\u89e3\u51b3\u4ea7\u54c1\u79cd\u8349\u4e09\u5927\u5361\u70b9<\/b><\/p>\n

\n
\u6307\u6807\u4f18\u5316\uff1a\u5408\u4f5c\u5934\u90e8\u535a\u4e3b\uff0c\u4e92\u52a8\u7387\u66f4\u9ad8\uff0c\u4f46\u6210\u672c\u8d35\uff0c\u589e\u52a0\u4f18\u8d28\u7b14\u8bb0<\/li>\n
\u786e\u5b9a\u6027\uff1a\u7b14\u8bb0\u81ea\u7136\u751f\u547d\u5468\u671f\u6709\u9650\uff0c\u4e14\u81ea\u7136\u6d41\u91cf\u96be\u4ee5\u628a\u63a7\u7cbe\u51c6TA<\/li>\n

\u7cbe\u51c6TA\uff1a\u5982\u4f55\u51c6\u786e\u89e6\u8fbe\u6709\u6548TA\uff0c\u8fdb\u884c\u5173\u952e\u8bcd\u62e6\u622a<\/li>\n<\/ol>\n
\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u5404\u9879\u57fa\u7840\u6570\u636e\u6307\u6807\u8fdb\u884c\u8bc4\u4f30\uff0c\u597d\u7684\u5185\u5bb9\u53ef\u901a\u8fc7\u8fc7\u7a0b\u6570\u636e\u6765\u8861\u91cf\uff0c\u597d\u7684\u6d41\u91cf\u6839\u636e\u6700\u7ec8\u6d41\u91cf\u662f\u5426\u7cbe\u51c6\u6765\u5224\u5b9a<\/p>\n
\u4e8c\u3001\u8861\u91cf\u5c0f\u7ea2\u4e66\u6295\u653e\u6548\u679c\u76843\u4e2a\u6307\u6807<\/b><\/h3>\n
\uff081\uff09\u8fc7\u7a0b\u6307\u6807\u2014\u2014cpe\u3001cpm\u3001cpc<\/p>\n
\u76f4\u89c2\u8861\u91cf\u5c0f\u7ea2\u4e66\u7684\u6295\u653e\u91cf\u7ea7\u548c\u6295\u653e\u6210\u672c\uff0c\u4e3b\u8981\u7684\u5224\u65ad\u4f9d\u636e\u662f\u54c1\u724c\u5728\u5c0f\u7ea2\u4e66\u6295\u653e\u6548\u7387\u662f\u5426\u8d85\u8fc7\u6570\u636e\u5927\u76d8\uff0c\u4e3b\u8981\u7684\u6307\u6807\u662f\u4e92\u52a8\u6210\u672ccpe\u3001\u70b9\u51fb\u6210\u672ccpc\u3001\u66dd\u5149\u6210\u672ccpm\u3002<\/p>\n
\u4e3b\u8981\u7684\u6570\u636e\u4f9d\u636ecpe\u548ccpc\uff0c\u8fd9\u4e24\u4e2a\u6570\u636e\u662f\u7528\u6237\u7684\u884c\u4e3a\u52a8\u4f5c\uff0c\u5c5e\u4e8e\u5bf9\u54c1\u724c\u6709\u521d\u6b65\u5efa\u7acb\u8ba4\u77e5\u7528\u6237\u884c\u4e3a\u3002<\/p>\n
cpe = (\u70b9\u8d5e+\u6536\u85cf+\u8bc4\u8bba) \/\u6210\u672c\uff08\u4f8b\u5982\uff1a\u670d\u88c5\u914d\u9970\uff1a3-10\uff0c\u7f8e\u5986\u4e2a\u62a4\uff1a10-20\uff09<\/p>\n
cpc = \u70b9\u51fb\u6210\u672c\uff08\u4f8b\u5982\uff1a\u670d\u88c5\u914d\u9970\uff1a0.1-1\uff0c\u7f8e\u5986\u4e2a\u62a4\uff1a0.3-1\uff09<\/p>\n
cpm=\u5343\u6b21\u66dd\u5149\u6210\u672c\uff08\u4f8b\u5982\uff1a\u670d\u88c5\u914d\u9970\uff1a10-20\uff0c\u7f8e\u5986\u4e2a\u62a4\uff1a20-30\uff09<\/p>\n
2\u3001\u7ed3\u679c\u6307\u6807\u2014\u2014\u4e92\u52a8\u91cf\u3001\u641c\u7d22\u91cf<\/p>\n
\u7528\u6237\u201c\u7528\u5fc3\u201d\u7684\u573a\u57df\uff0c\u6c89\u6d78\u5f0f\u6d4f\u89c8\u4e0e\u6df1\u5ea6\u641c\u7d22\u95ed\u73af<\/p>\n
55%\u6709\u4fe1\u606f\u6d41\u6d4f\u89c8\u884c\u4e3a\u6c89\u6d78\u6d4f\u89c8\uff0c\u53cc\u5217\u5448\u73b0\u3001\u7528\u6237\u4e3b\u52a8\u9009\u62e9\u3001\u6bcf\u4e2a\u70b9\u51fb\u66f4\u6709\u4ef7\u503c\u3002<\/p>\n
45%\u6709\u4e3b\u52a8\u641c\u7d22\u884c\u4e3a\uff0c\u6df1\u5ea6\u641c\u7d22\uff0c\u641c\u7d22\u6536\u655b\u3001\u7528\u6237\u5fc3\u667a\u96c6\u4e2d\u3001\u6bcf\u4e2a\u641c\u7d22\u66f4\u52a0\u9ad8\u6548\u3002<\/p>\n
\u2460\u4fe1\u606f\u6d41\u88ab\u52a8\u66dd\u5149\uff1a\u5f53\u7528\u6237\u88ab\u4ea7\u54c1\u79cd\u8349\uff0c\u5f80\u5f80\u662f\u6253\u5f00\u7b2c\u4e09\u65b9\u5e73\u53f0\u8fdb\u884c\u641c\u7d22\u4e0b\u5355\u3002\u56e0\u6b64\uff0c\u5c0f\u7ea2\u4e66\u79cd\u8349\u4e0e\u5929\u732b\u641c\u7d22\u6307\u6570\u5173\u7cfb\u7d27\u5bc6\u3002<\/p>\n
\u2461\u641c\u7d22\u6846\u4e3b\u52a8\u641c\u7d22\uff1a\u5f53\u7528\u6237\u9700\u8981\u8d2d\u4e70\u51b3\u7b56\u65f6\u5f80\u5f80\u4f1a\u6253\u5f00\u5c0f\u7ea2\u4e66\u8fdb\u884c\u641c\u7d22\uff0c\u56e0\u6b64\u641c\u7d22\u573a\u666f\u9002\u5408\u5355\u4ef7\u9ad8\uff0c\u51b3\u7b56\u5468\u671f\u957f\u7684\u4ea7\u54c1\u79cd\u8349\u3002<\/p>\n
<\/p>\n
<\/div>\n<\/figure>\n
3\u3001\u7ed3\u679c\u6307\u6807\u2014\u2014\u9500\u552eROI<\/p>\n
\u201c\u54c1\u724c\u4ea7\u54c1\u7206\u54c1\u3001\u7ad9\u5185\u5168\u90e8\u6253\u6ee1\u201d<\/p>\n
\u54c1\u724c\u641c\u7d22\u8d8b\u52bf\u53d8\u5316\u3001\u54c1\u7c7b\u8bcd\u7ad9\u5185\u641c\u7d22\u70ed\u5ea6\u3001\u54c1\u724c\u70ed\u95e8\u5173\u952e\u8bcd\u5360\u4f4d\u3001\u54c1\u724c\u641c\u7d22\u70ed\u8bcd\u6392\u5e03<\/p>\n
\u7b14\u8bb0\u4e92\u52a8\u7387\uff0c\u7b14\u8bb0\u56de\u641c\u7387\uff0csov\u6307\u6570<\/p>\n
\u54c1\u724c\u8bcd>90% \u54c1\u7c7b\u8bcd>30% \u540c\u7c7b\u54c1\u8bcd>20% \uff0c\u6307\u6570\u8d8a\u9ad8\u54c1\u724c\u58f0\u91cf\u8d8a\u5927\uff0c\u8d8a\u80fd\u5728\u884c\u4e1a\u4e2d\u53d6\u5f97\u63a8\u5e7f\u9886\u5148\u5730\u4f4d\u3002<\/p>\n
\u4e09\u3001\u8bc4\u4f30\u6295\u653e\u6548\u679c\uff1a\u300c\u54c1\u724c\u5185\u90e8\u4f18\u79c0\u7b14\u8bb0\u57f9\u517b\u300d+\u300c\u884c\u4e1a\u76ee\u6807\u5bf9\u6bd4\u8c03\u6574\u6574\u4f53\u589e\u91cf\u300d<\/b><\/h3>\n
\uff081\uff09\u4fe1\u606f\u6d41\u5e7f\u544a<\/p>\n
\n
\u56de\u641c\u7387\uff1a\u7b14\u8bb0\u662f\u5426\u80fd\u591f\u5f71\u54cd\u6d88\u8d39\u51b3\u7b56\u53ca\u53d7\u76ee\u6807\u7528\u6237\u5173\u6ce8\u5ea6<\/li>\n
\u54c1\u724c\u8bcd\u641c\u7d22\u8d8b\u52bf\uff1a\u6295\u653e\u540espu\/\u54c1\u724c\u5173\u6ce8\u5ea6<\/li>\n
\u5e7f\u544a\u57fa\u7840\u6307\u6807\uff1acpc\u3001 ctr<\/a><\/span>\u3001cpe<\/li>\n
\u5185\u5bb9\u6e17\u900f\u7387\uff1a\u8be5\u6295\u653e\u5185\u5bb9\u7c7b\u578b\u53d7\u4f17\u63a5\u53d7\u7a0b\u5ea6<\/li>\n<\/ol>\n
\uff082\uff09\u641c\u7d22\u5e7f\u544a<\/p>\n
\n
\u641c\u7d22\u8d8b\u52bf\u53d8\u5316\uff1a\u6295\u653e\u540e\u54c1\u724c\/spu\u5173\u6ce8\u5ea6<\/li>\n
\u641c\u7d22SOV\uff1a\u901a\u8fc7 \u54c1\u724c\u6295\u653e<\/a><\/span>\uff0c\u54c1\u724c\/spu\u5728\u5c0f\u7ea2\u4e66\u7684\u79cd\u8349\u6548\u679c\u5ba2\u89c2\u8bc4\u4f30<\/li>\n
\u4e0b\u6e38\u8bcd\u6392\u540d\uff1a\u884d\u751f\u53e3\u7891\u53d8\u5316\u53ca\u5173\u8054\u8bcd\u53d8\u5316<\/li>\n<\/ol>\n
\uff083\uff09\u6295\u653e\u5927\u76d8\u6570\u636e\u53c2\u8003<\/p>\n
\n
\u4fe1\u606f\u6d41\uff1a\u542b\u54c1\u7c7b\u6587\u672c\u7b14\u8bb0\u6295\u653e\u4fe1\u606f\u6d41\u5e7f\u544a\u5747\u503c<\/li>\n
\u641c\u7d22\uff1a\u7ec6\u5206\u8d5b\u9053\u884c\u4e1a\u8bcd\u5305\u6295\u653e\u5173\u952e\u8bcd\u5e7f\u544a\u5747\u503c<\/li>\n
\u4fe1\u606f\u6d41\uff1aCPE\uff1a11-12 \u3001CPC\uff1a0.3-0.5 \u3001CTR\uff1a0.5%-0.7% \u3001\u56de\u641c\u7387\uff1a0.5%<\/li>\n
\u641c \u7d22\uff1aCPC\uff1a1\uff5e2 \u3001CTR\uff1a3%-5%<\/li>\n<\/ol>\n
\u901a\u8fc7\u4ee5\u4e0a\u51e0\u70b9\u8ba9\u54c1\u724c\u5728\u5e73\u53f0\u5f62\u6210\u5f71\u54cd\u529b\uff0c\u540e\u7eed\u518d\u8fdb\u884c\u56fa\u5b9a\u6295\u653e\u6765\u7ef4\u6301\u8fd9\u4e00\u5f71\u54cd\u529b\uff0c\u4fdd\u6301\u4f4f\u9500\u552e\u3002\uff08\u5f71\u54cd\u529b\u4e3b\u8981\u901a\u8fc7\u68c0\u6d4b\u4ea7\u54c1\u5728\u6dd8\u7cfb\u7684\u641c\u7d22\u6307\u6570\u6765\u5224\u65ad\uff09<\/p>\n
\u7ad9\u5185\u8f6c\u5316\uff1a\u7ad9\u5185\u5546\u57ceROI\u6570\u636e\u589e\u957f\uff0c\u8d26\u53f7\u66dd\u5149\u70b9\u51fb\u4e92\u52a8\u57fa\u7840\u6570\u636e\u589e\u957f\uff0c\u54c1\u724c\u58f0\u91cf\u589e\u957f\uff0c\u53ef\u4ee5\u901a\u8fc7\u591a\u7528\u6237\u641c\u7d22\u201c\u4ea7\u54c1\u5173\u952e\u8bcd\u201d\u201c\u76f8\u5173\u5173\u952e\u8bcd\u201d\u201c\u4e3b\u8981\u5173\u952e\u8bcd\u201d\u201c\u957f\u5c3e\u5173\u952e\u8bcd\u201d\u6765\u770b\u672c\u6b21\u6295\u653e\u7684\u5173\u952e\u8bcd\u6392\u540d\u524d\u51e0\u9875\u7684\u5360\u6bd4\u6765\u5224\u65ad\u5173\u952e\u8bcd\u5e03\u5c40\u662f\u5426\u6709\u6548\u3002<\/p>\n
\u7ad9\u5916\u8f6c\u5316\uff1a\u4e3b\u8981\u5173\u6ce8\u5c0f\u7ea2\u4e66\u641c\u7d22\u6d41\u91cf\u548c\u6dd8\u7cfb\u6d41\u91cf\u7684\u53d8\u5316\uff0c\u641c\u7d22\u6d41\u91cf\u662f\u6295\u653e\u540e\uff0c\u7528\u6237\u5bf9\u54c1\u724c\u8fdb\u884c\u4e86\u4e8c\u6b21\u641c\u7d22\uff0c\u662f\u4f1a\u6309\u6295\u653e\u5468\u671f\u6765\u7edf\u8ba1\u3002\u6dd8\u7cfb\u6d41\u91cf\u662f\u6307\u5728\u5c0f\u7ea2\u4e66\u79cd\u8349\u4e4b\u540e\uff0c\u7528\u6237\u53d1\u751f\u5728\u6dd8\u7cfb\u7684\u4e00\u7cfb\u5217\u52a8\u4f5c\u4ea7\u751f\u7684\u6d41\u91cf\u3002\u901a\u8fc7\u540e\u7aefROI\u6570\u636e\uff0c\u8861\u91cf\u9636\u6bb5\u6295\u653e\u6548\u679c\u3002<\/p>\n
\u9664\u4e0a\u8ff0\u63d0\u5230\u7684\u6307\u6807\u5916\uff0c\u54c1\u724c\u8fd8\u5e94\u8be5\u8003\u8651\u5176\u4ed6\u56e0\u7d20\uff0c\u5982\u54c1\u724c\u5173\u6ce8\u5ea6\u3001\u7528\u6237\u8bc4\u4ef7\u3001\u884c\u4e1a\u8d8b\u52bf\u7b49\uff0c\u4ee5\u7efc\u5408\u8bc4\u4f30\u8425\u9500\u6548\u679c\u3002<\/p>\n
\u5982\u6709\u6536\u83b7\uff0c\u6b22\u8fce\u70b9\u8d5e\u54e6\u3002<\/p><\/blockquote>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
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