{"id":22439,"date":"2019-07-03T19:46:33","date_gmt":"2019-07-03T11:46:33","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=22439"},"modified":"2019-07-03T19:46:35","modified_gmt":"2019-07-03T11:46:35","slug":"%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%ef%bc%9a%e9%99%a4%e4%ba%86%e8%a3%82%e5%8f%98%ef%bc%8c%e5%be%ae%e4%bf%a1%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%e8%bf%98%e8%83%bd%e6%80%8e%e4%b9%88%e7%8e%a9","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/user\/22439.html","title":{"rendered":"\u589e\u957f\u9ed1\u5ba2\uff1a\u9664\u4e86\u88c2\u53d8\uff0c\u5fae\u4fe1\u7528\u6237\u589e\u957f\u8fd8\u80fd\u600e\u4e48\u73a9"},"content":{"rendered":"\n<p>      <\/p>\n\n\n\n<p>\u8fd9\u6bb5\u65f6\u95f4\u8ddf\u4e00\u4e9b\u505a\u589e\u957f\u7684\u5c0f\u4f19\u4f34\u804a\u5929\uff0c\u666e\u904d\u4e5f\u90fd\u5728\u611f\u6168\uff0c\u516c\u4f17\u53f7<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%a3%82%e5%8f%98\" title=\"\u88c2\u53d8\" target=\"_blank\">\u88c2\u53d8<\/a><\/span>\u5f88\u96be\u505a\uff0c\u5fae\u4fe1\u6da8\u7c89\u771f\u7684\u662f\u8d8a\u6765\u8d8a\u96be\u4e86\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190703194052.jpg\" alt=\"\" class=\"wp-image-22440\" width=\"309\" height=\"286\"\/><\/figure><\/div>\n\n\n\n<p>\u5176\u5b9e\uff0c\u6574\u4e2a\u884c\u4e1a\u51e0\u4e4e\u6240\u6709\u7684\u516c\u53f8\u90fd\u9762\u4e34\u7740\u8fd9\u6837\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u968f\u7740\u4eba\u53e3\u7ea2\u5229\u9010\u6e10\u6d88\u5931\uff0c\u83b7\u5ba2\u6210\u672c\u8d8a\u6765\u8d8a\u9ad8\uff0c\u751a\u81f3\u9ad8\u5230\u8fde\u5927\u5382\u90fd\u5feb\u625b\u4e0d\u4f4f\u4e86\u2026\u2026<\/p>\n\n\n\n<p>\u963f\u91cc\u7ebf\u4e0a\u83b7\u5ba2\u7684\u6210\u672c\u7ffb\u4e86\u516d\u500d\uff0c\u4eac\u4e1c\u7684\u83b7\u5ba2\u6210\u672c\u7ffb\u4e861.5\u500d\uff0c\u8da3\u5934\u6761\u7528\u6237\u83b7\u53d6\u6210\u672c\u589e\u52a0\u4e86 8 \u500d\uff0c\u767e\u5ea6\u7684\u6d41\u91cf\u83b7\u53d6\u6210\u672c\u589e\u957f\u4e86 41%\u3002<\/p>\n\n\n\n<p>\u5728\u5f53\u4e0b\u4eba\u53e3\u7ea2\u5229\u6d88\u5931\u3001<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf\" title=\"\u7528\u6237\u589e\u957f\" target=\"_blank\">\u7528\u6237\u589e\u957f<\/a><\/span>\u8d8a\u6765\u8d8a\u96be\u7684\u60c5\u51b5\u4e0b\uff0c\u7528\u6237\u7cbe\u7ec6\u5316\u8fd0\u8425\u663e\u5f97\u66f4\u4e3a\u91cd\u8981\uff0c\u51cf\u5c11\u7528\u6237\u6d41\u5931\uff0c\u63d0\u5347\u7528\u6237\u8f6c\u5316\u7387\uff0c\u53ef\u4ee5\u7701\u53bb\u9ad8\u989d\u7684\u62c9\u65b0\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u6700\u8fd1\uff0c\u817e\u8baf\u4e5f\u5728\u5b75\u5316\u65b0\u7684\u7528\u6237\u589e\u957f\u56e2\u961f\uff0c\u548c\u4f20\u7edf\u7528\u6237\u589e\u957f\u4e0d\u4e00\u6837\uff0c\u65b0\u7684\u589e\u957f\u56e2\u961f\u5c06\u805a\u7126\u7528\u6237\u7559\u5b58\uff0c\u7528\u6237\u6c89\u6dc0\u4e0b\u6765\u540e\u628a\u4ed6\u4eec\u7684\u5bf9\u5916\u5206\u4eab\u505a\u5230\u6781\u81f4\uff0c\u76ee\u7684\u662f\u5c06\u5e73\u53f0\u82b1\u51fa\u53bb\u7684\u6bcf\u4e00\u5206\u94b1\u7528\u5230\u6700\u4f73\u3002<\/p>\n\n\n\n<p>\u589e\u957f\u7684\u6838\u5fc3\u624b\u6bb5\u4e0d\u662f\u88c2\u53d8\uff0c\u800c\u662f\u7559\u5b58\u3002<\/p>\n\n\n\n<p>\u5f88\u591a\u4eba\u603b\u662f\u4ee5\u4e3a\uff0c\u7528\u6237\u589e\u957f\u5c31\u662f\u88c2\u53d8\uff0c\u6216\u8005\u662f\u62d3\u5c55\u6e20\u9053\uff0c\u4ece\u800c\u6765\u83b7\u53d6\u65b0\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\uff0c\u4ec5\u4ec5\u5c40\u9650\u4e8e\u6b64\u5f00\u5c55\u7684\u589e\u957f\u548c\u8fd0\u8425\u5e76\u4e0d\u662f\u5b9e\u9645\u6709\u6548\u7684\u3002<\/p>\n\n\n\n<p>\u56de\u987e\u4e00\u4e0b\u81ea\u5df1\u7684\u5b9e\u9645\u5de5\u4f5c\uff0c\u4f60\u4e5f\u8bb8\u5c31\u4f1a\u53d1\u73b0\uff0c\u6211\u4eec\u9047\u5230\u7684\u589e\u957f\u95ee\u9898\u5176\u5b9e\u6bd4\u201c\u62c9\u65b0\u96be\u201d\u66f4\u52a0\u590d\u6742\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e00\uff0c<strong>\u7528\u6237\u7559\u5b58\u7387\u4f4e<\/strong>\uff0c\u8fd8\u6ca1\u6765\u5f97\u53ca\u53d8\u73b0\u5c31\u88ab\u7528\u6237\u629b\u5f03\u4e86\u3002\u7136\u800c\uff0c\u65e0\u8bba\u662f\u5e7f\u544a\u53d8\u73b0\u8fd8\u662f\u7535\u5546\u53d8\u73b0\uff0c\u5b83\u4eec\u90fd\u662f\u5efa\u7acb\u5728\u9ad8\u7559\u5b58\u7684\u57fa\u7840\u4e0a\u7684\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\uff0c<strong>\u7528\u6237\u8f6c\u5316\u7387\u4f4e<\/strong>\u3002\u5982\u679c\u4e0d\u80fd\u5c06\u7528\u6237\u7684\u6ce8\u610f\u529b\u53d8\u73b0\uff0c\u8fd9\u610f\u5473\u7740\u5728\u505a\u7528\u6237\u589e\u957f\u65f6\u4e0d\u80fd\u6e90\u6e90\u4e0d\u65ad\u5730\u83b7\u53d6\u5230\u201c\u5f39\u836f\u201d\uff0c\u62c9\u65b0\u65f6\u7838\u7684\u94b1\u4e5f\u90fd\u6253\u6c34\u6f02\u4e86\uff0c\u53ef\u4ee5\u8bf4\u662f\u8d54\u4e86\u592b\u4eba\u53c8\u6298\u5175\u2026\u2026<\/p>\n\n\n\n<p>\u7b2c\u4e09\uff0c<strong>\u6ca1\u6709\u590d\u8d2d<\/strong>\u3002\u8fd9\u91cc\u7684\u590d\u8d2d\u4e0d\u5355\u5355\u6307\u8001\u7528\u6237\u7684\u4e8c\u6b21\u8d2d\u4e70\uff0c\u8fd8\u5305\u62ec\u201c\u8001\u5e26\u65b0\u201d\u7684\u884c\u4e3a\u3002\u5bf9\u4e8e\u590d\u8d2d\u578b\u4ea7\u54c1\u6765\u8bf4\uff0c\u590d\u8d2d\u53ef\u4ee5\u964d\u4f4e\u83b7\u53d6\u65b0\u7528\u6237\u7684\u538b\u529b\u3002\u5728\u5982\u4eca\u83b7\u5ba2\u6210\u672c\u9ad8\u6da8\u7684\u60c5\u5f62\u4e0b\uff0c\u6ca1\u6709\u590d\u8d2d\u662f\u975e\u5e38\u81f4\u547d\u7684\u3002<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u4e00\u4e2a\u5408\u683c\u7684\u7528\u6237\u589e\u957f\uff0c\u6211\u4eec\u8981\u8003\u8651\u7684\u7edd\u4e0d\u662f\u7b80\u5355\u62c9\u65b0\u3001\u5bfc\u6d41\uff0c\u800c\u662f\u8981\u4ece\u5168\u76d8\u6765\u8003\u8651\u6574\u4e2a\u7528\u6237\u589e\u957f\u7684\u6d41\u7a0b\u3002<\/p>\n\n\n\n<p>\u9664\u4e86\u83b7\u53d6\u65b0\u7528\u6237\u5916\uff0c\u540e\u7eed\u7684\u8fd0\u8425\u4e2d\u5982\u4f55\u6fc0\u6d3b\u7528\u6237\uff0c\u4ea7\u751f\u5b9e\u9645\u7559\u5b58\uff0c\u5982\u4f55\u8f6c\u5316\u7528\u6237\u83b7\u5f97\u5546\u4e1a\u4ef7\u503c\uff0c\u751a\u81f3\uff0c\u5982\u4f55\u901a\u8fc7\u8001\u7528\u6237\u91cd\u65b0\u5e26\u6765\u65b0\u7684\u7528\u6237\u4f20\u64ad\u3002\u8fd9\u4e9b\u90fd\u662f\u6211\u4eec\u9700\u8981\u8003\u8651\u7684\u3002<\/p>\n\n\n\n<p>\u8ddf\u8eab\u8fb9\u4e00\u4e9b\u505a\u589e\u957f\u7684\u670b\u53cb\u4ea4\u6d41\u8fc7\u4e4b\u540e\uff0c\u6211\u53d1\u73b0\uff0c\u5f88\u591a\u4eba\u603b\u662f\u8bd5\u56fe\u7528\u201c\u62c9\u65b0\u201d\u6765\u89e3\u51b3\u589e\u957f\u4e2d\u9047\u5230\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u4ed6\u4eec\u53ef\u80fd\u4e0d\u505c\u5730\u6295\u5165\u7cbe\u529b\u3001\u6295\u5165\u91d1\u94b1\u53bb\u505a\u88c2\u53d8\uff0c\u4f46\u662f\u6700\u540e\u7684\u7559\u5b58\u3001\u8f6c\u5316\u975e\u5e38\u5dee\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\uff0c\u6b63\u5982\u6dd8\u5b9d\u524d CEO \u536b\u54f2\u6240\u8bf4\uff0c\u6ca1\u6709\u6548\u7387\u7684\u5feb\u901f\u589e\u957f\u5c31\u662f\u5feb\u901f\u81ea\u6740\u3002<\/p>\n\n\n\n<p>\u56fd\u5185\u505a\u589e\u957f\u6700\u5f6a\u608d\u7684\u516c\u53f8\u300c\u4eca\u65e5\u5934\u6761\u300d\u5c31\u662f\u4e00\u5bb6\u6781\u81f4\u8bb2\u7a76\u201c\u6548\u7387\u201d\u7684\u516c\u53f8\uff0c\u5b83\u4eec\u8003\u6838\u5e7f\u544a\u53d8\u73b0\u6548\u7387\u548c\u6e20\u9053\u83b7\u5ba2\u6548\u7387\u7684\u63d0\u5347\uff0c\u505a\u5230 CLV&gt;CPA\uff0c\u5b9e\u73b0\u4e86\u65e0\u9650\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u6765\u81ea\u4eca\u65e5\u5934\u6761\u7684\u589e\u957f\u5b98\u5728\u300a\u8fd0\u8425\u4eec\u5fc5\u5b66\u7684\u7528\u6237\u589e\u957f\u300b\u8bfe\u7a0b\u4e2d\u7ed9\u51fa\u4e86\u4ed6\u5bf9\u589e\u957f\u7684\u7406\u89e3\uff1a<\/p>\n\n\n\n<p>\u201c\u4ee5\u6280\u672f\u548c\u6570\u636e\u4e3a\u5de5\u5177\uff0c\u4ece\u66f4\u9ad8\u7684\u9ad8\u5ea6\u548c\u66f4\u5201\u94bb\u7684\u89d2\u5ea6\uff0c\u6574\u5408\u4e1a\u52a1\u53d1\u5c55\u7684\u5173\u952e\u56e0\u7d20\uff0c\u9ad8 ROI \u5730\u8fbe\u6210\u4e1a\u52a1\u76ee\u6807\u3002\u201d<\/p>\n\n\n\n<p>\u8fd9\u91cc\u6700\u5173\u952e\u7684\u4e00\u4e2a\u89c2\u70b9\u662f\u201c\u9ad8 ROI \u5730\u8fbe\u6210\u4e1a\u52a1\u76ee\u6807\u201d\uff0c\u53ea\u8981\u662f\u53ef\u4ee5\u63d0\u9ad8\u6548\u7387\uff0c\u63d0\u9ad8 ROI \u7684\u4e8b\u60c5\u90fd\u662f\u4f60\u53ef\u4ee5\u53bb\u505a\u7684\u589e\u957f\u3002\u6bd4\u5982\uff0c\u62fc\u591a\u591a\u5c31\u5df2\u7ecf\u628a\u8d1f\u8d23\u82b1\u94b1\u6295\u653e\u7684\u5de5\u4f5c\uff0c\u5212\u5165\u4e86\u7528\u6237\u589e\u957f\u8303\u7574\uff0c\u5e76\u4e14\u8981\u6c42\u63d0\u5347\u6295\u653eROI\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"780\" height=\"545\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190703194325.jpg\" alt=\"\" class=\"wp-image-22441\"\/><\/figure><\/div>\n\n\n\n<p>\u90a3\u4e48\uff0c\u5982\u4f55\u901a\u8fc7\u6548\u7387\u7684\u63d0\u5347\u6765\u7a81\u7834\u589e\u957f\u74f6\u9888\uff1f\u76ee\u524d\u6211\u4eec\u8ba4\u4e3a\u6709 4 \u4e2a\u5173\u952e\u624b\u6bb5\uff1a<\/p>\n\n\n\n<p><strong>1\uff09\u793e\u4ea4\u589e\u957f<\/strong>\uff0c\u88c2\u53d8\u5176\u5b9e\u53ea\u662f\u793e\u4ea4\u589e\u957f\u5728\u83b7\u5ba2\u65b9\u9762\u7684\u4f53\u73b0\uff0c\u9664\u4e86\u83b7\u5ba2\uff0c\u793e\u4ea4\u5728\u7559\u5b58\u3001\u8f6c\u5316\u4e0a\u4e5f\u53ef\u4ee5\u8d77\u5230\u975e\u5e38\u597d\u7684\u589e\u957f\u6548\u679c\u3002\u6bd4\u5982\u62fc\u591a\u591a\u3001\u4e91\u96c6\u5c31\u5145\u5206\u5229\u7528\u4e86\u793e\u4ea4\u589e\u957f\uff0c\u8ba9\u81ea\u5df1\u7684\u4ea7\u54c1\u5f97\u5230\u6307\u6570\u7ea7\u589e\u957f\uff0c\u6210\u529f\u8d74\u7f8e\u4e0a\u5e02\u3002<\/p>\n\n\n\n<p><strong>2\uff09\u5185\u5bb9\u589e\u957f<\/strong>\uff0c\u9760\u5185\u5bb9\u589e\u957f\u7684\u5178\u578b\u4ea7\u54c1\u5f53\u5c5e<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\uff0c2018 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