\u5165\u4f0f\u4ee5\u6765\uff0c\u5f00\u542f\u4e86\u201c\u9ad8\u706b\u201d\u6a21\u5f0f\uff0c\u5976\u8336\u6210\u4e3a\u4e86\u4e8c\u624b\u6bcf\u65e5\u964d\u6e29\u5fc5\u5907\uff0c\u4e70\u5976\u8336\u7684\u65f6\u5019\uff0c\u5927\u5bb6\u4f1a\u4e0d\u4f1a\u5728\u4e2d\u676f\u548c\u5927\u676f\u4e2d\u8270\u96be\u6289\u62e9\u5462\uff1f\u4e8c\u624b\u7684\u5fc3\u91cc\u6d3b\u52a8\u4e00\u822c\u662f\u8fd9\u6837\u7684\uff1a\u4e2d\u676f\u548c\u5927\u676f\u9009\u54ea\u4e2a\uff1f\u611f\u89c9\u5927\u676f\u559d\u4e0d\u4e86\u5440\uff0c\u4f46\u662f\u5c31\u5dee\u4e24\u5757\u94b1\uff0c\u5927\u676f\u770b\u8d77\u6765\u6bd4\u4e2d\u676f\u591a\u90a3\u4e48\u591a\uff0c\u5929\u70ed\u6b7b\u4e86\uff0c\u5927\u676f\u611f\u89c9\u4e5f\u5dee\u4e0d\u591a\u80fd\u559d\u5b8c\uff0c\u597d\uff0c\u9009\u5927\u676f\u5427\uff01\u662f\u4ec0\u4e48\u539f\u56e0\u8ba9\u4e8c\u624b\u4ece\u4e2d\u676f\u6539\u6210\u4e86\u5927\u676f\u5462\uff1f\u672c\u671f\u6211\u4eec\u6765\u804a\u804a\u201c\u8bf1\u9975\u6548\u5e94<\/a><\/span>\u201d\u3002<\/p>\n
\u300a\u602a\u8bde\u884c\u4e3a\u5b66<\/a><\/span>\u300b\u4e2d\u6709\u4e00\u4e2a\u8457\u540d\u7684\u5b9e\u9a8c\uff1a<\/p>\n
\u767e\u5ea6\u767e\u79d1\uff1a\u201c\u8bf1\u9975\u6548\u5e94\u201d\uff08decoy effect\uff09\uff0c\u5c31\u662f\u6307\u4eba\u4eec\u5bf9\u4e24\u4e2a\u4e0d\u76f8\u4e0a\u4e0b\u7684\u9009\u9879\u8fdb\u884c\u9009\u62e9\u65f6\uff0c\u56e0\u4e3a\u7b2c\u4e09\u4e2a\u65b0\u9009\u9879\uff08\u8bf1\u9975\uff09\u7684\u52a0\u5165\uff0c\u4f1a\u4f7f\u67d0\u4e2a\u65e7\u9009\u9879\u663e\u5f97\u66f4\u6709\u5438\u5f15\u529b\u3002\u88ab\u201c\u8bf1\u9975\u201d\u5e2e\u52a9\u7684\u9009\u9879\u901a\u5e38\u79f0\u4e3a\u201c\u76ee\u6807\u201d\uff0c\u800c\u53e6\u4e00\u9009\u9879\u5219\u88ab\u79f0\u4e3a\u201c\u7ade\u4e89\u8005\u201d\u3002<\/p>\n
\u7ef4\u57fa\u767e\u79d1\uff1aIn marketing, the decoy effect (or attraction effect or asymmetric dominance effect) is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated.<\/p>\n
\u7ecf\u6d4e\u5b66\u8ba4\u4e3a\uff0c\u4eba\u4eec\u5728\u5f88\u5c11\u505a\u4e0d\u5bf9\u6bd4\u7684\u9009\u62e9\uff0c\u8425\u9500\u9ad8\u624b\u4eec\u4f1a\u5b89\u6392\u4e00\u4e9b\u6709\u8bf1\u60d1\u529b\u7684\u201c\u8bf1\u9975\u201d\uff0c\u4ee5\u5f15\u5bfc\u6d88\u8d39\u8005\u4f5c\u51fa\u6709\u76ca\u4e8e\u5546\u5bb6\u7684\u9009\u62e9\u3002<\/p>\n
\u5728\u8425\u9500\u7684\u65f6\u5019\uff0c\u5e38\u5e38\u4f1a\u6709\u4e00\u4e9b\u201c\u5e7d\u7075\u8bf1\u9975\u201d\uff0c\u8fd9\u4e9b\u8bf1\u9975\u5e76\u4e0d\u9700\u8981\u771f\u7684\u5b58\u5728\u3002<\/p>\n
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\u300a\u589e\u957f\u9ed1\u5ba2<\/a>\u300b\u4e2d\u4ecb\u7ecd\u4e86\u4e24\u4e2a\u6709\u8da3\u7684\u6848\u4f8b\uff1a<\/p>\n
\u6848\u4f8b\u4e00<\/strong><\/p>\n
\u6848\u4f8b\u4e8c<\/strong><\/p>\n
\u8fc5\u96f7\u5728\u5f15\u5bfc\u79fb\u52a8\u7528\u6237\u5347\u7ea7\u5230\u201cVIP\u5c0a\u4eab\u7248\u201d\u65f6\uff0c\u901a\u8fc7A\/B\u6d4b\u8bd5<\/a>\u53d1\u73b0\uff0c\u5982\u679c\u5347\u7ea7\u5f15\u5bfc\u9875\u4e0a\u4ec5\u6709\u4e00\u4e2a\u201c\u534e\u4e3d\u5730\u53d8\u8eab\u201d\u6309\u94ae\uff0c\u6bd4\u540c\u65f6\u6709\u201c\u534e\u4e3d\u5730\u53d8\u8eab\u201d\u548c\u201c\u6b8b\u5fcd\u5730\u62d2\u7edd\u201d\u4e24\u4e2a\u6309\u94ae\uff0c\u70b9\u51fb\u7387\u4f4e\u4e86\u5c06\u8fd120%\u3002\u4ec5\u4ec5\u662f\u591a\u51fa\u4e00\u4e2a\u770b\u4f3c\u6beb\u65e0\u610f\u4e49\u7684\u6309\u94ae\uff0c\u5c31\u5c06\u201c\u9009\u6216\u4e0d\u9009\u201d\u7684\u95ee\u9898\u5de7\u5999\u8f6c\u5316\u4e3a\u4e86\u201c\u9009\u54ea\u4e2a\u201d\uff0c\u7ee7\u800c\u8bf1\u5bfc\u7528\u6237\u201c\u9009\u8fd9\u4e2a\u201d\uff0c\u70b9\u51fb\u548c\u8f6c\u5316\u81ea\u7136\u5c31\u4f1a\u63d0\u9ad8\u4e86\u3002<\/p>\n
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\u6587\uff1a\u4e8c\u624b\u8bbe\u8ba1 \/ \u5fae\u4fe1\u53f7\uff1aershou-design<\/p>\n
\u589e\u957f\u9ed1\u5ba2<\/a><\/span>CGO\u8350\u8bfb\uff1a<\/p>\n
\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n