\u5728\u5f53\u524d\u65e5\u76ca\u6fc0\u70c8\u7684\u7ade\u4e89\u73af\u5883\u4e0b\uff0cMartech<\/a>\u53ef\u4ee5\u8d4b\u80fd\u4f01\u4e1a\u66f4\u6709\u5229\u5730\u8de8\u8d8a\u4e09\u5ea7\u589e\u957f\u5927\u5c71\uff1a\u521b\u9020\u81ea\u8eab\u4ef7\u503c\u3001\u8d62\u5f97\u7ade\u4e89\u4f18\u52bf\u3001\u9886\u5148\u5e02\u573a\u65f6\u95f4\u3002\u4f46\u662f\uff0c\u73b0\u9636\u6bb5Martech\u7684\u5e94\u7528\u96be\u70b9\u6709\uff1a\u5982\u4f55\u4f7f\u6280\u672f\u548c\u4e1a\u52a1\u66f4\u597d\u7ed3\u5408\uff0c\u771f\u6b63\u505a\u5230\u65e0\u7f1d\u5bf9\u63a5\uff1b\u8fd9\u7c7b\u9879\u76ee\u7684\u6536\u76ca\u5468\u671f\u76f8\u5bf9\u8f83\u957f\uff0c\u4e14\u9700\u8981\u7b56\u7565\uff0c\u8fd0\u8425\uff0c\u4eba\u624d\uff0c\u6280\u80fd\u7b49\u5168\u65b9\u4f4d\u7684\u6295\u5165\u4e0e\u914d\u5408\uff0c\u5bf9\u6b64\u4f01\u4e1a\u8981\u6709\u5145\u5206\u8ba4\u77e5\u5e76\u5bf9Martech\u9879\u76ee\u7ed9\u4e0e\u8db3\u591f\u8010\u5fc3\u3002<\/p>\n

1. \u60a8\u8ba4\u4e3aMartech\u80fd\u89e3\u51b3\u4f01\u4e1a\u589e\u957f<\/a><\/span>\u7684\u54ea\u4e9b\u95ee\u9898\uff1f<\/strong><\/p>\n

\u589e\u957f\u662f\u4f01\u4e1a\u53d1\u5c55\u7684\u6c38\u6052\u547d\u9898\u3002\u5728\u5f53\u524d\u65e5\u76ca\u6fc0\u70c8\u7684\u7ade\u4e89\u73af\u5883\u4e0b\uff0cMartech\u53ef\u4ee5\u8d4b\u80fd\u4f01\u4e1a\u66f4\u6709\u5229\u5730\u8de8\u8d8a\u4e09\u5ea7\u589e\u957f\u5927\u5c71\uff1a\u521b\u9020\u81ea\u8eab\u4ef7\u503c\u3001\u8d62\u5f97\u7ade\u4e89\u4f18\u52bf\u3001\u9886\u5148\u5e02\u573a\u65f6\u95f4\u3002\u5408\u7406\u4f7f\u7528\u5404\u79cdMartech\u7684\u6709\u673a\u7ed3\u5408\uff0c\u63d0\u4f9b\u4f18\u5316\u7684\u529f\u80fd\uff0c\u5c31\u50cf\u8d4b\u4e88\u4e86\u4f01\u4e1a\u589e\u957f\u7684\u6709\u529b\u6b66\u5668\uff0c\u6210\u4e3a\u4f01\u4e1a\u589e\u957f\u7684\u9a71\u52a8\u8981\u7d20\uff08Enabler\uff09\u3002<\/p>\n

\u9996\u5148\uff0cMartech\u7684\u5ba2\u6237\u884c\u4e3a\u6355\u6349\u548c\u6807\u7b7e\u6280\u672f\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u627e\u51c6\u5e02\u573a\u5b9a\u4f4d\uff0c\u96c6\u4e2d\u80fd\u529b\u670d\u52a1\u5173\u952e\u5ba2\u6237\u3002\u5176\u6b21\uff0cMartech\u548c\u7f51\u7edc\u4fe1\u606f\u6280\u672f\u7684\u7efc\u5408\u5e94\u7528\uff0c\u53ef\u4ee5\u53ca\u65f6\u6355\u6349\u7ade\u4e89\u5bf9\u624b\u7684\u52a8\u5411\uff0c\u5e76\u4e14\u5c06\u53cd\u5e94\u884c\u52a8\u4ed8\u8bf8\u5b9e\u65bd\u3002\u6700\u540e\uff0cMartech\u7684\u81ea\u52a8\u54cd\u5e94\u6280\u672f\uff0c\u53ef\u4ee5\u5feb\u901f\u5730\u5bf9\u5404\u79cd\u53d8\u5316\u8fdb\u884c\u54cd\u5e94\uff0c\u5e76\u4e14\u9a8c\u8bc1\u54cd\u5e94\u6548\u679c\uff0c\u5e2e\u52a9\u4f01\u4e1a\u51c6\u786e\u5224\u65ad\u6218\u7565\u548c\u6218\u672f\u7684\u65b9\u5411\u662f\u5426\u6b63\u786e\u3002\u6240\u4ee5Martech\u53ef\u4ee5\u5e2e\u52a9\u7ec4\u7ec7\u63d0\u9ad8\u878d\u5408\u3001\u8de8\u754c\u3001\u5f00\u653e\u7684\u80fd\u529b\uff0c\u662f\u4f01\u4e1a\u589e\u957f\u7ebf\u8def\u56fe\u4e0a\u7684\u5229\u5668\u3002<\/p>\n

2. \u73b0\u9636\u6bb5Martech\u6700\u5927\u7684\u96be\u70b9\u662f\u4ec0\u4e48\uff1f\u54ea\u4e2a\u884c\u4e1a\u9002\u7528\u6027\u6700\u9ad8\uff1f \u6700\u91cd\u8981\u7684\u5e94\u7528\u573a\u666f\u662f\u4ec0\u4e48\uff1f<\/strong><\/p>\n

\u76ee\u524d\uff0cMartech\u57282C\u884c\u4e1a\u3001\u96f6\u552e\u884c\u4e1a\u548c\u94f6\u884c\u4e1a\u7684\u5e94\u7528\u6bd4\u8f83\u4e30\u5bcc\uff0c\u5e38\u89c1\u7684\u5e94\u7528\u573a\u666f\u57fa\u672c\u4e0a\u90fd\u662f\u6839\u636e\u5ba2\u6237\u884c\u4e3a\u89e6\u53d1\u8425\u9500\u4fe1\u606f\uff0c\u6bd4\u5982\u5237\u5361\u540e\u7ed9\u5ba2\u6237\u63a8\u9001\u76f8\u5e94\u7684\u5546\u6237\u4fe1\u606f\u3002<\/p>\n

\u73b0\u9636\u6bb5Martech\u7684\u5e94\u7528\u96be\u70b9\u6709\u4e24\u4e2a\uff1a\u4e00\u662f\u5982\u4f55\u4f7f\u6280\u672f\u548c\u4e1a\u52a1\u66f4\u597d\u7ed3\u5408\uff0c\u771f\u6b63\u505a\u5230\u65e0\u7f1d\u5bf9\u63a5\uff1b\u4e8c\u662f\u8fd9\u7c7b\u9879\u76ee\u7684\u6536\u76ca\u5468\u671f\u76f8\u5bf9\u8f83\u957f\uff0c\u4e14\u9700\u8981\u7b56\u7565\uff0c\u8fd0\u8425\uff0c\u4eba\u624d\uff0c\u6280\u80fd\u7b49\u5168\u65b9\u4f4d\u7684\u6295\u5165\u4e0e\u914d\u5408\uff0c\u5bf9\u6b64\u4f01\u4e1a\u8981\u6709\u5145\u5206\u8ba4\u77e5\u5e76\u5bf9Martech\u9879\u76ee\u7ed9\u4e88\u8db3\u591f\u8010\u5fc3\u3002<\/p>\n

3. CMO<\/a><\/span>\u8be5\u5982\u4f55\u57f9\u517b\u6280\u672f\u589e\u957f<\/a><\/span>\u6218\u7565\u601d\u7ef4\uff1f\u5efa\u7acb\u8425\u9500\u6280\u672f\u56e2\u961f\u9700\u8981\u63d0\u5347\u54ea\u4e9b\u80fd\u529b\uff1f<\/strong><\/p>\n

\u4f17\u6240\u5468\u77e5\uff0c\u73b0\u4ee3\u5ba2\u6237\u7684\u884c\u4e3a\u53d8\u5f97\u65e5\u8d8b\u6570\u5b57\u5316\uff0c\u8425\u9500\u4e0d\u518d\u662f\u51ed\u81ea\u5df1\u7684\u611f\u89c9\u731c\u6d4b\u5ba2\u6237\u7684\u559c\u597d\uff0c\u800c\u662f\u8981\u5229\u7528\u5148\u8fdb\u7684Martech\u638c\u63e1\u5ba2\u6237\u52a8\u5411\uff0c\u4e0d\u65ad\u6d4b\u8bd5\u5ba2\u6237\u7684\u504f\u597d\u3002\u8fd9\u5c31\u9700\u8981\u5728\u56e2\u961f\u5185\u8d2f\u5f7b\u201c\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u201d\u7684\u601d\u8def\uff0c\u505a\u5230\u4ece\u5ba2\u6237\u7684\u89d2\u5ea6\u51fa\u53d1\u770b\u95ee\u9898\uff0c\u5feb\u901f\u54cd\u5e94\u5ba2\u6237\u7684\u53d8\u5316\u3002\u56e0\u6b64\uff0cCMO\u8981\u79ef\u6781\u63a8\u52a8\u8fd9\u79cd\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u6587\u5316\uff0c\u6fc0\u52b1\u5458\u5de5\u5229\u7528Martech\u8fdb\u884c\u53d8\u9769\u3002<\/p>\n

\u5f53\u524d\u7684\u5e02\u573a\u77ac\u606f\u4e07\u53d8\uff0cModel\u8425\u9500\u6280\u672f\u56e2\u961f\u9700\u8981\u63d0\u5347\u7684\u91cd\u70b9\u6709\u4e09\uff1a\u4e00\u662f\u52a0\u5f3a\u654f\u6377\u6027\uff0c\u4e8c\u662f\u4ee5\u6570\u636e\u4e3a\u5148\uff0c\u4e09\u662f\u83b7\u53d6\u4e1a\u52a1\u6d1e\u5bdf\u3002<\/p>\n

4. \u60a8\u8ba4\u4e3a\u5c06\u6765\u4f1a\u662f\u505a\u5e02\u573a\u7684\u4eba\u8fd8\u662f\u6280\u672f\u51fa\u8eab\u7684\u4eba\u8f6c\u578b\u6210\u4e3a\u6570\u636e\u8fd0\u8425\u4eba\u624d\uff1f\u54ea\u7c7b\u4eba\u624d\u7f3a\u53e3\u6700\u5927\uff1f<\/strong><\/p>\n

\u672a\u6765\u7684\u8425\u9500\u4eba\u90fd\u4f1a\u662f\u4e00\u4e2a\u590d\u5408\u578b\u4eba\u624d\uff0c\u5f53\u7136\u9996\u5148\u8981\u5177\u5907\u6570\u636e\u5206\u6790<\/a>\u7684\u6280\u80fd\u3002\u7531\u4e8e\u8425\u9500\u6280\u672f\u65b0\u5174\u53d1\u5c55\uff0c\u76f8\u6bd4\u8f83\u800c\u8a00\uff0c\u73b0\u9636\u6bb5\u6280\u672f\u578b\u7684\u8425\u9500\u4eba\u624d\u7f3a\u53e3\u6bd4\u8f83\u5927\u3002<\/p>\n

5. CMO\u5e94\u8be5\u5982\u4f55\u9009\u62e9\u9002\u5408\u81ea\u5df1\u7684\u6280\u672f\u8425\u9500\u5de5\u5177\u6216\u4ea7\u54c1\uff1f\u6709\u4ec0\u4e48\u63a8\u8350\uff1f<\/strong><\/p>\n

\u5e94\u8be5\u662f\u7528\u4e1a\u52a1\u51b3\u5b9a\u5de5\u5177\uff0c \u800c\u4e0d\u662f\u5de5\u5177\u51b3\u5b9a\u4e1a\u52a1\u3002\u4f5c\u4e3aCMO\uff0c\u9996\u5148\u8981\u8bc4\u4f30\u4f01\u4e1a\u6025\u9700\u89e3\u51b3\u7684\u95ee\u9898\uff0c\u7136\u540e\u5bf9\u7167\u5e02\u573a\u4e0a\u7684\u6280\u672f\u6765\u8bc4\u4f30\u957f\u671f\u65b9\u6848\u548c\u77ed\u671f\u65b9\u6848\u7684\u5229\u5f0a\uff0c\u6700\u7ec8\u6839\u636e\u8425\u9500\u6295\u8d44\u7efc\u5408\u51b3\u5b9a\u3002<\/p>\n

\u5176\u5b9eIBM\u7684\u8425\u9500\u7c7b\u4ea7\u54c1\u90fd\u4e0d\u9519\uff0c\u4f8b\u5982Unica\u3001Coremetrics\u3001SPSS\u3001Tealeaf\u7b49\u3002<\/p>\n

6. \u7f8e\u56fdMartech\u9886\u57df\u77e5\u540d\u5b66\u8005ScottBrinker\u8ba4\u4e3aMartech\u6d89\u53ca\u5230\u6280\u672f\u3001\u7ba1\u7406\u3001\u6218\u7565\u4e09\u4e2a\u5c42\u9762\uff0c\u60a8\u89c9\u5f97\u54ea\u4e2a\u662f\u91cd\u70b9\uff0c\u6709\u4ec0\u4e48\u8865\u5145\uff1f<\/strong><\/p>\n

\u6211\u8ba4\u4e3a\u6280\u672f\u3001\u7ba1\u7406\u548c\u6218\u7565\u662f\u4e09\u4f4d\u4e00\u4f53\u7684\uff0c\u7f3a\u4e00\u4e0d\u53ef\u3002\u6b64\u5916\uff0c\u4eba\u624d\u548c\u6280\u80fd\u4e5f\u5f88\u91cd\u8981\u3002<\/p>\n

7. \u8981\u60f3\u8ba9\u54c1\u724c\u4e3bCMO\u5bf9MarTech<\/a><\/span>\u80fd\u591f\u5207\u5b9e\u5e2e\u52a9\u4f01\u4e1a\u589e\u957f\u6709\u5177\u4f53\u8ba4\u77e5\uff0c\u60a8\u8ba4\u4e3a\u4e1a\u5185\u8be5\u505a\u54ea\u4e9b\u52aa\u529b\uff1f<\/strong><\/p>\n

\u9996\u5148Martech\u63d0\u4f9b\u65b9\u5e94\u8be5\u52aa\u529b\u6df1\u5165\u4e86\u89e3\u54c1\u724c\u4e3b\u7684\u4e1a\u52a1\u75db\u70b9\u548c\u76ee\u6807\uff1b\u5176\u6b21\uff0c\u7ed9\u54c1\u724c\u4e3b\u63d0\u4f9b\u66f4\u591a\u201cMartech+\u4e1a\u52a1\u201d\u7684\u6700\u4f73\u5b9e\u8df5\u6848\u4f8b\uff0c\u800c\u975e\u4ec5\u505c\u7559\u5728\u7406\u8bba\uff1b\u7b2c\u4e09\uff0c\u8ba9\u54c1\u724c\u4e3b\u6e05\u6670\u5730\u4e86\u89e3Martech\u4e3a\u4e1a\u52a1\u5e26\u6765\u7684\u77ed\u671f\u548c\u4e2d\u957f\u671f\u6536\u76ca\u3002<\/p>\n

\u81f3\u4e8e\u6574\u4e2a\u884c\u4e1a\uff0c\u6211\u8ba4\u4e3a\u5927\u5bb6\u5e94\u4e00\u8d77\u52aa\u529b\u63d0\u5347\u6280\u672f\u5bf9\u4e1a\u52a1\u8425\u9500\u7684\u5f71\u54cd\u529b\u7684\u8ba4\u77e5\uff0c\u591a\u5206\u4eab\u5b9e\u8df5\u6848\u4f8b\uff1b\u6b64\u5916\u8981\u660e\u786e\u6280\u672f\u662fEnabler\uff0c\u800c\u5b9e\u73b0\u4e1a\u52a1\u4ef7\u503c\u662f\u4e00\u4e2a\u7cfb\u7edf\u5de5\u7a0b\u3002\u6280\u672f\u4e0d\u662f\u4e07\u80fd\u7684\uff0c\u4f46\u672a\u6765\u7684\u8425\u9500\u6ca1\u6709\u6280\u672f\u662f\u4e07\u4e07\u4e0d\u80fd\u7684\u3002<\/p>\n

8. AI\u6280\u672f\u5728\u8425\u9500\u884c\u4e1a\u6700\u91cd\u8981\u7684\u5e94\u7528\u662f\u4ec0\u4e48\uff1f<\/strong><\/p>\n

\u6211\u8ba4\u4e3a\u6211\u4eec\u8fd9\u91cc\u8c08\u7684\u4e3b\u8981\u662fNarrow AI\uff0c\u5b83\u5728\u8425\u9500\u884c\u4e1a\u7684\u7528\u9014\u8fd8\u662f\u5f88\u591a\u7684\uff0c \u6bd4\u5982\u7528\u6237\u9884\u6d4b\u3001\u7ade\u4ef7\u7b56\u7565\u3001\u5ba2\u6237\u670d\u52a1\u3001\u5b9a\u5236\u5316\u5185\u5bb9\uff0c\u7b49\u7b49\u3002<\/p>\n

9. \u533a\u57df\u94fe\u5c06\u4f1a\u5bf9\u8425\u9500\u884c\u4e1a\u6709\u54ea\u4e9b\u5f71\u54cd\uff1f<\/strong><\/p>\n

\u8fd9\u4e2a\u76ee\u524d\u770b\u8fd8\u4e0d\u662f\u5f88\u6e05\u695a\uff0c\u8425\u9500\u884c\u4e1a\u6700\u5927\u7684\u75db\u70b9\u662f\u4f5c\u5047\uff08fraud\uff09\uff0c\u533a\u5757\u94fe\u6280\u672f\u6709\u5e0c\u671b\u89e3\u51b3\u4e92\u4fe1\u7684\u95ee\u9898\uff0c\u4f46\u662f\u7531\u4e8e\u6280\u672f\u7684\u9650\u5236\uff0c\u773c\u4e0b\u8fd8\u6ca1\u6709\u770b\u5230\u5b8c\u5168\u5546\u7528\u7684\u4ea7\u54c1\u3002IBM\u6709\u4e00\u4e2a\u6848\u4f8b\u662f\u7528\u533a\u5757\u94fe\u7684\u81ea\u52a8\u5408\u7ea6\u529f\u80fd\u505a\u7ed3\u7b97\u3002<\/p>\n

10. \u73b0\u5728\u7684Martech\u8fd8\u9700\u8981\u591a\u957f\u65f6\u95f4\u7684\u79ef\u7d2f\u624d\u80fd\u5168\u9762\u5e94\u7528\uff1f<\/strong><\/p>\n

\u5168\u9762\u5e94\u7528\u7684\u58c1\u5792\u4e0d\u5728\u4e8e\u6280\u672f\uff0c\u6240\u4ee5\u9700\u8981\u591a\u4e45\u7684\u8bdd\uff0c\u5176\u5b9e\u66f4\u591a\u53d6\u51b3\u4e8e\u5546\u4e1a\u7684\u8f6c\u578b\uff0c\u800c\u4e0d\u662f\u6280\u672f\u7684\u6210\u719f\u3002\u6bd4\u5982\u4f01\u4e1a\u53d1\u73b0\u7c97\u653e\u7ecf\u8425\u4e0d\u884c\u4e86\uff0c\u6216\u8005\u9700\u8981\u6269\u5c55\u65b0\u7684\u6d77\u5916\u5e02\u573a\uff0c\u8fd9\u65f6\u5019\u5c31\u4f1a\u9700\u8981Martech\u7684\u5e94\u7528\u3002<\/p>\n

\u5728\u56fd\u5916\uff0cMartech\u5df2\u7ecf\u662f\u4e00\u4e2a\u975e\u5e38\u6210\u719f\u7684\u5e02\u573a\uff0c\u6ca1\u6709\u54ea\u5bb6\u516c\u53f8\u6ca1\u7528\u5230Martech\u3002\u5728\u56fd\u5185\uff0c\u76f8\u4fe1\u968f\u7740\u4ea7\u4e1a\u7684\u5347\u7ea7\u548c\u53d8\u9769\uff0cMartech\u7684\u5e94\u7528\u4e00\u5b9a\u4f1a\u4e0d\u65ad\u6df1\u5165\u3002<\/p>\n

\u6587\uff1a\u5f20\u5764@<\/span>CMO\u8bad\u7ec3\u8425<\/span><\/p>\n

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