{"id":13852,"date":"2018-08-25T16:30:53","date_gmt":"2018-08-25T08:30:53","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=13852"},"modified":"2018-08-25T16:30:53","modified_gmt":"2018-08-25T08:30:53","slug":"facebook%e5%bc%ba%e5%8a%b2%e5%a2%9e%e9%95%bf%e7%9a%84%e8%83%8c%e5%90%8e%ef%bc%9a%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%e7%9a%84%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/13852.html","title":{"rendered":"Facebook\u5f3a\u52b2\u589e\u957f\u7684\u80cc\u540e\uff1a\u589e\u957f\u9ed1\u5ba2\u7684\u8425\u9500\u7b56\u7565"},"content":{"rendered":"<p>\u968f\u7740\u4eba\u53e3\u7ea2\u5229\u6d88\u9000\u3001\u6d41\u91cf\u7ea2\u5229\u548c\u8d44\u672c\u7ea2\u5229\u7684\u840e\u7f29\uff0c\u83b7\u53d6\u7528\u6237\u7684\u6210\u672c\u5927\u5927\u589e\u52a0\u3002\u6e90\u81ea\u7f8e\u56fd\u7845\u8c37\u7684\u201c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2\" title=\"\u589e\u957f\u9ed1\u5ba2\" target=\"_blank\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u201d\uff08<a href=\"https:\/\/www.growthhk.cn\">Growth Hacker<\/a>\uff09\u5df2\u7ecf\u4ece\u4e00\u4e2a\u589e\u957f\u7684\u65b9\u6cd5\u8bba\u53d8\u6210\u4eba\u624b\u5fc5\u5907\u7684\u5b9e\u8df5\u5de5\u5177\uff0c\u5bf9\u4e8e\u4f01\u4e1a\u6765\u8bb2\uff0c\u5c24\u5176\u662f\u4e92\u8054\u7f51\u884c\u4e1a\u7684\u521d\u521b\u516c\u53f8\uff0c\u90a3\u4e9b\u62e5\u6709\u589e\u957f\u9ed1\u5ba2\u601d\u7ef4\u7684\u4eba\uff0c\u66f4\u5bb9\u6613\u66f4\u597d\u7684\u804c\u4e1a\u53d1\u5c55\u3002<\/p>\n<p>\u589e\u957f\u9ed1\u5ba2\uff0c\u662f\u6307\u901a\u8fc7\u521b\u9020\u6027\u65b9\u6cd5\u3001\u79d1\u5b66\u7684\u6570\u636e\u5206\u6790\u5de5\u5177\uff0c\u6570\u636e\u9a71\u52a8\u8425\u9500\u3001\u4ee5\u5e02\u573a\u6307\u5bfc\u4ea7\u54c1\uff0c\u7528\u6781\u4f4e\u7684\u6210\u672c\u5728\u77ed\u65f6\u95f4\u5185\u5438\u5f15\u6570\u4ee5\u767e\u4e07\u8ba1\u7684\u7528\u6237\u589e\u957f\u3002<\/p>\n<p>2012\u5e74\uff0c\u8fd9\u4e00\u65b9\u6cd5\u5728\u7845\u8c37\u88ab\u4e1a\u754c\u5e7f\u6cdb\u5173\u6ce8\uff0cGoogle\u3001Amazon\u3001Facebook\u3001Twitter\u8fd9\u4e9b\u4ef7\u503c\u6570\u5343\u4ebf\u7f8e\u5143\u7684\u516c\u53f8\uff0c\u90fd\u662f\u5229\u7528\u589e\u957f\u9ed1\u5ba2\u5b9e\u73b0\u7528\u6237\u589e\u957f\u7684\u5178\u578b\u6848\u4f8b\u3002\u5f53\u65f6\u4ed6\u4eec\u751a\u81f3\u4e13\u95e8\u8bbe\u7acb\u4e86\u589e\u957f\u9ed1\u5ba2\u8fd9\u4e2a\u804c\u4f4d\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5728\u73b0\u5b9e\u4e2d\uff0c\u589e\u957f\u9ed1\u5ba2\u8fdb\u884c\u5177\u4f53\u5b9e\u65bd\u65f6\uff0c\u90fd\u4f1a\u53c2\u8003\u4e00\u4e2a\u91cd\u8981\u7684\u6a21\u578b\uff1a<a href=\"https:\/\/www.growthhk.cn\/tag\/AARRR\u6a21\u578b\">AARRR\u6a21\u578b<\/a>\uff0c\u6240\u8c13AARRR\u7528\u6237\u6a21\u578b\u5176\u5b9e\u5c31\u662f\u201c\u83b7\u53d6\uff08Acquisition\uff09\u201d\u3001\u201c\u6fc0\u6d3b\uff08Activation\uff09\u201d\u3001\u201c\u7559\u5b58\uff08Retention\uff09\u201d\u3001\u201c\u6536\u5165\uff08Revenue\uff09\u201d\u3001\u201c\u4f20\u64ad\uff08Referral\uff09\u201d\uff0c\u8fd9\u662f\u662f\u63a8\u5e7f\u751f\u547d\u5468\u671f\u7684\u4e94\u4e2a\u91cd\u8981\u73af\u8282\u3002<\/p>\n<ul>\n<li>\u7528\u6237\u83b7\u53d6\uff08Acquisition\uff09\uff1a\u8fd0\u8425\u7684\u7b2c\u4e00\u6b65\uff0c\u901a\u8fc7\u63a8\u5e7f\u624b\u6bb5\u5b9e\u73b0\u7528\u6237\u589e\u957f<\/li>\n<li>\u7528\u6237\u6fc0\u6d3b\uff08Activation\uff09\uff1a\u8ba9\u5ba2\u6237\u4e0e\u4ea7\u54c1\u6709\u4e00\u5b9a\u7684\u63a5\u89e6\uff0c\u5e76\u5c3d\u53ef\u80fd\u63d0\u9ad8\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u7c98\u6027<\/li>\n<li>\u7528\u6237\u7559\u5b58\uff08Retention\uff09\uff1a\u8ba9\u7528\u6237\u6301\u7eed\u4f7f\u7528\u4f60\u7684\u5e94\u7528<\/li>\n<li>\u83b7\u53d6\u6536\u5165\uff08Revenue\uff09\uff1a\u7559\u7740\u7528\u6237\u5e76\u8ba9\u4ed6\u4eec\u4ed8\u94b1<\/li>\n<li>\u4f20\u64ad\uff08Referral\uff09\uff1a\u8ba9\u7528\u6237\u4e3b\u52a8\u66ff\u4f60\u4f20\u64ad\u4f60\u7684\u5e94\u7528<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13853\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/aarrr-2-600x309.png\" alt=\"\" width=\"600\" height=\"309\" \/><\/p>\n<p>\u4ece\u4e0a\u9762\u7684\u6a21\u578b\u56fe\u6211\u4eec\u53ef\u4ee5\u770b\u5230\uff0c\u4ece\u83b7\u53d6\u3001\u6fc0\u6d3b\u3001\u7559\u5b58\u3001\u83b7\u53d6\u6536\u5165\u5230\u4f20\u64ad\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u662f\u4e00\u4e2a\u81ea\u4e0a\u800c\u4e0b\u7684\u6f0f\u6597\uff0c\u6bcf\u4e00\u4e2a\u8fc7\u7a0b\u90fd\u4f1a\u9762\u4e34\u7740\u4e00\u5b9a\u7684\u8f6c\u5316\u635f\u5931\u3002\u800c\u8425\u9500\u63a8\u5e7f\u5de5\u4f5c\u8981\u505a\u7684\uff0c\u5c31\u662f\u8861\u91cf\u6bcf\u4e00\u6b65\u7684\u8f6c\u5316\u635f\u5931\uff0c\u8fd9\u4e5f\u6b63\u662f\u589e\u957f\u9ed1\u5ba2\u7684\u4e13\u6ce8\u70b9\u3002<\/p>\n<p>\u4ece2010\u5e74\u81f32014\u5e74\u5e95\uff0cFacebook\u7684\u603b\u7528\u6237\u89c4\u6a21\u4ece5\u4ebf\u589e\u957f\u4e3a14\u4ebf\uff0c\u65e5\u6d3b\u8dc3\u7528\u6237\u4ece2.5\u4ebf\u589e\u957f\u4e3a8\u4ebf\u3002\u90a3\u4e48\uff0cFacebook\u7684\u589e\u957f\u9ed1\u5ba2\u4eec\uff0c\u4f7f\u7528\u4e86\u4ec0\u4e48\u65b9\u6cd5\u8ba9\u516c\u53f8\u83b7\u5f97\u7528\u6237\u6307\u6570\u7ea7\u589e\u957f\u7684\u5462\uff1f<\/p>\n<p>Facebook\u6709\u4e00\u4e2a\u4e13\u95e8\u7684<a href=\"https:\/\/www.growthhk.cn\/tag\/\u589e\u957f\u56e2\u961f\">\u589e\u957f\u56e2\u961f<\/a>\uff0c\u89c4\u6a21\u5360\u5168\u516c\u53f8\u4eba\u6570\u768420%\uff0c\u5bf9\u8fd9\u4e2a\u56e2\u961f\u800c\u8a00\uff0c\u6570\u636e\u7684\u91c7\u96c6\u3001\u5c55\u793a\u548c\u5206\u6790\uff0c\u6570\u636e\u7684\u6316\u6398\u548c\u5229\u7528\uff0c\u7528\u6237\u7684\u5b58\u7559\uff0c\u8fd9\u4e09\u70b9\uff0c\u662f\u5176\u589e\u957f\u9ed1\u5ba2\u65f6\u7684\u51e0\u4e2a\u91cd\u70b9\u5de5\u4f5c\u6b65\u9aa4\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u7b2c\u4e00\u6b65\u662f\u6570\u636e\u7684\u91c7\u96c6\u3001\u5c55\u793a\u548c\u5206\u6790\uff0c\u6570\u636e\u91c7\u96c6\u4f53\u73b0\u5728\u4e00\u4e9b\u6307\u6807\u4e0a\uff0c\u6bd4\u5982\u6d3b\u8dc3\u7528\u6237\uff0c\u7528\u6237\u5e73\u5747\u505c\u7559\u65f6\u5e38\uff0c\u7528\u6237\u7559\u5b58\u7387\uff0c\u628a\u8fd9\u4e9b\u6536\u96c6\u5230\u7684\u6570\u636e\u5c55\u793a\u51fa\u6765\uff0c\u505a\u6210data dashboard\u3002\u5728Facebook\u6709\u4e00\u9879L67\u6307\u6807\uff0c\u6307\u7684\u662f\u8fc7\u53bb\u76847\u5929\u5185\u767b\u5f55\u4e866\u5929\u7684\u7528\u6237\u6570\u91cf\uff0c\u8fd9\u662f\u5bf9\u4e8e\u6bcf\u65e5\u6d3b\u8dc3\u7528\u6237\u7684\u8865\u5145\uff0c\u53ef\u4ee5\u66f4\u52a0\u6df1\u523b\u5730\u53cd\u6620\u7528\u6237\u5fe0\u8bda\u5ea6\u3002<\/p>\n<p>\u7b2c\u4e8c\u6b65\u6570\u636e\u7684\u6316\u6398\u5229\u7528\uff0c\u4ece\u7e41\u7410\u7684\u6570\u636e\u4e2d\u5f97\u5230\u6709\u7528\u7684\u4fe1\u606f\uff0c\u5e76\u627e\u5230\u89c4\u5f8b\u3002\u6bd4\u5982\uff0c\u5f53\u8981\u786e\u5b9a\u65b0\u7684\u529f\u80fd\u70b9\u662f\u5426\u5f97\u5230\u7528\u6237\u7684\u559c\u6b22\uff0c\u5c31\u53ef\u4ee5\u5148\u53d1\u5e03\u7ed9\u5c0f\u89c4\u6a21\u7684\u7528\u6237\u4f7f\u7528\uff0c\u901a\u8fc7\u540e\u53f0\u67e5\u770b\u5404\u79cd\u7528\u6237\u6570\u636e\uff0c\u5e76\u636e\u6b64\u4f5c\u51fa\u7ed3\u8bba\u3002Facebook\u6709\u4e2a\u597d\u53cb\u63a8\u8350\u529f\u80fd\uff0c\u4e3a\u7528\u6237\u63a8\u8350\u6f5c\u5728\u7684\u597d\u53cb\uff0c\u8fd9\u4e2a\u529f\u80fd\u5c31\u662f\u589e\u957f\u9ed1\u5ba2\u56e2\u961f\u5b8c\u6210\u7684\uff0c\u4ed6\u4eec\u5bf91%\u7684\u7528\u6237\u8fdb\u884c\u6d4b\u8bd5\uff0c\u6570\u636e\u663e\u793a\u7528\u6237\u7684\u597d\u53cb\u6570\u6301\u7eed\u589e\u52a0\uff0c\u5e76\u4e14\u4f7f\u6d3b\u8dc3\u5ea6\u8d8a\u6765\u8d8a\u9ad8\uff0c\u56e0\u6b64\u786e\u5b9a\u4e86\u4e3a\u4ea7\u54c1\u589e\u52a0\u8fd9\u9879\u529f\u80fd\u3002<\/p>\n<p>\u7b2c\u4e09\u6b65\u662f\u7528\u6237\u7684\u7559\u5b58\uff0c\u83b7\u53d6\u5230\u65b0\u7684\u7528\u6237\u4e4b\u540e\uff0c\u8ba9\u7528\u6237\u5bf9\u4ea7\u54c1\u4ea7\u751f\u7c98\u6027\uff0c\u4e00\u822c\u4f1a\u901a\u8fc7\u4e30\u5bcc\u4ea7\u54c1\u529f\u80fd\u548c\u5b8c\u5584\u7528\u6237\u4f53\u9a8c\u6765\u8fdb\u884c\uff0c\u6b64\u5916\u8fd8\u4f1a\u6709\u4e00\u4e9b\u53ec\u56de\u673a\u5236\uff0c\u6bd4\u5982\u901a\u8fc7\u53d1\u90ae\u4ef6\u7ed9\u7528\u6237\u63d0\u9192\u4ed6\u9519\u8fc7\u4e86\u54ea\u4e9b\u4fe1\u606f\u3002\u6bd4\u5982Facebook\u5bf9\u4e8e\u521a\u6ce8\u518c\u7684\u7528\u6237\uff0c\u4f1a\u91c7\u7528\u591a\u4e92\u52a8\u7684\u5f62\u5f0f\u3002\u968f\u7740\u505c\u7559\u7684\u65f6\u95f4\u8d8a\u6765\u8d8a\u957f\uff0c\u5c31\u88ab\u8ba4\u4e3a\u7528\u6237\u76f8\u5bf9\u7a33\u5b9a\u6216\u8005\u975e\u5e38\u7a33\u5b9a\uff0c\u6b64\u65f6\u7cfb\u7edf\u4e0d\u4f1a\u518d\u53d1\u4efb\u4f55\u6d88\u606f\u9a9a\u6270\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5728\u6210\u529f\u65bd\u884c\u8fd9\u4e9b\u5de5\u4f5c\u540e\uff0c\u5982\u4f55\u83b7\u53d6\u6536\u5165\uff08Revenue\uff09\uff0c\u8fd9\u4ea7\u54c1\u8fd0\u8425\u4e2d\u6700\u6838\u5fc3\u7684\u90e8\u5206\uff0c\u5c31\u4f5c\u4e3a\u6700\u91cd\u8981\u7684\u5de5\u4f5c\u5185\u5bb9\u6446\u5728\u4e86\u4f01\u4e1a\u9762\u524d\u3002\u5f53\u7136\uff0c\u663e\u800c\u6613\u89c1\u5730\uff0c\u5728Facebook\u62e5\u6709\u6d77\u91cf\u7528\u6237\u540e\uff0c\u76c8\u5229\u6a21\u5f0f\u4e5f\u5c31\u81ea\u7136\u5730\u96c6\u4e2d\u5728\u5e7f\u544a\u6536\u5165\uff0c\u4e5f\u5c31\u662f\u8bf4\uff0cFacebook\u5728\u6bcf\u4e2a\u7528\u6237\u7684Facebook\u9875\u9762\u4e0a\u6295\u653e\u5e73\u9762\u5e7f\u544a\uff0c\u6536\u53d6\u5e7f\u544a\u4e3b\u7684\u5e7f\u544a\u8d39\uff0c\u662f\u76ee\u524d\u6700\u6709\u6548\u7684\u4e3b\u8981\u76c8\u5229\u6765\u6e90\u3002<\/p>\n<p>Facebook\u516c\u53f8\u7684\u589e\u957f\u9ed1\u5ba2\u662f\u975e\u5e38\u6210\u529f\u7684\uff0c\u57fa\u4e8e\u6d77\u91cf\u7528\u6237\uff0c\u5176\u76c8\u5229\u6a21\u5f0f\u662f\u81ea\u7136\u800c\u751f\u4e14\u5bcc\u6709\u6210\u6548\u7684\u3002\u6bcf\u4e2a\u6708\uff0c\u6709\u8d85\u8fc7500\u4e07\u5bb6\u4f01\u4e1a\u5728Facebook\u4e0a\u505a\u5e7f\u544a\uff0c\u9664\u6b64\u4e4b\u5916\uff0c\u8fd9\u4e9b\u516c\u53f8\u8fd8\u5411Facebook\u652f\u4ed8\u8d39\u7528\uff0c\u7528\u4e8e\u589e\u52a0\u5176\u5546\u4e1a\u9875\u9762\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u3002<\/p>\n<p>\u57282017\u5e74\uff0cFacebook\u603b\u6536\u5165\u4e3a406.53\u4ebf\u7f8e\u5143\uff0c\u5e7f\u544a\u6536\u5165\u4e3a399.42\u4ebf\u7f8e\u5143\uff0c\u5360\u603b\u6536\u5165\u768498.25%\uff0c\u5176\u4ed6\u7684\u76c8\u5229\u6765\u6e90\uff0c\u6bd4\u5982\uff0c\u6e38\u620f\u5206\u6210\u548c\u7b2c\u4e09\u65b9\u5e94\u7528\u5206\u6210\uff0c\u4ec5\u5360\u4e0d\u52302%\u7684\u6bd4\u4f8b\u3002<\/p>\n<figure 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