{"id":14953,"date":"2018-12-09T22:57:03","date_gmt":"2018-12-09T14:57:03","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=14953"},"modified":"2018-12-11T15:39:00","modified_gmt":"2018-12-11T07:39:00","slug":"%e3%80%8a%e7%a1%85%e8%b0%b7%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%e5%ae%9e%e6%88%98%e7%ac%94%e8%ae%b0%e3%80%8b%e8%af%bb%e7%ac%94-%e4%ba%a7%e5%93%81","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/14953.html","title":{"rendered":"\u300a\u7845\u8c37\u589e\u957f\u9ed1\u5ba2\u5b9e\u6218\u7b14\u8bb0\u300b\u8bfb\u7b14 | \u4ea7\u54c1"},"content":{"rendered":"\n<p>\u5982\u679c\u8bf4Ellis\u7684\u90a3\u672c\u300a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2\" title=\"\u589e\u957f\u9ed1\u5ba2\" target=\"_blank\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u300b\u662f\u201c\u589e\u957f\u9ed1\u5ba2\u201d\u7684\u5bfc\u8bba\uff0c\u90a3\u66f2\u5349\u7684\u8fd9\u672c\u5c31\u662f\u201c\u589e\u957f\u9ed1\u5ba2\u201d\u7684\u5165\u95e8\u4e66\u3002\u6709\u5b8f\u89c2\u7684\u589e\u957f\u77e5\u8bc6\uff0c\u6709\u5f88\u591a\u4e00\u7ebf\u7684\u589e\u957f\u7ecf\u9a8c\uff0c\u4e5f\u4e0d\u4e4f\u540c\u884c\u7684\u7ecf\u9a8c\uff0c\u662f\u4e00\u672c\u597d\u4e66\u3002\u5efa\u8bae\u5bf9\u589e\u957f\u3001\u6570\u636e\u5bfc\u5411\u611f\u5174\u8da3\u7684\u670b\u53cb\uff0c\u90fd\u53ef\u4ee5\u53bb\u8bfb\u8fd9\u672c\u4e66\uff0c\u53ea\u6709200\u591a\u9875\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u4ec5\u5206\u4eab\u5bf9\u6211\u6709\u542f\u53d1\u7684\u70b9\uff0c\u5176\u4e2d\u4f1a\u878d\u5165\u6211\u81ea\u5df1\u7684\u89c2\u70b9\u3002<\/p>\n\n\n\n<p>1\u3001\u4e00\u4e2a\u4ea7\u54c1\u5f80\u5f80\u6709\u8bb8\u591a\u529f\u80fd\uff0c\u5b83\u4eec\u8bbe\u8ba1\u7684\u76ee\u7684\u3001\u5b9e\u73b0\u7684\u529f\u80fd\u5404\u4e0d\u76f8\u540c\uff1a\u6d41\u91cf\u3001\u53d8\u73b0\u6216\u662f\u4f5c\u4e3a\u57fa\u7840\u7684\u7559\u5b58\u3002\u5982\u679c\u6574\u4e2a\u4ea7\u54c1\u5904\u4e8e\u7a33\u4f4f\u7559\u5b58\u7684\u9636\u6bb5\uff0c\u90a3\u901a\u8fc7\u8dd1SQL\u62ff\u5230\u7528\u6237\u7684\u7559\u5b58\/\u5378\u8f7d\u8def\u5f84\uff0c\u53d1\u6398\u7528\u6237\u5728\u4f7f\u7528\u4e86\u67d0\u4e2a\u529f\u80fd\u540e\uff0c\u7559\u5b58\u4f1a\u4e0a\u5347\uff0c\u90a3\u8fc5\u901f\u628a\u8fd9\u4e2a\u529f\u80fd\u6e17\u900f\u6269\u5927\u5c31\u80fd\u83b7\u5f97\u66f4\u597d\u770b\u7684\u6570\u636e\u3002<\/p>\n\n\n\n<p>2\u3001\u4e24\u4e2a\u4ea7\u54c1\u6587\u6848\u7684\u4f18\u5316\u601d\u8def\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u8ba9\u7528\u6237\u6e05\u6670\u611f\u77e5\u5230\u79ef\u7d2f\u7684\u4f5c\u7528\u3002\u8ba9\u4ed6\u611f\u53d7\u5230\u5982\u679c\u575a\u6301\u4f7f\u7528\u67d0\u4e2a\u529f\u80fd\uff0c\u6bcf\u5929\u90fd\u80fd\u6709\u6240\u5f97\u5230\uff0c\u7ecf\u5e74\u7d2f\u6708\u540e\u5c31\u4f1a\u83b7\u5f97\u5f88\u597d\u7684\u4e1c\u897f\uff0c\u800c\u4e0d\u662f\u4e00\u5f00\u5934\u5c31\u628a\u5927\u793c\u653e\u5728\u5f88\u8fdc\u7684\u5730\u65b9\u3002<\/li><li>\u5f3a\u8c03\u5b58\u5728\u611f\uff0c\u800c\u4e0d\u662f\u8ba9\u7528\u6237\u53ea\u662f\u5728\u4e0e\u51b0\u51b7\u7684\u673a\u5668\u8fdb\u884c\u4ea4\u4e92\u3002\u6bd4\u5982\uff0c\u544a\u8bc9\u7528\u6237\u6709\u591a\u5c11\u4eba\u4e5f\u540c\u6837\u5728\u4f7f\u7528\u8fd9\u4e2a\u529f\u80fd\u3002\u8fd9\u4e2a\u70b9\u5728\u793e\u4ea4\u5e94\u7528\u4e0e\u6e38\u620f\u4e2d\u6bd4\u8f83\u591a\u89c1\u3002<\/li><\/ul>\n\n\n\n<p>3\u3001\u4efb\u4f55\u4e00\u4e2a\u9886\u57df\u90fd\u5b58\u5728\u201c\u865a\u8363\u6570\u636e\u201d\u3002\u5728\u4e92\u8054\u7f51\u91cc\uff0c\u53ef\u80fd\u662f\u7d2f\u8ba1\u5b89\u88c5\u91cf\uff0c\u5728\u73b0\u5b9e\u4e2d\uff0c\u53ef\u80fd\u662f\u6bcf\u4e00\u4e2a\u4e2d\u56fd\u4eba\u6492\u6ce1\u5c3f\uff0c\u5c31\u80fd\u6df9\u6b7b\u5f88\u591a\u5c9b\u56fd\u8fd9\u7c7b\u7684\u6c11\u95f4\u667a\u6167\u3002\u8fd9\u4e9b\u6570\u636e\u5728\u63d0\u5347\u58eb\u6c14\u65b9\u9762\u6216\u8bb8\u6709\u7528\uff0c\u4f46\u662f\u5728\u9879\u76ee\u5185\u90e8\uff0c\u66f4\u5e94\u5f3a\u8c03\u7c7b\u4f3c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/OMTM\" target=\"_blank\" title=\"\u5317\u6781\u661f\u6307\u6807\">\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u7684\u5173\u952e\u6570\u636e\uff0c\u4e0d\u8981\u6d6a\u8d39\u7cbe\u529b\u3002<\/p>\n\n\n\n<p>4\u3001\u8981\u5f3a\u8c03\u5229\u6da6\u589e\u957f\u6a21\u578b\/\u516c\u5f0f\u3002\u5728\u5f88\u591a\u516c\u53f8\uff0c\u5176\u5b9e\u5c31\u662fROI\uff08\u6295\u8d44\u56de\u62a5\u7387\uff09\u3002\u66f2\u5349\u5728\u8fd9\u91cc\u8bb2\u4e86\u4e00\u4e2a\u5b9e\u9645\u4f8b\u5b50\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4e00\u6b21\u6027\u7684\u4ea7\u54c1\u63a8\u5e7f\u6216\u62c9\u65b0\uff0c\u77ed\u671f\u6548\u679c\u660e\u663e\uff0c\u4f46\u534a\u8870\u671f\u4e5f\u77ed\uff1b<\/li><li>\u63d0\u9ad8\u7528\u6237\u7684\u6fc0\u6d3b\u7387\uff0c\u534a\u8870\u671f\u8f83\u957f\uff0c\u4f46\u5bf9\u957f\u671f\u589e\u957f\u5f71\u54cd\u8f83\u5927\u3002<\/li><\/ul>\n\n\n\n<p>5\u3001\u5fc5\u8981\u65f6\uff0c\u8981\u5c1d\u8bd5\u7ed8\u5236\u7528\u6237\u65c5\u7a0b\uff0c\u8bb0\u5f55\u4e00\u4e2a\u7528\u6237\u4ece\u5bf9\u4ea7\u54c1\u4e00\u65e0\u6240\u77e5\u5230\u4f53\u9a8c\u5230\u4ea7\u54c1\u7684\u6838\u5fc3\u4ef7\u503c\u3002\u8fd9\u5728firebase\u91cc\u53ef\u80fd\u5c31\u662fstream\uff0c\u4f60\u80fd\u770b\u5230\u4ed6\u4eec\u600e\u6837\u4f53\u9a8c\u4f60\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>6\u3001\u6839\u636e\u4ea7\u54c1\u7684\u5b9e\u9645\u60c5\u51b5\uff0c\u672a\u5fc5\u8981\u505a\u5927\u800c\u5168\u7684\u79ef\u5206\u4f53\u7cfb\u3002\u53ef\u4ee5\u5c1d\u8bd5\u4e00\u4e9b\u89c1\u6548\u5feb\uff0c\u7528\u6237\u7406\u89e3\u6210\u672c\u4f4e\u7684\u5956\u52b1\uff0c\u6bd4\u5982\u770b\u4e00\u4e2a\u6fc0\u52b1\u89c6\u9891\uff0c\u5c31\u80fd\u83b7\u53d61\u5929\u7684VIP\u8bd5\u7528\u65f6\u95f4\u3002<\/p>\n\n\n\n<p>7\u3001\u4e0d\u540c\u9636\u6bb5\u7528\u6237\u51b3\u7b56\u7684\u5fc3\u7406\u5730\u56fe\u3002\u5f88\u5e72\u8d27\uff0c\u8fd9\u4e2a\u6211\u76f4\u63a5\u7c98\u56fe\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"541\" height=\"960\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/1-88.jpg\" alt=\"\" class=\"wp-image-14954\"\/><figcaption>8<\/figcaption><\/figure>\n\n\n\n<p>9\u3001\u73b0\u5b9e\u4e2d\u6709\u5f88\u591a\u6d41\u91cf\u6e20\u9053\uff0c\u4f46\u5176\u4e2d\u7528\u6237\u901a\u8fc7\u4e2a\u4eba\u4f7f\u7528\uff0c\u81ea\u53d1\u63a8\u8350\u800c\u6765\u7684\u7528\u6237\u8d28\u91cf\u8f83\u9ad8\u3002<\/p>\n\n\n\n<p>10\u3001\u5982\u679c\u662f\u5de5\u4f5c\u5728\u4e00\u7ebf\u7684\u4ea7\u54c1\u7ecf\u7406\uff0c\u5e94\u8be5\u4f1a\u5bf9\u8fd9\u4e2a\u589e\u957f\u6846\u67b6\u6709\u5f88\u5f3a\u7684\u5171\u9e23\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"960\" height=\"541\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2-67.jpg\" alt=\"\" class=\"wp-image-14955\"\/><figcaption>11<\/figcaption><\/figure>\n\n\n\n<p>12\u3001\u5728\u6574\u4e2a\u6f0f\u6597\u4e2d\uff0c\u5982\u679c\u5f00\u5934\u7684\u9636\u6bb5\u63d0\u5347\u4e00\u70b9\u70b9\uff0c\u5f88\u5bb9\u6613\u5c31\u4f1a\u4f20\u9012\u5230\u540e\u9762\u7684\u9636\u6bb5\u3002<\/p>\n\n\n\n<p>13\u3001\u7528\u6237\u5f15\u5bfc\u5bf9\u7559\u5b58\u6709\u7740\u51fa\u4e4e\u610f\u6599\u7684\u4f5c\u7528\u3002<\/p>\n\n\n\n<p>14\u3001\u9664\u8bf8\u5982A\/B testing\u4e4b\u7c7b\u7684\u5b9a\u91cf\u7814\u7a76\uff0c\u95ee\u5377\u7c7b\u7684\u5b9a\u6027\u7814\u7a76\u4e5f\u5341\u5206\u5fc5\u8981\u3002\u56e0\u4e3a\u5f80\u5f80\u7528\u6237\u5173\u952e\u884c\u4e3a\u7684\u52a8\u673a\u53ef\u80fd\u4f1a\u66f4\u52a0\u6df1\u5c42\uff0c\u5e76\u975e\u8868\u9762\u610f\u4e49\u4e0a\u7684show\u3001click\u4e8b\u4ef6\u3002<\/p>\n\n\n\n<p>15\u3001\u7528\u6237\u5728\u4f7f\u7528\u6bcf\u4e2a\u4ea7\u54c1\u65f6\uff0c\u90fd\u6709\u4e00\u4e2a\u8010\u5fc3\u6307\u6570\u3002\u8bf7\u52a1\u5fc5\u5728\u7528\u6237\u7684\u8010\u5fc3\u964d\u4e3a0\u524d\uff0c\u4f53\u9a8c\u5230\u4ea7\u54c1\u7684\u5173\u952e\u529f\u80fd\u3002<\/p>\n\n\n\n<p>16\u3001\u7559\u5b58\uff08\u5c24\u5176\u662f\u957f\u671f\u7559\u5b58\uff09\u7684\u597d\u5904\uff1a\u590d\u5229\u6548\u5e94\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4f7f\u7528\u6237\u7684LTV\u5347\u9ad8\uff1b<\/li><li>\u4f7f\u6295\u653e\u56e2\u961f\u6709\u9884\u7b97\u6d4b\u8bd5\u66f4\u957f\u671f\u3001\u66f4\u8d35\u7684\u589e\u957f\u6e20\u9053\uff1b<\/li><li>\u5e26\u6765\u66f4\u591a\u7684\u8001\u7528\u6237\uff0c\u63a8\u8350\u66f4\u591a\u7684\u8001\u7528\u6237\u3002<\/li><\/ul>\n\n\n\n<p>17\u3001\u7559\u5b58\u5bf9\u4e8e\u7528\u6237\u5206\u5c42\u65b9\u9762\u7684\u4f5c\u7528\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u77ed\u671f\u5c31\u662f\u6fc0\u6d3b\uff1b<\/li><li>\u4e2d\u671f\u5c31\u662f\u5b8c\u6210\u5173\u952e\u884c\u4e3a\uff0c\u53d1\u73b0\u4ea7\u54c1\u4e2d\u7684\u66f4\u591a\u4ef7\u503c\uff1b<\/li><li>\u957f\u671f\u5c31\u662f\u53cd\u590d\u4f7f\u7528\u67d0\u4e2a\u529f\u80fd\u3002<\/li><\/ul>\n\n\n\n<p>18\u3001\u7559\u5b58\u7387\u4e0e\u53c2\u4e0e\u5ea6\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"508\" height=\"424\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/3-31.jpg\" alt=\"\" class=\"wp-image-14956\"\/><figcaption>19<\/figcaption><\/figure>\n\n\n\n<p>20\u3001\u7528\u6237\u7c98\u6027=\u7528\u7684\u8d8a\u4e45\u597d\u5904\u8d8a\u591a+\u7528\u7684\u8d8a\u591a\u79bb\u5f00\u7684\u6210\u672c\u8d8a\u9ad8\u3002<\/p>\n\n\n\n<p>21\u3001\u7528\u6237\u884c\u4e3a=\u52a8\u529b<em>\u80fd\u529b<\/em>\u89e6\u53d1\u3002<\/p>\n\n\n\n<p>22\u3001\u5956\u52b1\u968f\u673a\u5316\uff0c\u4f1a\u6fc0\u53d1\u7528\u6237\u7684\u53c2\u4e0e\u5ea6\u3002<\/p>\n\n\n\n<p>23\u3001\u63a8\u9001\u6709\u4e09\u5927\u4ef6\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u8986\u76d6\u9762\uff1b<\/li><li>\u76f8\u5173\u6027\uff1b<\/li><li>\u9891\u7387\u3002<\/li><\/ul>\n\n\n\n<p>24\u3001\u7edf\u8ba1\uff0c\u5c24\u5176\u662fA\/B testing\u8981\u6ce8\u610f\u7edf\u8ba1\u7684\u663e\u8457\u6027\uff0c\u907f\u514d\u968f\u673a\u8bef\u5dee\u3002<\/p>\n\n\n\n<p>25\u3001IOS\u505a\u63a8\u9001\uff0c\u6536\u76ca\u5f88\u5927\uff1a<\/p>\n\n\n\n<ul 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