{"id":22958,"date":"2019-07-20T17:23:49","date_gmt":"2019-07-20T09:23:49","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=22958"},"modified":"2019-07-20T17:23:51","modified_gmt":"2019-07-20T09:23:51","slug":"%e6%b5%85%e6%9e%90%e5%b0%8f%e7%ba%a2%e4%b9%a6%e6%98%af%e6%80%8e%e4%b9%88%e5%81%9a%e7%b2%be%e7%bb%86%e5%8c%96%e5%a2%9e%e9%95%bf%e8%bf%90%e8%90%a5%e7%9a%84","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\/22958.html","title":{"rendered":"\u6d45\u6790\u5c0f\u7ea2\u4e66\u662f\u600e\u4e48\u505a\u7cbe\u7ec6\u5316\u589e\u957f\u8fd0\u8425\u7684"},"content":{"rendered":"\n<p>     <\/p>\n\n\n\n<p>\u5728\u83b7\u5ba2\u96be\u5ea6\u65e5\u76ca\u589e\u52a0\u7684\u73af\u5883\u4e0b\uff0c\u5982\u4f55\u7559\u4e0b\u7528\u6237\u662f\u6bcf\u4e2a\u4f01\u4e1a\u90fd\u8981\u8003\u8651\u7684\u95ee\u9898\u3002\u9762\u5bf9\u7528\u6237\u6d41\u5931\uff0c\u4f01\u4e1a\u5982\u4f55\u627e\u5230\u539f\u56e0\u5e76\u4e14\u9488\u5bf9\u95ee\u9898\u83b7\u5f97\u6b63\u786e\u7684\u89e3\u51b3\u65b9\u6cd5\uff1f<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b0%8f%e7%ba%a2%e4%b9%a6\" title=\"\u5c0f\u7ea2\u4e66\" target=\"_blank\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u4f5c\u4e3a\u4e00\u4e2a\u751f\u6d3b\u65b9\u5f0f\u5206\u4eab\u5e73\u53f0 4 4 \u5e74\u534a\u65f6\u95f4\u5b9e\u73b0\u4e86\u4ece 0 20 \u4eba\u6210\u957f\u4e3a\u7528\u6237\u91cf\u8fc7\u4ebf\u7684\u89c4\u6a21\uff0c\u4ed6\u4eec\u662f\u5982\u4f55\u7559\u4e0b\u7528\u6237\u7684\uff1f\u672c\u6587\u4f5c\u8005\u5360\u96ea\u4eae\u662f<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u7684\u6280\u672f\u8d1f\u8d23\u4eba\uff0c\u4ed6\u628a\u589e\u957f\u7406\u5ff5\u5206\u4e3a 6 6 \u4e2a\u90e8\u5206\u5206\u4eab\u7ed9\u5927\u5bb6\u3002<\/p>\n\n\n\n<p><strong>1.\u5c0f\u7ea2\u4e66\u7684\u589e\u957f\u4e4b\u8def<\/strong><\/p>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u662f\u4e00\u4e2a\u6cdb\u54c1\u7c7b\u7684\u751f\u6d3b\u65b9\u5f0f\u5206\u4eab\u5e73\u53f0\u3002\u622a\u6b62\u5230 2018 \u5e74 12 \u6708\uff0c\u7528\u6237\u6570\u5df2\u7ecf\u7a81\u7834 1 \u4ebf 8 \u5343\u4e07\uff0c\u8fd9\u4e2a\u589e\u957f\u76f8\u5bf9\u800c\u8a00\u8fd8\u662f\u6bd4\u8f83\u5feb\u7684\u4e86\u3002\u56de\u60f3 2014 \u5e74\u5e95\u30012015\u5e74\u521d\u6211\u521a\u52a0\u5165\u5c0f\u7ea2\u4e66\u7684\u65f6\u5019\uff0c\u5f53\u65f6\u5c0f\u7ea2\u4e66\u53ea\u6709 20 \u4eba\u5de6\u53f3\u7684\u89c4\u6a21\uff0c\u800c\u73b0\u5728\u6211\u4eec\u75281644 \u5929\u5b8c\u6210\u4e86\u7528\u6237\u6570\u8fc7\u4ebf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190720171628.png\" alt=\"\" class=\"wp-image-22959\" width=\"439\" height=\"222\"\/><\/figure>\n\n\n\n<p>\u4eca\u5929\u6211\u60f3\u5206\u4eab\u7684\u4e3b\u9898\u662f\uff1a\u516c\u53f8\u5185\u90e8\u505a\u7684\u4e00\u6b21\u5173\u4e8e\u4f4e\u9f84\u7528\u6237\u7559\u5b58\u5dee\u7684\u6570\u636e\u5206\u6790\u3002<\/p>\n\n\n\n<p><strong>2.\u95ee\u9898\uff1a\u4e3a\u4ec0\u4e48\u4f4e\u9f84\u7528\u6237\u7684\u7559\u5b58\u6bd4\u8f83\u5dee\uff1f<\/strong><\/p>\n\n\n\n<p>\u5f88\u591a\u5609\u5bbe\u90fd\u8bb2\u5230\u73b0\u5728\u83b7\u5ba2\u6210\u672c\u5728\u4e0d\u65ad\u7684\u63d0\u9ad8\uff0c\u5728 AARRR \u7684\u6a21\u578b\u91cc\uff0c\u5f53\u83b7\u5ba2Acquisition \u8d8a\u6765\u8d8a\u8d35\u7684\u65f6\u5019\uff0c\u6211\u4eec\u8be5\u5982\u4f55\u4fdd\u8bc1\u6700\u540e\u7684\u5229\u6da6 Revenue \uff1f\u5982\u4f55\u5728\u5229\u6da6 R 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class=\"wp-block-list\"><li>\u6240\u8c13\u7684\u66dd\u5149\u53d1\u5e03\uff0c\u5c31\u6bd4\u5982\u8bf4\u7a7f\u642d\u8fd9\u4e2a\u54c1\u7c7b\uff0c\u5e73\u53f0\u5206\u53d1\u66dd\u5149\u7684\u5185\u5bb9\uff0c\u5728 13 \u201315 \u5c81\u3001 19 \u2013 23 \u5c81\u3001 34 \u5c81\u4ee5\u4e0a\u7528\u6237\u7684\u66dd\u5149\u662f\u5dee\u4e0d\u591a\u7684\u3002<\/li><li>\u559c\u597d\u5206\u5e03\uff0c\u5c31\u662f\u7528\u6237\u5bf9\u5e73\u53f0\u5206\u53d1\u66dd\u5149\u51fa\u53bb\u5185\u5bb9\u7684\u559c\u597d\u7a0b\u5ea6\u3002 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class=\"wp-image-22960\"\/><\/figure><\/div>\n\n\n\n<p>\u8fd9\u4e2a\u6570\u636e\u7ed9\u6211\u4eec\u4e00\u4e9b\u542f\u53d1\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u5934\u90e8\u7b14\u8bb0\u7684\u66dd\u5149\u51e0\u4e4e\u662f\u4e00\u6837\u7684\uff0c\u4f46\u662f\u559c\u597d\u5ea6\u5374\u5dee\u522b\u975e\u5e38\u5927\uff1b<\/li><li>\u5728\u5206\u53d1\u7684\u65f6\u5019\uff0c\u5373\u4f7f\u540c\u4e00\u54c1\u7c7b\uff0c\u5728\u4e0d\u540c\u7684\u5e74\u9f84\u7ef4\u5ea6\u4e0a\uff0c\u4e5f\u9700\u8981\u6709\u4e0d\u540c\u7684\u5206\u53d1\u7b56\u7565\uff1b<\/li><\/ol>\n\n\n\n<p>\u8fd9\u5176\u5b9e\u4e5f\u8bba\u8bc1\u4e86\u6211\u4eec\u5728\u6d41\u91cf\u5206\u914d\u7684\u65f6\u5019\u5c31\u9700\u8981\u505a\u7cbe\u7ec6\u5316\u8fd0\u8425\u3002<\/p>\n\n\n\n<p><strong>5.\u5b9e\u9a8c\u7ed3\u8bba<\/strong><\/p>\n\n\n\n<p>\u597d\uff0c\u6211\u4eec\u6765\u603b\u7ed3\u4e00\u4e0b\uff0c\u770b\u4e00\u4e0b\u524d\u9762\u63d0\u51fa\u7684\u4e09\u4e2a\u95ee\u9898\u3002<\/p>\n\n\n\n<p>Q\uff1a\u7b2c\u4e00\u4e2a\u662f\u4e0d\u540c\u7684\u4f4e\u9f84\u7528\u6237\u8868\u73b0\u662f\u5426\u6709\u5dee\u5f02\uff1f<\/p>\n\n\n\n<p>A\uff1a\u771f\u6b63\u7559\u5b58\u4f4e\u7684\u662f 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src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190720172341.png\" alt=\"\" class=\"wp-image-22962\"\/><\/figure><\/div>\n\n\n\n<p>\u7b2c\u4e8c\u4e2a\u662f\u5b9e\u9a8c\u5e73\u53f0\u3002\u8fd9\u662f\u5c0f\u7ea2\u4e66\u5185\u90e8\u7684\u5b9e\u9a8c\u5e73\u53f0\u3002\u505a\u5b9e\u9a8c\u662f\u4e00\u79cd\u610f\u8bc6\u3002<\/p>\n\n\n\n<p>\u6211\u7ed9\u5927\u5bb6\u8bb2\u4e2a\u5f88\u4e45\u4e4b\u524d\u7684\u4e8b\uff0c\u5173\u4e8e\u624b\u673a APP 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