{"id":14645,"date":"2018-10-19T10:21:50","date_gmt":"2018-10-19T02:21:50","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=14645"},"modified":"2021-06-08T13:36:51","modified_gmt":"2021-06-08T05:36:51","slug":"aarrr%e5%b7%b2%e6%98%af%e8%bf%87%e5%8e%bb%e5%bc%8f%ef%bc%8c%e8%80%8crarra%e6%89%8d%e6%98%af%e6%9b%b4%e5%a5%bd%e7%9a%84%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%e6%a8%a1%e5%9e%8b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/14645.html","title":{"rendered":"AARRR\u5df2\u662f\u8fc7\u53bb\u5f0f\uff0c\u800cRARRA\u624d\u662f\u66f4\u597d\u7684\u589e\u957f\u9ed1\u5ba2\u6a21\u578b"},"content":{"rendered":"

\u5341\u5e74\u524d\uff0cMcClure\u5236\u5b9a\u4e86AARRR<\/a><\/span>\u65b9\u6cd5\u8bba\u6765\u8ddf\u8e2a\u4ea7\u54c1\u8425\u9500\u548c\u7ba1\u7406\u3002\u8be5\u65b9\u6cd5\u8bba\u5df2\u6210\u4e3a\u4e86\u4f01\u4e1a\u5bb6\u521b\u4e1a\u7684\u589e\u957f\u5229\u5668\u3002\u4f46\u73b0\u5728\u770b\u6765\uff0cAARRR\u5df2\u662f\u8fc7\u53bb\u5f0f\u3002<\/p>\n

2007\u5e74Dave McClure\u63d0\u51fa\u4e86\u4e00\u79cd\u4e1a\u52a1\u589e\u957f\u6a21\u5f0f\u2014\u2014\u6d77\u76d7\u6307\u6807AARRR\uff0c\u8be5\u6a21\u578b\u5728\u8fc7\u53bb\u5341\u5e74\u4e2d\u6216\u591a\u6216\u5c11\u5df2\u7ecf\u6210\u4e3a\u4e86\u884c\u4e1a\u6807\u51c6\u3002<\/p>\n

\u5728\u4ed6\u7684\u6f14\u8bb2\u201c\u6d77\u76d7\u7684\u542f\u52a8\u6307\u6807\u201d\u4e2d\uff0cMcClure\u5236\u5b9a\u4e86AARRR\u65b9\u6cd5\u6765\u8ddf\u8e2a\u4ea7\u54c1\u8425\u9500\u548c\u7ba1\u7406\u3002\u8be5\u65b9\u6cd5\u8bba\u5df2\u6210\u4e3a\u4e86\u4f01\u4e1a\u5bb6\u521b\u4e1a\u7684\u589e\u957f\u5229\u5668\u3002<\/p>\n

\u4f46\u73b0\u5728\u770b\u6765\uff0cAARRR\u5df2\u662f\u8fc7\u53bb\u5f0f\uff0c\u800c RARRA<\/a><\/span>\u624d\u662f\u66f4\u597d\u7684 \u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u6a21\u578b\u3002\u4f46\u5728\u6211\u4eec\u6df1\u5165\u7814\u7a76\u8fd9\u4e9b\u5dee\u5f02\u4e4b\u524d\uff0c\u8ba9\u6211\u4eec\u5148\u6765\u770b\u770b\u4e3a\u4ec0\u4e48AARRR\u6a21\u578b\u5728\u4e4b\u524d\u5982\u6b64\u53d7\u6b22\u8fce\uff0c\u4ee5\u53ca\u6211\u4eec\u53ef\u4ee5\u4ece\u4e4b\u524d\u7684\u6807\u51c6\u6301\u6709\u8005\u90a3\u91cc\u5b66\u5230\u4ec0\u4e48\u3002<\/p>\n

[title]\u4e00\u3001\u4ec0\u4e48\u662fAARRR\u6a21\u578b\uff0c\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u5b83\u5982\u6b64\u53d7\u6b22\u8fce\uff1f[\/title]<\/p>\n

\u8ba9\u6211\u4eec\u6df1\u5165\u4e86\u89e3Dave McClure\u7684\u6a21\u578b\u3002<\/p>\n

AARRR\u4ee3\u8868\uff1a<\/p>\n

\u7528\u6237\u62c9\u65b0Acquisition<\/li>\n

\u7528\u6237\u6fc0\u6d3bActivation<\/li>\n

\u7528\u6237\u7559\u5b58Retention<\/li>\n

\u7528\u6237\u63a8\u8350Referral<\/li>\n

\u5546\u4e1a\u6536\u5165Revenue<\/li>\n<\/ul>\n
<\/p>\n
$\"\"$
\u6d77\u76d7\u6307\u6807-AARRR\u6a21\u578b<\/figcaption><\/figure>\n
<\/p>\n
\u8be5\u793a\u610f\u56fe\u4ece\u4e0a\u5230\u4e0b\u653e\u7f6eAARRR\uff0c\u5b83\u662f\u4e00\u4e2a\u7ebf\u6027\u987a\u5e8f\uff0c\u6700\u7ec8\u5f62\u6210\u4e00\u4e2a\u7528\u6237\u6f0f\u6597\u5206\u6790\u6a21\u578b\u3002<\/p>\n
- \u6700\u540e\uff0c\u4f60\u4ee5\u4e00\u4e2a\u5b8c\u5584\u7684\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u8d5a\u5230\u94b1\uff0c\u5f53\u7136\uff0c\u8fd9\u91cc\u4f60\u9700\u8981\u8003\u8651\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u3002<\/li>\n<\/ul>\n
  \u4ee5\u4e0a\u5c31\u662f\u7528\u6237\u4e0e\u4ea7\u54c1\u5e94\u7528\u4e92\u52a8\u7684\u65b9\u5f0f\uff0c\u4e5f\u662f\u7528\u6237\u65c5\u7a0b\u5730\u56fe\u4ee5\u53ca\u7528\u6237\u8f6c\u5316\u6f0f\u6597\u6240\u672c\u8be5\u5177\u5907\u7684\u6837\u5b50\u3002<\/p>\n
  <\/p>\n
  AARRR\u6a21\u578b\u5f88\u53d7\u6b22\u8fce\uff0c\u56e0\u4e3a\u5b83\u5f88\u7b80\u5355\uff0c\u7a81\u51fa\u4e86\u589e\u957f\u7684\u6240\u6709\u91cd\u8981\u5143\u7d20\u3002<\/p>\n
  \u6700\u4e3b\u8981\u7684\u662f\uff1aAARRR\u6a21\u578b\u662f\u56f4\u7ed5\u7740\u6bcf\u4e2a\u8425\u9500\u4eba\u5458\u6700\u559c\u6b22\u7684\u589e\u957f\u90e8\u5206\u800c\u5efa\u7acb\u7684\u2014\u2014\u62c9\u65b0\u83b7\u5ba2\u3002<\/p>\n
  \u83b7\u5ba2\u548c\u8425\u9500\u662f\u76f8\u5f53\u7684\u540c\u4e49\u8bcd\u2014\u2014\u7531\u4e8e\u5927\u591a\u6570\u9ed1\u5ba2\u589e\u957f\u4eba\u5458\u90fd\u662f\u8425\u9500\u4eba\u5458\uff0c\u56e0\u6b64\u83b7\u5ba2\u5df2\u6210\u4e3a\u521b\u4e1a\u516c\u53f8\u6700\u501a\u91cd\u7684\u91cd\u8981\u6307\u6807\u3002<\/p>\n
  <\/p>\n
  [title]\u4e8c\u3001\u4e3a\u4ec0\u4e48\u8bf4AARRR\u6a21\u578b\u5df2\u7ecf\u662f\u8fc7\u53bb\u5f0f\uff1f[\/title]<\/p>\n
  <\/p>\n
  \u4e3a\u4ec0\u4e48\u6211\u8bf4\u6d77\u76d7\u6307\u6807-AARRR\u6a21\u578b\u5df2\u7ecf\u4e0d\u518d\u662f\u4eca\u5929\u8fd9\u4e2a\u65f6\u4ee3\u6709\u6548\u7684\u9ed1\u5ba2\u589e\u957f\u6a21\u578b\uff1f\u56e0\u4e3a\u5bf9\u4e8e\u5927\u591a\u6570\u5e94\u7528\u800c\u8a00\uff0c\u83b7\u53d6\u65b0\u7528\u6237\u51e0\u4e4e\u6beb\u65e0\u610f\u4e49\u3002<\/p>\n
  \u73b0\u5728\u5e73\u5747\u6bcf\u4e2aApp\u5728\u5b89\u88c5\u540e\u7684\u60c5\u51b5\uff1a<\/p>\n
  - \u800c\u5230\u4e8690\u5929\uff0c\u6d41\u5931\u7387\u8dc3\u5347\u523095\uff05\u4ee5\u4e0a\u3002<\/li>\n<\/ul>\n
    \u4e0d\u7ba1\u4f60\u662f\u5426\u5fc3\u5b58\u6000\u7591\uff0c\u8fd9\u5c31\u662f\u73b0\u5728\u4f17\u591a\u521b\u4e1a\u516c\u53f8\u6240\u9762\u5bf9\u7684\u73b0\u5b9e\u7a98\u5883\u3002<\/p>\n
    <\/p>\n
    $\"\"$
    \u5e73\u5747\u7559\u5b58\u7387\u66f2\u7ebf<\/figcaption><\/figure>\n
    <\/p>\n
    \u6362\u53e5\u8bdd\u8bf4\uff1a\u5982\u679c\u6211\u4eec\u6309\u7167\u884c\u4e1a\u5e73\u5747\u7559\u5b58\u7387\u6765\u770b\uff0c\u4e00\u4e2aApp\u83b7\u5f97100\u4e2a\u65b0\u7528\u6237\uff0c\u90a3\u4e483\u4e2a\u6708\u540e\u5176\u4e2d\u53ea\u67095\u4e2a\u7528\u6237\u4ecd\u7136\u4f1a\u4f7f\u7528\u6211\u4eec\u7684App\u3002<\/p>\n
    \u4f46\u662f10\u5e74\u524d\uff0c\u8fd9\u53ef\u80fd\u6ca1\u95ee\u9898\u3002<\/p>\n
    2008\u5e74\uff0cApp Store\u4e2d\u53ea\u6709500\u4e2a\u5e94\u7528\u7a0b\u5e8f\uff0c\u5f53\u65f6\u4f60\u7684\u4ea7\u54c1\u5f88\u53ef\u80fd\u662f\u6ca1\u6709\u7ade\u4e89\u5bf9\u624b\u7684\u3002\u5f53\u65f6Apple\u5c06\u6570\u767e\u4e07\u7528\u6237\u5e26\u5165\u4e86App Store\uff0c\u7528\u6237\u7684\u83b7\u5ba2\u6210\u672c\u662f\u975e\u5e38\u4fbf\u5b9c\u7684\u3002<\/p>\n
    \u4f46\u662f\u4eca\u5929\uff0c\u5e02\u573a\u60c5\u51b5\u5df2\u7ecf\u5b8c\u5168\u4e0d\u540c\u4e86\u3002<\/p>\n
    App Store\u76ee\u524d\u6709250\u4e07\u4e2aApp\uff0c\u800cGoogle Play\u4e0a\u5df2\u7ecf\u6709300\u4e07\u4e2aApp\u3002<\/p>\n
    <\/p>\n
    \u5e02\u573a\u7ade\u4e89\u6fc0\u70c8\uff0c\u7528\u6237\u83b7\u5ba2\u6210\u672c\u5df2\u7ecf\u4e0d\u518d\u4fbf\u5b9c\uff0c\u7b80\u5355\u5730\u53d1\u5e03\u4e00\u4e2a\u5e94\u7528\u7a0b\u5e8f\uff0c\u4e0d\u518d\u662f\u4e00\u4e2a\u4fdd\u8bc1\u8d5a\u94b1\u7684\u65b9\u5f0f\u3002<\/p>\n
    \u5728\u5f53\u524d\u7684\u60c5\u51b5\u4e0b\uff0c\u4ee5\u62c9\u65b0\u83b7\u5ba2\u4e3a\u4e2d\u5fc3\u7684\u589e\u957f\u6a21\u5f0f\u662f\u6ca1\u6709\u610f\u4e49\u7684\u3002\u5b83\u521b\u9020\u4e86Brian Balfour\u6240\u8bf4\u7684\u201c\u65e0\u610f\u4e49\u6210\u957f\u4e4b\u8f6e\u201d\u3002<\/p>\n
    <\/p>\n
    \u5982\u679c\u4eca\u5e74\u4f60\u6709100\u4e07\u65b0\u7528\u6237\uff0c\u8fd9\u542c\u4e0a\u53bb\u5f88\u68d2\uff0c\u800c\u4e14\u4f60\u8fd8\u5f88\u6709\u53ef\u80fd\u5728\u5e74\u4f1a\u4e0a\u63d0\u51fa\u4e0b\u4e00\u5e74\u201c\u8ffd\u6c42500\u4e07\u65b0\u7528\u6237\u201d\u7684\u76ee\u6807\u548c\u53e3\u53f7\uff0c\u4f3c\u4e4e\u662f\u4e00\u4e2a\u57fa\u4e8e\u73b0\u6709\u6570\u636e\u3001\u53ef\u4ee5\u89e6\u624b\u53ef\u53ca\u7684\u76ee\u6807\u3002<\/p>\n
    \u4f46\u662f\uff0c\u5e02\u573a\u4e0a\u5e73\u57475\uff05\u7684\u7559\u5b58\u7387\u610f\u5473\u7740\u201c500\u4e07\u201d\u5b9e\u9645\u4e0a\u53ea\u670925\u4e07\u771f\u5b9e\u7559\u5b58\u4e0b\u6765\u7684\u7528\u6237\u3002<\/p>\n
    <\/p>\n
    $\"\"$
    \u4e0d\u826f\u7684\u6708\u7ecf\u5e38\u6027\u8425\u6536Bad MRR-3 years<\/figcaption><\/figure>\n
    \u6ce8\uff1aMRR\u662f\u6307MRR \u662f\u5e73\u5747\u6bcf\u6708\u4ece\u6bcf\u5ba2\u6237\u83b7\u5f97\u7684\u7ecf\u5e38\u6027\u6536\u5165<\/p>\n
    <\/p>\n
    \u83b7\u5ba2\u4e0d\u518d\u662f\u589e\u957f\u7684\u738b\u9053\u3002<\/strong><\/p>\n
    \u6b63\u5982\u4e54\u7eb3\u68ee\u00b7\u91d1Jonathan Kim\u6240\u8bf4\uff0c\u76d7\u7248\u6307\u6807-AARRR\u5bf9\u4e8eSaaS\u6765\u8bf4\u662f\u4e00\u4e2a\u5f88\u7cdf\u7cd5\u7684\uff0c\u53ef\u4ee5\u8bf4\u662f\u8fc7\u65f6\u7684\u6a21\u578b\u3002\u867d\u7136\u5176\u4e2d\u5927\u90e8\u5206\u5185\u5bb9\u4ecd\u7136\u6709\u6548\uff0c\u4f46\u786e\u786e\u5b9e\u5b9e\u5df2\u7ecf\u8fc7\u65f6\u4e86\u3002<\/p>\n
    \u56e0\u4e3aAARRR\u4e13\u6ce8\u4e8e\u83b7\u5ba2(Acquisition)\uff0cMcClure\u662f\u57282007\u5e74\u83b7\u5ba2\u6210\u672c\u8fd8\u6bd4\u8f83\u4f4e\u5ec9\u7684\u65f6\u5019\u7f16\u5199\u7684\uff0c\u800c\u73b0\u5728\u5e7f\u544a\/\u793e\u4ea4\u6e20\u9053\u7684\u6d41\u91cf\u4ef7\u683c\u5df2\u7ecf\u5f88\u9ad8\uff0c\u83b7\u5ba2\u7684\u6210\u672c\u4e0e\u65e5\u4ff1\u589e\uff0c\u5e02\u573a\u60c5\u51b5\u548c2007\u5e74\u5df2\u7ecf\u5b8c\u5168\u4e0d\u540c\u3002\u73b0\u5728\u9ed1\u5ba2\u589e\u957f\u7684\u771f\u6b63\u5173\u952e\u5728\u4e8e\u7528\u6237\u7559\u5b58\uff0c\u800c\u4e0d\u662f\u83b7\u5ba2\u3002<\/p>\n
    \u6240\u4ee5\u6211\u4eec\u9700\u8981\u4e00\u4e2a\u66f4\u597d\u7684\u6a21\u578b\uff0c\u90a3\u4e2a\u6a21\u578b\u5c31\u662fRARRA\u6a21\u578b\u3002<\/p>\n
    <\/p>\n
    [title]\u4e09\u3001\u4e3a\u4ec0\u4e48\u8bf4RARRA\u662f\u66f4\u597d\u7684\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u6a21\u578b\uff1f[\/title]<\/p>\n
    <\/p>\n
    \u4ec0\u4e48\u662fRARRA\uff1f<\/p>\n
    <\/p>\n
    $\"\"$
    AARRR\u4e0eRARRA<\/figcaption><\/figure>\n
    <\/p>\n
    RARRA\u6a21\u578b\u662f\u6258\u9a6c\u65af\u00b7\u4f69\u8482\u7279Thomas Petit\u548c\u8d3e\u535a\u00b7\u5e15\u666eGabor Papp\u5bf9\u4e8e\u6d77\u76d7\u6307\u6807-AARRR\u6a21\u578b\u7684\u4f18\u5316\u3002RARRA\u6a21\u578b\u7a81\u51fa\u4e86\u7528\u6237\u7559\u5b58\u7684\u91cd\u8981\u6027\u3002<\/p>\n
    \n
    \u7528\u6237\u7559\u5b58Retention\uff1a\u4e3a\u7528\u6237\u63d0\u4f9b\u4ef7\u503c\uff0c\u8ba9\u7528\u6237\u56de\u8bbf\u3002<\/li>\n
    \u7528\u6237\u6fc0\u6d3bActivation\uff1a\u786e\u4fdd\u65b0\u7528\u6237\u5728\u9996\u6b21\u542f\u52a8\u65f6\u770b\u5230\u4f60\u7684\u4ea7\u54c1\u4ef7\u503c\u3002<\/li>\n
    \u7528\u6237\u63a8\u8350Referral\uff1a\u8ba9\u7528\u6237\u5206\u4eab\u3001\u8ba8\u8bba\u4f60\u7684\u4ea7\u54c1\u3002<\/li>\n
    \u5546\u4e1a\u53d8\u73b0Revenue\uff1a\u4e00\u4e2a\u597d\u7684\u5546\u4e1a\u6a21\u5f0f\u662f\u53ef\u4ee5\u8d5a\u94b1\u7684\u3002<\/li>\n
    \u7528\u6237\u62c9\u65b0Acquisition\uff1a\u9f13\u52b1\u8001\u7528\u6237\u5e26\u6765\u65b0\u7528\u6237\u3002<\/li>\n<\/ul>\n
    <\/p>\n
    RARRA\u6a21\u578b<\/strong><\/p>\n
    RARRA\u901a\u8fc7\u6700\u91cd\u8981\u7684\u6307\u6807\u6765\u5173\u6ce8\u589e\u957f\uff1a\u7528\u6237\u7559\u5b58<\/p>\n
    <\/p>\n
    \u4f60\u80fd\u8ba9\u7528\u6237\u56de\u5230\u4f60\u7684\u4ea7\u54c1\u5417\uff1f<\/p>\n
    \n
    \u5982\u679c\u7b54\u6848\u662f\u80af\u5b9a\u7684\uff0c\u90a3\u4e48\u4f60\u5b9e\u9645\u4e0a\u6b63\u5728\u5efa\u7acb\u4e00\u4e2a\u7528\u6237\u7fa4\u3002<\/li>\n
    \u5982\u679c\u7b54\u6848\u662f\u5426\u5b9a\u7684\uff0c\u90a3\u4e48\u4f60\u57fa\u672c\u4e0a\u53ea\u662f\u5728\u79df\u7528\u6d41\u91cf\u3002\u65e0\u8bba\u6709\u591a\u5c11\u4eba\u4e0b\u8f7d\u6216\u8bd5\u7528\u4f60\u7684\u4ea7\u54c1\uff0c\u6700\u7ec8\u90fd\u662f\u6beb\u65e0\u610f\u4e49\u7684\u7af9\u7bee\u6253\u6c34\u4e00\u573a\u7a7a\uff0c\u56e0\u4e3a\u7528\u6237\u4e0d\u4f1a\u518d\u56de\u6765\u4e86\u3002<\/li>\n<\/ul>\n
    \u6b63\u5982Brian Balfour\u6240\u8bf4\uff1a\u771f\u6b63\u53cd\u6620\u6574\u4f53\u771f\u5b9e\u589e\u957f\u60c5\u51b5\u7684\u6307\u6807\u90fd\u5e94\u8be5\u88ab\u9996\u5148\u91cd\u89c6\u3002<\/p>\n
    \u800c\u7559\u5b58\u7387\u662f\u53cd\u6620\u7528\u6237\u771f\u6b63\u4ef7\u503c\u7684\u6307\u6807\u2014\u2014\u56e0\u4e3a\u7528\u6237\u4f1a\u771f\u5b9e\u7684\u6bcf\u5929\u6765\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\u3002\u5f53\u6211\u4eec\u4f18\u5148\u8003\u8651\u7528\u6237\u7559\u5b58\u65f6\uff0c\u6211\u4eec\u6b63\u5728\u6784\u5efa\u4e00\u4e2a\u771f\u6b63\u7684\u6c38\u4e45\u7684\u7528\u6237\u7fa4\u3002<\/p>\n
    <\/p>\n
    [title]\u56db\u3001\u4e3a\u4ec0\u4e48RARRA\u662f\u66f4\u597d\u7684\u9ed1\u5ba2\u589e\u957f\u6a21\u578b\u2014\u2014Hitlist\u6848\u4f8b\u7814\u7a76[\/title]<\/p>\n
    <\/p>\n
    2013\u5e74\uff0cGillian Morris\u548c\u4e24\u4f4d\u8054\u5408\u521b\u59cb\u4eba\u63a8\u51fa\u4e86Hitlist\uff0c\u8fd9\u662f\u4e00\u4e2a\u65c5\u6e38\u7701\u94b1\u63a8\u8350\u5e73\u53f0\uff0c\u81f4\u529b\u4e8e\u4e16\u754c\u65c5\u6e38\u63a8\u8350\u548c\u964d\u4f4e\u65c5\u6e38\u8d39\u7528\uff0c\u53ef\u4ee5\u5e2e\u52a9\u559c\u6b22\u65c5\u884c\u7684\u670b\u53cb\u4ee5\u6700\u5c11\u7684\u5f00\u9500\u5b8c\u6210\u5230\u5404\u5730\u65c5\u6e38\u7684\u5fc3\u613f\u3002<\/p>\n
    \u7528\u6237\u53ea\u9700\u5728Hitlist\u4e0a\u8f93\u5165\u60f3\u8981\u53bb\u7684\u5730\u65b9\uff0c\u5e94\u7528\u5c31\u4f1a\u66ff\u4f60\u76ef\u7d27\u591a\u4e2a\u65c5\u6e38\u7f51\u7ad9\uff0c\u544a\u8bc9\u4f60\u4ec0\u4e48\u65f6\u5019\u53bb\u6700\u5212\u7b97\u3002<\/p>\n
    Hitlist\u53d1\u5e03\u540e\uff0c\u5b83\u5f88\u5feb\u5f15\u8d77\u4e86\u5a92\u4f53\u7684\u5e7f\u6cdb\u5173\u6ce8\uff0c\u7528\u6237\u7684\u53cd\u54cd\u4e5f\u975e\u5e38\u79ef\u6781\uff0c\u8bb8\u591a\u7528\u6237\u90fd\u5728\u4e0d\u9057\u4f59\u529b\u7684\u4e3a\u8fd9\u6b3e\u4ea7\u54c1\u53eb\u597d\u3002<\/p>\n
    \u6210\u5343\u4e0a\u4e07\u7684\u65b0\u7528\u6237\u6d8c\u5165Hitlist\u5e73\u53f0\uff0c\u4f46\u5b58\u5728\u4e00\u4e2a\u5927\u95ee\u9898\u2014\u2014\u7528\u6237\u6d41\u5931\u7387\u592a\u9ad8\u3002<\/p>\n
    Hitlist\u5728\u4e09\u4e2a\u6708\u540e\u8fdb\u884c\u4e86\u65b0\u95fb\u53d1\u5e03\u4f1a\uff0c\u53ea\u6709\u4e0d\u52305\uff05\u7684\u7528\u6237\u4fdd\u6301\u6d3b\u8dc3\u72b6\u6001\u3002<\/p>\n
    <\/p>\n
    \u5728\u8fd9\u4e2a\u9636\u6bb5\uff0c\u4e00\u4e9bHitlist\u7684\u6295\u8d44\u8005\u5f00\u59cb\u63a8\u52a8AARRR\u6a21\u5f0f\uff0c\u6307\u793aGillian Morris\u548c\u5728Facebook\u4e0a\u505a\u5e7f\u544a\uff0c\u5e0c\u671b\u4ee5\u6b64\u62c9\u65b0\u83b7\u5ba2\u3002<\/p>\n
    \u5e78\u8fd0\u7684\u662f\uff0c\u90e8\u5206\u6295\u8d44\u8005\u529b\u633aGillian Morris\u6452\u5f03AARRR\u6a21\u5f0f\uff0c\u8f6c\u800c\u63a8\u52a8RARRA\u6a21\u5f0f\u3002<\/p>\n
    \u6b63\u5982\u6211\u4eec\u4e4b\u524d\u6240\u63d0\u5230\u7684\uff0c\u5982\u679c\u4f60\u5728\u7559\u5b58\u7387\u4f4e\u8ff7\u7684\u60c5\u51b5\u4e0b\u4ecd\u7136\u82b1\u94b1\u62c9\u65b0\u7528\u6237\uff0c\u90a3\u4e48\u4f60\u5176\u5b9e\u5c31\u53ea\u662f\u5728\u79df\u7528\u6d41\u91cf\u800c\u5df2\uff0c\u4f60\u6839\u672c\u5c31\u7b97\u4e0d\u4e0a\u662f\u771f\u6b63\u7684\u83b7\u5ba2\u3002<\/p>\n
    \u597d\u5728\u5f53\u65f6Hitlist\u56e2\u961f\u5f00\u59cb\u5173\u6ce8\u7528\u6237\u7559\u5b58\u3002\u4ed6\u4eec\u4f18\u5316\u4e86\u4e86\u7528\u6237\u4f53\u9a8c\uff08\u521d\u59cb\u8bbe\u8ba1\u4e2d\u6700\u53d7\u6b22\u8fce\u7684\u529f\u80fd\uff09\uff0c\u5e76\u6dfb\u52a0\u4e86\u66f4\u6709\u5229\u4e8e\u4e70\u5bb6\u4e0b\u5355\u4ed8\u8d39\u8f6c\u5316\u7684\u5143\u7d20\u3002<\/p>\n
    \u5728\u63a8\u51fa\u65b0\u7248\u672c\u540e\uff0cHitlist 2.0\u83b7\u5f97\u4e86\u6210\u529f\u3002<\/p>\n
    42\uff05\u7684\u65b0\u7528\u6237\u5728\u4e0b\u8f7d\u540e\u4e00\u5468\u65f6\u95f4\u5185\u4ecd\u5728\u4f7f\u7528\u8be5\u5e94\u7528\u3002\u6bcf\u6708\u6d3b\u8dc3\u7528\u6237\uff08MAU\uff09\u9884\u8ba2\u5b9e\u9645\u4ea4\u6613\u7684\u767e\u5206\u6bd4\u4ece\u4e0d\u52301\uff05\u4e0a\u5347\u523010\uff05\u4ee5\u4e0a\u2014\u2014\u5176\u4e2d\u8fd8\u6709\u4e0d\u5c11\u4eba\u590d\u8d2d\u3002<\/p>\n
    <\/p>\n
    \u4e00\u5e74\u540e\uff0c\u8be5\u516c\u53f8\u5728163\u4e2a\u56fd\u5bb6\/\u5730\u533a\u62e5\u6709\u8d85\u8fc725\u4e07\u7684\u7528\u6237\uff0c\u9884\u8ba2\u8d85\u8fc7600\u4e07\u7f8e\u5143\u7684\u65c5\u884c\u4f18\u60e0\u4ea7\u54c1\u3002<\/p>\n
    \u5f53\u4ed6\u4eec\u4e13\u6ce8\u4e8e\u83b7\u5ba2\u65f6\uff0c\u4ed6\u4eec\u7684\u7528\u6237\u6d41\u5931\u7387\u5f88\u9ad8\u3002<\/p>\n
    <\/p>\n
    $\"\"$
    \u4e0d\u826f\u7684MRR<\/figcaption><\/figure>\n
    <\/p>\n
    \u5f53\u4ed6\u4eec\u4e13\u6ce8\u4e8e\u7528\u6237\u7559\u5b58\u65f6\uff0c\u6d3b\u8dc3\u7528\u6237\u4f1a\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u5806\u79ef\uff0cMRR\u4e5f\u968f\u4e4b\u589e\u52a0\u3002<\/p>\n
    <\/p>\n
    $\"\"$
    \u5065\u5eb7\u7684MRR<\/figcaption><\/figure>\n
    <\/p>\n
    \u73b0\u5728\u8ba9\u6211\u4eec\u8c08\u8c08\u7b56\u7565\uff0c\u6211\u4eec\u5982\u4f55\u4f7f\u7528RARRA\u6a21\u578b\u6784\u5efa\u79fb\u52a8\u5e94\u7528\u589e\u957f\u7b56\u7565\uff1f<\/p>\n
    <\/p>\n
    [title]\u4e94\u3001\u5982\u4f55\u4f7f\u7528RARRA\u521b\u5efa\u589e\u957f\u6218\u7565[\/title]<\/p>\n
    <\/p>\n
    1. \u4ece\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u5f00\u59cb<\/strong><\/p>\n
    \u6b63\u5982\u6211\u4eec\u6240\u63d0\u5230\u7684\uff0c\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u662f\u4ea7\u54c1\u589e\u957f\u7684\u57fa\u7840\u3002<\/p>\n
    \u7b2c\u4e00\u6b65\u662f\u8bc4\u4f30\u4ea7\u54c1\u5f53\u4e2d\u5f53\u524d\u7559\u5b58\u7387\u60c5\u51b5\u548c\u4e3b\u8981\u7528\u6237\u6d41\u5931\u8282\u70b9\u3002<\/p>\n
    <\/p>\n
    $\"\"$
    \u7528\u6237\u7559\u5b58\u66f2\u7ebf<\/figcaption><\/figure>\n
    <\/p>\n
    \u8ba1\u7b97\u4f60\u7684N\u5929\u7559\u5b58\u7387\uff0c\u4ee5\u67e5\u770b\u6709\u591a\u5c11\u7528\u6237\u8fd4\u56de\u4f60\u7684\u4ea7\u54c1\u5e76\u51c6\u786e\u786e\u5b9a\u7528\u6237\u4e3b\u8981\u6d41\u5931\u8282\u70b9\uff0c\u7136\u540e\u4f60\u4f1a\u77e5\u9053\u5728\u54ea\u91cc\u96c6\u4e2d\u4f18\u5316\u548c\u6539\u5584\u3002<\/p>\n
    \u4e00\u65e6\u4f60\u8d62\u5f97\u4e86\u65b0\u7528\u6237\uff0c\u4f60\u5982\u4f55\u8ba9\u4ed6\u4eec\u56de\u5230\u4f60\u7684\u4ea7\u54c1\uff1f<\/p>\n
    \u901a\u8fc7\u8bc1\u660e\u4f60\u7684\u4ea7\u54c1\u4ef7\u503c\u5e76\u57f9\u517b\u7528\u6237\u7684\u4e60\u60ef\u3002<\/p>\n
    \u9996\u5148\uff0c\u4e86\u89e3\u4f60\u7684\u4ea7\u54c1\u662f\u5982\u4f55\u88ab\u90a3\u4e9b\u5df2\u7ecf\u4f7f\u5176\u6210\u4e3a\u751f\u6d3b\u4e00\u90e8\u5206\u7684\u7528\u6237\u6240\u4f7f\u7528\u7684\u3002\u54ea\u4e9b\u4eba\u662f\u4f60\u6700\u6210\u529f\u7684\u957f\u671f\u7684\u5fe0\u8bda\u7528\u6237\uff1f\u4ed6\u4eec\u5728\u4f60\u7684\u4ea7\u54c1\u4e2d\u505a\u4e86\u4ec0\u4e48\uff1f\u4ed6\u4eec\u4f7f\u7528\u54ea\u4e9b\u4e3b\u8981\u529f\u80fd\uff1f\u4ed6\u4eec\u4e00\u5929\u4e2d\u6700\u6d3b\u8dc3\u7684\u65f6\u95f4\u662f\u51e0\u70b9\u5230\u51e0\u70b9\uff1f\u4ed6\u4eec\u5728\u5b89\u88c5\u540e\u7684\u524d48\u5c0f\u65f6\u5185\u505a\u4e86\u4ec0\u4e48\uff1f<\/p>\n
    \u4f7f\u7528\u7fa4\u7ec4\u5206\u6790Cohort Analysis\u67e5\u627e\u4ea7\u54c1\u7684\u7406\u60f3\u7528\u6237\u65c5\u7a0b\uff0c\u5e76\u9f13\u52b1\u65b0\u7528\u6237\u540c\u6837\u9075\u5faa\u8be5\u8def\u5f84\u53bb\u4f53\u9a8c\u4ea7\u54c1\u3002<\/p>\n
    \u8ba9\u7528\u6237\u4e0d\u65ad\u56de\u8bbf\u7684\u6700\u597d\u65b9\u6cd5\u662f\u4e86\u89e3\u4ed6\u4eec\u5bf9\u4f60\u4ea7\u54c1\u7684\u559c\u7231\u7a0b\u5ea6\uff0c\u8bc6\u522b\u5e76\u4f18\u5316\u4f60\u6700\u53d7\u6b22\u8fce\u7684\u529f\u80fd\uff0c\u6539\u5584\u4ea7\u54c1\u7684\u7528\u6237\u4f53\u9a8c\uff1b\u53d1\u9001\u4e2a\u6027\u5316\u63a8\u9001\u901a\u77e5\uff0c\u5c06\u7528\u6237\u5e26\u56de\u4f60\u7684\u4ea7\u54c1\u4ee5\u5b8c\u6210\u5173\u952e\u64cd\u4f5c\u3002<\/p>\n
    \u6700\u91cd\u8981\u7684\u662f\uff1a\u4f60\u9700\u8981\u503e\u542c\u7528\u6237\u65e5\u5e38\u9047\u5230\u7684\u5e38\u89c1\u95ee\u9898\uff0c\u5feb\u901f\u4fee\u590d\u9519\u8bef\u5e76\u4e0d\u65ad\u4f18\u5316\u4f60\u7684\u4ea7\u54c1\u3002<\/p>\n
    <\/p>\n
    2. \u52a0\u5feb\u7528\u6237\u6fc0\u6d3b<\/strong><\/p>\n
    \u4f60\u53ea\u6709\u4e00\u6b21\u6fc0\u6d3b\u65b0\u7528\u6237\u3002\u56e0\u6b64\uff0c\u4e3a\u4f60\u7684\u4ea7\u54c1\u63d0\u4f9b\u6109\u5feb\u7684\u7b2c\u4e00\u6b21\u4f53\u9a8c\u66f4\u4e3a\u91cd\u8981\u3002<\/p>\n
    \u4f60\u505a\u4ea7\u54c1\u4e0d\u53ea\u662f\u4e3a\u4e86\u8ba9\u4eba\u4e0b\u8f7d\u5b83\u2014\u2014\u4f60\u66f4\u5e0c\u671b\u4ed6\u4eec\u4f7f\u7528\uff01<\/p>\n
    \u6240\u4ee5\u4f60\u9700\u8981\u6e05\u695a\u7528\u6237\u5728\u4f60\u7684\u4ea7\u54c1\u4e0a\u7684\u4e3b\u8981\u64cd\u4f5c\u662f\u4ec0\u4e48\uff1f\u662f\u5728\u8fdb\u884c\u8d2d\u4e70\u5417\uff1f\u8fd8\u662f\u5206\u4eab\u7167\u7247\uff1f\u8fd8\u662f\u52a0\u597d\u53cb\u8fdb\u884c\u793e\u4ea4\uff1f\u8fd8\u662f\u5728\u8bc4\u8bba\u5185\u5bb9\uff1f<\/p>\n
    \u4e00\u65e6\u5b9a\u4e49\u4e86\u6fc0\u6d3b\u91cc\u7a0b\u7891\uff0c\u4f60\u5c31\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u6784\u5efa\u7528\u6237\u5f15\u5bfcOnboarding\u3002<\/p>\n
    \u8fd9\u91cc\u4f1a\u9047\u5230\u4e00\u4e2a\u5f88\u5927\u7684\u8bef\u533a\uff0c\u4f60\u53ef\u80fd\u8ba4\u4e3a\u597d\u7684\u754c\u9762UI\u5c31\u4e0d\u518d\u9700\u8981\u7528\u6237\u5f15\u5bfcOnboarding\u4e86\u3002\u5176\u5b9e\u8fd9\u662f\u4e0d\u5bf9\u7684\uff0c\u9664\u975e\u4f60\u6709\u4e00\u4e2a\u8d85\u7ea7\u7b80\u5355\u7684\u754c\u9762\uff0c\u5426\u5219\u4f60\u9700\u8981\u5f15\u5bfc\u65b0\u7528\u6237\u7b2c\u4e00\u6b21\u5982\u4f55\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\u3002<\/p>\n
    \u6709\u6548\u7684\u7528\u6237\u5f15\u5bfcOnboarding\uff0c\u53ef\u4ee5\u5e2e\u52a9\u7528\u6237\u82b1\u66f4\u5c11\u7684\u65f6\u95f4\u641e\u6e05\u695a\u5982\u4f55\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\u3002\u7b80\u5355\u7684\u6f14\u7ec3\u548c\u53ef\u89c6\u5316\u63d0\u793a\uff0c\u5e2e\u52a9\u7528\u6237\u5c3d\u5feb\u4f53\u9a8c\u4ea7\u54c1\u4ef7\u503c\u548c\u4f18\u52bf\u3002<\/p>\n
    \u6ce8\u610f\u7528\u6237\u5f15\u5bfcOnboarding\u8981\u4fdd\u6301\u7b80\u5355\uff1a\u4e0d\u8981\u8986\u76d6\u6bcf\u4e00\u4e2a\u529f\u80fd\uff0c\u4e5f\u4e0d\u8981\u901a\u8fc7\u89e3\u91ca\u7f29\u653e\u6216\u6eda\u52a8\u624b\u52bf\u7b49\u660e\u663e\u5143\u7d20\u6765\u60f9\u607c\u7528\u6237\u3002<\/p>\n
    \u4e00\u65e6\u4f60\u5b8c\u6210\u7528\u6237\u5f15\u5bfcOnboarding\uff0c\u4f60\u5c31\u53ef\u4ee5\u5e2e\u52a9\u4ed6\u4eec\u5c3d\u5feb\u8fdb\u5165\u4e0b\u4e00\u4e2a\u91cc\u7a0b\u7891\u2014\u2014\u901a\u8fc7\u63d0\u793a\u4ed6\u4eec\u91c7\u53d6\u4e0b\u4e00\u6b65\u64cd\u4f5c\uff1a\u5b8c\u6210\u4fe1\u606f\u586b\u5199\uff0c\u6dfb\u52a0\u4ed8\u6b3e\u6216\u4f4d\u7f6e\u4fe1\u606f\uff0c\u9009\u62e9\u63a8\u9001\u901a\u77e5\u7b49\u3002<\/p>\n
    <\/p>\n
    3. \u5efa\u7acb\u6709\u6548\u7684\u63a8\u8350\u7cfb\u7edf<\/strong><\/p>\n
    \u6839\u636e\u5c3c\u5c14\u68ee\u8fdb\u884c\u7684\u4e00\u9879\u7814\u7a76\uff1a92\uff05\u7684\u4eba\u4fe1\u4efb\u670b\u53cb\u63a8\u8350\u3002<\/p>\n
    \u4f60\u53ef\u4ee5\u901a\u8fc7\u6fc0\u52b1\u624b\u6bb5\uff0c\u8ba9\u5df2\u7ecf\u7559\u5b58\u4e0b\u6765\u7684\u5fe0\u8bda\u7528\u6237\u5c06\u4f60\u7684\u4ea7\u54c1\u63a8\u8350\u7ed9\u5468\u8fb9\u7684\u7528\u6237\uff0c\u4f60\u53ef\u4ee5\u5feb\u901f\u6269\u5c55\u4f60\u7684\u7528\u6237\u7fa4\u5e76\u4e3a\u6f5c\u5728\u7528\u6237\u540c\u6837\u63d0\u4f9b\u6fc0\u52b1\u63aa\u65bd\u3002<\/p>\n
    \u6b64\u5916\uff0c\u7528\u6237\u63a8\u8350\u7684\u6bcf\u6b21\u83b7\u5ba2\u6210\u672c\u901a\u5e38\u6bd4\u5176\u4ed6\u6e20\u9053\u7684\u83b7\u5ba2\u6210\u672c\u8981\u4f4e\u5f97\u591a\uff0c\u63a8\u8350\u7528\u6237\u7684\u7559\u5b58\u7387\u901a\u5e38\u4e5f\u4f1a\u66f4\u9ad8\u3002<\/p>\n
    \u901a\u8fc7\u63d0\u4f9b\u73b0\u91d1\u8fd4\u8fd8\u6216\u6298\u6263\u5238\/\u4f18\u60e0\u5238\u7b49\u63a8\u8350\u5956\u52b1\u673a\u5236\uff0c\u662f\u4e00\u79cd\u8ba9\u7528\u6237\u53c2\u4e0e\u548c\u5438\u5f15\u65b0\u7528\u6237\u7684\u6709\u6548\u65b9\u5f0f\uff0c\u4ee5Airbnb\u548c\u4f18\u6b65\u4e3a\u4f8b\u3002<\/p>\n
    <\/p>\n
    $\"\"$
    Airbnb\u548cUber\u7684\u7528\u6237\u63a8\u8350\u673a\u5236<\/figcaption><\/figure>\n
    <\/p>\n
    \u901a\u8fc7\u4e3a\u5f53\u524d\u7528\u6237\u548c\u4ed6\u4eec\u63a8\u8350\u7684\u7528\u6237\u63d0\u4f9b\u5956\u52b1\uff0c\u8fd9\u4e9b\u516c\u53f8\u521b\u5efa\u4e86\u4e00\u4e2a\u75c5\u6bd2\u5f0f\u8425\u9500\uff0c\u5c06\u4ed6\u4eec\u7684\u63a8\u8350\u8ba1\u5212\u8f6c\u53d8\u4e3a\u5f3a\u5927\u7684\u5ba2\u6237\u83b7\u53d6\u5f15\u64ce\u3002<\/p>\n
    <\/p>\n
    4. \u63d0\u9ad8\u7528\u6237\u7684\u7ec8\u8eab\u4ef7\u503cLifetime value<\/strong><\/p>\n
    \u5ba2\u6237\u7684\u7559\u5b58\u65f6\u95f4\u8d8a\u957f\uff0c\u4ed6\u4eec\u5bf9\u4f60\u7684\u4e1a\u52a1\u7684\u4ef7\u503c\u5c31\u8d8a\u5927\u3002\u5b83\u4eec\u63d0\u4f9b\u7a33\u5b9a\u3001\u53ef\u9884\u6d4b\u7684\u6536\u5165\u589e\u957f\u2014\u2014\u8fd9\u610f\u5473\u7740\u4f60\u53ef\u4ee5\u82b1\u66f4\u591a\u94b1\u83b7\u53d6\u66f4\u591a\u7684\u65b0\u7528\u6237\u3002<\/p>\n
    \u4ee5\u4e0b\u662f\u4e00\u4e9b\u6539\u5584\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503cLifetime Value\u7684\u65b9\u6cd5\uff1a<\/p>\n
    <\/p>\n
    \uff081\uff09\u53d1\u9001\u9636\u6bb5\u6027\u6210\u5c31\u548c\u8fdb\u5ea6\u7684\u7535\u5b50\u90ae\u4ef6<\/p>\n
    \u7535\u5b50\u90ae\u4ef6\u8425\u9500\u5f88\u91cd\u8981\uff0c\u8fd9\u662f\u8ba9\u7528\u6237\u91cd\u65b0\u8bbf\u95ee\u4f60\u4ea7\u54c1\u7684\u4e00\u79cd\u65b9\u6cd5\uff0c\u4f60\u53ef\u4ee5\u4e00\u5468\u6216\u8005\u4e00\u6708\u53d1\u4e00\u6b21\u3002\u603b\u7ed3\u4e00\u5468\u6216\u8005\u4e00\u6708\u7684\u8fdb\u5ea6\u6216\u6210\u5c31\uff0c\u6216\u8ba1\u7b97\u4ed6\u4eec\u7531\u4e8e\u4f7f\u7528\u4e86\u4f60\u7684\u4ea7\u54c1\u8282\u7701\u4e86\u591a\u5c11\u94b1\u3002<\/p>\n
    <\/p>\n
    \uff082\uff09\u8bc6\u522b\u8ffd\u52a0\u9500\u552e\u548c\u4ea4\u53c9\u9500\u552e\u673a\u4f1a<\/p>\n
    \u5411\u4e0a\u8425\u9500(Up Marketing)\uff1a\u6839\u636e\u65e2\u6709\u5ba2\u6237\u8fc7\u53bb\u7684\u6d88\u8d39\u559c\u597d\uff0c\u63d0\u4f9b\u66f4\u9ad8\u4ef7\u503c\u6216\u8005\u5176\u4ed6\u7528\u4ee5\u52a0\u5f3a\u5176\u539f\u6709\u529f\u80fd\u6216\u8005\u7528\u9014\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/p>\n
    \u4ea4\u53c9\u8425\u9500(Cross Marketing)\uff1a\u4ece\u5ba2\u6237\u7684\u8d2d\u4e70\u884c\u4e3a\u4e2d\u53d1\u73b0\u5ba2\u6237\u7684\u591a\u79cd\u9700\u6c42\uff0c\u5411\u5176\u63a8\u9500\u76f8\u5173\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u521b\u9020\u8ffd\u52a0\u9500\u552e\u673a\u4f1a\u3002<\/p>\n
    \u4ee5\u4e9a\u9a6c\u900a\u7684App\u4e3a\u4f8b\uff1a\u5b83\u7a81\u51fa\u663e\u793a\u4e86\u57fa\u4e8e\u7528\u6237\u8d2d\u4e70\u5386\u53f2\uff0c\u8bc4\u7ea7\u548c\u6d4f\u89c8\u884c\u4e3a\u7684\u63a8\u8350\u4ea7\u54c1\u3002<\/p>\n
    <\/p>\n
    \uff083\uff09\u8be2\u95ee\u7528\u6237\u53cd\u9988<\/p>\n
    \u4e86\u89e3\u7528\u6237\u7684\u9700\u6c42\u53ef\u4ee5\u5e2e\u52a9\u4f60\u786e\u5b9a\u8def\u7ebf\u56fe\u7684\u4f18\u5148\u987a\u5e8f\uff0c\u4ece\u800c\u4e13\u6ce8\u4e8e\u5b9e\u9645\u4fc3\u8fdb\u7528\u6237\u7559\u5b58\u548c\u4e1a\u52a1\u589e\u957f\u7684\u65b9\u9762\u3002\u8fd9\u5bf9\u4e8e\u6539\u5584\u7528\u6237\u4f53\u9a8c\u4ee5\u53ca\u4e86\u89e3\u7528\u6237\u5411\u5176\u4ed6\u4eba\u63a8\u8350\u4ea7\u54c1\uff0c\u610f\u4e49\u91cd\u5927\u3002<\/p>\n
    \u4e86\u89e3\u4f60\u62e5\u6709\u591a\u5c11\u5fe0\u8bda\u7684\u5ba2\u6237\uff0c\u4ee5\u53ca\u4ed6\u4eec\u662f\u8c01\uff0c\u8fd9\u5bf9\u4e8e\u4fdd\u6301\u4f4e\u6d41\u5931\u7387\u4ee5\u53ca\u901a\u8fc7\u5e94\u7528\u5546\u5e97\u8bc4\u7ea7\uff0c\u63a8\u8350\u548c\u53e3\u53e3\u4f20\u64ad\u6269\u5927\u4f60\u7684\u7528\u6237\u7fa4\u7d27\u5bc6\u76f8\u5173\u3002<\/p>\n
    <\/p>\n
    5. \u4f18\u5316\u83b7\u5ba2\u6e20\u9053<\/strong><\/p>\n
    \u901a\u8fc7\u7fa4\u7ec4\u5206\u6790\u627e\u51fa\u54ea\u4e9b\u83b7\u5ba2\u6e20\u9053\u7684\u6548\u679c\u6700\u9002\u5408\u4f60\u7684\u4ea7\u54c1\u3002<\/p>\n
    \u8fd9\u91cc\u9700\u8981\u6ce8\u610f\uff1a\u6211\u6ca1\u6709\u8bf4\u627e\u51fa\u54ea\u4e9b\u6e20\u9053\u5e26\u6765\u4e86\u6700\u65b0\u7528\u6237\u3002\u76f8\u53cd\uff0c\u8981\u66f4\u52a0\u5173\u6ce8\u6f0f\u6597\uff0c\u627e\u51fa\u54ea\u4e9b\u6e20\u9053\u5e26\u6765\u4e86\u6700\u5fe0\u8bda\u7684\u7528\u6237\u3002<\/p>\n
    \u5728\u6b64\u793a\u4f8b\u4e2d\uff0cFacebook\u548cGoogle\u5e7f\u544a\u5728\u8d62\u5f97\u65b0\u7528\u6237\u65b9\u9762\u8868\u73b0\u6700\u4f73\u3002<\/p>\n
    <\/p>\n
    \u4f46\u662f\uff0c\u5982\u679c\u8fd9\u4e9b\u65b0\u7528\u6237\u4e0d\u56de\u6765\u6216\u8f6c\u53d8\u4e3a\u5ba2\u6237\u5462\uff1f<\/p>\n
    \u901a\u8fc7\u6df1\u5165\u4e86\u89e3\u6e20\u9053\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u5927\u591a\u6570\u56de\u5934\u5ba2\u548c\u4ed8\u8d39\u5ba2\u6237\u6765\u81ea\u54ea\u91cc\u3002<\/p>\n
    <\/p>\n
    Facebook\u5360\u4ed8\u8d39\u5ba2\u6237\u768440\uff05\uff0c\u4f46\u901a\u8fc7Instagram\u83b7\u5f97\u7684\u65b0\u7528\u6237\u8f6c\u5316\u7387\u66f4\u9ad8\u3002Google\u8425\u9500\u5e7f\u544a\u6e20\u9053\u63d0\u4f9b\u4e8625\uff05\u7684\u65b0\u7528\u6237\uff0c\u4f46\u53ea\u67096\uff05\u7684\u7528\u6237\u6210\u4e3a\u4e86\u4ed8\u8d39\u7528\u6237\u3002<\/p>\n
    \u975e\u5e38\u6e05\u695a\u63a5\u4e0b\u6765\u5e94\u8be5\u5728Instagram\u4e0a\u52a0\u5927\u529b\u5ea6\u5e76\u51cf\u5c11\u5728Google\u5e7f\u544a\u4e0a\u7684\u8425\u9500\u652f\u51fa\u3002<\/p>\n
    \u4e00\u65e6\u4f60\u8bc1\u660e\u4f60\u53ef\u4ee5\u7559\u4f4f\u7528\u6237\uff0c\u4f60\u5c31\u53ef\u4ee5\u52a0\u5927\u8425\u9500\u529b\u5ea6\uff0c\u5728\u6e20\u9053\u9876\u90e8\u6dfb\u52a0\u65b0\u7528\u6237 \uff0c\u5e76\u5f00\u59cb\u4ee5\u6307\u6570\u65b9\u5f0f\u4e3a\u4f60\u7684\u4ea7\u54c1\u8fdb\u884c\u9ed1\u5ba2\u589e\u957f\u3002<\/p>\n
    <\/p>\n
    \u6587\uff1a\u5e2d\u6587\u5955\uff0c\u874c\u86aa\u4e92\u5a31\u8054\u5408\u521b\u59cb\u4eba<\/p>\n
    \u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n
    \n
    \u300a Google\u7528\u6237\u589e\u957f\u4e3b\u7ba1\u7684\u4e03\u9879\u539f\u5219\uff1a\u5982\u4f55\u63a8\u52a8\u4ea7\u54c1\u589e\u957f<\/a>\u300b<\/li>\n
    \u300a \u5728\u6253\u8f66\u8fd9\u573a\u6218\u4e89\u4e2d\uff0c\u5230\u5e95\u662f\u7f8e\u56e2\u83b7\u80dc\uff0c\u8fd8\u662f\u6ef4\u6ef4\u83b7\u80dc<\/a>\u300b<\/li>\n
    \u300a \u745e\u5e78\u5496\u55617\u57ce\u95e8\u5e97\u540c\u5f00\uff0c\u5982\u4f55\u5b9e\u73b0\u4ece1\u52301300+\u7684\u88c2\u53d8\u589e\u957f\uff1f<\/a>\u300b<\/li>\n<\/ul>\n
    \u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n
    \u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"
    \u5341\u5e74\u524d\uff0cMcClure\u5236\u5b9a\u4e86AARRR\u65b9\u6cd5\u8bba\u6765\u8ddf\u8e2a\u4ea7\u54c1\u8425\u9500\u548c\u7ba1\u7406\u3002\u8be5\u65b9\u6cd5\u8bba\u5df2\u6210\u4e3a\u4e86\u4f01\u4e1a\u5bb6\u521b\u4e1a\u7684\u589e\u957f\u5229\u5668\u3002\u4f46\u73b0\u5728\u770b\u6765\uff0cAARRR\u5df2\u662f\u8fc7\u53bb\u5f0f\u3002 2007\u5e74Dave McClure\u63d0\u51fa\u4e86\u2026<\/p>\n","protected":false},"author":1,"featured_media":14650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[2306,3514,40,2245],"special":[],"class_list":["post-14645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cgo","tag-aarrr","tag-rarra","tag-40","tag-2245","entry"],"views":135531,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/14645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=14645"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/14645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/14650"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=14645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=14645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=14645"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=14645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}