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Conference\u7684\u65f6\u5019\uff0c\u73b0\u573a\u6765\u4e862000\u591a\u4eba\uff0c80%\u4ee5\u4e0a\u90fd\u662f\u7532\u65b9\u7684\u4eba\uff0c\u800c\u4e14\u7edd\u5927\u90e8\u5206\u6709MarTech\u76f8\u5173\u7684\u5934\u8854\uff0c\u8fd9\u5c31\u662f\u4e00\u79cd\u6210\u719f\u671f\u7684\u7279\u5f81\u3002<\/p>\n<p>\u53e6\u5916\u4e00\u65b9\u9762\uff0c\u5f53\u8ddf\u8fd9\u4e9b\u4f01\u4e1a\u4ea4\u6d41\u7684\u65f6\u5019\uff0c\u4f60\u4f1a\u53d1\u73b0\u5728\u4ed6\u4eec\u8ba4\u4e3a\u6240\u8c13\u7684Marketing Automation Platform\uff08MAP\uff09\uff0c\u548cCRM\u4e00\u6837\u662f\u6807\u914d\uff0c\u4e00\u5b9a\u8981\u4e0a\u3002\u53ea\u4e0d\u8fc7\u9700\u8981\u670d\u52a1\u5546\u5e2e\u52a9\u8fdb\u884c\u65b9\u6848\u7ec4\u5408\u800c\u5df2\u3002\u5728\u6211\u770b\u6765\uff0c\u8fd9\u4e5f\u662f\u4e00\u79cd\u5e02\u573a\u8fdb\u5165\u6210\u719f\u671f\u7684\u7279\u5f81\u3002<\/p>\n<p><strong>\u8bb0\u8005\uff1a\u60a8\u521a\u624d\u63d0\u5230Chief Marketing 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class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%95%b0%e6%8d%ae%e9%a9%b1%e5%8a%a8%e5%a2%9e%e9%95%bf\" title=\"\u6570\u636e\u9a71\u52a8\u589e\u957f\" target=\"_blank\">\u6570\u636e\u9a71\u52a8\u589e\u957f<\/a><\/span>\u662f\u4e00\u4e2a\u590d\u6742\u7684\u4f53\u7cfb\uff0c\u6240\u6709\u7684\u5927\u578b\u4f01\u4e1a\uff0c\u672c\u8eab\u5c31\u662f\u4e00\u4e2a\u81ea\u6d3d\u7684\u751f\u6001\uff0c\u5728\u5916\u90e8\u5e02\u573a\u73af\u5883\u53d1\u751f\u53d8\u5316\u540e\uff0c\u4f01\u4e1a\u4e3a\u4e86\u9002\u5e94\u65b0\u7684\u73af\u5883\u6539\u9020\u81ea\u5df1\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u7684\u590d\u6742\u6027\uff0c\u672a\u5fc5\u5c31\u6bd4\u6253\u9020\u4e00\u4e2a\u65b0\u4f01\u4e1a\u6765\u7684\u7b80\u5355\u3002<\/p>\n<p><strong>\u8bb0\u8005\uff1a\u90a3\u4e48\u5c31\u54c1\u7c7b\u6765\u8bb2\uff0c\u60a8\u89c9\u5f97\u6709\u54ea\u4e9b\u54c1\u7c7b\uff0c\u5bf9\u4e8eMarTech\u6bd4\u8f83\u8ba4\u53ef\uff1f<\/strong><\/p>\n<p>\u9ad8\u9e4f\uff1aMarTech\u9002\u5408\u7684\u54c1\u7c7b\u5f88\u5e7f\u6cdb\uff0c\u4ece\u7535\u4fe1\u5230\u670d\u52a1\u884c\u4e1a\uff0c\u9152\u5e97\u91d1\u878d\u3001\u533b\u7597\u3001\u9ad8\u79d1\u6280B2B\u670d\u52a1\u7684\u4f01\u4e1a\uff0c\u5230B2C\u7684\u8010\u9500\u3001\u5feb\u9500\u54c1\u7c7b\uff0c\u751a\u81f3\u5a92\u4f53\u884c\u4e1a\u81ea\u8eab\u3002\u5728\u7f8e\u56fd\uff0c\u9664\u4e86\u5c11\u6570\u5ba2\u6237\u6570\u91cf\u975e\u5e38\u5c11\u7684\u76f4\u9500\u578b\u4f01\u4e1a\uff0c\u6bd4\u5982\u88c5\u5907\u5236\u9020\u4e1a\u3001\u539f\u6750\u6599\u884c\u4e1a\u2014\u2014\u5ba2\u6237\u96c6\u4e2d\u57285\u4e2a\u300110\u4e2a\u884c\u4e1a\u5927\u5ba2\u6237\u91cc\u2014\u2014\u9664\u53bb\u8fd9\u4e9b\u975e\u5e38\u6781\u7aef\u7684\u60c5\u51b5\uff0c\u7edd\u5927\u90e8\u5206\u7684\u884c\u4e1a\u90fd\u6709MarTech\u7684\u5e94\u7528\uff0c\u884c\u4e1a\u5206\u5e03\u975e\u5e38\u5e7f\u6cdb\u3002<\/p>\n<p>\u8425\u9500\u539f\u672c\u5c31\u662f\u666e\u904d\u7684\u9700\u6c42\uff0c\u53ea\u8981\u5ba2\u6237\u6570\u91cf\u3001\u6d88\u8d39\u6570\u91cf\u5230\u4e86\u4e00\u5b9a\u7a0b\u5ea6\uff0c\u5927\u89c4\u6a21\u9500\u552e\u6210\u4e3a\u8feb\u5207\u9700\u6c42\u7684\u65f6\u5019\uff0c\u5c31\u4f1a\u51fa\u73b0\u9700\u6c42\u3002<\/p>\n<p><strong>\u8bb0\u8005\uff1a\u60a8\u89c9\u5f97\u73b0\u9636\u6bb5MarTech\u5728\u56fd\u5185\u53d1\u5c55\u6700\u5927\u7684\u963b\u788d\u662f\u4ec0\u4e48\uff1f<\/strong><\/p>\n<p>\u9ad8\u9e4f\uff1a\u8ba4\u77e5\u3002\u6211\u4eec\u524d\u6bb5\u65f6\u95f4\u63a5\u89e6\u7684\u4e00\u5bb6\u5382\u5546\uff0c\u81ea\u5df1\u5728\u505a\u5404\u79cd\u5404\u6837\u5e73\u53f0\u6570\u636e\u7684\u6574\u5408\uff0c\u5df2\u7ecf\u505a\u4e86\u4e24\u4e09\u5e74\u4e86\uff0c\u4f46\u60c5\u51b5\u5e76\u4e0d\u5c3d\u5982\u4eba\u610f\u3002\u6240\u4ee5\u5f53\u4ed6\u4eec\u4e86\u89e3\u5230\uff0c\u539f\u6765\u6709\u8425\u9500\u4e91\u8fd9\u4e48\u4e00\u5957\u4f53\u7cfb\u7684\u65f6\u5019\uff0c\u5f88\u5174\u594b\uff0c\u5339\u914d\u975e\u5e38\u597d\u3002\u4f46\u662f\u7edd\u5927\u90e8\u5206\u7684\u4eba\uff0c\u867d\u7136\u6709\u75db\u70b9\u4e5f\u60f3\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u4f46\u662f\u4e8b\u5b9e\u4e0a\u53ef\u80fd\u6839\u672c\u4e0d\u77e5\u9053MarTech\u7684\u5b58\u5728\u3002<\/p>\n<p>\u6240\u4ee5\u8ba4\u77e5\u662f\u7b2c\u4e00\u4e2a\u95ee\u9898\u3002\u300c\u8ba4\u77e5\u300d\u8fd8\u4f53\u73b0\u5728\u8ba4\u77e5\u7684\u6df1\u5ea6\u4e0a\uff0cMarTech\u4e00\u5b9a\u9700\u8981\u4ec0\u4e48\u6837\u7684\u5185\u90e8\u4f53\u7cfb\u624d\u80fd\u914d\u5408\uff1b\u5982\u4f55\u624d\u80fd\u8de8\u8d8a\u6570\u636e\u548c\u589e\u957f\u4e4b\u95f4\u7684\u9e3f\u6c9f\uff0c\u57fa\u7840\u8bbe\u65bd\u5fc5\u987b\u5177\u5907\u4ec0\u4e48\u6837\u7684\u80fd\u529b\uff0c\u8fd9\u4e9b\u8ba4\u77e5\u76ee\u524d\u666e\u904d\u4e0d\u8db3\u3002<\/p>\n<p><strong>\u8bb0\u8005\uff1a\u5bf9\u4e8e\u54c1\u724c\u6216\u8005CMO\u6765\u8bf4\uff0c\u5982\u4f55\u627e\u5230\u9002\u5408\u81ea\u5df1\u54c1\u724c\u7684\u6280\u672f\u8425\u9500\u5de5\u5177\uff1f<\/strong><\/p>\n<p>\u9ad8\u9e4f\uff1a\u80fd\u591f\u4ece\u76ee\u6807\u5bfc\u5411\u4e0a\u53bb\u7406\u89e3\u6240\u9700\u8981\u7684\uff0c\u7a76\u7adf\u662f\u4ec0\u4e48\u6837\u7684\u4f53\u7cfb\u3002\u51b3\u7b56\u8005\u5f80\u5f80\u5728\u7126\u8651\u4e4b\u4e0b\uff0c\u4f1a\u505a\u4e00\u4e9b\u5c40\u90e8\u7684\u5de5\u4f5c\u3002\u6bd4\u5982\u8bf4\u6570\u636e\u91cd\u8981\uff0c\u6211\u6765\u6293\u6570\u636e\uff0c\u505a\u6570\u636e\u7684\u7ba1\u7406\uff0c\u505a\u6570\u636e\u7684\u53ef\u89c6\u5316\u3002\u505a\u5b8c\u5c31\u4f1a\u53d1\u73b0\uff0c\u82b1\u4e86\u8fd9\u4e48\u5927\u7684\u4ee3\u4ef7\u505a\u6570\u636e\u878d\u5408\uff0c\u800c\u4e14\u4f1a\u6311\u6218\u4f01\u4e1a\u5185\u90e8\u73b0\u6709\u7684\u7ec4\u7ec7\u7ed3\u6784\u548c\u5de5\u4f5c\u65b9\u5f0f\uff0c\u4f46\u8fd9\u4e9b\u4e1c\u897f\u5728\u5185\u90e8\u90fd\u6ca1\u6cd5\u4ea4\u4ee3\u3002\u4ec5\u4ec5\u662f\u6570\u636e\u5e76\u4e0d\u80fd\u5438\u5f15\u4eba\u3002\u5927\u5bb6\u90fd\u4f1a\u95ee\u4f60\uff0c\u6574\u5408\u4e86\u6570\u636e\u4e4b\u540e\uff0c\u7a76\u7adf\u80fd\u5e72\u4ec0\u4e48\u3002\u8fd9\u4e2a\u95ee\u9898\u4e00\u6446\u51fa\u6765\uff0c\u5f80\u5f80\u4f1a\u5bfc\u81f4\u7b2c\u4e00\u6b65\u90fd\u8fc8\u4e0d\u51fa\u53bb\u3002<\/p>\n<p>\u6240\u4ee5\u9996\u6218\u5fc5\u80dc\u7684\u524d\u63d0\uff0c\u662f\u76ee\u6807\u5bfc\u5411\uff0c\u53cd\u8fc7\u5934\u6765\u5012\u63a8\u9002\u5408\u4f60\u7684\u4ea7\u54c1\u548c\u5de5\u5177\u3002\u6bd4\u5982\u524d\u51e0\u5e74\uff0c\u5927\u5bb6\u4e00\u7a9d\u8702\u5168\u90fd\u53bb\u4e0a\u5782\u76f4\u7535\u5546\uff0c\u7279\u522b\u50cf\u8010\u9500\u54c1\u8fd9\u6837\u7684\u54c1\u7c7b\u3002\u4f46\u662f\u6d41\u91cf\u7684\u6765\u6e90\uff0c\u6d41\u91cf\u7684\u8fd0\u8425\uff0c\u53c8\u6210\u4e86\u95ee\u9898\uff0c\u5bfc\u81f4\u4e00\u5927\u6279\u5782\u76f4\u7535\u5546\u5012\u6389\u3002\u7c7b\u4f3c\u7684\uff0c\u5927\u91cf\u7684\u5feb\u6d88\u54c1\u505aDMP\uff0c\u505a\u6570\u636e\u7ba1\u7406\uff0c\u4f46\u88ab\u95ee\u5230\u4e0b\u4e00\u6b65\u5982\u4f55\u4f53\u73b0\u4ef7\u503c\uff0c\u90fd\u56de\u7b54\u4e0d\u4e0a\u6765\u3002<\/p>\n<p>\u589e\u957f\u4f53\u7cfb\u5f88\u590d\u6742\uff0c\u6211\u4eec\u9700\u8981\u7ad9\u5230\u6700\u9ad8\u5904\uff0c\u770b\u6e05\u695a\u5168\u8c8c\uff0c\u4f46\u53ef\u4ee5\u843d\u5230\u5730\u9762\u7684\u524d\u63d0\uff0c\u4e00\u5b9a\u662f\u5404\u79cd\u4ef7\u503c\u4f53\u73b0\u3002<\/p>\n<p><strong>\u8bb0\u8005\uff1a\u6709\u4e9b\u95ee\u9898\u4e0d\u4ec5\u4ec5\u662fCMO\u53ef\u4ee5\u89e3\u51b3\u7684\uff0c\u7275\u626f\u5230CEO\u6216\u8005\u6574\u4e2a\u516c\u53f8\u9ad8\u5c42\u3002<\/strong><\/p>\n<p>\u9ad8\u9e4f\uff1a\u8425\u9500\u539f\u672c\u5c31\u662f\u4e00\u4e2a\u4f01\u4e1a\u6218\u7565\u7ea7\u522b\u7684\u95ee\u9898\uff0cCMO\u548cCEO\u4e4b\u95f4\u7684\u6c9f\u901a\uff0c\u539f\u672c\u5c31\u662f\u4fc3\u9500\u3001\u6d3b\u52a8\u8fd9\u79cd\u5c42\u9762\u7684\u95ee\u9898\u3002\u800c\u9700\u8981\u7814\u7a76\u600e\u6837\u521b\u9020\u7528\u6237\u3001\u600e\u6837\u7ecf\u8425\u7528\u6237\u8fd9\u4e2a\u95ee\u9898\u3002\u8fd9\u624d\u662f\u539f\u672c\u5e02\u573a\u8425\u9500\u7684\u5b9a\u4e49\u3002<\/p>\n<p>\u4f5c\u4e3aCMO\u6765\u8bf4\uff0c\u6709\u4e00\u70b9\u548cCIO\u662f\u7c7b\u4f3c\uff0c\u90fd\u662f\u4f01\u4e1a\u5185\u90e8\u63a8\u52a8\u53d8\u5316\u7684\u63a8\u624b\uff0c\u6240\u8c13\u7684Change 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