{"id":17478,"date":"2019-02-12T18:16:08","date_gmt":"2019-02-12T10:16:08","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=17478"},"modified":"2019-02-12T18:16:10","modified_gmt":"2019-02-12T10:16:10","slug":"%e5%90%84%e8%a1%8c%e4%b8%9a%e9%80%9a%e7%94%a8%e7%9a%84%e5%a2%9e%e9%95%bf%e6%96%b9%e6%b3%95%e8%ae%ba%e6%98%af%e4%bb%80%e4%b9%88%e6%a0%b7%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/model\/17478.html","title":{"rendered":"\u5404\u884c\u4e1a\u901a\u7528\u7684\u589e\u957f\u65b9\u6cd5\u8bba\u662f\u4ec0\u4e48\u6837\uff1f"},"content":{"rendered":"\n<p>    <\/p>\n\n\n\n<p>\u589e\u957f\u4e0d\u7b49\u4e8e\u5fae\u4fe1\u88c2\u53d8\uff0c\u800c\u662f\u5168\u9762\u5173\u6ce8\u7528\u6237\u751f\u547d\u5468\u671f\u3002\u6bcf\u4e00\u4e2a\u9879\u76ee\u64cd\u76d8\u624b\u90fd\u6709\u81ea\u5df1\u719f\u6089\u7684\u201c\u5957\u8def\u201d\u6765\u505a\u4e00\u4e2a\u4ea7\u54c1\uff0c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e6%96%b9%e6%b3%95%e8%ae%ba\" title=\"\u589e\u957f\u65b9\u6cd5\u8bba\" target=\"_blank\">\u589e\u957f\u65b9\u6cd5\u8bba<\/a><\/span>\u53ea\u662f\u8fd9\u4e9b\u201c\u5957\u8def\u201d\u4e2d\u7684\u4e00\u79cd\u65b9\u6cd5\u800c\u5df2\u3002<\/p>\n\n\n\n<p>\u4f46\u6709\u7684\u884c\u4e1a\u662f\u4e0d\u662f\u5c31\u6ca1\u6709\u9002\u5408\u7684\u589e\u957f\u65b9\u5f0f\uff1f\u662f\u4e0d\u662f\u4e92\u8054\u7f51\u4ea7\u54c1\u5177\u6709\u66f4\u591a\u7684\u83b7\u5ba2\u673a\u4f1a\uff1f<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>01 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style=\"text-align:center\"><strong>02 \u4e0d\u9760\u75af\u72c2\u88c2\u53d8\u7684\u4ea7\u54c1\u5982\u4f55\u589e\u957f\uff1f<\/strong><\/p>\n\n\n\n<p>\u4e0d\u8bba\u91c7\u7528\u4f55\u79cd\u589e\u957f\u65b9\u5f0f\uff0c\u83b7\u53d6\u7528\u6237\u8ba9\u4ea7\u54c1\u5065\u5eb7\u53d1\u5c55\u624d\u662f\u6838\u5fc3\u7684\u76ee\u7684\u3002\u5148\u4ece\u4ea7\u54c1\u7684\u751f\u547d\u5468\u671f\u5168\u9762\u8ba4\u8bc6\u4ea7\u54c1\uff1a<\/p>\n\n\n\n<p>\u79cd\u5b50\u671f\u2014\u6210\u957f\u671f\u2014\u6210\u719f\u671f\u2014\u8870\u9000\u671f\u2014\u6d41\u5931\u671f\uff08\u5bf9\u5e94\u7684\u8fd0\u8425\u624b\u6bb5\uff1a\u51b7\u542f\u52a8\u2014\u589e\u957f\u83b7\u5ba2\u2014\u7528\u6237\u8fd0\u8425\u2014\u7528\u6237\u6c89\u6dc0\uff09<\/p>\n\n\n\n<p>5\u4e2a\u9636\u6bb5\u6784\u6210\u5b8c\u6574\u7684\u4ea7\u54c1\u5168\u751f\u547d\u5468\u671f\uff08PLV\uff1aProduct Cycle Life Value\uff09<\/p>\n\n\n\n<p>\u5728\u6574\u4e2a\u5468\u671f\u4e2d\uff0c\u4f1a\u6709\u5982\u4e0b\u5b8c\u6574\u7684\u5173\u6ce8\u6307\u6807\u548c\u6570\u636e\u6307\u6807\uff1a<\/p>\n\n\n\n<p>\u57fa\u7840\u4e1a\u52a1\u6307\u6807<\/p>\n\n\n\n<p>1.\u6d41\u91cf\u7ef4\u5ea6\uff1aUV\u3001PV\u3001\u65e5\u65b0\u589e\u6570\u3001DAU\u3001\u6b21\u65e5\u7559\u5b58\u3001\u6d3b\u8dc37\u65e5\u7559\u5b58\u3001\u8df3\u51fa\u7387\u3001\u5e73\u5747\u8bbf\u95ee\u65f6\u957f\u3001\u5e73\u5747\u8bbf\u95ee\u9875\u6570<\/p>\n\n\n\n<p>2.\u8425\u6536\u7ef4\u5ea6\uff1a\u9875\u9762\u8f6c\u5316\u7387\uff08\u6d4f\u89c8UV\/\u652f\u4ed8UV\uff09ARPU\uff08Average Revenue Per User\uff09\u2014\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165<\/p>\n\n\n\n<p>\u79cd\u5b50\u671f\/\u65b0\u624b\u671f<\/p>\n\n\n\n<p>\u4ea7\u54c1\u7684\u5f62\u6001\u3001\u65b9\u5411\u53ef\u80fd\u4e0d\u592a\u660e\u786e\uff0c\u9700\u8981\u5927\u91cf\u7684\u5c1d\u8bd5\u548c\u63a2\u7d22\u3002\u6295\u5165\u7684\u65f6\u95f4\u7cbe\u529b\u53ef\u80fd\u5728\u5e02\u573a\u8c03\u7814\u3001\u7528\u6237\u5206\u6790\u3001MVP\u65b9\u6848\u3001\u5feb\u901f\u8fed\u4ee3\u65b9\u9762\u4f1a\u82b1\u53bb\u8f83\u591a\u65f6\u95f4\u3002<\/p>\n\n\n\n<p>\u5e02\u573a\u5206\u6790\u65b9\u9762\uff1a\u300a\u5982\u4f55\u505a\u4e00\u4e2a\u9ad8\u6548\u4e14\u6709\u6548\u7684\u5e02\u573a\u5206\u6790\uff1f\u300b 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style=\"text-align:center\"><strong>03 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class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"401\" height=\"588\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u7c89\u4e1d.png\" alt=\"\" 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