{"id":13837,"date":"2018-08-24T22:50:22","date_gmt":"2018-08-24T14:50:22","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=13837"},"modified":"2018-08-24T22:50:22","modified_gmt":"2018-08-24T14:50:22","slug":"app-%e7%9a%84%e6%88%90%e7%98%be%e6%80%a7%e8%ae%be%e8%ae%a1-hook-%e6%a8%a1%e5%9e%8b-%e6%b5%b7%e5%a4%96%e5%b8%82%e5%9c%ba%e7%97%85%e6%af%92%e8%90%a5%e9%94%80","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/13837.html","title":{"rendered":"App \u7684\u6210\u763e\u6027\u8bbe\u8ba1\u2014Hook \u6a21\u578b &#038; \u6d77\u5916\u5e02\u573a\u75c5\u6bd2\u8425\u9500"},"content":{"rendered":"<p>[title]\u7b2c\u4e00\u90e8\u5206\uff1aApp \u7684\u6210\u763e\u6027\u8bbe\u8ba1\u2014\u2014Hook \u6a21\u578b[\/title]<\/p>\n<p>&nbsp;<\/p>\n<p>\u4eba\u7c7b\u5927\u8111\u4e2d\u5b58\u5728\u7740\u4e00\u4e2a\u638c\u7ba1\u60c5\u611f\u3001\u52a8\u673a\u3001\u6f5c\u610f\u8bc6\u7684\u7cfb\u7edf\uff0c\u5b83\u53ef\u4ee5\u5206\u6ccc\u4e00\u79cd\u53eb\u4f5c\u201c\u591a\u5df4\u80fa\u201d\u7684\u795e\u7ecf\u5316\u5408\u7269\uff0c\u4f7f\u5927\u8111\u4e2d\u7684\u5956\u8d4f\u673a\u5236\u6d3b\u8dc3\uff0c\u8ba9\u4eba\u611f\u53d7\u5230\u6b32\u671b\u548c\u5feb\u4e50\u3002\u8fd9\u4e2a\u7cfb\u7edf\u5c31\u662f\u201c\u6210\u763e\u6027\u201d\u7684\u6e90\u5934\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u4e00\u3001\u5982\u4f55\u8bbe\u8ba1\u4e00\u6b3e\u4ea7\u54c1\uff0c\u8ba9\u7528\u6237\u613f\u610f\u53c2\u4e0e\u5176\u4e2d\u5e76\u4e0a\u763e\uff1f<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u9996\u5148\uff0c\u6211\u4eec\u8981\u660e\u786e\uff0c\u5e76\u975e\u6240\u6709\u4ea7\u54c1\u90fd\u4f1a\u8ba9\u7528\u6237\u4e0a\u763e\u3002\u957f\u4e45\u4ee5\u6765\uff0c\u8bb8\u591a\u516c\u53f8\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u3001SEO\u3001\u5e7f\u544a\u7b49\u65b9\u5f0f\u6765\u589e\u52a0\u6d41\u91cf\uff0c\u4f46\u5982\u679c\u60f3\u8ba9\u7528\u6237\u4e0d\u7ecf\u4efb\u4f55\u5e7f\u544a\u63a8\u9500\uff0c\u81ea\u53d1\u81ea\u613f\u5730\u6210\u4e3a\u56de\u5934\u5ba2\uff0c\u5c31\u9700\u8981\u8ba9\u7528\u6237\u201c\u4e0a\u763e\u201d\uff0c\u4e5f\u5c31\u662f\u8bf4\uff0c\u8ba9\u7528\u6237\u517b\u6210\u201c\u4f7f\u7528\u8005\u4e60\u60ef\u201d\u3002<\/p>\n<p>\u53cd\u8fc7\u6765\u8bf4\uff0c\u51e1\u662f\u90a3\u4e9b\u4f7f\u4eba\u517b\u6210\u201c\u4f7f\u7528\u8005\u4e60\u60ef\u201d\u7684\u5e94\u7528\uff0c\u90fd\u6709\u4e00\u5957\u8ba9\u4eba\u201c\u6210\u763e\u201d\u7684\u6a21\u5f0f\u3002\u65af\u5766\u798f\u5927\u5b66\u4e00\u4f4d\u4e13\u95e8\u7814\u7a76\u7528\u6237\u5fc3\u7406\u5b66\u7684\u6559\u6388 Nir Eyal\uff0c\u5c06\u6b64\u79f0\u4e3a\u201chook model\u201d\u3002\u8fd9\u4e00\u6a21\u578b\u5305\u542b\u89e6\u53d1\uff08Trigger\uff09\u3001\u884c\u52a8\uff08Action\uff09\u3001\u5956\u52b1\uff08Reward\uff09\u3001\u6295\u8d44\uff08Investment\uff09\u56db\u4e2a\u9636\u6bb5\uff0c\u8fd9\u56db\u4e2a\u9636\u6bb5\u5b58\u5728\u4e8e\u8bb8\u591a\u6210\u529f\u7684 APP \u4e2d\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13843\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/hook-1-600x339.png\" alt=\"\" width=\"600\" height=\"339\" \/><\/p>\n<p>1.Trigger \u89e6\u53d1<\/p>\n<p>\u89e6\u53d1\u53ef\u4ee5\u5206\u4e3a\u4e24\u79cd\uff0c\u5373\u5916\u90e8\u89e6\u53d1\u548c\u5185\u90e8\u89e6\u53d1\u3002\u5916\u90e8\u89e6\u53d1\u4e3a\u901a\u8fc7\u5916\u90e8\u4e8b\u4ef6\u5e72\u9884\uff0c\u89e6\u53d1\u7528\u6237\u7684\u67d0\u79cd\u884c\u4e3a\uff0c\u4f8b\u5982\uff0c\u901a\u8fc7 App \u63a8\u9001\u901a\u77e5\u8bf1\u5bfc\u7528\u6237\u56de\u5230\u5e94\u7528\u5185\uff1b\u800c\u5185\u90e8\u89e6\u53d1\uff0c\u5219\u662f\u5229\u7528\u7528\u6237\u81ea\u5df1\u5185\u5fc3\u7684\u6e34\u671b\u89e6\u53d1\u884c\u4e3a\uff0c\u4f8b\u5982\uff0c\u6211\u4eec\u6ca1\u4e8b\u513f\u5c31\u60f3\u5237\u5fae\u4fe1\u3001\u5fae\u535a\u3002<\/p>\n<p>\u4e00\u6b3e\u4ea7\u54c1\u7684\u8d1f\u8d23\u4eba\uff0c\u5c31\u8981\u8bbe\u6cd5\u4e86\u89e3\u7528\u6237\u7684\u5185\u90e8\u89e6\u53d1\u4e8b\u4ef6\uff0c\u4ece\u800c\u8ba9\u81ea\u5df1\u7684\u4ea7\u54c1\u6ee1\u8db3\u8fd9\u4e9b\u9700\u6c42\u3002\u7b80\u8a00\u4e4b\uff0c\u5c31\u662f\u56de\u7b54\u4e0b\u9762\u8fd9\u4e2a\u95ee\u9898\uff1a\u201c\u7528\u6237\u5728_____\u7684\u65f6\u5019\uff0c\u4f1a\u4f7f\u7528\u6211\u7684 App\u201d\u3002\u8fd9\u91cc\u7684\u7a7a\u767d\u5904\uff0c\u5c31\u662f\u6211\u4eec\u8981\u4e0b\u529f\u592b\u7814\u7a76\u7684\u5185\u90e8\u89e6\u53d1\u4e8b\u4ef6\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>2. Action \u884c\u52a8<\/p>\n<p>\u884c\u52a8\u662f\u6307\uff0c\u5728\u201c\u89e6\u53d1\u201d\u53d1\u751f\u540e\uff0c\u7528\u6237\u63a5\u4e0b\u6765\u7684\u64cd\u4f5c\u548c\u4e3e\u52a8\u3002\u4e00\u6b3e App \u64cd\u4f5c\u8d8a\u7b80\u5355\u3001\u8ba9\u7528\u6237\u4f7f\u7528\u8d77\u6765\u8d8a\u8f7b\u677e\uff0c\u5c31\u8d8a\u5bb9\u6613\u57f9\u517b\u7528\u6237\u4e60\u60ef\uff1b\u53cd\u4e4b\uff0c\u4f7f\u7528\u8d77\u6765\u8d8a\u590d\u6742\u3001\u9700\u8981\u82b1\u8d39\u7528\u6237\u7684\u201c\u64cd\u4f5c\u6210\u672c\u201d\u8d8a\u9ad8\uff0c\u5c31\u8d8a\u4e0d\u5229\u4e8e\u7528\u6237\u4e60\u60ef\u7684\u517b\u6210\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>3. Reward \u5956\u52b1<\/p>\n<p>\u5956\u52b1\u662f\u6307\uff0c\u8ba9\u4f7f\u7528\u8005\u7684\u201c\u5185\u90e8\u89e6\u53d1\u201d\u5f97\u5230\u6ee1\u8db3\u3002\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u5982\u679c\u8bf4\u7528\u6237\u4f7f\u7528 APP \u662f\u4e3a\u4e86\u6109\u60a6\uff0c\u90a3\u4e48\u5f00\u5fc3\u7684\u5fc3\u60c5\u5c31\u662f\u5956\u52b1\uff1b\u5982\u679c\u4f7f\u7528\u8005\u662f\u4e3a\u4e86\u597d\u5947\uff0c\u90a3\u4e48\u5f97\u5230\u671f\u671b\u4e2d\u7684\u7b54\u6848\uff0c\u5c31\u662f\u5956\u52b1\u3002<\/p>\n<p>\u5728\u8fd9\u4e2a\u90e8\u5206\uff0c\u5f88\u591a\u5e94\u7528\u90fd\u4f1a\u8bbe\u7f6e\u5305\u542b\u4e00\u4e9b\u53d8\u5316\u548c\u60ca\u559c\u7684\u5143\u7d20\uff0c\u4f8b\u5982 Facebook \u7684 feed \u6d41\uff0c\u548c Pinterest \u4e2d\u6c38\u8fdc\u5237\u4e0d\u5b8c\u7684\u7011\u5e03\u5f0f\u56fe\u7247\u3002\u8fd9\u79cd\u8bbe\u8ba1\u7684\u5de7\u5999\u4e4b\u5904\u5728\u4e8e\uff0c\u5728\u4e0d\u505c\u5730\u201c\u5237\u201d\u7684\u884c\u52a8\u4e2d\uff0c\u603b\u4f1a\u51fa\u73b0\u4ee4\u7528\u6237\u611f\u5174\u8da3\u7684\u5185\u5bb9\uff0c\u5956\u52b1\u5176\u8fd9\u79cd\u4f7f\u7528\u4e60\u60ef\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>4. Investment \u6295\u8d44<\/p>\n<p>\u8ba9\u4f7f\u7528\u8005\u6301\u7eed\u4f7f\u7528\u67d0\u9879\u4ea7\u54c1\u7684\u56e0\u7d20\u4e4b\u4e00\uff0c\u5c31\u662f\u6295\u8d44\u611f\u3002\u4ee5\u793e\u4ea4\u4ea7\u54c1\u4e3a\u4f8b\uff0c\u7528\u6237\u5728\u793e\u4ea4\u4ea7\u54c1\u4e2d\u521b\u5efa\u81ea\u5df1\u7684\u53d1\u5e16\u3001\u7167\u7247\u7b49\u5185\u5bb9\uff0c\u4f7f\u7528\u8d8a\u4e45\u3001\u6295\u5165\u7684\u65f6\u95f4\u548c\u611f\u60c5\u8d8a\u591a\uff0c\u5c31\u8d8a\u79bb\u4e0d\u5f00\u8fd9\u4e2a\u4ea7\u54c1\u3002\u76f8\u5e94\u7684\uff0c\u4ea7\u54c1\u7c98\u6027\u4e5f\u5c31\u8d8a\u9ad8\u3002<\/p>\n<p>\u901a\u8fc7\u4e0a\u8ff0\u6210\u763e\u6a21\u578b\uff0c\u6211\u4eec\u53ef\u4ee5\u5b66\u4f1a\u601d\u8003\u5982\u4f55\u5c06\u7528\u6237\u5e26\u5165\u4e00\u4e2a\u4f53\u7cfb\u4e2d\uff0c\u8ba9\u7528\u6237\u4e0a\u763e\uff0c\u5e76\u901a\u8fc7\u4e00\u7cfb\u5217\u5956\u52b1\u548c\u8bf1\u53d1\u673a\u5236\uff0c\u628a\u7528\u6237\u7559\u4e0b\u6765\uff0c\u6700\u7ec8\u5851\u9020\u7528\u6237\u4e60\u60ef\uff0c\u8ba9\u7528\u6237\u5e38\u5e38\u56de\u8bbf\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u4e8c\u3001\u4e60\u60ef\u6d4b\u8bd5 Happy Testing<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u4e60\u60ef\u6d4b\u8bd5\uff08Happy Testing\uff09\u53ef\u4ee5\u4e0e\u6210\u763e\u6a21\u5f0f\u914d\u5408\u4f7f\u7528\u3002\u901a\u8fc7\u8fd9\u4e00\u6d4b\u8bd5\uff0c\u6211\u4eec\u53ef\u4ee5\u89e3\u51b3\u4ee5\u4e0b\u4e09\u4e2a\u95ee\u9898\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13838\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u4e60\u60ef\u6d4b\u8bd5.png\" alt=\"\" width=\"347\" height=\"293\" \/><\/p>\n<p>1. \u8c01\u662f\u6211\u4eec\u7684\u6df1\u5ea6\u7528\u6237\uff1f<\/p>\n<p>\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898\u53ef\u4ee5\u4f7f\u7528\u4ee5\u4e0b\u4e24\u4e2a\u6280\u5de7\u3002<\/p>\n<p>\u6280\u5de7 1\uff1a\u5b9a\u4e49\u6df1\u5ea6\u7528\u6237\u7684\u7279\u5f81\u3002<\/p>\n<p>\u5728 bug \u5df2\u7ecf\u4fee\u590d\u3001\u4ea7\u54c1\u5df2\u7ecf\u6253\u78e8\u597d\u7684\u60c5\u51b5\u4e0b\uff0c\u7528\u6237\u4f7f\u7528\u9891\u7387\u5e94\u8be5\u662f\u591a\u5c11\uff1f<\/p>\n<p>\u6280\u5de7 2\uff1a\u6570\u636e\u5206\u6790\u3002<\/p>\n<p>\u5c06\u4ea7\u54c1\u5b9e\u9645\u7528\u6237\u6570\u636e\u4e0e\u671f\u671b\u6570\u636e\u8fdb\u884c\u5bf9\u6bd4\uff0c\u5176\u95f4\u5dee\u8ddd\u6709\u591a\u5c11\uff1f\u6211\u4eec\u53c8\u5982\u4f55\u5224\u65ad\u81ea\u5df1\u7684\u4ea7\u54c1\u662f\u5426\u6709\u201c\u8db3\u591f\u591a\u201d\u7684\u6d3b\u8dc3\u7528\u6237\u5462\uff1f<\/p>\n<p>\u4e00\u4e2a\u5b89\u5168\u7684\u57fa\u51c6\u7ebf\u662f\uff0c\u4ea7\u54c1\u60f3\u8981\u5b58\u6d3b\uff0c\u6d3b\u8dc3\u7528\u6237\u5fc5\u987b\u9ad8\u4e8e\u5386\u53f2\u603b\u7528\u6237\u7684 5%\u3002\u5982\u679c\u5b9e\u9645\u6570\u636e\u4f4e\u4e8e\u8fd9\u4e2a\u57fa\u51c6\uff0c\u5219\u57fa\u672c\u4e0a\u53ef\u4ee5\u5ba3\u544a\u4ea7\u54c1\u5931\u8d25\uff1b\u5982\u679c\u4f60\u5df2\u7ecf\u62e5\u6709\u4e86 5% \u7684\u6d3b\u8dc3\u7528\u6237\uff0c\u5c31\u53ef\u4ee5\u7740\u624b\u5bfb\u627e\u7528\u6237\u7684\u4e60\u60ef\u8def\u5f84\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>2. \u7a76\u7adf\u4ea7\u54c1\u7684\u54ea\u4e2a\u90e8\u5206\u53ef\u4ee5\u5f62\u6210\u7528\u6237\u4e60\u60ef\u5462\uff1f<\/p>\n<p>\u9996\u5148\u8981\u81ea\u5df1\u5047\u8bbe\uff0c\u4ea7\u54c1\u7684\u54ea\u4e9b\u73af\u8282\u53ef\u4ee5\u4f7f\u7528\u6237\u8def\u8f6c\u7c89\uff1f\u5728\u65b0\u4ea7\u54c1\u521d\u59cb\u7684\u201c\u6df7\u6c8c\u671f\u201d\uff0c\u81ea\u6211\u5047\u8bbe\u548c\u9a8c\u8bc1\uff0c\u662f\u4e0d\u65ad\u6253\u78e8\u5b8c\u5584\u4ea7\u54c1\u6700\u597d\u7684\u65b9\u6cd5\u4e4b\u4e00\u3002<\/p>\n<p>\u7b2c\u4e8c\u4e2a\u529e\u6cd5\uff0c\u662f\u4e0e\u5c3d\u53ef\u80fd\u591a\u7684\u7528\u6237\u6c9f\u901a\uff0c\u4e86\u89e3\u4ed6\u4eec\u7a76\u7adf\u5982\u4f55\u3001\u4ee5\u53ca\u4e3a\u4f55\u4f7f\u7528\u6211\u4eec\u7684\u4ea7\u54c1\u3002\u8bf7\u7528\u6237\u5c55\u793a\u4ed6\u4eec\u4f7f\u7528\u4ea7\u54c1\u7684\u8def\u5f84\u3001\u4f7f\u7528\u4e60\u60ef\uff0c\u4ece\u800c\u4e86\u89e3\u4ea7\u54c1\u7684\u54ea\u4e9b\u90e8\u5206\u5438\u5f15\u4e86\u4ed6\u4eec\u3002<\/p>\n<p>\u4e0a\u8ff0\u8fc7\u7a0b\uff0c\u540c\u65f6\u4e5f\u56de\u7b54\u4e86\u7b2c\u4e09\u4e2a\u95ee\u9898\uff0c\u5373\u4e3a\u4ec0\u4e48\u4ea7\u54c1\u7684\u8fd9\u4e9b\u90e8\u5206\u4f1a\u5f62\u6210\u7528\u6237\u4e60\u60ef\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u4e09\u3001\u7528\u6237\u4e60\u60ef\u7684\u5f15\u5bfc\u548c\u5f3a\u5316<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u5728\u5145\u5206\u7406\u89e3\u4ea7\u54c1\u548c\u7528\u6237\u4e60\u60ef\u540e\uff0c\u5c31\u8981\u8bbe\u6cd5\u5f15\u5bfc\u65b0\u7528\u6237\u53bb\u4e60\u60ef\u6211\u4eec\u8bbe\u5b9a\u7684\u201c\u4e60\u60ef\u8def\u5f84\u201d\u3002\u4f8b\u5982\uff0cTwitter \u4e3a\u5f3a\u5316\u7528\u6237\u4e60\u60ef\u8def\u5f84\uff0c\u4f1a\u5728\u65b0\u624b\u5f15\u5bfc\u4e2d\u5efa\u8bae\u65b0\u7528\u6237\u5173\u6ce8\u201c\u53ef\u4ee5\u5173\u6ce8\u7684\u4eba\u201d\uff1bPinterest \u4f1a\u5728\u7528\u6237\u5f88\u4e45\u6ca1\u4f7f\u7528\u4ea7\u54c1\uff0c\u518d\u91cd\u65b0\u767b\u9646\u540e\uff0c\u5f39\u7a97\u663e\u793a\u201cWelcome back!\uff08\u6b22\u8fce\u56de\u6765\uff09\u201d\uff0c\u5e76\u9080\u8bf7\u7528\u6237 pick \u66f4\u591a pin\uff1bInstagram \u4f1a\u6839\u636e\u7b97\u6cd5\u5b9e\u65f6\u5411\u7528\u6237\u63a8\u8350\u53ef\u80fd\u611f\u5174\u8da3\u7684\u4eba\uff1bFacebook \u4f1a\u9080\u8bf7\u7528\u6237\u5173\u6ce8\u201c8 \u5e74\u524d\u7684\u4eca\u5929\u201d\u81ea\u5df1\u5728 Facebook \u7684\u4f7f\u7528\u56de\u5fc6\u3002\u4e00\u4e2a\u5408\u683c\u7684\u4ea7\u54c1\u7ecf\u7406\uff0c\u4f1a\u627e\u51fa\u5f15\u5bfc\u7528\u6237\u8def\u8f6c\u7c89\u7684\u8def\u5f84\uff0c\u8ba9\u4ea7\u54c1\u7684\u7528\u6237\u7c98\u6027\u8d8a\u6765\u8d8a\u5f3a\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>[title]\u7b2c\u4e8c\u90e8\u5206\uff1a\u6d77\u5916\u5e02\u573a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%97%85%e6%af%92%e8%90%a5%e9%94%80\" title=\"\u75c5\u6bd2\u8425\u9500\" target=\"_blank\">\u75c5\u6bd2\u8425\u9500<\/a><\/span>[\/title]<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u4e00\u3001\u6211\u4eec\u5982\u4f55\u77e5\u9053\u6d77\u5916\u8d8b\u52bf\uff1f<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u75c5\u6bd2\u8425\u9500\u9700\u8981\u501f\u52bf\uff0c\u90a3\u4e48\u957f\u671f\u5728\u56fd\u5185\u7684\u56e2\u961f\uff0c\u5982\u4f55\u5f97\u77e5\u6d77\u5916\u5e02\u573a\u7684\u8d8b\u52bf\u5462\uff1f\u4ee5\u4e0b\u4ecb\u7ecd\u51e0\u4e2a\u5e38\u7528\u7684\u5de5\u5177\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>1. Google Trends<\/p>\n<p>Google Trends \u662f\u8c37\u6b4c\u514d\u8d39\u5bf9\u5916\u5f00\u653e\u7684\u641c\u7d22\u6570\u636e\u5206\u6790\u5e73\u53f0\uff0c\u53ef\u4f7f\u7528\u7684\u8303\u56f4\u548c\u573a\u666f\u975e\u5e38\u5e7f\u3002\u5982\u4e0b\u56fe\u6240\u793a\uff0c\u5728 Google Trends \u4e2d\u5206\u522b\u8f93\u5165 4 \u4e2a\u684c\u9762\u4ea7\u54c1\u7684\u540d\u79f0\uff0c\u5bf9\u6bd4\u4ea7\u54c1\u5173\u952e\u8bcd\u7684\u641c\u7d22\u6e90\uff08\u56fd\u5bb6\uff09\u5206\u5e03\uff0c\u5373\u53ef\u5224\u65ad\u4ea7\u54c1\u6295\u653e\u4e3b\u8981\u56fd\u5bb6\u548c\u533a\u57df\uff0c\u4e5f\u80fd\u5927\u81f4\u5224\u65ad\u51e0\u4e2a\u4ea7\u54c1\u5728\u54ea\u4e9b\u56fd\u5bb6\u53d8\u73b0\u60c5\u51b5\u6bd4\u8f83\u597d\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13839\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/Google-Trends-600x447.png\" alt=\"\" width=\"600\" height=\"447\" \/><\/p>\n<p>Google Trends \u7684\u4f7f\u7528\u4e0d\u4ec5\u9650\u4e8e\u56fe\u4e2d\u6848\u4f8b\uff0c\u6240\u6709\u7535\u5546\u3001\u6e38\u620f\u3001App\uff0c\u90fd\u53ef\u4ee5\u4ece Google Trends \u5165\u624b\uff0c\u7814\u7a76\u6d77\u5916\u5e02\u573a\u7684\u8d8b\u52bf\u548c\u7528\u6237\u7684\u559c\u597d\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>2. Similar Web<\/p>\n<p>Similar Web \u662f\u5206\u6790 Website Audience\uff08\u7f51\u7ad9\u53d7\u4f17\uff09\u529f\u80fd\u6bd4\u8f83\u5168\u7684\u4e00\u4e2a\u7f51\u7ad9\u5206\u6790\u5de5\u5177\uff0c\u5e76\u4e14\u5f88\u591a\u529f\u80fd\u514d\u8d39\u3002\u6211\u4eec\u53ef\u4ee5\u5229\u7528\u8fd9\u4e2a\u5de5\u5177\uff0c\u67e5\u8be2\u7f51\u7ad9\u79fb\u52a8\u7aef\u548c PC \u7aef\u8bbf\u95ee\u91cf\u5360\u6bd4\u3001\u6708\u5e73\u5747\u8bbf\u95ee\u91cf\u3001\u6708\u72ec\u7acb\u7528\u6237\u6570\u3001\u5e73\u5747\u505c\u7559\u65f6\u957f\u7b49\u5173\u952e\u6570\u636e\uff0c\u4e5f\u53ef\u4ee5\u901a\u8fc7 Marketing Mix \u67f1\u72b6\u56fe\uff0c\u4e86\u89e3\u7f51\u7ad9\u7684\u6d41\u91cf\u6765\u6e90\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13840\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/Similar-Web-600x434.png\" alt=\"\" width=\"600\" height=\"434\" \/><\/p>\n<p>Similar Web \u663e\u793a\uff0c\u8be5\u7f51\u7ad9 2017 \u5e74 10 \u6708\u201411 \u6708\uff0c\u4e24\u4e2a\u6708\u603b\u8bbf\u95ee\u8bbf\u95ee\u91cf\u4e3a 2300 \u591a\u4e07<\/p>\n<figure id=\"attachment_13841\" aria-describedby=\"caption-attachment-13841\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-medium wp-image-13841\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6848\u4f8b\u7f51\u7ad9\u7684\u6d77\u5916\u6d41\u91cf\u6765\u6e90\uff08\u4e0a\uff09\uff0c-\u4ee5\u53ca\u5916\u90e8\u94fe\u63a5\u8df3\u8f6c\u6d41\u91cf\u6765\u6e90\uff08\u4e0b\u5de6\uff09-600x360.jpg\" alt=\"\" width=\"600\" height=\"360\" \/><figcaption id=\"caption-attachment-13841\" class=\"wp-caption-text\">\u6848\u4f8b\u7f51\u7ad9\u7684\u6d77\u5916\u6d41\u91cf\u6765\u6e90\uff08\u4e0a\uff09\uff0c\u4ee5\u53ca\u5916\u90e8\u94fe\u63a5\u8df3\u8f6c\u6d41\u91cf\u6765\u6e90\uff08\u4e0b\u5de6\uff09<\/figcaption><\/figure>\n<p>\u4ece\u4e0a\u56fe\u53ef\u4ee5\u770b\u5230\uff0c\u505a\u6d77\u5916\u6d41\u91cf\u6709\u4ee5\u4e0b\u51e0\u4e2a\u6e20\u9053\uff1aDirect \u8868\u793a\u7528\u6237\u76f4\u63a5\u8f93\u5165\u7f51\u5740\u7684\u8bbf\u95ee\uff1bEmail \u4e3a\u901a\u8fc7\u90ae\u4ef6\u70b9\u51fb\u5e26\u6765\u7684\u6d41\u91cf\uff1bReferals \u4e3a\u5176\u4ed6\u7f51\u7ad9\u8df3\u8f6c\u5e26\u6765\u7684\u8bbf\u95ee\uff08\u5bf9\u505a\u75c5\u6bd2\u8425\u9500\u975e\u5e38\u6709\u7528\uff09\uff1bSocial \u4e3a\u793e\u4ea4\u5e26\u6765\u7684\u6d41\u91cf\uff1bOganic Search \u4e3a\u7528\u6237\u81ea\u7136\u641c\u7d22\u6d41\u91cf\uff1bPaid Search \u4e3a\u7f51\u7ad9\u4ed8\u8d39\u8d2d\u4e70\u7684\u641c\u7d22\u6d41\u91cf\uff1bDisplay Ads \u662f\u4f20\u7edf\u7684\u5e7f\u544a\u4e70\u91cf\u3002<\/p>\n<p>\u5728\u8fd9\u4e2a\u6848\u4f8b\u4e2d\uff0c\u53ef\u4ee5\u53d1\u73b0\uff0c\u8be5\u7f51\u7ad9\u7684\u786e\u6295\u653e\u4e86\u5e7f\u544a\uff0c\u4f46\u6570\u91cf\u975e\u5e38\u5c11\u3002\u5176\u4e3b\u8981\u6d41\u91cf\u6765\u6e90\uff0c\u662f\u81ea\u7136\u641c\u7d22\u6d41\u91cf\u548c\u5176\u4ed6\u7f51\u7ad9\u8df3\u8f6c\u3002\u800c\u8fdb\u4e00\u6b65\u5206\u6790 Top Referring Websites \u53ef\u4ee5\u53d1\u73b0\u8df3\u8f6c\u6d41\u91cf\u6765\u6e90 Top5 \u7f51\u7ad9\uff0c\u4ece\u800c\u53ef\u4ee5\u786e\u5b9a\uff0c\u6211\u4eec\u9700\u8981\u5bf9\u54ea\u4e9b\u7f51\u7ad9\u8fdb\u884c\u6df1\u8015\uff0c\u5c06\u90a3\u91cc\u7684\u7528\u6237\u5bfc\u5165\u81ea\u5df1\u7684\u7f51\u7ad9\u4e2d\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13842\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u4f20\u7edf\u8bba\u575b-Reddit\u3001XDA-600x428.png\" alt=\"\" width=\"600\" height=\"428\" \/><\/p>\n<p>3. App Annie<\/p>\n<p>App Annie \u662f\u79fb\u52a8\u7aef\u6700\u5e38\u7528\u7684\u5206\u6790\u5de5\u5177\uff0c\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7 App Annie \u4e86\u89e3\u5404\u4e2a\u56fd\u5bb6\/\u5730\u533a Google Play \u548c App Store \u4e2d\u5404\u7c7b\u5e94\u7528\u7684\u4e0b\u8f7d\u699c\u548c\u5e94\u7528\u5185\u4ed8\u8d39\u699c\u3002\u4ed8\u8d39\u7248\u8fd8\u53ef\u4ee5\u770b\u5230\u4ea7\u54c1\u5728\u5168\u7403\u5404\u4e2a\u56fd\u5bb6\/\u5730\u533a\u7684\u6536\u5165\u548c\u4e0b\u8f7d\u91cf\u3002\u6b64\u5916\uff0c\u9664\u4e86\u5185\u8d2d\u8fd8\u53ef\u4ee5\u770b\u5230\u5e7f\u544a\u53d8\u73b0\u6570\u636e\u3002<\/p>\n<p>\u901a\u8fc7\u8be6\u7ec6\u7684\u4e0b\u8f7d\u91cf\uff0c\u6708\u6d3b\uff0c\u6b21\u65e5\u30017 \u65e5\u300130 \u65e5\u7559\u5b58\u6570\u636e\uff0c\u7279\u522b\u662f\u4ed8\u8d39\u4e0b\u8f7d\u548c\u81ea\u7136\u4e0b\u8f7d\u6570\u636e\uff0c\u53ef\u4ee5\u5224\u65ad\u4e00\u6b3e\u6e38\u620f\u6216\u5e94\u7528\u7684\u6574\u4f53\u8868\u73b0\u3002\u4f8b\u5982\uff0c\u7ed3\u5408\u884c\u4e1a\u6570\u636e\u548c\u7f8e\u56fd Google Play \u5e94\u7528\u5185\u4ed8\u8d39\u603b\u699c\uff0c\u53ef\u4ee5\u5bf9\u4e00\u6b3e\u4ee5\u5185\u8d2d\u4e3a\u4e3b\u7684\u5927\u578b\u6e38\u620f\u4ea7\u54c1\u5168\u7403\u6536\u5165\u8fdb\u884c\u6bdb\u4f30\u3002<\/p>\n<p>\u800c\u4e00\u6b3e\u4ea7\u54c1\u60f3\u8981\u51fa\u6d77\uff0c\u5e94\u8be5\u600e\u4e48\u505a\u3001\u5728\u54ea\u4e9b\u5e73\u53f0\u505a\u3001\u5982\u4f55\u6295\u653e\uff0c\u8fd9\u4e9b\u90fd\u53ef\u4ee5\u5229\u7528 App Annie \u505a\u7ade\u54c1\u5206\u6790\uff0c\u83b7\u5f97\u4e00\u4e9b\u542f\u793a\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u4e8c\u3001\u6d77\u5916\u7528\u6237\u53ef\u4ee5\u901a\u8fc7\u54ea\u4e9b\u9014\u5f84\u77e5\u6653\u4f60\u7684\u4ea7\u54c1\uff1f<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u6d77\u5916\u5e02\u573a<a href=\"https:\/\/www.growthhk.cn\/tag\/\u75c5\u6bd2\u8425\u9500\">\u75c5\u6bd2\u8425\u9500<\/a>\u53d1\u751f\u7684\u571f\u58e4\u5728\u54ea\u91cc\uff1f\u6362\u53e5\u8bdd\u8bf4\uff0c\u6d77\u5916\u7528\u6237\u53ef\u4ee5\u901a\u8fc7\u54ea\u4e9b\u9014\u5f84\u77e5\u6653\u4f60\u7684\u4ea7\u54c1\u5462\uff1f<\/p>\n<p>&nbsp;<\/p>\n<p>1. \u793e\u4ea4\u5e73\u53f0<\/p>\n<p>\u9664\u4e86\u6295\u653e\u5e7f\u544a\uff0c\u793e\u4ea4\u5e73\u53f0\u662f\u6d77\u5916\u7528\u6237\u53d1\u73b0 App \u548c\u6e38\u620f\u7684\u91cd\u8981\u573a\u666f\uff0c\u5982 Facebook\u3001Twitter\u3001Instagram\u3001Tumblr\u3001Twitch \u7b49\u7b49\u3002<\/p>\n<p>\u4f46\u793e\u4ea4\u5e73\u53f0\u7684\u4f5c\u7528\uff0c\u66f4\u591a\u662f\u5728\u9879\u76ee\u5df2\u7ecf\u805a\u96c6\u4e86\u4e00\u5b9a\u7528\u6237\u3001\u5f62\u6210\u4e00\u5b9a\u89c4\u6a21\u540e\uff0c\u8d77\u5230\u54c1\u724c\u5ba3\u4f20\u548c\u53e3\u7891\u7ef4\u62a4\u7684\u4f5c\u7528\u3002\u800c\u5728\u9879\u76ee\u51b7\u542f\u52a8\u7684\u65f6\u671f\uff0c\u6700\u6838\u5fc3\u7684\u5de5\u4f5c\u662f\uff0c\u627e\u5230\u4f60\u7684\u76ee\u6807\u7528\u6237\u805a\u96c6\u7684\u5730\u65b9\uff0c\u53bb\u90a3\u91cc\u4ecb\u7ecd\u4f60\u7684\u4ea7\u54c1\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>2. \u4f20\u7edf\u8bba\u575b Reddit\u3001XDA<\/p>\n<p>\u4e0d\u540c\u4e8e\u56fd\u5185\u4f20\u7edf\u8bba\u575b\u65e5\u6e10\u6ca1\u843d\u7684\u60c5\u51b5\uff0c\u6d77\u5916\u90e8\u5206\u4f20\u7edf\u8bba\u575b\u4ecd\u805a\u96c6\u7740\u6d77\u91cf\u5fe0\u5b9e\u7528\u6237\uff0c\u8fd9\u53ef\u80fd\u4e0e\u8bba\u575b\u7ecf\u8425\u8005\u91cd\u89c6\u957f\u671f\u53e3\u7891\u5206\u4e0d\u5f00\u3002\u8fd9\u4e9b\u5782\u76f4\u8bba\u575b\u5bf9\u4e8e\u6211\u4eec\u4ea7\u54c1\u7684\u91cd\u8981\u6027\uff0c\u4e0d\u4e9a\u4e8e Facebook \u4e3b\u9875\uff0c\u9700\u8981\u6211\u4eec\u575a\u6301\u53bb\u6df1\u8015\u7ec6\u4f5c\u3002\u4f8b\u5982\uff0c\u65e9\u5e74\u963f\u91cc\u4e00\u4f4d\u5458\u5de5\u51fa\u4e8e\u5174\u8da3\u7231\u597d\uff0c\u7814\u53d1\u4e86\u4e00\u6b3e\u5b89\u5353\u6e05\u7406\u4f18\u5316\u4ea7\u54c1\u300a\u7eff\u8272\u5b88\u62a4\u300b\uff0c\u5728\u6ca1\u6709\u505a\u4efb\u4f55\u523b\u610f\u63a8\u5e7f\u7684\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4e2a\u4ea7\u54c1\u5728 XDA \u8d70\u7ea2\uff0c\u5e76\u6301\u7eed\u706b\u4e86\u5f88\u591a\u5e74\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>3. \u81ea\u5a92\u4f53\u3001\u535a\u4e3b\u6216 Youtuber<\/p>\n<p>\u5982\u679c\u9879\u76ee\u5728\u51b7\u542f\u52a8\u671f\u95f4\uff0c\u53c8\u7f3a\u5c11\u90e8\u5206\u533a\u5757\u94fe\u9879\u76ee\u53d1\u201c\u7a7a\u6c14\u5e01\u201d\u7684\u4fbf\u5229\uff0c\u5e94\u8be5\u5982\u4f55\u505a\u6709\u89c4\u6a21\u7684\u75c5\u6bd2\u8425\u9500\u5462\uff1f<\/p>\n<p>\u7b54\u6848\u662f\uff0c\u53ef\u4ee5\u501f\u52a9\u7f51\u7ea2\u7684\u529b\u91cf\u3002\u90a3\u4e48\u5982\u4f55\u53bb\u5bfb\u627e\u9002\u5408\u6211\u4eec\u4ea7\u54c1\u7684\u7f51\u7ea2\u5462\uff1f<\/p>\n<p>\u4e00\u662f\u76f4\u63a5\u5728\u7f51\u7ea2\u5e73\u53f0\u53d1\u5355\uff0c\u4f8b\u5982\uff0c\u7f51\u7ea2\u6e20\u9053 Famebit\u3002<\/p>\n<p>\u8bf8\u5982 Famebit \u7b49\u5e73\u53f0\u805a\u96c6\u4e86\u6d77\u5916\u8bb8\u591a\u4e2d\u5c0f\u7f51\u7ea2\u3002\u53ea\u9700\u521b\u5efa\u81ea\u5df1\u7684\u5e7f\u544a\u8ba2\u5355\uff0c\u6807\u4ef7\u5e76\u8be6\u7ec6\u9610\u8ff0\u81ea\u5df1\u60f3\u8981\u5230\u8fbe\u7684\u4f20\u64ad\u6548\u679c\uff0c\u5373\u53ef\u7b49\u5f85\u7f51\u7ea2\u7ed9\u51fa\u53cd\u9988\u65b9\u6848\u3002\u4ece\u5f97\u5230\u7684\u53cd\u9988\u65b9\u6848\u4e2d\uff0c\u9009\u62e9\u4e00\u4e24\u4e2a\u5408\u9002\u7684\u4eba\u9009\uff0c\u5c1d\u8bd5\u5408\u4f5c\u6295\u653e\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4e8c\u662f\u53ef\u4ee5\u901a\u8fc7\u6d41\u884c\u7684\u793e\u4ea4\u5a92\u4f53\u76f4\u63a5\u8054\u7cfb\u5927\u7f51\u7ea2\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u6e38\u620f\u63a8\u5e7f\u53ef\u4ee5\u8054\u7cfb Youtube \u9891\u9053\u535a\u4e3b\uff1b\u5185\u5bb9\u7c7b\u4ea7\u54c1\u53ef\u4ee5\u8054\u7cfb music.ly\u3001Instagram \u4e0a\u7684\u7f51\u7ea2\u3002\u76f4\u63a5\u8054\u7cfb\u535a\u4e3b\u8c08\u5224\u548c\u7b7e\u8ba2\u7ecf\u7eaa\u534f\u8bae\uff0c\u662f\u5927\u5bb6\u5f53\u524d\u666e\u904d\u63a5\u53d7\u7684\u5408\u4f5c\u5f62\u5f0f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u4e09\u3001\u5982\u4f55\u627e\u5230\u5916\u56fd\u4eba\u5e2e\u4f60\u5de5\u4f5c\uff1f<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u5f53\u51fa\u6d77\u4ea7\u54c1\u505a\u5230\u4e00\u5b9a\u89c4\u6a21\u65f6\uff0c\u6211\u4eec\u53ef\u80fd\u9700\u8981\u627e\u5230\u4e00\u4e9b\u5916\u56fd\u4eba\u5e2e\u52a9\u5b8c\u6210\u90e8\u5206\u5de5\u4f5c\uff0c\u4f8b\u5982\uff0c\u8fdb\u884c Beta \u4ea7\u54c1\u6d4b\u8bd5\u3001\u672c\u5730\u5316\u8bed\u8a00\u7ffb\u8bd1\uff0c\u4ee5\u53ca\u5bf9\u4ea7\u54c1\u4e3b\u754c\u9762\u3001icon \u7b49\u65b9\u9762\u63d0\u51fa\u5efa\u8bae\u7b49\u7b49\u3002<\/p>\n<p>\u8fd9\u65f6\uff0c\u8981\u53bb\u54ea\u91cc\u627e\u5916\u56fd\u4eba\u534f\u52a9\u5de5\u4f5c\u5462\uff1f\u4e00\u662f\u5145\u5206\u5229\u7528\u6d77\u5916\u7684\u5fd7\u613f\u8005\u62db\u52df\u5e73\u53f0\uff0c\u4f8b\u5982 Upwork\uff08\u4ed8\u8d39\uff09\uff1b\u4e8c\u662f\u53ef\u4ee5\u901a\u8fc7\u5728\u793e\u4ea4\u7f51\u7ad9\u4e0a\u53d1\u5e16\u62db\u52df\u5fd7\u613f\u8005\uff0c\u6216\u8005\u76f4\u63a5\u53d1\u8d77\u6295\u7968\uff0c\u8bf7\u7f51\u53cb\u7ed9\u51fa\u5efa\u8bae\u3002\u56fd\u5916\u8fd8\u662f\u6709\u5f88\u591a\u70ed\u5fc3\u7f51\u53cb\u613f\u610f\u5e2e\u5fd9\u53cd\u9988\u610f\u89c1\u3001\u5b8c\u5584\u4ea7\u54c1\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u6587\uff1aKree Zhi\/ \u767d\u9cb8\u51fa\u6d77\uff08baijingapp\uff09<\/p>\n<p><strong>\u589e\u957f\u9ed1\u5ba2CGO\u8350\u8bfb<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b8%82%e5%9c%ba%e8%90%a5%e9%94%80\" title=\"\u5e02\u573a\u8425\u9500\" target=\"_blank\">\u5e02\u573a\u8425\u9500<\/a><\/span>\uff1a<\/strong><\/p>\n<ul>\n<li>\u300a<a href=\"https:\/\/www.growthhk.cn\/product\/13790.html\">\u4e03\u5915\u5ba0\u513f\uff0c\u8da3\u63a8App\u80cc\u540e\u7684\u9ed1\u5ba2\u589e\u957f\u8bba<\/a>\u300b<\/li>\n<li>\u300a <a href=\"https:\/\/www.growthhk.cn\/cgo\/13753.html\">\u738b\u8005\u8363\u8000\u7684\u4e0a\u763e\u6a21\u578b\uff08Hook\u6a21\u578b\uff09\u5206\u6790\uff1a\u89e6\u53d1\u3001\u884c\u52a8\u3001\u5956\u52b1\u3001\u6295\u8d44<\/a> \u300b<\/li>\n<li>\u300a<a href=\"https:\/\/www.growthhk.cn\/market\/11240.html\">\u60e0\u5dde\u5e02\u53cc\u6708\u6e7e\u5ea6\u5047\u6751de\u75c5\u6bd2\u8425\u9500\u65b9\u6848\u7b56\u5212<\/a>\u300b<\/li>\n<\/ul>\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[title]\u7b2c\u4e00\u90e8\u5206\uff1aApp \u7684\u6210\u763e\u6027\u8bbe\u8ba1\u2014\u2014Hook \u6a21\u578b[\/title] &nbsp; 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