{"id":21359,"date":"2019-06-04T09:55:47","date_gmt":"2019-06-04T01:55:47","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=21359"},"modified":"2019-06-04T09:55:48","modified_gmt":"2019-06-04T01:55:48","slug":"%e5%89%8d-uber-%e5%a2%9e%e9%95%bf%e5%89%af%e6%80%bb%e8%a3%81-andrew-chen%ef%bc%9a%e5%85%b3%e4%ba%8e%e5%a2%9e%e9%95%bf%e3%80%81%e6%9c%80%e6%b7%b1%e5%88%bb%e7%9a%84%e6%80%9d%e8%80%83","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/user\/21359.html","title":{"rendered":"\u524d Uber \u589e\u957f\u526f\u603b\u88c1 Andrew Chen\uff1a\u5173\u4e8e\u589e\u957f\u3001\u6700\u6df1\u523b\u7684\u601d\u8003"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\u6700\u8fd1\u5173\u6ce8\u4e86\u4e00\u6279\u7845\u8c37\u7684\u589e\u957f\u5927\u725b\uff0cAndrew Chen \u662f\u5176\u4e2d\u4e4b\u4e00\u3002\u770b\u4e86\u4ed6\u7684 blog \u6536\u83b7\u591a\u591a\uff0c\u603b\u7ed3\u4e868\u70b9\u77e5\u8bc6\u6a21\u5757\u5e72\u8d27\uff0c\u5206\u4eab\u7ed9\u5927\u5bb6\u3002<\/p>\n\n\n\n<p>\u9605\u8bfb\u65f6\u7ed9\u5927\u5bb6\u4e2a\u5c0f tip\uff1a\u8bf7\u5173\u6ce8\u4ed6\u7684\u63a8\u5bfc\u8fc7\u7a0b\uff0c\u800c\u975e\u4ec5\u4ec5\u7ed3\u8bba\u3002<\/p>\n\n\n\n<p style=\"text-align:center\">\u4e00\u3001Andrew Chen\u662f\u8c01\uff1f<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"658\" height=\"328\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/image-28.png\" alt=\"\" class=\"wp-image-21360\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"658\" height=\"369\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/image-29.png\" alt=\"\" class=\"wp-image-21361\"\/><\/figure>\n\n\n\n<p>Andrew Chen \u7684\u535a\u5ba2\u4e13\u6ce8\u521b\u4e1a\u3001\u589e\u957f\u3001\u8bbe\u8ba1\u7b49\u3002\u589e\u957f\u9ed1\u5ba2\u8fd9\u4e2a\u6982\u5ff5\uff0c\u5c31\u662f\u56e0\u4e3a2012\u5e74 Andrew \u5728\u4ed6\u7684\u535a\u5ba2\u4e0a\u53d1\u8868\u6587\u7ae0\u300a\u589e\u957f\u9ed1\u5ba2\u662f\u65b0\u7684\u8425\u9500\u526f\u603b\u88c1\u300b\uff08\u300aGrowth Hacker is the new VP marketing\u300b\uff09\uff0c\u4ece\u800c\u5f15\u8d77\u4e1a\u754c\u5e7f\u6cdb\u5173\u6ce8\u7684\u3002<br><\/p>\n\n\n\n<p style=\"text-align:center\">\u4e8c\u3001\u7cdf\u7cd5\u70b9\u51fb\u7387\u6cd5\u5219<\/p>\n\n\n\n<p style=\"text-align:center\">\uff08The Law of Shitty Clickthroughs\uff09<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"656\" height=\"274\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/image-30.png\" alt=\"\" class=\"wp-image-21362\"\/><\/figure>\n\n\n\n<p>\u4e0b\u9762\u662f Andrew \u4e3e\u7684\u4e00\u4e2a\u771f\u5b9e\u7684\u4f8b\u5b50 \u2014\u2014 \u5bf9\u6bd4 1994 \u5e74 HotWired \u548c 2011 \u5e74 Facebook \u7684 banner \u5e7f\u544a\u5e73\u5747\u70b9\u51fb\u7387\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1994 \u5e74 HotWired \u70b9\u51fb\u7387: 78%<\/li><li>2011 \u5e74 Facebook,\u70b9\u51fb\u7387\uff1a0.05%<\/li><\/ul>\n\n\n\n<p>\u53ef\u4ee5\u770b\u5230\uff0c\u6574\u6574\u5dee\u4e86 1500 \u500d\uff01\u5c3d\u7ba1\u9020\u6210\u8fd9\u79cd\u5dee\u5f02\u7684\u56e0\u7d20\u6709\u5f88\u591a\uff0c\u4f46\u57fa\u672c\u7684\u8d8b\u52bf\u662f\uff1abanner \u5e7f\u544a\uff0c\u7535\u5b50\u90ae\u4ef6\u4ee5\u53ca\u8bb8\u591a\u5176\u4ed6\u8425\u9500\u6e20\u9053\u7684\u70b9\u51fb\u7387\u6bcf\u5e74\u90fd\u5728\u51cf\u5c11\u3002\u9020\u6210\u8fd9\u4e2a\u8d8b\u52bf\u7684\u4e3b\u8981\u539f\u56e0\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u521b\u65b0\u4e8b\u7269\u5438\u5f15\u529b\u9012\u51cf<\/strong>\u3002\u7528\u6237\u5f00\u59cb\u4f1a\u5bf9\u65b0\u4e8b\u7269\u4ea7\u751f\u5174\u8da3\uff0c\u6bd4\u5982 HotWired \u521a\u4e0a\u7ebf banner \u5e7f\u544a\u65f6\uff0c\u7528\u6237\u70b9\u51fb\u662f\u4e3a\u4e86\u4f53\u9a8c\uff0c\u800c\u5f53\u7528\u6237\u9010\u6e10\u4e60\u60ef\u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\u65f6\uff0c\u5c31\u4f1a\u9010\u6e10\u5ffd\u89c6\u5b83\u3002<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u7ade\u4e89\u5bf9\u624b\u51b2\u51fb\u3002<\/strong>\u5f80\u5f80\u67d0\u4e2a\u8425\u9500\u624b\u6bb5\u594f\u6548\u540e\uff0c\u7ade\u4e89\u5bf9\u624b\u4f1a\u7d27\u968f\u5176\u540e\u3002\u800c\u6bcf\u4e2a\u4e2a\u4f53\u7684\u8425\u9500\u6548\u679c\u5c31\u4f1a\u88ab\u524a\u5f31\u3002<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u540e\u671f\u7528\u6237\u8d28\u91cf\u4e0b\u964d\u3002<\/strong>\u65e9\u671f\u7684\u7528\u6237\uff0c\u5f80\u5f80\u4f1a\u4e3b\u52a8\u4f7f\u7528\u4ea7\u54c1\uff0c\u56e0\u6b64\u5404\u65b9\u9762\u6307\u6807\uff08\u70b9\u51fb\u7387\u3001\u6ce8\u518c\u7387\u3001\u4ed8\u8d39\u7387\u7b49\uff09\u8868\u73b0\u4e5f\u4f1a\u6bd4\u8f83\u51fa\u8272\u3002\u800c\u5360\u7528\u6237\u6bd4\u4f8b\u5927\u90e8\u5206\u7684\u540e\u671f\u7528\u6237\uff0c\u5f80\u5f80\u8868\u73b0\u5f97\u4e0d\u90a3\u4e48\u79ef\u6781\uff0c\u9700\u8981\u4e0d\u65ad\u88ab\u5f71\u54cd\uff0c\u624d\u4f1a\u4f7f\u7528\uff0c\u56e0\u6b64\u8425\u9500\u7b56\u7565\u7684\u6548\u7387\u4e5f\u4f1a\u964d\u4f4e\u3002<\/li><\/ul>\n\n\n\n<p>\u4f46\u662f\u5927\u5bb6\u5e76\u4e0d\u5fc5\u62c5\u5fc3\uff0c\u56e0\u4e3a\u65b0\u7684\u8425\u9500\u6e20\u9053\u4e5f\u5728\u4e0d\u65ad\u88ab\u53d1\u73b0\uff0c\u800c\u8fd9\u4e9b\u65b0\u6e20\u9053\u5f80\u5f80\u8868\u73b0\u66f4\u597d\u3002\u56e0\u6b64\uff0c\u60f3\u771f\u6b63\u514b\u670d\u201c \u7cdf\u7cd5\u70b9\u51fb\u7387\u6cd5\u5219\u201d\uff0c\u6700\u6709\u6548\u7684\u65b9\u6cd5\u5c31\u662f\u4e0d\u65ad\u6316\u6398\u65b0\u7684\u8425\u9500\u6e20\u9053\u3002<\/p>\n\n\n\n<p style=\"text-align:center\">\u4e09\u3001\u7b80\u5316\u7528\u6237\u629b\u5f03\u8def\u5f84<\/p>\n\n\n\n<p style=\"text-align:center\">\uff08Make users quit your product easily\uff09<\/p>\n\n\n\n<p>\u6309\u7167\u6b63\u5e38\u903b\u8f91\uff0c\u8fd9\u4e00\u89c2\u70b9\u4f30\u8ba1\u5f88\u591aPM\u90fd\u4f1a\u63a5\u53d7\u4e0d\u4e86\u3002\u6bd5\u7adf\uff0c\u6211\u4eec\u90fd\u60f3\u5343\u65b9\u767e\u8ba1\u7684\u201c\u62d6\u201d\u4f4f\u7528\u6237\uff0c\u8ba9\u4ed6\u4eec\u4e0d\u80fd\u8f7b\u677e\u5730\u5378\u8f7d\u4ea7\u54c1\u3001\u6ce8\u9500\u5e10\u53f7\u3001\u53d6\u6d88\u8ba2\u9605\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\uff0cAndrew 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style=\"text-align:center\">\u56db\u3001\u6885\u7279\u5361\u592b\u5b9a\u5f8b<\/p>\n\n\n\n<p style=\"text-align:center\">\uff08Metcalfe\u2019s 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class=\"wp-block-image\"><img decoding=\"async\" width=\"678\" height=\"384\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/image-32.png\" alt=\"\" class=\"wp-image-21364\"\/><\/figure>\n\n\n\n<p>\u968f\u7740\u7f51\u4e0a\u7528\u6237\u7684\u6570\u91cf\u589e\u52a0\uff08N\u8d8a\u5927\uff09\uff0c\u7f51\u7edc\u7684\u4ef7\u503c\u4f1a\u52a0\u901f\u589e\u957f\uff0c\u8ddfN2\u6210\u6b63\u6bd4\uff1b\u800c\u7528\u6237\u83b7\u53d6\u6210\u672c\u662f\u7ebf\u6027\u53d8\u5316\u7684\uff0c\u8ddfN\u6210\u6b63\u6bd4\u3002\u8fbe\u5230\u67d0\u4e00\u4e2a\u4e34\u754c\u70b9\u540e\uff0c\u4ef7\u503c\u5c06\u4f1a\u8fdc\u8fdc\u8d85\u8d8a\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u5b9a\u5f8b\u5bf9\u4e8e\u793e\u4ea4\u5e73\u53f0\u6765\u8bb2\uff0c\u5373\u662f\u597d\u4e8b\uff0c\u53c8\u662f\u574f\u4e8b\u3002\u5f53\u4f60\u7684\u7528\u6237\u4ece100\u589e\u957f\u5230200\u65f6\uff0c\u4f60\u7684\u4ef7\u503c\u4ece10k\u4e0a\u6da8\u523040k\uff0c\u800c\u53cd\u4e4b\u4ea6\u7136\u3002\u56e0\u6b64\uff0c\u5982\u4f55\u628a\u63e1\u8fd9\u4e2a\u5b9a\u5f8b\uff0c\u662f\u6211\u4eec\u6bcf\u4e2a\u4eba\u90fd\u8be5\u601d\u8003\u7684\u4e8b\u60c5\u3002<\/p>\n\n\n\n<p style=\"text-align:center\">\u4e94\u3001\u4e0a\u763e\u7684\u79d1\u5b66<\/p>\n\n\n\n<p style=\"text-align:center\">\uff08The science of addiction\uff09<\/p>\n\n\n\n<p>\u76f8\u4fe1\u7231\u5b66\u4e60\u7684\u5927\u5bb6\u5df2\u7ecf\u77e5\u9053\u4e0d\u5c11\u8ba9\u7528\u6237\u4e0a\u763e\u7684\u5956\u52b1\u673a\u5236\uff0c\u6bd4\u5982\u8d27\u5e01\u5956\u52b1\u3001\u7b49\u7ea7\u6fc0\u52b1\u3001\u60c5\u611f\u5956\u52b1\u7b49\u7b49\u3002\u5728\u8fd9\u91cc\uff0c\u7ed9\u5927\u5bb6\u8bb2\u4e00\u4e0b Andrew \u66f4\u6df1\u5165\u7684\u5206\u6790\u3002<\/p>\n\n\n\n<p>\u5956\u52b1\u673a\u5236\u53ef\u4ee5\u5206\u4e3a\u4ee5\u4e0b4\u79cd\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"656\" height=\"278\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/image-33.png\" alt=\"\" class=\"wp-image-21365\"\/><\/figure>\n\n\n\n<p>\u8fd9 4 \u79cd\u5956\u52b1\u673a\u5236\uff0c\u6548\u679c\u7ed3\u8bba\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u6bd4\u4f8b\u673a\u5236\u6bd4\u95f4\u9694\u673a\u5236\u4ea7\u751f\u66f4\u591a\u7684\u7528\u6237\u56de\u5e94\u7387\u3002<\/strong><\/li><li><strong>\u53d8\u5316\u673a\u5236\u6bd4\u5927\u591a\u6570\u56fa\u5b9a\u673a\u5236\u4ea7\u751f\u66f4\u591a\u7684\u7528\u6237\u56de\u5e94\u7387\u3002<\/strong><\/li><li><strong>\u53d8\u5316\u6bd4\u4f8b\u4ea7\u751f\u7684\u7528\u6237\u56de\u5e94\u7387\u6700\u9ad8\u3002\uff08\u6bd4\u5982\u8d4c\u573a\u91cc\u7684\u8001\u864e\u673a\uff09<\/strong><br><\/li><\/ul>\n\n\n\n<p>\u5728\u8bbe\u7f6e\u7528\u6237\u5956\u52b1\u65f6\uff0c\u5927\u5bb6\u53ef\u4ee5\u53c2\u8003\u8fd9\u4e2a\u7ed3\u8bba\uff0c\u76f8\u4fe1\u4f60\u7684\u6548\u7387\u4f1a\u66f4\u9ad8\u3002<\/p>\n\n\n\n<p style=\"text-align:center\">\u516d\u3001\u201c\u6700\u5c0f\u5316\u53ef\u884c\u4ea7\u54c1\u201d\u548c\u201c\u6700\u5c0f\u5316\u671f\u671b\u4ea7\u54c1\u201d<\/p>\n\n\n\n<p style=\"text-align:center\">\uff08MVP versus MDP\uff09<\/p>\n\n\n\n<p>\u4e0d\u540c\u7c7b\u578b\u7684\u516c\u53f8\u4f1a\u6709\u4e0d\u540c\u7684\u9996\u8981\u5207\u5165\u70b9\u2014\u2014\u4ee5\u4e1a\u52a1\u4e3a\u5bfc\u5411\u7684\u516c\u53f8\u4f1a\u6700\u5148\u8bc4\u4f30\u53ef\u884c\u6027\uff0c\u8003\u8651\u6307\u6807\u3001\u6536\u5165\u548c\u5e02\u573a\u89c4\u6a21\uff1b\u4ee5\u6280\u672f\u4e3a\u5bfc\u5411\u7684\u516c\u53f8\u4f1a\u5148\u7814\u53d1\u4e00\u4e2a\u6838\u5fc3\u6280\u672f\uff0c\u7136\u540e\u56f4\u7ed5\u5b83\u5efa\u7acb\u4e1a\u52a1\uff1b\u4ee5\u7528\u6237\u4e3a\u5bfc\u5411\u7684\u516c\u53f8\u4f1a\u5148\u5173\u6ce8\u76ee\u6807\u7528\u6237\u7684\u80cc\u666f\u548c\u884c\u4e3a\uff0c\u5e76\u56f4\u7ed5\u8fd9\u4e00\u70b9\u5efa\u7acb\u4ea7\u54c1\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u6700\u5c0f\u5316\u53ef\u884c\u4ea7\u54c1\uff08MVP\uff09\u5f80\u5f80\u56f4\u7ed5\u7740\u4e1a\u52a1\u2014\u2014\u7528\u6765\u9a8c\u8bc1\u5176<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u3002\u6bd4\u5982\uff0c\u4f60\u53ef\u4ee5\u6d4b\u8bd5\u7740\u9646\u9875\u7684\u6ce8\u518c\u7387\u3001\u5c1d\u8bd5\u9884\u552e\u5546\u54c1\u7b49\u7b49\u3002\u5728\u4ea7\u54c1\u91cc\u5e94\u5f53\u6d89\u53ca\u4ef7\u683c\u548c\u4ed8\u6b3e\u4fe1\u606f\uff0c\u56e0\u4e3a\u5b83\u6709\u52a9\u4e8e\u8bc4\u4f30\u4ea7\u54c1\u7684\u771f\u5b9e\u53ef\u884c\u6027\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\uff0c\u5982\u679c\u662f\u4ee5\u7528\u6237\u4e3a\u5bfc\u5411\uff0c\u5c31\u8be5\u5efa\u7acb\u201c\u6700\u5c0f\u5316\u671f\u671b\u4ea7\u54c1\uff08MDP\uff09\u201d\uff0c\u5373\uff1a<strong>&nbsp;\u5efa\u7acb\u4e3a\u7528\u6237\u63d0\u4f9b\u9ad8\u4ef7\u503c\u3001\u9ad8\u6ee1\u610f\u5ea6\u7528\u6237\u4f53\u9a8c\u6240\u5fc5\u9700\u7684\u6700\u57fa\u672c\u7684\u4ea7\u54c1\u3002<\/strong><\/p>\n\n\n\n<p>\u8981\u5efa\u7acbMDP\uff0c\u5c31\u9700\u8981\u4ea4\u4ed8\u4ea7\u54c1\u4f53\u9a8c\u7684\u6838\u5fc3\uff0c\u800c\u4e0d\u662f\u4ec5\u4ec5\u63d0\u4f9b\u4e00\u4e2a\u7740\u9646\u9875\uff0c\u8fd9\u6837\u624d\u6709\u52a9\u4e8e\u7528\u6237\u5168\u9762\u8bc4\u4f30\u4f60\u7684\u4ea7\u54c1\u3002\u4f60\u8981\u627e\u51fa\u7684\u662f\u7ed9\u7528\u6237\u63d0\u4f9b\u4ef7\u503c\u7684\u6307\u6807\uff0c\u800c\u975e\u8f6c\u5316\u7387\u548c\u6536\u5165\u3002<\/p>\n\n\n\n<p>\u8fd9\u91cc\u4e3e\u51e0\u4e2a\u201c\u6700\u5c0f\u5316\u53ef\u884c\u4ea7\u54c1\u201d\u548c\u201c\u6700\u5c0f\u5316\u671f\u671b\u4ea7\u54c1\u201d\u7684\u4f8b\u5b50\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5982\u679c\u4f60\u5efa\u7acb\u4e86\u4e00\u4e2a\u75c5\u6bd2\u5f0f\u793e\u4ea4\u7f51\u7edc\uff0c\u6709\u76c8\u5229\u4f46\u7528\u6237\u6d41\u5931\u4e25\u91cd \u2014\u2014 \u4f60\u5efa\u7acb\u7684\u662fMVP\u800c\u975eMDP\u3002<\/li><li>\u5982\u679c\u4f60\u5efa\u7acb\u7684\u76f8\u4eb2\u7f51\u7ad9\u80fd\u8ba9\u5f88\u591a\u7528\u6237\u4ee520\u7f8e\u5143\/\u6708\u7684\u4ef7\u683c\u8d2d\u4e70\uff0c\u4f46\u4ed6\u4eec\u627e\u4e0d\u5230\u5408\u9002\u7684\u5bf9\u8c61 \u2014\u2014 \u4f60\u5efa\u7acb\u7684\u662fMVP\u800c\u975eMDP\u3002<\/li><li>\u5982\u679c\u4f60\u5236\u4f5c\u4e86\u4e00\u6b3e\u8ba9\u4f60\u7684\u670b\u53cb\u548c\u5bb6\u4eba\u559c\u7231\u5e76\u6c89\u8ff7\u7684\u68cb\u76d8\u6e38\u620f\uff0c\u4f46\u4f60\u65e0\u6cd5\u8ba9\u6e38\u620f\u516c\u53f8\u5206\u53d1\u5b83 \u2014\u2014 \u4f60\u5efa\u7acb\u7684\u662fMDP\u800c\u975eMVP\u3002<\/li><\/ul>\n\n\n\n<p>\u53ef\u4ee5\u770b\u51fa\uff0c\u5230\u5e95\u662f\u8be5\u5efa\u7acb\u201c\u6700\u5c0f\u5316\u53ef\u884c\u4ea7\u54c1\u201d\u8fd8\u662f\u201c\u6700\u5c0f\u5316\u671f\u671b\u4ea7\u54c1\u201d\uff0c\u53d6\u51b3\u4e8e\u4f60\u7684\u6838\u5fc3\u6a21\u5f0f\u3002<\/p>\n\n\n\n<p style=\"text-align:center\">\u4e03\u3001\u75c5\u6bd2\u6027\u54c1\u724c\u4e0e\u75c5\u6bd2\u6027\u884c\u52a8<\/p>\n\n\n\n<p style=\"text-align:center\">\uff08Viral Branding versus Viral Action\uff09<\/p>\n\n\n\n<p>\u75c5\u6bd2\u8425\u9500\u5206\u4e3a\u75c5\u6bd2\u6027\u54c1\u724c\u4e0e\u75c5\u6bd2\u6027\u884c\u52a8\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"653\" height=\"283\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/image-34.png\" alt=\"\" class=\"wp-image-21366\"\/><\/figure>\n\n\n\n<p><strong>1\u3001\u75c5\u6bd2\u6027\u54c1\u724c<\/strong><\/p>\n\n\n\n<p>\u4e00\u822c\u8bf4\u7684\u75c5\u6bd2\u8425\u9500\uff0c\u5176\u5b9e\u5c31\u662f\u75c5\u6bd2\u6027\u54c1\u724c\u3002\u4e5f\u5c31\u662f\u201c\u505a\u4e00\u4ef6\u5f88\u9177\u7684\u4e8b\uff0c\u8ba9\u5927\u5bb6\u90fd\u613f\u610f\u53bb\u8c08\u8bba\u5b83\u201d\u3002\u8fd9\u6837\u7684\u4f8b\u5b50\u6709\u5f88\u591a\uff0c\u6bd4\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7f51\u6613\u4e91\u97f3\u4e50\u7684\u201c\u7ea2\u8272\u4e50\u8bc4\u5217\u8f66\u201d<\/li><li>\u65b0\u4e16\u76f8\u7684\u201c\u9003\u79bb\u5317\u4e0a\u5e7f\u201d\u548c\u201c\u5730\u94c1\u4e22\u4e66\u5927\u4f5c\u6218\u201d<\/li><li>\u767e\u96c0\u7f9a\u7684\u300a\u4e00\u4e5d\u4e09\u4e00\u300b\u795e\u957f\u56fe<\/li><li>\u7f51\u6613\u4e91\u8bfe\u5802\u548c\u4e09\u8054\u542c\u5468\u520a\u7684\u5206\u9500\u6d77\u62a5<\/li><\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u73b0\u8c61\u7ea7\u7684\u75c5\u6bd2\u4f20\u64ad\uff0c\u9700\u8981\u8db3\u591f\u7684\u521b\u610f\uff0c\u56e0\u6b64\u53ef\u590d\u5236\u6027\u8f83\u4f4e\uff0c\u4e00\u822c\u516c\u53f8\u5f88\u96be\u505a\u5230\u3002<\/p>\n\n\n\n<p><strong>2\u3001\u75c5\u6bd2\u6027\u884c\u52a8<\/strong><\/p>\n\n\n\n<p>\u8fd9\u4e2a\u75c5\u6bd2\u8425\u9500\u65b9\u5f0f\u5c31\u662f\u6df1\u8015\u201c\u4ea7\u54c1\u201d\uff0c\u4e5f\u5c31\u662f\u201c\u505a\u4e00\u4e9b\u5bb9\u6613\u4f20\u64ad\u7ed9\u522b\u4eba\u7684\u4e8b\u60c5\u3002\u201d<\/p>\n\n\n\n<p>\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u5173\u6ce8\u66f4\u591a\u7684\u662f\u75c5\u6bd2\u4f20\u64ad\u7684\u673a\u5236\uff0c\u800c\u975e\u4f20\u8f93\u7684\u5185\u5bb9\u3002\u5bf9\u4e8e\u8bb8\u591a\u4ea7\u54c1\u800c\u8a00\uff0c\u8fd9\u610f\u5473\u7740\u4f60\u9700\u8981\u8ba9\u7528\u6237\u66f4\u9ad8\u6548\u5730\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u4f20\u64ad\u4f60\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u8fd9\u7c7b\u7684\u4f8b\u5b50\u4e5f\u6709\u5f88\u591a\uff0c\u6bd4\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>YouTube\u7ed9\u7528\u6237\u63d0\u4f9b\u53ef\u4ee5\u5feb\u901f\u628a\u89c6\u9891\u590d\u5236\u7c98\u8d34\u5230\u5176\u4ed6\u7f51\u7ad9\u7684\u4ee3\u7801\u3002<\/li><li>\u7f51\u6613\u8717\u725b\u9605\u8bfb\u53ef\u4ee5\u8ba9\u7528\u6237\u76f4\u63a5\u628a\u597d\u53e5\u5b50\u4fdd\u5b58\u6210\u56fe\u7247\u3002<\/li><li>\u5f97\u5230\u53ef\u4ee5\u751f\u6210\u5e26\u6709\u7528\u6237\u6635\u79f0\u7684\u9080\u8bf7\u51fd\u3002<\/li><\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u4f20\u64ad\uff0c\u4f9d\u9760\u7684\u5e76\u4e0d\u662f\u5f88\u9177\u7684\u521b\u610f\uff0c\u4ed6\u4eec\u662f\u5efa\u7acb\u5728\u4ea7\u54c1\u5185\u7684\uff0c\u4f9d\u9760\u7684\u662f\u81ea\u4f20\u64ad\u3002<\/p>\n\n\n\n<p style=\"text-align:center\">\u516b\u3001\u4ea7\u54c1\u6b7b\u4ea1\u5faa\u73af<\/p>\n\n\n\n<p style=\"text-align:center\">\uff08The Product Death Cycle\uff09<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"654\" height=\"309\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/image-35.png\" alt=\"\" class=\"wp-image-21367\"\/><\/figure>\n\n\n\n<p>\u53ef\u4ee5\u770b\u5230\uff0c\u8fd9\u4e2a\u6b7b\u4ea1\u5faa\u73af\u4e00\u5171\u67093\u6b65\uff0c\u4e0b\u9762\u6211\u4eec\u5c31\u6765\u8be6\u7ec6\u4e86\u89e3\u4e0b\u6bcf\u4e00\u6b65\uff1a<br><\/p>\n\n\n\n<p><strong>1\u3001\u6ca1\u4eba\u4f7f\u7528\u4ea7\u54c1<\/strong><\/p>\n\n\n\n<p>\u5bf9\u4e8e\u521d\u521b\u4ea7\u54c1\u6765\u8bf4\uff0c\u8fd9\u4e2a\u73b0\u8c61\u975e\u5e38\u5e38\u89c1\u3002\u9762\u5bf9\u8fd9\u4e2a\u56f0\u5883\u91c7\u53d6\u7684\u65b9\u6cd5\uff0c\u6709\u53ef\u80fd\u662f\u4f7f\u4ea7\u54c1\u9677\u5165\u6b7b\u4ea1\u5faa\u73af\u7684\u5f00\u7aef\u3002<\/p>\n\n\n\n<p><strong>2\u3001\u5411\u7528\u6237\u8c03\u7814\u7f3a\u5931\u7684\u529f\u80fd<\/strong><\/p>\n\n\n\n<p>\u5f53\u4f60\u95ee\u7528\u6237\u201c\u4f60\u89c9\u5f97\u4ec0\u4e48\u529f\u80fd\u7f3a\u5931\uff1f\u201d\u65f6\uff0c\u5c31\u5b8c\u5168\u662f\u7528\u6237\u5bfc\u5411\u800c\u975e\u6709\u4e00\u4e2a\u4ea7\u54c1\u524d\u77bb\u4e86\uff0c\u800c\u8fd9\u662f\u4e2a\u91cd\u5927\u7684\u9519\u8bef\u3002\u539f\u56e0\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5df2\u6709\u7528\u6237\u7684\u89c2\u70b9\u5e76\u4e0d\u80fd\u4ee3\u8868\u66f4\u5e9e\u5927\u7684\u975e\u4f7f\u7528\u7528\u6237\u7fa4\u4f53\uff0c\u8fd9\u4e9b\u89c2\u70b9\u53cd\u800c\u4f1a\u8bef\u5bfc\u4f60\u3002<\/li><li>\u4ea7\u54c1\u7684\u95ee\u9898\u5f80\u5f80\u4e0d\u5355\u662f\u529f\u80fd\u7684\u7f3a\u5931\uff0c\u8fd8\u6709\u53ef\u80fd\u662f\u5b9a\u4ef7\u8fc7\u9ad8\u3001\u5ba3\u4f20\u4e0d\u5230\u4f4d\u3001\u6216\u8005\u5b9a\u4f4d\u4e0d\u51c6\u7b49\u7b49\u3002<\/li><\/ul>\n\n\n\n<p><strong>3\u3001\u4e0a\u7ebf\u7f3a\u5931\u7684\u529f\u80fd<\/strong><\/p>\n\n\n\n<p>\u5982\u679c\u5bc4\u5e0c\u671b\u4e8e\u901a\u8fc7\u52a0\u4e0a\u7f3a\u5931\u7684\u529f\u80fd\uff0c\u5c31\u6709\u7528\u6237\u6765\u4f7f\u7528\uff0c\u90a3\u5c31\u5927\u9519\u7279\u9519\u4e86\u3002\u4ea7\u54c1\u548c\u7528\u6237\u53d1\u751f\u4ea4\u4e92\uff0c\u662f\u5728\u6700\u521d\u7528\u6237\u7684\u51e0\u6b21\u8bbf\u95ee\u4e2d\uff0c\u800c\u8fd9\u51e0\u6b21\u7684\u4ea4\u4e92\u5173\u7cfb\u81f3\u5173\u91cd\u8981\uff0c\u6bd4\u5982\u5411\u7528\u6237\u5c55\u73b0\u201cAha moment\u201d\u3002\u4e0a\u7ebf\u7f3a\u5931\u7684\u529f\u80fd\uff0c\u5e76\u4e0d\u80fd\u66ff\u4ee3\u7528\u6237\u4f53\u9a8c\u6700\u8584\u5f31\u7684\u73af\u8282\u3002\u5047\u8bbe\u4e0a\u7ebf\u7684\u529f\u80fd\u5c31\u662f\u89e3\u51b3\u6838\u5fc3\u4f53\u9a8c\uff0c\u90a3\u5c31\u8981\u770b\u6709\u6ca1\u6709\u63d0\u5347\u6574\u4f53UI\u6d41\u7a0b\uff0c\u5426\u5219\u7528\u6237\u662f\u4e0d\u4f1a\u4e70\u5355\u7684\u3002<\/p>\n\n\n\n<p>\u60f3\u8981\u6253\u7834\u201c\u4ea7\u54c1\u6b7b\u4ea1\u5faa\u73af\u201d\uff0c\u5c31\u9700\u8981\u591a\u95ee\u51e0\u4e2a\u201cWhy\u201d\uff0c\u6bd4\u5982\u201c\u8fd9\u8db3\u4ee5\u5f71\u54cd\u7528\u6237\u4f53\u9a8c\u4e48\uff1f\u8fd8\u662f\u4ec5\u4ec5\u662f\u4e2a\u5f88\u9177\u4f46\u5374\u5c0f\u4f17\u7684\u529f\u80fd\uff1f\u201d\u53ea\u6709\u8fd9\u6837\uff0c\u624d\u80fd\u627e\u5230\u6700\u6839\u672c\u7684\u539f\u56e0\u3002\u800c\u89e3\u51b3\u7684\u65b9\u6cd5\u4e5f\u5e38\u5e38\u662f\u4e00\u7cfb\u5217\u7684\uff1a\u5e02\u573a\u3001\u5b9a\u4ef7\u3001\u6e20\u9053\u3001\u5185\u5bb9\uff0c\u751a\u81f3\u662f\u6218\u7565\u7b49\u7b49\u3002<\/p>\n\n\n\n<p style=\"text-align:center\">\u4e5d\u3001\u7528\u6237\u8bf4\u201c\u62dc\u62dc\u201d\u768425\u4e2a\u7406\u7531<\/p>\n\n\n\n<p style=\"text-align:center\">\uff0825 exit points\uff09<\/p>\n\n\n\n<p>\u793e\u4ea4\u4ea7\u54c1\u4e2d\uff0c\u7528\u6237\u751f\u547d\u5468\u671f\u53ef\u4ee5\u5206\u4e3a\u4ee5\u4e0b5\u4e2a\u9636\u6bb5\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"655\" height=\"262\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/image-36.png\" alt=\"\" class=\"wp-image-21368\"\/><\/figure>\n\n\n\n<p>\u4e0b\u9762\u5c31\u6839\u636e\u8fd95\u4e2a\u9636\u6bb5\uff0c\u544a\u8bc9\u5927\u5bb6\u7528\u6237 say goodbay \u768425\u4e2a\u7406\u7531\u3002<\/p>\n\n\n\n<p><strong>1\u3001\u9996\u6b21\u4f53\u9a8c<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201c\u6211\u4e0d\u77e5\u9053\u8fd9\u4e2a\u7f51\u7ad9\u662f\u5e72\u5565\u7684\u201d<\/li><li>\u201c\u8fd9\u4e2a\u7f51\u7ad9\u4e0d\u9002\u5408\u6211\u201d<\/li><li>\u201c\u989c\u8272\/\u8bbe\u8ba1\/\u56fe\u6807\u770b\u8d77\u6765\u602a\u602a\u7684\u201d<\/li><li>\u201c\u6211\u5df2\u7ecf\u7528\u4e86X\u4e86\u201d<\/li><li>\u201c\u6211\u4e0d\u60f3\u6ce8\u518c\u201d<\/li><\/ul>\n\n\n\n<p><strong>2\u3001\u53ea\u6709\u4e2a\u522b\u597d\u53cb<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201c\u6211\u6ca1\u6709\u65f6\u95f4\u53bb\u53c2\u4e0e\u201d<\/li><li>\u201c\u6211\u5f88\u5b64\u72ec\uff0c\u6ca1\u6709\u4ec0\u4e48\u5076\u9047\u201d<\/li><li>\u201c\u6211\u5fd8\u8bb0\u4e86\u5bc6\u7801\u201d<\/li><li>\u201c\u6211\u4e0d\u77e5\u9053\u5982\u4f55\u4e0e\u4eba\u4ea4\u8c08\u201d<\/li><li>\u201c\u6211\u4ec5\u4ec5\u6bcf\u51e0\u4e2a\u6708\u624d\u767b\u9646\u4e00\u6b21\u201d<\/li><\/ul>\n\n\n\n<p><strong>3\u3001\u6709\u4e86\u66f4\u591a\u597d\u53cb<\/strong><\/p>\n\n\n\n<ul 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\u662f\u5176\u4e2d\u4e4b\u4e00\u3002\u770b\u4e86\u4ed6\u7684 blog \u6536\u83b7\u591a\u591a\uff0c\u603b\u7ed3\u4e868\u70b9\u77e5\u8bc6\u6a21\u5757\u5e72\u8d27\uff0c\u5206\u4eab\u7ed9\u5927\u5bb6\u3002 \u9605\u8bfb\u65f6\u7ed9\u5927\u5bb6\u4e2a\u5c0f 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