![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/07\/v2_f01a7c49d8e742faa34871b373b4ff04@685787461_oswg76320oswg1080oswg970_img_000.jpg\")
<\/figure>\n\u4f1a\u5458\u89c4\u6a21\u89e6\u9876\uff0c\u817e\u8baf\u89c6\u9891<\/a><\/span>\u60f3\u9760\u5e7f\u544a\u81ea\u6551\u3002<\/p>\n
\u4f5c\u8005\/\u65e0\u5b57<\/p>\n
\u51fa\u54c1\/\u65b0\u6458\u5546\u4e1a\u8bc4\u8bba<\/p>\n
2024\u5e74\u4ee5\u6765\uff0c\u817e\u8baf\u89c6\u9891\u7206\u6b3e\u4e0d\u65ad\u3002<\/p>\n
![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/07\/v2_020d450b32314e15aa204690400d9378@685787461_oswg76615oswg584oswg1048_img_000.jpg\")
<\/figure>\n\u56fe\u6e90\uff1b\u817e\u8baf\u89c6\u9891<\/p>\n
\u7ee7\u5e74\u521d\u7684\u300a\u7e41\u82b1\u300b\u201c\u7834\u5708\u201d\u540e\uff0c\u65f6\u9694\u4e94\u5e74\u56de\u5f52\u7684\u300a\u5e86\u4f59\u5e742\u300b\u4e5f\u6210\u4e3a\u4e86\u201c\u5267\u738b\u201d\u3002\u4e91\u5408\u6570\u636e\u663e\u793a\uff0c5\u670816\u65e5\u9996\u64ad\u65e5\uff0c\u300a\u5e86\u4f59\u5e742\u300b\u6b63\u7247\u6709\u6548\u64ad\u653e\u5e02\u5360\u7387\u4e3a17.9%\uff0c\u767b\u9876\u65e5\u699c\u300227\u65e5\uff0c\u300a\u5e86\u4f59\u5e742\u300b\u5e02\u5360\u7387\u66f4\u662f\u8fc7\u534a\uff0c\u8fbe51.2%\u3002<\/p>\n
\u8003\u8651\u5230\u957f\u89c6\u9891\u5e73\u53f0\u521b\u6536\u7684\u6839\u57fa\u662f\u4f18\u8d28\u5185\u5bb9\uff0c\u63a5\u8fde\u4e24\u90e8\u7206\u6b3e\uff0c\u6216\u5c06\u7ed9\u817e\u8baf\u89c6\u9891\u5e26\u6765\u5de8\u5927\u7684\u5546\u4e1a\u56de\u62a5\uff0c\u8ba9\u5176\u6536\u83b7\u6d77\u91cf\u8ba2\u9605\u7528\u6237\u3002<\/p>\n
\u4e0d\u8fc7\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u300a\u5e86\u4f59\u5e742\u300b\u70ed\u5ea6\u5c45\u9ad8\u4e0d\u4e0b\u7684\u540c\u65f6\uff0c\u4e5f\u5e7f\u53d7\u8bdf\u75c5\u3002\u8c46\u74e3\u7528\u6237\u201c\u6765\u770b\u6708\u201d\u7edf\u8ba1\uff0c\u300a\u5e86\u4f59\u5e742\u300b\u96c6\u5747\u5e7f\u544a\u6570\u91cf\u9ad8\u8fbe7.94\u4e2a\uff0c\u6781\u5927\u5730\u5f71\u54cd\u4e86\u7528\u6237\u7684\u89c2\u770b\u4f53\u9a8c\u3002<\/p>\n
\u8fd9\u4e5f\u4ece\u4fa7\u9762\u8bf4\u660e\uff0c\u817e\u8baf\u89c6\u9891\u7684\u4e1a\u7ee9\u5e76\u4e0d\u5982\u9884\u60f3\u822c\u5149\u9c9c\uff0c\u968f\u7740\u79fb\u52a8\u4e92\u8054\u7f51\u6d41\u91cf\u7ea2\u5229\u89e6\u9876\uff0c\u817e\u8baf\u89c6\u9891\u5f88\u96be\u6301\u7eed\u4fd8\u83b7\u65b0\u751f\u4ee3\u7528\u6237\uff0c\u53ea\u80fd\u4e0d\u65ad\u6316\u6398\u5e7f\u544a\u7684\u201c\u5269\u4f59\u4ef7\u503c\u201d\u3002<\/strong>\u957f\u6b64\u4ee5\u5f80\uff0c\u518d\u5fe0\u5b9e\u7684\u89c2\u4f17\u6216\u8bb8\u4e5f\u4f1a\u5bf9\u817e\u8baf\u89c6\u9891\u5fc3\u751f\u62b5\u89e6\u3002<\/p>\n
<\/p>\n
\u4e00\u3001\u52a0\u7801\u7cbe\u54c1\u5185\u5bb9\uff0c<\/strong><\/h2>\n\u817e\u8baf\u89c6\u9891\u7ec8\u4e8e\u76c8\u5229<\/strong><\/h2>\n\u66fe\u51e0\u4f55\u65f6\uff0c\u817e\u8baf\u89c6\u9891\u4e00\u76f4\u575a\u6301S+\u3001\u5927\u660e\u661f\u3001\u5927\u5236\u4f5c\u7b49\u6a21\u5f0f\u6253\u9020\u5185\u5bb9\uff0c\u5185\u5bb9\u9898\u6750\u5927\u591a\u4e3a\u4ed9\u4fa0\u53e4\u8a00\u3001\u73b0\u4ee3\u751f\u6d3b\u3001\u5a5a\u59fb\u5bb6\u5ead\u7b49\uff0c\u8d28\u91cf\u826f\u83a0\u4e0d\u9f50\u3002<\/p>\n
2020\u5e74\u4ee5\u6765\uff0c\u968f\u7740\u7ecf\u6d4e\u627f\u538b\u3001\u8d44\u672c\u5bf9\u6d41\u5a92\u4f53\u5e73\u53f0\u7684\u8981\u6c42\u65e5\u8d8b\u4e25\u683c\uff0c\u4ee5\u53ca\u7231\u5947\u827a\u9760\u7cbe\u54c1\u5185\u5bb9\u626d\u4e8f\u4e3a\u76c8\uff0c\u817e\u8baf\u89c6\u9891\u4e5f\u5f00\u59cb\u8f6c\u53d8\u8fd0\u8425\u7b56\u7565\uff0c\u81f4\u529b\u4e8e\u5728\u60ac\u7591\u3001\u79d1\u5e7b\u3001\u559c\u5267\u7b49\u9886\u57df\u6253\u9020\u9ad8\u8d28\u91cf\u5185\u5bb9\u3002<\/p>\n
![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/07\/v2_1c061bde588e43cab75e0dd8d38f9fa0@685787461_oswg322003oswg1080oswg1620_img_000.jpg\")
<\/figure>\n\u56fe\u6e90\uff1a\u817e\u8baf\u89c6\u9891<\/p>\n
\u5728\u6b64\u80cc\u666f\u4e0b\uff0c\u8fd1\u4e24\u5e74\u817e\u8baf\u89c6\u9891\u63a8\u51fa\u4e86\u300a\u4e09\u4f53\u300b\u300a\u9e4a\u5200\u95e8\u4f20\u5947\u300b\u300a\u6f2b\u957f\u7684\u5b63\u8282\u300b\u7b49\u4f18\u8d28\u5185\u5bb9\u3002\u5176\u4e2d\u6700\u503c\u5f97\u4e00\u63d0\u7684\u5c31\u662f\u300a\u6f2b\u957f\u7684\u5b63\u8282\u300b\uff0c\u8be5\u5267\u96c6\u662f\u817e\u8baf\u89c6\u9891X\u5267\u573a\u7684\u9996\u53d1\u4f5c\u54c1\uff0c\u817e\u8baf\u7ad9\u5185\u70ed\u5ea6\u503c\u8d8526000+\uff0c\u8c46\u74e3\u8bc4\u5206\u9ad8\u8fbe9.4\u5206\uff0c\u6253\u7834\u56fd\u4ea7\u5267\u8fd18\u5e74\u6765\u6700\u9ad8\u8bc4\u5206\u8bb0\u5f55\u3002<\/p>\n
![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/07\/v2_018725bdbbf34525af1628f189e2d64f@685787461_oswg84303oswg1080oswg775_img_000.jpg\")
<\/figure>\n\u56fe\u6e90\uff1aVlinkage<\/p>\n
\u6574\u4f53\u800c\u8a00\uff0c\u817e\u8baf\u89c6\u9891\u7684\u4f18\u8d28\u5185\u5bb9\u6570\u91cf\u5728\u4e2d\u56fd\u6d41\u5a92\u4f53\u5e02\u573a\u4e5f\u540d\u5217\u524d\u8305\u3002Vlinkage\u7edf\u8ba1\u7684\u6570\u636e\u663e\u793a\uff0c2023\u5e74\u56fd\u4ea7\u5267\u8c46\u74e3\u8bc4\u52068\u5206\u4ee5\u4e0a\u5267\u96c6\u4e2d\uff0c\u817e\u8baf\u89c6\u9891\u62e5\u67099\u90e8\uff0c\u5360\u6bd4\u9ad8\u8fbe39.13%\uff0c\u4f4d\u5c45\u7b2c\u4e00\u3002<\/p>\n
\u6bd4\u7167\u7231\u5947\u827a\u4ec5\u9760\u300a\u72c2\u98d9\u300b\u5c31\u5df2\u5b9e\u73b0\u5e74\u5ea6\u76c8\u5229\u7684\u5148\u4f8b\uff0c\u62e5\u6709\u66f4\u591a\u7cbe\u54c1\u5185\u5bb9\u7684\u817e\u8baf\u89c6\u9891\u81ea\u7136\u4e5f\u53ef\u4ee5\u6323\u8131\u51fa\u4e8f\u635f\u6ce5\u6f6d\u3002<\/p>\n
2023\u5e74\u521d\uff0c\u300a\u665a\u70b9LatePost\u300b\u62a5\u9053\uff0c\u817e\u8baf\u89c6\u9891 2022\u5e74\u5168\u5e74\u6536\u5165\u8d85\u767e\u4ebf\u5143\uff0c\u4ece10\u6708\u8d77\u5f00\u59cb\u76c8\u5229\u3002\u5f53\u5e746\u670819\u65e5\u4e3e\u529e\u7684\u817e\u8baf\u89c6\u9891\u5f71\u89c6\u5e74\u5ea6\u53d1\u5e03\u4f1a\u4e0a\uff0c\u817e\u8baf\u516c\u53f8\u526f\u603b\u88c1\u3001\u817e\u8baf\u5728\u7ebf\u89c6\u9891\u9996\u5e2d\u6267\u884c\u5b98\u5b59\u5fe0\u6000\u4e5f\u900f\u9732\uff0c\u817e\u8baf\u89c6\u9891\u5df2\u8fde\u7eed\u56db\u4e2a\u5b63\u5ea6\u76c8\u5229\u3002<\/p>\n
\u53ef\u4ee5\u9884\u89c1\u7684\u662f\uff0c2024\u5e74\u63a5\u8fde\u95ee\u4e16\u7684\u4e24\u5927\u7206\u6b3e\u5267\u96c6\u300a\u7e41\u82b1\u300b\u548c\u300a\u5e86\u4f59\u5e742\u300b\uff0c\u5c06\u66f4\u8fdb\u4e00\u6b65\u5de9\u56fa\u817e\u8baf\u89c6\u9891\u7684\u76c8\u5229\u80fd\u529b\u3002<\/p>\n
<\/p>\n
\u4e8c\u3001\u884c\u4e1a\u5927\u76d8\u89e6\u9876\uff0c<\/strong><\/h2>\n\u817e\u8baf\u89c6\u9891\u4ed8\u8d39\u4f1a\u5458\u6570\u96be\u4ee5\u589e\u957f<\/strong><\/h2>\n\u5c3d\u7ba1\u817e\u8baf\u89c6\u9891\u7684\u7cbe\u54c1\u5185\u5bb9\u5e93\u6b63\u4e0d\u65ad\u5145\u5b9e\uff0c\u4f46\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u4e2d\u56fd\u79fb\u52a8\u4e92\u8054\u7f51\u6d41\u91cf\u7ea2\u5229\u89e6\u9876\u7684\u73b0\u5b9e\uff0c\u4e5f\u51b3\u5b9a\u4e86\u817e\u8baf\u89c6\u9891\u7cbe\u54c1\u5185\u5bb9\u7684\u5546\u4e1a\u56de\u62a5\u5b58\u5728\u5929\u7136\u7684\u5929\u82b1\u677f\u3002<\/p>\n
![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/07\/v2_55196a5d64784b8d80f20d41f927473d@685787461_oswg42831oswg771oswg481_img_000.jpg\")
<\/figure>\n\u56fe\u6e90\uff1aQuestMobile<\/p>\n
QuestMobile\u62ab\u9732\u7684\u300a2024\u4e2d\u56fd\u79fb\u52a8\u4e92\u8054\u7f51\u6625\u5b63\u5927\u62a5\u544a\u300b\u663e\u793a\uff0c\u622a\u81f32024\u5e743\u6708\uff0c\u4e2d\u56fd\u79fb\u52a8\u4e92\u8054\u7f51\u7528\u6237\u89c4\u6a21\u4e3a12.32\u4ebf\uff0c\u540c\u6bd4\u4ec5\u589e\u957f2221\u4e07\uff0c\u884c\u4e1a\u5df2\u8fc8\u5165\u5b58\u91cf\u65f6\u4ee3\u3002<\/p>\n
\u884c\u4e1a\u6d41\u91cf\u5927\u76d8\u89e6\u9876\u51b3\u5b9a\u4e86\uff0c\u6d41\u5a92\u4f53\u5e73\u53f0\u7684\u7528\u6237\u89c4\u6a21\u4e5f\u89e6\u53ca\u74f6\u9888\u3002\u706f\u5854\u4e13\u4e1a\u7248\u6570\u636e\u663e\u793a\uff0c2024\u5e74\u4ee5\u6765\uff0c\u4e2d\u56fd\u6bcf\u65e5\u5168\u7f51\u5267\u96c6\u603b\u64ad\u653e\u91cf\u5f98\u5f8a\u57283.2-3.6\u4ebf\u533a\u95f4\uff0c\u4ec5\u5728\u300a\u5e86\u4f59\u5e742\u300b\u300a\u58a8\u96e8\u4e91\u95f4\u300b\u300a\u73ab\u7470\u7684\u6545\u4e8b\u300b\u7b49\u6781\u5177\u8bdd\u9898\u6027\u7684\u5185\u5bb9\u6d8c\u73b0\u7684\u80cc\u666f\u4e0b\uff0c\u624d\u77ed\u6682\u89e6\u53ca3.8 \u4ebf\u5de6\u53f3\u7684\u9ad8\u70b9\u3002<\/p>\n
\u5728\u6b64\u80cc\u666f\u4e0b\uff0c\u4e00\u4f17\u6d41\u5a92\u4f53\u5e73\u53f0\u7684\u4ed8\u8d39\u4f1a\u5458\u6570\u4e5f\u96be\u4ee5\u9ad8\u901f\u589e\u957f\u3002\u65e9\u57282021\u5e74\uff0c\u817e\u8baf\u89c6\u9891\u7684\u4ed8\u8d39\u4f1a\u5458\u6570\u5c31\u66fe\u8fbe\u52301.24\u4ebf\u3002\u5230\u4e862022\u5e74Q2\uff0c\u8fd9\u4e00\u6570\u5b57\u964d\u81f31.22\u4ebf\u30022024\u5e74Q1\uff0c\u867d\u6709\u300a\u7e41\u82b1\u300b\u300a\u730e\u51b0\u300b\u7b49\u5267\u96c6\u52a0\u6301\uff0c\u817e\u8baf\u89c6\u9891\u7684\u4ed8\u8d39\u4f1a\u5458\u6570\u4ecd\u7ee7\u7eed\u4e0b\u6ed1\u81f31.16\u4ebf\u3002<\/p>\n
\u65e0\u72ec\u6709\u5076\uff0c\u7231\u5947\u827a\u4e5f\u9762\u4e34\u7c7b\u4f3c\u7684\u6311\u6218\u30022023\u5e74Q1\uff0c\u300a\u72c2\u98d9\u300b\u5e26\u52a8\u4e4b\u4e0b\uff0c\u7231\u5947\u827a\u65e5\u5747\u8ba2\u9605\u4f1a\u5458\u603b\u6570\u8fbe1.29\u4ebf\u3002\u5230\u4e86Q4\uff0c\u7231\u5947\u827a\u7684\u65e5\u5747\u8ba2\u9605\u4f1a\u5458\u6570\u56de\u843d\u81f31.003\u4ebf\u3002\u56e0\u4f1a\u5458\u89c4\u6a21\u89e6\u9876\uff0c\u81ea2024\u5e74Q1\u5f00\u59cb\uff0c\u7231\u5947\u827a\u4e0d\u518d\u62ab\u9732\u4f1a\u5458\u6570\u91cf\u548c\u6708\u5ea6\u5e73\u5747\u5355\u4f1a\u5458\u6536\u5165\u76f8\u5173\u6570\u636e\u3002<\/p>\n
![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/07\/v2_4fb8d9a8ea554938b73ad5ba0eb4a2ff@685787461_oswg41927oswg772oswg480_img_000.jpg\")
<\/figure>\n\u56fe\u6e90\uff1aQuestMobile<\/p>\n
\u817e\u8baf\u89c6\u9891\u3001\u7231\u5947\u827a\u7684\u4f1a\u5458\u89c4\u6a21\u89e6\u9876\uff0c\u5f88\u5927\u7a0b\u5ea6\u4e0a\u90fd\u662f\u56e0\u4e3a\u7206\u6b3e\u5185\u5bb9\u6709\u5f88\u5f3a\u7684\u65f6\u6548\u6027\uff0c\u7206\u6b3e\u770b\u5b8c\u540e\uff0c\u5176\u4ed6\u5185\u5bb9\u53c8\u4e0d\u5177\u5907\u5438\u5f15\u529b\u65f6\uff0c\u7528\u6237\u5c31\u4e0d\u4f1a\u518d\u7559\u5728\u5e73\u53f0\u5185\uff0c\u4e3a\u5e73\u53f0\u7ee7\u7eed\u4ed8\u8d39\u3002QuestMobile\u62ab\u9732\u7684\u6570\u636e\u663e\u793a\uff0c\u57282024\u5e743\u6708\u8fd9\u4e00\u5185\u5bb9\u4f9b\u7ed9\u6de1\u5b63\uff0c\u7231\u5947\u827a\u3001\u817e\u8baf\u89c6\u9891\u3001\u8292\u679cTV\u7684\u6708\u6d3b\u7528\u6237\u89c4\u6a21\u5206\u522b\u540c\u6bd4\u4e0b\u8dcc19.5%\u30012.3%\u30013%\u3002<\/p>\n
\u8bda\u7136\uff0c\u6d41\u5a92\u4f53\u5e73\u53f0\u53ef\u4ee5\u6301\u7eed\u52a0\u5927\u5185\u5bb9\u4f9b\u7ed9\uff0c\u5438\u5f15\u7528\u6237\u4ed8\u8d39\uff0c\u4f46\u7528\u6237\u89c4\u6a21\u89e6\u53ca\u74f6\u9888\u7684\u73b0\u5b9e\uff0c\u4e5f\u51b3\u5b9a\u4e86\u6d41\u5a92\u4f53\u5e73\u53f0\u5f88\u96be\u901a\u8fc7\u65e0\u6b62\u5883\u5730\u52a0\u5927\u5185\u5bb9\u4f9b\u7ed9\u63a8\u52a8\u516c\u53f8\u4e1a\u7ee9\u6500\u5347\u3002<\/strong> \u56e0\u4e3a\u5982\u679c\u4e0d\u8ba1\u6210\u672c\u5730\u52a0\u5927\u5185\u5bb9\u6295\u5165\uff0c\u800c\u4e0b\u6e38\u4ed8\u8d39\u89c4\u6a21\u53c8\u5341\u5206\u6709\u9650\uff0c\u90a3\u4e48\u6d41\u5a92\u4f53\u5e73\u53f0\u751a\u81f3\u6709\u53ef\u80fd\u518d\u6b21\u9677\u5165\u4e8f\u635f\u6ce5\u6f6d\u3002<\/p>\n
<\/p>\n
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<\/figure>\n\u56fe\u6e90\uff1aQuestMobile<\/p>\n
QuestMobile\u62ab\u9732\u7684\u6570\u636e\u663e\u793a\uff0c2023\u5e74Q2-2024\u5e74Q1\uff0c\u4e2d\u56fd\u4e92\u8054\u7f51\u5e7f\u544a\u5e02\u573a\u89c4\u6a21\u5206\u522b\u4e3a1682\u4ebf\u5143\u30011671.3\u4ebf\u5143\u30012320.6\u4ebf\u5143\u4ee5\u53ca1529.1\u4ebf\u5143\uff0c\u5206\u522b\u540c\u6bd4\u589e\u957f14.1%\u30013.6%\u30019.8%\u4ee5\u53ca4.6%\u3002<\/p>\n
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<\/figure>\n\u56fe\u6e90\uff1aNetflix<\/p>\n
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<\/figure>\n\u56fe\u6e90\uff1a\u8c46\u74e3\u201c\u6765\u770b\u6708\u201d<\/p>\n
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<\/figure>\n\u56fe\u6e90\uff1aVlinkage<\/p>\n
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<\/p>\n
\u4e8c\u3001\u884c\u4e1a\u5927\u76d8\u89e6\u9876\uff0c<\/strong><\/h2>\n\u817e\u8baf\u89c6\u9891\u4ed8\u8d39\u4f1a\u5458\u6570\u96be\u4ee5\u589e\u957f<\/strong><\/h2>\n\u5c3d\u7ba1\u817e\u8baf\u89c6\u9891\u7684\u7cbe\u54c1\u5185\u5bb9\u5e93\u6b63\u4e0d\u65ad\u5145\u5b9e\uff0c\u4f46\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u4e2d\u56fd\u79fb\u52a8\u4e92\u8054\u7f51\u6d41\u91cf\u7ea2\u5229\u89e6\u9876\u7684\u73b0\u5b9e\uff0c\u4e5f\u51b3\u5b9a\u4e86\u817e\u8baf\u89c6\u9891\u7cbe\u54c1\u5185\u5bb9\u7684\u5546\u4e1a\u56de\u62a5\u5b58\u5728\u5929\u7136\u7684\u5929\u82b1\u677f\u3002<\/p>\n
<\/figure>\n\u56fe\u6e90\uff1aQuestMobile<\/p>\n
QuestMobile\u62ab\u9732\u7684\u300a2024\u4e2d\u56fd\u79fb\u52a8\u4e92\u8054\u7f51\u6625\u5b63\u5927\u62a5\u544a\u300b\u663e\u793a\uff0c\u622a\u81f32024\u5e743\u6708\uff0c\u4e2d\u56fd\u79fb\u52a8\u4e92\u8054\u7f51\u7528\u6237\u89c4\u6a21\u4e3a12.32\u4ebf\uff0c\u540c\u6bd4\u4ec5\u589e\u957f2221\u4e07\uff0c\u884c\u4e1a\u5df2\u8fc8\u5165\u5b58\u91cf\u65f6\u4ee3\u3002<\/p>\n
\u884c\u4e1a\u6d41\u91cf\u5927\u76d8\u89e6\u9876\u51b3\u5b9a\u4e86\uff0c\u6d41\u5a92\u4f53\u5e73\u53f0\u7684\u7528\u6237\u89c4\u6a21\u4e5f\u89e6\u53ca\u74f6\u9888\u3002\u706f\u5854\u4e13\u4e1a\u7248\u6570\u636e\u663e\u793a\uff0c2024\u5e74\u4ee5\u6765\uff0c\u4e2d\u56fd\u6bcf\u65e5\u5168\u7f51\u5267\u96c6\u603b\u64ad\u653e\u91cf\u5f98\u5f8a\u57283.2-3.6\u4ebf\u533a\u95f4\uff0c\u4ec5\u5728\u300a\u5e86\u4f59\u5e742\u300b\u300a\u58a8\u96e8\u4e91\u95f4\u300b\u300a\u73ab\u7470\u7684\u6545\u4e8b\u300b\u7b49\u6781\u5177\u8bdd\u9898\u6027\u7684\u5185\u5bb9\u6d8c\u73b0\u7684\u80cc\u666f\u4e0b\uff0c\u624d\u77ed\u6682\u89e6\u53ca3.8 \u4ebf\u5de6\u53f3\u7684\u9ad8\u70b9\u3002<\/p>\n
\u5728\u6b64\u80cc\u666f\u4e0b\uff0c\u4e00\u4f17\u6d41\u5a92\u4f53\u5e73\u53f0\u7684\u4ed8\u8d39\u4f1a\u5458\u6570\u4e5f\u96be\u4ee5\u9ad8\u901f\u589e\u957f\u3002\u65e9\u57282021\u5e74\uff0c\u817e\u8baf\u89c6\u9891\u7684\u4ed8\u8d39\u4f1a\u5458\u6570\u5c31\u66fe\u8fbe\u52301.24\u4ebf\u3002\u5230\u4e862022\u5e74Q2\uff0c\u8fd9\u4e00\u6570\u5b57\u964d\u81f31.22\u4ebf\u30022024\u5e74Q1\uff0c\u867d\u6709\u300a\u7e41\u82b1\u300b\u300a\u730e\u51b0\u300b\u7b49\u5267\u96c6\u52a0\u6301\uff0c\u817e\u8baf\u89c6\u9891\u7684\u4ed8\u8d39\u4f1a\u5458\u6570\u4ecd\u7ee7\u7eed\u4e0b\u6ed1\u81f31.16\u4ebf\u3002<\/p>\n
\u65e0\u72ec\u6709\u5076\uff0c\u7231\u5947\u827a\u4e5f\u9762\u4e34\u7c7b\u4f3c\u7684\u6311\u6218\u30022023\u5e74Q1\uff0c\u300a\u72c2\u98d9\u300b\u5e26\u52a8\u4e4b\u4e0b\uff0c\u7231\u5947\u827a\u65e5\u5747\u8ba2\u9605\u4f1a\u5458\u603b\u6570\u8fbe1.29\u4ebf\u3002\u5230\u4e86Q4\uff0c\u7231\u5947\u827a\u7684\u65e5\u5747\u8ba2\u9605\u4f1a\u5458\u6570\u56de\u843d\u81f31.003\u4ebf\u3002\u56e0\u4f1a\u5458\u89c4\u6a21\u89e6\u9876\uff0c\u81ea2024\u5e74Q1\u5f00\u59cb\uff0c\u7231\u5947\u827a\u4e0d\u518d\u62ab\u9732\u4f1a\u5458\u6570\u91cf\u548c\u6708\u5ea6\u5e73\u5747\u5355\u4f1a\u5458\u6536\u5165\u76f8\u5173\u6570\u636e\u3002<\/p>\n
<\/figure>\n\u56fe\u6e90\uff1aQuestMobile<\/p>\n
\u817e\u8baf\u89c6\u9891\u3001\u7231\u5947\u827a\u7684\u4f1a\u5458\u89c4\u6a21\u89e6\u9876\uff0c\u5f88\u5927\u7a0b\u5ea6\u4e0a\u90fd\u662f\u56e0\u4e3a\u7206\u6b3e\u5185\u5bb9\u6709\u5f88\u5f3a\u7684\u65f6\u6548\u6027\uff0c\u7206\u6b3e\u770b\u5b8c\u540e\uff0c\u5176\u4ed6\u5185\u5bb9\u53c8\u4e0d\u5177\u5907\u5438\u5f15\u529b\u65f6\uff0c\u7528\u6237\u5c31\u4e0d\u4f1a\u518d\u7559\u5728\u5e73\u53f0\u5185\uff0c\u4e3a\u5e73\u53f0\u7ee7\u7eed\u4ed8\u8d39\u3002QuestMobile\u62ab\u9732\u7684\u6570\u636e\u663e\u793a\uff0c\u57282024\u5e743\u6708\u8fd9\u4e00\u5185\u5bb9\u4f9b\u7ed9\u6de1\u5b63\uff0c\u7231\u5947\u827a\u3001\u817e\u8baf\u89c6\u9891\u3001\u8292\u679cTV\u7684\u6708\u6d3b\u7528\u6237\u89c4\u6a21\u5206\u522b\u540c\u6bd4\u4e0b\u8dcc19.5%\u30012.3%\u30013%\u3002<\/p>\n
\u8bda\u7136\uff0c\u6d41\u5a92\u4f53\u5e73\u53f0\u53ef\u4ee5\u6301\u7eed\u52a0\u5927\u5185\u5bb9\u4f9b\u7ed9\uff0c\u5438\u5f15\u7528\u6237\u4ed8\u8d39\uff0c\u4f46\u7528\u6237\u89c4\u6a21\u89e6\u53ca\u74f6\u9888\u7684\u73b0\u5b9e\uff0c\u4e5f\u51b3\u5b9a\u4e86\u6d41\u5a92\u4f53\u5e73\u53f0\u5f88\u96be\u901a\u8fc7\u65e0\u6b62\u5883\u5730\u52a0\u5927\u5185\u5bb9\u4f9b\u7ed9\u63a8\u52a8\u516c\u53f8\u4e1a\u7ee9\u6500\u5347\u3002<\/strong> \u56e0\u4e3a\u5982\u679c\u4e0d\u8ba1\u6210\u672c\u5730\u52a0\u5927\u5185\u5bb9\u6295\u5165\uff0c\u800c\u4e0b\u6e38\u4ed8\u8d39\u89c4\u6a21\u53c8\u5341\u5206\u6709\u9650\uff0c\u90a3\u4e48\u6d41\u5a92\u4f53\u5e73\u53f0\u751a\u81f3\u6709\u53ef\u80fd\u518d\u6b21\u9677\u5165\u4e8f\u635f\u6ce5\u6f6d\u3002<\/p>\n
<\/p>\n
\u4e09\u3001\u6316\u6398\u5e7f\u544a\u5269\u4f59\u4ef7\u503c\uff0c<\/strong><\/h2>\n\u817e\u8baf\u89c6\u9891\u6216\u906d\u53cd\u566c<\/strong><\/h2>\n\u5c3d\u7ba1\u79fb\u52a8\u4e92\u8054\u7f51\u7528\u6237\u89c4\u6a21\u548c\u4ed8\u8d39\u80fd\u529b\u6b63\u89e6\u53ca\u74f6\u9888\uff0c\u4f46\u7531\u4e8e\u5e7f\u544a\u670d\u52a1\u5546\u53ef\u4ee5\u901a\u8fc7\u8d2d\u4e70\u7528\u6237\u7684\u6ce8\u610f\u529b\u652b\u53d6\u6536\u76ca\uff0c\u4e92\u8054\u7f51\u5e7f\u544a\u5e02\u573a\u4f9d\u7136\u5728\u7a33\u6b65\u6210\u957f\u3002<\/p>\n
<\/figure>\n\u56fe\u6e90\uff1aQuestMobile<\/p>\n
QuestMobile\u62ab\u9732\u7684\u6570\u636e\u663e\u793a\uff0c2023\u5e74Q2-2024\u5e74Q1\uff0c\u4e2d\u56fd\u4e92\u8054\u7f51\u5e7f\u544a\u5e02\u573a\u89c4\u6a21\u5206\u522b\u4e3a1682\u4ebf\u5143\u30011671.3\u4ebf\u5143\u30012320.6\u4ebf\u5143\u4ee5\u53ca1529.1\u4ebf\u5143\uff0c\u5206\u522b\u540c\u6bd4\u589e\u957f14.1%\u30013.6%\u30019.8%\u4ee5\u53ca4.6%\u3002<\/p>\n
\u5728\u6b64\u80cc\u666f\u4e0b\uff0c\u8bf8\u591a\u4e92\u8054\u7f51\u516c\u53f8\u7684\u5e7f\u544a\u4e1a\u52a1\u4e1a\u7ee9\u5747\u8868\u73b0\u51fa\u8272\u3002\u6bd4\u5982\uff0c2024\u5e74Q1\uff0c\u817e\u8baf\u7f51\u7edc\u5e7f\u544a\u6536\u5165\u4e3a265\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f26%\u3002\u65e0\u72ec\u6709\u5076\uff0c\u540c\u671fB\u7ad9\u7684\u5e7f\u544a\u6536\u5165\u4e5f\u540c\u6bd4\u589e\u957f31%\u81f316.7\u4ebf\u5143\u3002<\/p>\n
\u5728\u6b64\u80cc\u666f\u4e0b\uff0c\u817e\u8baf\u89c6\u9891\u5df2\u4e0d\u518d\u4e13\u6ce8\u4e8e\u8ba2\u9605\u4ed8\u8d39\u4e1a\u52a1\u6a21\u5f0f\uff0c\u800c\u662f\u5e0c\u671b\u9760\u5e7f\u544a\u521b\u6536\u3002\u300a\u5e86\u4f59\u5e742\u300b\u64ad\u653e\u671f\u95f4\uff0c\u817e\u8baf\u89c6\u9891\u63a8\u51fa\u4e86\u65b0\u7684\u89c2\u770b\u6a21\u5f0f\uff0c\u7528\u6237\u5728\u817e\u8baf\u89c6\u9891App\u4e2d\u770b\u5e7f\u544a\uff0c\u53ef\u4ee5\u6362\u53d6\u300a\u5e86\u4f59\u5e742\u300b\u7684\u89c2\u770b\u65f6\u957f\u3002<\/p>\n
<\/figure>\n\u56fe\u6e90\uff1aNetflix<\/p>\n
\u4e8b\u5b9e\u4e0a\uff0c\u4e0d\u6b62\u817e\u8baf\u89c6\u9891\uff0c\u6d77\u5916\u6d41\u5a92\u4f53\u5de8\u5934Netflix\u4e5f\u770b\u5230\u4e86\u5e7f\u544a\u4e1a\u52a1\u7684\u6f5c\u529b\u30022022\u5e7411\u6708\uff0cNetflix\u4e0a\u7ebf\u9644\u5e26\u5e7f\u544a\u7684\u4f4e\u4ef7\u8ba2\u9605\u6a21\u5f0f\u3002\u56e0\u8ba2\u9605\u6210\u672c\u66f4\u4f4e\uff0c\u8be5\u6a21\u5f0f\u5927\u53d7\u6b22\u8fce\u30022024\u5e745\u6708\uff0c\u7f51\u98de\u900f\u9732\uff0c\u542b\u5e7f\u544a\u7684\u8ba2\u9605\u6a21\u5f0f\u5728\u5168\u7403\u8303\u56f4\u5185\u7684\u6708\u6d3b\u8d854000\u4e07\u3002Netflix\u9ad8\u5c42\u9884\u6d4b\uff0c\u4ece2025\u5e74\u5f00\u59cb\uff0c\u5e7f\u544a\u4e1a\u52a1\u5c06\u6210\u4e3a\u516c\u53f8\u76c8\u5229\u7684\u91cd\u8981\u8d21\u732e\u56e0\u7d20\u3002<\/p>\n
\u4e0d\u8fc7\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0cNetflix\u7684\u5e7f\u544a\u6a21\u5f0f\u548c\u975e\u5e7f\u544a\u6a21\u5f0f\u6cfe\u6e2d\u5206\u660e\uff0c\u53cd\u89c2\u817e\u8baf\u89c6\u9891\u4e0d\u5149\u4e3a\u975e\u4f1a\u5458\u7528\u6237\u63d0\u4f9b\u5e7f\u544a\u670d\u52a1\uff0c\u9488\u5bf9\u4f1a\u5458\u7528\u6237\u89c2\u770b\u7684\u6b63\u7247\uff0c\u4e5f\u5c61\u5c61\u52a0\u5927\u5e7f\u544a\u6295\u653e\u529b\u5ea6\u3002<\/p>\n
<\/figure>\n\u56fe\u6e90\uff1a\u8c46\u74e3\u201c\u6765\u770b\u6708\u201d<\/p>\n
2024\u5e74\u521d\u95ee\u4e16\u7684\u300a\u7e41\u82b1\u300b\uff0c\u5c31\u66fe\u56e0\u201c\u7e41\u82b1\u4e00\u96c610\u4e2a\u5e7f\u544a\u201d\u767b\u4e0a\u5fae\u535a\u70ed\u641c\u699c\u3002\u8c46\u74e3\u7528\u6237\u201c\u6765\u770b\u6708\u201d\u7edf\u8ba1\uff0c\u300a\u7e41\u82b1\u300b\u7684\u51a0\u540d\u603b\u54c1\u724c\u6570\u8fbe40\u4e2a\uff0c\u5e7f\u544a\u6570\u6700\u9ad8\u4e00\u96c6\u8fbe\u523011\u4e2a\u3002\u300a\u5e86\u4f59\u5e742\u300b\u4e5f\u6709\u7c7b\u4f3c\u7684\u8d8b\u52bf\uff0c\u603b\u51a0\u540d\u54c1\u724c32\u4e2a\uff0c\u96c6\u5747\u5e7f\u544a\u65f6\u957f117.86s\u3002<\/p>\n
\u5982\u6b64\u7a77\u51f6\u6781\u6076\u7684\u5e03\u8bbe\u5e7f\u544a\uff0c\u5f88\u96be\u4e0d\u8ba9\u89c2\u4f17\u611f\u5230\u53cd\u611f\u3002\u6570\u8bf4\u805a\u5408\u6570\u636e\u663e\u793a\uff0c\u5206\u522b\u67098%\u548c40.2%\u7684\u89c2\u4f17\u5bf9\u300a\u7e41\u82b1\u300b\u548c\u300a\u5e86\u4f59\u5e742\u300b\u4e2d\u7684\u5e7f\u544a\u6301\u8d1f\u9762\u60c5\u7eea\u3002<\/p>\n
\u8003\u8651\u5230\u975e\u8ba2\u9605\u4f1a\u5458\u7528\u6237\u89c2\u770b\u5e7f\u544a\u7684\u80cc\u666f\u4e0b\uff0c\u4e5f\u80fd\u89c2\u770b\u300a\u5e86\u4f59\u5e742\u300b\uff0c\u817e\u8baf\u89c6\u9891\u5267\u96c6\u5e7f\u544a\u589e\u591a\uff0c\u5c06\u6781\u5927\u5730\u538b\u4f4e\u4f1a\u5458\u7528\u6237\u7684\u4ef7\u503c\u3002<\/p>\n
\u957f\u6b64\u4ee5\u5f80\uff0c\u817e\u8baf\u89c6\u9891\u89c2\u4f17\u7684\u4ed8\u8d39\u79ef\u6781\u6027\u6216\u5c06\u53d7\u5230\u5de8\u5927\u6253\u51fb\uff0c\u8f6c\u800c\u91c7\u7528\u514d\u8d39\u5e7f\u544a\u6a21\u5f0f\u89c2\u770b\u5185\u5bb9\uff0c\u6216\u662f\u8f6c\u6295\u5176\u4ed6\u6d41\u5a92\u4f53\u5e73\u53f0\u3002<\/p>\n
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<\/figure>\n\u56fe\u6e90\uff1aQuestMobile<\/p>\n
QuestMobile\u62ab\u9732\u7684\u300a2024\u4e2d\u56fd\u79fb\u52a8\u4e92\u8054\u7f51\u6625\u5b63\u5927\u62a5\u544a\u300b\u663e\u793a\uff0c\u622a\u81f32024\u5e743\u6708\uff0c\u4e2d\u56fd\u79fb\u52a8\u4e92\u8054\u7f51\u7528\u6237\u89c4\u6a21\u4e3a12.32\u4ebf\uff0c\u540c\u6bd4\u4ec5\u589e\u957f2221\u4e07\uff0c\u884c\u4e1a\u5df2\u8fc8\u5165\u5b58\u91cf\u65f6\u4ee3\u3002<\/p>\n
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\u65e0\u72ec\u6709\u5076\uff0c\u7231\u5947\u827a\u4e5f\u9762\u4e34\u7c7b\u4f3c\u7684\u6311\u6218\u30022023\u5e74Q1\uff0c\u300a\u72c2\u98d9\u300b\u5e26\u52a8\u4e4b\u4e0b\uff0c\u7231\u5947\u827a\u65e5\u5747\u8ba2\u9605\u4f1a\u5458\u603b\u6570\u8fbe1.29\u4ebf\u3002\u5230\u4e86Q4\uff0c\u7231\u5947\u827a\u7684\u65e5\u5747\u8ba2\u9605\u4f1a\u5458\u6570\u56de\u843d\u81f31.003\u4ebf\u3002\u56e0\u4f1a\u5458\u89c4\u6a21\u89e6\u9876\uff0c\u81ea2024\u5e74Q1\u5f00\u59cb\uff0c\u7231\u5947\u827a\u4e0d\u518d\u62ab\u9732\u4f1a\u5458\u6570\u91cf\u548c\u6708\u5ea6\u5e73\u5747\u5355\u4f1a\u5458\u6536\u5165\u76f8\u5173\u6570\u636e\u3002<\/p>\n
<\/figure>\n\u56fe\u6e90\uff1aQuestMobile<\/p>\n
\u817e\u8baf\u89c6\u9891\u3001\u7231\u5947\u827a\u7684\u4f1a\u5458\u89c4\u6a21\u89e6\u9876\uff0c\u5f88\u5927\u7a0b\u5ea6\u4e0a\u90fd\u662f\u56e0\u4e3a\u7206\u6b3e\u5185\u5bb9\u6709\u5f88\u5f3a\u7684\u65f6\u6548\u6027\uff0c\u7206\u6b3e\u770b\u5b8c\u540e\uff0c\u5176\u4ed6\u5185\u5bb9\u53c8\u4e0d\u5177\u5907\u5438\u5f15\u529b\u65f6\uff0c\u7528\u6237\u5c31\u4e0d\u4f1a\u518d\u7559\u5728\u5e73\u53f0\u5185\uff0c\u4e3a\u5e73\u53f0\u7ee7\u7eed\u4ed8\u8d39\u3002QuestMobile\u62ab\u9732\u7684\u6570\u636e\u663e\u793a\uff0c\u57282024\u5e743\u6708\u8fd9\u4e00\u5185\u5bb9\u4f9b\u7ed9\u6de1\u5b63\uff0c\u7231\u5947\u827a\u3001\u817e\u8baf\u89c6\u9891\u3001\u8292\u679cTV\u7684\u6708\u6d3b\u7528\u6237\u89c4\u6a21\u5206\u522b\u540c\u6bd4\u4e0b\u8dcc19.5%\u30012.3%\u30013%\u3002<\/p>\n
\u8bda\u7136\uff0c\u6d41\u5a92\u4f53\u5e73\u53f0\u53ef\u4ee5\u6301\u7eed\u52a0\u5927\u5185\u5bb9\u4f9b\u7ed9\uff0c\u5438\u5f15\u7528\u6237\u4ed8\u8d39\uff0c\u4f46\u7528\u6237\u89c4\u6a21\u89e6\u53ca\u74f6\u9888\u7684\u73b0\u5b9e\uff0c\u4e5f\u51b3\u5b9a\u4e86\u6d41\u5a92\u4f53\u5e73\u53f0\u5f88\u96be\u901a\u8fc7\u65e0\u6b62\u5883\u5730\u52a0\u5927\u5185\u5bb9\u4f9b\u7ed9\u63a8\u52a8\u516c\u53f8\u4e1a\u7ee9\u6500\u5347\u3002<\/strong> \u56e0\u4e3a\u5982\u679c\u4e0d\u8ba1\u6210\u672c\u5730\u52a0\u5927\u5185\u5bb9\u6295\u5165\uff0c\u800c\u4e0b\u6e38\u4ed8\u8d39\u89c4\u6a21\u53c8\u5341\u5206\u6709\u9650\uff0c\u90a3\u4e48\u6d41\u5a92\u4f53\u5e73\u53f0\u751a\u81f3\u6709\u53ef\u80fd\u518d\u6b21\u9677\u5165\u4e8f\u635f\u6ce5\u6f6d\u3002<\/p>\n
<\/p>\n
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<\/figure>\n\u56fe\u6e90\uff1aQuestMobile<\/p>\n
QuestMobile\u62ab\u9732\u7684\u6570\u636e\u663e\u793a\uff0c2023\u5e74Q2-2024\u5e74Q1\uff0c\u4e2d\u56fd\u4e92\u8054\u7f51\u5e7f\u544a\u5e02\u573a\u89c4\u6a21\u5206\u522b\u4e3a1682\u4ebf\u5143\u30011671.3\u4ebf\u5143\u30012320.6\u4ebf\u5143\u4ee5\u53ca1529.1\u4ebf\u5143\uff0c\u5206\u522b\u540c\u6bd4\u589e\u957f14.1%\u30013.6%\u30019.8%\u4ee5\u53ca4.6%\u3002<\/p>\n
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<\/figure>\n\u56fe\u6e90\uff1aNetflix<\/p>\n
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\u4e0d\u8fc7\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0cNetflix\u7684\u5e7f\u544a\u6a21\u5f0f\u548c\u975e\u5e7f\u544a\u6a21\u5f0f\u6cfe\u6e2d\u5206\u660e\uff0c\u53cd\u89c2\u817e\u8baf\u89c6\u9891\u4e0d\u5149\u4e3a\u975e\u4f1a\u5458\u7528\u6237\u63d0\u4f9b\u5e7f\u544a\u670d\u52a1\uff0c\u9488\u5bf9\u4f1a\u5458\u7528\u6237\u89c2\u770b\u7684\u6b63\u7247\uff0c\u4e5f\u5c61\u5c61\u52a0\u5927\u5e7f\u544a\u6295\u653e\u529b\u5ea6\u3002<\/p>\n
<\/figure>\n\u56fe\u6e90\uff1a\u8c46\u74e3\u201c\u6765\u770b\u6708\u201d<\/p>\n
2024\u5e74\u521d\u95ee\u4e16\u7684\u300a\u7e41\u82b1\u300b\uff0c\u5c31\u66fe\u56e0\u201c\u7e41\u82b1\u4e00\u96c610\u4e2a\u5e7f\u544a\u201d\u767b\u4e0a\u5fae\u535a\u70ed\u641c\u699c\u3002\u8c46\u74e3\u7528\u6237\u201c\u6765\u770b\u6708\u201d\u7edf\u8ba1\uff0c\u300a\u7e41\u82b1\u300b\u7684\u51a0\u540d\u603b\u54c1\u724c\u6570\u8fbe40\u4e2a\uff0c\u5e7f\u544a\u6570\u6700\u9ad8\u4e00\u96c6\u8fbe\u523011\u4e2a\u3002\u300a\u5e86\u4f59\u5e742\u300b\u4e5f\u6709\u7c7b\u4f3c\u7684\u8d8b\u52bf\uff0c\u603b\u51a0\u540d\u54c1\u724c32\u4e2a\uff0c\u96c6\u5747\u5e7f\u544a\u65f6\u957f117.86s\u3002<\/p>\n
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<\/figure>\n\u56fe\u6e90\uff1aNetflix<\/p>\n
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