7cbe\u665a\u9910\u2026\u2026<\/p>\n<section><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/04\/2024041512352049.jpg\" alt=\"2024041512352049\" width=\"1280\" 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