{"id":13132,"date":"2018-08-01T17:07:57","date_gmt":"2018-08-01T09:07:57","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=13132"},"modified":"2021-06-29T12:07:24","modified_gmt":"2021-06-29T04:07:24","slug":"%e7%95%99%e5%ad%98%e7%8e%87%e4%bd%8e%ef%bc%8c%e6%98%af-cgo-%e6%b2%a1%e6%9c%89%e8%a7%a6%e8%be%be%e5%88%b0%e7%94%a8%e6%88%b7%e7%9a%84-aha-moment","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/13132.html","title":{"rendered":"\u7559\u5b58\u7387\u4f4e\uff0c\u662f CGO \u6ca1\u6709\u89e6\u8fbe\u5230\u7528\u6237\u7684 Aha Moment"},"content":{"rendered":"

\u4f5c\u4e3a\u6295\u8d44\u4eba\uff0c\u4e00\u822c\u8861\u91cf\u4e00\u5bb6\u521d\u521b\u516c\u53f8\uff0c\u6211\u6700\u770b\u91cd\u7684\u4e09\u4e2a\u6307\u6807\u662f\u201c\u589e\u957f\u7387<\/a>\u3001\u65e5\u6d3b\uff08\u6216\u76f8\u5e94\u7684\u7c98\u6027\u7528\u6237\u7684\u6307\u6807\uff09\u3001\u7559\u5b58\u201d\u3002\u800c\u8fd9\u4e09\u4e2a\u91cc\u6700\u6839\u672c\u7684\u4e00\u4e2a\u6307\u6807\u5c31\u662f\u7559\u5b58\u2014\u2014\u53ea\u6709\u5f53\u7559\u5b58\u8db3\u591f\u9ad8\u4e14\u7a33\u5b9a\u7684\u65f6\u5019\uff0c\u516c\u53f8\u7684\u589e\u957f\u624d\u6709\u610f\u4e49\uff0c\u516c\u53f8\u7684\u4ea7\u54c1\u548c\u4ef7\u503c\u624d\u7b97\u88ab\u5e02\u573a\u548c\u7528\u6237\u8ba4\u53ef\u3002<\/p>\n

\u800c\u4e00\u822c\u6765\u8bf4\uff0c\u516c\u53f8\u7559\u5b58\u7387\u4f4e\u6709\u4e09\u79cd\u539f\u56e0\uff1a<\/p>\n

\u7b2c\u4e00\uff0c\u4f60\u5e76\u6ca1\u6709\u627e\u5230\u5c5e\u4e8e\u4f60\u7684 Product \/ Market Fit \u3002\u5373\u8981\u4e48\u4ea7\u54c1\u4e0d\u591f\u597d\uff0c\u8981\u4e48\u9700\u6c42\u4e0d\u591f\u521a\u6027\u3002\u8fd9\u79cd\u65f6\u5019\uff0c\u53ea\u6709\u4f60\u81ea\u5df1\u80fd\u6551\u81ea\u5df1\uff0c\u89e3\u51b3\u65b9\u5f0f\u5c31\u662f\u4e0d\u65ad\u8bd5\u9519\uff0c\u6539\u8fdb\u4ea7\u54c1\uff0c\u8f6c\u6362\u5e02\u573a\u5b9a\u4f4d\u3002<\/p>\n

\n
PMF<\/a><\/span>
Product \/ Market Fit\uff08\u4ea7\u54c1\u5e02\u573a\u5339\u914d\uff09<\/p>\n
by Marc Andreesen<\/p>\n
\u5927\u591a\u6570\u521b\u4e1a\u516c\u53f8\u5728\u6ca1\u6709\u627e\u5230\u201c\u4ea7\u54c1\u5e02\u573a\u5339\u914d\u201d\u4e4b\u524d\u5c31\u6b7b\u6389\u4e86\u3002\u4ea7\u54c1\u5e02\u573a\u5339\u914d\u610f\u5473\u7740\u5728\u4e00\u4e2a\u8db3\u591f\u597d\u7684\u5e02\u573a\u4e2d\uff0c\u6709\u4e00\u4e2a\u53ef\u4ee5\u6ee1\u8db3\u5e02\u573a\u57fa\u672c\u9700\u6c42\u7684\u4ea7\u54c1\u3002<\/p>\n
\u4e00\u65e6\u4ea7\u54c1\u5e02\u573a\u4e0d\u5339\u914d\uff0c\u5176\u5b9e\u4f60\u80fd\u591f\u611f\u89c9\u5230\u3002\u56e0\u4e3a\u7528\u6237\u5e76\u4e0d\u80fd\u591f\u4ece\u4ea7\u54c1\u4e2d\u83b7\u5f97\u4ef7\u503c\uff0c\u4ea7\u54c1\u4f7f\u7528\u91cf\u589e\u957f\u5f88\u6162\uff1b\u5e02\u573a\u4e0a\u7684\u53e3\u7891\u4f20\u64ad\u4e5f\u4e0d\u7406\u60f3\uff0c\u5a92\u4f53\u62a5\u9053\u57fa\u672c\u90fd\u662f\u65e0\u5173\u75db\u75d2\u7684\u8bdd\uff1b\u9500\u552e\u6d41\u7a0b\u5f88\u957f\uff0c\u53ef\u80fd\u8bb8\u591a\u5408\u4f5c\u534f\u8bae\u6700\u540e\u4e5f\u6ca1\u6709\u8c08\u6210\u3002<\/p>\n
\u800c\u5f53\u4ea7\u54c1\u548c\u5e02\u573a\u662f\u5339\u914d\u7684\uff0c\u4f60\u4e5f\u80fd\u611f\u89c9\u5230\u3002\u4ea7\u54c1\u4e0a\u7ebf\u6216\u5236\u9020\u5f97\u6709\u591a\u5feb\uff0c\u7528\u6237\u91cf\u6216\u8d2d\u4e70\u91cf\u589e\u957f\u5f97\u5c31\u6709\u591a\u5feb\uff1b\u8d2d\u4e70\u7528\u6237\u5e26\u6765\u7684\u73b0\u91d1\u6d41\u5728\u516c\u53f8\u8d26\u6237\u65e5\u76ca\u589e\u957f\uff1b\u516c\u53f8\u4e0d\u65ad\u62db\u8058\u9500\u552e\u6216\u5ba2\u6237\u7ecf\u7406\uff1b\u4e0d\u65ad\u6709\u8bb0\u8005\u8054\u7cfb\uff0c\u5bfb\u6c42\u91c7\u8bbf\u2026\u2026<\/p><\/blockquote>\n
\u7b2c\u4e8c\uff0c\u4f60\u6709\u81ea\u5df1\u7684 Product \/ Market Fit\uff0c\u4f46\u83b7\u53d6\u7528\u6237\u7684\u6e20\u9053\u6709\u95ee\u9898\uff0c\u62c9\u6765\u7684\u7528\u6237\u4e0d\u6ee1\u8db3\u4ea7\u54c1\u672c\u8eab\u7684\u5b9a\u4f4d\u3002\u8fd9\u79cd\u65f6\u5019\uff0c\u5c31\u8981\u4e0d\u65ad\u5730\u505a Cohort Analysis\uff0c\u533a\u5206\u4e0d\u540c\u6e20\u9053\u83b7\u53d6\u7684\u5ba2\u6237\uff0c\u66f4\u6709\u9488\u5bf9\u6027\u5730\u62c9\u65b0\u3002<\/p>\n
\u7b2c\u4e09\uff0cProduct \/ Market Fit \u90fd\u5408\u7406\uff0c\u62c9\u6765\u7684\u7528\u6237\u4e5f\u5bf9\u8def\uff0c\u4f46\u662f\u7528\u6237\u8fd8\u6ca1\u6709\u53d1\u6398\u5230\u4ea7\u54c1\u7684\u76ca\u5904\u5c31\u8d70\u6389\u4e86\u3002\u8fd9\u79cd\u60c5\u51b5\u4e5f\u5f88\u5e38\u89c1\uff0c\u56e0\u4e3a\u7528\u6237\u5f80\u5f80\u9700\u8981\u5f15\u5bfc\u624d\u80fd\u6210\u4e3a\u7c98\u6027\u7528\u6237\u3002\u800c\u8fd9\u4e2a\u8f6c\u5316\u7684\u5173\u952e\u8282\u70b9\u5c31\u662f\u201c Aha Moment<\/a><\/span> \u201d\uff0c\u5982\u4f55\u627e\u5230\u8fd9\u4e2a\u8282\u70b9\u662f\u672c\u6587\u63a5\u4e0b\u6765\u8981\u7740\u91cd\u4ecb\u7ecd\u7684\u3002<\/p>\n
\n
Aha Moment<\/p>\n
Aha Moment\uff08\u591a\u8bd1\u4e3a\u201c\u987f\u609f\u65f6\u523b\u201d\uff09\u2014\u2014\u8fd9\u4e2a\u8868\u8fbe\u662f\u7531\u5fb7\u56fd\u5fc3\u7406\u5b66\u5bb6\u53ca\u73b0\u8c61\u5b66\u5bb6\u5361\u5c14\u00b7\u5e03\u52d2\u5728\u5927\u7ea6 100 \u591a\u5e74\u524d\u63d0\u51fa\u7684\u3002\u4ed6\u5f53\u65f6\u7684\u5b9a\u4e49\u662f\u201c\u601d\u8003\u8fc7\u7a0b\u4e2d\u4e00\u79cd\u7279\u6b8a\u7684\u3001\u6109\u60a6\u7684\u4f53\u9a8c\uff0c\u671f\u95f4\u4f1a\u7a81\u7136\u5bf9\u4e4b\u524d\u5e76\u4e0d\u660e\u6717\u7684\u67d0\u4e2a\u5c40\u9762\u4ea7\u751f\u6df1\u5165\u7684\u8ba4\u8bc6\u3002\u201d \u73b0\u5728\uff0c\u6211\u4eec\u591a\u7528 Aha Moment \u6765\u8868\u793a\u67d0\u4e2a\u95ee\u9898\u7684\u89e3\u51b3\u65b9\u6848\u7a81\u7136\u660e\u6717\u5316\u7684\u90a3\u4e2a\u65f6\u523b\u3002<\/p><\/blockquote>\n
$\"\"$ <\/p>\n
Aha Moment<\/a> \u5c31\u662f\u4f60\u7684\u7528\u6237\u53d1\u73b0\u4ea7\u54c1\u5185\u5728\u4ef7\u503c\uff0c\u5e76\u5f62\u6210\u7c98\u6027\u7528\u6237\u7559\u5b58\u7684\u90a3\u4e00\u77ac\u95f4\u3002\u4ee5 Facebook \u4e3a\u4f8b\uff0c\u5728\u5f88\u65e9\u671f\u56e2\u961f\u5c31\u53d1\u73b0\uff0c\u8981\u8ba9\u4e00\u4e2a\u7528\u6237\u7559\u5b58\u4e0b\u6765\u5e76\u6301\u7eed\u4f7f\u7528 Facebook \u7684\u8bc0\u7a8d\u5c31\u662f\u8ba9\u7528\u6237\u5728 10 \u5929\u5185\u5b8c\u6210 7 \u4e2a\u597d\u53cb\u6dfb\u52a0\u7684\u52a8\u4f5c\u3002\u6240\u4ee5\u8ba9\u7528\u6237\u5b8c\u6210\u8be5\u52a8\u4f5c\u5c31\u6210\u4e86 Facebook \u5185\u90e8\u5168\u4f53\u5458\u5de5\u7684\u6838\u5fc3\u76ee\u6807\u4e4b\u4e00\u3002\u4e8b\u5b9e\u4e0a\uff0c\u8fd9\u4e2a\u76ee\u6807\u4ed6\u4eec\u4e00\u8def\u575a\u6301\uff0c\u76f4\u5230\u8fbe\u5230 10 \u4ebf\u7528\u6237\u3002<\/p>\n
\u53e6\u4e00\u4e2a\u4f8b\u5b50\u662f Twitter\u3002\u5728 2009 \u5e74\u7684\u65f6\u5019\uff0cTwitter \u7684\u7528\u6237\u6d41\u5931\u7387\u66fe\u8fbe\u5230\u60ca\u4eba\u7684 75%\uff0c\u65f6\u4efb\u589e\u957f\u56e2\u961f\u7684\u4ea7\u54c1\u8d1f\u8d23\u4eba Josh Elman \u505a\u4e86\u4e00\u4ef6\u6709\u8da3\u7684\u9006\u5411\u601d\u7ef4\u7684\u4e8b\uff0c\u4ed6\u5e76\u6ca1\u6709\u53bb\u7814\u7a76\u90a3 75%\u7684\u7528\u6237\u662f\u4e3a\u4ec0\u4e48\u8d70\u7684\uff0c\u800c\u662f\u6df1\u5165\u5730\u7814\u7a76\u4e86\u5269\u4e0b\u7684 25%\u7684\u7528\u6237\u4e3a\u4ec0\u4e48\u7559\u4e0b\u6765\u3002\u7ed3\u679c\u4ed6\u53d1\u73b0\u8fd9 25%\u7684\u7528\u6237\u5173\u6ce8\u7684\u7528\u6237\u6570\u90fd\u5728 30 \u4eba\u4ee5\u4e0a\uff0c\u6240\u4ee5\u4ed6\u4eec\u91cd\u65b0\u8bbe\u8ba1\u4e86\u4ea7\u54c1\uff0c\u5728\u6ce8\u518c\u540e\u4f1a\u8fdb\u884c\u63a8\u8350\u5173\u6ce8\u7b49\uff0c\u4ee5\u6b64\u6765\u63d0\u9ad8\u65b0\u7528\u6237\u7684\u5173\u6ce8\u6570\u91cf\uff0c\u5e76\u6700\u7ec8\u63d0\u5347\u4e86\u7559\u5b58\u7387\u3002<\/p>\n
\u7845\u8c37\u7684\u4f01\u4e1a\u57fa\u672c\u90fd\u80fd\u8bf4\u51fa\u6765\u81ea\u5df1\u7684\u4e00\u4e2a Aha Moment\uff0c\u6bd4\u5982\u793e\u4ea4\u6e38\u620f\u516c\u53f8 Zynga \u662f\u6b21\u65e5\u7559\u5b58\uff08\u4ed6\u4eec\u53d1\u73b0\u6b21\u65e5\u56de\u6765\u7684\u7528\u6237\u7684\u7559\u5b58\u7387\u548c\u4ed8\u8d39\u7387\u90fd\u660e\u663e\u66f4\u9ad8\uff09\uff0c\u4e91\u5b58\u50a8\u516c\u53f8 Dropbox \u662f\u5f53\u7528\u6237\u5b58\u653e\u7b2c\u4e00\u4e2a\u6587\u4ef6\u7684\u65f6\u5019\uff0c\u4f01\u4e1a\u534f\u540c\u5de5\u5177 Slack \u662f\u5f53\u67d0\u4e2a\u56e2\u961f\u5728\u7fa4\u7ec4\u5185\u53d1\u9001\u8d85\u8fc7 2000 \u6761\u4fe1\u606f\u7684\u65f6\u5019\u3002<\/p>\n
\u6240\u4ee5\uff0c\u603b\u7ed3\u6765\u8bf4\uff0c\u4e00\u822c Aha Moment \u90fd\u662f\u7528\u6237\u67d0\u4e2a\u7ef4\u5ea6\u7684\u52a8\u4f5c\u6216\u7ed3\u679c\uff0c\u6bd4\u5982\uff1a<\/p>\n
\n
\u7f51\u7edc\u6548\u5e94\u5bc6\u5ea6 \u2014\u2014\u7528\u6237\u5728\u591a\u5c11\u5929\u5185\u8fbe\u5230\u591a\u5c11\u8fde\u63a5\u5ea6<\/li>\n
\u5185\u5bb9\u589e\u52a0\u5ea6 \u2014\u2014\u591a\u5c11\u7684\u5185\u5bb9\u88ab\u7528\u6237\u6dfb\u52a0\u5230\u4ea7\u54c1\u5185<\/li>\n
\u8bbf\u95ee\u9891\u5ea6 \u2014\u2014\u5355\u4e2a\u7528\u6237\u81f3\u5c11\u591a\u5c11\u5929\u5185\u4f7f\u7528\u4e00\u6b21\u4ea7\u54c1<\/li>\n<\/ul>\n
\u90a3\u4e48\u5177\u4f53\u8be5\u5982\u4f55\u627e\u5230\u4f60\u81ea\u5df1\u4ea7\u54c1\u7684 Aha Moment \u5462\uff1f<\/p>\n
\u9996\u5148\uff0c\u4f60\u8981\u628a\u6240\u6709\u7559\u5b58\u4e0b\u6765\u7684\u7c98\u6027\u7528\u6237\u90fd\u603b\u7ed3\u51fa\u6765\uff0c\u5e76\u5c1d\u8bd5\u7740\u63d0\u53d6\u5176\u4e2d\u7684\u5171\u540c\u70b9\uff0c\u6bd4\u5982\u6240\u6709\u7559\u5b58\u7528\u6237\u4e2d 80%\u4ee5\u4e0a\u7684\u7528\u6237\u90fd\u662f\uff1a3 \u5929\u767b\u5f55\u4e00\u6b21\uff0c\u6216\u4f7f\u7528\u4e86\u4e00\u6b21\u76f8\u673a\u529f\u80fd\uff0c\u6216\u66f4\u65b0\u4e86 5 \u6761\u4ee5\u4e0a\u4fe1\u606f\uff0c\u6216\u6536\u5230\u4e86 1 \u6761\u4ee5\u4e0a\u79c1\u4fe1\uff0c\u6216\u4e0b\u5355\u4e86 2 \u6b21\u4ee5\u4e0a\uff0c\u7b49\u7b49\u3002<\/p>\n
\u5728\u4e0b\u56fe\u4e2d\uff0c\u53ef\u4ee5\u770b\u5230\u53f3\u4fa7\u7ea2\u8272\u4ee3\u8868\u7684\u662f\u4ea7\u751f\u67d0\u79cd\u884c\u4e3a\u7684\u7fa4\u4f53\uff0c\u5de6\u4fa7\u84dd\u8272\u4ee3\u8868\u7684\u662f\u7559\u5b58\u4e0b\u6765\u7684\u603b\u7528\u6237\u7fa4\u4f53\u3002\u5728\u8fd9\u91cc\uff0c\u53d1\u9001 8 \u6761\u4fe1\u606f\u7684\u7528\u6237\u5927\u6982\u7387\u4e5f\u662f\u7559\u5b58\u7528\u6237\uff0c\u4f46\u8981\u6ce8\u610f\u7684\u662f\uff0c\u8fd8\u6709\u66f4\u591a\u7684\u7559\u5b58\u7528\u6237\u4e0d\u5728\u8fd9\u4e2a\u8303\u56f4\u5185\uff0c\u6240\u4ee5\u4e0d\u80fd\u8bf4\u53d1\u9001 8 \u6761\u4fe1\u606f\u5c31\u662f\u8be5\u4ea7\u54c1\u7684 Aha Moment \u3002<\/p>\n
$\"\"$
\u56fe1<\/figcaption><\/figure>\n
\u56fe 2 \u53ef\u4ee5\u770b\u5230\u7684\u662f\uff0c\u5de6\u4fa7\u7559\u5b58\u7528\u6237\u5927\u591a\u53d1\u9001\u4e86 1 \u6761\u4fe1\u606f\uff0c\u4f46\u4ece\u53f3\u4fa7\u53ef\u4ee5\u770b\u51fa\uff0c\u53d1\u9001 1 \u6761\u4fe1\u606f\u7684\u7528\u6237\u5176\u5b9e\u5927\u591a\u662f\u672a\u7559\u5b58\u7528\u6237\uff0c\u6240\u4ee5\u4e5f\u4e0d\u7b26\u5408\u8981\u6c42\u3002<\/p>\n
$\"\u201c10\u59297\u4e2a\u597d\u53cb\u201dFacebook\u589e\u957f\u5230\u5341\u4ebf\u7528\u6237\u7684\u72ec\u95e8\u79d8\u8bc0\uff1f\"$ <\/p>\n
\u800c\u6211\u4eec\u6700\u7ec8\u9700\u8981\u5bfb\u627e\u7684\u662f\u4e0b\u56fe\u7684\u72b6\u6001\uff0c\u5373\u7559\u5b58\u7528\u6237\u548c\u67d0\u79cd\u884c\u4e3a\u53d1\u751f\u7528\u6237\u7684\u4ea4\u96c6\u662f\u6700\u5927\u5316\u7684\u3002\u6b64\u65f6\uff0c\u628a\u8fd9\u79cd\u884c\u4e3a\u63d0\u53d6\u51fa\u6765\u5f88\u53ef\u80fd\u5c31\u662f\u8be5\u4ea7\u54c1\u7684 Aha Moment \u3002<\/p>\n
$\"\"$
\u56fe3<\/figcaption><\/figure>\n
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