<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

<\/section>\n

\u5b8c\u6574\u7684\u5730\u56fe\u53ca\u89e3\u8bfb\u62a5\u544aPDF\u6587\u4ef6\uff0c\u8bf7\u5173\u6ce8\u516c\u4f17\u53f7\uff1a\u54c1\u724c\u5e02\u573a\u76f8\u5bf9\u8bba\uff0c\u627e\u5230\u672c\u6587\u540e\u70b9\u8d5e\u548c\u5728\u770b\uff0c\u622a\u56fe\u79c1\u4fe1\u53d1\u9001\u7ed9\u516c\u4f17\u53f7\u540e\u53f0\uff0c\u5373\u53ef\u83b7\u5f97PDF\u6587\u4ef6\u4e0b\u8f7d\u94fe\u63a5\u3002\u6ce8\uff1a\u622a\u56fe\u540e\u53d6\u6d88\u8005\u5c06\u65e0\u6cd5\u83b7\u5f97\u4e0b\u8f7d\u94fe\u63a5\u3002<\/p>\n<\/section>\n

<\/section>\n

\u4eca\u65e5\uff0c\u4e3a\u5927\u5bb6\u5206\u4eab\u7531\u79d2\u9488\u8425\u9500\u79d1\u5b66\u9662\u3001\u79d2\u9488\u7cfb\u7edf\u8054\u5408\u6e05\u534e\u5927\u5b66\u65b0\u95fb\u4e0e\u4f20\u64ad\u5b66\u9662\u4f20\u5a92\u7ecf\u6d4e\u4e0e\u7ba1\u7406\u7814\u7a76\u4e2d\u5fc3\u5171\u540c\u51fa\u54c1\u7684\u300a\u4e2d\u56fd\u6570\u5b57\u5a92\u4ecb<\/a><\/span>\u751f\u6001\u5730\u56fe2024\u7248\u300b\uff08\u4ee5\u4e0b\u7b80\u79f02024\u5a92\u4ecb\u5730\u56fe\uff09\u3002<\/p>\n

2024\u5a92\u4ecb\u5730\u56fe\u662f\u57fa\u4e8e\u79d2\u9488\u7cfb\u7edf\u54c1\u724c\u52a8\u5411\u5e7f\u544a\u6570\u636e\u548cCBP\u6d88\u8d39\u8005\u884c\u4e3a\u6837\u672c\u7ec4\u6570\u636e\u6570\u636e\uff0c\u7ed3\u5408\u6e05\u534e\u5927\u5b66\u65b0\u95fb\u4e0e\u4f20\u64ad\u5b66\u9662\u4f20\u5a92\u7ecf\u6d4e\u4e0e\u7ba1\u7406\u7814\u7a76\u4e2d\u5fc3\u7684\u4f20\u5a92\u7ecf\u6d4e\u5a92\u4ecb\u73af\u5883\u3001\u73b0\u72b6\u53ca\u8d8b\u52bf\u6d1e\u5bdf\uff0c\u7efc\u5408\u8bc4\u4f30\u5404\u6570\u5b57\u5a92\u4ecb\u8868\u73b0\u5236\u4f5c\u800c\u6210\u30022024\u5a92\u4ecb\u5730\u56fe\u6700\u7ec8\u6536\u5f55\u4e86468\u5bb6\u6838\u5fc3\u5a92\u4f53\u6536\u5165\uff0c\u5e76\u7ed3\u5408\u5e7f\u544a\u4e3b\u7684\u54c1\u724c\u53ca\u6548\u679c\u5e7f\u544a\u6295\u653e\u9700\u6c42\u5206\u522b\u5f52\u516511\u5927\u4e00\u7ea7\u6570\u5b57\u5a92\u4ecb\u8d5b\u9053\u53ca40\u4e2a\u4e8c\u7ea7\u7ec6\u5206\u5a92\u4ecb\u7c7b\u578b\uff0c\u5b8c\u6574\u5730\u8986\u76d6\u5e76\u94fe\u63a5\u5f53\u4e0b\u6570\u5b57\u8425\u9500\u524d\u3001\u540e\u94fe\u8def\u3002<\/p>\n

\u4ee5\u4e0b\u4e3a2024\u5a92\u4ecb\u5730\u56fe\u7684\u6838\u5fc3\u6570\u636e\uff1a<\/strong><\/p>\n

\n
\u7528\u6237\u6d41\u91cf<\/strong>\uff1a2024\u5e741 -4\u6708\u7edf\u8ba1\u6570\u636e\u663e\u793a\uff0c\u7528\u6237\u5e73\u5747\u6bcf\u6708\u4f7f\u752836\u4e2aAPP\uff0c\u5176\u4e2d\u6bcf\u6708\u4f7f\u7528APP\u6570\u91cf\u8d85\u8fc730\u4e2a\u7684\u5360\u6574\u4f53\u7528\u6237\u768460%\uff1b<\/li>\n
\u5e7f\u544a\u6d41\u91cf\uff1a<\/strong>2023\u5e74\u8f832022\u5168\u5e74\u53ef\u6d4b\u91cf\u6570\u5b57\u5e7f\u544a\u603b\u6d41\u91cf\u540c\u6bd4\u4e0a\u6da8 9%\uff0c2024 \u5e74 1-4 \u6708\u540c\u6bd4 2023 \u5e74 1-4 \u6708\u57fa\u672c\u6301\u5e73\uff1b<\/li>\n
\u7ec8\u7aef\u6d41\u91cf\uff1a<\/strong>\u8f832023\u5e74\u5ea6\u65e0\u53d8\u5316\uff0c\u79fb\u52a8\u7aef\u5360\u6bd4\u7a33\u5b9a\u572877%\uff0c\u667a\u80fd\u5927\u5c4f\u5360\u6bd420%\uff0c\u589e\u52a0\u6237\u5916DOOH\u7248\u5757\uff0c\u867d\u65e0\u6570\u636e\u652f\u6491\uff0c\u4f46\u636e\u76f8\u5173\u6570\u636e\uff0c2023 \u5e74\u4e2d\u56fd\u6237\u5916\u5e7f\u544a\u5e02\u573a\u540c\u6bd4\u589e\u957f\u7ea6 11%\uff1b<\/li>\n
\u5f62\u5f0f\u6d41\u91cf\uff1a<\/strong>\u4fe1\u606f\u6d41\u7ef4\u6301\u7a33\u5b9a\uff0c\u5360\u6bd4\u6700\u9ad8\uff0c\u4e3a33%\uff0c\u53d7\u89c6\u9891\u4f1a\u5458\u4eba\u7fa4\u589e\u52a0\u5f71\u54cd\uff0c\u89c6\u9891\u8d34\u7247\u7ee7\u7eed\u4e0b\u6ed1\uff0c\u81f319%\uff0c\u5f00\u673a\/\u5f00\u5c4f\u3001banner\u7565\u5fae\u4e0b\u964d\uff1b<\/li>\n
\u7c7b\u578b\u6d41\u91cf\uff1a<\/strong>\u793e\u5a92\u5e7f\u544a\u6d41\u91cf\u540c\u6bd4\u4e0a\u6da85.2%\uff0c\u672c\u5730\u751f\u6d3b\u5e7f\u544a\u867d\u7136\u5360\u6bd4\u4f4e\uff0c\u4f46\u589e\u901f\u8fc5\u731b\uff0c\u540c\u6bd4\u589e\u957f107.9%\uff1b<\/li>\n

\u884c\u4e1a\u6d41\u91cf\uff1a<\/strong>3C \u4ea7\u54c1\u3001\u6bcd\u5a74\u7528\u54c1\u7c7b\u540c\u6bd4\u589e\u6295\u6bd4\u4f8b\u8f83\u5927\uff0c\u533b\u836f\u4fdd\u5065\u7c7b\u5c0f\u5e45\u589e\u6295\uff0c\u5176\u4ed6\u884c\u4e1a\u5747\u6709\u4e0d\u540c\u7a0b\u5ea6\u7684\u4e0b\u6ed1<\/li>\n<\/ul>\n
\u4e00\u3001 <\/em><\/strong><\/span><\/span>C\u7aef\u7528\u6237\u6d41\u91cf\u73b0\u72b6<\/em><\/em><\/strong><\/h1>\n
<\/h4>\n
1. \u7528\u6237APP\u4f7f\u7528\u60c5\u51b5<\/strong><\/p>\n
- \u6bcf\u6708\u4f7f\u7528APP\u6570\u91cf\u8d85\u8fc730\u4e2a\u7684\u7528\u6237\u5360\u6574\u4f53\u7528\u6237\u768460%\uff0c\u8868\u660e\u5927\u90e8\u5206\u7528\u6237\u90fd\u6d3b\u8dc3\u5728\u591a\u4e2a\u6570\u5b57\u5e73\u53f0\u4e0a\u3002<\/li>\n<\/ul>\n
  2. \u6d41\u91cf\u89c1\u9876\u4e0e\u6d41\u8f6c<\/strong><\/p>\n
  - \u6d41\u91cf\u89c1\u9876\u7684\u538b\u529b\u4f9d\u65e7\u5b58\u5728\uff0c\u4f46\u6d41\u91cf\u95f4\u7684\u6d41\u8f6c\u4e5f\u5728\u7ee7\u7eed\uff0c\u7528\u6237\u5728\u4e0d\u540cAPP\u4e4b\u95f4\u7684\u5207\u6362\u548c\u4e92\u52a8\u66f4\u52a0\u9891\u7e41\u3002<\/li>\n<\/ul>\n
    \u4e8c\u3001 <\/em><\/strong><\/span><\/span><\/strong>B\u7aef\u6570\u5b57\u5e7f\u544a\u6d41\u91cf\u589e\u957f<\/em><\/em><\/strong><\/h1>\n
    1. \u5e7f\u544a\u6295\u8d44\u4fdd\u969c<\/strong><\/p>\n
    \n
    \u5728\u7ecf\u6d4e\u538b\u529b\u4e0b\uff0c\u54c1\u724c\u7eb7\u7eb7\u5bfb\u6c42\u964d\u672c\u589e\u6548\uff0c\u4f46\u5e7f\u544a\u4fa7\u7684\u8425\u9500\u6295\u8d44\u4ecd\u7136\u5f97\u5230\u4e86\u4fdd\u969c\u3002<\/li>\n
    \u6839\u636e\u79d2\u9488\u7cfb\u7edf\u54c1\u724c\u52a8\u5411\u6570\u636e\uff0c2023\u5e74\u8f832022\u5e74\u5168\u5e74\u53ef\u6d4b\u91cf\u6570\u5b57\u5e7f\u544a\u603b\u6d41\u91cf\u540c\u6bd4\u4e0a\u6da89%\uff0c\u663e\u793a\u51fa\u5e7f\u544a\u4e3b\u5bf9\u4e8e\u6570\u5b57\u5a92\u4ecb\u7684\u6301\u7eed\u6295\u5165\u3002<\/li>\n<\/ul>\n
    2. \u89c6\u9891\u5e7f\u544a\u6d41\u91cf<\/strong><\/p>\n
    \n
    \u89c6\u9891\u4f5c\u4e3a\u91cd\u8981\u7684\u6570\u5b57\u5e7f\u544a\u8f7d\u4f53\uff0c\u5176\u6d41\u91cf\u5360\u6bd4\u6301\u7eed\u4e0a\u5347\u30022024\u5e741\u6708\u81f34\u6708\uff0c\u89c6\u9891\u5360\u6570\u5b57\u5e7f\u544a\u6d41\u91cf\u6574\u4f53\u768420.3%\uff0c\u8f832023\u5e74\u4e0a\u6da81.7%\u3002<\/li>\n
    \u89c6\u9891\u5e7f\u544a\u6d41\u91cf\u540c\u6bd4\u4e0a\u6da85.5%\uff0c\u8868\u660e\u89c6\u9891\u5e7f\u544a\u4ecd\u7136\u5177\u6709\u5f3a\u5927\u7684\u5438\u5f15\u529b\u548c\u5e02\u573a\u6f5c\u529b\u3002<\/li>\n<\/ul>\n
    \u4e09\u3001<\/em><\/strong><\/span><\/span><\/strong>\u7ec8\u7aef\u6d41\u91cf\u683c\u5c40<\/em><\/em><\/strong><\/h1>\n
    1. \u4e09\u5c4f\u7aef\u62d3\u5c55\u81f3\u56db\u7ec8\u7aef<\/strong><\/p>\n
    \n
    \u7ec8\u7aef\u65b9\u9762\uff0c\u5c4f\u7aef\u8868\u73b0\u5728\u8fc7\u53bb\u4e00\u5e74\u6574\u4f53\u7a33\u5b9a\uff0c\u4f46\u5df2\u62d3\u5c55\u81f3\u56db\u7ec8\u7aef\uff0c\u65b0\u589eDOOH\u6570\u5b57\u6237\u5916\u3002<\/li>\n
    PC\u7aef\u6d41\u91cf\u5360\u6bd4\u5df2\u964d\u81f33%\uff0c\u79fb\u52a8\u7aef\u6d41\u91cf\u7a33\u4e2d\u7565\u5347\uff0c\u7a33\u5b9a\u572877%\uff0c\u667a\u80fd\u5927\u5c4f\u5360\u6bd4\u7a33\u5b9a\u572820%\u3002<\/li>\n<\/ul>\n
    2. \u667a\u80fd\u6237\u5916\u5e7f\u544a\u5e02\u573a<\/strong><\/p>\n
    \n
    \u667a\u80fd\u6237\u5916\u5e7f\u544a\u5e02\u573a\u589e\u957f\u8fc5\u901f\uff0c2023\u5e74\u4e2d\u56fd\u6237\u5916\u5e7f\u544a\u5e02\u573a\u540c\u6bd4\u589e\u957f\u7ea611%\u3002<\/li>\n
    \u968f\u7740\u7ebf\u4e0b\u5e7f\u544a\u4f4d\u8bbe\u5907\u7684\u4e0d\u65ad\u66f4\u65b0\u5347\u7ea7\uff0c\u9884\u8ba1\u52302030\u5e74\uff0c\u6237\u5916\u5e7f\u544a\u4ea7\u4e1a\u5c06\u6709\u671b\u6210\u4e3a\u97f3\u89c6\u9891\u4ea7\u4e1a\u6700\u5927\u7684\u5e94\u7528\u573a\u666f\u4e4b\u4e00\u3002<\/li>\n<\/ul>\n
    \u56db\u3001 <\/em><\/strong><\/span><\/span><\/strong>\u884c\u4e1a\u6d41\u91cf\u5e94\u7528\u60c5\u51b5<\/em><\/em><\/strong><\/h4>\n1. \u4e3b\u8981\u8425\u9500\u884c\u4e1a\u6295\u5165\u7b56\u7565<\/strong><\/h4>\n\n
    8\u5927\u4e3b\u8981\u8425\u9500\u884c\u4e1a\u4e2d\uff0c3C\u548c\u6bcd\u5a74\u7528\u54c1\u884c\u4e1a\u6d41\u91cf\u589e\u957f\u5e45\u5ea6\u6700\u5927\uff0c\u5206\u522b\u4e3a19.8%\u548c24.2%\uff0c\u533b\u836f\u4fdd\u5065\u884c\u4e1a\u5c0f\u5e45\u589e\u957f2.7%\u3002<\/li>\n
    \u5176\u4ed6\u884c\u4e1a\u6570\u5b57\u6d41\u91cf\u5747\u6709\u4e0d\u540c\u5e45\u5ea6\u4e0b\u964d\uff0c\u53cd\u6620\u51fa\u4e0d\u540c\u884c\u4e1a\u5728\u6570\u5b57\u5a92\u4ecb\u4e0a\u7684\u6295\u5165\u7b56\u7565\u548c\u6548\u679c\u5dee\u5f02\u3002<\/li>\n<\/ul>\n
    2. \u6bcd\u5a74\u884c\u4e1a\u5a92\u4ecb\u9009\u62e9<\/strong><\/p>\n
    \n
    \u6bcd\u5a74\u7528\u54c1\u884c\u4e1a\u66f4\u4f9d\u8d56\u77ed\u89c6\u9891+\u76f4\u64ad\u3001\u89c6\u9891\u5a92\u4f53\u548c\u5782\u76f4\u5a92\u4f53\uff0c\u8fd9\u4e09\u7c7b\u5a92\u4f53\u5360\u636e\u4e86\u5176\u6570\u5b57\u6d41\u91cf\u768466%\u3002<\/li>\n
    2024\u5e741\u6708\u81f34\u6708\uff0c\u6d41\u91cf\u589e\u957f\u6392\u540d\u524d\u4e94\u7684\u6d41\u91cf\u5927\u7c7b\u5206\u522b\u662f\u89c6\u9891\u5a92\u4f53\u3001\u5782\u76f4\u5a92\u4f53\u3001\u793e\u4ea4\u5a92\u4f53\u3001\u5e94\u7528\u5de5\u5177\u548c\u8d44\u8baf+\u641c\u7d22\uff0c\u8fd9\u4e9b\u5a92\u4ecb\u7c7b\u578b\u5728\u6bcd\u5a74\u884c\u4e1a\u7684\u5e7f\u544a\u6295\u653e\u4e2d\u5360\u636e\u4e86\u91cd\u8981\u5730\u4f4d\u3002<\/li>\n<\/ul>\n
    \u3010\u5c0f\u7ed3\u3011<\/strong><\/h1>\n
    \u6570\u5b57\u5a92\u4ecb\u751f\u6001\u5728C\u7aef\u7528\u6237\u6d41\u91cf\u3001B\u7aef\u6570\u5b57\u5e7f\u544a\u6d41\u91cf\u3001\u7ec8\u7aef\u6d41\u91cf\u683c\u5c40\u4ee5\u53ca\u884c\u4e1a\u6d41\u91cf\u5e94\u7528\u65b9\u9762\u90fd\u5448\u73b0\u51fa\u4e0d\u540c\u7684\u7279\u70b9\u548c\u8d8b\u52bf\u3002C\u7aef\u7528\u6237\u6d41\u91cf\u89c1\u9876\u4f46\u6d41\u8f6c\u52a0\u901f\uff0cB\u7aef\u6570\u5b57\u5e7f\u544a\u6d41\u91cf\u6301\u7eed\u589e\u957f\uff0c\u7ec8\u7aef\u6d41\u91cf\u683c\u5c40\u7a33\u5b9a\u4f46\u5df2\u62d3\u5c55\u81f3\u56db\u7ec8\u7aef\uff0c\u884c\u4e1a\u6d41\u91cf\u5e94\u7528\u60c5\u51b5\u5219\u56e0\u884c\u4e1a\u800c\u5f02\u3002\u5bf9\u4e8e\u5e7f\u544a\u4e3b\u548c\u8425\u9500\u4ece\u4e1a\u8005\u6765\u8bf4\uff0c\u9700\u8981\u5bc6\u5207\u5173\u6ce8\u8fd9\u4e9b\u53d8\u5316\uff0c\u7075\u6d3b\u8c03\u6574\u8425\u9500\u7b56\u7565\uff0c\u4ee5\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u6570\u5b57\u5a92\u4ecb\u73af\u5883\u3002<\/p>\n
    \u4e0b\u56fe\u4e3a2024\u5a92\u4ecb\u5730\u56fe\uff1a<\/p>\n
    <\/p>\n
    \u5b8c\u6574\u7684\u5730\u56fe\u53ca\u89e3\u8bfb\u62a5\u544aPDF\u6587\u4ef6\uff0c\u8bf7\u5173\u6ce8\u516c\u4f17\u53f7\uff1a\u54c1\u724c\u5e02\u573a\u76f8\u5bf9\u8bba\uff0c\u627e\u5230\u672c\u6587\u540e\u70b9\u8d5e\u548c\u5728\u770b\uff0c\u622a\u56fe\u79c1\u4fe1\u53d1\u9001\u7ed9\u516c\u4f17\u53f7\u540e\u53f0\uff0c\u5373\u53ef\u83b7\u5f97PDF\u6587\u4ef6\u4e0b\u8f7d\u94fe\u63a5\u3002\u6ce8\uff1a\u622a\u56fe\u540e\u53d6\u6d88\u8005\u5c06\u65e0\u6cd5\u83b7\u5f97\u4e0b\u8f7d\u94fe\u63a5\u3002<\/p>\n<\/section>\n
    THE END.<\/section>\n<\/section>\n
    \u54c1\u724c\u5e02\u573a\u76f8\u5bf9\u8bba\uff0c<\/em>\u6b22\u8fce\u5173\u6ce8\u4ea4\u6d41<\/em><\/p>\n
    \u5386\u53f2\u76f8\u5173\u7cbe\u5f69\u6587\u7ae0\uff1a<\/p>\n
    \u3010\u62a5\u544a\u89e3\u8bfb\u3011\u54c1\u724c\u8be5\u5982\u4f55\u4e0e\u5e74\u8f7b\u4eba\u5bf9\u8bdd\u2014\u2014\u300a2024\u5e74\u4e2d\u56fd\u9752\u5e74\u8425\u9500\u7b56\u7565\u7814\u7a76\u62a5\u544a\u300b\uff08\u9644\u4e0b\u8f7d\uff09<\/a><\/p>\n
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\u4e00\u3001 <\/em><\/strong><\/span><\/span>C\u7aef\u7528\u6237\u6d41\u91cf\u73b0\u72b6<\/em><\/em><\/strong><\/h1>\n