![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/1-79-771x1024.jpg\"){kind=spacer}
<\/figure><\/div>\n\n\n\n\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u6bcf\u5929\u6709\u5982\u6b64\u591a\u7684App\u88ab\u5f00\u53d1\u8005\u751f\u4ea7\u51fa\u6765\uff0c\u8fdb\u5165\u5e94\u7528\u5546\u5e97\uff0c\u5982\u4f55\u80fd\u591f\u8ba9\u81ea\u5df1\u7684App\u88ab\u66f4\u591a\u7684\u4eba\u4f7f\u7528\u5462\uff1f<\/p>\n\n\n\n
\u4ee5\u524d\uff0c\u6211\u5bf9\u8fd9\u4e2a\u95ee\u9898\u7684\u7b54\u6848\u4f1a\u662f\uff1a\u4ed4\u7ec6\u6253\u78e8\u81ea\u5df1\u7684\u4ea7\u54c1\uff0c\u771f\u6b63\u7684\u505a\u5230\u8ba9\u81ea\u5df1\u7684\u4ea7\u54c1\u5bf9\u7528\u6237\u4ea7\u751f\u4ef7\u503c\uff0c\u90a3\u4e48\u5c31\u4e0d\u6101\u6ca1\u6709\u7528\u6237\u3002\u9152\u9999\u4e0d\u6015\u5df7\u5b50\u6df1\u561b\u3002<\/p>\n\n\n\n
- \u7528\u6237\u83b7\u53d6(Acquisition): \u4ece\u54ea\u4e9b\u6e20\u9053\u83b7\u53d6\u5230\u7528\u6237\u5462\uff1f<\/li>
- \u6fc0\u6d3b(Activation): \u7528\u6237\u4e0b\u8f7d\u4e86App\uff0c\u53d1\u73b0\u4e86\u8fd9\u4e2aApp\u7684\u6838\u5fc3\u4ef7\u503c\uff0c\u5c31\u79f0\u4f5c\u7528\u6237\u6fc0\u6d3b\u3002\u6bd4\u5982\u5f53\u7528\u6237\u4e0b\u8f7d\u4e86\u6296\u97f3\uff0c\u53d1\u73b0\u8fd9\u4e2a\u4ea7\u54c1\u4e0a\u7adf\u7136\u6709\u8fd9\u4e48\u591a\u6709\u610f\u601d\u7684\u5c0f\u89c6\u9891\uff01\u4e00\u822c\u7528\u6237\u7684\u6fc0\u6d3b\u662f\u901a\u8fc7\u65b0\u624b\u5f15\u5bfc\u5b9e\u73b0\u7684\u3002<\/li>
- \u7528\u6237\u7559\u5b58(Retention): \u7528\u6237\u53ef\u4ee5\u7559\u4e0b\u6765\u7ee7\u7eed\u4f7f\u7528App\u3002\u5e38\u89c1\u7684\u6307\u6807\u6709\u6b21\u65e5\u7559\u5b58\uff0c\u5c31\u662f\u8bf4\u4eca\u5929\u4f7f\u7528\u67d0\u4e2aApp\u7684\u4eba\uff0c\u6709\u591a\u5c11\u7684\u6bd4\u4f8b\u660e\u5929\u4ecd\u7136\u4f7f\u7528\u8fd9\u4e2aApp\uff1b\u7559\u5b58\u8d8a\u9ad8\uff0c\u53ef\u4ee5\u8ba4\u4e3a\u7528\u6237\u8fd9\u4e2aApp\u7684\u4f9d\u8d56\u8d8a\u9ad8\u3002<\/li>
- \u63a8\u8350(Referral): \u7528\u6237\u7528\u4e86\u67d0\u4e2aApp\uff0c\u89c9\u5f97\u5f88\u723d\uff0c\u4e8e\u662f\u51b3\u5b9a\u628a\u5b83\u63a8\u8350\u7ed9\u81ea\u5df1\u7684\u670b\u53cb\u3002<\/li>
- \u76c8\u5229(Revenue): \u5c31\u662f\u5982\u4f55\u901a\u8fc7\u8fd9\u4e2aApp\u8f6c\u5230\u76c8\u5229\u3002<\/li><\/ul>\n\n\n\n
\u53ef\u4ee5\u770b\u5230\uff0c\u589e\u957f\u56e2\u961f\u6240\u5173\u6ce8\u7684\u6307\u6807\uff0c\u51e0\u4e4e\u6db5\u76d6\u4e86\u4e00\u4e2a\u7528\u6237\u751f\u547d\u5468\u671f\u7684\u5404\u4e2a\u73af\u8282\u3002\u201c<\/p>\n\n\n\n
\u90a3\u4e48\u5982\u4f55\u80fd\u591f\u79d1\u5b66\u7684\u5e2e\u52a9\u81ea\u5df1\u7684\u516c\u53f8\u5b9e\u73b0\u589e\u957f\u5462\uff1f<\/p>
<\/p><\/blockquote>\n\n\n\n\u9996\u5148\uff0c\u9700\u8981\u5b9a\u4e49\u597d\u4e00\u4e2a\u516c\u53f8\u4e0a\u4e0b\u8ba4\u53ef\u7684\uff0c\u4e0e\u516c\u53f8\u89c4\u6a21\u76f8\u5173\u7684\u6307\u6807\uff0c\u5b66\u540d\u53eb\u505a\u201c\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u201d\uff1a\u6bd4\u5982\u53ef\u4ee5\u662f\u6bcf\u5929\u4f7f\u7528\u8fd9\u4e2aApp\u7684\u7528\u6237\u6570(DAU)\u3002<\/p>\n\n\n\n
- AB\u662f\u4ee5\u6570\u636e\u4e3a\u57fa\u7840\u7684\uff0c\u4e14\u5728\u7528\u6237\u4e0d\u53d1\u751f\u5de8\u5927\u6539\u53d8\u7684\u60c5\u51b5\u4e0b\uff0c\u8fd9\u6837\u7684\u7ed3\u8bba\u662f\u7a33\u5b9a\u7684\u3002\u5bf9\u6bcf\u4e00\u4e2a\u7b56\u7565\u5bf9\u7528\u6237\u7684\u5f71\u54cd\u8bb0\u5f55\u5728\u6848\uff0c\u4f7f\u6240\u6709\u5bf9\u7528\u6237\u7684\u5206\u6790\u6709\u636e\u53ef\u67e5\u3002\u4e5f\u53ef\u4ee5\u601d\u8003ab\u7ed3\u679c\u5f97\u51fa\u66f4\u8fdb\u4e00\u6b65\u7684\u5206\u6790\u3002<\/li>
- AB\u5b9e\u9a8c\u6bcf\u6b21\u53ea\u4f1a\u6539\u53d8\u4e00\u4e2a\u53d8\u91cf\uff0c\u8fd9\u6837\u53ef\u4ee5\u5f97\u51fa\u6bcf\u4e00\u4e2a\u5143\u7d20\u7684\u6539\u52a8\u5bf9\u7528\u6237\u7684\u5f71\u54cd\u3002\u8fd9\u6837\u7684\u7ed3\u8bba\u4e00\u822c\u60c5\u51b5\u4e0b\u662f\u53ef\u4ee5\u63a8\u5e7f\u7684\u3002\u6b64\u5916\uff0c\u8fd9\u6837\u4e5f\u53ef\u4ee5\u4f7f\u884c\u4e8b\u4e0d\u4f9d\u8d56\u4e8eleader\uff0c\u4e0d\u4f1a\u8bf4\u6362\u4e00\u4e2aleader\u5c31\u8981\u4ece\u5934\u5f00\u59cb\u3002<\/li><\/ol>\n\n\n\n
\u6240\u4ee5\u4e00\u4e2a\u505a\u589e\u957f\u7684\u540c\u5b66\u7684\u4e3b\u8981\u5de5\u4f5c\u5e94\u8be5\u5305\u62ec\uff1a<\/p>\n\n\n\n
\u5b9a\u4e49\u597d\u81ea\u5df1\u7684\u6700\u5173\u6ce8\u7684\u6307\u6807\uff0c\u8fdb\u884c\u6307\u6807\u62c6\u89e3\uff0c\u627e\u51fa\u53ef\u80fd\u7684\u74f6\u9888\u6240\u5728\u3002\u9488\u5bf9\u67d0\u4e00\u4e2a\u74f6\u9888\uff0c\u5254\u9664\u5408\u7406\u7684\u53ef\u80fd\u4f18\u5316\u7684\u74f6\u9888\u7684\u5047\u8bbe\uff0c\u8bbe\u8ba1AB\u5b9e\u9a8c\u9a8c\u8bc1\u8fd9\u4e2a\u5047\u8bbe\uff0c\u6839\u636e\u8fd9\u4e2aAB\u5b9e\u9a8c\u7684\u7ed3\u679c\uff0c\u518d\u8fdb\u884c\u8fdb\u4e00\u6b65\u7684\u5206\u6790\u548c\u5047\u8bbe\uff0c\u518d\u5f00\u59cb\u65b0\u7684\u4e00\u8f6e\u7684AB\u5b9e\u9a8c\u3002<\/p>\n\n\n\n
\u800c\u589e\u957f\u7684\u5de5\u4f5c\u6839\u636e\u6d77\u76d7\u6307\u6807(AARRR)\u4e3b\u8981\u53ef\u4ee5\u88ab\u62c6\u89e3\u4e3a\u4e09\u4e2a\u4e3b\u8981\u7684\u9886\u57df\uff0c\u6216\u8005\u8bf4\u4e09\u4e2a\u5f71\u54cd\u6bd4\u8f83\u5927\u7684\u7ef4\u5ea6\u3002\u8fd9\u91cc\u4e66\u4e2d\u4e3e\u4e86\u5927\u91cf\u7684\u4f8b\u5b50\u6765\u8fdb\u884c\u7cfb\u7edf\u7684\u8bf4\u660e\uff0c\u8fd9\u91cc\u6211\u53ea\u9009\u62e9\u6211\u81ea\u5df1\u5370\u8c61\u6bd4\u8f83\u6df1\u523b\u7684\u51e0\u4e2a\u4f8b\u5b50\u6765\u8bb2\u4e00\u4e0b\u6709\u54ea\u4e9b\u53ef\u4ee5\u5c1d\u8bd5\u548c\u601d\u8003\u7684\u89d2\u5ea6\u3002<\/p>\n\n\n\n
- \u7528\u6237\u83b7\u53d6\uff1a\u7528\u6237\u83b7\u53d6\u53ef\u4ee5\u7528\u4e00\u4e2a\u6c38\u6052\u7684\u516c\u5f0f\u6765\u8861\u91cf\uff1a\u53ea\u8981\u7528\u6237\u5728\u6574\u4e2a\u751f\u547d\u5468\u671f\u7ed9\u4f01\u4e1a\u521b\u9020\u7684\u4ef7\u503c(LVT, Life Time Value) > \u83b7\u53d6\u8fd9\u4e2a\u7528\u6237\u7684\u6240\u9700\u8981\u7684\u6210\u672c(CVC, Customer Acquisition Cost)\u3002\u90a3\u5c31\u662f\u8bf4\u83b7\u53d6\u8fd9\u4e2a\u7528\u6237\u7684\u6e20\u9053\u662f\u8d5a\u94b1\u7684\u3002\u53cd\u4e4b\uff0c\u5c31\u662f\u4e8f\u94b1\u7684\u3002\u5e38\u89c1\u7684\u5957\u8def\u6709\u7528\u6237\u63a8\u8350\uff1a\u6bd4\u65b9\u8bf4\u6211\u53ef\u4ee5\u4ed8\u7ed9\u4f60X\u5143\u94b1\u8ba9\u4f60\u5e2e\u5fd9\u63a8\u8350\u4e00\u4e2a\u65b0\u7684\u7528\u6237\uff0c\u53ea\u8981\u4f60\u5e26\u6765\u7684\u65b0\u7528\u6237\u7ed9\u4f01\u4e1a\u521b\u9020\u7684\u4ef7\u503c\u5927\u4e8eX\uff0c\u90a3\u5bf9\u4e8e\u4f01\u4e1a\u6765\u8bf4\uff0c\u8fd9\u6837\u7684\u63a8\u8350\u5956\u52b1\u53ef\u4ee5\u4e00\u76f4\u6301\u7eed\u4e0b\u53bb\u3002<\/li>
- \u7528\u6237\u6fc0\u6d3b\uff1a\u6838\u5fc3\u7684\u601d\u60f3\u662f\uff0c\u8ba9\u7528\u6237\u6700\u5feb\u901f\u7684\u53d1\u73b0\u4ea7\u54c1\u7684\u6838\u5fc3\u4ef7\u503c\u3002\u901a\u5e38\u800c\u8a00\u6539\u5584\u7528\u6237\u5f15\u5bfc\u548c\u6539\u53d8\u9ed8\u8ba4\u8bbe\u7f6e\u53ef\u4ee5\u6781\u5927\u7684\u6539\u5584\u7528\u6237\u6fc0\u6d3b\u3002<\/li>
- \u7528\u6237\u7559\u5b58\uff1a\u4e8b\u5b9e\u4e0a\u7559\u5b58\u901a\u5e38\u4e0e\u4ea7\u54c1\u7684\u6838\u5fc3\u8d28\u91cf\u606f\u606f\u76f8\u5173\u3002\u56e0\u4e3a\u7559\u5b58\u8003\u8651\u7684\u7528\u6237\uff0c\u5df2\u7ecf\u4e0d\u662f\u65b0\u7528\u6237\u4e86\uff0c\u800c\u662f\u5df2\u7ecf\u4f53\u9a8c\u8fc7\u4ea7\u54c1\u7684\u6838\u5fc3\u529f\u80fd\u7684\u7528\u6237\u4e86\u3002\u8fd9\u65f6\u5019\u4f5c\u4e3a\u589e\u957f\u7684\u56e2\u961f\u7684\u6210\u5458\uff0c\u6838\u5fc3\u7684\u60f3\u6cd5\u5e94\u8be5\u662f\u8ba9\u7528\u6237\u5bf9\u8fd9\u4e2a\u4ea7\u54c1\u201c\u4e0a\u763e\u201d\uff0c\u6bd4\u5982\u8bbe\u8ba1\u66f4\u591a\u7684\u573a\u666f\u8ba9\u7528\u6237\u53ef\u4ee5\u4f7f\u7528App\uff0c\u57f9\u517b\u7528\u6237\u4f7f\u7528App\u7684\u4e60\u60ef\u7b49\u3002\u7559\u5b58\u5bf9\u4e8e\u4e00\u4e2aApp\u7684\u5f71\u54cd\u662f\u6307\u6570\u7ea7\u53d8\u52a8\u7684\uff0c\u6240\u4ee5\u975e\u5e38\u975e\u5e38\u5173\u952e\u3002\u591a\u63d0\u4e00\u53e5\uff0c\u63a8\u8350\u7b97\u6cd5\u6700\u6838\u5fc3\u7684\u6307\u6807\u5c31\u662f\u7528\u6237\u7559\u5b58\u3002<\/li><\/ul>\n\n\n\n
\u4ee5\u4e0a\u5c31\u662f\u6211\u770b\u5b8c\u8fd9\u672c\u300a\u7845\u8c37\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u5b9e\u6218\u7b14\u8bb0\u300b\u4e4b\u540e\u5bf9\u4e8e\u589e\u957f\u7684\u4e00\u4e9b\u5927\u81f4\u7684\u8ba4\u77e5\u3002\u63a8\u8350\u5927\u5bb6\u8fd8\u662f\u53bb\u770b\u4e00\u4e0b\u4e66\uff0c\u8fd9\u672c200\u9875\u51fa\u5934\u7684\u4e66\u6709\u5927\u91cf\u7684\u4f8b\u5b50\u7cfb\u7edf\u7684\u8bb2\u89e3\u4e86\u4e00\u4e2a\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u662f\u53d1\u73b0\u548c\u5206\u6790\u95ee\u9898\u3002\u91cd\u8981\u7684\u4e0d\u662f\u6982\u5ff5\uff0c\u800c\u662f\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\u7684\u5f00\u62d3\u7684\u773c\u754c\u548c\u601d\u8def\u3002
<\/p>\n\n\n\n\u6587\uff1a\u5cf0\u6c60@\u5cf0\u6c60<\/p>\n\n\n\n
PS\uff1a\u627f\u63a5\u5c0f\u7ea2\u4e66<\/a><\/span>\u5173\u952e\u8bcd\u6392\u540d\uff0c\u4e0b\u62c9\u63a8\u8350\uff0c\u70ed\u95e8\u641c\u7d22\uff0c\u8fbe\u4eba\u79cd\u8349\uff0c\u4ee3\u5199\u4ee3\u53d1\uff0c\u91d1\u51a0\u85af\uff0c\u6570\u636e\u4f18\u5316\u7b49\u4e1a\u52a1\uff1b<\/p>\n\n\n\n
\u54a8\u8be2\u5fae\u4fe1\uff1a18500351878 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n
\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\uff1a<\/strong><\/p>\n\n\n\n
- \u300a\u589e\u957f\u9ed1\u5ba2\u4e4b\u4ece\u88c2\u53d8\u5230\u589e\u957f\u7ec4\u5408\u62f3<\/a>\u300b<\/li>
- \u300a\u00a0\u00a0\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u89e3\u5c01\u9632\u5c01\uff0c\u5185\u90e8\u5ba1\u6838\uff0c\u6295\u8bc9\u5c4f\u853d\u00a0\u300b<\/a><\/li>
- \u300a\u00a0\u6839\u636e\u5b66\u4e60\u6d41\u91cf\u6c60\u601d\u7ef4\u7684\u4e24\u5927\u6838\u5fc3\uff0c\u638c\u63e1\u6700\u4f4e\u6210\u672c\u83b7\u5ba2\u4e4b\u9053<\/a>\u00a0\u300b<\/li><\/ul>\n\n\n\n
\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n
\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"
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