{"id":20857,"date":"2019-05-19T23:36:48","date_gmt":"2019-05-19T15:36:48","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=20857"},"modified":"2021-07-25T16:35:32","modified_gmt":"2021-07-25T08:35:32","slug":"%e5%b0%8f%e7%ba%a2%e4%b9%a6%e6%96%b0%e8%a7%84%ef%bc%9a%e6%9d%83%e5%8a%9b%e6%b8%b8%e6%88%8f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\/20857.html","title":{"rendered":"\u5c0f\u7ea2\u4e66\u65b0\u89c4\uff1a\u6743\u529b\u6e38\u620f"},"content":{"rendered":"\n<p>    <\/p>\n\n\n\n<p>\u8ddd\u79bb<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" 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class=\"wp-image-20868\"\/><\/figure><\/div>\n\n\n\n<p>\u8d77\u7801\u4ece\u6b64\u6b21\u5c0f\u7ea2\u4e66\u5207\u86cb\u7cd5\u7684\u7ed3\u679c\u6765\u770b\uff0c\u8fd9\u4e00\u5200\u867d\u7136\u662f\u5fc5\u8981\u7684\uff0c\u4f46\u7740\u5b9e\u6709\u4e9b\u592a\u72e0\uff0c\u56e0\u800c\u5f15\u53d1\u7684\u52a8\u8361\u4e5f\u662f\u6b64\u524d\u6bd4\u8f83\u5c11\u89c1\u7684\u3002<\/p>\n\n\n\n<p>\u89c4\u5219\u4e0a\u7684\u8170\u65a9\u5c06KOL\u4eec\u5206\u6210\u4e86\u4e24\u4e2a\u9635\u8425\u3002\u76f8\u6bd4\u65ad\u6389\u4e86\u5e73\u53f0\u53d8\u73b0\u6765\u6e90\u800c\u51fa\u5c40\u7684\u4e2d\u5c0fKOL\u4eec\uff0c\u88ab\u7559\u4e0b\u4e86\u7684\u66f4\u4e3a\u5934\u90e8\u7684KOL\u4eec\u5219\u56e0\u4e3a\u5408\u4f5c\u4eba\u6570\u7684\u51cf\u5c11\uff0c\u4e0d\u4ec5\u5982\u524d\u6587\u6240\u8bf4\u53ef\u4ee5\u6da8\u4ef7\uff0c\u4e5f\u4f1a\u83b7\u5f97\u66f4\u591a\u7684\u54c1\u724c\u5408\u4f5c\u673a\u4f1a\u548c\u8d44\u6e90\u3002<\/p>\n\n\n\n<p>\u201c\u5934\u90e8KOL\u53d8\u73b0\u8d8a\u6765\u8d8a\u5bb9\u6613\uff0c\u4e2d\u4f4e\u7aefKOL\u5939\u7f1d\u91cc\u751f\u5b58\u3002\u201d\u8fd9\u5bf9\u4e0d\u5c11\u66fe\u7ecf\u4e3a\u5e73\u53f0\u8f93\u51fa\u4e86\u5927\u91cf\u7684\u4f18\u8d28\u5185\u5bb9\u7684KOL\u4eec\u800c\u8a00\u90fd\u96be\u4ee5\u63a5\u53d7\uff0c\u5c24\u5176\u662f\u90a3\u4e9b\u770b\u597d\u5c0f\u7ea2\u4e66\u7684\u7ea2\u5229\u671f\u800c\u9009\u62e9\u5168\u804c\u6295\u5165\u7684\u535a\u4e3b\u4eec\u3002<\/p>\n\n\n\n<p>\u800c\u5373\u4f7f\u662f\u4e00\u4e9b\u80fd\u591f\u63a5\u53d7\u548c\u7406\u89e3\u5c0f\u7ea2\u4e66\u5728\u793e\u533a\u53d1\u5c55\u4e0a\u8003\u8651\u7684KOL\u4eec\uff0c\u4e5f\u5bf9\u5f53\u524d\u7684\u89c4\u5219\u5408\u7406\u6027\u5b58\u5728\u7740\u8d28\u7591\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u66dd\u5149\u91cf\u7684\u89c4\u5b9a\uff0c\u76f8\u5f53\u4e8e\u7ed9\u8bb8\u591aKOL\u90fd\u5b9a\u4e86\u201cKPI\u201d\u3002\u6309\u4e00\u4f4dKOL\u5728\u5347\u7ea7\u8bf4\u660e\u8bc4\u8bba\u533a\u7684\u8bf4\u6cd5\uff1a\u201c\u8fd1\u4e00\u4e2a\u6708\u7b14\u8bb0\u5e73\u5747\u66dd\u5149\u91cf1\u4e07\uff0c\u90a3\u4e0d\u5c31\u662f\u7bc7\u7bc7\u90fd\u5f97\u662f\u7206\u6587\u5417\uff1f\u201d<\/p>\n\n\n\n<p>\u8fd9\u8feb\u4f7f\u8bb8\u591aKOL\u5fc5\u987b\u4fdd\u6301\u7740\u4e00\u5b9a\u7684\u66f4\u65b0\u91cf\uff0c\u5426\u5219\u5c31\u4f1a\u6389\u51fa\u54c1\u724c\u5408\u4f5c\u4eba\u7684\u884c\u5217\u3002\u201c\u56e0\u4e3a\u5982\u679c\u6211\u6709\u4e00\u6bb5\u65f6\u95f4\u4e0d\u66f4\u65b0\u4e86\uff0c\u7136\u540e\u91cd\u65b0\u5f00\u59cb\u5199\u80af\u5b9a\u9605\u8bfb\u91cf\u6162\u6162\u624d\u4f1a\u63d0\u9ad8\u3002\u201d<\/p>\n\n\n\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u5c0f\u7ea2\u4e66\u4e0a\u7684KOL\u4eec\u4e2d\u4e0d\u5c11\u5e76\u975e\u5168\u804c\u535a\u4e3b\uff0c\u7ecf\u8425\u5c0f\u7ea2\u4e66\u8d26\u53f7\u4e5f\u57fa\u672c\u4e0a\u90fd\u662f\u7231\u597d\u8d77\u6b65\uff0c\u66f4\u65b0\u4e5f\u4e0d\u50cf\u5168\u804c\u7f51\u7ea2\u90a3\u4e48\u56fa\u5b9a\u3002\u6b64\u5916\uff0c\u548c\u5fae\u535a\u4e00\u6837\uff0c\u56fe\u6587\u7684\u6a21\u5f0f\u4f7f\u5f97\u4e0d\u5c11KOL\u5728\u5199\u79cd\u8349\u5206\u4eab\u7b14\u8bb0\u65f6\uff0c\u4e5f\u4f1a\u53d1\u4e00\u4e9b\u8bb0\u5f55\u65e5\u5e38\u7684\u6bd4\u8f83\u968f\u610f\u7684\u5185\u5bb9\uff0c\u800c\u66dd\u5149\u91cf\u5728\u5185\u5bb9\u4e0a\u4e5f\u4f1a\u5bf9KOL\u5e26\u6765\u4e00\u5b9a\u7684\u538b\u529b\u3002<\/p>\n\n\n\n<p>\u201c\u611f\u89c9\u54c1\u724c\u5408\u4f5c\u4eba\u5c31\u662f\u628a\u4f60\u5f80\u4e13\u4e1a\u7684\u65b9\u5411\u4e0a\u903c\uff0c\u672c\u6765\u793e\u533a\u4e0d\u662f\u4e00\u4e2a\u7231\u5206\u4eab\u5c31\u5206\u4eab\u7684\u5730\u65b9\u5417\uff1f\u201d<\/p>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u5728\u66dd\u5149\u91cf\u7684\u8ba1\u7b97\u4e0a\uff0c\u867d\u7136\u4ee5\u4e00\u4e07\u4e3a\u6807\u51c6\uff0c\u4f46\u5374\u6709\u4e0d\u5c11KOL\u53d1\u73b0\uff0c\u540e\u53f0\u663e\u793a\u7684\u81ea\u5df1\u66dd\u5149\u91cf\u660e\u660e\u5df2\u7ecf\u5df2\u7ecf\u8fbe\u6807\u751a\u81f3\u8fdc\u8d85\u8fd9\u4e2a\u6570\u5b57\uff0c\u4f46\u5374\u8fd8\u662f\u88ab\u53d6\u6d88\u4e86\u8d44\u683c\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"443\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190519233649-1024x443.jpg\" alt=\"\" class=\"wp-image-20869\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"405\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190519233700-1024x405.jpg\" alt=\"\" class=\"wp-image-20870\"\/><\/figure><\/div>\n\n\n\n<p>\u4e0d\u5c11\u4eba\u7eb7\u7eb7\u5bf9\u6240\u8c13\u201c\u5e73\u5747\u66dd\u5149\u91cf\u201d\u7684\u8ba1\u7b97\u63d0\u51fa\u8d28\u7591\uff0c\u8ba4\u4e3a\u8fd9\u4e2a\u6307\u6807\u7684\u8ba1\u7b97\u65b9\u5f0f\u65e2\u4e0d\u900f\u660e\uff0c\u800c\u4e14\u5728\u7eb3\u5165\u8ba1\u7b97\u7684\u5185\u5bb9\u8303\u56f4\u4e0a\u4e5f\u5f88\u6a21\u7cca\u3002<\/p>\n\n\n\n<ul 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