{"id":18739,"date":"2019-03-12T23:31:08","date_gmt":"2019-03-12T15:31:08","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=18739"},"modified":"2019-03-12T23:31:10","modified_gmt":"2019-03-12T15:31:10","slug":"%e5%87%af%e5%8f%94%e8%ae%b2%e6%95%85%e4%ba%8b%e8%bf%90%e8%90%a5%e6%80%bb%e7%9b%91%ef%bc%9a%e5%85%b3%e4%ba%8e%e5%a2%9e%e9%95%bf%e5%92%8c%e6%88%90%e9%95%bf%e7%9a%845%e7%82%b9%e5%bb%ba%e8%ae%ae%e5%be%97","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/18739.html","title":{"rendered":"\u51ef\u53d4\u8bb2\u6545\u4e8b\u8fd0\u8425\u603b\u76d1\uff1a\u5173\u4e8e\u589e\u957f\u548c\u6210\u957f\u76845\u70b9\u5efa\u8bae\u5f97\u5b66\u4e60\uff01"},"content":{"rendered":"\n<p>      <\/p>\n\n\n\n<p>2014 \u5e74\uff0c\u51ef\u53d4\u8bb2\u6545\u4e8b\u5f00\u59cb\u505a\u516c\u4f17\u53f7\u7684\u8fd0\u8425\uff0c2016 \u5e74 7 \u6708\u4e0a\u7ebf\u51ef\u53d4\u8bb2\u6545\u4e8b App\uff0c\u5230\u73b0\u5728\u4e3a\u6b62\u6709 2000 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class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"462\" height=\"243\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u7a7f\u8d8a.png\" alt=\"\" class=\"wp-image-18743\"\/><\/figure><\/div>\n\n\n\n<p>\u5feb\u4e50\u521a\u624d\u5df2\u7ecf\u89e3\u91ca\u8fc7\u4e86\uff0c\u7a7f\u8d8a\u6307\u7684\u662f\u4ec0\u4e48\uff1f\u6307\u7684\u662f\u6211\u4eec\u5728\u505a\u4ea7\u54c1\u65f6\uff0c\u8981\u601d\u8003\u8fd9\u4e2a\u4ea7\u54c1\u80fd\u591f\u5b58\u6d3b\u591a\u4e45\uff0c\u662f\u4e0d\u662f\u5728 10 \u5e74\u300120 \u5e74\u751a\u81f3 30 \u5e74\u4ee5\u540e\u4f9d\u7136\u7efd\u653e\u5149\u8292\uff1f<\/p>\n\n\n\n<p>\u6211\u4eec\u6253\u9020\u4ea7\u54c1\u7684\u65f6\u5019\uff0c\u54ea\u4e9b\u4e1c\u897f\u4e00\u76f4\u5728\u53d8\uff0c\u54ea\u4e9b\u662f\u4e00\u76f4\u4e0d\u53d8\u7684\uff1f\u90a3\u4e9b\u4e0d\u53d8\u7684\u4e1c\u897f\uff0c\u5c31\u80fd\u8ba9\u4e00\u4e2a\u4ea7\u54c1\u5177\u5907\u7a7f\u8d8a\u65f6\u95f4\u7684\u529b\u91cf\u3002<\/p>\n\n\n\n<p><strong>\u5f53\u4e00\u4e2a\u4ea7\u54c1\u5177\u5907\u7a7f\u8d8a\u65f6\u7a7a\u7684\u529b\u91cf\u65f6\uff0c\u6211\u4eec\u7684\u8fb9\u9645\u6210\u672c\u4f1a\u8d8a\u6765\u8d8a\u4f4e<\/strong>\uff0c\u5bf9\u4e8e\u4e00\u4e2a\u4f01\u4e1a\u6765\u8bf4\uff0c\u4e5f\u5c31\u610f\u5473\u7740\u5229\u6da6\u7387\u4f1a\u8d8a\u6765\u8d8a\u9ad8\u3002\u56e0\u4e3a\u5f53\u6211\u4eec\u7684\u4e00\u4e2a\u77e5\u8bc6\u4ea7\u54c1\u5b8c\u6574\u4e0a\u7ebf\u540e\uff0c\u51e0\u4e4e\u4e0d\u518d\u4ea7\u751f\u4efb\u4f55\u65b0\u7684\u5236\u4f5c\u6210\u672c\uff0c\u4f46\u662f\u5b83\u53ef\u4ee5\u4ea7\u751f\u7684\u6536\u5165\u5374\u662f\u6e90\u6e90\u4e0d\u65ad\u7684\u3002<\/p>\n\n\n\n<p>\u5feb\u4e50\u548c\u7a7f\u8d8a\u4e2d\u95f4\u7684\u70b9\u5c31\u662f\u6210\u957f\uff0c\u6210\u957f\u662f\u6211\u4eec\u5c06\u5b69\u5b50\u7684\u9700\u6c42\u4e0e\u7236\u6bcd\u7684\u9700\u6c42\uff0c\u4e32\u8054\u8d77\u6765\u7684\u6838\u5fc3\u70b9\u3002\u5982\u679c\u6211\u4eec\u7684\u4ea7\u54c1\u53ea\u5177\u5907\u5feb\u4e50\u7684\u529b\u91cf\uff0c\u4e0d\u5177\u5907\u6210\u957f\u7684\u4f5c\u7528\uff0c\u90a3\u6211\u4eec\u7684\u4ea7\u54c1\u5728\u7236\u6bcd\u5fc3\u4e2d\u53ef\u80fd\u5c31\u7c7b\u4f3c\u300a\u738b\u8005\u8363\u8000\u300b\u3002<\/p>\n\n\n\n<p>\u5f53\u6211\u4eec\u7684\u4ea7\u54c1\u7ed9\u5b69\u5b50\u5e26\u6765\u770b\u5f97\u89c1\u7684\u6210\u957f\uff0c\u5e76\u4e14\u8fd9\u4e2a\u6210\u957f\u53ef\u88ab\u9a8c\u8bc1\u7684\u65f6\u5019\uff0c\u6211\u4eec\u5c31\u66f4\u80fd\u88ab\u7236\u6bcd\u63a5\u53d7\u3002\u90a3\u4e48\uff0c\u5982\u4f55\u8ba9\u5b69\u5b50\u7684\u6210\u957f\u88ab\u9a8c\u8bc1\uff0c\u88ab\u7236\u6bcd\u6240\u63a5\u53d7\u5462\uff1f<\/p>\n\n\n\n<p>\u6211\u4eec\u9700\u8981\u5c06\u5b69\u5b50\u7684\u6210\u957f\u53d8\u5f97\u53ef\u89c6\u5316\uff0c\u4e00\u65e6\u5bb6\u957f\u80fd\u770b\u5230\u5b69\u5b50\u7684\u53d8\u5316\uff0c\u4ed6\u4eec\u4fbf\u4f1a\u6301\u7eed\u4e3a\u5b69\u5b50\u6295\u5165\u3002\u6bd4\u5982\uff0c\u6211\u4eec\u5728\u505a\u300a\u51ef\u53d4\u58f0\u5f8b\u542f\u8499\u300b\u65f6\uff0c\u7279\u522b\u505a\u4e86\u4e00\u4e2a\u4f34\u5531\u7684\u529f\u80fd\u3002<\/p>\n\n\n\n<p>\u5c0f\u670b\u53cb\u542c\u5b8c\u97f3\u9891\u4e4b\u540e\uff0c\u53ef\u4ee5\u4f7f\u7528\u8fd9\u4e2a\u529f\u80fd\uff0c\u9009\u62e9\u8ddf\u7740\u51ef\u53d4\u4e00\u8d77\u5531\u6b4c\uff0c\u6216\u8005\u81ea\u5df1\u6f14\u827a\uff0c\u6216\u8005\u627e\u7238\u7238\u5988\u5988\u505a\u4eb2\u5b50\u7ed8\u56fe\uff0c\u7136\u540e\u5f55\u5236\u51fa\u4f5c\u54c1\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u7684\u8fd9\u4e2a\u4ea7\u54c1\u529f\u80fd\uff0c\u80fd\u6839\u636e\u5c0f\u670b\u53cb\u7684\u97f3\u5f8b\u548c\u51c6\u786e\u5ea6\u6253\u5206\uff0c\u544a\u8bc9\u4ed6\u83b7\u5f97\u591a\u5c11\u5206\uff0c\u8d85\u8fc7\u5168\u56fd\u591a\u5c11\u5c0f\u670b\u53cb\uff0c\u7236\u6bcd\u80fd\u591f\u77e5\u9053\u5c0f\u670b\u53cb\u542c\u4e86\u8fd9\u4e2a\u4f5c\u54c1\u540e\u957f\u4e86\u591a\u5c11\u77e5\u8bc6\u3002\u540c\u65f6\uff0c\u8fd9\u4e2a\u4f5c\u54c1\u8fd8\u53ef\u4ee5\u5206\u4eab\u5230\u670b\u53cb\u5708\uff0c\u8ba9\u7236\u6bcd\u53bb\u70ab\u8000\u3002<\/p>\n\n\n\n<p>\u57fa\u4e8e\u6b64\uff0c\u6211\u4eec\u505a\u4e86\u5927\u91cf\u8ba9\u5c0f\u670b\u53cb\u548c\u5bb6\u957f\u4ea4\u4e92\u7684\u529f\u80fd\uff0c\u6bd4\u5982\uff0c\u6211\u4eec\u5728\u6bcf\u4e00\u96c6\u6545\u4e8b\u7684\u7ed3\u5c3e\u6709\u4e00\u4e9b\u63d0\u95ee\uff0c\u95ee\u5230\u5c0f\u670b\u53cb\u4e00\u4e9b\u95ee\u9898\uff0c\u5c0f\u670b\u53cb\u4fbf\u4f1a\u548c\u7236\u6bcd\u8ba8\u8bba\uff0c\u7236\u6bcd\u4f1a\u89c9\u5f97\u6211\u7684\u5c0f\u670b\u53cb\u7adf\u7136\u80fd\u601d\u8003\u8fd9\u4e48\u6709\u6df1\u5ea6\u7684\u95ee\u9898\u4e86\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u7528\u6570\u636e\u7b5b\u9009\u4f60\u7684\u6e20\u9053<\/strong><\/p>\n\n\n\n<p>\u9996\u5148\u4f60\u7684\u4ea7\u54c1\uff08\u5185\u5bb9\uff09\u9a8c\u8bc1\u6210\u529f\u4ee5\u540e\uff0c\u624d\u53ef\u4ee5\u505a\u6e20\u9053\u6295\u653e\uff0c\u8fd9\u65f6\u5019\u6e20\u9053\u5e26\u6765\u7684\u7528\u6237\u624d\u80fd\u771f\u6b63\u7559\u4e0b\u6765\u3002<\/p>\n\n\n\n<p><strong>1\uff09\u6709\u91cf\u7684\u6e20\u9053\u5c31\u662f\u597d\u6e20\u9053\u5417\uff1f<\/strong><\/p>\n\n\n\n<p>\u6700\u5f00\u59cb\u6211\u4eec\u7684\u903b\u8f91\u662f\u5148\u770b\u54ea\u4e9b\u6e20\u9053\u6709\u91cf\uff0c\u53ef\u662f\uff0c\u6709\u91cf\u7684\u6e20\u9053\u5c31\u662f\u597d\u6e20\u9053\u5417\uff1f\u6211\u4eec\u600e\u4e48\u5224\u65ad\u4e00\u4e2a\u6e20\u9053\u662f\u4f18\u8d28\u7684\u6e20\u9053\u5462\uff1f<\/p>\n\n\n\n<p>\u5728\u5e02\u573a\u4e0a\uff0c\u6709\u5f88\u591a\u6e20\u9053\u6295\u653e\u76f8\u5173\u7684\u6982\u5ff5\uff0c\u6e20\u9053\u4ee3\u7406\u3001\u4f18\u5316\uff0cCPA\u3001CPT\u3001CPM\u2026\u2026\u54ea\u79cd\u662f\u771f\u6b63\u7684\u597d\u6e20\u9053\uff1f\u6211\u4eec\u4e00\u5f00\u59cb\u5f88\u61f5\uff0c\u540e\u6765\u6211\u4eec\u53d1\u73b0\uff0c\u4ece\u76f2\u76ee\u6295\u653e\u5230\u806a\u660e\u5730\u82b1\u94b1\u53ea\u9700\u8981\u6709\u4e00\u4e2a\u5de5\u5177\u5c31\u53ef\u4ee5\u4e86\uff0c\u8fd9\u4e2a\u5de5\u5177\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p><strong>2\uff09\u6e20\u9053\u8d28\u91cf\u8bc4\u5206\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u82b1\u4e86\u4e00\u4e2a\u591a\u6708\u7684\u65f6\u95f4\u53bb\u63a2\u7d22\u3001\u6253\u78e8\uff0c\u8bf7\u4e86\u4e13\u5bb6\u8ddf\u6211\u4eec\u4e00\u8d77\u8ba8\u8bba\u3002\u5728 2018 \u5e74 4 \u6708\uff0c\u6211\u4eec\u5f00\u59cb\u505a<strong>\u201c\u6e20\u9053\u8d28\u91cf\u8bc4\u5206\u6a21\u578b\u201d\u3002<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"365\" height=\"185\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6a21\u578b-5.png\" alt=\"\" class=\"wp-image-18744\"\/><\/figure><\/div>\n\n\n\n<p>\u6211\u4eec\u53d1\u73b0\u6709\u7684\u7528\u6237\u662f\u6807\u51c6\u7684\u597d\u7528\u6237\uff0c\u4ed6\u4eec\u4f1a\u6709\u4e00\u4e9b\u6807\u51c6\u7684\u884c\u4e3a\u3002\u6bd4\u5982\uff0c\u8fd9\u4e2a\u7528\u6237\u6765\u4e86\u4ee5\u540e\u5927\u6982\u591a\u5c11\u5929\u4f1a\u6ce8\u518c\uff0c\u6ce8\u518c\u5b8c\u591a\u5c11\u5929\u4ee5\u540e\u542c\u591a\u5c11\u6545\u4e8b\uff0c\u5927\u6982\u4f1a\u82b1\u591a\u5c11\u94b1\uff0c\u4ec0\u4e48\u65f6\u5019\u82b1\u94b1\uff0c\u82b1\u94b1\u4e70\u54ea\u4e9b\u4ea7\u54c1\u7b49\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u884c\u4e3a\u6709\u4e00\u5b9a\u7684\u89c4\u5f8b\uff0c\u6211\u4eec\u628a\u8fd9\u4e9b\u89c4\u5f8b\u63d0\u53d6\u51fa\u6765\u4ee5\u540e\uff0c\u5c31\u662f\u6807\u51c6\u7684\u884c\u4e3a\u8def\u5f84\u3002<\/p>\n\n\n\n<p><strong>\u6211\u4eec\u6309\u65f6\u95f4\u7ef4\u5ea6\u6765\u505a\u5bf9\u6bd4\uff0c\u5c31\u4f1a\u53d1\u73b0\u6bcf\u4e2a\u6e20\u9053\u4e0e\u6807\u51c6\u7528\u6237\u5339\u914d\u7684\u60c5\u51b5\u3002<\/strong>\u6bd4\u5982\uff0c\u628a\u6e20\u9053\u4e00\u5b9a\u4e49\u4e3a\u6807\u51c6\u7528\u6237\u7684\u5206\u6570\u53d8\u5316\u60c5\u51b5\uff0c\u6e20\u9053\u4e8c\u3001\u6e20\u9053\u4e09\u3001\u6e20\u9053\u56db\u5206\u522b\u5728\u4e0d\u540c\u65f6\u95f4\u53bb\u505a\u5f97\u5206\u7684\u5bf9\u6bd4\uff0c\u770b\u770b\u6bcf\u4e2a\u6e20\u9053\u662f\u5426\u7b26\u5408\u6211\u4eec\u5f97\u5206\u7684\u8d70\u52bf\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u5206\u6570\u504f\u79bb\u5f88\u8fdc\uff0c\u5f97\u5206\u662f 60 \u5206\u4ee5\u4e0b\uff0c\u6211\u4eec\u4f1a\u601d\u8003\u8fd9\u4e2a\u6e20\u9053\u662f\u4e0d\u662f\u6709\u4f5c\u5f0a\u884c\u4e3a\uff1f\u662f\u4e0d\u662f\u7528\u6237\u7fa4\u4f53\u5dee\u5f02\u5f88\u5927\uff1f\u8fd8\u662f\u6211\u4eec\u4f18\u5316\u5f97\u4e0d\u591f\u597d\uff1f\u5982\u679c\u6709\u7684\u6307\u6807\u5f88\u9ad8\uff0c\u6709\u7684\u6307\u6807\u5f88\u4f4e\uff0c\u90a3\u4e48\uff0c\u8fd9\u4e2a\u6e20\u9053\u4e5f\u4f1a\u6709\u95ee\u9898\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"320\" height=\"224\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6307\u6807-1.png\" alt=\"\" class=\"wp-image-18745\"\/><\/figure><\/div>\n\n\n\n<p>\u4e00\u822c\u6765\u8bf4\uff0c\u4e00\u4e2a\u597d\u6e20\u9053\u5404\u9879\u6307\u6807\u7684\u5206\u6570\u4f1a\u76f8\u5bf9\u7efc\u5408\uff0c\u4e0d\u4f1a\u51fa\u73b0\u6781\u7aef\u7684\u60c5\u51b5\u3002\u53ef\u80fd\u6bd4\u8f83\u6781\u7aef\u7684\u662f\uff0c\u6709\u7684\u6e20\u9053\u5404\u9879\u6307\u6807\u90fd\u5f88\u597d\uff0c\u9664\u4e86 ROI\uff0c\u90a3\u4e48\uff0c\u8fd9\u4e2a\u6e20\u9053\u7684\u4ee3\u7406\u5546\u505a\u5047\u4e86 90% \u4ee5\u4e0a\u3002<\/p>\n\n\n\n<p>\u4e3a\u4ec0\u4e48\u5462\uff1f\u56e0\u4e3a\u505a\u5047\u7684\u4ee3\u7406\u5546\u6216\u5a92\u4f53\u4e0d\u4f1a\u7ed9\u7528\u6237\u5728\u8f6c\u5316\u73af\u8282\u51b2\u94b1\u505a\u5047\uff0c\u5c31\u4f1a\u51fa\u73b0\u9664\u4e86 ROI \u4e4b\u5916\uff0c\u5176\u4f59\u5404\u9879\u6307\u6807\u90fd\u5f88\u597d\u7684\u60c5\u51b5\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u5982\u4f55\u901a\u8fc7\u4e00\u573a\u6d3b\u52a8\u83b7\u5f9730\u4e07\u7528\u6237\uff1f<\/strong><\/p>\n\n\n\n<p>\u5173\u4e8e\u590d\u5408\u589e\u957f\uff0c\u9664\u4e86\u505a\u6295\u653e\u4e4b\u5916\uff0c\u8fd8\u6709\u4e00\u4e9b\u8425\u9500\u6d3b\u52a8\uff0c\u6bd4\u5982\uff0c\u50cf\u6807\u9898\u4e0a\u8bf4\u7684\u4e00\u573a\u6d3b\u52a8\u5e26\u6765 30 \u4e07\u7528\u6237\uff0c\u7c7b\u4f3c\u8fd9\u6837\u7684\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>\u8fd9\u91cc\u6211\u4e3e\u4e00\u4e2a\u5e26\u6765 30 \u4e07\u7528\u6237\u7684\u6d3b\u52a8\uff0c\u6bd4\u5982\u4ee5\u300a\u51ef\u53d4\u897f\u6e38\u8bb0\u300b\u3001\u300a\u4e09\u56fd\u6f14\u4e49\u300b\u8fd9\u4e9b\u4f5c\u54c1\u7684\u7cbe\u9009\u5305\u505a\u6d3b\u52a8\u3002\u5e73\u53f0\u7684\u8001\u7528\u6237\u5bf9\u8fd9\u4e9b\u6781\u81f4\u4ea7\u54c1\u7684\u4ef7\u503c\uff0c\u6709\u975e\u5e38\u6e05\u695a\u7684\u8ba4\u77e5\uff0c\u77e5\u9053\u8fd9\u4e9b\u4ea7\u54c1\u6709\u4ef7\u503c\uff0c\u4f46\u662f\u7531\u4e8e\u5404\u79cd\u539f\u56e0\u6ca1\u6709\u4e70\uff0c\u9762\u5bf9\u8fd9\u79cd\u7528\u6237\u8be5\u600e\u4e48\u529e\uff1f<\/p>\n\n\n\n<p>\u5148\u53d1\u6325\u4e00\u4e9b\u4f20\u64ad\u7684\u4ef7\u503c\uff0c\u544a\u8bc9\u4ed6\u53ef\u4ee5\u901a\u8fc7\u9080\u8bf7\u8eab\u8fb9\u8fd8\u6ca1\u6709\u6ce8\u518c\u4e0b\u8f7d\u51ef\u53d4\u8bb2\u6545\u4e8b\uff08App\uff09\u7684\u670b\u53cb\uff0c\u4e0b\u8f7d\u4f7f\u7528\u8fd9\u4e2a\u4ea7\u54c1\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"466\" height=\"255\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u4e0b\u8f7d.png\" alt=\"\" class=\"wp-image-18746\"\/><\/figure><\/div>\n\n\n\n<p>\u53ea\u8981\u670b\u53cb\u6210\u529f\u5730\u901a\u8fc7\u4f60\uff08\u9080\u8bf7\u8005\uff09\u7684\u94fe\u63a5\uff0c\u9886\u53d6\u4e86\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u5e76\u4e14\u5230\u51ef\u53d4\u8bb2\u6545\u4e8b\uff08App\uff09\u91cc\u6fc0\u6d3b\u4e86\u4ed6\u7684\u5e10\u53f7\uff0c\u4f60\uff08\u9080\u8bf7\u8005\uff09\u8ddf\u4f60\u7684\u670b\u53cb\uff08\u88ab\u9080\u8bf7\u8005\uff09\u90fd\u53ef\u4ee5\u9886\u5230\u8fd9\u4e2a\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u8fc7\u7a0b\u770b\u4f3c\u6709\u70b9\u590d\u6742\uff0c\u56e0\u4e3a\u5bf9\u4e8e\u4ed6\u7684\u670b\u53cb\uff08\u88ab\u9080\u8bf7\u8005\uff09\u6765\u8bf4\uff0c\u4e0d\u4ec5\u9700\u8981\u5728\u9875\u9762\u4e0a\u6ce8\u518c\uff0c\u8fd8\u9700\u8981\u6765\u51ef\u53d4\u8bb2\u6545\u4e8b\u7684 App \u91cc\u6fc0\u6d3b\u5e10\u53f7\uff0c\u4e0b\u8f7d\u201c\u51e0\u5341 M\u201d\u7684\u5b89\u88c5\u5305\u6765\u5b8c\u6210\u6fc0\u6d3b\u6ce8\u518c\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u4e3a\u4ec0\u4e48\u4f9d\u7136\u80fd\u5e26\u6765 30 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App \u91cc\u9762\u957f\u671f\u7559\u5b58\u4e0b\u6765\uff0c\u6210\u4e3a\u81ea\u589e\u957f\u7684\u5f15\u64ce\uff0c\u800c\u4e0d\u9700\u8981\u518d\u8c03\u52a8\u6d3b\u52a8\u7684\u8d44\u6e90\u6295\u5165\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u5173\u4e8e\u589e\u957f\u548c\u6210\u957f\u76845\u4e2a\u5efa\u8bae<\/strong><\/p>\n\n\n\n<p>\u6700\u540e\uff0c\u6211\u7528\u4e24\u53e5\u8bdd\u6765\u603b\u7ed3\u6211\u5bf9\u589e\u957f\u7684\u770b\u6cd5\uff1a<\/p>\n\n\n\n<p>\u7b2c\u4e00\u6761\uff0c\u505a\u4e00\u4e2a\u6d3b\u52a8\u53ea\u662f\u6211\u4eec\u589e\u957f\u884c\u4e3a\u6700\u5c0f\u529f\u80fd\u5316\u7684\u9a8c\u8bc1\uff0c\u5e76\u4e0d\u662f\u4e3a\u4e86\u505a\u6d3b\u52a8\u800c\u505a\u6d3b\u52a8\uff0c\u6211\u4eec\u5728\u505a\u6d3b\u52a8\u7684\u8fc7\u7a0b\u4e2d\uff0c\u65e0\u6548\u5219\u8fed\u4ee3\uff0c\u6709\u6548\u5c31\u4ea7\u54c1\u5316\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u6761\uff0c\u7528\u6237\u7684\u589e\u957f\u4e0d\u4ec5\u4ec5\u662f\u62c9\u65b0\u3002\u9700\u8981\u53bb\u8003\u8651\u8fd9\u7fa4\u4eba\u600e\u4e48\u80fd\u591f\u771f\u6b63\u5730\u7559\u5b58\u4e0b\u6765\uff0c\u5e76\u4e14\u80fd\u591f\u4ea7\u751f\u8f6c\u5316\uff0c\u6211\u4eec\u8981\u5728\u8fd9\u8fc7\u7a0b\u4e2d\u57cb\u597d\u6211\u4eec\u7684\u201c\u94a9\u5b50\u201d\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u6211\u518d\u63d0\u51e0\u4e2a\u5173\u4e8e\u6210\u957f\u7684\u5c0f\u5efa\u8bae\uff1a<\/p>\n\n\n\n<p><strong>1\uff09\u5efa\u7acb\u81ea\u5df1\u7684<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%80%9d%e7%bb%b4%e6%a8%a1%e5%9e%8b\" title=\"\u601d\u7ef4\u6a21\u578b\" target=\"_blank\">\u601d\u7ef4\u6a21\u578b<\/a><\/span><\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"464\" height=\"298\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u601d\u7ef4\u6a21\u578b.png\" alt=\"\" class=\"wp-image-18748\"\/><\/figure><\/div>\n\n\n\n<p>\u6211\u4e2a\u4eba\u7684\u7b2c\u4e00\u4e2a\u601d\u7ef4\u6a21\u578b\u662f\u7531 KPI \u5e26\u6765\u7684\uff0c\u6211\u5728\u51ef\u53d4\u8bb2\u6545\u4e8b\u7684\u7b2c\u4e00\u4e2a KPI \u662f\u6211\u4eec\u7684\u4ed8\u8d39\u5185\u5bb9\u600e\u4e48\u9500\u552e\u7684 GMV\u3002<\/p>\n\n\n\n<p>\u5f53\u65f6\u6211\u4eec\u5bf9\u8fd9\u4e2a GMV \u505a\u4e86\u62c6\u89e3\uff0cGMV \u7b49\u4e8e\u4ec0\u4e48\uff1f <strong>GMV = \u4ed8\u8d39\u7528\u6237\u6570 * \u5ba2\u5355\u4ef7<\/strong><\/p>\n\n\n\n<p>\u4ed8\u8d39\u7528\u6237\u6570\u7b49\u4e8e\u4ec0\u4e48\uff1f<strong>\u4ed8\u8d39\u7528\u6237\u6570 = DAU * \u8f6c\u5316\u7387<\/strong><\/p>\n\n\n\n<p>DAU \u7b49\u4e8e\u4ec0\u4e48\uff1f\u53ef\u4ee5\u518d\u5f80\u4e0b\u62c6\u89e3\uff0c\u7b49\u4e8e\u6211\u4eec\u7684\u65b0\u589e\u7528\u6237\u6570\uff0c\u7b49\u4e8e\u6211\u4eec\u8001\u7528\u6237\u7684\u7559\u5b58\u6d3b\u8dc3\u3002\u8f6c\u5316\u7387\u548c\u4ec0\u4e48\u6709\u5173\u7cfb\uff1f\u548c\u6211\u4eec\u7684\u9875\u9762\u8bbe\u7f6e\u6709\u5173\u7cfb\uff0c\u8ddf\u6211\u4eec\u7684\u5f15\u5bfc\uff0c\u8ddf\u6d3b\u52a8\u7684\u529b\u5ea6\uff0c\u5305\u62ec\u6587\u6848\u3001\u56fe\u7247\u7b49\u6709\u5173\u7cfb\u3002<\/p>\n\n\n\n<p>\u90a3\u5ba2\u5355\u4ef7\u548c\u4ec0\u4e48\u6709\u5173\u7cfb\uff1f\u8fd9\u5c31\u6d89\u53ca\u5230\u5b9a\u4ef7\u7b56\u7565\u3002\u5b9a\u4ef7\u7b56\u7565\u5728\u6574\u4e2a\u4ea7\u54c1\u7684\u8fc7\u7a0b\u4e2d\u4e5f\u662f\u4e00\u4e2a\u975e\u5e38\u6709\u5b66\u95ee\u7684\u70b9\uff0c\u6211\u4eec\u7814\u7a76\u4e86\u4e00\u5957\u516c\u5f0f\u6765\u505a\u5b9a\u4ef7\u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u8fd8\u6709\u6211\u4eec\u7528\u6237\u7684\u590d\u8d2d\u7387\uff0c\u590d\u8d2d\u7387\u548c\u4ec0\u4e48\u6709\u5173\u7cfb\uff1f\u505a\u4ea7\u54c1\u7684\u65f6\u5019\u4e0d\u4ec5\u4ec5\u8003\u8651\u8fd9\u4e00\u4e2a\u4ea7\u54c1\u600e\u4e48\u5356\uff0c\u8fd8\u8981\u8003\u8651\u6211\u4eec\u4ea7\u54c1\u4e4b\u95f4\u600e\u4e48\u5f62\u6210\u4f53\u7cfb\u5316\uff0c\u6bd4\u5982\u8bf4\u505a\u56fd\u5b66\u7684\u3001\u79d1\u5b66\u7684\u3002<\/p>\n\n\n\n<p>\u5c0f\u670b\u53cb\u5e74\u9f84\u7684\u589e\u957f\u600e\u4e48\u6309\u7167\u751f\u7406\u4e0a\u6216\u8005\u601d\u60f3\u4e0a\u7684\u53d8\u5316\uff0c\u505a\u4e00\u4e9b\u6211\u4eec\u8d2d\u4e70\u8def\u5f84\u4e0a\u7684\u53d8\u5316\u3002\u8fd9\u662f\u6211\u4eec\u5728\u505a\u8def\u5f84\u8bbe\u7f6e\u7684\u65f6\u5019\uff0c\u5728\u4ea7\u54c1\u529f\u80fd\u548c\u5185\u5bb9\u4e0a\u601d\u8003\u7684\u4e00\u4e9b\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u603b\u4e4b\uff0c\u8981\u5efa\u7acb\u81ea\u5df1\u7684\u601d\u7ef4\u6a21\u578b\uff0c\u5bf9\u9762\u4e34\u7684\u76ee\u6807\u9010\u4e00\u8fdb\u884c\u62c6\u89e3\u3002<\/p>\n\n\n\n<p><strong>2\uff09\u591a\u5efa\u7acb\u81ea\u5df1\u7684\u601d\u7ef4\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u5bf9\u4e0a\uff0c\u5728\u9762\u5bf9\u4e00\u4e2a\u884c\u4e1a\u6216\u8005\u4e00\u4e2a\u6218\u7565\u7684\u65f6\u5019\uff0c\u600e\u4e48\u5e94\u5bf9\u8fd9\u4e2a\u95ee\u9898\uff1b\u5bf9\u4e0b\uff0c\u5305\u62ec\u5c0f\u5230\u6587\u6848\u600e\u4e48\u5199\uff0c\u6807\u9898\u600e\u4e48\u5199\uff0c\u56fe\u7247\u6d77\u62a5\u600e\u4e48\u6446\u653e\u7b49\uff0c\u53ef\u4ee5\u901a\u8fc7\u601d\u7ef4\u6a21\u578b\u8fdb\u884c\u601d\u8003\u3002<\/p>\n\n\n\n<p>\u601d\u7ef4\u6a21\u578b\u7684\u529b\u91cf\uff0c\u53ef\u4ee5\u8ba9\u4f60\u5bf9\u590d\u6742\u7684\u4e16\u754c\u62bd\u8c61\u5316\u51fa\u4e00\u4e9b\u81ea\u5df1\u7684\u7406\u8bba\u548c\u65b9\u5411\uff0c\u5feb\u901f\u505a\u4e00\u4e9b\u601d\u8003\u548c\u5224\u65ad\u3002<\/p>\n\n\n\n<p><strong>3\uff09\u4e0d\u65ad\u8fed\u4ee3\u81ea\u5df1\u7684\u601d\u7ef4\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u6210\u5e74\u4eba\u7684\u4e16\u754c\u53d8\u5316\u5f88\u5feb\uff0c\u6bd4\u5982\uff0c\u53bb\u5e74\u4e00\u4e9b\u70ed\u95e8\u7684\u6982\u5ff5\u4eca\u5e74\u53ef\u80fd\u4e0d\u518d\u6709\u4e86\uff0c\u4eca\u5929\u6709\u66f4\u591a\u66f4\u65b0\u7684\u601d\u60f3\u548c\u65b9\u6cd5\u3002\u8fd9\u65f6\u5019\u6211\u4eec\u7684\u601d\u7ef4\u6a21\u578b\u4e0d\u662f\u4f60\u5efa\u597d\u4e86\u5c31\u53ef\u4ee5\u653e\u5728\u90a3\u91cc\uff0c\u9700\u8981\u6839\u636e\u8fd9\u4e2a\u65f6\u4ee3\u7684\u53d8\u5316\uff0c\u4e0d\u505c\u53bb\u8fed\u4ee3\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2014 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\u591a\u4e2a\uff0c\u8fd9\u4e9b\u4f5c\u54c1\u5728\u5e73\u53f0\u4e0a\u88ab\u7528\u6237\u64ad\u653e\u4e86\u2026<\/p>\n","protected":false},"author":91,"featured_media":18743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[835],"special":[],"class_list":["post-18739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cgo","tag-835","entry"],"views":149517,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/18739"}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=18739"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/18739\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/18743"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=18739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=18739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=18739"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=18739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}