{"id":18999,"date":"2019-03-20T21:27:24","date_gmt":"2019-03-20T13:27:24","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=18999"},"modified":"2019-03-20T21:27:26","modified_gmt":"2019-03-20T13:27:26","slug":"%e5%a2%9e%e9%95%bf%e8%90%a5%e9%94%80%ef%bc%9a%e4%b8%ba%e4%bb%80%e4%b9%88%e4%b8%80%e4%b8%aa%e4%ba%a7%e5%93%81%e8%a6%81%e6%9c%89%e8%90%a5%e9%94%80%e4%bb%b7%e5%80%bc%e4%b8%bb%e5%bc%a0","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/18999.html","title":{"rendered":"\u589e\u957f\u8425\u9500\uff1a\u4e3a\u4ec0\u4e48\u4e00\u4e2a\u4ea7\u54c1\u8981\u6709\u8425\u9500\u4ef7\u503c\u4e3b\u5f20"},"content":{"rendered":"\n

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\"\"<\/figure><\/div>\n\n\n\n

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Value Proposition Canvas Workshop<\/strong><\/p>\n\n\n\n

Value Proposition Canvas\u662f Alex Osterwalder \u548c\u4ed6\u7684\u56e2\u961f\u5728 2012 \u5e74\u63d0\u51fa\u7684\uff08\u540e\u6765\u4ed6\u4eec\u51fa\u7248\u4e86\u4e00\u672c\u975e\u5e38\u6709\u5f71\u54cd\u529b\u7684\u4e66\u300aValue Proposition Design\uff08\u4ef7\u503c\u4e3b\u5f20\u8bbe\u8ba1\uff09\u300b\uff09\uff0c\u662f Business Model Canvas\uff08\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u753b\u5e03\uff09 \u7684\u5ef6\u4f38\u3002\u5b83\u5c06\u5546\u4e1a\u753b\u5e03\u4e2d\u7684\u300c\u6d88\u8d39\u8005\u300d\u548c\u300c\u4ef7\u503c\u4e3b\u5f20\u300d\u4e24\u4e2a\u6838\u5fc3\u70b9\u5355\u72ec\u62ff\u51fa\u6765\uff0c\u7528\u4e00\u79cd\u7b80\u5355\u76f4\u89c2\u7684\u65b9\u5f0f\u5e2e\u52a9\u6211\u4eec\u6df1\u5165\u601d\u8003\uff1a\u8c01\u662f\u6211\u7684\u987e\u5ba2\uff1f\u6211\u7684\u4ea7\u54c1\u6838\u5fc3\u4ef7\u503c\u662f\u4ec0\u4e48\uff1f\u4ee5\u53ca\u8fd9\u4e24\u8005\u4e4b\u95f4\u7684\u5173\u7cfb\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n

Business Model Canvas \u548c Value Proposition Canvas \u90fd\u662f\u5149\u6da7\u5728\u521b\u4e1a\u4e2d\u4e00\u76f4\u5728\u5b9e\u8df5\u7684\u65b9\u6cd5\u8bba\u3002\u800c\u6211\u4eec\u5728 Marketing \u4e0a\u4f7f\u7528\u7684 Value Proposition Canvas \u662f\u7ecf Peter J. Thomson \u6539\u826f\u540e\u7684\u7248\u672c\u3002\u5b83\u548c\u539f\u7248\u7684\u533a\u522b\u662f\uff0c\u5b83\u52a0\u5165\u4e86\u5bf9\u4e8e\u7528\u6237\u611f\u53d7\u7684\u63cf\u8ff0\uff0c\u56e0\u6b64\u5b83\u66f4\u9002\u5408\u7528\u4e8e\u4f20\u64ad\u4e0a\u3002<\/p>\n\n\n\n

Marketing \u56e2\u961f\u628a\u300c\u4ea7\u54c1\u7ed9\u7528\u6237\u63d0\u4f9b\u7684\u4ef7\u503c\u548c\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u611f\u53d7\u300d\u63cf\u8ff0\u6e05\u695a\u4e4b\u540e\uff0c\u5c31\u4ea7\u751f\u4e86\u9002\u7528\u4e8e Marketing \u7684\u3001\u7528\u4e8e\u4f20\u64ad\u7684 Value Proposition\uff0c\u5230\u8fd9\u65f6\u624d\u5f00\u59cb\u4ea7\u751f\u7528\u6237\u6d1e\u5bdf\u548c\u53ef\u4ee5\u4f20\u64ad\u7684\u4e3b\u610f\u3002\u6211\u4eec\u4e0d\u4ec5\u53ef\u4ee5\u5c06\u4ea7\u51fa\u7684 Value Proposition\u3001\u6d1e\u5bdf\u548c\u4e3b\u610f\u7528\u4e8e\u5bf9\u5185\u5bf9\u5916\u7684\u4f20\u64ad\uff0c\u8fd8\u53ef\u4ee5\u548c\u4ea7\u54c1\u7814\u53d1\u90e8\u95e8\u4e00\u8d77\u7edf\u4e00\u4ea7\u51fa\u4ea7\u54c1\u8bbe\u8ba1\u3002\u8fd9\u4e2a\u4ea7\u54c1\u7684\u8bbe\u8ba1\u5305\u542b\u4e86\u8981\u89e3\u51b3\u7684\u6838\u5fc3\u95ee\u9898\uff0c\u4e5f\u8003\u8651\u4e86\u7528\u6237\u7684\u611f\u53d7\u3002\u4ea7\u54c1\u4e0a\u7ebf\u5f97\u5230\u7528\u6237\u53cd\u9988\u540e\uff0c\u6211\u4eec\u4f1a\u518d\u8fdb\u5165\u8fd9\u4e2a\u5faa\u73af\uff0c\u53cd\u590d\u8fed\u4ee3\u3002<\/p>\n\n\n\n

\u6587\uff1aDo It Today@\u5149\u6da7\u5b9e\u9a8c\u5ba4\u00a0(lightstream0)<\/p>\n\n\n\n

\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\uff1a<\/strong><\/p>\n\n\n\n