02 \u4e0d\u9760\u75af\u72c2\u88c2\u53d8\u7684\u4ea7\u54c1\u5982\u4f55\u589e\u957f\uff1f<\/strong><\/p>\n\n\n\n\u4e0d\u8bba\u91c7\u7528\u4f55\u79cd\u589e\u957f\u65b9\u5f0f\uff0c\u83b7\u53d6\u7528\u6237\u8ba9\u4ea7\u54c1\u5065\u5eb7\u53d1\u5c55\u624d\u662f\u6838\u5fc3\u7684\u76ee\u7684\u3002\u5148\u4ece\u4ea7\u54c1\u7684\u751f\u547d\u5468\u671f\u5168\u9762\u8ba4\u8bc6\u4ea7\u54c1\uff1a<\/p>\n\n\n\n
\u79cd\u5b50\u671f\u2014\u6210\u957f\u671f\u2014\u6210\u719f\u671f\u2014\u8870\u9000\u671f\u2014\u6d41\u5931\u671f\uff08\u5bf9\u5e94\u7684\u8fd0\u8425\u624b\u6bb5\uff1a\u51b7\u542f\u52a8\u2014\u589e\u957f\u83b7\u5ba2\u2014\u7528\u6237\u8fd0\u8425\u2014\u7528\u6237\u6c89\u6dc0\uff09<\/p>\n\n\n\n
5\u4e2a\u9636\u6bb5\u6784\u6210\u5b8c\u6574\u7684\u4ea7\u54c1\u5168\u751f\u547d\u5468\u671f\uff08PLV\uff1aProduct Cycle Life Value\uff09<\/p>\n\n\n\n
\u5728\u6574\u4e2a\u5468\u671f\u4e2d\uff0c\u4f1a\u6709\u5982\u4e0b\u5b8c\u6574\u7684\u5173\u6ce8\u6307\u6807\u548c\u6570\u636e\u6307\u6807\uff1a<\/p>\n\n\n\n
\u57fa\u7840\u4e1a\u52a1\u6307\u6807<\/p>\n\n\n\n
1.\u6d41\u91cf\u7ef4\u5ea6\uff1aUV\u3001PV\u3001\u65e5\u65b0\u589e\u6570\u3001DAU\u3001\u6b21\u65e5\u7559\u5b58\u3001\u6d3b\u8dc37\u65e5\u7559\u5b58\u3001\u8df3\u51fa\u7387\u3001\u5e73\u5747\u8bbf\u95ee\u65f6\u957f\u3001\u5e73\u5747\u8bbf\u95ee\u9875\u6570<\/p>\n\n\n\n
2.\u8425\u6536\u7ef4\u5ea6\uff1a\u9875\u9762\u8f6c\u5316\u7387\uff08\u6d4f\u89c8UV\/\u652f\u4ed8UV\uff09ARPU\uff08Average Revenue Per User\uff09\u2014\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165<\/p>\n\n\n\n
\u79cd\u5b50\u671f\/\u65b0\u624b\u671f<\/p>\n\n\n\n
\u4ea7\u54c1\u7684\u5f62\u6001\u3001\u65b9\u5411\u53ef\u80fd\u4e0d\u592a\u660e\u786e\uff0c\u9700\u8981\u5927\u91cf\u7684\u5c1d\u8bd5\u548c\u63a2\u7d22\u3002\u6295\u5165\u7684\u65f6\u95f4\u7cbe\u529b\u53ef\u80fd\u5728\u5e02\u573a\u8c03\u7814\u3001\u7528\u6237\u5206\u6790\u3001MVP\u65b9\u6848\u3001\u5feb\u901f\u8fed\u4ee3\u65b9\u9762\u4f1a\u82b1\u53bb\u8f83\u591a\u65f6\u95f4\u3002<\/p>\n\n\n\n
\u5e02\u573a\u5206\u6790\u65b9\u9762\uff1a\u300a\u5982\u4f55\u505a\u4e00\u4e2a\u9ad8\u6548\u4e14\u6709\u6548\u7684\u5e02\u573a\u5206\u6790\uff1f\u300b \u7528\u6237\u9700\u6c42\u5206\u6790\uff1a\u300a\u5982\u4f55\u505a\u4e00\u4e2a\u9ad8\u6548\u4e14\u6709\u6548\u7684\u9700\u6c42\u5206\u6790\uff1f\u300bMVP\u65b9\u6848\uff1a\u300a\u5982\u4f55\u627e\u5230\u4e14\u5feb\u901f\u5b9e\u9a8c\u4e00\u4e2aMVP\u65b9\u6848\u300b
\u5feb\u901f\u8fed\u4ee3\uff1a\u300a\u5982\u4f55\u4f7f\u8fd0\u8425\u3001\u4ea7\u54c1\u3001\u6280\u672f\u5feb\u901f\u8fed\u4ee3\u9879\u76ee\uff1f\u300b<\/p>\n\n\n\n
\u6210\u957f\u671f<\/p>\n\n\n\n
\u8fd9\u4e2a\u9636\u6bb5\u5df2\u7ecf\u6709\u4e86\u660e\u786e\u7684\u65b9\u5411\uff0c\u53ea\u9700\u8981\u589e\u52a0\u6295\u5165\uff0c\u63d0\u9ad8\u6548\u7387\u5c31\u53ef\u4ee5\u52a0\u901f\u4ea7\u54c1\u7684\u53d1\u5c55\u3002\u8fd9\u4e2a\u9636\u6bb5\u7684\u589e\u957f\u83b7\u5ba2\u4f1a\u6709\u5982\u4e0b\u51e0\u4e2a\u65b9\u9762\uff1a<\/p>\n\n\n\n
\u6e20\u9053\u83b7\u5ba2\uff1a\u300a\u5982\u4f55\u901a\u8fc7\u6709\u6548\u6e20\u9053\u5feb\u901f\u83b7\u53d6\u7528\u6237\uff1f\u300b
\u5185\u5bb9\u83b7\u5ba2\uff1a\u300a\u5982\u4f55\u901a\u8fc7\u5185\u5bb9\u6709\u6548\u83b7\u53d6\u7528\u6237\uff1f\u300b
\u793e\u4ea4\u83b7\u5ba2\uff1a\u300a\u5982\u4f55\u5728\u5fae\u4fe1\u751f\u6001\u5b9e\u73b0\u6307\u6570\u7ea7\u589e\u957f\uff1f\u300b
\u7206\u6b3e\u83b7\u5ba2\uff1a\u300a\u5982\u4f55\u6253\u9020\u7206\u6b3e\u5185\u5bb9\u6301\u7eed\u83b7\u5ba2\u589e\u957f\uff1f\u300b<\/p>\n\n\n\n
\u6210\u719f\u671f<\/p>\n\n\n\n
\u5b8c\u6210\u51b7\u542f\u52a8\u4e4b\u540e\uff0c\u7528\u6237\u6570\u91cf\u5f97\u5230\u5feb\u901f\u589e\u957f\u540e\uff0c\u5982\u4f55\u9ad8\u6548\u8f6c\u5316\u3001\u8fd0\u8425\u4ece\u800c\u521b\u9020\u66f4\u5927\u7684\u4ef7\u503c\uff0c\u8fd9\u662f\u6210\u719f\u671f\u8981\u5173\u6ce8\u7684\u4e00\u4e2a\u65b9\u9762\u3002<\/p>\n\n\n\n
\u4e09\u7ea7\u706b\u7bad\uff1a\u300a\u5982\u4f55\u642d\u5efa\u4e1a\u52a1\u7684\u4e09\u7ea7\u706b\u7bad\u6a21\u578b\uff1f\u300b
\u4f1a\u5458\u4ea7\u54c1\uff1a\u300a\u5982\u4f55\u627e\u5230\u63d0\u5347ARPU\u7684\u6700\u4f73\u7ec4\u5408\uff1f\u300b
\u6570\u636e\u6a21\u578b\uff1a\u300a\u5982\u4f55\u5efa\u7acb\u6570\u636e\u770b\u677f\uff0c\u4ece\u6570\u636e\u6301\u7eed\u589e\u957f\uff1f\u300b<\/p>\n\n\n\n
\u8870\u9000\u671f\u3001\u6d41\u5931\u671f<\/p>\n\n\n\n
\u4e00\u4e2a\u4e1a\u52a1\u603b\u4f1a\u6709\u5929\u82b1\u677f\uff0c\u5c31\u50cf\u4eba\u53e3\u7ea2\u5229\u6d88\u5931\u540e\uff0c\u5fae\u4fe1\u7528\u6237\u6570\u589e\u957f\u8d8b\u52bf\u51cf\u7f13\u3002\u8fd9\u4e2a\u9636\u6bb5\uff0c\u6709\u4e24\u79cd\u65b9\u5f0f\u5ef6\u7eed\u5feb\u901f\u7684\u53d1\u5c55\uff0c\u4e00\u79cd\u662f\u5168\u9762\u5b9e\u73b0\u5546\u4e1a\u5316\u53d8\u73b0\uff0c\u4e00\u79cd\u63a2\u7d22\u65b0\u7684\u589e\u91cf\u5e02\u573a\u3002\u589e\u91cf\u5e02\u573a\u7684\u5bfb\u627e\u65b9\u6cd5\uff1a<\/p>\n\n\n\n
\u7ade\u54c1\u5206\u6790\uff1a\u300a\u5982\u4f55\u5c06\u7ade\u4e89\u5bf9\u624b\u6252\u5f97\u5185\u88e4\u90fd\u4e0d\u5269\uff1f\u300b
\u589e\u957f\u56e2\u961f\uff1a\u300a\u5982\u4f55\u4ece0\u642d\u5efa\u589e\u957f\u56e2\u961f\uff1f\u300b<\/p>\n\n\n\n
\u8fd0\u8425\u6280\u80fd\u6811<\/p>\n\n\n\n
\u60f3\u8981\u5168\u9762\u3001\u5feb\u901f\u638c\u63e1\u4e1a\u52a1\u60c5\u51b5\uff0c\u505a\u51fa\u51c6\u786e\u7684\u5224\u65ad\uff0c\u6309\u7167\u6709\u8282\u594f\u7684\u63a8\u8fdb\u9879\u76ee\uff0c\u57fa\u7840\u80fd\u529b\u548c\u597d\u7684\u5de5\u4f5c\u4e60\u60ef\u662f\u6bd4\u5fc5\u4e0d\u53ef\u5c11\u3002\u53c2\u8003\u4e09\u8282\u8bfe\u3001\u8fd0\u8425\u7814\u7a76\u793e\u8fd9\u4e24\u5bb6\u5728\u8bad\u7ec3\u8425\u4e0a\u7684\u4e13\u4e1a\u5ea6\uff0c\u8fd0\u8425\u6280\u80fd\u6811\u5e94\u8be5\u5305\u62ec\uff1a<\/p>\n\n\n\n
\u5185\u5bb9\u8fd0\u8425\uff1a\u5b9a\u4f4d\u3001\u9009\u9898\u3001\u5185\u5bb9\u7f16\u8f91\u3001\u5185\u5bb9\u63a8\u8350
\u6d3b\u52a8\u7b56\u5212\uff1a\u5982\u4f55\u505a\u597d\u4e00\u573a\u767e\u4e07UV\u7684\u6d3b\u52a8\uff0c\u5e76\u53d6\u5f97\u51fa\u8272\u7684<\/p>\n\n\n\n
\u7ed3\u679c<\/p>\n\n\n\n
\u5356\u8d27\u6587\u6848\uff1a\u9009\u9898\u3001\u5f00\u5934\u3001\u5f15\u5165\u3001\u6b63\u6587\u3001\u7ed3\u6784\u3001\u91d1\u53e5\u3001\u7ed3\u5c3e\u3001\u603b\u7ed3\u3001\u5f15\u5bfc\u4e0b\u5355
\u793e\u7fa4\u8fd0\u8425\uff1a\u88c2\u53d8\u793e\u7fa4\u3001KOL\u793e\u7fa4\u3001\u8bad\u7ec3\u8425\u793e\u7fa4\u5206\u522b\u5982\u4f55\u8fd0\u8425<\/p>\n\n\n\n
\u6570\u636e\u5206\u6790\uff1aexcel\u6570\u636e\u900f\u89c6\u8868\u3001\u4e1a\u52a1\u6570\u636e\u3001sql\u8bed\u8a00\u3001\u6570\u636e\u9700\u6c42\u8868\u3001\u5173\u952e\u6570\u636e\u5206\u6790<\/p>\n\n\n\n
03 \u56fd\u5916\u4f01\u4e1a\u5982\u4f55\u505a\u589e\u957f\uff1f<\/strong><\/p>\n\n\n\n\u4eceGI\u521b\u59cb\u4eba\uff08\u5f20\u5e0c\u68a6\uff09\u3001\u8303\u51b0\u3001\u589e\u957f\u9ed1\u76d2\u521b\u59cb\u4eba\uff08\u5f20\u5e0c\u4f26\uff093\u4f4d\u6700\u5177\u6709\u53d1\u8a00\u6743\u7684\u53cd\u9988\u4e0e\u5206\u4eab\u6765\u770b\uff0c\u5927\u591a\u56fd\u5916\u7684\u7ecf\u5178\u589e\u957f\u6848\u4f8b\u63d0\u5230\u7684\u66f4\u591a\u662f\u6d77\u76d7\u6a21\u578b\u3001hook\u4e0a\u763e\u6a21\u578b\u3001\u75c5\u6bd2\u589e\u957f\u6a21\u578b\u7b49\u3002<\/p>\n\n\n\n
\u8fd9\u5c31\u662f\u6211\u4eec\u5728\u7814\u7a76\u56fd\u5916\u4ea7\u54c1\u65f6\u80fd\u770b\u5230\u7684\u4e00\u9762\u3002\u8fd9\u4e9b\u4f01\u4e1a\u6ca1\u6709\u50cf\u56fd\u5185\u4e0d\u9760\u88c2\u53d8\u7684\u4ea7\u54c1\u4e00\u6837\u5bf9\u7528\u6237\u751f\u547d\u5468\u671f\u7684\u62c6\u5206\uff0c\u4f46\u662f\u548c\u56fd\u5185\u7684\u4ea7\u54c1\u63a8\u5e7f\u65b9\u6cd5\u6709\u4ec0\u4e48\u672c\u8d28\u533a\u522b\uff1f<\/p>\n\n\n\n
1.\u5bf9\u4e8e\u6570\u636e\u7684\u91cd\u89c6<\/p>\n\n\n\n
\u4ece\u56fd\u5916\u8d44\u6599\u7684\u7ebf\u7d22\u4e2d\uff0c\u80fd\u591f\u660e\u663e\u611f\u53d7\u5230\u5728\u4e8e\u4ea7\u54c1\u63a8\u5e7f\u4e2d\u5bf9\u6570\u636e\u5206\u6790\u7684\u5173\u6ce8\u5ea6\u3002\u5f53\u4f60\u7684\u4ea7\u54c1\u7528\u6237\u6570\u8fbe\u5230\u4e00\u4e2a\u91cf\u7ea7\u4e4b\u540e\uff0c\u81ea\u7136\u4f1a\u5bf9\u6570\u636e\u5efa\u7acb\u5206\u6790\u6a21\u578b\uff0c\u5efa\u7acb\u5b8c\u5584\u7684\u53cd\u9988\u673a\u5236\u3002\u4f46\u5728\u4e00\u4e2a\u9879\u76ee\u5728\u5f88\u5c0f\u7684\u65f6\u5019\uff0c\u4f9d\u65e7\u4f1a\u6309\u7167\u6210\u719f\u7684\u6570\u636e\u5206\u6790\u6a21\u578b\u6765\u7ba1\u7406\uff0c\u4ee5\u5b9e\u73b0\u4ea7\u54c1\u7684\u5feb\u901f\u53d1\u5c55\u3002<\/p>\n\n\n\n
\u8fd9\u91cc\u7684\u6570\u636e\u91cd\u89c6\u4e0d\u4ec5\u663e\u73b0\u65e5\u5e38\u57fa\u7840\u6570\u636e\u7684\u6574\u7406\u4e0e\u53cd\u9988\uff0c\u56e0\u4e3a\u57fa\u7840\u6570\u636e\u662f\u4e0d\u8db3\u4ee5\u5206\u6790\u6df1\u5ea6\u7684\u95ee\u9898\u7684\u3002<\/p>\n\n\n\n
\u4ee5\u5934\u6761\u7684\u4e00\u4e2a\u7ecf\u8425\u5206\u6790\u5c97\u4f4dJD\u63cf\u8ff0\u6765\u770b\uff1a<\/p>\n\n\n\n