\u7528\u6237\u7559\u5b58<\/a><\/span>Retention<\/li>

\u7528\u6237\u63a8\u8350Referral<\/li>

\u5546\u4e1a\u6536\u5165Revenue<\/li><\/ul>\n\n\n\n
\u8be5\u793a\u610f\u56fe\u4ece\u4e0a\u5230\u4e0b\u653e\u7f6eAARRR\uff0c\u5b83\u662f\u4e00\u4e2a\u7ebf\u6027\u987a\u5e8f\uff0c\u6700\u7ec8\u5f62\u6210\u4e00\u4e2a\u7528\u6237\u6f0f\u6597\u5206\u6790\u6a21\u578b\u3002<\/p>\n\n\n\n
\u9996\u5148\uff0c\u4f60\u53ef\u4ee5\u4ece\u4efb\u610f\u5e7f\u544a\/\u5a92\u4f53\u6e20\u9053\u53bb\u62c9\u65b0\u83b7\u5ba2\u3002<\/li>
\u5176\u6b21\uff0c\u4f60\u901a\u8fc7\u7528\u6237\u5f15\u5bfcOnboarding\u53bb\u201c\u6fc0\u6d3b\u201d\u4ed6\u4eec\uff0c\u5e76\u4e14\u8ba9\u4f60\u7684\u4ea7\u54c1\u5411\u7528\u6237\u4f20\u9012\u201c\u554a\u54c8\u65f6\u523b\u201d\uff08\u5907\u6ce8\uff1a\u554a\u54c8(AHA)\u65f6\u523b\u5c31\u662f\u63d0\u70bc\u51fa\u4ea7\u54c1\u7684\u6700\u5927\u7279\u70b9\u3001\u4f18\u52bf\uff0c\u80fd\u4f7f\u7528\u6237\u773c\u524d\u4e00\u4eae\u7684\u65f6\u523b\uff0c\u662f\u7528\u6237\u771f\u6b63\u53d1\u73b0\u4ea7\u54c1\u6838\u5fc3\u4ef7\u503c\u7684\u65f6\u523b\uff09\u3002<\/li>
\u7136\u540e\uff0c\u4e00\u65e6\u7528\u6237\u88ab\u6fc0\u6d3b\uff0c\u5269\u4e0b\u6765\u7684\u5de5\u4f5c\u5c31\u662f\u5c3d\u91cf\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u7387\u3002<\/li>
\u518d\u6b21\uff0c\u4f60\u5229\u7528\u4ea7\u54c1\u7684\u7279\u70b9\u751f\u6210\u7528\u6237\u63a8\u8350\u4ee5\u75c5\u6bd2\u5f0f\u8425\u9500\u62d3\u5c55\u4f60\u7684\u7528\u6237\u8986\u76d6\u7387\u3002<\/li>
\u6700\u540e\uff0c\u4f60\u4ee5\u4e00\u4e2a\u5b8c\u5584\u7684 \u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u8d5a\u5230\u94b1\uff0c\u5f53\u7136\uff0c\u8fd9\u91cc\u4f60\u9700\u8981\u8003\u8651\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u3002<\/li><\/ol>\n\n\n\n
\u4ee5\u4e0a\u5c31\u662f\u7528\u6237\u4e0e\u4ea7\u54c1\u5e94\u7528\u4e92\u52a8\u7684\u65b9\u5f0f\uff0c\u4e5f\u662f\u7528\u6237\u65c5\u7a0b\u5730\u56fe\u4ee5\u53ca\u7528\u6237\u8f6c\u5316\u6f0f\u6597\u6240\u672c\u8be5\u5177\u5907\u7684\u6837\u5b50\u3002<\/p>\n\n\n\n
AARRR\u6a21\u578b\u5f88\u53d7\u6b22\u8fce\uff0c\u56e0\u4e3a\u5b83\u5f88\u7b80\u5355\uff0c\u7a81\u51fa\u4e86\u589e\u957f\u7684\u6240\u6709\u91cd\u8981\u5143\u7d20\u3002<\/p>\n\n\n\n
\u4e8c\u3001\u4e3a\u4ec0\u4e48\u8bf4AARRR\u6a21\u578b\u5df2\u7ecf\u662f\u8fc7\u53bb\u5f0f\uff1f<\/strong><\/p>\n\n\n\n
\u4e3a\u4ec0\u4e48\u6211\u8bf4AARRR\u6a21\u578b\u5df2\u7ecf\u4e0d\u518d\u662f\u4eca\u5929\u8fd9\u4e2a\u65f6\u4ee3\u6709\u6548\u7684\u9ed1\u5ba2\u589e\u957f\u6a21\u578b\uff1f\u56e0\u4e3a\u5bf9\u4e8e\u5927\u591a\u6570\u5e94\u7528\u800c\u8a00\uff0c\u83b7\u53d6\u65b0\u7528\u6237\u51e0\u4e4e\u6beb\u65e0\u610f\u4e49\u3002<\/p>\n\n\n\n
\u73b0\u5728\u5e73\u5747\u6bcf\u4e2aApp\u5728\u5b89\u88c5\u540e\u7684\u60c5\u51b5\uff1a<\/p>\n\n\n\n
\u524d3\u5929\u5185\u5c06\u6d41\u5931\u638977\uff05\u7684DAU\u3002<\/li>
\u572830\u5929\u5185\uff0c\u5b83\u5c06\u6d41\u593190\uff05\u7684DAU\u3002<\/li>
\u800c\u5230\u4e8690\u5929\uff0c\u6d41\u5931\u7387\u8dc3\u5347\u523095\uff05\u4ee5\u4e0a\u3002<\/li><\/ul>\n\n\n\n
\u4e0d\u7ba1\u4f60\u662f\u5426\u5fc3\u5b58\u6000\u7591\uff0c\u8fd9\u5c31\u662f\u73b0\u5728\u4f17\u591a\u521b\u4e1a\u516c\u53f8\u6240\u9762\u5bf9\u7684\u73b0\u5b9e\u7a98\u5883\u3002<\/p>\n\n\n\n
$\"\"$
\u5e73\u5747\u7559\u5b58\u7387\u66f2\u7ebf<\/figcaption><\/figure><\/div>\n\n\n\n
\u6362\u53e5\u8bdd\u8bf4\uff1a\u5982\u679c\u6211\u4eec\u6309\u7167\u884c\u4e1a\u5e73\u5747\u7559\u5b58\u7387\u6765\u770b\uff0c\u4e00\u4e2aApp\u83b7\u5f97100\u4e2a\u65b0\u7528\u6237\uff0c\u90a3\u4e483\u4e2a\u6708\u540e\u5176\u4e2d\u53ea\u67095\u4e2a\u7528\u6237\u4ecd\u7136\u4f1a\u4f7f\u7528\u6211\u4eec\u7684App\u3002<\/p>\n\n\n\n
\u4f46\u662f10\u5e74\u524d\uff0c\u8fd9\u53ef\u80fd\u6ca1\u95ee\u9898\u3002<\/strong><\/p>\n\n\n\n
2008\u5e74\uff0cApp Store\u4e2d\u53ea\u6709500\u4e2a\u5e94\u7528\u7a0b\u5e8f\uff0c\u5f53\u65f6\u4f60\u7684\u4ea7\u54c1\u5f88\u53ef\u80fd\u662f\u6ca1\u6709\u7ade\u4e89\u5bf9\u624b\u7684\u3002\u5f53\u65f6Apple\u5c06\u6570\u767e\u4e07\u7528\u6237\u5e26\u5165\u4e86App Store\uff0c\u7528\u6237\u7684\u83b7\u5ba2\u6210\u672c\u662f\u975e\u5e38\u4fbf\u5b9c\u7684\u3002<\/p>\n\n\n\n
$\"\"$
\u5e94\u7528\u5546\u5e97\u4e2d\u7684App\u6570\u91cf<\/figcaption><\/figure><\/div>\n\n\n\n
$\"\"$
\u5e73\u5747\u5355\u6b21\u5b89\u88c5\u6210\u672c<\/figcaption><\/figure><\/div>\n\n\n\n
\u4f46\u662f\u4eca\u5929\uff0c\u5e02\u573a\u60c5\u51b5\u5df2\u7ecf\u5b8c\u5168\u4e0d\u540c\u4e86\u3002<\/strong><\/p>\n\n\n\n
App Store\u76ee\u524d\u6709250\u4e07\u4e2aApp\uff0c\u800cGoogle Play\u4e0a\u5df2\u7ecf\u6709300\u4e07\u4e2aApp\u3002<\/p>\n\n\n\n
\u83b7\u5ba2\u4e0d\u518d\u662f\u589e\u957f\u7684\u738b\u9053\u3002<\/strong><\/p>\n\n\n\n
\u56e0\u4e3aAARRR\u4e13\u6ce8\u4e8e\u83b7\u5ba2(Acquisition)\uff0c\u5b83\u662f\u57282007\u63d0\u51fa\uff0c\u5f53\u5e74\u7684\u83b7\u5ba2\u6210\u672c\u8fd8\u6bd4\u8f83\u4f4e\u5ec9\uff0c\u800c\u73b0\u5728\u5e7f\u544a\/\u793e\u4ea4\u6e20\u9053\u7684\u6d41\u91cf\u4ef7\u683c\u5df2\u7ecf\u5f88\u9ad8\uff0c\u83b7\u5ba2\u7684\u6210\u672c\u4e0e\u65e5\u4ff1\u589e\uff0c\u5e02\u573a\u60c5\u51b5\u548c2007\u5e74\u5df2\u7ecf\u5b8c\u5168\u4e0d\u540c\u3002\u53e6\u5916\u5c31\u662f\u6211\u4eec\u62c9\u8fc7\u6765\u7684\u7528\u6237\u662f\u5426\u771f\u7684\u80fd\u505a\u5230\u662f\u6211\u4eec\u7684\u76ee\u6807\u7528\u6237\u5462\uff1f\u76ee\u524d\u7684\u5404\u79cd\u62c9\u65b0\u624b\u6bb5\u90fd\u6ca1\u6cd5\u505a\u5230\u7cbe\u51c6\uff0c\u572890\u5929\u6d41\u5931\u7387\u80fd\u8fbe\u523095%\u7684\u60c5\u51b5\u4e0b\uff0c\u90a3\u8fd9\u6279\u7528\u6237\u5bf9\u6211\u4eec\u6765\u8bf4\u6ca1\u4ea7\u751f\u4efb\u4f55\u5546\u4e1a\u4ef7\u503c\uff0c\u5269\u4f59\u76845%\u7559\u5b58\u7528\u6237\u4ea7\u751f\u7684\u7ec8\u8eab\u4ef7\u503c\u8fdc\u5c0f\u4e8e\u62c9\u65b0\u6210\u672c\uff0c\u90a3\u8fd9\u4e2a\u6a21\u5f0f\u5c31\u6ce8\u5b9a\u65e0\u6cd5\u6301\u7eed\u4e0b\u53bb\u3002\u73b0\u5728\u9ed1\u5ba2\u589e\u957f\u7684\u771f\u6b63\u5173\u952e\u5728\u4e8e\u7528\u6237\u7559\u5b58\uff0c\u800c\u4e0d\u662f\u83b7\u5ba2\u3002<\/strong><\/p>\n\n\n\n
\u6240\u4ee5\u6211\u4eec\u9700\u8981\u4e00\u4e2a\u66f4\u597d\u7684\u6a21\u578b\uff0c\u90a3\u4e2a\u6a21\u578b\u5c31\u662fRARRA<\/a><\/span>\u6a21\u578b\u3002<\/p>\n\n\n\n
\u4e09\u3001\u4e3a\u4ec0\u4e48\u8bf4RARRA\u662f\u66f4\u597d\u7684\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u6a21\u578b\uff1f<\/strong><\/p>\n\n\n\n
\u4ec0\u4e48\u662fRARRA\uff1f<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
RARRA\u6a21\u578b\u7a81\u51fa\u4e86\u7528\u6237\u7559\u5b58\u7684\u91cd\u8981\u6027\u3002
<\/p>\n\n\n\n
\u7528\u6237\u7559\u5b58Retention\uff1a\u4e3a\u7528\u6237\u63d0\u4f9b\u4ef7\u503c\uff0c\u8ba9\u7528\u6237\u56de\u8bbf\u3002<\/li>
\u7528\u6237\u6fc0\u6d3bActivation\uff1a\u786e\u4fdd\u65b0\u7528\u6237\u5728\u9996\u6b21\u542f\u52a8\u65f6\u770b\u5230\u4f60\u7684\u4ea7\u54c1\u4ef7\u503c\u3002<\/li>
\u7528\u6237\u63a8\u8350Referral\uff1a\u8ba9\u7528\u6237\u5206\u4eab\u3001\u8ba8\u8bba\u4f60\u7684\u4ea7\u54c1\u3002<\/li>
\u5546\u4e1a\u53d8\u73b0Revenue\uff1a\u4e00\u4e2a\u597d\u7684\u5546\u4e1a\u6a21\u5f0f\u662f\u53ef\u4ee5\u8d5a\u94b1\u7684\u3002<\/li>
\u7528\u6237\u62c9\u65b0Acquisition\uff1a\u9f13\u52b1\u8001\u7528\u6237\u5e26\u6765\u65b0\u7528\u6237\u3002<\/li><\/ul>\n\n\n\n
$\"\"$
RARRA\u6a21\u578b<\/figcaption><\/figure><\/div>\n\n\n\n
RARRA\u901a\u8fc7\u6700\u91cd\u8981\u7684\u6307\u6807\u6765\u5173\u6ce8\u589e\u957f\uff1a\u7528\u6237\u7559\u5b58<\/p>\n\n\n\n
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\u672c\u6587\u4f5c\u8005Wilton\uff08\u8463\u8d85\u534e\uff09<\/strong>\uff1a\u66fe\u4efb\u804c\u79d1\u5927\u8baf\u98de\uff0c\u73b0\u4efb\u5bcc\u529b\u73af\u7403\u5546\u54c1\u8d38\u6613\u6e2f\u5927\u6570\u636e\u4ea7\u54c1\u7ecf\u7406\u3002\u516c\u4f17\u53f7\u540d\u79f0\uff1a\u6539\u53d8\u4e16\u754c\u7684\u4ea7\u54c1\u7ecf\u7406\u3002\u7b80\u5355\u3001\u7b80\u77ed\u3001\u6709\u7528\uff0c\u575a\u6301\u539f\u521b\u3001\u575a\u6301\u505a\u611f\u52a8\u4f60\u7684\u597d\u6587\u7ae0\u3002<\/p>\n\n\n\n
\u6765\u6e90\uff1aWilton@\u6539\u53d8\u4e16\u754c\u7684\u4ea7\u54c1\u7ecf\u7406(WiltonDong)<\/p>\n\n\n\n
\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\uff1a<\/strong><\/p>\n\n\n\n
\u300a \u589e\u957f\u9ed1\u5ba2\uff1a\u7528\u6237\u589e\u957f\u662f\u6700\u7ec8\u8ffd\u6c42-\u89e3\u6790AARRR\u6a21\u578b<\/a> \u300b<\/li>
\u300a\u00a0 \u589e\u957f\u9ed1\u5ba2\u4e4b\u8fd0\u8425\u589e\u957f\uff0c\u5982\u4f55\u843d\u5730<\/a> \u300b<\/li>
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