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1. \u589e\u5f3a\u60c5\u611f\u8fde\u63a5<\/strong><\/h3>\n
\u54c1\u724c\u4eba\u683c\u5316\u80fd\u591f\u5e2e\u52a9\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u5efa\u7acb\u66f4\u6df1\u5c42\u6b21\u7684\u60c5\u611f\u8054\u7cfb\u3002\u901a\u8fc7\u8d4b\u4e88\u54c1\u724c\u4e00\u4e2a\u9c9c\u660e\u7684\u4e2a\u6027\u7279\u5f81\uff0c\u5982\u5e7d\u9ed8\u3001\u53ef\u9760\u3001\u521b\u65b0\u6216\u53cb\u597d\u7b49\uff0c\u53ef\u4ee5\u8ba9\u6d88\u8d39\u8005\u66f4\u5bb9\u6613\u4ea7\u751f\u5171\u9e23\uff0c\u4ece\u800c\u589e\u52a0\u4ed6\u4eec\u5bf9\u54c1\u724c\u7684\u5fe0\u8bda\u5ea6\u3002<\/p>\n
\u4f8b\u5982\uff0c\u82f9\u679c\u516c\u53f8\u7684\u54c1\u724c\u5f62\u8c61\u88ab\u5851\u9020\u4e3a\u521b\u65b0\u3001\u7b80\u6d01\u548c\u9ad8\u7aef\uff0c\u8fd9\u79cd\u4eba\u683c\u5316\u7684\u8868\u8fbe\u65b9\u5f0f\u8ba9\u6d88\u8d39\u8005\u611f\u89c9\u82f9\u679c\u4e0d\u4ec5\u4ec5\u662f\u4e00\u5bb6\u79d1\u6280\u516c\u53f8\uff0c\u66f4\u662f\u4ee3\u8868\u7740\u4e00\u79cd\u751f\u6d3b\u65b9\u5f0f\u3002<\/p>\n
2. \u63d0\u9ad8\u54c1\u724c\u8fa8\u8bc6\u5ea6<\/strong><\/h3>\n
\u5728\u4f17\u591a\u54c1\u724c\u4e2d\u8131\u9896\u800c\u51fa\u5e76\u4e0d\u5bb9\u6613\uff0c\u800c\u54c1\u724c\u4eba\u683c\u5316\u53ef\u4ee5\u901a\u8fc7\u72ec\u7279\u7684\u54c1\u724c\u6545\u4e8b\u548c\u5f62\u8c61\u8bbe\u8ba1\u6765\u63d0\u9ad8\u54c1\u724c\u7684\u8fa8\u8bc6\u5ea6\u3002\u4e00\u4e2a\u5177\u6709\u5f3a\u70c8\u4e2a\u6027\u7684\u54c1\u724c\u66f4\u5bb9\u6613\u88ab\u4eba\u4eec\u8bb0\u4f4f\uff0c\u4ece\u800c\u5728\u6d88\u8d39\u8005\u5fc3\u4e2d\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002<\/p>\n
\u6bd4\u5982\uff0c\u53ef\u53e3\u53ef\u4e50\u901a\u8fc7\u5176\u4e00\u8d2f\u7684\u79ef\u6781\u4e50\u89c2\u5f62\u8c61\u548c\u7ecf\u5178\u5e7f\u544a\u8bed\u201cOpen Happiness\u201d\u4f20\u8fbe\u51fa\u5feb\u4e50\u3001\u5206\u4eab\u7684\u54c1\u724c\u7cbe\u795e\uff0c\u8fd9\u79cd\u4eba\u683c\u5316\u7684\u8868\u73b0\u5f62\u5f0f\u4f7f\u5176\u5728\u5168\u7403\u8303\u56f4\u5185\u4eab\u6709\u6781\u9ad8\u7684\u77e5\u540d\u5ea6\u3002<\/p>\n
3. \u5851\u9020\u54c1\u724c\u4ef7\u503c\u89c2<\/strong><\/h3>\n
\u54c1\u724c\u4eba\u683c\u5316\u6709\u52a9\u4e8e\u660e\u786e\u54c1\u724c\u7684\u6838\u5fc3\u4ef7\u503c\u89c2\uff0c\u5e76\u5c06\u5176\u4f20\u9012\u7ed9\u76ee\u6807\u53d7\u4f17\u3002\u5f53\u54c1\u724c\u62e5\u6709\u4e00\u79cd\u6e05\u6670\u7684\u4eba\u683c\u7279\u8d28\u65f6\uff0c\u5b83\u5c31\u80fd\u66f4\u597d\u5730\u4e0e\u6d88\u8d39\u8005\u7684\u4ef7\u503c\u89c2\u4ea7\u751f\u5171\u9e23\u3002<\/p>\n
\u4f8b\u5982\uff0cPatagonia\u4f5c\u4e3a\u4e00\u5bb6\u73af\u4fdd\u610f\u8bc6\u5f3a\u70c8\u7684\u6237\u5916\u670d\u88c5\u54c1\u724c\uff0c\u5176\u54c1\u724c\u4eba\u683c\u5316\u5f3a\u8c03\u4e86\u53ef\u6301\u7eed\u6027\u548c\u793e\u4f1a\u8d23\u4efb\u611f\uff0c\u8fd9\u4e0d\u4ec5\u5438\u5f15\u4e86\u4e00\u5927\u6279\u91cd\u89c6\u73af\u5883\u4fdd\u62a4\u7684\u6d88\u8d39\u8005\uff0c\u4e5f\u63d0\u5347\u4e86\u54c1\u724c\u7684\u6b63\u9762\u5f62\u8c61\u548c\u793e\u4f1a\u5f71\u54cd\u529b\u3002<\/p>\n
4. \u4fc3\u8fdb\u53e3\u7891\u4f20\u64ad<\/strong><\/h3>\n
\u5f53\u6d88\u8d39\u8005\u8ba4\u4e3a\u67d0\u4e2a\u54c1\u724c\u4e0e\u81ea\u5df1\u6709\u7740\u76f8\u4f3c\u7684\u4e2a\u6027\u548c\u4ef7\u503c\u89c2\u65f6\uff0c\u4ed6\u4eec\u66f4\u503e\u5411\u4e8e\u5411\u4ed6\u4eba\u63a8\u8350\u8be5\u54c1\u724c\u3002\u8fd9\u79cd\u53e3\u7891\u4f20\u64ad\u7684\u6548\u679c\u8fdc\u80dc\u8fc7\u4f20\u7edf\u7684\u5e7f\u544a\u5ba3\u4f20\uff0c\u56e0\u4e3a\u5b83\u5efa\u7acb\u5728\u771f\u5b9e\u611f\u53d7\u7684\u57fa\u7840\u4e0a\uff0c\u66f4\u5bb9\u6613\u83b7\u5f97\u4ed6\u4eba\u7684\u4fe1\u4efb\u3002<\/p>\n
\u4f8b\u5982\uff0cAirbnb\u901a\u8fc7\u5176\u201cBelong Anywhere\u201d\u7684\u54c1\u724c\u53e3\u53f7\u548c\u6545\u4e8b\u5206\u4eab\u5e73\u53f0\uff0c\u6210\u529f\u5730\u5c06\u81ea\u5df1\u5851\u9020\u6210\u4e00\u4e2a\u5145\u6ee1\u4eba\u6587\u5173\u6000\u7684\u54c1\u724c\uff0c\u8fd9\u79cd\u4eba\u683c\u5316\u7684\u5448\u73b0\u65b9\u5f0f\u6fc0\u53d1\u4e86\u8bb8\u591a\u7528\u6237\u4e3b\u52a8\u5206\u4eab\u81ea\u5df1\u7684\u4f4f\u5bbf\u4f53\u9a8c\uff0c\u4fc3\u8fdb\u4e86\u54c1\u724c\u7684\u5e7f\u6cdb\u4f20\u64ad\u3002<\/p>\n
5. \u589e\u5f3a\u54c1\u724c\u9002\u5e94\u6027<\/strong><\/h3>\n
\u968f\u7740\u5e02\u573a\u73af\u5883\u7684\u53d8\u5316\uff0c\u54c1\u724c\u4e5f\u9700\u8981\u4e0d\u65ad\u5730\u8c03\u6574\u81ea\u5df1\u7684\u7b56\u7565\u548c\u5f62\u8c61\u3002\u54c1\u724c\u4eba\u683c\u5316\u53ef\u4ee5\u4f7f\u54c1\u724c\u66f4\u52a0\u7075\u6d3b\u5730\u5e94\u5bf9\u4e0d\u540c\u7684\u5e02\u573a\u6311\u6218\u3002\u4e00\u4e2a\u5177\u6709\u9c9c\u660e\u4e2a\u6027\u7684\u54c1\u724c\u66f4\u5bb9\u6613\u6839\u636e\u6d88\u8d39\u8005\u7684\u9700\u6c42\u53d8\u5316\u505a\u51fa\u76f8\u5e94\u7684\u8c03\u6574\uff0c\u4ece\u800c\u4fdd\u6301\u54c1\u724c\u7684\u6d3b\u529b\u548c\u76f8\u5173\u6027\u3002<\/p>\n
\u4f8b\u5982\uff0c\u8010\u514b\u901a\u8fc7\u4e0d\u65ad\u66f4\u65b0\u5176\u201cJust Do It\u201d\u7684\u54c1\u724c\u53e3\u53f7\u6240\u8574\u542b\u7684\u7cbe\u795e\u5185\u6838\uff0c\u6210\u529f\u5730\u9002\u5e94\u4e86\u4ece\u8fd0\u52a8\u5230\u65f6\u5c1a\u3001\u4ece\u7ade\u6280\u5230\u4f11\u95f2\u7b49\u5404\u79cd\u4e0d\u540c\u573a\u5408\u7684\u5e02\u573a\u9700\u6c42\u3002<\/p>\n
6. \u521b\u9020\u5dee\u5f02\u5316\u7684\u7ade\u4e89\u4f18\u52bf<\/strong><\/h3>\n
\u5728\u4e00\u4e2a\u540c\u8d28\u5316\u4e25\u91cd\u7684\u5e02\u573a\u4e2d\uff0c\u54c1\u724c\u4eba\u683c\u5316\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u5728\u4f17\u591a\u7ade\u4e89\u8005\u4e2d\u8131\u9896\u800c\u51fa\u3002\u901a\u8fc7\u6253\u9020\u72ec\u7279\u7684\u54c1\u724c\u4e2a\u6027\uff0c\u4f01\u4e1a\u80fd\u591f\u521b\u9020\u51fa\u96be\u4ee5\u590d\u5236\u7684\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n
\u4f8b\u5982\uff0cDove\uff08\u591a\u82ac\uff09\u54c1\u724c\u901a\u8fc7\u5176\u201cReal Beauty\u201d\uff08\u771f\u6211\u4e4b\u7f8e\uff09\u7684\u4e3b\u5f20\uff0c\u5728\u7f8e\u5bb9\u62a4\u7406\u9886\u57df\u6811\u7acb\u4e86\u4e00\u4e2a\u5021\u5bfc\u81ea\u4fe1\u548c\u771f\u5b9e\u7f8e\u7684\u5f62\u8c61\uff0c\u8fd9\u79cd\u5dee\u5f02\u5316\u7684\u4eba\u683c\u5316\u7b56\u7565\u8ba9Dove\u5728\u4f17\u591a\u540c\u7c7b\u4ea7\u54c1\u4e2d\u72ec\u6811\u4e00\u5e1c\u3002<\/p>\n
03\u00a0\u5982\u4f55\u8ba9\u54c1\u724c\u4eba\u683c\u5316\u843d\u5730\uff1f<\/em><\/strong><\/h2>\n
\u6253\u9020\u6709\u4eba\u683c\u5316\u7684\u54c1\u724c\u4e0d\u662f\u7b80\u5355\u7684\u4e00\u6b21\u8425\u9500\u6218\u5f79\u3001\u4e0d\u662f\u77ed\u671f\u7684\u4fc3\u9500\u884c\u4e3a\uff0c\u800c\u662f\u4e0e\u54c1\u724c\u6218\u7565\u5bc6\u5207\u76f8\u5173\u7684\u957f\u671f\u5de5\u7a0b\uff0c\u65e2\u8981\u8d34\u5408\u54c1\u724c\u5b9a\u4f4d\u8fd8\u8981\u670d\u52a1\u4e8e\u957f\u77ed\u671f\u8425\u9500\u76ee\u6807\u7684\u5b9e\u73b0\u3002<\/p>\n
\u7b2c\u4e00\u6b65\uff1a\u660e\u786e\u54c1\u724c\u4eba\u683c\u5b9a\u4f4d\uff08\u9009\u62e9\u54c1\u724c\u539f\u578b\uff09<\/strong><\/h3>\n
\u5728\u8ba9\u54c1\u724c\u4eba\u683c\u5316\u771f\u6b63\u843d\u5730\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u9996\u5148\u9700\u8981\u660e\u786e\u54c1\u724c\u7684\u4eba\u683c\u5b9a\u4f4d\u6216\u8005\u8bf4\u9009\u62e9\u54c1\u724c\u539f\u578b\u3002\u8fd9\u9700\u8981\u6211\u4eec\u5728\u660e\u786e\u54c1\u724c\u5b9a\u4f4d\u548c\u76ee\u6807\u53d7\u4f17\u7684\u57fa\u7840\u4e0a\uff0c\u7ad9\u5728\u6587\u5316\u7406\u5ff5\u7684\u89d2\u5ea6\uff0c\u53bb\u6316\u6398\u4e86\u80fd\u591f\u4e0e\u76ee\u6807\u53d7\u4f17\u7684\u9700\u6c42\u3001\u4ef7\u503c\u89c2\u548c\u559c\u597d\u4ea7\u751f\u5171\u9e23\u7684\u7684\u54c1\u724c\u4eba\u683c\uff08\u54c1\u724c\u539f\u578b\uff09\uff0c\u8fd9\u4e00\u4eba\u683c\u53ef\u80fd\u662f\u53cb\u597d\u7684\u3001\u521b\u65b0\u7684\u3001\u53ef\u9760\u7684\uff0c\u80fd\u591f\u4f53\u73b0\u54c1\u724c\u7684\u72ec\u7279\u9b45\u529b\u3002
\u54c1\u724c\u4eba\u683c\u8981\u4e48\u6fc0\u53d1\u6d88\u8d39\u8005\u5bf9\u7406\u60f3\u81ea\u6211\u7684\u5411\u5f80\uff0c\u5982\u82f1\u96c4\u822c\u7684\u594b\u6597\u7cbe\u795e\u6216\u53db\u9006\u7684\u521b\u65b0\u6001\u5ea6\uff1b\u8981\u4e48\u8d34\u8fd1\u6d88\u8d39\u8005\u7684\u73b0\u5b9e\u751f\u6d3b\uff0c\u63d0\u4f9b\u7b26\u5408\u4ed6\u4eec\u5f53\u524d\u72b6\u6001\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u8fd9\u79cd\u4e0e\u6d88\u8d39\u8005\u4eba\u683c\u7684\u4e00\u81f4\u6027\uff0c\u6709\u52a9\u4e8e\u5efa\u7acb\u66f4\u6df1\u7684\u60c5\u611f\u8fde\u63a5\uff0c\u589e\u5f3a\u54c1\u724c\u7684\u8ba4\u540c\u611f\u548c\u5fe0\u8bda\u5ea6\u3002<\/p>\n
\u7b2c\u4e8c\u6b65\uff1a\u5851\u9020\u76f8\u5e94\u7684\u7684\u54c1\u724c\u6545\u4e8b&\u54c1\u724c\u89c6\u89c9<\/strong><\/h3>\n
\u54c1\u724c\u6545\u4e8b\u662f\u54c1\u724c\u4eba\u683c\u5316\u7684\u7075\u9b42\uff0c\u5b83\u80fd\u8ba9\u6d88\u8d39\u8005\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u54c1\u724c\u7684\u8d77\u6e90\u3001\u53d1\u5c55\u5386\u7a0b\u548c\u6838\u5fc3\u4ef7\u503c\u3002\u800c\u89c6\u89c9\u5f62\u8c61\u5219\u662f\u54c1\u724c\u4eba\u683c\u5316\u7684\u5916\u5728\u8868\u73b0\uff0c\u5305\u62ec\u8272\u5f69\u3001\u5b57\u4f53\u3001LOGO\u3001\u5305\u88c5\u8bbe\u8ba1\u7b49\uff0c\u90fd\u5e94\u4e0e\u54c1\u724c\u6027\u683c\u76f8\u547c\u5e94\uff0c\u5f62\u6210\u72ec\u7279\u7684\u89c6\u89c9\u8bc6\u522b\u7cfb\u7edf\u3002\u6b64\u5916\uff0c\u53ef\u4ee5\u8003\u8651\u521b\u9020\u72ec\u7279\u7684\u54c1\u724c\u58f0\u97f3\uff0c\u901a\u8fc7\u8bed\u8a00\u98ce\u683c\u3001\u8bed\u8c03\u3001\u7528\u8bcd\u7b49\u65b9\u9762\u7684\u7cbe\u5fc3\u8bbe\u8ba1\uff0c\u8ba9\u6d88\u8d39\u8005\u5728\u542c\u5230\u54c1\u724c\u58f0\u97f3\u65f6\u5c31\u80fd\u7acb\u523b\u8054\u60f3\u5230\u54c1\u724c\u672c\u8eab\u3002<\/p>\n
\u7b2c\u4e09\u6b65\uff1a\u6253\u9020\u5185\u5bb9\u4f53\u7cfb\u5e76\u6301\u7eed\u4f20\u64ad<\/strong><\/h3>\n
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\n<\/strong><\/h3>\n
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\u3010\u7ed3\u8bed\u3011<\/em><\/strong><\/h2>\n
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THE\u00a0 END.<\/strong><\/p>\n
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