![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u201c\u5973\u795e\u8fdb\u5316\u8bba\u201d\u7684\u540c\u540d\u516c\u4f17\u53f7.png\")
<\/p>\n\u4e13\u680f\u7684\u4f5c\u8005\u5bfa\u4e3b\u4eba\uff0c\u5728\u77e5\u4e4e\u4ece\u96f6\u5f00\u59cb\u4e00\u5b57\u4e00\u53e5\u5730\u5199\u4e0b\u4e86\u4e13\u680f\u7684\u51e0\u4e4e\u5168\u90e8\u5185\u5bb9\uff0c\u5e76\u521b\u5efa\u4e86\u73b0\u6709150\u4e07\u7c89\u4e1d\u7684\u540c\u540d\u516c\u4f17\u53f7\u201c\u5973\u795e\u8fdb\u5316\u8bba<\/a><\/span>\u201d\u3002<\/p>\n
\u5bfa\u4e3b\u4eba\u505a\u4e8b\u6709\u4e00\u79cd\u4ece\u5927\u5230\u5c0f\u7684\u601d\u7ef4\u65b9\u5f0f\uff0c\u7528\u56db\u4e2a\u5b57\u6982\u62ec\u90a3\u5c31\u662f\u201c\u9b42\u9053\u672f\u5668\u201d\u3002<\/p>\n
\u5bfa\u4e3b\u4eba\u5728\u505a\u81ea\u5a92\u4f53\u54c1\u724c\u201c\u5973\u795e\u8fdb\u5316\u8bba\u201d\u65f6\uff0c\u5c31\u4f7f\u7528\u4e86\u4e00\u79cd\u901a\u7528\u7684\u8bbe\u8ba1\u601d\u7ef4\uff0c\u5206\u4e3a\u4e0b\u5217\u4e94\u4e2a\u6b65\u9aa4\u3002<\/p>\n
1. \u540c\u7406Empathise<\/strong><\/p>\n
\u201c\u540c\u7406\u201d\u5f88\u5bb9\u6613\u88ab\u8bef\u89e3\u4e3a\u201c\u540c\u60c5\u201d\uff0c\u5b9e\u9645\u4e0a\u201c\u540c\u7406\u201d\u548c\u201c\u540c\u60c5\u201d\u4e0d\u4e00\u6837\u3002<\/p>\n
\u540c\u6837\u662f\u770b\u5230\u4e00\u4e2a\u4eba\u6454\u65ad\u4e86\u9aa8\u5934\uff0c\u540c\u60c5\u662f\u60f3\u7740\u201c\u8fd9\u4e2a\u4eba\u6454\u65ad\u4e86\u9aa8\u5934\uff0c\u597d\u53ef\u601c\u201d\uff0c\u540c\u7406\u5219\u662f\u8ba4\u4e3a\u201c\u8fd9\u4e2a\u4eba\u6454\u65ad\u4e86\u9aa8\u5934\uff0c\u6211\u4e4b\u524d\u4e5f\u6454\u65ad\u8fc7\u9aa8\u5934\uff0c\u6211\u77e5\u9053\u8fd9\u662f\u4e00\u79cd\u4ec0\u4e48\u6837\u7684\u4f53\u9a8c\u3002\u201d<\/p>\n
\u8981\u8fbe\u5230\u540c\u7406\uff0c\u5c31\u5fc5\u987b\u7406\u89e3\u7528\u6237\u5728\u60f3\u4ec0\u4e48\u3002\u6240\u4ee5\u5bfa\u4e3b\u4eba\u65e0\u8bba\u662f\u4e4b\u524d\u5728\u8bfa\u57fa\u4e9a\u5de5\u4f5c\uff0c\u8fd8\u662f\u540e\u6765\u521b\u529e\u201c\u5973\u795e\u8fdb\u5316\u8bba\u201d\uff0c\u90fd\u91cd\u70b9\u53d1\u8d77\u8fc7\u7528\u6237\u8c03\u7814\u7684\u6d3b\u52a8\u3002<\/p>\n
2. \u5b9a\u4e49Define<\/strong><\/p>\n
\u5b9a\u4e49\u7684\u5185\u5bb9\u53ef\u4ee5\u5206\u4e3a\u4e24\u4e2a\u90e8\u5206\uff0c\u4e00\u4e2a\u662f\u7528\u6237\u89d2\u8272Persona\uff0c\u4e00\u4e2a\u662f\u573a\u666fScenario\u3002<\/p>\n
\u7528\u6237\u89d2\u8272\uff0c\u7528\u5bfa\u4e3b\u4eba\u7684\u8bdd\u8bf4\uff0c\u5c31\u662f\u201c\u6839\u636e\u7528\u6237\u8d44\u6599\u628a\u6240\u6709\u7528\u6237\u7684\u5f62\u8c61\u6c47\u603b\u6210\u4e00\u4e2a\u865a\u62df\u7684\u4eba\u201d\u3002\u5f88\u591a\u4eba\u89c9\u5f97\u8fd9\u4e2a\u6982\u5ff5\u5f88\u865a\uff0c\u4f46\u5bfa\u4e3b\u4eba\u5374\u628a\u8fd9\u4e2a\u7406\u8bba\u5b9e\u8df5\u5f97\u5f88\u597d\u3002<\/p>\n
\u6700\u65e9\u671f\u7684\u7528\u6237\u89d2\u8272\u5206\u6790\u662f\u5973\u795e\u8fdb\u5316\u8bba\u901a\u8fc7\u5bfb\u627e\u6781\u7aef\u7528\u6237\uff0c\u5e76\u4ece\u516d\u4e2a\u7eac\u5ea6\u5206\u6790\u8fd9\u4e9b\u7528\u6237\u7684\u7279\u70b9\uff0c\u5206\u6790\u5176\u5360\u6bd4\u3002<\/p>\n
\u6839\u636e\u8fd9\u4e9b\u5206\u6790\uff0c\u518d\u7ed3\u5408\u5973\u795e\u8fdb\u5316\u8bba\u6240\u5904\u7684\u9636\u6bb5\uff0c\u8fdb\u884c\u5185\u5bb9\u7684\u53d6\u820d\u3002\u6bd4\u5982\u8bf4\uff0c\u65e9\u671f\u7684\u7528\u6237\u4ee5\u5c0f\u767d\u4e3a\u4e3b\uff0c\u5185\u5bb9\u5c31\u4f1a\u6bd4\u8f83\u521d\u9636\uff1b\u4e09\u5e74\u540e\u6c89\u6dc0\u7684\u591a\u662f\u8001\u7528\u6237\uff0c\u5185\u5bb9\u76f8\u5bf9\u5c31\u4f1a\u6bd4\u8f83\u9ad8\u9636\u3002<\/p>\n
\u540e\u6765\u5973\u795e\u8fdb\u5316\u8bba\u7684\u7528\u6237\u89d2\u8272\u5206\u6790\u89c9\u5f97\u8d8a\u6765\u8d8a\u7cbe\u7ec6\uff0c\u76f4\u81f3\u51fa\u6765\u4e86\u4e00\u4e2a\u4ee3\u8868\u4e86\u5927\u591a\u6570\u7528\u6237\u7684\u89d2\u8272Emily\u3002<\/p>\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u66f4\u52a0\u7ec6\u81f4\u7684\u7528\u6237\u89d2\u8272\u5206\u6790-600x338.jpg\")
\u6240\u6709\u8fd9\u4e9b\u4fe1\u606f\uff0c\u90fd\u51b3\u5b9a\u4e86\u5973\u795e\u8fdb\u5316\u8bba\u7684\u4ea7\u54c1\u9700\u8981\u505a\u4ec0\u4e48\u3001\u4e0d\u8981\u505a\u4ec0\u4e48\uff0c\u51b3\u7b56\u662f\u975e\u5e38\u6e05\u6670\u7684\u3002\u5927\u5bb6\u5728\u505a\u51b3\u7b56\u7684\u65f6\u5019\uff0c\u4e0d\u4f1a\u8bf4\u201c\u6211\u89c9\u5f97\u201d\uff0c\u800c\u662f\u201cEmily\u89c9\u5f97\u201d\u3002<\/p>\n
\u6bd4\u5982\u8bf4Emily\u5728\u6d4f\u89c8\u7f8e\u5986\u62a4\u80a4\u6587\u7ae0\u65f6\uff0c\u6d88\u9063\u5a31\u4e50\u3001\u89e3\u51b3\u95ee\u9898\u5404\u5360\u4e00\u534a\uff0c\u8fd9\u5c31\u51b3\u5b9a\u4e86\u201c\u5973\u795e\u8fdb\u5316\u8bba\u201d\u6587\u7ae0\u7684\u98ce\u683c\u3002Emily\u8d2d\u7269\u76f8\u5bf9\u7406\u6027\uff0c\u6240\u4ee5\u201c\u5973\u795e\u8fdb\u5316\u8bba\u201d\u7684\u6587\u7ae0\u591a\u662f\u201c\u7f8e\u5986\u79d1\u666e\u201d\u3002Emily\u7684\u9884\u7b97\u9ad8\u4e14\u4ef7\u683c\u654f\u611f\uff0c\u201c\u5973\u795e\u8fdb\u5316\u8bba\u201d\u56e2\u961f\u5c31\u80fd\u786e\u5b9a\u63a8\u8350\u7269\u54c1\u7684\u4ef7\u4f4d\u5927\u6982\u5982\u4f55\uff0c\u5185\u5bb9\u662f\u9700\u8981\u6253\u6298\u4fe1\u606f\u7684\u3002<\/p>\n
\u5173\u4e8e\u573a\u666f\u7684\u5206\u6790\uff0c\u5973\u795e\u8fdb\u5316\u8bba\u66fe\u7ecf\u8fdb\u884c\u5927\u578b\u7684\u53e3\u7ea2\u8bd5\u8272\u6d3b\u52a8\uff0c\u5c31\u662f\u4e3a\u4e86\u770b\u5230\u7528\u6237\u600e\u4e48\u6311\u9009\u53e3\u7ea2\u3001\u600e\u4e48\u4e70\u3001\u600e\u4e48\u7528\u3002<\/p>\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u53e3\u7ea2\u8bd5\u8272\u6d3b\u52a8\u73b0\u573a\u7167\u7247-600x337.jpg\")
3. \u60f3\u6cd5Ideate<\/strong><\/p>\n
\u901a\u8fc7\u7528\u6237\u8bbf\u8c08\u7b49\u6d3b\u52a8\u5206\u6790\u5b8c\u7528\u6237\u89d2\u8272\u548c\u573a\u666f\u540e\uff0c\u5c31\u4f1a\u6709\u521d\u6b65\u7684\u60f3\u6cd5\uff0c\u8fd9\u4e2a\u65f6\u5019\u5c31\u53ef\u4ee5\u901a\u8fc7\u68b3\u7406\u7528\u6237\u7684\u884c\u4e3a\u6a21\u578b\uff0c\u6574\u7406\u51fa\u9009\u9898\u6846\u67b6\u3002<\/p>\n
\u5bfa\u4e3b\u4eba\u4e3e\u4e86\u4e00\u4e2a\u4f8b\u5b50\uff0c\u8bf4\u5230\u4e86\u81ea\u5df1\u5728\u8bfa\u57fa\u4e9a\u7684\u65f6\u5019\uff0c\u8c03\u7814\u7528\u6237\u81ea\u62cd\u5982\u4f55\u4f7f\u7528app\uff0c\u7ed3\u679c\u53d1\u73b0\u201c\u7528\u6237\u81ea\u62cd\u65f6\u662f\u4f1a\u8df3app\u7684\uff0c\u5148\u7528\u8fd9\u4e2aapp\u7684\u7f8e\u989c\uff0c\u518d\u7528\u90a3\u4e2aapp\u7684\u6ee4\u955c\u201d\u7b49\u4e00\u7cfb\u5217\u7279\u70b9\u3002\u4e8e\u662f\u9488\u5bf9\u8fd9\u4e2a\u7279\u70b9\uff0c\u505a\u51fa\u4e86\u5f53\u5e74\u5f88\u53d7\u6b22\u8fce\u7684\u4e00\u6b3e\u81ea\u62cdApp\u3002<\/p>\n
4. \u539f\u578bPrototype<\/strong><\/p>\n
\u4ee5\u4e0a\u5185\u5bb9\u90fd\u786e\u5b9a\u4e4b\u540e\uff0c\u5c31\u53ef\u4ee5\u8bbe\u8ba1\u4ea7\u54c1\u7684\u539f\u578b\u4e86\u3002<\/p>\n
\u800c\u201c\u5973\u795e\u8fdb\u5316\u8bba\u201d\u4ea7\u54c1\u7684\u539f\u578b\uff0c\u5c31\u662f\u201c\u4ec5\u9650\u9884\u89c8\u201d\u7684\u9009\u9898\u6587\u7ae0\u3002\u8d1f\u8d23\u8fd0\u8425\u7684\u540c\u4e8b\u4f1a\u4e13\u95e8\u5728\u670b\u53cb\u5708\u6536\u96c6\u7528\u6237\u4fe1\u606f\uff0c\u6bd4\u5982\u8bf4\u8ba9\u7528\u6237\u8d77\u6807\u9898\u6216\u8005\u9009\u6807\u9898\u7b49\u3002\u6700\u540e\u201c\u5973\u795e\u8fdb\u5316\u8bba\u201d\u7684\u6807\u9898\u90fd\u662f\u6839\u636e\u7528\u6237\u6570\u636e\u51b3\u5b9a\u7684\u3002<\/p>\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u901a\u8fc7\u8fd0\u8425\u670b\u53cb\u5708\u6536\u96c6\u7528\u6237\u6570\u636e-600x340.jpg\")
\u9664\u4e86\u6807\u9898\uff0c\u9009\u9898\u548c\u521d\u7a3f\u4e5f\u4f1a\u901a\u8fc7\u7c7b\u4f3c\u7684\u65b9\u5f0f\u88ab\u4f18\u5316\uff0c\u6bd4\u5982\u5728\u5fae\u4fe1\u53f7\u6216\u5fae\u4fe1\u7fa4\u5f81\u6c42\u8bfb\u8005\u7684\u610f\u89c1\u3002<\/p>\n
\u6240\u4ee5\u6bcf\u4e00\u7bc7\u6587\u7ae0\u88ab\u53d1\u51fa\u53bb\u4e4b\u524d\uff0c\u5927\u5bb6\u5fc3\u91cc\u5bf9\u4e8e\u6587\u7ae0\u7684\u6570\u636e\u90fd\u5fc3\u91cc\u6709\u6570\u4e86\u3002<\/p>\n
5. \u6d4b\u8bd5Test<\/strong><\/p>\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5bfa\u4e3b\u4eba\u77e5\u4e4e\u4e3b\u9875\u7684\u56de\u7b54-600x342.jpg\")
\u8bf4\u5230\u6d4b\u8bd5\uff0c\u5bfa\u4e3b\u4eba\u8bf4\u5979\u6700\u65e9\u7684\u6d4b\u8bd5\u5176\u5b9e\u5c31\u662f\u5728\u77e5\u4e4e\u4e0a\u7b54\u9898\uff0c\u7c7b\u4f3c\u4e8e\u521b\u4e1a\u7684\u51b7\u542f\u52a8\u73af\u8282\u3002\u56e0\u4e3a\u77e5\u4e4e\u7684\u7b97\u6cd5\u76f8\u5bf9\u4e8e\u516c\u5e73\uff0c\u56de\u7b54\u7684\u8d28\u91cf\u9ad8\u7684\u8bdd\u4e00\u5b9a\u4f1a\u6709\u8d5e\uff0c\u6709\u5173\u6ce8\u3002<\/p>\n
\u5f53\u65f6\uff0c\u5979\u7ed9\u81ea\u5df1\u786e\u5b9a\u4e86\u51e0\u4e2a\u65b9\u5411\uff1a<\/p>\n
\u56db\u4e2a\u65b9\u5411\u662f\u540c\u65f6\u8fdb\u884c\u7684\uff0c\u7ed3\u679c\u5979\u5728\u7f8e\u5986\u65b9\u5411\u4e0a\u7684\u4f18\u52bf\u4e00\u4e0b\u5c31\u663e\u73b0\u51fa\u6765\u4e86\uff0c\u6240\u4ee5\u5c31\u8fc5\u901f\u653e\u5f03\u4e86\u8d70\u5f97\u4e0d\u90a3\u4e48\u987a\u7545\u7684\u4e09\u4e2a\u65b9\u5411\u3002<\/p>\n
\u800c\u4e14\u5728\u5199\u6bcf\u4e00\u7bc7\u56de\u7b54\u548c\u6587\u7ae0\u7684\u65f6\u5019\uff0c\u5979\u90fd\u505a\u4e86\u5927\u91cf\u7684\u540c\u7c7b\u6587\u7ae0\u7684\u5206\u6790\uff0c\u6bd4\u5982\u8bf4\u901a\u8fc7\u8bc4\u8bba\uff0c\u6765\u5b66\u4e60\u7ade\u4e89\u5bf9\u624b\uff08\u5728\u77e5\u4e4e\u4e0a\u7b54\u4e86\u540c\u4e00\u9053\u9898\u7684\u4eba\uff09\u7684\u4f18\u7f3a\u70b9\uff0c\u6765\u6539\u5199\u81ea\u5df1\u7684\u6587\u7ae0\u3002<\/p>\n
\u4ee5\u4e0a\uff0c\u5c31\u662f\u5bfa\u4e3b\u4eba\u75283\u5e74\u65f6\u95f4\u901a\u8fc7\u8bbe\u8ba1\u601d\u7ef4\u628a\u201c\u5973\u795e\u8fdb\u5316\u8bba\u201d\u4ece0\u505a\u5230\u5168\u7f51300\u4e07\u7c89\u4e1d\u7684\u8fc7\u7a0b\u3002<\/p>\n
\u5728\u5973\u795e\u8fdb\u5316\u8bba\u53d1\u5c55\u7684\u8fc7\u7a0b\u4e2d\uff0c\u8fd8\u6709\u4e24\u4e2a\u6781\u5176\u7cbe\u5f69\u7684\u57fa\u4e8e\u7528\u6237\u505a\u51b3\u7b56\u7684\u6848\u4f8b\u3002<\/p>\n
\u4e00\u662f17\u5e74\u5e74\u4e2d\u7684\u65f6\u5019\uff0c\u901a\u8fc7\u540e\u53f0\u7684\u53cd\u9988\uff0c\u56e2\u961f\u53d1\u73b0\u4e86\u4e00\u4e2a\u73b0\u8c61\u2014\u2014\u7528\u6237\u6709\u5f88\u591a\u95ee\u9898\uff0c\u90fd\u662f\u201c\u5973\u795e\u8fdb\u5316\u8bba\u201d\u4ee5\u524d\u4ee5\u957f\u6587\u7684\u5f62\u5f0f\u89e3\u7b54\u8fc7\u7684\uff0c\u4f46\u662f\u5f88\u591a\u7528\u6237\u5373\u4f7f\u6709\u540c\u6837\u7684\u7591\u95ee\uff0c\u53ef\u80fd\u4e5f\u6ca1\u6709\u65f6\u95f4\u9605\u8bfb\uff0c\u61d2\u5f97\u641c\u7d22\uff08\u540c\u7406Empathise\uff09\u3002<\/p>\n
\u4e8e\u662f\u4ed6\u4eec\u8ba4\u4e3a\uff0c\u7528\u6237\u9700\u8981\u201c\u4e00\u4e2a\u4e0d\u9700\u8981\u5f88\u591a\u65f6\u95f4\uff0c\u5c31\u80fd\u89e3\u51b3\u95ee\u9898\u7684\u4fe1\u606f\u8868\u73b0\u65b9\u5f0f\u201d\uff08\u5b9a\u4e49Define\uff09\u3002<\/p>\n
\u4ed6\u4eec\u63d0\u51fa\u4e86\u4e00\u4e2a\u60f3\u6cd5\uff0c\u90a3\u5c31\u662f\u4e00\u4e2a300\u4ee5\u5185\u7684\u5feb\u95ee\u5feb\u7b54\u680f\u76ee\uff08\u60f3\u6cd5Ideat\uff09\u3002<\/p>\n
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![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u91cd\u6784\u81ea\u5df1.png\")
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\u8fd9\u79cd\u7406\u5ff5\u548c\u7cbe\u76ca\u521b\u4e1a\u3001\u9ed1\u5ba2\u589e\u957f<\/a>\u7684\u7406\u89e3\u5176\u5b9e\u975e\u5e38\u4e00\u81f4\uff0c\u7528\u6237\u4f1a\u7528\u81ea\u5df1\u7684\u9009\u62e9\u544a\u8bc9\u4f60\uff0c\u4f60\u7684\u4ea7\u54c1\u4ef7\u503c\u51e0\u4f55\u3002\u6240\u4ee5\u6211\u4eec\u8981\u505a\u7684\u5c31\u662f\u5feb\u901f\u5b9e\u9a8c\u548c\u8fed\u4ee3\u3002<\/p>\n
1. \u591a\u6b21\u8f6c\u884c<\/strong><\/p>\n
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2. \u5b66\u4e60\u901f\u5ea6\u5f88\u5feb\u7684\u7ecf\u9a8c<\/strong><\/p>\n
3. \u7ed9\u5927\u5bb6\u7684\u6210\u957f\u5efa\u8bae<\/strong><\/p>\n
\u6587\uff1a\u96c5\u610f\u541b\uff08shiyayijun\uff09<\/p>\n
\u589e\u957f\u9ed1\u5ba2<\/a><\/span>CGO\u8350\u8bfb\u4ea7\u54c1\u8fd0\u8425\uff1a<\/strong><\/p>\n
\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u81ea\u5a92\u4f53\u6587\u7ae0-600x540.jpg\")
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