{"id":24027,"date":"2019-08-22T17:52:13","date_gmt":"2019-08-22T09:52:13","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=24027"},"modified":"2021-07-17T16:42:31","modified_gmt":"2021-07-17T08:42:31","slug":"%e4%bb%8ekol%e5%88%b0koc%e7%ba%bf%e4%b8%8a%e8%90%a5%e9%94%80%e5%a6%82%e4%bd%95%e5%87%ba%e5%9c%88","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/24027.html","title":{"rendered":"\u4eceKOL\u5230KOC\u7ebf\u4e0a\u8425\u9500\u5982\u4f55\u201c\u51fa\u5708\u201d"},"content":{"rendered":"\n

<\/p>\n\n\n\n

\u5982\u4eca\uff0c\u7ebf\u4e0a\u6d41\u91cf\u7684\u83b7\u53d6\u6210\u672c\u8d8a\u6765\u8d8a\u9ad8\uff0c\u800c\u4e14\u7ebf\u4e0a\u5e02\u573a\u8fd8\u5145\u65a5\u7740\u4e0d\u5c11\u8d2a\u56fe\u5c0f\u5229\u7684\u201c\u7f8a\u6bdb\u515a\u201d\uff0c\u5bfc\u81f4\u8425\u9500\u6548\u679c\u53d8\u5dee\u3002\u5f88\u591a\u4eba\u8ba4\u4e3a\u4e0d\u5982\u5c06\u8d44\u91d1\u5c3d\u91cf\u6295\u653e\u5230\u7ebf\u4e0b\uff0c\u505a\u4e00\u4e9b\u5b9e\u4f53\u8425\u9500\u6d3b\u52a8\uff0c\u81f3\u5c11\u53ef\u4ee5\u5438\u5f15\u5230\u7ebf\u4e0b\u7684\u201c\u771f\u5b9e\u7528\u6237\u201d\u3002\u4e0d\u8fc7\uff0c\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u7ebf\u4e0a\u6d41\u91cf\u5e76\u4e0d\u4f1a\u6d88\u5931\u6b86\u5c3d\uff0c\u5927\u8d8b\u52bf\u4e5f\u8bb8\u4e0d\u662f\u7ebf\u4e0a\u573a\u666f\u7eb7\u7eb7\u9700\u8981\u901a\u8fc7\u5411\u7ebf\u4e0b\u6e20\u9053\u83b7\u53d6\u6d41\u91cf\uff0c\u800c\u662f\u7ebf\u4e0b\u573a\u666f\u4ecd\u7136\u9700\u8981\u4e0d\u65ad\u5411\u7ebf\u4e0a\u573a\u666f\u83b7\u53d6\u6d41\u91cf\uff0c\u5c24\u5176\u662f\u5411\u793e\u4ea4\u5e73\u53f0\u3001\u77ed\u89c6\u9891\u3001\u5c0f\u7a0b\u5e8f\u7b49\u6765\u5438\u53d6\u6d41\u91cf\u3002<\/p>\n\n\n\n

\u76ee\u524d\uff0c\u96f6\u552e\u884c\u4e1a\u90fd\u5728\u5bfb\u627e\u65b0\u7684\u7ebf\u4e0a\u8425\u9500<\/a><\/span>\u65b9\u5f0f\uff0c\u201c\u7f51\u7ea2KOL\u201d\u5e26\u8d27\u73b0\u8c61\u5c24\u4e3a\u7a81\u51fa\uff0cKOL\u4eec\u98ce\u9761\u5168\u7403\u5404\u5927\u8d2d\u7269\u5e73\u53f0\uff0c\u4ece\u5168\u7403\u6700\u5e74\u8f7b\u4ebf\u4e07\u5bcc\u7fc1\u5361\u6234\u73ca\u5bb6\u65cf\u5c0f\u91d1\u59b9Kylie Jenner\u5230\u8033\u719f\u80fd\u8be6\u7684\u201c\u53e3\u7ea2\u4e00\u54e5\u201d\u674e\u4f73\u7426\uff0cKOL\u6b63\u5728\u5f15\u9886\u4e92\u8054\u7f51\u7ebf\u4e0a\u8425\u9500\u7684\u65b0\u8d8b\u52bf\uff0c\u6210\u4e3a\u54c1\u724c\u4f20\u64ad\u94fe\u6761\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u73af\u3002\u4e0d\u8fc7\uff0c\u4e0d\u5c11\u54c1\u724c\u5ffd\u7565\u4e86\u4e00\u70b9\uff0c\u6bd4KOL\u66f4\u63a5\u8fd1\u6d88\u8d39\u8005\u7684\u8fd8\u6709\u4e00\u4e2a\u7fa4\u4f53\uff0c\u90a3\u5c31\u662fKOC\u3002<\/p>\n\n\n\n

KOC\u6b63\u56e0\u4e3a\u4e0e\u666e\u901a\u7528\u6237\u63a5\u8fd1\uff0c\u53ef\u4ee5\u5728\u66f4\u5927\u7a0b\u5ea6\u4e0a\u76f4\u63a5\u5f71\u54cd\u7528\u6237\u7684\u6700\u7ec8\u51b3\u7b56\u884c\u4e3a\uff0c\u63a8\u52a8\u7ebf\u4e0a\u8425\u9500\u201c\u51fa\u5708\u201d\u3002<\/strong><\/p>\n\n\n\n

KOL\u3001KOS\u3001KOF\u3001KOC\u90fd\u662f\u5565\uff1f
<\/p>\n\n\n\n

\u6211\u4eec\u6240\u5173\u6ce8\u7684\u610f\u89c1\u9886\u8896\u7fa4\u4f53\u4e3b\u8981\u5305\u542bKOL\u3001KOS\u3001KOF\u3001KOC\u3002\u5b83\u4eec\u7684\u53d1\u5c55\u5448\u5782\u76f4\u5316\u8d8b\u52bf\u3002\u00a0<\/p>\n\n\n\n

1\u3001 KOL\uff1aKey Opinion Leader<\/p>\n\n\n\n

KOL\u5c5e\u4e8e\u5728\u67d0\u4e00\u884c\u4e1a\u5185\u6709\u8bdd\u8bed\u6743\u7684\u4eba\u3002\u5728\u7ebf\u4e0a\u8425\u9500\u4e2d\u5305\u62ec\u4ee5\u7f51\u7ea2\u5927V\u4e3a\u4e3b\u7684\u6d41\u91cf\u660e\u661f\uff0c\u5305\u62ec\u674e\u4f73\u7426\u3001papi\u9171\u7b49\uff0c\u5728\u5404\u7c7b\u793e\u4ea4\u5a92\u4f53\u62e5\u6709\u5927\u91cf\u7c89\u4e1d\uff0c\u6210\u4e3a\u4e86\u7535\u5546\u5e73\u53f0\u3001\u54c1\u724c\u5546\u4e89\u62a2\u7684\u5bf9\u8c61\u3002<\/p>\n\n\n\n

2\u3001 KOS\uff1aKey Opinion Spreader
<\/p>\n\n\n\n

KOS\u66f4\u591a\u5730\u9690\u85cf\u5728\u67d0\u4e9b\u79c1\u57df\u4e4b\u4e2d\uff0c\u6bd4\u5982\u670b\u53cb\u5708\u3001\u793e\u7fa4\u3001\u8d34\u5427\u3001\u8bba\u575b\u7b49\u3002\u4ed6\u4eec\u901a\u5e38\u662f\u67d0\u4e00\u5782\u76f4\u9886\u57df\u7684\u8fbe\u4eba\uff0c\u867d\u7136\u7c89\u4e1d\u57fa\u6570\u4e0d\u5982KOL\uff0c\u4f46\u5374\u6709\u80fd\u529b\u5f15\u9886\u67d0\u4e2a\u5708\u5c42\u7684\u98ce\u6f6e\u3002\u6bd4\u5982\u7535\u5b50\u53d1\u70e7\u53cb\uff0c\u70ed\u8877\u4e8e\u4f7f\u7528\u5404\u79cd\u65b0\u6b3e\u624b\u673a\u6d4b\u8bc4\uff0c\u4ed6\u4eec\u5728\u5e2e\u52a9\u54c1\u724c\u7cbe\u51c6\u89e6\u8fbe\u76ee\u6807\u7528\u6237\u4e0a\uff0c\u901a\u5e38\u6709\u7740\u4eae\u773c\u7684\u8868\u73b0\u3002<\/p>\n\n\n\n

3\u3001 KOF\uff1aKey Opinion Followers
<\/p>\n\n\n\n

KOF\u66f4\u50cf\u662f\u4e00\u4e2a\u54c1\u724c\u7684\u5fe0\u5b9e\u7c89\u4e1d\uff0c\u6bd4\u5982\u4e00\u4e9b\u5973\u6027\u7528\u6237\uff0c\u504f\u7231\u67d0\u4e00\u54c1\u724c\u7684\u53e3\u7ea2\u3001\u9999\u6c34\u3002\u4e00\u51fa\u65b0\u54c1\u5c31\u4f1a\u53bb\u8d2d\u4e70\uff0c\u5e76\u79cd\u8349\u7ed9\u5979\u7684\u597d\u53cb\u4eec\u30024\u3001 KOC\uff1aKey Opinion Consumer
<\/p>\n\n\n\n

KOC\u5c31\u662f\u5b58\u5728\u4e8e\u6211\u4eec\u8eab\u8fb9\uff0c\u70ed\u4e8e\u5206\u4eab\u5404\u7c7b\u597d\u7269\u7684\u7fa4\u4f53\uff0c\u4ed6\u4eec\u4e0d\u5c40\u9650\u5728\u67d0\u4e00\u4ea7\u54c1\u6216\u9886\u57df\u3002\u76f8\u8f83\u4e8e\u5546\u4e1a\u5316\u8f83\u9ad8\u7684KOL\uff0cKOC\u5c55\u73b0\u51fa\u7684\u8425\u9500\u6027\u8f83\u5f31\uff0c\u66f4\u5bb9\u6613\u5f71\u54cd\u540c\u7c7b\u7fa4\u4f53\u7684\u6d88\u8d39\u51b3\u7b56\u3002<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"

\ufeff\u56fe1\u00a0 KOL\u3001KOS\u3001KOF\u3001KOC\u5bf9\u6bd4<\/em> <\/figcaption><\/figure><\/div>\n\n\n\n

\u4ee5\u4e0a\u63d0\u53ca\u7684\u56db\u7c7b\u7fa4\u4f53\uff0c\u5e76\u6ca1\u6709\u660e\u663e\u7684\u754c\u9650\u3002\u5728\u5f88\u591a\u65f6\u5019\u4f1a\u6709\u91cd\u5408\u4e4b\u5904\uff0c\u5e76\u4e14\u53ef\u4ee5\u540e\u671f\u8f6c\u5316\u3002\u4f8b\u5982KOC\u3001KOF\u770b\u4f3c\u548c\u666e\u901a\u7528\u6237\u66f4\u63a5\u8fd1\uff0c\u4f46\u53ea\u8981\u79ef\u7d2f\u4e86\u5927\u91cf\u7c89\u4e1d\u4e5f\u662f\u6709\u8f6c\u5316\u4e3aKOL\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n

KOC\u6210\u4e3a\u54c1\u724c\u4f20\u64ad\u91cd\u8981\u8d8b\u52bf
<\/h2>\n\n\n\n

\u636e\u4e2d\u56fd\u4e92\u8054\u7f51\u7edc\u4fe1\u606f\u4e2d\u5fc3\u7b2c43\u6b21\u300a\u4e2d\u56fd\u4e92\u8054\u7f51\u7edc\u53d1\u5c55\u72b6\u51b5\u7edf\u8ba1\u62a5\u544a\u300b\u663e\u793a\uff0c\u622a\u81f32018\u5e7412\u6708\uff0c\u77ed\u89c6\u9891\u7528\u6237\u7684\u4f7f\u7528\u7387\u9ad8\u8fbe78.2%\uff0c\u8fd9\u4e00\u9891\u7387\u4ec5\u6b21\u4e8e\u5373\u65f6\u901a\u4fe1\u3001\u641c\u7d22\u5f15\u64ce\u548c\u7f51\u7edc\u65b0\u95fb\u3002<\/p>\n\n\n\n

\u4e5f\u5c31\u662f\u73b0\u4ee3\u793e\u4f1a\uff0c\u4eba\u4eec\u6bcf\u5929\u7528\u624b\u673a\u9664\u4e86\u6253\u7535\u8bdd\u3001\u804a\u5fae\u4fe1\u3001\u67e5\u65b0\u95fb\uff0c\u7136\u540e\u5c31\u5f00\u59cb\u5237\u77ed\u89c6\u9891\uff0c\u56e0\u6b64\u77ed\u89c6\u9891\u8d8a\u6765\u6210\u4e3a\u54c1\u724c\u4f20\u64ad\u7684\u91cd\u8981\u6e20\u9053\u3002KOL\u4eec\u4e5f\u662f\u5728\u77ed\u89c6\u9891\u7684\u63a8\u8fdb\u4e0b\uff0c\u53d1\u5c55\u7684\u8d8a\u6765\u8d8a\u6210\u719f\u3002<\/p>\n\n\n\n

KOL\u4f5c\u4e3a\u54c1\u724c\u8425\u9500\u7684\u91cd\u8981\u5229\u5668\u5df2\u7ecf\u4e0d\u662f\u4ec0\u4e48\u65b0\u9c9c\u8bdd\u9898\uff0c\u4f46\u968f\u7740KOL\u7684\u8eab\u4ef7\u66b4\u6da8\uff0c\u901a\u8fc7KOL\u8fdb\u884c\u54c1\u724c\u8425\u9500\u7684\u6210\u672c\u8d8a\u6765\u8d8a\u9ad8\uff0cZ\u4e16\u4ee3\u4eec\u5bf9\u4e8eKOL\u7684\u63a8\u8350\u4e5f\u53d8\u5f97\u5341\u5206\u51b7\u9759\uff0c\u4ed6\u4eec\u66f4\u613f\u610f\u76f8\u4fe1KOC\u7684\u5efa\u8bae\uff0c\u56e0\u4e3aKOC\u7684\u5efa\u8bae\u66f4\u52a0\u771f\u5b9e\u3002\u5728\u4e00\u4e9b\u5546\u54c1\u89c6\u9891\u7684\u8bc4\u8bba\u533a\uff0cKOC\u5bf9\u4ea7\u54c1\u7684\u8bc4\u8bba\u610f\u89c1\u5f80\u5f80\u53d7\u5230\u70ed\u6367\uff0c\u80fd\u591f\u5f97\u5230\u666e\u901a\u7528\u6237\u7684\u8ba4\u540c\uff0c\u800c\u4e14\u5bf9\u7528\u6237\u51b3\u7b56\u884c\u4e3a\u8d77\u5230\u91cd\u8981\u5f71\u54cd\u3002<\/p>\n\n\n\n

1\u3001KOL\u548cKOC\u7684\u5173\u7cfb<\/strong><\/p>\n\n\n\n

KOL\u548cKOC\u4e4b\u95f4\u7684\u5206\u9694\u5176\u5b9e\u5e76\u4e0d\u660e\u663e\uff0c\u5f53KOC\u7684\u4f20\u64ad\u529b\u5927\u4e86\uff0c\u4ed6\u53ef\u80fd\u5c31\u4f1a\u8f6c\u5316\u4e3aKOL\u3002\u4ece\u5f71\u54cd\u529b\u89d2\u5ea6\u6765\u8bf4\u7684\u8bdd\uff0cKOL\u53ef\u4ee5\u5feb\u901f\u7684\u6253\u9020\u54c1\u724c\u7684\u77e5\u540d\u5ea6\uff0c\u8ba9\u66f4\u591a\u7528\u6237\u77e5\u9053\u4e00\u4e2a\u4ea7\u54c1\u3002\u800cKOC\u548c\u666e\u901a\u6d88\u8d39\u8005\u66f4\u8fd1\u8ddd\u79bb\uff0c\u5bb9\u6613\u5bf9\u7528\u6237\u8fdb\u884c\u6df1\u5ea6\u6e17\u900f\u3002
<\/p>\n\n\n\n

KOL+KOC\u7ec4\u5408\u5f0f\u8425\u9500\uff1a<\/p>\n\n\n\n