{"id":20945,"date":"2019-05-21T21:20:34","date_gmt":"2019-05-21T13:20:34","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=20945"},"modified":"2019-05-21T21:20:37","modified_gmt":"2019-05-21T13:20:37","slug":"%e5%b0%8f%e7%ba%a2%e4%b9%a6%ef%bc%9a%e5%93%81%e7%89%8c%e4%b8%bb%e5%a6%82%e4%bd%95%e5%9c%a8%e5%b0%8f%e7%ba%a2%e4%b9%a6%e6%9c%89%e6%95%88%e7%a7%8d%e8%8d%89","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\/20945.html","title":{"rendered":"\u5c0f\u7ea2\u4e66\uff1a\u54c1\u724c\u4e3b\u5982\u4f55\u5728\u5c0f\u7ea2\u4e66\u201c\u6709\u6548\u201d\u79cd\u8349"},"content":{"rendered":"\n<p>    <\/p>\n\n\n\n<p>\u5728\u8fd9\u4e2a\u793e\u4ea4\u4e3a\u738b\u7684\u5e74\u4ee3\uff0c\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u6210\u4e86\u8bb8\u591a\u54c1\u724c\u4e3b\u63a8\u5e7f\u7684\u4e3b\u8981\u65b9\u5411\u3002\u5973\u6027\u7528\u6237\u5360\u6bd4\u9ad8\u8fbe80%\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\uff0c\u66f4\u662f\u6210\u4e3a\u65f6\u5c1a\u54c1\u724c\u201c\u79cd\u8349\u201d\u7684\u91cd\u8981\u9635\u5730\u3002<\/p>\n\n\n\n<p>\u4f9d\u9760\u5c0f\u7ea2\u4e66\u8fc5\u901f\u8d70\u7ea2\u7684\u54c1\u724c\u4e5f\u8d8a\u6765\u8d8a\u591a\uff0c\u53f7\u79f0\u201c\u56fd\u8d27\u4e4b\u5149\u201d\u7684\u5b8c\u7f8e\u65e5\u8bb0\uff0c\u4f9d\u6258\u5c0f\u7ea2\u4e66\u5b9e\u73b0\u60ca\u4eba\u589e\u957f\uff0c\u8fd8\u6709\u4ee5\u6210\u5206\u515a\u51fa\u540d\u7684HFP\uff0c2018\u5e74\u7684\u9500\u552e\u989d\u9ad8\u8fbe10\u4e2a\u4ebf\u3002<\/p>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u7684\u5e26\u8d27\u80fd\u529b\u5df2\u7ecf\u5f97\u5230\u4e86\u516c\u8ba4\uff0c<strong>\u4f46\u5982\u4f55\u5728\u8fd9\u4e2a\u5e73\u53f0\u4e0a\u201c\u6709\u6548\u201d\u63a8\u5e7f\uff0c\u83b7\u53d6\u6d41\u91cf\u7ea2\u5229<\/strong>\uff0c\u662f\u54c1\u724c\u5546\u4eec\u666e\u904d\u5173\u6ce8\u7684\u8bdd\u9898\u3002\u57282019\u5e743\u670815\u65e5\u4e4b\u540e\uff0c\u5c0f\u7ea2\u4e66\u5e73\u53f0\u7684\u7b97\u6cd5\u89c4\u5219\u3001\u5ba1\u6838\u5236\u5ea6\u90fd\u65e5\u8d8b\u4e25\u683c\uff0c\u8bb8\u591a\u7b14\u8bb0\u7684\u6536\u5f55\u60c5\u51b5\u90fd\u5728\u53d8\u5dee\uff0c\u7a0d\u6709\u4e0d\u614e\u8fd8\u4f1a\u88ab\u5c01\u53f7\uff0c\u5f52\u6839\u7ed3\u5e95\uff0c\u8fd8\u662f\u5728\u63a8\u5e7f\u65b9\u6cd5\u4e0a\u5b58\u5728\u8bef\u533a\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>1 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class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"697\" height=\"681\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190521211529.jpg\" alt=\"\" data-id=\"20947\" data-link=\"https:\/\/www.growthhk.cn\/?attachment_id=20947\" class=\"wp-image-20947\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"409\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190521211533-1024x409.jpg\" alt=\"\" data-id=\"20948\" data-link=\"https:\/\/www.growthhk.cn\/?attachment_id=20948\" class=\"wp-image-20948\"\/><\/figure><\/li><\/ul>\n\n\n\n<p style=\"text-align:center\">\u25b3\u7f51\u7edc\u5e38\u89c1\u7b14\u8bb0\u6392\u540d\u670d\u52a1\uff08\u70b9\u51fb\u53ef\u67e5\u770b\u5927\u56fe\uff09<\/p>\n\n\n\n<p><strong>2\u3001\u4f7f\u7528\u6ca1\u6709\u6570\u636e\u652f\u6491\u7684\u6295\u53f7\u6e05\u5355<\/strong><br><\/p>\n\n\n\n<p>\u54c1\u724c\u4e3b\u6709\u65f6\u56e0\u4e3a\u6295\u653e\u7684\u5e73\u53f0\u6bd4\u8f83\u591a\uff0c\u4e3a\u4e86\u8282\u7701\u65f6\u95f4\uff0c\u4f1a\u76f4\u63a5\u4f7f\u7528\u673a\u6784\u63d0\u4f9b\u7684\u7ea2\u4eba\u540d\u5355\uff0c\u4f46\u662f\u8fd9\u7c7b\u540d\u5355\uff0c\u5f80\u5f80\u7f3a\u4e4f\u5ba2\u89c2\u7684\u6570\u636e\u5206\u6790\uff0c\u54c1\u724c\u4e3b\u53ea\u80fd\u770b\u770b\u57fa\u7840\u7684\u7c89\u4e1d\u6570\u7b49\u4fe1\u606f\uff0c\u5bf9\u8d26\u53f7\u7684\u8d28\u91cf\u3001\u6c34\u5206\u65e0\u6cd5\u6709\u6548\u5224\u65ad\uff0c\u66f4\u6709\u751a\u8005\uff0c\u8d26\u53f7\u7684<strong>\u57fa\u672c\u6570\u636e<\/strong>\u90fd\u662f\u9519\u7684\u3002<\/p>\n\n\n\n<p>\u800c\u673a\u6784\u51fa\u4e8e\u76c8\u5229\u7684\u8003\u8651\uff0c\u4f1a\u4f18\u5148\u63a8\u8350\u4e00\u4e9b\u81ea\u5bb6\u7b7e\u7ea6\u7684\u8d26\u53f7\uff0c\u8fd9\u4e9b\u8d26\u53f7\u7684\u4eba\u8bbe\u3001\u7c89\u4e1d\u5c5e\u6027\u4e0e\u54c1\u724c\u662f\u5426\u5951\u5408\uff0c\u4e5f\u662f\u5f88\u96be\u76f4\u89c2\u7684\u5224\u65ad\u51fa\u6765\uff0c\u9009\u62e9\u8fd9\u7c7b\u7684\u6295\u53f7\u540d\u5355\uff0c\u4e0d\u4ec5\u4f1a\u6d6a\u8d39\u4eba\u529b\u3001\u7269\u529b\u548c\u5927\u91cf\u7684\u5e7f\u544a\u8d39\uff0c\u8fd8\u53ef\u80fd\u9519\u8fc7\u63a8\u5e7f\u6700\u4f73\u65f6\u673a\uff0c\u5bfc\u81f4\u6d88\u8d39\u7fa4\u4f53\u7684\u6d41\u5931\u548c\u54c1\u724c\u58f0\u8a89\u53d7\u635f\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"812\" height=\"338\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190521211701.jpg\" alt=\"\" class=\"wp-image-20949\"\/><figcaption> \u25b3\u7528excel\u624b\u5de5\u7f16\u6392\u7684\u8fbe\u4eba\u62a5\u4ef7 <\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>3\u3001\u901a\u8fc7\u6697\u7559\u8054\u7cfb\u65b9\u5f0f\u5bfc\u6d41<\/strong><br><\/p>\n\n\n\n<p>\u5f88\u591a\u54c1\u724c\u4e3b\u4e3a\u4e86\u63d0\u9ad8\u5c0f\u7ea2\u4e66\u5e73\u53f0\u6295\u653e\u7684\u8f6c\u5316\u7387\uff0c\u4f1a\u60f3\u65b9\u8bbe\u6cd5\u7684\u5728\u7b14\u8bb0\u56fe\u7247\u3001\u5185\u5bb9\u6216\u8005\u8bc4\u8bba\u91cc\u9762\u52a0\u6dd8\u5b9d\u5e97\u3001\u5fae\u4fe1\u53f7\u5bfc\u6d41\uff0c\u6216\u8005\u8bf1\u5bfc\u901a\u8fc7\u79c1\u4fe1\u8054\u7cfb\u8d2d\u4e70\u65b9\u5f0f\uff0c\u8fd9\u7c7b\u65b9\u6cd5\u540c\u6837\u662f\u76ee\u524d\u5b98\u65b9\u4e25\u5389\u6253\u51fb\u7684\u5bf9\u8c61\uff0c\u4e5f\u8bb8\u4f60\u82e6\u82e6\u7ecf\u8425\u7684\u8d26\u53f7\uff0c\u56e0\u4e3a\u4e00\u4e2a\u64cd\u4f5c\u4e0d\u5c0f\u5fc3\uff0c\u4e00\u591c\u4e4b\u95f4\u88ab\u5c01\uff0c\u5373\u4fbf\u662f\u54c1\u724c\u53f7\u4e5f\u4e0d\u4f8b\u5916\u3002<\/p>\n\n\n\n<p>\u597d\u4e0d\u5bb9\u6613\u201c\u6478\u722c\u6eda\u6253\u201d\u7d2f\u8ba1\u7684\u4e00\u4e9b\u77e5\u540d\u5ea6\uff0c\u4e00\u591c\u4e4b\u95f4\u5168\u90e8\u201c\u5316\u4e3a\u4e4c\u6709\u201d\uff0c\u6700\u540e\u4ea7\u54c1\u201c\u79cd\u8349\u201d\u53d8\u201c\u62d4\u8349\u201d\uff01<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"577\" height=\"1024\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190521211747-577x1024.jpg\" alt=\"\" data-id=\"20950\" class=\"wp-image-20950\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"400\" height=\"704\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190521211749.jpg\" alt=\"\" data-id=\"20951\" data-link=\"https:\/\/www.growthhk.cn\/?attachment_id=20951\" class=\"wp-image-20951\"\/><\/figure><\/li><\/ul>\n\n\n\n<p style=\"text-align:center\">\u25b3\u5c0f\u7ea2\u4e66\u5e73\u53f0\u8fdd\u89c4\u901a\u77e5<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>2 \u5c0f\u7ea2\u4e66\u7684\u6d41\u91cf\u903b\u8f91<\/strong><\/p>\n\n\n\n<p>\u60f3\u8981\u5c0f\u7ea2\u4e66\u201c\u6709\u6548\u201d\u63a8\u5e7f\uff0c\u9996\u5148\u8981\u4e86\u89e3\u8fd9\u4e2a\u5e73\u53f0\u7684\u57fa\u672c\u6d41\u91cf\u903b\u8f91\uff0c\u77e5\u9053\u7c89\u4e1d\u4f1a\u4ece\u54ea\u91cc\u770b\u5230\u4f60\u7684\u5185\u5bb9\uff0c\u624d\u80fd\u505a\u597d\u8425\u9500\u3002<\/p>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u6d41\u91cf\u903b\u8f91\u6709\u4e24\u4e2a\u6838\u5fc3\u70b9\uff1a<strong>\u5185\u5bb9\u6807\u7b7e\u5339\u914d\u3001 \u793e\u4ea4\u5173\u7cfb\u94fe\u63a8\u8350\u3002<\/strong><\/p>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u7684\u7b14\u8bb0\u5728\u53d1\u5e03\u540e\uff0c\u9996\u5148\u4f1a\u88ab\u7cfb\u7edf\u6253\u4e0a\u4e00\u7cfb\u5217\u6807\u7b7e\uff0c\u5c1d\u8bd5\u6027\u7684\u63a8\u8350\u7ed9\u5bf9\u8fd9\u4e9b\u6807\u7b7e\u611f\u5174\u8da3\u7684\u7c89\u4e1d\uff0c\u6bd4\u5982\u4f60\u5e73\u65f6\u7231\u770b\u62a4\u80a4\u7c7b\u7684\u6587\u7ae0\uff0c\u5e73\u53f0\u5c31\u4f1a\u63a8\u8350\u66f4\u591a\u62a4\u80a4\u7c7b\u7684\u6587\u7ae0\u7ed9\u4f60\u3002<\/p>\n\n\n\n<p>\u7b14\u8bb0\u63a8\u9001\u7ed9\u7c89\u4e1d\u540e\uff0c\u6839\u636e\u7c89\u4e1d\u7684\u4e00\u7cfb\u5217\u4ea4\u4e92\u884c\u4e3a\uff0c\u7ed9\u7b14\u8bb0\u6253\u4e0a<strong>\u5185\u90e8\u5206\u6570<\/strong>\uff0c\u4ee5\u51b3\u5b9a\u662f\u5426\u8981\u7ee7\u7eed\u63a8\u7ed9\u5176\u4ed6\u7c89\u4e1d\u3002\u8fd9\u4e2a\u8bc4\u5206\u4f53\u7cfb\u5728\u5c0f\u7ea2\u4e66\u5185\u90e8\u79f0\u4e3aCES\uff08community engagement score\uff09\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>CES = \u70b9\u8d5e\u6570 x 1\u5206 + \u6536\u85cf\u6570 x 1\u5206 + \u8bc4\u8bba\u6570 x 4\u5206 + \u8f6c\u53d1\u6570 x 4\u5206 + \u5173\u6ce8\u6570 x 8\u5206<\/strong><\/p>\n\n\n\n<p>\u7c89\u4e1d\u7684\u4ea4\u4e92\u884c\u4e3a\uff0c\u95f4\u63a5\u53cd\u6620\u4e86\u7b14\u8bb0\u7684\u5185\u5bb9\u8d28\u91cf\uff0c\u5373\u4fbf\u662f\u7c89\u4e1d\u6570\u4e0d\u591a\u7684\u8fbe\u4eba\uff0c\u5728\u5f97\u5206\u4f18\u8d28\u7684\u524d\u63d0\u4e0b\uff0c\u7b14\u8bb0\u4e5f\u4f1a\u88ab\u7cfb\u7edf\u63a8\u8350\u7ed9\u66f4\u591a\u7c89\u4e1d\uff0c\u5f62\u6210\u201c\u9636\u68af\u5f0f\u201d\u7b97\u6cd5\u63a8\u8350\u3002\u5f97\u5206\u9ad8\u7684\u7b14\u8bb0\uff0c\u8fd8\u4f1a\u8fdb\u4e00\u6b65\u5f97\u5230\u6765\u81ea\u5c0f\u7ea2\u4e66\u7ad9\u5185\u641c\u7d22\uff0c\u4ee5\u53ca\u767e\u5ea6\u641c\u7d22\u7b49\u6d41\u91cf\u7684\u52a0\u6301\uff0c\u8fd9\u7c7b\u6d41\u91cf\u7684\u6301\u7eed\u6027\u5f88\u5f3a\uff0c\u7b14\u8bb0\u53d1\u4e86\u51e0\u5e74\u90fd\u8fd8\u80fd\u4fdd\u6301\u70b9\u8d5e\u4ee5\u53ca\u8bc4\u8bba\u7684\u589e\u957f\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"946\" height=\"1024\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190521211902-946x1024.jpg\" alt=\"\" class=\"wp-image-20952\"\/><figcaption> \u25b32018\u5e74\u5206\u4eab\u7684\u7b14\u8bb0\u53ca\u8fd1\u671f\u8bc4\u8bba\u5185\u5bb9 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style=\"text-align:center\"><strong>3 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class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"488\" height=\"333\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190521211953.jpg\" alt=\"\" class=\"wp-image-20953\"\/><\/figure><\/div>\n\n\n\n<p>\u4f5c\u4e3a\u54c1\u724c\u65b9\uff0c\u5e94\u8be5\u627e\u5230\u4e0e\u81ea\u5df1\u54c1\u724c\u5339\u914d\u5ea6\u6700\u9ad8\u7684\u7ea2\u4eba\uff0c\u518d\u901a\u8fc7\u6b63\u786e\u7684\u5185\u5bb9\u5e03\u5c40\uff0c\u624d\u80fd\u8ba9\u54c1\u724c\u5728\u5c0f\u7ea2\u4e66\u4e0a\u201c\u6709\u6548\u201d\u7684\u8f6c\u5316\uff01<\/p>\n\n\n\n<p><strong>2\u3001\u4e0e\u8fbe\u4eba\u5171\u521b\u4f18\u8d28\u5185\u5bb9<\/strong><br><\/p>\n\n\n\n<p>\u5404\u4e2a\u8fbe\u4eba\u7ecf\u8fc7\u957f\u65f6\u95f4\u7684\u6c89\u6dc0\uff0c\u5df2\u7ecf\u5f62\u6210\u4e86\u81ea\u5bb6\u7c89\u4e1d\u559c\u6b22\u7684\u56fa\u5b9a\u98ce\u683c\uff0c\u54c1\u724c\u6700\u7a33\u59a5\u7684\u5408\u4f5c\u65b9\u5f0f\uff0c\u5c31\u662f\u63d0\u70bc\u51fa\u4ea7\u54c1\u7684\u6838\u5fc3\u5356\u70b9\uff0c\u4e0e\u8fbe\u4eba\u5171\u521b\uff0c\u6253\u78e8\u5185\u5bb9\u3002\u5728\u5168\u5e73\u53f0\u7684\u5185\u5bb9\u5e03\u5c40\u5c42\u9762\uff0c\u5e94\u9009\u62e9\u591a\u79cd\u4e0d\u540c\u8868\u73b0\u5f62\u5f0f\u7684\u8fbe\u4eba\u505a\u690d\u5165\uff0c\u4e30\u5bcc\u4f20\u64ad\u9762\u3002<\/p>\n\n\n\n<p>\u63a8\u5e7f\u8282\u594f\u4e5f\u9700\u8981\u5236\u5b9a\u7ec4\u5408\u7b56\u7565\uff0c\u65e5\u5e38\u7684\u57fa\u7840\u58f0\u91cf\u6253\u9020\u4e0d\u80fd\u65ad\uff0c\u591a\u4e0e\u4e2d\u5c0f\u7d20\u4eba\u5408\u4f5c\uff0c\u6253\u9020\u6f5c\u79fb\u9ed8\u5316\u7684\u54c1\u724c\u8ba4\u77e5\uff1b\u5728\u5173\u952e\u7535\u5546\u8282\u70b9\u524d\u5915\uff0c\u505a\u4e00\u4e9b\u5934\u90e8\u5927V\u7684\u91cd\u70b9\u6295\u653e\uff0c\u914d\u5408\u4fe1\u606f\u6d41\u7b49\u5e7f\u544a\u5f62\u5f0f\u5f15\u7206\u53e3\u7891\uff1b\u5728\u7528\u6237\u8d2d\u4e70\u4e4b\u540e\uff0c\u7ee7\u7eed\u5f15\u5bfc\u6652\u5355\uff0c\u5f15\u53d1\u5185\u5bb9\u7684\u4e8c\u6b21\u53d1\u9175\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"848\" height=\"332\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190521212012.jpg\" alt=\"\" class=\"wp-image-20954\"\/><figcaption> \u25b3<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" title=\"\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\u8282\u594f 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