\u6ca1\u6709\u65f6\u95f4\uff0c\u5e73\u5e38\u8fd8\u63a5\u89e6\u4e0d\u5230\u5973\u751f\uff01
<\/li>

\u4e0d\u77e5\u9053\u81ea\u5df1\u559c\u6b22\u4ec0\u4e48\u6837\u7684\u5973\u751f\uff01<\/li>

\u4e0d\u6ce8\u610f\u81ea\u5df1\u5f62\u8c61\uff0c\u9664\u4e86\u683c\u5b50\u886c\u886b\uff0c\u5c31\u662f\u51b2\u950b\u8863\uff0c\u8fd8\u6709\u6c38\u8fdc\u4e0d\u53d8\u7684\u7535\u8111\u5305\u3002
<\/li>

\u597d\u4e0d\u5bb9\u6613\u9047\u5230\u4e00\u4e2a\u81ea\u5df1\u559c\u6b22\u7684\uff0c\u4f46\u7531\u4e8e\u4e0d\u5584\u8a00\u8f9e\uff0c\u6700\u540e\u5c31\u8fd9\u6837\u9519\u8fc7\uff01\uff08\u5fc3\u75db\uff09
<\/li><\/ul>\n\n\n\n
\u800c\u589e\u957f\u9ed1\u5ba2\u6a21\u578b\u662f\u5229\u7528\u5c0f\u5b9e\u9a8c\u548c\u6709\u610f\u8bc6\u7684 AB test \u6765\u6d4b\u8bd5\u662f\u5426\u80fd\u6210\u529f\uff0c\u5e76\u628a\u751f\u547d\u5468\u671f\u5212\u5206\u4e3a 5 \u4e2a\u91cd\u8981\u7684\u6b65\u9aa4\uff0c\u4ece\u800c\u4e0d\u65ad\u7684\u8fed\u4ee3\u3002<\/p>\n\n\n\n
\u540c\u7406\u5728\u7a0b\u5e8f\u5458\u627e\u5973\u670b\u53cb\u7684\u8fc7\u7a0b\u4e2d\uff0c\u8981\u53bb\u54ea\u91cc\u627e\u5973\u53cb\uff0c\u9002\u5408\u81ea\u5df1\u7684\u662f\u600e\u4e48\u6837\u7684\uff0c\u5982\u4f55\u6539\u53d8\u81ea\u8eab\u5f62\u8c61\uff0c\u5982\u4f55\u548c\u5bf9\u65b9\u4e00\u8d77\u5f80\u524d\u8d70\uff0c\u5e76\u53d1\u73b0\u95ee\u9898\uff0c\u89e3\u51b3\u95ee\u9898\u3002\u80fd\u591f\u5728\u5927\u8111\u4e2d\u6709\u4e00\u4e2a\u6e05\u6670\u7684\u601d\u8def\uff0c\u77e5\u9053\u81ea\u5df1\u60f3\u8981\u4ec0\u4e48\uff0c\u4ec0\u4e48\u6837\u9002\u5408\u81ea\u5df1\uff0c\u8fd9\u624d\u662f\u589e\u957f\u601d\u7ef4\u7684\u6838\u5fc3\u3002<\/p>\n\n\n\n
PS<\/strong>\uff1a<\/strong>\u589e\u957f\u9ed1\u5ba2\u6709\u4e2a\u8457\u540d\u7684\u6a21\u578b\uff1aAARRR\uff0c\u4f1a\u6559\u5927\u5bb6\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u6a21\u5f0f\uff0c\u4e0d\u65ad\u589e\u957f\u3001\u88c2\u53d8\u3002\u589e\u957f\u53ea\u662f\u4e00\u79cd\u601d\u8def\uff0c\u5e76\u4e0d\u662f\u5c31\u4e00\u5b9a\u8981\u5b8c\u5168\u6309\u7167\u5b83\u6765\u505a\u3002\u6211\u4eec\u5728\u5bfb\u627e\u81ea\u5df1\u53e6\u4e00\u534a\uff0c\u53ea\u9700\u8981\u4e00\u4e2a\u5c31\u597d\u3002\u4e5f\u4e0d\u9700\u8981\u4f60\u7684\u5973\u7968\u53e3\u53e3\u76f8\u4f20\uff0c\u627e\u5230\u66f4\u591a\u7684\u5973\u7968\u3002\u4f46\u5728\u6ca1\u6709\u5973\u7968\u4e4b\u524d\uff0c\u4f60\u8fd8\u662f\u9700\u8981\u4f60\u7684\u597d\u670b\u53cb\u4e4b\u95f4\u7684\u63a8\u8350\u548c\u4ecb\u7ecd\u7684\u3002<\/p>\n\n\n\n
\u4e8c \u589e\u957f\u9ed1\u5ba2\u51e0\u4e2a\u6982\u5ff5<\/strong><\/p>\n\n\n\n
\u5728\u8fdb\u884c\u5b9e\u6218\u4e4b\u524d\uff0c\u5148\u7ed9\u4e0d\u719f\u6089\u589e\u957f\u9ed1\u5ba2\u7684\u670b\u53cb\u666e\u53ca\u51e0\u4e2a\u6982\u5ff5\u4e0b\u3002<\/p>\n\n\n\n
1 PMF<\/a><\/span><\/strong><\/p>\n\n\n\n
$\"\"\/$ <\/figure><\/div>\n\n\n\n
\u5168\u79f0 Product Market Fit \u4ea7\u54c1\u7b26\u5408\u5e02\u573a\u9700\u6c42\uff0cPMF \u5373\u4ea7\u54c1\u548c\u5e02\u573a\u8fbe\u5230\u6700\u4f73\u7684\u5951\u5408\u70b9\uff0c\u4e5f\u5c31\u662f\u8bf4\u4f60\u6240\u63d0\u4f9b\u7684\u4ea7\u54c1\u6b63\u597d\u6ee1\u8db3\u5e02\u573a\u7684\u9700\u6c42\uff0c\u6709\u5ba2\u6237\u9700\u8981\u3002<\/p>\n\n\n\n
\u5728\u604b\u7231\u7684\u573a\u666f\u4e0b\uff0cPMF \u5c31\u662f\uff1a1 \u4f60\u662f\u5426\u6709\u5e02\u573a\uff1b2 \u4f60\u662f\u5426\u548c\u5bf9\u65b9\u5339\u914d\u3002<\/p>\n\n\n\n
1\uff09\u6709\u5f88\u591a\u7a0b\u5e8f\u5458\u662f\u60f3\u627e\u5973\u670b\u53cb\u7684\uff0c\u4f46\u4f60\u5168\u8eab\u4e0a\u4e0b\u90fd\u6563\u53d1\u7740\u4e0d\u8981\u9760\u8fd1\u6211\u7684\u6c14\u606f\uff0c\u7a7f\u7740\u968f\u610f\uff0c\u4e0d\u7231\u4e0e\u4eba\u4ea4\u8c08\uff0c\u4f60\u8bf4\u4f60\u8fd9\u6837\u80fd\u6709\u5e02\u573a\u5417\uff1f<\/p>\n\n\n\n
2\uff09\u4f60\u8981\u6e05\u695a\u81ea\u5df1\u5e76\u4e0d\u662f\u56e0\u4e3a x \u866b\u4e0a\u8eab\uff0c\u6216\u8005\u53ea\u60f3\u627e\u4e2a\u4eba\u804a\u804a\u5929\uff0c\u7ed9\u5f7c\u6b64\u591a\u4e9b\u65f6\u95f4\uff0c\u5766\u8bda\u76f8\u5f85\uff0c\u591a\u76f8\u5904\u4ea4\u6d41\u3002<\/p>\n\n\n\n
2 MVP<\/strong><\/p>\n\n\n\n
$\"\"\/$ <\/figure><\/div>\n\n\n\n
\u5168\u79f0 Minimum Viable Product \u6700\u5c0f\u5316\u53ef\u884c\u6027\u4ea7\u54c1\uff0c\u4ee5 MVP \u8fdb\u884c\u5c0f\u6837\u8c03\u7814\uff0c\u5feb\u901f\u8fdb\u5165\u5e02\u573a\u3001\u63a5\u89e6\u5ba2\u6237\u5e76\u5f97\u5230\u53cd\u9988\u3002\u900f\u8fc7\u53cd\u9988\u4e0d\u65ad\u4fee\u6539\u539f\u578b\uff0c\u5e76\u8fdb\u884c\u4e0d\u65ad\u5730\u7684\u8fed\u4ee3\u5f00\u53d1\uff0c\u6781\u5927\u51cf\u5c11\u4e86\u8bd5\u9519\u6210\u672c\u3002<\/p>\n\n\n\n
\u540c\u7406\u5728\u604b\u7231\u7684\u573a\u666f\u4e0b\uff0c\u4e0e\u5176\u4e00\u4e0a\u6765\u5c31\u5954\u7740\u7ed3\u5a5a\u7684\u76ee\u7684\u53bb\uff0c\u6295\u5165\u6240\u6709\u7684\u65f6\u95f4\u548c\u7cbe\u529b\uff0c\u4e0d\u5982\u5148\u505a\u4e00\u4e2a MVP \u6d4b\u8bd5\uff1a\u5148\u4ece\u7b2c\u4e00\u6b21\u7ebf\u4e0b\u89c1\u9762\u5f00\u59cb\u3002\u4e00\u5b9a\u8981\u7ebf\u4e0b\u89c1\u9762\uff01<\/strong><\/p>\n\n\n\n
\u6211\u4eec\u7a0b\u5e8f\u5458\u6210\u5929\u4e0e\u7f51\u7edc\u6253\u4ea4\u9053\uff0c\u6240\u4ee5\u6709\u5f88\u591a\u662f\u4ece\u7f51\u4e0a\u8ba4\u8bc6\u4e86\u5bf9\u65b9\uff0c\u7136\u540e\u8d8a\u804a\u8d8a\u6295\u7f18\uff0c\u968f\u540e\u5c31\u786e\u8ba4\u4e86\u5173\u7cfb\uff0c\u6700\u540e\u4e0d\u65ad\u7206\u53d1\u5404\u79cd\u95ee\u9898\u3002\u4e00\u6bb5\u59fb\u7f18\u53ef\u4ee5\u4ece\u7f51\u4e0a\u5f00\u59cb\uff0c\u6211\u7684\u5973\u7968\u5c31\u662f\u7f51\u4e0a\u8ba4\u8bc6\u7684\u3002\u4f46\u4e00\u5b9a\u8981\u7ebf\u4e0b\u89c1\u9762\u4e4b\u540e\uff0c\u5728\u8ba4\u771f\u8003\u8651\u5f7c\u6b64\u95f4\u7684\u5173\u7cfb\u3002<\/p>\n\n\n\n
\u7ebf\u4e0b\u89c1\u9762\u7684\u573a\u666f\u4e5f\u53ef\u4ee5\u591a\u6362\u6362\uff0c\u770b\u770b\u5f7c\u6b64\u95f4\u5927\u5bb6\u4e0d\u540c\u7684\u53cd\u5e94\uff0c\u53ef\u4ee5\u662f\u7535\u5f71\u9662\u3001\u4e00\u8d77\u5403\u996d\u3001\u4e00\u8d77\u722c\u5c71\u3001\u4e00\u8d77\u805a\u4f1a\u7b49\u7b49\u3002\u5e76\u4e14\u4e00\u5b9a\u8981\u5c3d\u65e9\u53d1\u751f\u4e89\u6267\uff0c\u4e0d\u8981\u8fc7\u65e9\u7684\u9677\u5165\u604b\u7231\u7684\u72b6\u6001\u3002<\/p>\n\n\n\n
\u4e09 AB test<\/strong><\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
A\/B \u6d4b\u8bd5\uff0c\u5373\u6709\u4e24\u4e2a\u5373\u5c06\u9762\u5bf9\u5927\u4f17\u7684\u8bbe\u8ba1\u7248\u672c\uff08A \u548c B\uff09\u3002\u901a\u8fc7\u5c0f\u8303\u56f4\u53d1\u5e03\uff0c\u5f97\u5230\u5e76\u6bd4\u8f83\u8fd9\u4e24\u4e2a\u7248\u672c\u4e4b\u95f4\u7684\u6570\u636e\uff0c\u6700\u540e\u9009\u62e9\u6548\u679c\u6700\u597d\u7684\u7248\u672c\u3002
<\/p>\n\n\n\n
\u7a0b\u5e8f\u5458\u6709\u4e2a\u5f88\u5178\u578b\u7684 AB test \uff0c\u5927\u5bb6\u5728\u627e\u5de5\u4f5c\u7684\u65f6\u5019\uff0c\u90fd\u4f1a\u591a\u53c2\u52a0\u4e9b\u4e0d\u540c\u516c\u53f8\u7684\u9762\u8bd5\uff0c\u6700\u540e\u6839\u636e\u6536\u5230\u7684 offer \u8fdb\u884c\u5bf9\u6bd4\uff0c\u5de5\u8d44\u3001\u5f85\u9047\u3001\u73af\u5883\u3001\u4e0a\u53f8\u7b49\u7b49\uff0c\u9009\u62e9\u6700\u9002\u5408\u81ea\u5df1\u7684\u516c\u53f8\u3002<\/p>\n\n\n\n
\u800c\u5728\u604b\u7231\u65f6\uff0c\u5c3d\u53ef\u80fd\u591a\u63a5\u89e6\u4e0d\u540c\u7684\u5973\u751f\uff0c\u770b\u770b\u81ea\u5df1\u90fd\u6709\u4ec0\u4e48\u95ee\u9898\uff0c\u5bf9\u65b9\u6709\u4ec0\u4e48\u95ee\u9898\u3002\u505a\u5bf9\u6bd4\uff0c\u624d\u77e5\u9053\u662f\u81ea\u5df1\u7684\u95ee\u9898\uff0c\u8fd8\u662f\u5bf9\u65b9\u7684\u3002<\/p>\n\n\n\n
\u56db AARRR \u6a21\u578b<\/strong><\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
AARRR \u662f\u4ea7\u54c1\u751f\u547d\u5468\u671f\u7684\u4e94\u5927\u677f\u5757\uff1a<\/p>\n\n\n\n
1 Acquisition \u7528\u6237\u83b7\u53d6<\/p>\n\n\n\n
2 Activation \u7528\u6237\u6fc0\u6d3b<\/p>\n\n\n\n
3 Retention \u7559\u5b58<\/p>\n\n\n\n
4 Referral \u4f20\u64ad\u63a8\u8350<\/p>\n\n\n\n
5 Revenue \u6536\u5165<\/p>\n\n\n\n
\u5982\u679c\u60f3\u8981\u4e00\u4e2a\u4ea7\u54c1\u89c4\u6a21\u5c0f\u589e\u957f\uff0c\u5219\u8981\u8003\u8651\u8fd9 5 \u4e2a\u56e0\u7d20\uff0c\u5e76\u786e\u4fdd\u6bcf\u4e00\u6b65\u90fd\u6ca1\u6709\u6d41\u5931\u3002<\/p>\n\n\n\n
\u7528\u6237\u83b7\u53d6\uff1a\u5982\u4f55\u83b7\u53d6\u7528\u6237\u6216\u62c9\u65b0\uff0c\u53bb\u54ea\u4e2a\u6e20\u9053\u83b7\u53d6\u3002
<\/li>
\u6fc0\u6d3b\uff1a\u597d\u4e0d\u5bb9\u6613\u62c9\u6765\u7684\u7528\u6237\uff0c\u4f60\u9700\u8981\u8ba9\u7528\u6237\u4fdd\u6301\u6d3b\u8dc3\u3002<\/li>
\u7559\u5b58\uff1a\u7528\u6237\u6d3b\u8dc3\u4e4b\u540e\uff0c\u8981\u4fdd\u6301\u4e0e\u7528\u6237\u7684\u4e92\u52a8\uff0c\u8ba9\u7528\u6237\u611f\u53d7\u5230\u4ef7\u503c\uff0c\u4ece\u800c\u4e0d\u6d41\u5931\u3002<\/li>
\u6536\u5165\uff1a\u8ba9\u7528\u6237\u4e3a\u4f60\u7684\u4ea7\u54c1\u4e70\u5355\uff0c\u4ea7\u751f\u6536\u76ca\u3002<\/li>
\u63a8\u8350\uff1a\u4e0d\u4f46\u89c9\u5f97\u4ea7\u54c1\u4e0d\u9519\uff0c\u8fd8\u4f1a\u4e3b\u52a8\u7ed9\u8eab\u8fb9\u4eba\u63a8\u8350\u3002<\/li><\/ul>\n\n\n\n
\u800c\u5728\u604b\u7231\u65f6\u4e5f\u662f\u4ece\u8ba4\u8bc6\u5bf9\u65b9\uff1b\u5f00\u59cb\u7ea6\u4f1a\uff1b\u627f\u8ba4\u5173\u7cfb\uff1a\u8bf4\u6211\u7231\u4f60\uff1b\u89c1\u5bb6\u957f\uff0c\u8ba2\u5a5a\u76f4\u81f3\u7ed3\u5a5a\u3002\u9700\u8981\u7ef4\u62a4\u6bcf\u4e2a\u9636\u6bb5\uff0c\u624d\u80fd\u8d70\u5230\u4e0b\u4e00\u6b65\u3002\u548c\u589e\u957f AARRRR \u4e0d\u9ed8\u800c\u5408\u3002<\/p>\n\n\n\n
\u4e86\u89e3\u5b8c\u589e\u957f\u9ed1\u5ba2\u4e00\u4e9b\u6982\u5ff5\u540e\uff0c\u770b\u770b\u6211\u662f\u5982\u4f55\u5b9e\u6218\u8fd0\u7528\u7684\u3002<\/p>\n\n\n\n
\u4e09 \u5982\u4f55\u8fd0\u7528\u589e\u957f\u601d\u7ef4\u627e\u5230\u5973\u53cb\u548c\u6211\u7684\u4eb2\u8eab\u7ecf\u5386<\/strong><\/p>\n\n\n\n
\u7a0b\u5e8f\u5458\u6216\u8005\u5927\u90e8\u5206\u7537\u751f\u5728\u604b\u7231\u65f6\u4f1a\u72af\u7684\u9519\u8bef\uff1a<\/p>\n\n\n\n
1. \u5bf9\u81ea\u5df1\u5b8c\u5168\u4e0d\u4e86\u89e3\uff0c\u6839\u672c\u4e0d\u77e5\u9053\u81ea\u5df1\u559c\u6b22\u4ec0\u4e48\u6837\u7684\u5973\u751f\uff0c\u4e5f\u4e0d\u77e5\u9053\u4ec0\u4e48\u6837\u7c7b\u578b\u7684\u5973\u751f\u9002\u5408\u81ea\u5df1\u3002<\/p>\n\n\n\n
2. \u604b\u7231\u521a\u5f00\u59cb\u5c31 all in\uff0c\u7cbe\u529b\u3001\u65f6\u95f4\u3001\u94b1\u8d22\u3001\u6beb\u65e0\u4fdd\u7559\uff0c\u6700\u540e\u904d\u4f53\u9cde\u4f24\u3002<\/p>\n\n\n\n
3. \u7a0b\u5e8f\u5458\u592a\u592a\u592a\u592a\u8fc7\u8001\u5b9e\uff0c\u88ab\u4eba\u7ed9\u7eff\u4e86\uff0c\u8fd8\u81ea\u6211\u5b89\u6170\uff1a\u6ca1\u4e8b\uff0c\u6211\u8981\u5728\u7b49\u7740\u5979\u56de\u5fc3\u8f6c\u610f\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u9996\u5148\u6211\u4eec\u7a0b\u5e8f\u5458\u5e94\u8be5\u8981\u4e86\u89e3\u81ea\u5df1\uff0c\u548c\u6e05\u695a\u81ea\u5df1\u7684\u6027\u683c\u5230\u5e95\u5438\u5f15\u4ec0\u4e48\u6837\u7684\u4eba\uff0c\u4ee5\u53ca\u5b83\u548c\u4f60\u60f3\u8981\u5438\u5f15\u7684\u4eba\u662f\u5426\u5339\u914d\uff0c\u6216\u8005\u4f60\u7684\u5973\u53cb\u548c\u4f60\u662f\u5426\u5339\u914d\uff0c\u8fd9\u5c31\u662f\u604b\u7231\u4e2d\u7684 PMF\u3002<\/strong><\/p>\n\n\n\n
\u4f60\u53ea\u9700\u8981\u8f6c\u5316\u4e00\u4e2a\u5973\u751f\u6210\u4e3a\u4f60\u7684\u5973\u53cb\uff0c\u4f60\u4e0d\u9700\u8981\u5f88\u591a\u4e2a\uff0c\u4f46\u4f60\u5e0c\u671b\u90a3\u4e00\u4e2a\u80fd\u7ed9\u4f60\u7684\u751f\u6d3b\u5e26\u6765\u5feb\u4e50\uff0c\u5927\u5bb6\u5f7c\u6b64\u4e4b\u95f4\u80fd\u6109\u5feb\u7684\u751f\u6d3b\u3002\u5bf9\u5e94\u81ea\u5df1\u7684\u7528\u6237\u753b\u50cf\u53bb\u6d4b\u8bd5\uff0c\u53d1\u73b0\u81ea\u5df1\u4e0d\u9002\u5408\u6216\u8005\u5bf9\u65b9\u4e0d\u9002\u5408\uff0c\u5c31\u8981\u8c03\u6574\u3002<\/p>\n\n\n\n
\u4f60\u53ef\u4ee5\u8bbe\u7f6e\u51e0\u4e2a\u7ef4\u5ea6\uff1a\u7f8e\u3001\u6709\u94b1\u3001\u5b66\u5386\u3001\u6027\u683c\u3002\u4f60\u6700\u80fd\u5fcd\u7684\u7f3a\u70b9\u548c\u6700\u4e0d\u80fd\u5fcd\u7684\u7f3a\u70b9\u90fd\u662f\u4ec0\u4e48\uff1f\u5982\u679c\u53d1\u73b0\u6beb\u65e0\u8f6c\u5316\uff0c\u6216\u8005\u7559\u5b58\u5dee\uff0c\u90a3\u5c31\u9700\u8981\u8f6c\u578b\uff08Pivot\uff09\u8c03\u6574\u4e0b\u81ea\u5df1\uff0c\u6216\u8005\u6539\u53d8\u4f60\u7684\u53d7\u4f17\u3002<\/p>\n\n\n\n
\u6211\u5728\u5927\u5b66\u91cc\u6709\u4e00\u4e2a\u5973\u53cb\uff0c\u670b\u53cb\u51fa\u6765\u73a9\u7684\u65f6\u5019\u4ecb\u7ecd\u8ba4\u8bc6\u7684\u3002\u90a3\u65f6\u5019\u6211\u6839\u672c\u4e0d\u77e5\u9053\u4ec0\u4e48\u662f\u5408\u9002\uff0c\u5927\u5bb6\u5c31\u5728\u670b\u53cb\u7684\u64ae\u5408\u4e0b\u5728\u4e00\u8d77\u4e86\u3002\u4f46\u540e\u6765\u6211\u4eec\u76f8\u5904\u7684\u5f88\u5dee\uff0c\u6211\u6bcf\u5929\u5b66\u6280\u672f\uff0c\u5199\u6587\u7ae0\u3002\u5979\u6bcf\u5929\u770b\u5267\uff0c\u901b\u6dd8\u5b9d\u3002\u6162\u6162\u7684\u5c31\u6ca1\u6709\u53ef\u4ee5\u804a\u7684\u8bdd\u9898\u3002\u6211\u4e00\u5fc3\u60f3\u6765\u5927\u57ce\u5e02\u53d1\u5c55\uff0c\u5979\u5374\u53ea\u60f3\u7559\u5728\u91cd\u5e86\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u8fd9\u5c31\u662f PMF \u4e0d\u5339\u914d\u7684\u5178\u578b\u6848\u4f8b\uff0c\u6211\u4eec\u4e4b\u95f4\u76f8\u5904\u5f88\u7cdf\u7cd5\uff0c\u540e\u6765\u4e0d\u5230\u534a\u5e74\u7684\u65f6\u95f4\u5c31\u5206\u624b\u4e86\u3002\u5979\u662f\u6bd4\u6211\u5c0f\u4e00\u5c4a\u7684\u5b66\u59b9\uff0c\u800c\u6211\u4e5f\u6bd5\u4e1a\u4e86\uff0c\u72ec\u81ea\u4e00\u4eba\u6765\u5230\u4e0a\u6d77\u8ffd\u5bfb\u81ea\u5df1\u7684\u68a6\u60f3\uff0c\u91cd\u65b0\u63a2\u7d22\u81ea\u5df1\u548c\u5bfb\u627e\u6211\u559c\u6b22\u7684\u4eba\u3002<\/p>\n\n\n\n
\u6211\u95ee\u6211\u81ea\u5df1\uff1a\u6211\u5230\u5e95\u559c\u6b22\u4ec0\u4e48\u6837\u7684\uff1f<\/strong>\u6211\u81ea\u5df1\u5199\u4e0b\u4e86\u4e00\u4e9b\uff1a\u957f\u76f8\u751c\u7f8e\uff0c\u8eab\u6750\u9ad8\u6311\uff0c\u548c\u6211\u804a\u5f97\u6765\uff0c\u4f1a\u6253\u626e\u3002\u6211\u670b\u53cb\u5c31\u8ddf\u6211\u8bf4\u8fd9\u5c31\u662f\u5973\u795e\uff0c\u4f60\u8fd9\u6837\u7684\u5bb6\u7a77\u4eba\u4e11\u7684\uff0c\u8c01\u4f1a\u770b\u7684\u4e0a\u4f60\uff01\u9192\u9192\u5427\uff01<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u4e8e\u662f\u6211\u5f00\u59cb\u4e86\u4e00\u4e2a MVP Test <\/strong>\u7684\u8fc7\u7a0b\u3002\u6700\u5f00\u59cb\u62b1\u7740\u4ea4\u53cb\u7684\u5fc3\u6001\uff0c\u5148\u4e00\u8d77\u5403\u996d\u3001\u804a\u5929\u3001\u770b\u7535\u5f71\u3002\u5982\u679c\u5bf9\u65b9\u80fd\u8ddf\u4f60\u6709 2 \u6b21\u4ee5\u4e0a\u7684\u7ea6\u4f1a\uff0c\u8bf4\u660e\u5927\u5bb6\u5f7c\u6b64\u4e4b\u95f4\u6709\u4e86\u4e00\u4e9b\u5339\u914d\u3002\u5c31\u8fd9\u6837\u6211\u6d4b\u8bd5\u4e86\u4e0d\u540c\u7684\u7ef4\u5ea6\uff1a\u540c\u662f\u505a\u7f16\u7a0b\u7684\u3001\u6f02\u4eae\u4f46\u8eab\u9ad8\u4e0d\u9ad8\u7684\u3001\u8fd8\u6ca1\u6bd5\u4e1a\u7684\u7b49\u7b49\u3002\u901a\u8fc7\u4e0d\u65ad\u4e0e\u4eba\u4ea4\u8c08\uff0c\u6162\u6162\u7684\u5c31\u6d4b\u8bd5\u5230\u81ea\u5df1\u559c\u6b22\u7684\u7c7b\u578b\uff0c\u548c\u6700\u9002\u5408\u81ea\u5df1\u7684\u90a3\u4e00\u4e2a\u3002<\/p>\n\n\n\n
\u7ecf\u8fc7\u591a\u6b21\u8bd5\u9a8c\uff0c\u6211\u53d1\u73b0\uff1a\u6211\u662f\u989c\u72d7\uff0c\u4e0d\u80fd\u63a5\u53d7\u592a\u77ee\u548c\u592a\u666e\u901a\u3002\u5f88\u770b\u91cd\u5f7c\u6b64\u4e4b\u95f4\u662f\u5426\u53ef\u4ee5\u5766\u8bda\u4ea4\u6d41\uff0c\u6b23\u8d4f\u6709\u4ec0\u4e48\u4e8b\u5c31\u76f4\u63a5\u8bf4\uff0c\u5f53\u5929\u4e8b\u5f53\u65e5\u89e3\u51b3\u3002\u559c\u6b22\u5bf9\u4e92\u8054\u7f51\u611f\u5174\u8da3\u7684\uff0c\u559c\u6b22\u806a\u660e\u7684\uff0c\u5bf9\u4ea7\u54c1\u611f\u5174\u8da3\u7684\u3002\u80fd\u63a5\u53d7\u6211\u5e76\u4e0d\u80fd\u65e0\u65f6\u65e0\u523b\u966a\u4f34\u5979\uff0c\u56e0\u4e3a\u6211\u6709\u5de5\u4f5c\uff0c\u4e0b\u73ed\u4e4b\u540e\u8fd8\u8981\u5199\u6587\uff0c\u5b66\u6280\u672f\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u4e8e\u662f\u6211\u7684\u76ee\u6807\u753b\u50cf\u9010\u6e10\u6e05\u6670\u4e86\uff0c\u5e94\u8be5\u662f\u4e00\u4e2a\u672a\u6765\u60f3\u8d70\u4ea7\u54c1\u7ecf\u7406\u65b9\u5411\u7684\u4eba\u3002\u6211\u7684\u76ee\u6807\u7528\u6237\u753b\u50cf\u9010\u6e10\u6e05\u6670\u4e86\u3002<\/p>\n\n\n\n
\u63a5\u7740\u6211\u5f00\u542f\u7528\u4e86 AARRR \u6a21\u578b\uff1a<\/p>\n\n\n\n
Acquisition \u83b7\u53d6<\/strong>\uff1a<\/strong>\u6211\u5f00\u542f\u4e86\u5404\u79cd\u83b7\u53d6\u6e20\u9053\uff1a\u670b\u53cb\u805a\u4f1a\uff0c\u7ebf\u4e0b\u4ea4\u6d41\u6d3b\u52a8\u3001\u77e5\u8bc6\u661f\u7403\u7b49\u7b49\u3002\u6d4b\u8bd5\u591a\u79cd\u6e20\u9053\u4e4b\u540e\u53d1\u73b0\uff0c\u80fd\u52a0\u5165\u540c\u4e00\u4e2a\u5927 V \u7684\u77e5\u8bc6\u661f\u7403\uff0c\u5c24\u5176\u8fd8\u662f\u4e92\u8054\u7f51\u76f8\u5173\u7684\uff0c\u672c\u8eab\u5c31\u5728\u67d0\u4e9b\u8ba4\u77e5\u4e0a\u662f\u4fdd\u6301\u4e00\u81f4\u7684\u3002\u5728\u77e5\u8bc6\u661f\u7403\u91cc\u53d1\u5e03\u81ea\u5df1\u7684\u89c2\u70b9\uff0c\u5438\u5f15\u76f8\u540c\u6c14\u8d28\u7684\u4eba\uff0c\u8f6c\u4e3a\u4ea4\u670b\u53cb\uff0c\u8fd9\u6837\u5c31\u6709\u4e86\u6f5c\u5728\u76ee\u6807\u4e86\u3002<\/p>\n\n\n\n
\u8fd8\u5728\u6211\u8bfb\u5927\u5b66\u7684\u65f6\u5019\uff0c\u6211\u5f88\u65e9\u5c31\u5173\u6ce8 stormzhang \u7684\u516c\u4f17\u53f7\uff0c\u540e\u6765\u5c31\u52a0\u5165\u5f20\u54e5\u7684\u661f\u7403\u300cstormzhang \u548c\u4ed6\u7684\u670b\u53cb\u4eec\u300d\u3002\u661f\u7403\u73b0\u5728\u5df2\u7ecf\u6709 1W+ \u7684\u7403\u53cb\uff0c\u90fd\u662f\u559c\u6b22\u4e92\u8054\u7f51\uff0c\u7231\u5b66\u4e60\u4e0a\u8fdb\u7684\u4eba\u3002\u800c\u6211\u7684\u5973\u7968\u5c31\u662f\u5728\u5f20\u54e5\u661f\u7403\u91cc\u76f8\u9047\u7684\u3002<\/p>\n\n\n\n
\u5f53\u7136\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u4f60\u9700\u8981\u4fdd\u8bc1\u81ea\u5df1\u5916\u8c8c\u7684\u6574\u6d01\u3001\u6027\u683c\u5927\u65b9\uff0c\u5f7c\u6b64\u4ea4\u6d41\u4e4b\u95f4\u80fd\u6709\u81ea\u5df1\u72ec\u7279\u7684\u89c2\u70b9\uff0c\u624d\u80fd\u8fd0\u7528\u5438\u5f15\u529b\u6cd5\u5236\u627e\u5230\u7c7b\u4f3c\u7684\u4eba\u3002\u5c24\u5176\u6211\u4eec\u7a0b\u5e8f\u5458\uff0c\u6709\u591a\u5c11\u4eba\u8fd8\u662f\u5929\u5929\u7a7f\u7740\u683c\u5b50\u886c\u886b\u7684\uff0c\u51ac\u5929\u6700\u591a\u5728\u52a0\u4e00\u4ef6\u51b2\u950b\u8863\uff0c\u8131\u4e0b\u5916\u5957\u91cc\u9762\u8fd8\u662f\u683c\u5b50\u886c\u886b\u3002\u3002\u3002<\/p>\n\n\n\n
\u7ed9\u5927\u5bb6\u770b\u770b\u6211\u5e73\u5e38\u51fa\u53bb\u7ea6\u4f1a\uff0c\u4f1a\u7a7f\u7684\u8863\u670d\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u6216\u662f\u8fd9\u6837\u7684<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u4e0d\u8981\u6c42\u5927\u5bb6\u7a7f\u7684\u591a\u5e05\uff0c\u7a7f\u7684\u5f97\u4f53\u3001\u5e72\u51c0\u5c31\u597d\u7684\u3002\u518d\u8bf4\u5927\u5bb6\u7684\u5de5\u8d44\u4e5f\u4e0d\u4f4e\uff0c\u6bcf\u4e2a\u6708\u82b1\u4e9b\u94b1\u4e70\u51e0\u4ef6\u5f97\u4f53\u7684\u8863\u670d\uff0c\u5e76\u4e0d\u662f\u4e00\u4ef6\u5f88\u56f0\u96be\u7684\u4e8b\u3002\u5982\u679c\u4f60\u81ea\u5df1\u4e0d\u6ce8\u91cd\u5916\u8868\u3001\u53c8\u4e0d\u6ce8\u610f\u81ea\u5df1\u7684\u8eab\u6750\u3001\u8fd8\u4e0d\u613f\u610f\u4ea4\u8c08\uff0c\u90a3\u5438\u5f15\u5230\u7684\u4eba\u4e5f\u5fc5\u5b9a\u662f\u4e0d\u597d\u7684\u3002
<\/p>\n\n\n\n
\u7b2c\u4e00\u5957\u6211\u5f53\u65f6\u8fd8\u53d1\u8fc7\u670b\u53cb\u5708\uff0c\u90a3\u65f6\u5019\u5973\u7968\u5df2\u7ecf\u52a0\u4e86\u6211\u7684\u5fae\u4fe1\uff0c\u4f46\u8fd8\u6ca1\u786e\u8ba4\u5173\u7cfb\u3002\u5979\u8fd8\u7ed9\u6211\u7559\u8a00\u4e86\uff0c\u8fd9\u5c31\u662f\u540e\u9762\u8981\u8bf4\u5230\u7684\u4ea4\u4e92\uff0c\u6781\u5927\u7684\u4fc3\u6d3b\u5f7c\u6b64\u95f4\u7684\u6d3b\u8dc3\u5ea6\u3002<\/strong><\/p>\n\n\n\n
Referral \u63a8\u8350\uff1a<\/strong>\u6211\u628a\u63a8\u8350\u8fd9\u70b9\u79fb\u5230\u524d\u9762\u6765\u8bf4\uff0c\u56e0\u4e3a\u5b83\u5176\u5b9e\u5c31\u662f\u62c9\u65b0\u7684\u4e00\u5927\u5757\u3002\u5728\u627e\u5973\u670b\u53cb\u8fd9\u4ef6\u4e8b\u4e0a\uff0c\u6211\u4eec\u5c31\u4e0d\u9700\u8981\u88c2\u53d8\u3002\u4f46\u6709\u4e00\u70b9\u975e\u5e38\u91cd\u8981\uff0c\u4f60\u9700\u8981\u5e73\u65f6\u4eba\u54c1\u597d\uff0c\u6709\u8bb8\u591a\u670b\u53cb\u613f\u610f\u4e3a\u4f60\u505a\u50da\u673a\u3002<\/p>\n\n\n\n
\u7a0b\u5e8f\u5458\u5728\u627e\u5973\u670b\u53cb\u7684\u65f6\u5019\uff0c\u5927\u591a\u90fd\u662f\u670b\u53cb\u4ecb\u7ecd\u7684\uff0c\u6216\u8005\u670b\u53cb\u805a\u4f1a\u4e0a\u8ba4\u8bc6\u7684\u3002\u6240\u4ee5\u5927\u5bb6\u5e73\u65f6\u8981\u7559\u7ed9\u670b\u53cb\u79ef\u6781\u5411\u4e0a\u7684\u5370\u8c61\uff0c\u8fd9\u6837\u5f53\u5979\u6709\u4f18\u8d28\u7684\u670b\u53cb\u624d\u4f1a\u63a8\u8350\u7ed9\u4f60\u554a\u3002\u8bb0\u5f97\u591a\u5e2e\u540c\u4e8b\u89e3\u51b3 bug\u3002<\/p>\n\n\n\n
\u5728\u6211\u4f8b\u5b50\u4e2d\uff0c\u6211\u867d\u7136\u548c\u5973\u7968\u8ba4\u8bc6\u662f\u5728\u7f51\u4e0a\u3002\u4f46\u6211\u81ea\u8eab\u5728\u661f\u7403\u91cc\u662f\u975e\u5e38\u6d3b\u8dc3\u7684\u4e00\u4e2a\u4eba\uff0c\u65f6\u5e38\u5206\u4eab\u81ea\u5df1\u7684\u6587\u7ae0\uff0c\u4e5f\u4f1a\u53d1\u8868\u5f88\u591a\u5e72\u8d27\u3002\u5f20\u54e5\u661f\u7403\u91cc\u5f88\u6709\u7403\u53cb\u90fd\u8ba4\u8bc6\u6211\uff0c\u6211\u7ed9\u4eba\u7684\u5370\u8c61\u662f\u4e00\u4e2a\u975e\u5e38\u6709\u6267\u884c\u529b\u548c\u6709\u4e0a\u8fdb\u5fc3\u7684\u7537\u751f\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u7b49\u53cc\u65b9\u786e\u8ba4\u8fc7\u773c\u795e\u540e\uff0cActivation \u4fc3\u6d3b<\/strong>\u548c Retention \u7559\u5b58<\/strong>\u5f00\u59cb\u53d8\u5f97\u975e\u5e38\u91cd\u8981\u4e86\u3002\u4fc3\u6d3b\u7684\u65b9\u5f0f\u662f\u52a0\u5bf9\u65b9\u7684\u5fae\u4fe1\uff0c\u4e86\u89e3\u5bf9\u65b9\u7684\u670b\u53cb\u5708\u3002\u5982\u679c\u5927\u5bb6\u521a\u5f00\u59cb\u5bf9\u8bdd\uff0c\u6bd4\u8f83\u5bb3\u7f9e\u7684\u8bdd\uff0c\u4e0d\u59a8\u5148\u4ece\u5bf9\u65b9\u7684\u670b\u53cb\u5708\u4e86\u89e3\u4e00\u4e0b\u53ef\u80fd\u611f\u5174\u8da3\u7684\u5185\u5bb9\uff0c\u8ba9\u5bf9\u65b9\u6709\u8bdd\u9898\u53ef\u804a\u3002<\/p>\n\n\n\n
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$\"\"$ <\/figure><\/div>\n\n\n\n
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$\"\"$ <\/figure><\/div>\n\n\n\n
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Revenue \u6536\u5165<\/strong>\uff0c\u5728\u611f\u60c5\u4e2d\u8fd9\u4e2a\u5e94\u8be5\u6539\u6210 Utility \u4ef7\u503c\u3002\u5728\u8fd9\u4e2a\u751f\u547d\u5468\u671f\u91cc\uff0c\u975e\u5e38\u91cd\u8981\u7684\u4e00\u4ef6\u4e8b\u5c31\u662f\u300c\u83b7\u5f97\u6536\u5165\u300d\u3002\u8fd9\u91cc\u7684\u6536\u5165\u5e76\u4e0d\u662f\u6307\u91d1\u94b1\uff0c\u800c\u662f\u611f\u60c5\u3001\u65f6\u95f4\u548c\u91d1\u94b1\uff0c\u6362\u4e00\u53e5\u8bdd\u8bf4\uff0c\u5bf9\u65b9\u7ed9\u4e88\u4f60\u7684\u4ef7\u503c\u3002<\/p>\n\n\n\n
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\u589e\u957f\u9ed1\u5ba2\u601d\u7ef4\u662f\u6211 2018 \u6536\u83b7\u6700\u5927\u7684\u5185\u5bb9\uff0c\u4e0d\u4ec5\u8ba9\u6211\u7684\u516c\u4f17\u53f7\u4ece 0 \u53d1\u5c55\u5230 3.3W\uff0c\u8fd8\u8ba9\u6211\u627e\u5230\u4e86\u5973\u7968\u3002\u5b83\u5c31\u50cf\u5f00\u5934\u8bf4\u7684\u4e00\u6837\uff0c\u5b83\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u6a21\u5f0f\uff0c\u66f4\u662f\u4e00\u79cd\u4eba\u751f\u5e95\u5c42\u7684\u601d\u8003\u65b9\u5f0f\u3002\u4f60\u53ef\u4ee5\u7528\u5230\u4eba\u751f\u5f88\u591a\u65b9\u9762\uff0c\u800c\u6211\u81ea\u8eab\u5173\u4e8e\u589e\u957f\u9ed1\u5ba2\u7684\u6587\u7ae0\u4e5f\u5199\u8fc7\u4e0d\u5c11\uff0c\u4e5f\u505a\u8fc7\u4e00\u4e9b\u589e\u957f\u7684\u5c1d\u8bd5\u3002<\/p>\n\n\n\n
\u6587\uff1a\u75f4\u6d77\u00a0\/ \u75f4\u6d77<\/p>\n\n\n\n
\u589e\u957f\u9ed1\u5ba2\u8206\u60c5\u90e8\u95e8<\/strong> <\/strong>\u627f\u63a5\uff1a\u8206\u60c5\u76d1\u6d4b\uff0c\u8206\u60c5\u538b\u5236\uff0c\u8206\u60c5\u5904\u7406\uff1b<\/strong><\/strong><\/p>\n\n\n\n
\u4e1a\u52a1\u5fae\u4fe1\uff1a<\/strong>18500351878<\/strong><\/p>\n\n\n\n
\u9996\u5e2d\u589e\u957f\u5b98<\/strong>CGO<\/strong>\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n
\u300a\u589e\u957f\u601d\u7ef4 | \u5982\u4f55\u505a\u597d\u4e00\u6b3e\u4ea7\u54c1<\/a>\u300b<\/li>
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