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\/><\/p>\n<p>\u603b\u7ed3\u4e00\u4e0b\uff0c\u5176\u5b9e\u8fd9\u4e24\u4e2a\u6848\u4f8b\u80cc\u540e\u90fd\u662f\u5229\u7528\u7ea2\u5305\u8fd9\u4e00\u4e2a\u70b9\u4f5c\u4e3a\u8bf1\u56e0\uff0c\u8ba9\u7528\u6237\u5148\u53c2\u4e0e\u8fdb\u6765\u3002\u540c\u65f6\u6574\u4e2a\u5c0f\u6e38\u620f\u7684\u53c2\u4e0e\u95e8\u69db\u6781\u4f4e\uff0c\u8ba9\u7528\u6237\u4e0d\u52a0\u601d\u7d22\u7684\u80fd\u591f\u8fdb\u884c\u5230\u4e0b\u4e00\u8f6e\u3002<\/p>\n<p><strong>2.2\u5e08\u5f92\u4f53\u7cfb<\/strong><\/p>\n<p>\u8fd9\u662f\u548c\u641c\u72d0\u65b0\u95fb\u5408\u4f5c\u7684\u4e00\u4e2a\u6848\u4f8b\uff0c\u6211\u4eec\u5728\u5e08\u5f92\u4f53\u7cfb\u7684\u73a9\u6cd5\u4e0a\u52a0\u4e86\u4e00\u4e2a\u5c0f\u6e38\u620f\uff0c\u7528\u6237\u53c2\u4e0e\u62bd\u5956\uff0c\u5fc5\u987b\u662f\u9700\u8981\u9080\u8bf7\u5f92\u5f1f\u7684\uff0c\u9080\u8bf7\u5230\u51e0\u4e2a\u5c31\u80fd\u4e2d\u5956\uff0c\u5f97\u5230\u4e00\u767e\u5143\u7684\u73b0\u91d1\uff0c\u8fd9\u6837\u7684\u4e00\u4e2a\u523a\u6fc0\uff0c\u5176\u5b9e\u4e5f\u5c31\u662f\u5229\u7528\u7ea2\u5305\u7684\u73a9\u6cd5\u8fdb\u884c\u62c6\u89e3\uff0c\u63d0\u5347\u7528\u6237\u6536\u5f92\u7684\u6548\u7387\uff0c\u6574\u4e2a\u6d3b\u52a8\u6548\u679c\u8fdc\u8d85\u9884\u671f\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-12468\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5e08\u5f92\u4f53\u7cfb-600x240.png\" alt=\"\" width=\"600\" height=\"240\" \/><\/p>\n<p><strong>2.3\u6e38\u620f\u5316\u73a9\u6cd5<\/strong><\/p>\n<p>\u5f53\u4e0b\u6700\u70ed\u95e8\u7684\u4e00\u4e2a\u76db\u4e8b\u5927\u5bb6\u90fd\u77e5\u9053\uff0c\u662f\u4e16\u754c\u676f\u3002\u8fd9\u91cc\u4e3e\u7684\u4f8b\u5b50\u662f\u6211\u4eec\u4e0e\u4f18\u9177\u5408\u4f5c\u7684\u6848\u4f8b\uff0c\u8fd9\u662f\u4e00\u4e2a\u5a31\u4e50\u5316\u3001\u6e38\u620f\u5316\u73a9\u6cd5\u7684\u5178\u578b\u4ee3\u8868\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-12469\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6e38\u620f\u5316\u73a9\u6cd5-600x333.png\" alt=\"\" width=\"600\" height=\"333\" \/><\/p>\n<p>\u8fd9\u4e2a\u6e38\u620f\u7528\u6237\u53c2\u4e0e\u95e8\u69db\u6781\u4f4e\uff0c\u7528\u6237\u53ef\u4ee5\u6839\u636e\u81ea\u5df1\u7684\u9053\u5177\u3001\u4e3b\u9898\u3001\u80cc\u666f\uff0c\u52a0\u4e0a\u4e00\u4e9b\u81ea\u5df1\u60f3\u8981\u7684\u5ba3\u4f20\u6807\u8bed\uff0c\u751f\u6210\u56fe\u7247\u4e4b\u540e\u7528\u6237\u81ea\u53d1\u5730\u8f6c\u53d1\u5230\u670b\u53cb\u5708\u3002\u7528\u6237\u7684\u60f3\u8c61\u529b\u5176\u5b9e\u7279\u522b\u4e30\u5bcc\uff0c\u6c38\u8fdc\u4e0d\u8981\u4f4e\u4f30\u4e86\u7528\u6237\u5a31\u4e50\u81f3\u6b7b\uff0c\u5411\u5f80\u5a31\u4e50\u8fd9\u6837\u7684\u4e00\u4e2a\u80fd\u529b\u3002<\/p>\n<h3 style=\"text-align: center;\">\u4e09\u3001\u5a31\u4e50\u5316\u3001\u7ea2\u5305\u52a9\u529b\u7528\u6237\u6d3b\u8dc3\u548c\u7559\u5b58<\/h3>\n<p>\u63a5\u4e0b\u6765\u5206\u4eab\u4e00\u4e0b\u6211\u4eec\u600e\u4e48\u505a\u7528\u6237\u7684\u6d3b\u8dc3\u548c\u7559\u5b58\u3002\u6838\u5fc3\u6211\u603b\u7ed3\u5c31\u662f\u4e09\u4e2a\u5173\u5065\u8bcd\uff1a\u5851\u9020\u611f\u77e5\u3001\u6838\u5fc3\u4ef7\u503c\u3001\u4e13\u4eba\u4e13\u9879\u3002<\/p>\n<p>\u5176\u5b9e\u8ddf\u5f88\u591a\u884c\u4e1a\u4ea4\u6d41\u4e0b\u6765\uff0c\u6211\u4eec\u53d1\u73b0\u79ef\u5206\u8fd9\u4ef6\u4e8b\u60c5\u5927\u5bb6\u90fd\u5728\u505a\uff0c\u6700\u65e9\u8d77\u6e90\u4e8e\u822a\u7a7a\u516c\u53f8\u6216\u8005\u4fe1\u7528\u5361\u7b49\u7b49\uff0c\u4f46\u662f\u884c\u4e1a\u4f20\u9012\u7ed9\u6211\u7684\u4fe1\u53f7\u662f\u89c9\u5f97\u505a\u79ef\u5206\u8fd9\u4ef6\u4e8b\u60c5\u8d8a\u6765\u8d8a\u75b2\u6001\u3001\u9e21\u808b\uff0c\u751a\u81f3\u89c9\u5f97\u79ef\u5206\u6ca1\u6709\u7528\u3002\u5982\u679c\u8bf4\u73b0\u573a\u6709\u505a\u79ef\u5206\u8fd0\u8425\u8fd9\u4ef6\u4e8b\u60c5\u7684\u540c\u5b66\u4e5f\u4f1a\u6709\u8fd9\u6837\u7684\u611f\u89c9\uff0c\u4e0d\u77e5\u9053ROI\u600e\u4e48\u53bb\u63d0\u5347\uff0c\u6000\u7591\u79ef\u5206\u5230\u5e95\u662f\u4e0d\u662f\u4e2a\u6760\u6746\uff0c\u80fd\u4e0d\u80fd\u7fd8\u52a8\u7528\u6237\u7684\u7559\u5b58\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-12470\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u79ef\u5206-600x357.png\" alt=\"\" width=\"600\" height=\"357\" \/><\/p>\n<p>\u7b54\u6848\u662f\u53ef\u4ee5\u7684\uff0c\u53ea\u662f\u73b0\u5728\u5f53\u4e0b\u8fd9\u4e2a\u9636\u6bb5\uff0c\u6240\u6709\u5f00\u53d1\u8005\u7684\u79ef\u5206\u73a9\u6cd5\u90fd\u5df2\u7ecf\u88ab\u6dd8\u6c70\u4e86\u3002\u8fc7\u53bb\u5927\u5bb6\u73a9\u7684\u79ef\u5206\u8fd0\u8425\u5957\u8def\uff0c\u662f\u79ef\u5206\u5c31\u7b49\u4e8e\u5151\u6362\uff0c\u79ef\u5206\u5851\u9020\u7684\u611f\u77e5\u5c31\u662f\u5151\u6362\uff0c\u4f46\u662f\u5151\u6362\u8fd9\u4ef6\u4e8b\u60c5\u662f\u7279\u522b\u4f4e\u9891\u7684\u884c\u4e3a\uff0c\u7528\u6237\u4e0d\u53ef\u80fd\u6bcf\u5929\u5151\u6362\uff0c\u6216\u8005\u4e0d\u53ef\u80fd\u4e00\u5929\u5151\u6362\u51e0\u6b21\uff0c\u6211\u4eec\u5151\u5427\u7684\u6838\u5fc3\u601d\u8003\u662f\u600e\u4e48\u6837\u53bb\u8ba9\u7528\u6237\u66f4\u9ad8\u9891\u7684\u73a9\u8fdb\u6765\u3002<\/p>\n<p>\u9664\u4e86\u5851\u9020\u4e00\u4e2a\u79ef\u5206\u5373\u6709\u7528\u7684\u7b2c\u4e00\u5370\u8c61\uff0c\u8fd8\u8981\u8ba9\u7528\u6237\u89c9\u5f97\u79ef\u5206\u597d\u73a9\u6709\u8da3\u3002\u6240\u4ee5\u6211\u4eec\u4e3a\u7528\u6237\u6253\u9020\u7684\u662f\u5c5e\u4e8e\u6bcf\u4e2a\u4eba\u7684\u4e13\u4eba\u4e13\u4eab\u7684\u79ef\u5206\u6e38\u4e50\u56ed\uff0c\u91cc\u9762\u6838\u5fc3\u5c31\u4e24\u4e2a\u601d\u8def\uff1a\u4e00\u662f\u5bf9\u7528\u6237\u8fdb\u884c\u5206\u5c42\u5206\u7c7b\uff0c\u4e8c\u662f\u52a0\u5165\u6e38\u620f\u5316\u7684\u601d\u8def\u3002<\/p>\n<p>\u4e0b\u56fe\u4e3e\u4e86\u4e00\u4e2a\u6848\u4f8b\uff0c\u662f\u6211\u4eec\u7ed9\u5408\u4f5c\u4f19\u4f34\u6253\u9020\u7684\u4e00\u4e2a\u79ef\u5206\u65b9\u6848\u3002\u4ec0\u4e48\u662f\u4e13\u4eba\u4e13\u4eab\uff1f\u6bd4\u5982\u5e94\u7528\u5b9d\uff0c\u4ed6\u7684\u4ea7\u54c1\u5c5e\u6027\u573a\u666f\u662f\u4e0b\u8f7dAPP\uff0c\u4e00\u4e2a\u4e0b\u8f7d\u4e86\u6ef4\u6ef4\u7684\u7528\u6237\u5728\u5e94\u7528\u5b9d\u7684\u79ef\u5206\u6e38\u4e50\u56ed\u4e2d\uff0c\u770b\u5230\u7684\u662f\u6ef4\u6ef4\u76f8\u5173\u7684\u4f18\u60e0\u5238\uff0c\u7cbe\u786e\u5339\u914d\u7528\u6237\u7684\u559c\u597d\uff0c\u8fd9\u662f\u4e00\u7c7b\u5206\u5c42\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-12471\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u79ef\u5206\u65b9\u6848-600x267.png\" alt=\"\" width=\"600\" height=\"267\" 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style=\"text-align: center;\">\u56db\u3001\u8fd0\u8425\u662f\u4e00\u4e2a\u6210\u4f53\u7cfb\u7684\u4e8b<\/h3>\n<p>\u5176\u5b9e\u6211\u4eec\u505a\u8fd0\u8425\uff0c\u5c31\u662f\u5728\u5256\u6790\u6574\u4e2a\u7528\u6237\u7684\u94fe\u8def\uff0c<a href=\"https:\/\/www.growthhk.cn\/tag\/AARRR\">AARRR<\/a>\u8fd9\u6837\u7684\u6a21\u578b\u3002\u4ece\u6f5c\u5728\u7528\u6237\u5230DAU\u7528\u6237\u5230\u7559\u5b58\u7528\u6237\u518d\u5230\u4ed8\u8d39\u7528\u6237\u518d\u5230\u7528\u6237\u590d\u8d2d\u3001\u4f20\u64ad\uff0c\u6574\u4e2a\u94fe\u8def\u90fd\u662f\u9700\u8981\u6211\u4eec\u505a\u7b56\u7565\uff0c\u4e0d\u662f\u4e3a\u4e86\u6d3b\u8dc3\u7528\u6237\u800c\u6d3b\u8dc3\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-12472\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u8fd0\u8425\u662f\u4e00\u4e2a\u6210\u4f53\u7cfb\u7684\u4e8b-600x270.png\" alt=\"\" width=\"600\" height=\"270\" 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