{"id":21897,"date":"2019-06-11T16:05:03","date_gmt":"2019-06-11T08:05:03","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=21897"},"modified":"2019-06-11T16:05:06","modified_gmt":"2019-06-11T08:05:06","slug":"%e5%b0%8f%e7%ba%a2%e4%b9%a6%e7%9a%84%e6%8e%a8%e5%b9%bf%e7%ad%96%e7%95%a5%e5%92%8c%e6%96%b9%e6%b3%95%ef%bc%81","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\/21897.html","title":{"rendered":"\u5c0f\u7ea2\u4e66\u7684\u63a8\u5e7f\u7b56\u7565\u548c\u65b9\u6cd5\uff01"},"content":{"rendered":"\n

<\/p>\n\n\n\n

\u8bf4\u8d77\u5c0f\u7ea2\u4e66<\/a><\/span>\uff0c\u5927\u5bb6\u7b2c\u4e00\u4e2a\u60f3\u5230\u4ec0\u4e48\uff1f
<\/p>\n\n\n\n

\u4f5c\u4e3a\u8425\u9500\u5708\u7684\u540c\u80de\u4eec\uff0c\u9996\u5148\u60f3\u5230\u7684\u5f53\u7136\u662f\u5e7f\u544a\u548c\u94b1\u554a\u3002<\/p>\n\n\n\n

\u4e0d\u5f97\u4e0d\u8bf4\uff0c\u5c0f\u7ea2\u4e66\u771f\u7684\u662f\u8ba9\u4eba\u770b\u5e7f\u544a\u770b\u7684\u5fc3\u7518\u60c5\u613f\u7684\u5e73\u53f0\u3002<\/p>\n\n\n\n

\u4ece\u201c\u53d1\u73b0\u5168\u4e16\u754c\u7684\u597d\u4e1c\u897f\u201d\u79cd\u8349PGC\u5230\u201c\u6807\u8bb0\u6211\u7684\u751f\u6d3b\u201d \u7684\u751f\u6d3b\u65b9\u5f0f\u5206\u4eabUGC\u5e73\u53f0\uff0c\u5c0f\u7ea2\u4e66\u7684\u5546\u4e1a\u5316\u4e4b\u8def\u5b9e\u5c5e\u4e0d\u6613\u3002<\/p>\n\n\n\n

\u800c\u5bf9\u4e8e\u5404\u5927\u54c1\u724c\u6765\u8bb2\uff0c\u5c0f\u7ea2\u4e662\u4ebf\u7528\u6237\uff0c70%\u5360\u6bd4\u768490\u540e\u4eba\u7fa4\uff0c300%\u7684\u7528\u6237\u589e\u957f\uff0c\u4ee5\u53ca\u6bcf\u5929\u8fd110\u4ebf\u6b21\u66dd\u5149\uff0c\u662f\u975e\u5e38\u6709\u529b\u7684\u6570\u636e\uff0c\u66f4\u52a0\u6fc0\u53d1\u4e86\u5927\u5bb6\u60f3\u5728\u5c0f\u7ea2\u4e66\u5e73\u53f0\u4e0a\u8fdb\u884c\u4ea7\u54c1\u6216\u54c1\u724c \u63a8\u5e7f<\/a><\/span>\u7684\u60f3\u6cd5\u3002<\/p>\n\n\n\n

\u4eca\u5929\u5c31\u548c\u5927\u5bb6\u5206\u4eab\u51e0\u4e2a\u7ea2\u4e66\u63a8\u5e7f\u7b56\u7565\u3002\u5728\u6b64\u4e4b\u524d\uff0c\u5148\u4e86\u89e3\u4e0b\u5c0f\u7ea2\u4e66\u7684\u57fa\u672c\u60c5\u51b5\u5427\u3002
<\/p>\n\n\n\n

\u5c0f\u7ea2\u4e66\u4eba\u7fa4\u4e3b\u8981\u4ee5\u5973\u6027\u4e3a\u4e3b\uff0c\u9ad8\u8fbe86.05%\uff0c\u7537\u6027\u4ec5\u5360\u6bd413.95%\u3002<\/p>\n\n\n\n

<\/figcaption><\/figure><\/div>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u9664\u4e86\u4eba\u7fa4\u5177\u5907\u54c1\u724c\u8425\u9500\u7684\u4f18\u52bf\u4e4b\u5916\uff0c\u5c0f\u7ea2\u4e66\u5e73\u53f0\u5176\u4ed6\u51e0\u4e2a\u4f18\u52bf\u4e5f\u5177\u6709\u8bf4\u670d\u529b\u3002<\/p>\n\n\n\n
**\u4e00\u3001\u5c0f\u7ea2\u4e66\u7684\u4f18\u52bf<\/strong><\/p>\n\n\n\n**
**\u793e\u533a\u57fa\u56e0\uff1a \u4ecePGC\u5f0f\u7684\u5355\u5411\u8f93\u51fa\u8d2d\u7269\u653b\u7565\u5230UGC\u5f0f\u7684\u6d77\u5916\u8d2d\u7269\u5206\u4eab\u793e\u533a\u3002<\/p>\n\n\n\n**
\u79cd\u8349\u5e73\u53f0\uff1a\u4f17\u591a\u660e\u661f\u4e0e\u4f18\u8d28\u8fbe\u4eba\u7684\u7b14\u8bb0\u5206\u4eab\uff0c\u6210\u4e3a\u4e1a\u5185\u8457\u540d\u7684\u201c\u79cd\u8349\u5e73\u53f0\u201d\uff0c\u540c\u65f6\u4e5f\u662f\u201c\u8f6f\u6587\u805a\u96c6\u5730\u201d\u3002<\/p>\n\n\n\n
\u6dd8\u5b9d\u6253\u901a\uff1a\u624b\u6dd8\u65b0\u4e00\u8f6e\u7684\u5185\u6d4b\u5b9e\u73b0\u4e86\u4e0e\u5c0f\u7ea2\u4e66\u5185\u5bb9\u7684\u6253\u901a\uff0c\u5c31\u662f\u8bf4\u4ee5\u540e\u4f60\u4f1a\u5728\u6dd8\u5b9d\u4e0a\u770b\u5230\u5c0f\u7ea2\u4e66\u3002<\/p>\n\n\n\n
**\u7cbe\u51c6\u6d41\u91cf\uff1a\u4ee5\u5973\u6027\u4e3a\u4e3b\u7684\u4e2d\u7b49\u6d88\u8d39\u53ca\u4ee5\u4e0a\u7684\u4eba\u7fa4\uff0c\u5f62\u6210\u8d85\u7cbe\u51c6\u6d41\u91cf\u6c60\u3002<\/p>\n\n\n\n**
**\u57fa\u4e8e\u4ee5\u4e0a\u4f18\u52bf\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u76ee\u524d\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\u7684\u7b56\u7565\u4e3b\u8981\u6709\u4ee5\u4e0b\u4e09\u79cd\u3002<\/p>\n\n\n\n**
**\u4e8c\u3001\u660e\u661fKOL\u7206\u6b3e\u63a8\u8350<\/strong><\/p>\n\n\n\n**
\u501f\u52a9\u660e\u661f\u6548\u5e94\u548c\u8fbe\u4eba\u8ddf\u968f\uff0c\u8ba9\u54c1\u724c\u6216\u4ea7\u54c1\u5728\u77ed\u65f6\u95f4\u96c6\u4e2d\u7206\u53d1\uff1b\u6df1\u5165\u79cd\u8349\u3001\u4f7f\u7528\u6280\u5de7\u3001\u8d2d\u4e70\u94fe\u63a5\u2026\u2026\u4ee5\u5206\u4eab\u4e3a\u524d\u63d0\u5e26\u52a8\u5403\u7a7f\u73a9\u4e50\u4e70\u3002<\/p>\n\n\n\n
**\u5f62\u6210\u201d\u521b\u610f\u5236\u4f5c\u3001\u660e\u661f\u63a8\u8350\u3001KOL\u79cd\u8349\u3001\u5f15\u5bfc\u8d2d\u4e70\u201c\u8425\u9500\u95ed\u73af\u3002<\/p>\n\n\n\n**
$\"\"$ <\/figure><\/div>\n\n\n\n
**\u4e09\u3001\u7f51\u7ea2\u8054\u52a8\u9738\u5c4f\u8425\u9500<\/strong><\/p>\n\n\n\n**
**\u6d77\u91cf\u7f51\u7ea2\u9ad8\u8d28\u5e72\u8d27\u5185\u5bb9\u4e3a\u54c1\u724c\u8425\u9020\u201c\u73b0\u8c61\u7ea7\u5237\u5c4f\u201d\u3002<\/p>\n\n\n\n**
1\u3001\u53d1\u8d77\u8bdd\u9898\uff1a\u4f9d\u6258\u5927\u6570\u636e\u5206\u6790\u3001\u76ee\u6807\u4eba\u7fa4\u753b\u50cf\u3001\u540c\u884c\u7ade\u54c1\u8bcd\u6570\u636e\u6784\u601d\u8bdd\u9898\u3002<\/p>\n\n\n\n
\u8bdd\u9898\u4e3e\u4f8b\uff1a\u4e0d\u4e70\u4f1a\u540e\u6094\u7cfb\u5217|\u5206\u4eab\u4e00\u76d8\u6e29\u67d4\u5230\u7206\u70b8\u7684\u773c\u5f71\u76d8\uff08\u9644\u6559\u7a0b\uff09#\u773c\u5f71\u8bd5\u8272 #\u5e73\u4ef7\u773c\u5f71 #\u773c\u5986\u6d4b\u8bc4\u3002<\/p>\n\n\n\n
2\u3001\u7f51\u7ea2\u7092\u4f5c\uff1a\u4ece\u4e00\u4e2a\u7f51\u7ea2\u5230\u51e0\u5341\u4e2a\u7f51\u7ea2\u4e00\u8d77\u7684\u5b89\u5229\uff0c\u5438\u5f15\u5404\u8defKOL\u5f62\u6210\u7279\u5b9aUGC\u6c1b\u56f4\u3002<\/p>\n\n\n\n
\u4f20\u64ad\u8def\u7ebf\uff1a\u5185\u90e8\u95ed\u73af\uff0c\u4e2d\u90e8\u7f51\u7ea2\u4e3a\u4e3b\uff0c\u5c3e\u90e8\u7ea2\u4eba\u4e3a\u8f85\uff0c\u5f62\u6210\u201c\u793e\u4ea4+\u7535\u5546\u201d\u95ed\u73af\uff1b\u5916\u90e8\u8f90\u5c04\uff0c\u641c\u7d22\u5f15\u64ce\u5173\u952e\u5b57\u8986\u76d6\u3001\u793e\u4ea4\u5a92\u4f53\u3002<\/p>\n\n\n\n
**3\u3001\u7c89\u4e1d\u4e92\u52a8\uff1a\u540c\u6b65\u63a8\u51fa\u7c89\u4e1d\u4e92\u52a8\u6d3b\u52a8\uff0c\u501f\u52a9\u7c89\u4e1d\u529b\u91cf\u4ea7\u751f\u8425\u9500\u88c2\u53d8\u3002<\/p>\n\n\n\n**
\u4e92\u52a8\u4e3e\u4f8b\uff1a\u4e0e\u535a\u4e3b\u4e92\u52a8\u6709\u5956\uff0c\u968f\u673a\u8d60\u9001\u8bd5\u7528\u88c5\uff0c\u5982\uff1a\u8bc4\u8bba\u6709\u5956\uff0c\u6d3b\u8dc3\u6709\u5956\uff0c\u6652\u7269\u6709\u5956\u3002\u5c06\u7ebf\u4e0a\u4eba\u6c14\u62c9\u8fdb\u7ebf\u4e0b\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
4\u3001\u70ed\u95e8\u63a8\u8350\uff1a\u638c\u63e1\u5c0f\u7ea2\u4e66\u5e73\u53f0\u5185\u5bb9\u63a8\u8350\u673a\u5236\uff0c\u5185\u5916\u90e8\u624b\u6bb5\u7ed3\u5408\uff0c\u8ba9\u6548\u679c\u7acb\u89c1\u6210\u6548\u3002<\/p>\n\n\n\n
\u63a8\u8350\u6280\u5de7\uff1a\u5185\u90e8\u6280\u5de7\uff1a\u5173\u952e\u5b57\u51c6\u786e\u83b7\u53d6\uff1b\u7b5b\u9009\u9ad8\u8d28\u91cf\u6743\u91cd\u8d26\u53f7\u3002\u5916\u90e8\u6280\u5de7\uff1a\u901a\u8fc7\u5916\u90e8\u6e20\u9053\u63d0\u5347\u8bc4\u8d5e\u85cf\u6570\u91cf\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
5\u3001\u8d2d\u4e70\uff1a\u5c0f\u7ea2\u4e66\u63a8\u5e7f\u7b14\u8bb0\/\u89c6\u9891\u4e2d\u8f6f\u690d\u5165\u5546\u54c1\u8d2d\u4e70\u94fe\u63a5\uff0c\u63d0\u5347\u8d2d\u4e70\u7387\u3002<\/p>\n\n\n\n
\u9500\u552e\u8f6c\u5316\uff1a\u7b14\u8bb0\u4e2d\u7a7f\u63d2\u7528\u6237\u63a8\u8350\u548c\u798f\u5229\u793e\u5546\u54c1\u63a8\u8350\uff0c\u63d0\u9ad8\u5546\u54c1\u66dd\u5149\u7387\uff0c\u589e\u52a0\u8ba2\u5355\u91cf<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u7ea2\u4eba\u79cd\u8349\u8bc4\u6d4b\u8425\u9500<\/p>\n\n\n\n
\u201c\u79cd\u8349\u201d\u4e0d\u8981\u6c42\u5927\u800c\u5168\uff0c\u800c\u8981\u6c42\u5c0f\u800c\u7f8e\uff0c\u5728\u67d0\u4e00\u5782\u76f4\u9886\u57df\u6df1\u8015\uff0c\u4e3a\u7279\u5b9a\u5708\u5c42\u4e2d\u7684\u4eba\u5851\u9020\u4e13\u5c5e\u7684\u5b58\u5728\u611f\u548c\u5f52\u5c5e\u611f\u3002<\/p>\n\n\n\n
1\u3001\u5c0f\u7ea2\u4e66\u5782\u76f4\u9886\u57df\u7ec6\u5206\uff0c\u53ef\u6839\u636e\u54c1\u724c\u6240\u5728\u9886\u57df\u8fdb\u884c\u5708\u5c42\u8425\u9500\uff0c\u5982\u6bcd\u5a74\u5708\u3001\u840c\u5a03\u5708\u3001\u65f6\u5c1a\u5708\u3001\u62a4\u80a4\u5708\u3001\u5f69\u5986\u5708\u7b49\uff0c\u6df1\u8015\u505a\u7cbe\u7ec6\u5316\u8425\u9500\u3002<\/p>\n\n\n\n
2\u3001\u793e\u7fa4\u7f51\u7edc\uff1a\u901a\u8fc7\u793e\u7fa4\u8054\u7ed3\u7528\u6237\uff0c\u4e3a\u4ed6\u4eec\u8425\u9020\u7fa4\u4f53\u5f52\u5c5e\u611f\uff0c\u6316\u6398\u793e\u7fa4\u7ecf\u6d4e\u3002<\/p>\n\n\n\n
3\u3001KOL\u610f\u89c1\u9886\u8896\u4e2a\u6027\u5316\u5c55\u793a\uff0c\u4eb2\u81ea\u6d4b\u8bc4\uff0c\u7528\u4e2a\u4eba\u54c1\u724c\u5e26\u52a8\u7528\u6237\u7684\u8ba4\u540c\u4e0e\u8ffd\u968f\uff0c\u8fbe\u5230\u54c1\u724c\u79cd\u8349\u76ee\u7684\u3002<\/p>\n\n\n\n
4\u3001\u719f\u4eba\u53e3\u7891\uff1a\u5f3a\u5173\u7cfb\u4fc3\u8fdb\uff0c\u9ad8\u4fe1\u4efb\uff0c\u5206\u4eab\u4e92\u60e0\uff0c\u8fbe\u5230\u79cd\u8349\u7684\u76ee\u7684\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u57fa\u4e8e\u5185\u5bb9\u5c42\u9762\uff0c\u4e0e\u5927\u5bb6\u5206\u4eab\u4ee5\u4e0a\u4e09\u4e2a\u63a8\u5e7f\u7b56\u7565\uff0c\u901a\u8fc7\u660e\u661fKOL\u63a8\u8350\u3001\u7f51\u7ea2\u8054\u52a8\u9738\u5c4f\u3001\u7ea2\u4eba\u79cd\u8349\u6d4b\u8bc4\u4e3a\u54c1\u724c\u8425\u9020\u826f\u597d\u53e3\u7891\uff0c\u4e3a\u54c1\u724c\u5b9e\u73b0\u5927\u91cf\u66dd\u5149\u3002<\/p>\n\n\n\n
\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u540c\u65f6\u6811\u7acb\u8d77\u54c1\u724c\u72ec\u7279\u5f62\u8c61\uff0c\u4e3a\u54c1\u724c\u5e26\u6765\u66f4\u9ad8\u7684\u8f6c\u5316\u3002<\/p>\n\n\n\n
\u4e3e\u4e2a\u5c0f\u7ea2\u4e66\u63a8\u5e7f\u7684\u6848\u4f8b\uff0c\u5e26\u4f60\u201c\u4e91\u5b9e\u8df5\u201d\u3002<\/p>\n\n\n\n
\u4eca\u5e74\u5e74\u521d\uff0c\u4e00\u4e2a\u65b0\u5174\u7684\u7f8e\u5986\u54c1\u724c\u4e0d\u65ad\u51fa\u73b0\u5728\u5e74\u8f7b\u5973\u6027\u6d88\u8d39\u8005\u773c\u524d\uff0c\u65e0\u8bba\u662f\u6296\u97f3\u3001\u5fae\u4fe1\u3001\u5fae\u535a\u3002<\/p>\n\n\n\n
\u5f53\u7136\u5728\u5c0f\u7ea2\u4e66\u4e0a\u66f4\u662f\u4e00\u7247\u201cOMG\uff0c\u592a\u597d\u7528\u4e86\u5427\u201d\uff0c\u5b83\u5c31\u662f\u5b8c\u7f8e\u65e5\u8bb0\u3002<\/p>\n\n\n\n
2017\u5e748\u6708\u5f00\u8bbe\u5929\u732b\u65d7\u8230\u5e97\uff0c2019\u5e741\u6708\u6dd8\u5b9d\u5929\u732b\u7f8e\u5986\u6708\u9500\u6392\u884c\u699c\u4f4d\u5217\u7b2c7\uff0c\u5728\u5b83\u540e\u9762\u7684\u662f\u7eaa\u68b5\u5e0c\uff0c\u8d44\u751f\u5802\uff0c\u8fea\u5965\uff0c\u963f\u739b\u5c3c\u7b49\u56fd\u9645\u9876\u7ea7\u5927\u724c\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u5b8c\u7f8e\u65e5\u8bb0\u8fc5\u901f\u8d70\u7ea2\u7684\u80cc\u540e\u79bb\u4e0d\u5f00\u5185\u5bb9\u8425\u9500\u6a21\u5f0f\u7684\u6253\u9020\uff0c\u8425\u9500\u51e0\u4e4e\u5305\u542b\u4e86\u6240\u6709\u70ed\u95e8\u7684\u8425\u9500\u6e20\u9053\u3002<\/p>\n\n\n\n
\u7cbe\u81f4\u732a\u732a\u5973\u5b69\u7684\u624b\u673a\u91cc\uff0c\u8c01\u6ca1\u6709\u53d8\u7f8e\u795e\u5668\u5c0f\u7ea2\u4e66\u3002\u5c0f\u7ea2\u4e66\u4e0a\u7684\u7cbe\u81f4\u5973\u5b69\u4eec\u66f4\u52a0\u5173\u6ce8\u7f8e\u5986\u3001\u62a4\u80a4\u3001\u4fdd\u5065\u54c1\u7b49\u9886\u57df\u3002<\/p>\n\n\n\n
\u5c0f\u7ea2\u4e66\u6570\u636e\u663e\u793a\uff0c\u6240\u6709\u6570\u636e\u4e2d\uff0c\u7f8e\u5986\u6392\u884c\u7b2c\u4e00\uff0c\u8fd9\u4e5f\u662f\u5b8c\u7f8e\u65e5\u8bb0\u91cd\u70b9\u5e03\u5c40\u5c0f\u7ea2\u4e66\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u5728\u5185\u5bb9\u4e0a\uff0c\u5b8c\u7f8e\u65e5\u8bb0\u7684\u5c0f\u7ea2\u4e66\u54c1\u724c\u8d26\u53f7\u7d2f\u79ef\u7c89\u4e1d106.7\u4e07\uff0c\u83b7\u8d5e53.9\u4e07\uff0c\u7c89\u4e1d\u6570\u8fdc\u8d85\u6b27\u83b1\u96c5\u3001\u739b\u4e3d\u9edb\u4f73\u7b49\u5f69\u5986\u54c1\u724c\u3002<\/p>\n\n\n\n
\u81ea2017\u5e74\u8d77\u5171\u8ba1\u53d1\u5e03\u7b14\u8bb0254\u7bc7\uff0c\u5176\u4e2d26\u7bc7\u662f\u4ee5\u89c6\u9891\u7684\u5f62\u5f0f\u5448\u73b0\uff0c\u666e\u901a\u7b14\u8bb0\u6570\u8fdc\u8d85\u89c6\u9891\u7b14\u8bb0\u3002<\/p>\n\n\n\n
$\"\"$

<\/figcaption><\/figure>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
\u5728\u6e20\u9053\u4e0a\uff0c\u4ece2017\u5e74\u5f00\u59cb\u5b8c\u7f8e\u65e5\u8bb0\u5f00\u59cb\u6295\u653e\u660e\u661f\u3001\u5934\u90e8KOL\u3001\u8170\u90e8KOL\uff0c\u7d20\u4eba\u7684\u7b14\u8bb0\u51e0\u4e4e\u5e2d\u5377\u4e86\u5c0f\u7ea2\u4e66\uff0c\u79cd\u8349\u7206\u6587\u5728\u5c0f\u7ea2\u4e66\u4e0a\u4e0d\u65ad\u4e8c\u6b21\u4f20\u64ad\u3001\u5f62\u6210\u88c2\u53d8\u5f0f\u4f20\u64ad\u3002<\/p>\n\n\n\n
**1\u3001\u660e\u661f\u6295\u653e<\/strong><\/p>\n\n\n\n**
\u9009\u62e9\u6b27\u9633\u5a1c\u5a1c\u3001\u6797\u5141\u3001\u5f20\u97f6\u6db5\u7b49\u660e\u661f\u8fdb\u884c\u79cd\u8349\u63a8\u8350\uff0c\u901a\u8fc7\u660e\u661f\u5e26\u6765\u77ed\u671f\uff0c\u7206\u53d1\u5f0f\u5173\u6ce8\u548c\u8ba8\u8bba\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u6b27\u9633\u5a1c\u5a1c\u7684\u79cd\u8349\u6536\u5230\u4e868.3\u4e07\u7684\u70b9\u8d5e\uff0c3.6\u4e07\u7684\u6536\u85cf\uff0c2728\u7684\u8bc4\u8bba\u3002<\/p>\n\n\n\n
\u6797\u5141\u7684\u79cd\u8349\u6536\u5230\u4e861.8\u4e07\u7684\u70b9\u8d5e\uff0c2.3\u4e07\u7684\u6536\u85cf\uff0c2382\u6761\u8bc4\u8bba\u3002<\/p>\n\n\n\n
\u5f20\u97f6\u6db5\u57283\u8005\u4e2d\u6700\u5c11\u4e86\uff0c\u6536\u83b7\u4e869170\u4e2a\u70b9\u8d5e\uff0c7125\u4e2a\u6536\u85cf\uff0c647\u6761\u8bc4\u8bba\u3002<\/p>\n\n\n\n
**2\u3001\u5934\u90e8+\u4e2d\u8170\u90e8\u7684KOL\u6269\u6563\uff0c\u8bd5\u8272\u79cd\u8349<\/strong><\/p>\n\n\n\n**
\u54c1\u724c\u63d0\u4f9b\u4ea7\u54c1\u57fa\u672c\u4fe1\u606f\uff0c\u7531KOL\u8fdb\u884c\u539f\u521b\u79cd\u8349\u7b14\u8bb0\u53d1\u5e03\u3002\u5934\u56fe\u591a\u4ee5\u8bd5\u8272\u5f62\u5f0f\u51fa\u73b0\u7684\uff0c\u7b2c\u4e00\u65f6\u95f4\u4ece\u89c6\u89c9\u4e0a\u5438\u5f15\u7528\u6237\u5173\u6ce8\uff0c\u8fd9\u4e5f\u662f\u5f69\u5986\u4ea7\u54c1\u7684\u4f18\u52bf\u6240\u5728\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
**3\u3001\u53e3\u7891\u9738\u5c4f<\/strong><\/p>\n\n\n\n**
KOL\u8fdb\u884c\u6d88\u8d39\u5f15\u5bfc\u4e4b\u540e\uff0c\u7d20\u4eba\u8d2d\u4e70\uff0c\u8fdb\u800c\u5728\u5c0f\u7ea2\u4e66\u4e0a\u5206\u4eab\u4ea7\u54c1\u4f7f\u7528\u4f53\u9a8c\uff0c\u5f62\u6210\u4e86\u4e8c\u6b21\u4f20\u64ad\u548c\u58f0\u91cf\u53e0\u52a0\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u636e\u5fae\u70ed\u70b9\u5bf9\u8fd11\u6708\u53c2\u4e0e\u8ba8\u8bba\u201c\u5c0f\u7ea2\u4e66\u201d\u7684\u5fae\u535a\u7528\u6237\u7c89\u4e1d\u5206\u5e03\u5206\u6790\u53ef\u77e5\uff1a<\/p>\n\n\n\n
\u7c89\u4e1d\u6570\u91cf\u4e3a0-49\u4eba\u7684\u5fae\u535a\u7528\u6237\u7ea6300K\uff0c\u7c89\u4e1d\u6570\u91cf\u4e3a50-199\u4eba\u7684\u5fae\u535a\u7528\u6237\u7ea6110K\uff0c\u7c89\u4e1d\u6570\u91cf\u4e3a2000\u4ee5\u4e0a\u7684\u5fae\u535a\u7528\u6237\u7ea660K\uff0c<\/p>\n\n\n\n
\u8fd9\u4e9b\u6570\u636e\u4ece\u4fa7\u9762\u8bf4\u660e\u9664\u4e86\u660e\u661fKOL\u7684\u201c\u79cd\u8349\u201d\u548c\u201c\u5e26\u8d27\u201d\u80fd\u529b\uff0c\u800c\u7d20\u4eba\u5206\u4eab\u662f\u5c0f\u7ea2\u4e66\u7528\u6237\u6700\u504f\u7231\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u90a3\u5bf9\u4e8e\u54c1\u724c\uff0c\u5e94\u8be5\u5982\u4f55\u73a9\u8f6c\u5c0f\u7ea2\u4e66\u8425\u9500\u5462\uff1f<\/p>\n\n\n\n
\u5982\u679c\u4f60\u9884\u7b97\u5145\u88d5\uff1a
<\/p>\n\n\n\n
\u4e0d\u59a8\u5c31\u53c2\u8003\u5b8c\u7f8e\u65e5\u8bb0\u7684\u8425\u9500\u5957\u8def\u8d70\u4e00\u904d\u3002\u901a\u8fc7\u591a\u6837\u5316\uff08\u660e\u661f&\u5404\u7ea7KOL\uff09\u7684KOL\u300c\u79cd\u8349\u300d\u91cd\u590d\u5f3a\u5316\u4ea7\u54c1\u8ba4\u77e5\uff0c\u5f62\u6210\u8d2d\u4e70\u3002<\/p>\n\n\n\n
\u4e5f\u53ef\u4ee5\u53c2\u8003\u540c\u7c7b\u578b\u54c1\u724c\u7684\u6295\u653e\u5185\u5bb9\uff0c\u5e03\u5c40KOL\u77e9\u9635\uff0c\u6bd5\u7adfKOL\u7c89\u4e1d\u91cd\u5408\u5ea6\u9ad8\uff0c\u6548\u679c\u4e0d\u4f1a\u592a\u5dee\u3002<\/p>\n\n\n\n
\u5982\u679c\u4f60\u9884\u7b97\u6709\u9650\uff1a<\/p>\n\n\n\n
\u8fd9\u79cd\u60c5\u51b5\u4e0bROI\u662f\u5fc5\u987b\u8981\u8003\u8651\u7684\uff0c\u9009\u62e9\u6709\u6f5c\u529b\u3001\u6709\u5185\u5bb9\u5236\u4f5c\u80fd\u529b\u7684\u4e2d\u4f4eKOL\u662f\u6700\u7a33\u59a5\u7684\u3002<\/p>\n\n\n\n
\u5176\u4ed6\u60c5\u51b5\u53ef\u6839\u636e\u5b9e\u9645\u60c5\u51b5\u518d\u5206\u6790\u5339\u914d\u3002<\/p>\n\n\n\n
\u6587\uff1a\u8fd0\u8425\u5927\u53d4@\u8fd0\u8425\u5927\u53d4\uff08<\/a>yunyingdashu \uff09<\/a><\/p>\n\n\n\n
PS\uff1a\u672c\u516c\u53f8\u627f\u63a5MCN\u76f8\u5173\u4e1a\u52a1\uff0c\u5982\uff1a\u4ee3\u5199\u4ee3\u53d1\uff0c\u8fbe\u4eba\u79cd\u8349\uff0c\u7ea2\u4eba\u63a2\u5e97\u7b49\uff1b\u540c\u65f6\u7ecf\u8425\u5c0f\u7ea2\u4e66\u7b14\u8bb0\u6392\u540d\uff0c\u4e0b\u62c9\u8bcd\u63a8\u8350\uff0c\u91d1\u51a0\u85af\uff0c\u6570\u636e\u4f18\u5316\u7b49\u4e1a\u52a1\uff1b<\/p>\n\n\n\n
\u6b22\u8fce\u5fae\u4fe1\u6c9f\u901a\uff1a13910532512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n
**\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1a<\/strong><\/p>\n\n\n\n**
**\u300a\u00a0\u5c0f\u7ea2\u4e66\u65b0\u89c4\uff1aMCN\u4e0eKOL\u662f\u4ec0\u4e48\u5173\u7cfb<\/a>\u300b<\/li>**
**\u300a \u5c0f\u7ea2\u4e66\u88ab\u7206\u201c\u7b14\u8bb0\u7070\u4ea7\u201d\u540e\uff0c\u5f3a\u63a8\u7684\u79cd\u8349\u699c\u5355\u8fd8\u53ef\u4fe1\u5417\uff1f<\/a>\u300b\u00a0<\/li>**
\u300a \u8425\u9500\u6848\u4f8b | \u770b\u65b0\u578b\u6d41\u91cf\u6d3c\u5730\u5c0f\u7ea2\u4e66\uff0c\u5982\u4f55\u5236\u9738\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\u300b<\/li><\/ul>\n\n\n\n
\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a \u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n
\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"
\u8bf4\u8d77\u5c0f\u7ea2\u4e66\uff0c\u5927\u5bb6\u7b2c\u4e00\u4e2a\u60f3\u5230\u4ec0\u4e48\uff1f \u4f5c\u4e3a\u8425\u9500\u5708\u7684\u540c\u80de\u4eec\uff0c\u9996\u5148\u60f3\u5230\u7684\u5f53\u7136\u662f\u5e7f\u544a\u548c\u94b1\u554a\u3002 \u4e0d\u5f97\u4e0d\u8bf4\uff0c\u5c0f\u7ea2\u4e66\u771f\u7684\u662f\u8ba9\u4eba\u770b\u5e7f\u544a\u770b\u7684\u5fc3\u7518\u60c5\u613f\u7684\u5e73\u53f0\u3002 \u4ece\u201c\u53d1\u73b0\u5168\u4e16\u754c\u7684\u597d\u4e1c\u897f\u201d\u79cd\u8349PGC\u5230\u201c\u6807\u8bb0\u2026<\/p>\n","protected":false},"author":243,"featured_media":21915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3706],"tags":[3942],"special":[],"class_list":["post-21897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xiaohongshu","tag-3942","entry"],"views":134279,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/21897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/243"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=21897"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/21897\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/21915"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=21897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=21897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=21897"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=21897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

<\/figcaption><\/figure><\/div>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u9664\u4e86\u4eba\u7fa4\u5177\u5907\u54c1\u724c\u8425\u9500\u7684\u4f18\u52bf\u4e4b\u5916\uff0c\u5c0f\u7ea2\u4e66\u5e73\u53f0\u5176\u4ed6\u51e0\u4e2a\u4f18\u52bf\u4e5f\u5177\u6709\u8bf4\u670d\u529b\u3002<\/p>\n\n\n\n
**\u4e00\u3001\u5c0f\u7ea2\u4e66\u7684\u4f18\u52bf<\/strong><\/p>\n\n\n\n**
**\u793e\u533a\u57fa\u56e0\uff1a \u4ecePGC\u5f0f\u7684\u5355\u5411\u8f93\u51fa\u8d2d\u7269\u653b\u7565\u5230UGC\u5f0f\u7684\u6d77\u5916\u8d2d\u7269\u5206\u4eab\u793e\u533a\u3002<\/p>\n\n\n\n**
\u79cd\u8349\u5e73\u53f0\uff1a\u4f17\u591a\u660e\u661f\u4e0e\u4f18\u8d28\u8fbe\u4eba\u7684\u7b14\u8bb0\u5206\u4eab\uff0c\u6210\u4e3a\u4e1a\u5185\u8457\u540d\u7684\u201c\u79cd\u8349\u5e73\u53f0\u201d\uff0c\u540c\u65f6\u4e5f\u662f\u201c\u8f6f\u6587\u805a\u96c6\u5730\u201d\u3002<\/p>\n\n\n\n
\u6dd8\u5b9d\u6253\u901a\uff1a\u624b\u6dd8\u65b0\u4e00\u8f6e\u7684\u5185\u6d4b\u5b9e\u73b0\u4e86\u4e0e\u5c0f\u7ea2\u4e66\u5185\u5bb9\u7684\u6253\u901a\uff0c\u5c31\u662f\u8bf4\u4ee5\u540e\u4f60\u4f1a\u5728\u6dd8\u5b9d\u4e0a\u770b\u5230\u5c0f\u7ea2\u4e66\u3002<\/p>\n\n\n\n
**\u7cbe\u51c6\u6d41\u91cf\uff1a\u4ee5\u5973\u6027\u4e3a\u4e3b\u7684\u4e2d\u7b49\u6d88\u8d39\u53ca\u4ee5\u4e0a\u7684\u4eba\u7fa4\uff0c\u5f62\u6210\u8d85\u7cbe\u51c6\u6d41\u91cf\u6c60\u3002<\/p>\n\n\n\n**
**\u57fa\u4e8e\u4ee5\u4e0a\u4f18\u52bf\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u76ee\u524d\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\u7684\u7b56\u7565\u4e3b\u8981\u6709\u4ee5\u4e0b\u4e09\u79cd\u3002<\/p>\n\n\n\n**
**\u4e8c\u3001\u660e\u661fKOL\u7206\u6b3e\u63a8\u8350<\/strong><\/p>\n\n\n\n**
\u501f\u52a9\u660e\u661f\u6548\u5e94\u548c\u8fbe\u4eba\u8ddf\u968f\uff0c\u8ba9\u54c1\u724c\u6216\u4ea7\u54c1\u5728\u77ed\u65f6\u95f4\u96c6\u4e2d\u7206\u53d1\uff1b\u6df1\u5165\u79cd\u8349\u3001\u4f7f\u7528\u6280\u5de7\u3001\u8d2d\u4e70\u94fe\u63a5\u2026\u2026\u4ee5\u5206\u4eab\u4e3a\u524d\u63d0\u5e26\u52a8\u5403\u7a7f\u73a9\u4e50\u4e70\u3002<\/p>\n\n\n\n
**\u5f62\u6210\u201d\u521b\u610f\u5236\u4f5c\u3001\u660e\u661f\u63a8\u8350\u3001KOL\u79cd\u8349\u3001\u5f15\u5bfc\u8d2d\u4e70\u201c\u8425\u9500\u95ed\u73af\u3002<\/p>\n\n\n\n**
$\"\"$ <\/figure><\/div>\n\n\n\n
**\u4e09\u3001\u7f51\u7ea2\u8054\u52a8\u9738\u5c4f\u8425\u9500<\/strong><\/p>\n\n\n\n**
**\u6d77\u91cf\u7f51\u7ea2\u9ad8\u8d28\u5e72\u8d27\u5185\u5bb9\u4e3a\u54c1\u724c\u8425\u9020\u201c\u73b0\u8c61\u7ea7\u5237\u5c4f\u201d\u3002<\/p>\n\n\n\n**
1\u3001\u53d1\u8d77\u8bdd\u9898\uff1a\u4f9d\u6258\u5927\u6570\u636e\u5206\u6790\u3001\u76ee\u6807\u4eba\u7fa4\u753b\u50cf\u3001\u540c\u884c\u7ade\u54c1\u8bcd\u6570\u636e\u6784\u601d\u8bdd\u9898\u3002<\/p>\n\n\n\n
\u8bdd\u9898\u4e3e\u4f8b\uff1a\u4e0d\u4e70\u4f1a\u540e\u6094\u7cfb\u5217|\u5206\u4eab\u4e00\u76d8\u6e29\u67d4\u5230\u7206\u70b8\u7684\u773c\u5f71\u76d8\uff08\u9644\u6559\u7a0b\uff09#\u773c\u5f71\u8bd5\u8272 #\u5e73\u4ef7\u773c\u5f71 #\u773c\u5986\u6d4b\u8bc4\u3002<\/p>\n\n\n\n
2\u3001\u7f51\u7ea2\u7092\u4f5c\uff1a\u4ece\u4e00\u4e2a\u7f51\u7ea2\u5230\u51e0\u5341\u4e2a\u7f51\u7ea2\u4e00\u8d77\u7684\u5b89\u5229\uff0c\u5438\u5f15\u5404\u8defKOL\u5f62\u6210\u7279\u5b9aUGC\u6c1b\u56f4\u3002<\/p>\n\n\n\n
\u4f20\u64ad\u8def\u7ebf\uff1a\u5185\u90e8\u95ed\u73af\uff0c\u4e2d\u90e8\u7f51\u7ea2\u4e3a\u4e3b\uff0c\u5c3e\u90e8\u7ea2\u4eba\u4e3a\u8f85\uff0c\u5f62\u6210\u201c\u793e\u4ea4+\u7535\u5546\u201d\u95ed\u73af\uff1b\u5916\u90e8\u8f90\u5c04\uff0c\u641c\u7d22\u5f15\u64ce\u5173\u952e\u5b57\u8986\u76d6\u3001\u793e\u4ea4\u5a92\u4f53\u3002<\/p>\n\n\n\n
**3\u3001\u7c89\u4e1d\u4e92\u52a8\uff1a\u540c\u6b65\u63a8\u51fa\u7c89\u4e1d\u4e92\u52a8\u6d3b\u52a8\uff0c\u501f\u52a9\u7c89\u4e1d\u529b\u91cf\u4ea7\u751f\u8425\u9500\u88c2\u53d8\u3002<\/p>\n\n\n\n**
\u4e92\u52a8\u4e3e\u4f8b\uff1a\u4e0e\u535a\u4e3b\u4e92\u52a8\u6709\u5956\uff0c\u968f\u673a\u8d60\u9001\u8bd5\u7528\u88c5\uff0c\u5982\uff1a\u8bc4\u8bba\u6709\u5956\uff0c\u6d3b\u8dc3\u6709\u5956\uff0c\u6652\u7269\u6709\u5956\u3002\u5c06\u7ebf\u4e0a\u4eba\u6c14\u62c9\u8fdb\u7ebf\u4e0b\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
4\u3001\u70ed\u95e8\u63a8\u8350\uff1a\u638c\u63e1\u5c0f\u7ea2\u4e66\u5e73\u53f0\u5185\u5bb9\u63a8\u8350\u673a\u5236\uff0c\u5185\u5916\u90e8\u624b\u6bb5\u7ed3\u5408\uff0c\u8ba9\u6548\u679c\u7acb\u89c1\u6210\u6548\u3002<\/p>\n\n\n\n
\u63a8\u8350\u6280\u5de7\uff1a\u5185\u90e8\u6280\u5de7\uff1a\u5173\u952e\u5b57\u51c6\u786e\u83b7\u53d6\uff1b\u7b5b\u9009\u9ad8\u8d28\u91cf\u6743\u91cd\u8d26\u53f7\u3002\u5916\u90e8\u6280\u5de7\uff1a\u901a\u8fc7\u5916\u90e8\u6e20\u9053\u63d0\u5347\u8bc4\u8d5e\u85cf\u6570\u91cf\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
5\u3001\u8d2d\u4e70\uff1a\u5c0f\u7ea2\u4e66\u63a8\u5e7f\u7b14\u8bb0\/\u89c6\u9891\u4e2d\u8f6f\u690d\u5165\u5546\u54c1\u8d2d\u4e70\u94fe\u63a5\uff0c\u63d0\u5347\u8d2d\u4e70\u7387\u3002<\/p>\n\n\n\n
\u9500\u552e\u8f6c\u5316\uff1a\u7b14\u8bb0\u4e2d\u7a7f\u63d2\u7528\u6237\u63a8\u8350\u548c\u798f\u5229\u793e\u5546\u54c1\u63a8\u8350\uff0c\u63d0\u9ad8\u5546\u54c1\u66dd\u5149\u7387\uff0c\u589e\u52a0\u8ba2\u5355\u91cf<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u7ea2\u4eba\u79cd\u8349\u8bc4\u6d4b\u8425\u9500<\/p>\n\n\n\n
\u201c\u79cd\u8349\u201d\u4e0d\u8981\u6c42\u5927\u800c\u5168\uff0c\u800c\u8981\u6c42\u5c0f\u800c\u7f8e\uff0c\u5728\u67d0\u4e00\u5782\u76f4\u9886\u57df\u6df1\u8015\uff0c\u4e3a\u7279\u5b9a\u5708\u5c42\u4e2d\u7684\u4eba\u5851\u9020\u4e13\u5c5e\u7684\u5b58\u5728\u611f\u548c\u5f52\u5c5e\u611f\u3002<\/p>\n\n\n\n
1\u3001\u5c0f\u7ea2\u4e66\u5782\u76f4\u9886\u57df\u7ec6\u5206\uff0c\u53ef\u6839\u636e\u54c1\u724c\u6240\u5728\u9886\u57df\u8fdb\u884c\u5708\u5c42\u8425\u9500\uff0c\u5982\u6bcd\u5a74\u5708\u3001\u840c\u5a03\u5708\u3001\u65f6\u5c1a\u5708\u3001\u62a4\u80a4\u5708\u3001\u5f69\u5986\u5708\u7b49\uff0c\u6df1\u8015\u505a\u7cbe\u7ec6\u5316\u8425\u9500\u3002<\/p>\n\n\n\n
2\u3001\u793e\u7fa4\u7f51\u7edc\uff1a\u901a\u8fc7\u793e\u7fa4\u8054\u7ed3\u7528\u6237\uff0c\u4e3a\u4ed6\u4eec\u8425\u9020\u7fa4\u4f53\u5f52\u5c5e\u611f\uff0c\u6316\u6398\u793e\u7fa4\u7ecf\u6d4e\u3002<\/p>\n\n\n\n
3\u3001KOL\u610f\u89c1\u9886\u8896\u4e2a\u6027\u5316\u5c55\u793a\uff0c\u4eb2\u81ea\u6d4b\u8bc4\uff0c\u7528\u4e2a\u4eba\u54c1\u724c\u5e26\u52a8\u7528\u6237\u7684\u8ba4\u540c\u4e0e\u8ffd\u968f\uff0c\u8fbe\u5230\u54c1\u724c\u79cd\u8349\u76ee\u7684\u3002<\/p>\n\n\n\n
4\u3001\u719f\u4eba\u53e3\u7891\uff1a\u5f3a\u5173\u7cfb\u4fc3\u8fdb\uff0c\u9ad8\u4fe1\u4efb\uff0c\u5206\u4eab\u4e92\u60e0\uff0c\u8fbe\u5230\u79cd\u8349\u7684\u76ee\u7684\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u57fa\u4e8e\u5185\u5bb9\u5c42\u9762\uff0c\u4e0e\u5927\u5bb6\u5206\u4eab\u4ee5\u4e0a\u4e09\u4e2a\u63a8\u5e7f\u7b56\u7565\uff0c\u901a\u8fc7\u660e\u661fKOL\u63a8\u8350\u3001\u7f51\u7ea2\u8054\u52a8\u9738\u5c4f\u3001\u7ea2\u4eba\u79cd\u8349\u6d4b\u8bc4\u4e3a\u54c1\u724c\u8425\u9020\u826f\u597d\u53e3\u7891\uff0c\u4e3a\u54c1\u724c\u5b9e\u73b0\u5927\u91cf\u66dd\u5149\u3002<\/p>\n\n\n\n
\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u540c\u65f6\u6811\u7acb\u8d77\u54c1\u724c\u72ec\u7279\u5f62\u8c61\uff0c\u4e3a\u54c1\u724c\u5e26\u6765\u66f4\u9ad8\u7684\u8f6c\u5316\u3002<\/p>\n\n\n\n
\u4e3e\u4e2a\u5c0f\u7ea2\u4e66\u63a8\u5e7f\u7684\u6848\u4f8b\uff0c\u5e26\u4f60\u201c\u4e91\u5b9e\u8df5\u201d\u3002<\/p>\n\n\n\n
\u4eca\u5e74\u5e74\u521d\uff0c\u4e00\u4e2a\u65b0\u5174\u7684\u7f8e\u5986\u54c1\u724c\u4e0d\u65ad\u51fa\u73b0\u5728\u5e74\u8f7b\u5973\u6027\u6d88\u8d39\u8005\u773c\u524d\uff0c\u65e0\u8bba\u662f\u6296\u97f3\u3001\u5fae\u4fe1\u3001\u5fae\u535a\u3002<\/p>\n\n\n\n
\u5f53\u7136\u5728\u5c0f\u7ea2\u4e66\u4e0a\u66f4\u662f\u4e00\u7247\u201cOMG\uff0c\u592a\u597d\u7528\u4e86\u5427\u201d\uff0c\u5b83\u5c31\u662f\u5b8c\u7f8e\u65e5\u8bb0\u3002<\/p>\n\n\n\n
2017\u5e748\u6708\u5f00\u8bbe\u5929\u732b\u65d7\u8230\u5e97\uff0c2019\u5e741\u6708\u6dd8\u5b9d\u5929\u732b\u7f8e\u5986\u6708\u9500\u6392\u884c\u699c\u4f4d\u5217\u7b2c7\uff0c\u5728\u5b83\u540e\u9762\u7684\u662f\u7eaa\u68b5\u5e0c\uff0c\u8d44\u751f\u5802\uff0c\u8fea\u5965\uff0c\u963f\u739b\u5c3c\u7b49\u56fd\u9645\u9876\u7ea7\u5927\u724c\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u5b8c\u7f8e\u65e5\u8bb0\u8fc5\u901f\u8d70\u7ea2\u7684\u80cc\u540e\u79bb\u4e0d\u5f00\u5185\u5bb9\u8425\u9500\u6a21\u5f0f\u7684\u6253\u9020\uff0c\u8425\u9500\u51e0\u4e4e\u5305\u542b\u4e86\u6240\u6709\u70ed\u95e8\u7684\u8425\u9500\u6e20\u9053\u3002<\/p>\n\n\n\n
\u7cbe\u81f4\u732a\u732a\u5973\u5b69\u7684\u624b\u673a\u91cc\uff0c\u8c01\u6ca1\u6709\u53d8\u7f8e\u795e\u5668\u5c0f\u7ea2\u4e66\u3002\u5c0f\u7ea2\u4e66\u4e0a\u7684\u7cbe\u81f4\u5973\u5b69\u4eec\u66f4\u52a0\u5173\u6ce8\u7f8e\u5986\u3001\u62a4\u80a4\u3001\u4fdd\u5065\u54c1\u7b49\u9886\u57df\u3002<\/p>\n\n\n\n
\u5c0f\u7ea2\u4e66\u6570\u636e\u663e\u793a\uff0c\u6240\u6709\u6570\u636e\u4e2d\uff0c\u7f8e\u5986\u6392\u884c\u7b2c\u4e00\uff0c\u8fd9\u4e5f\u662f\u5b8c\u7f8e\u65e5\u8bb0\u91cd\u70b9\u5e03\u5c40\u5c0f\u7ea2\u4e66\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u5728\u5185\u5bb9\u4e0a\uff0c\u5b8c\u7f8e\u65e5\u8bb0\u7684\u5c0f\u7ea2\u4e66\u54c1\u724c\u8d26\u53f7\u7d2f\u79ef\u7c89\u4e1d106.7\u4e07\uff0c\u83b7\u8d5e53.9\u4e07\uff0c\u7c89\u4e1d\u6570\u8fdc\u8d85\u6b27\u83b1\u96c5\u3001\u739b\u4e3d\u9edb\u4f73\u7b49\u5f69\u5986\u54c1\u724c\u3002<\/p>\n\n\n\n
\u81ea2017\u5e74\u8d77\u5171\u8ba1\u53d1\u5e03\u7b14\u8bb0254\u7bc7\uff0c\u5176\u4e2d26\u7bc7\u662f\u4ee5\u89c6\u9891\u7684\u5f62\u5f0f\u5448\u73b0\uff0c\u666e\u901a\u7b14\u8bb0\u6570\u8fdc\u8d85\u89c6\u9891\u7b14\u8bb0\u3002<\/p>\n\n\n\n
$\"\"$

<\/figcaption><\/figure>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
\u5728\u6e20\u9053\u4e0a\uff0c\u4ece2017\u5e74\u5f00\u59cb\u5b8c\u7f8e\u65e5\u8bb0\u5f00\u59cb\u6295\u653e\u660e\u661f\u3001\u5934\u90e8KOL\u3001\u8170\u90e8KOL\uff0c\u7d20\u4eba\u7684\u7b14\u8bb0\u51e0\u4e4e\u5e2d\u5377\u4e86\u5c0f\u7ea2\u4e66\uff0c\u79cd\u8349\u7206\u6587\u5728\u5c0f\u7ea2\u4e66\u4e0a\u4e0d\u65ad\u4e8c\u6b21\u4f20\u64ad\u3001\u5f62\u6210\u88c2\u53d8\u5f0f\u4f20\u64ad\u3002<\/p>\n\n\n\n
**1\u3001\u660e\u661f\u6295\u653e<\/strong><\/p>\n\n\n\n**
\u9009\u62e9\u6b27\u9633\u5a1c\u5a1c\u3001\u6797\u5141\u3001\u5f20\u97f6\u6db5\u7b49\u660e\u661f\u8fdb\u884c\u79cd\u8349\u63a8\u8350\uff0c\u901a\u8fc7\u660e\u661f\u5e26\u6765\u77ed\u671f\uff0c\u7206\u53d1\u5f0f\u5173\u6ce8\u548c\u8ba8\u8bba\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u6b27\u9633\u5a1c\u5a1c\u7684\u79cd\u8349\u6536\u5230\u4e868.3\u4e07\u7684\u70b9\u8d5e\uff0c3.6\u4e07\u7684\u6536\u85cf\uff0c2728\u7684\u8bc4\u8bba\u3002<\/p>\n\n\n\n
\u6797\u5141\u7684\u79cd\u8349\u6536\u5230\u4e861.8\u4e07\u7684\u70b9\u8d5e\uff0c2.3\u4e07\u7684\u6536\u85cf\uff0c2382\u6761\u8bc4\u8bba\u3002<\/p>\n\n\n\n
\u5f20\u97f6\u6db5\u57283\u8005\u4e2d\u6700\u5c11\u4e86\uff0c\u6536\u83b7\u4e869170\u4e2a\u70b9\u8d5e\uff0c7125\u4e2a\u6536\u85cf\uff0c647\u6761\u8bc4\u8bba\u3002<\/p>\n\n\n\n
**2\u3001\u5934\u90e8+\u4e2d\u8170\u90e8\u7684KOL\u6269\u6563\uff0c\u8bd5\u8272\u79cd\u8349<\/strong><\/p>\n\n\n\n**
\u54c1\u724c\u63d0\u4f9b\u4ea7\u54c1\u57fa\u672c\u4fe1\u606f\uff0c\u7531KOL\u8fdb\u884c\u539f\u521b\u79cd\u8349\u7b14\u8bb0\u53d1\u5e03\u3002\u5934\u56fe\u591a\u4ee5\u8bd5\u8272\u5f62\u5f0f\u51fa\u73b0\u7684\uff0c\u7b2c\u4e00\u65f6\u95f4\u4ece\u89c6\u89c9\u4e0a\u5438\u5f15\u7528\u6237\u5173\u6ce8\uff0c\u8fd9\u4e5f\u662f\u5f69\u5986\u4ea7\u54c1\u7684\u4f18\u52bf\u6240\u5728\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
**3\u3001\u53e3\u7891\u9738\u5c4f<\/strong><\/p>\n\n\n\n**
KOL\u8fdb\u884c\u6d88\u8d39\u5f15\u5bfc\u4e4b\u540e\uff0c\u7d20\u4eba\u8d2d\u4e70\uff0c\u8fdb\u800c\u5728\u5c0f\u7ea2\u4e66\u4e0a\u5206\u4eab\u4ea7\u54c1\u4f7f\u7528\u4f53\u9a8c\uff0c\u5f62\u6210\u4e86\u4e8c\u6b21\u4f20\u64ad\u548c\u58f0\u91cf\u53e0\u52a0\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u636e\u5fae\u70ed\u70b9\u5bf9\u8fd11\u6708\u53c2\u4e0e\u8ba8\u8bba\u201c\u5c0f\u7ea2\u4e66\u201d\u7684\u5fae\u535a\u7528\u6237\u7c89\u4e1d\u5206\u5e03\u5206\u6790\u53ef\u77e5\uff1a<\/p>\n\n\n\n
\u7c89\u4e1d\u6570\u91cf\u4e3a0-49\u4eba\u7684\u5fae\u535a\u7528\u6237\u7ea6300K\uff0c\u7c89\u4e1d\u6570\u91cf\u4e3a50-199\u4eba\u7684\u5fae\u535a\u7528\u6237\u7ea6110K\uff0c\u7c89\u4e1d\u6570\u91cf\u4e3a2000\u4ee5\u4e0a\u7684\u5fae\u535a\u7528\u6237\u7ea660K\uff0c<\/p>\n\n\n\n
\u8fd9\u4e9b\u6570\u636e\u4ece\u4fa7\u9762\u8bf4\u660e\u9664\u4e86\u660e\u661fKOL\u7684\u201c\u79cd\u8349\u201d\u548c\u201c\u5e26\u8d27\u201d\u80fd\u529b\uff0c\u800c\u7d20\u4eba\u5206\u4eab\u662f\u5c0f\u7ea2\u4e66\u7528\u6237\u6700\u504f\u7231\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u90a3\u5bf9\u4e8e\u54c1\u724c\uff0c\u5e94\u8be5\u5982\u4f55\u73a9\u8f6c\u5c0f\u7ea2\u4e66\u8425\u9500\u5462\uff1f<\/p>\n\n\n\n
\u5982\u679c\u4f60\u9884\u7b97\u5145\u88d5\uff1a
<\/p>\n\n\n\n
\u4e0d\u59a8\u5c31\u53c2\u8003\u5b8c\u7f8e\u65e5\u8bb0\u7684\u8425\u9500\u5957\u8def\u8d70\u4e00\u904d\u3002\u901a\u8fc7\u591a\u6837\u5316\uff08\u660e\u661f&\u5404\u7ea7KOL\uff09\u7684KOL\u300c\u79cd\u8349\u300d\u91cd\u590d\u5f3a\u5316\u4ea7\u54c1\u8ba4\u77e5\uff0c\u5f62\u6210\u8d2d\u4e70\u3002<\/p>\n\n\n\n
\u4e5f\u53ef\u4ee5\u53c2\u8003\u540c\u7c7b\u578b\u54c1\u724c\u7684\u6295\u653e\u5185\u5bb9\uff0c\u5e03\u5c40KOL\u77e9\u9635\uff0c\u6bd5\u7adfKOL\u7c89\u4e1d\u91cd\u5408\u5ea6\u9ad8\uff0c\u6548\u679c\u4e0d\u4f1a\u592a\u5dee\u3002<\/p>\n\n\n\n
\u5982\u679c\u4f60\u9884\u7b97\u6709\u9650\uff1a<\/p>\n\n\n\n
\u8fd9\u79cd\u60c5\u51b5\u4e0bROI\u662f\u5fc5\u987b\u8981\u8003\u8651\u7684\uff0c\u9009\u62e9\u6709\u6f5c\u529b\u3001\u6709\u5185\u5bb9\u5236\u4f5c\u80fd\u529b\u7684\u4e2d\u4f4eKOL\u662f\u6700\u7a33\u59a5\u7684\u3002<\/p>\n\n\n\n
\u5176\u4ed6\u60c5\u51b5\u53ef\u6839\u636e\u5b9e\u9645\u60c5\u51b5\u518d\u5206\u6790\u5339\u914d\u3002<\/p>\n\n\n\n
\u6587\uff1a\u8fd0\u8425\u5927\u53d4@\u8fd0\u8425\u5927\u53d4\uff08<\/a>yunyingdashu \uff09<\/a><\/p>\n\n\n\n
PS\uff1a\u672c\u516c\u53f8\u627f\u63a5MCN\u76f8\u5173\u4e1a\u52a1\uff0c\u5982\uff1a\u4ee3\u5199\u4ee3\u53d1\uff0c\u8fbe\u4eba\u79cd\u8349\uff0c\u7ea2\u4eba\u63a2\u5e97\u7b49\uff1b\u540c\u65f6\u7ecf\u8425\u5c0f\u7ea2\u4e66\u7b14\u8bb0\u6392\u540d\uff0c\u4e0b\u62c9\u8bcd\u63a8\u8350\uff0c\u91d1\u51a0\u85af\uff0c\u6570\u636e\u4f18\u5316\u7b49\u4e1a\u52a1\uff1b<\/p>\n\n\n\n
\u6b22\u8fce\u5fae\u4fe1\u6c9f\u901a\uff1a13910532512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n
**\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1a<\/strong><\/p>\n\n\n\n**
**\u300a\u00a0\u5c0f\u7ea2\u4e66\u65b0\u89c4\uff1aMCN\u4e0eKOL\u662f\u4ec0\u4e48\u5173\u7cfb<\/a>\u300b<\/li>**
**\u300a \u5c0f\u7ea2\u4e66\u88ab\u7206\u201c\u7b14\u8bb0\u7070\u4ea7\u201d\u540e\uff0c\u5f3a\u63a8\u7684\u79cd\u8349\u699c\u5355\u8fd8\u53ef\u4fe1\u5417\uff1f<\/a>\u300b\u00a0<\/li>**
\u300a \u8425\u9500\u6848\u4f8b | \u770b\u65b0\u578b\u6d41\u91cf\u6d3c\u5730\u5c0f\u7ea2\u4e66\uff0c\u5982\u4f55\u5236\u9738\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\u300b<\/li><\/ul>\n\n\n\n
\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a \u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n
\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"
\u8bf4\u8d77\u5c0f\u7ea2\u4e66\uff0c\u5927\u5bb6\u7b2c\u4e00\u4e2a\u60f3\u5230\u4ec0\u4e48\uff1f \u4f5c\u4e3a\u8425\u9500\u5708\u7684\u540c\u80de\u4eec\uff0c\u9996\u5148\u60f3\u5230\u7684\u5f53\u7136\u662f\u5e7f\u544a\u548c\u94b1\u554a\u3002 \u4e0d\u5f97\u4e0d\u8bf4\uff0c\u5c0f\u7ea2\u4e66\u771f\u7684\u662f\u8ba9\u4eba\u770b\u5e7f\u544a\u770b\u7684\u5fc3\u7518\u60c5\u613f\u7684\u5e73\u53f0\u3002 \u4ece\u201c\u53d1\u73b0\u5168\u4e16\u754c\u7684\u597d\u4e1c\u897f\u201d\u79cd\u8349PGC\u5230\u201c\u6807\u8bb0\u2026<\/p>\n","protected":false},"author":243,"featured_media":21915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3706],"tags":[3942],"special":[],"class_list":["post-21897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xiaohongshu","tag-3942","entry"],"views":134279,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/21897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/243"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=21897"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/21897\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/21915"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=21897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=21897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=21897"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=21897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}