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<\/p>\n\u201c\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\u201d( Product-Market Fit ) \u662f\u4e00\u4e2a\u65e2\u6709\u8da3\u53c8\u91cd\u8981\u7684\u6982\u5ff5\u3002<\/p>\n
\u5b9e\u73b0\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\uff0c\u6807\u5fd7\u7740\u4f01\u4e1a\u8fbe\u5230\u4e86\u751f\u547d\u5468\u671f\u7684\u8f6c\u53d8\u70b9\u3002\u5728\u7406\u8bba\u4e0a\uff0c\u4f01\u4e1a\u7684\u751f\u547d\u5468\u671f\u53ef\u4ee5\u5206\u4e3a\u201c\u524d\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\u201d\u548c\u201c\u540e\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\u201d\u9636\u6bb5\u3002\u8fd9\u4e24\u4e2a\u9636\u6bb5\u6709\u622a\u7136\u4e0d\u540c\u7684\u76ee\u6807\uff0c\u8981\u6c42\u4f01\u4e1a\u91c7\u53d6\u975e\u5e38\u4e0d\u540c\u7684\u6218\u7565\u3002Marc Andreessen \u8bf4\uff0c\u201c\u5f53\u4f60\u672a\u8fbe\u5230\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\u524d\uff0c\u6267\u7740\u5730\u805a\u7126\u4e8e\u5b9e\u73b0\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\u201d\u3002\u4e00\u65e6\u8fbe\u5230\u4e86\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\uff0c\u4f60\u5c31\u53ef\u4ee5\u5f00\u59cb\u805a\u7126\u7528\u6237\u589e\u957f<\/a>\uff0c\u627e\u83b7\u5ba2\u6e20\u9053\uff0c\u4f18\u5316\u4ea7\u54c1\u5b9a\u4ef7\uff0c\u62db\u8058\u4eba\u5458\u7b49\u3002<\/p>\n
[title]1. \u4ec0\u4e48\u662f\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\uff1f[\/title]<\/p>\n
\u7efc\u4e0a\u6240\u8ff0\uff0c\u6211\u4eec\u53ef\u4ee5\u5c06\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\u5b9a\u4e49\u4e3a\uff1a\u4ea7\u54c1\u80fd\u591f\u4e3a\u76f8\u5f53\u4e00\u90e8\u5206\u72ec\u7acb\u7684\u7528\u6237\u89e3\u51b3\u95ee\u9898\u3001\u6ee1\u8db3\u9700\u6c42\uff0c\u5373\u4e3a\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\u3002<\/p>\n
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[title]2. \u5982\u4f55\u8fc8\u5411\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\uff1f[\/title]<\/p>\n
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\u7b2c\u4e00\u6b65\uff1a\u5efa\u7acb\u7528\u6237\u753b\u50cf<\/strong><\/p>\n
\u4e86\u89e3\u5e02\u573a\u5c31\u662f\u4e86\u89e3\u5e02\u573a\u91cc\u7684\u4eba\u3002\u6211\u4eec\u628a\u7406\u60f3\u5316\u7684\u76ee\u6807\u7528\u6237\u79f0\u4f5c\u7528\u6237\u753b\u50cf<\/a>\uff0c\u4f60\u7684\u516c\u53f8\u53ef\u4ee5\u6709\u591a\u4e2a\u7528\u6237\u753b\u50cf\u3002<\/p>\n
\u7b2c\u4e94\u6b65\uff1a\u5efa\u7acb\u54c1\u724c\u53ef\u4fe1\u5ea6<\/strong><\/p>\n
\u65b9\u6cd5\u4e00\uff1aSean Ellis \u7684\u4e0d\u53ef\u6216\u7f3a\u6027\u8c03\u67e5<\/strong><\/p>\n
Sean \u8ba4\u4e3a\uff0c\u5b9e\u73b0\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\u81f3\u5c11\u8981\u6c4240%\u7684\u7528\u6237\u8868\u793a\u201c\u975e\u5e38\u5931\u671b\u201d\uff0c\u8fd9\u65f6\u5c31\u5f88\u9002\u5408\u505a\u589e\u957f\u3002\u5982\u679c\u6ca1\u6709\u8fbe\u523040%\uff0c\u6211\u4eec\u4e5f\u4e0d\u7528\u653e\u5f03\uff0c\u53ef\u4ee5\u53bb\u770b\u4e0d\u540c\u7fa4\u4f53\u7684\u610f\u89c1\uff1a\u5973\u6027\u662f\u600e\u6837\u8ba4\u4e3a\u7684\uff0c\u7537\u6027\u3001\u5b66\u751f\u3001\u767d\u9886\u53c8\u662f\u600e\u6837\u8ba4\u4e3a\u7684\uff0c\u7136\u540e\u4e0d\u65ad\u4f18\u5316\u3002<\/p>\n
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\u65b9\u6cd5\u4e8c\uff1aSean Jacobsohn \u7684\u4e94\u95ee\u6d4b\u8bd5<\/strong><\/p>\n
\u9664\u4e86Sean Ellis\u4e0d\u53ef\u6216\u7f3a\u6027\u8c03\u67e5\uff0c\u6765\u81ea Norwest Venture Partners \u7684 Sean Jacobsohn \u4e5f\u8bbe\u8ba1\u4e86\u4e00\u4e2a\u7b80\u77ed\u7684\u6d4b\u8bd5\u6765\u5e2e\u52a9\u4f01\u4e1a\u5224\u65ad\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\u6c34\u5e73\u3002Jacobsohn \u7684\u65b9\u6cd5\u66f4\u9002\u7528\u4e8eSaaS\u516c\u53f8\uff0c\u6d4b\u8bd5\u5185\u5bb9\u5982\u4e0b\uff1a<\/p>\n
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Q1\uff1a\u7528\u6237\u591a\u6837\u6027\uff1a\u6709\u591a\u5c11\u7528\u6237\u662f\u4f60\u4e0d\u8ba4\u8bc6\u7684\uff1f<\/p>\n
Q2\uff1a\u4e92\u52a8\u6027\uff1a\u4f60\u7684\u4ea7\u54c1\u5bf9\u7528\u6237\u6765\u8bf4\u6709\u591a\u6838\u5fc3\uff1f \u7528\u6237\u591a\u4e45\u4f7f\u7528\u4e00\u6b21\u4f60\u7684\u4ea7\u54c1\uff1f<\/p>\n
Q3\uff1a\u6d41\u5931\u7387\uff1a\u7528\u6237\u6d41\u5931\u7684\u901f\u5ea6\u600e\u6837\uff1f<\/p>\n
Q4\uff1a\u7528\u6237\u627f\u8bfa\u5ea6\uff1a\u6709\u591a\u5c11\u7528\u6237\u5728\u8bd5\u7528\u4e2d\uff1f<\/p>\n
Q5\uff1a\u4f20\u64ad\u5ea6\uff1a\u5982\u4f55\u83b7\u53d6\u65b0\u7528\u6237\uff1f<\/p>\n
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0-9\u5206\uff1a\u4f60\u5904\u5728\u4ea7\u54c1\u6d4b\u8bd5\u9636\u6bb5\uff0c\u5728\u7528\u81ea\u5df1\u7684\u4eba\u8109\u8d44\u6e90\u6765\u6d4b\u8bd5\u60f3\u6cd5\u3002\u4e0b\u4e00\u6b65\u9700\u8981\u771f\u6b63\u4ece\u5e02\u573a\u4e0a\u5f97\u5230\u53cd\u9988\u6765\u9a8c\u8bc1\u4ea7\u54c1\u3002\u5728\u6b64\u9636\u6bb5\u8fd8\u4e0d\u9700\u8981\u96c7\u4f63\u9500\u552e\u4eba\u5458\u3002\u5982\u679c\u7528\u6237\u7684\u75db\u70b9\u8db3\u591f\u5f3a\uff0c\u90a3\u4e48\u83b7\u53d6\u524d\u671f\u7684\u7528\u6237\u4e0d\u4f1a\u5f88\u96be\u3002\u6700\u540e\u4f60\u53ef\u80fd\u4f1a\u9700\u8981\u6539\u53d8\u4ea7\u54c1\u6216\u8005\u6539\u53d8\u76ee\u524d\u5e02\u573a\u3002<\/p>\n
10-17\u5206\uff1a\u521d\u6b65\u9a8c\u8bc1\u4e86\u4f60\u7684\u4ea7\u54c1\u80fd\u591f\u89e3\u51b3\u4e00\u4e2a\u6f5c\u5728\u7684\u75db\u70b9\u3002\u5c3d\u53ef\u80fd\u82b1\u65f6\u95f4\u540c\u6f5c\u5728\u7528\u6237\u63a5\u89e6\uff0c\u83b7\u5f97\u4ed6\u4eec\u7684\u4ea7\u54c1\u53cd\u9988\uff0c\u5e76\u4e14\u4e0d\u65ad\u4f18\u5316\u4ea7\u54c1\u76f4\u5230\u5e02\u573a\u4e0a\u6ca1\u6709\u6ee1\u610f\u7684\u66ff\u4ee3\u65b9\u6848\u4e3a\u6b62\u3002\u53ef\u4ee5\u62db\u80582\u4e2a\u9500\u552e\u4eba\u5458\u3002\u5982\u679c2\u4e2a\u9500\u552e\u4eba\u5458\u7684\u4e1a\u7ee9\u90fd\u4e0d\u9519\uff0c\u90a3\u4e48\u4f60\u7684\u4ea7\u54c1\u540c\u5e02\u573a\u5339\u914d\u4e86\uff0c\u53ef\u4ee5\u8003\u8651\u96c7\u4f63\u66f4\u591a\u7684\u9500\u552e\u3002\u5982\u679c2\u4e2a\u9500\u552e\u4eba\u5458\u4e1a\u7ee9\u90fd\u4e0d\u4f73\uff0c\u90a3\u4e48\u5f88\u53ef\u80fd\u8fd8\u6ca1\u6709\u5b9e\u73b0\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\u3002\u5982\u679c\u4e00\u540d\u9500\u552e\u4e1a\u7ee9\u826f\u597d\uff0c\u4e00\u540d\u9500\u552e\u4e1a\u7ee9\u4e0d\u884c\uff0c\u90a3\u4e48\u53ef\u80fd\u662f\u9500\u552e\u4eba\u5458\u7684\u95ee\u9898\uff0c\u5feb\u901f\u6362\u4eba\u3002<\/p>\n
18-25\u5206\uff1a\u5f88\u53ef\u80fd\u4f60\u5df2\u7ecf\u5b9e\u73b0\u4e86\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\u3002\u4f60\u5728\u4e3a\u4e00\u7fa4\u4e4b\u524d\u5e76\u4e0d\u8ba4\u8bc6\u4f60\u7684\u7528\u6237\u89e3\u51b3\u91cd\u8981\u7684\u75db\u70b9\uff0c\u800c\u4e14\u6b63\u5728\u8d5a\u94b1\u3002\u73b0\u5728\u4f60\u53ef\u4ee5\u6295\u5165\u66f4\u591a\u8d44\u91d1\u7528\u4e8e\u52a0\u901f\u589e\u957f\u4e86\u3002<\/p>\n
\u9664\u4e86\u4e0a\u8ff0\u4e24\u4e2a\u7cfb\u7edf\u6027\u7684\u65b9\u6cd5\u5916\uff0cAndrew Chen \u8fd8\u63d0\u4f9b\u4e86\u4e00\u4e9bSaaS\u516c\u53f8\u5b9e\u73b0\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\u65f6\u7684\u6307\u6807\u3002\u5bf9\u4e8eSaaS\u516c\u53f8\u6765\u8bf4\uff0c\u5305\u62ec\uff1a<\/p>\n
5%\u7684\u4ed8\u8d39\u8f6c\u5316\u7387\uff0c\u5c11\u4e8e2%\u7684\u6708\u5ea6\u6d41\u5931\u7387\uff0c10\u4e07\u7f8e\u5143\u7684\u6708\u5ea6\u7ecf\u5e38\u6027\u6536\u5165MRR\u3002<\/p>\n
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[title]\u603b\u7ed3[\/title]<\/p>\n
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\u901a\u8fc7\u672c\u7bc7\u6587\u7ae0\uff0c\u6211\u4eec\u4e86\u89e3\u4e86\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\u7684\u6982\u5ff5\uff1a\u4ea7\u54c1\u80fd\u591f\u4e3a\u76f8\u5f53\u4e00\u90e8\u5206\u72ec\u7acb\u7684\u7528\u6237\u89e3\u51b3\u95ee\u9898\u3001\u6ee1\u8db3\u9700\u6c42\uff0c\u5373\u4e3a\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\u3002\u6211\u4eec\u8fd8\u6982\u8ff0\u4e86\u8fc8\u5411\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\u7684\u4e94\u4e2a\u6b65\u9aa4\uff1a\u5efa\u7acb\u7528\u6237\u753b\u50cf\uff0c\u540c\u7406\u60f3\u7528\u6237\u4ea4\u8c08\u627e\u5230\u4ef7\u503c\u70b9\uff0c\u7406\u89e3\u4ed6\u4eec\u7684\u4ea7\u54c1\u9700\u8981\uff0c\u4e13\u6ce8\u4e8e\u4e00\u4e2a\u4ef7\u503c\u4e3b\u5f20\uff0c\u5efa\u7acb\u54c1\u724c\u53ef\u4fe1\u5ea6\u3002\u6211\u4eec\u8fd8\u4ecb\u7ecd\u4e86\u4e24\u79cd\u8861\u91cf\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\u7a0b\u5ea6\u7684\u65b9\u6cd5\uff0c\u5206\u522b\u662f Sean Ellis \u7684\u4e0d\u53ef\u6216\u7f3a\u6027\u8c03\u67e5\u548c Sean Jacobsohn \u7684\u4e94\u95ee\u6d4b\u8bd5\u3002\u5e0c\u671b\u8fd9\u4e9b\u5185\u5bb9\u80fd\u591f\u5e2e\u52a9\u589e\u957f\u9ed1\u5ba2<\/a>\u65b0\u624b\u63a8\u8fdb\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\u8fdb\u7a0b\uff0c\u65e9\u65e5\u5f00\u5c55\u8f70\u8f70\u70c8\u70c8\u5730\u589e\u957f\u5de5\u4f5c\uff01<\/p>\n
\u6587\uff1aKen Chiang\/\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u70bc\u6210\u8bb0<\/p>\n
\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n
\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n
\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n
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