![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/05\/171473918483c137a659f08f89.jpg\")
<\/p>\n
\u4eba\u7684\u51b3\u7b56\u662f\u4e00\u4e2a\u590d\u6742\u7cbe\u5de7\u7684\u8fc7\u7a0b\uff0c\u611f\u6027\u548c\u7406\u6027\u5728\u5176\u4e2d\u76f8\u4e92\u4f5c\u7528\u3001\u5f7c\u6b64\u62c9\u626f\u3002\u5fc3\u7406\u5b66\u5bb6\u4e54\u7eb3\u68ee\u00b7\u6d77\u7279\uff08Jonathan Haidt\uff09\u5728\u5176\u8457\u4f5c\u300a\u6b63\u4e49\u4e4b\u5fc3\uff1a\u4e3a\u4ec0\u4e48\u4eba\u4eec\u4f1a\u5206\u6210\u597d\u4eba\u4e0e\u574f\u86cb\u300b\u4e2d\u5bf9\u6b64\u6709\u4e00\u4e2a\u201c\u9a91\u624b\u4e0e\u5927\u8c61\u201d\u7684\u5f62\u8c61\u7684\u6bd4\u55bb\u3002<\/p>\n<\/section>\n
![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/05\/1714739185d49dda104990d52d.jpg\")
<\/p>\n
- \n
- \n
Attention\uff08\u6ce8\u610f\uff09\uff1a\u8fd9\u662f\u6d88\u8d39\u8005\u9996\u6b21\u63a5\u89e6\u5230\u4ea7\u54c1\u6216\u5e7f\u544a\u7684\u9636\u6bb5\uff0c\u4e3b\u8981\u76ee\u6807\u662f\u901a\u8fc7\u521b\u610f\u3001\u72ec\u7279\u6027\u6216\u60c5\u611f\u5171\u9e23\u6765\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u7684\u6ce8\u610f\u529b\u3002\u4f8b\u5982\uff0c\u4e00\u4e2a\u5f15\u4eba\u6ce8\u76ee\u7684\u6237\u5916\u5e7f\u544a\u724c\uff0c\u4f7f\u7528\u9c9c\u660e\u7684\u989c\u8272\u3001\u6709\u8da3\u7684\u89c6\u89c9\u5143\u7d20\u6216\u5f15\u4eba\u5165\u80dc\u7684\u53e3\u53f7\u6765\u5438\u5f15\u8def\u4eba\u7684\u76ee\u5149\u3002<\/section>\n<\/li>\n - \n
Interest\uff08\u5174\u8da3\uff09\uff1a\u4e00\u65e6\u5438\u5f15\u4e86\u6d88\u8d39\u8005\u7684\u6ce8\u610f\uff0c\u4e0b\u4e00\u6b65\u662f\u6fc0\u53d1\u4ed6\u4eec\u7684\u5174\u8da3\uff0c\u4f7f\u4ed6\u4eec\u613f\u610f\u8fdb\u4e00\u6b65\u4e86\u89e3\u4ea7\u54c1\u3002\u8fd9\u901a\u5e38\u901a\u8fc7\u5c55\u793a\u4ea7\u54c1\u7684\u72ec\u7279\u5356\u70b9\u6216\u89e3\u51b3\u6d88\u8d39\u8005\u75db\u70b9\u7684\u4fe1\u606f\u6765\u5b9e\u73b0\u3002\u4f8b\u5982\uff0c\u5728\u6570\u5b57\u8425\u9500\u4e2d\uff0c\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u53d1\u5e03\u4e0e\u76ee\u6807\u7fa4\u4f53\u5174\u8da3\u9ad8\u5ea6\u76f8\u5173\u7684\u6709\u4ef7\u503c\u5185\u5bb9\uff0c\u5982\u6559\u80b2\u6027\u6587\u7ae0\u3001\u8da3\u5473\u6d4b\u8bd5\u6216\u4e92\u52a8\u95ee\u7b54\uff0c\u53ef\u4ee5\u6709\u6548\u5f15\u53d1\u7528\u6237\u7684\u5174\u8da3\u3002\u00a0<\/section>\n<\/li>\n - \n
Desire\uff08\u6b32\u671b\uff09\uff1a\u5728\u5174\u8da3\u7684\u57fa\u7840\u4e0a\uff0c\u8425\u9500\u8005\u9700\u8981\u901a\u8fc7\u60c5\u611f\u8425\u9500\u6216\u5c55\u793a\u4ea7\u54c1\u7684\u4f7f\u7528\u573a\u666f\uff0c\u8ba9\u6d88\u8d39\u8005\u4ea7\u751f\u60f3\u8981\u62e5\u6709\u6216\u4f53\u9a8c\u8be5\u4ea7\u54c1\u7684\u5f3a\u70c8\u613f\u671b\u3002\u4f8b\u5982\uff0c\u901a\u8fc7\u6545\u4e8b\u5316\u5e7f\u544a\u5c55\u793a\u4ea7\u54c1\u5982\u4f55\u6539\u5584\u7528\u6237\u751f\u6d3b\uff0c\u6216\u5229\u7528KOL\uff08\u610f\u89c1\u9886\u8896\uff09\u5206\u4eab\u4f7f\u7528\u4f53\u9a8c\uff0c\u6fc0\u53d1\u7528\u6237\u7684\u8d2d\u4e70\u6b32\u671b\u3002<\/section>\n<\/li>\n - \n
Memory\uff08\u8bb0\u5fc6\uff09\uff1a\u4e3a\u4e86\u4fc3\u4f7f\u6d88\u8d39\u8005\u5728\u672a\u6765\u91c7\u53d6\u884c\u52a8\uff0c\u54c1\u724c\u4fe1\u606f\u5fc5\u987b\u5728\u6d88\u8d39\u8005\u5fc3\u4e2d\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002\u91cd\u590d\u66dd\u5149\u3001\u54c1\u724c\u6545\u4e8b\u548c\u5f3a\u70c8\u7684\u89c6\u89c9\u8bc6\u522b\u7cfb\u7edf\uff08\u5982\u6807\u5fd7\u6027\u7684logo\u6216\u989c\u8272\uff09\u6709\u52a9\u4e8e\u52a0\u5f3a\u8bb0\u5fc6\u3002\u5728\u6570\u5b57\u8425\u9500\u4e2d\uff0c\u901a\u8fc7\u518d\u8425\u9500\u5e7f\u544a\uff08Retargeting\uff09\u53cd\u590d\u5411\u5df2\u7ecf\u8868\u73b0\u51fa\u5174\u8da3\u7684\u7528\u6237\u5c55\u793a\u4ea7\u54c1\uff0c\u53ef\u4ee5\u52a0\u6df1\u5370\u8c61\u3002<\/section>\n<\/li>\n - \n
Action\uff08\u884c\u52a8\uff09\uff1a\u6700\u540e\u4e00\u4e2a\u9636\u6bb5\u662f\u4fc3\u4f7f\u6d88\u8d39\u8005\u91c7\u53d6\u8d2d\u4e70\u884c\u52a8\u3002\u8fd9\u9700\u8981\u964d\u4f4e\u8d2d\u4e70\u95e8\u69db\uff0c\u5982\u7b80\u5316\u8d2d\u7269\u6d41\u7a0b\u3001\u63d0\u4f9b\u4f18\u60e0\u5238\u6216\u9650\u65f6\u6298\u6263\u7b49\u6fc0\u52b1\u63aa\u65bd\u3002\u5728\u4e8b\u4ef6\u8425\u9500\u4e2d\uff0c\u73b0\u573a\u8bbe\u7f6e\u4e92\u52a8\u4f53\u9a8c\u533a\uff0c\u5982\u8bd5\u7528\u533a\u3001\u62cd\u7167\u6253\u5361\u70b9\uff0c\u5e76\u7ed3\u5408\u73b0\u573a\u4f18\u60e0\u4fc3\u6210\u4ea4\uff0c\u5c31\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u5e94\u7528\u5b9e\u4f8b\u3002<\/section>\n<\/li>\n<\/ul>\n \u572820\u4e16\u7eaa\uff0c\u968f\u7740\u5e02\u573a\u8425\u9500\u7406\u8bba\u548c\u5b9e\u8df5\u7684\u4e0d\u65ad\u6210\u719f\uff0cAIDMA\u6a21\u578b\u88ab\u5e7f\u6cdb\u5e94\u7528\u4e8e\u5e7f\u544a\u8bbe\u8ba1\u3001\u9500\u552e\u7b56\u7565\u548c\u54c1\u724c\u5efa\u8bbe\u4e2d\u3002\u4f17\u591a\u4f01\u4e1a\u548c\u5e7f\u544a\u5546\u5229\u7528\u8fd9\u4e00\u6a21\u578b\u6765\u8bbe\u8ba1\u5f15\u4eba\u6ce8\u76ee\u7684\u5e7f\u544a\u3001\u6fc0\u53d1\u6d88\u8d39\u8005\u5174\u8da3\u3001\u57f9\u80b2\u8d2d\u4e70\u6b32\u671b\u3001\u52a0\u5f3a\u54c1\u724c\u8bb0\u5fc6\uff0c\u6700\u7ec8\u4fc3\u6210\u8d2d\u4e70\u884c\u52a8\uff0c\u540c\u65f6\u6210\u4e3a\u4e86\u5404\u6559\u5b66\u7ed3\u6784\u7684\u5e02\u573a\u8425\u9500\u8bfe\u7a0b\u5fc5\u542b\u7684\u57fa\u7840\u5185\u5bb9\u3002<\/section>\n <\/section>\n 02\u00a0<\/strong>\u8425\u9500\u5de5\u4f5c\u4e2d\u5982\u4f55\u5e94\u7528AIDMA\u6a21\u578b\uff1f<\/strong><\/section>\n AIDMA\u6a21\u578b\u63ed\u793a\u4e86\u6d88\u8d39\u8005\u4ece\u521d\u6b21\u63a5\u89e6\u4ea7\u54c1\u4fe1\u606f\u5230\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u7684\u5fc3\u7406\u6f14\u53d8\u8def\u5f84\u3002\u6bcf\u4e2a\u9636\u6bb5\u90fd\u662f\u6d88\u8d39\u8005\u51b3\u7b56\u8fc7\u7a0b\u4e2d\u7684\u91cd\u8981\u8282\u70b9\uff0c\u8425\u9500\u7b56\u7565\u9700\u9488\u5bf9\u6027\u5e03\u5c40\uff0c\u73af\u73af\u76f8\u6263\uff0c\u4ee5\u6700\u5927\u5316\u8425\u9500\u6548\u679c\u3002<\/section>\n <\/section>\n \u4e0b\u9762\u4ee5\u4e00\u6b3e\u865a\u62df\u7684\u5496\u5561\u5373\u996e\u54c1\u724c\u4e3a\u4f8b\uff0c\u5bf9AIDMA\u6a21\u578b\u5728\u8425\u9500\u5de5\u4f5c\u4e2d\u7684\u5e94\u7528\u8fdb\u884c\u8bf4\u660e\u3002<\/section>\n - \n
- \n
\u8425\u9500\u80cc\u666f\uff1a<\/strong><\/section>\n<\/li>\n<\/ul>\n \u5728\u5feb\u8282\u594f\u7684\u73b0\u4ee3\u751f\u6d3b\u4e2d\uff0c\u6d88\u8d39\u8005\u5bf9\u4fbf\u6377\u4e0e\u54c1\u8d28\u7684\u53cc\u91cd\u8ffd\u6c42\u65e5\u76ca\u663e\u8457\u3002\u67d0\u56fd\u9645\u5496\u5561\u54c1\u724c\u6d1e\u6089\u8fd9\u4e00\u8d8b\u52bf\uff0c\u51b3\u5b9a\u5c06\u54c1\u724c\u7684\u4e13\u4e1a\u5496\u5561\u6280\u827a\u4e0e\u5373\u65f6\u996e\u7528\u7684\u4fbf\u6377\u6027\u5b8c\u7f8e\u878d\u5408\uff0c\u63a8\u51fa\u5373\u996e\u5496\u5561\u7cfb\u5217\uff0c\u65e8\u5728\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u968f\u65f6\u968f\u5730\u7684\u9ad8\u54c1\u8d28\u5496\u5561\u4eab\u53d7\u3002<\/section>\n \u5728\u8425\u9500\u7b56\u7565\u4e0a\uff0c\u54c1\u724c\u51b3\u5b9a\u4f9d\u6258AIDMA\u6a21\u578b\uff0c\u7cbe\u5fc3\u8bbe\u8ba1\u6bcf\u4e00\u6b65\u8425\u9500\u884c\u52a8\uff0c\u786e\u4fdd\u54c1\u724c\u4fe1\u606f\u6709\u6548\u89e6\u8fbe\u5e76\u6df1\u6df1\u690d\u6839\u4e8e\u6d88\u8d39\u8005\u5fc3\u4e2d\u3002<\/section>\n - \n
- \n
\u7b56\u7565\u548c\u6267\u884c\uff1a
\n<\/strong><\/section>\n<\/li>\n<\/ul>\n1.\u00a0Attention\uff08\u6ce8\u610f\u529b\uff09<\/strong><\/section>\n \u9996\u8981\u662f\u6293\u4f4f\u6d88\u8d39\u8005\u7684\u773c\u7403\uff0c\u4f7f\u5176\u5728\u4f17\u591a\u4fe1\u606f\u4e2d\u6ce8\u610f\u5230\u4f60\u7684\u54c1\u724c\u6216\u4ea7\u54c1\u3002<\/section>\n \u8be5\u54c1\u724c\u5728\u9ad8\u6d41\u91cf\u7684\u516c\u5171\u4ea4\u901a\u7ad9\u70b9\u548c\u5546\u4e1a\u8857\u533a\u90e8\u7f72\u521b\u610f\u6237\u5916\u5e7f\u544a\uff0c\u5229\u7528\u72ec\u7279\u7684\u827a\u672f\u88c5\u7f6e\u548c\u5f15\u4eba\u5165\u80dc\u7684\u89c6\u89c9\u8bbe\u8ba1\uff0c\u5982\u6a21\u62df\u5496\u5561\u8c46\u751f\u957f\u7684\u4e92\u52a8\u5c55\u89c8\uff0c\u5438\u5f15\u8def\u4eba\u7684\u76ee\u5149\uff0c\u540c\u65f6\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u53d1\u8d77\u8bdd\u9898\u6311\u6218\uff0c\u901a\u8fc7\u521b\u610f\u5185\u5bb9\u8fc5\u901f\u6269\u5927\u54c1\u724c\u66dd\u5149\u5ea6\u3002<\/section>\n 2.\u00a0Interest\uff08\u5174\u8da3\uff09<\/strong><\/section>\n \u5728\u5f15\u8d77\u6ce8\u610f\u540e\uff0c\u9700\u901a\u8fc7\u5185\u5bb9\u8425\u9500\u6fc0\u53d1\u6d88\u8d39\u8005\u6df1\u5165\u4e86\u89e3\u7684\u5174\u8da3\u3002<\/section>\n \u8be5\u54c1\u724c\u8054\u624b\u77e5\u540d\u5496\u5561\u5e08\u548c\u751f\u6d3b\u65b9\u5f0f\u535a\u4e3b\uff0c\u901a\u8fc7\u76f4\u64ad\u548c\u77ed\u89c6\u9891\u5f62\u5f0f\uff0c\u5206\u4eab\u5373\u996e\u5496\u5561\u7684\u5236\u4f5c\u5de5\u827a\u3001\u80cc\u540e\u7684\u6545\u4e8b\u4ee5\u53ca\u591a\u79cd\u996e\u7528\u642d\u914d\u5efa\u8bae\uff0c\u6fc0\u53d1\u89c2\u4f17\u7684\u597d\u5947\u5fc3\u548c\u63a2\u7d22\u6b32\uff0c\u4ece\u800c\u8f6c\u5316\u4e3a\u5bf9\u54c1\u724c\u53ca\u5176\u4ea7\u54c1\u7684\u5174\u8da3\u3002<\/section>\n 3.\u00a0Desire\uff08\u6b32\u671b\uff09<\/strong><\/section>\n \u57f9\u517b\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6e34\u671b\uff0c\u4f7f\u4e4b\u4ece\u201c\u611f\u5174\u8da3\u201d\u8f6c\u53d8\u4e3a\u201c\u60f3\u8981\u62e5\u6709\u201d\u3002<\/section>\n \u8be5\u54c1\u724c\u63a8\u51fa\u5b63\u8282\u9650\u5b9a\u5305\u88c5\u548c\u53e3\u5473\uff0c\u5982\u6625\u5b63\u6a31\u82b1\u7cfb\u5217\uff0c\u7ed3\u5408\u7ebf\u4e0a\u9650\u65f6\u62a2\u8d2d\u548c\u7ebf\u4e0b\u4f53\u9a8c\u5e97\u7684\u72ec\u5bb6\u53d1\u552e\uff0c\u8425\u9020\u4ea7\u54c1\u7a00\u7f3a\u611f\uff0c\u540c\u65f6\u901a\u8fc7\u79ef\u5206\u5151\u6362\u3001\u4f1a\u5458\u4e13\u5c5e\u4f18\u60e0\u7b49\u65b9\u5f0f\uff0c\u6fc0\u53d1\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u6b32\u671b\u548c\u6536\u85cf\u70ed\u60c5\u3002<\/section>\n 4.\u00a0Memory\uff08\u8bb0\u5fc6\uff09<\/strong><\/section>\n \u5728\u6d88\u8d39\u8005\u5fc3\u4e2d\u7559\u4e0b\u6df1\u523b\u5370\u8c61\uff0c\u786e\u4fdd\u54c1\u724c\u5728\u5173\u952e\u65f6\u523b\u88ab\u60f3\u8d77\u3002<\/section>\n \u8be5\u54c1\u724c\u5728\u4e3b\u8981\u57ce\u5e02\u5f00\u8bbe\u54c1\u724c\u4f53\u9a8c\u5feb\u95ea\u5e97\uff0c\u8bbe\u8ba1\u6210\u7ecf\u5178\u7684\u5496\u5561\u9986\u98ce\u683c\uff0c\u8ba9\u6d88\u8d39\u8005\u5728\u4f53\u9a8c\u5373\u996e\u5496\u5561\u7684\u540c\u65f6\uff0c\u4e5f\u80fd\u611f\u53d7\u5230\u54c1\u724c\u72ec\u6709\u7684\u5496\u5561\u6587\u5316\u548c\u6c1b\u56f4\uff0c\u901a\u8fc7\u54c1\u724c\u6807\u5fd7\u6027\u7684\u89c6\u89c9\u5143\u7d20\u548c\u53e3\u53f7\uff0c\u5f3a\u5316\u54c1\u724c\u8bb0\u5fc6\u70b9\u3002<\/section>\n 5.\u00a0Action\uff08\u884c\u52a8\uff09<\/strong><\/section>\n \u7b80\u5316\u8d2d\u4e70\u6d41\u7a0b\uff0c\u63d0\u4f9b\u8db3\u591f\u7684\u52a8\u529b\u4fc3\u4f7f\u6d88\u8d39\u8005\u5b8c\u6210\u8d2d\u4e70\u3002<\/section>\n \u8be5\u54c1\u724c\u901a\u8fc7\u4f18\u5316\u7ebf\u4e0a\u8d2d\u7269\u5e73\u53f0\uff0c\u63d0\u4f9b\u4e00\u952e\u8d2d\u4e70\u3001\u5feb\u901f\u914d\u9001\u670d\u52a1\uff0c\u7ed3\u5408\u5730\u7406\u4f4d\u7f6e\u670d\u52a1\u63a8\u9001\u9644\u8fd1\u7684\u8d2d\u4e70\u70b9\u4fe1\u606f\uff0c\u7b80\u5316\u8d2d\u4e70\u6d41\u7a0b\u3002\u540c\u65f6\uff0c\u901a\u8fc7\u667a\u80fd\u5316\u7684\u63a8\u8350\u7b97\u6cd5\uff0c\u6839\u636e\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u8bb0\u5f55\u548c\u504f\u597d\u63d0\u4f9b\u4e2a\u6027\u5316\u4ea7\u54c1\u63a8\u8350\uff0c\u4fc3\u8fdb\u590d\u8d2d\uff0c\u786e\u4fdd\u4ece\u5fc3\u52a8\u5230\u884c\u52a8\u7684\u65e0\u7f1d\u8f6c\u6362\u3002\u00a0<\/section>\n \u901a\u8fc7\u5bf9AIDMA\u6a21\u578b\u7684\u7cfb\u7edf\u6027\u5e94\u7528\uff0c\u8be5\u54c1\u724c\u6709\u671b\u5728\u6d88\u8d39\u8005\u5fc3\u4e2d\u6784\u5efa\u4e86\u4e00\u6761\u4ece\u8ba4\u77e5\u5230\u5fe0\u8bda\u7684\u6865\u6881\uff0c\u6bcf\u4e00\u73af\u8282\u7684\u7cbe\u5fc3\u8bbe\u8ba1\uff0c\u4e0d\u4ec5\u52a0\u6df1\u4e86\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u7684\u8ba4\u77e5\u4e0e\u60c5\u611f\u8054\u7cfb\uff0c\u4e5f\u6709\u529b\u5730\u63a8\u52a8\u4ea7\u54c1\u9500\u91cf\u4e0e\u5e02\u573a\u4efd\u989d\u7684\u63d0\u5347\u3002<\/section>\n <\/section>\n \u00a003\u00a0<\/strong>AIDMA\u6a21\u578b\u4e5f\u987b\u4e0e\u65f6\u4ff1\u8fdb<\/strong><\/section>\n \u6211\u4eec\u770b\u5230\uff0cAIDMA\u6a21\u578b\u80fd\u591f\u5e2e\u52a9\u8425\u9500\u8005\u7cfb\u7edf\u5730\u89c4\u5212\u548c\u5b9e\u65bd\u7b56\u7565\uff0c\u4ee5\u5f15\u5bfc\u6d88\u8d39\u8005\u5b8c\u6210\u4ece\u8ba4\u77e5\u5230\u8d2d\u4e70\u7684\u6574\u4e2a\u8fc7\u7a0b\uff0c\u5c24\u5176\u9002\u7528\u4e8e\u4f20\u7edf\u8425\u9500\u73af\u5883\u3002<\/section>\n \u8fdb\u516521\u4e16\u7eaa\uff0c\u7279\u522b\u662f\u968f\u7740\u4e92\u8054\u7f51\u6280\u672f\u7684\u666e\u53ca\u548c\u793e\u4ea4\u5a92\u4f53\u7684\u5174\u8d77\uff0c\u6d88\u8d39\u8005\u884c\u4e3a\u6a21\u5f0f\u53d1\u751f\u4e86\u663e\u8457\u53d8\u5316\uff0c\u4f46AIDMA\u6a21\u578b\u7684\u57fa\u672c\u539f\u7406\u4ecd\u7136\u4e3a\u73b0\u4ee3\u8425\u9500\u7b56\u7565\u63d0\u4f9b\u4e86\u91cd\u8981\u7684\u57fa\u7840\u6846\u67b6\uff0c\u5e76\u88ab\u8d4b\u4e88\u4e86\u65b0\u7684\u751f\u547d\uff0c\u884d\u751f\u51fa\u4e86AISAS\uff08Attention-Interest-Search-Action-Share\uff09\u3001SICAS\uff08Sense-Interest-Connect-Act-Share\uff09\u7b49\u76f8\u5173\u7684\u65b0\u7684\u6d88\u8d39\u8005\u884c\u4e3a\u6a21\u578b\uff0c\u4ece\u800c\u66f4\u597d\u5730\u53cd\u6620\u6570\u5b57\u5316\u65f6\u4ee3\u7684\u7279\u70b9\u3002<\/section>\n \u6b64\u5916\uff0cAIDMA\u6a21\u578b\u4e0e\u5176\u4ed6\u7406\u8bba\u6a21\u578b\uff08\u5982TRA\u3001TPB\u3001Jobs-to-be-Done\u7b49\uff09\u7684\u6574\u5408\u6210\u4e3a\u8d8b\u52bf\uff0c\u8425\u9500\u8005\u5c1d\u8bd5\u7efc\u5408\u8fd0\u7528\u591a\u79cd\u7406\u8bba\u6765\u66f4\u5168\u9762\u5730\u7406\u89e3\u590d\u6742\u591a\u53d8\u7684\u6d88\u8d39\u8005\u51b3\u7b56\u8fc7\u7a0b\u3002\u540c\u65f6\uff0c\u968f\u7740\u5927\u6570\u636e\u3001\u4eba\u5de5\u667a\u80fd\u7b49\u6280\u672f\u7684\u5e94\u7528\uff0c\u5bf9AIDMA\u6a21\u578b\u7684\u5b9e\u8bc1\u7814\u7a76\u66f4\u52a0\u7cbe\u7ec6\u5316\uff0c\u80fd\u591f\u66f4\u51c6\u786e\u5730\u8ffd\u8e2a\u548c\u5206\u6790\u6d88\u8d39\u8005\u5728\u5404\u9636\u6bb5\u7684\u884c\u4e3a\u548c\u5fc3\u7406\u53d8\u5316\u3002<\/section>\n \u5728\u6570\u5b57\u5316\u65f6\u4ee3\uff0cAIDMA\u6a21\u578b\u9700\u8981\u7ed3\u5408\u65b0\u6280\u672f\u3001\u65b0\u5e73\u53f0\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u53d8\u5316\u8fdb\u884c\u8c03\u6574\u548c\u8865\u5145\uff0c\u8425\u9500\u4eba\u5458\u4e5f\u5e94\u5f53\u7ed3\u5408\u5b9e\u9645\u60c5\u51b5\uff0c\u5236\u5b9a\u51fa\u66f4\u7b26\u5408\u73b0\u4ee3\u6d88\u8d39\u8005\u4e60\u60ef\u7684\u8425\u9500\u7b56\u7565\u3002<\/section>\n <\/section>\n \u00a0<\/section>\n<\/section>\n<\/section>\n \n \n \n \n \n \n THE END.<\/strong><\/p>\n \u5fc3\u6709\u621a\u621a\u7109\uff0c\u611f\u8c22\u8f6c\u53d1\u3001\u70b9\u8d5e\u548c\u5728\u770b\uff5e<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \u4f5c\u8005\uff1a\u9648\u58d5\u00a0\u5e02\u573a\u8425\u9500\u4e13\u5bb6\uff0c\u5bf9toC\/toB\u9886\u57df\u7686\u6709\u6210\u529f\u7ecf\u9a8c\uff0c\u4e8e\u300a\u56fd\u9645\u516c\u5173\u300b\u6742\u5fd7\u3001\u5e02\u573a\u90e8\u7f51\u3001\u5e7f\u544a\u95e8\u3001\u6570\u82f1\u7f51\u3001\u9996\u5e2d\u8425\u9500\u5b98\u7b49\u884c\u4e1a\u5a92\u4f53\u5f00\u6709\u4e13\u680f<\/em><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n \n \n \n \n \n \u5fae\u4fe1\u516c\u4f17\u53f7\uff1a\u54c1\u724c\u5e02\u573a\u76f8\u5bf9\u8bba\uff0c\u6b22\u8fce\u5173\u6ce8\u4ea4\u6d41\u3002<\/em><\/p>\n ![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/05\/171473918593032a8d011e9f89.jpg\")
<\/p>\n\u6b22\u8fce\u5173\u6ce8\u4ea4\u6d41<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
\u5386\u53f2\u7cbe\u5f69\u6587\u7ae0\uff1a<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n \n \n \n \n \n \n \n \u300a\u804a\u804a\u6d88\u8d39\u8005\u65c5\u7a0bConsumer Journey\u300b<\/a><\/p>\n \u300a\u6ce2\u7279\u4e94\u529b\u6a21\u578b\u5728\u5e02\u573a\u8425\u9500\u5de5\u4f5c\u4e2d\u7684\u8fd0\u7528\u300b<\/a><\/p>\n
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