{"id":24877,"date":"2019-09-21T21:20:54","date_gmt":"2019-09-21T13:20:54","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=24877"},"modified":"2019-09-21T21:20:54","modified_gmt":"2019-09-21T13:20:54","slug":"%e6%ad%a3%e7%a1%ae%e8%a7%a3%e8%af%bb%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/user\/24877.html","title":{"rendered":"\u6b63\u786e\u89e3\u8bfb\u589e\u957f\u9ed1\u5ba2"},"content":{"rendered":"\n<p>    <\/p>\n\n\n\n<p>\u524d\u8a00\uff1a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2\" title=\"\u589e\u957f\u9ed1\u5ba2\" target=\"_blank\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u6700\u65e9\u8d77\u6e90\u4e8e\u56fd\u5916\u7684\u4e2d\u5c0f\u521b\u4e1a\u516c\u53f8\uff0c\u4e3a\u4e86\u5feb\u901f\u4ea7\u54c1\u5316\uff0c\u63a8\u5e7f\u4ea7\u54c1\u3001\u5feb\u901f\u83b7\u53d6\u5e76\u8f6c\u5316\u7528\u6237\u800c\u8bbe\u7f6e\u7684\u4e00\u4e2a\u5c97\u4f4d\uff08\u90e8\u95e8\uff09\u3002\u4ece\u5de5\u4f5c\u8fb9\u754c\u6765\u770b\uff0c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u66f4\u50cf\u662f\u96c6\u4ea7\u54c1\u3001\u8425\u9500\u3001\u8fd0\u8425\u6570\u636e\u5206\u6790\u3001\u9879\u76ee\u7ba1\u7406\u7684\u591a\u5143\u80fd\u529b\uff0c\u662f\u4e00\u4e2a\u8de8\u9886\u57df\u7684\u89d2\u8272\uff0c\u5bf9\u4ea7\u54c1\u8d1f\u8d23\uff0c\u5bf9\u7528\u6237\u8d1f\u8d23\uff0c\u5bf9\u7ee9\u6548\u8d1f\u8d23\u3002\u589e\u957f\u9ed1\u5ba2\u7684\u201c\u589e\u957f\u201d\u662f\u76ee\u7684\uff0c\u201c\u9ed1\u5ba2\u201d\u662f\u624b\u6bb5\uff0c\u9ed1\u5ba2\u662f\u76f8\u5bf9\u5e38\u89c4\u7684\u65b9\u5f0f\u800c\u8a00\uff0c\u4ed6\u5177\u5907\u6781\u81f4\u7684\u521b\u65b0\u80fd\u529b\uff0c\u80fd\u591f\u901a\u8fc7\u521b\u610f\u7684\u60f3\u6cd5\u3001\u6216\u8005\u79f0\u4e4b\u4e3a\u201c\u5947\u95e8\u9041\u7532\u201d\u6765\u5b9e\u73b0\u76ee\u6807\u7528\u6237\u7684\u79ef\u7d2f\u3002\u9ed1\u5ba2\u4e5f\u8bb8\u5177\u6709\u6781\u5ba2\u7cbe\u795e\uff0c\u5584\u4e8e\u4e13\u6ce8\u3001\u6f5c\u5fc3\u6316\u6398\uff0c\u6700\u5927\u5316\u7684\u4f7f\u80fd\u7528\u6237\u589e\u957f\u3001\u4ea7\u54c1\u4ef7\u503c\u3002\u5bf9\u4e8e\u7528\u6237\u6765\u8bb2\uff0c\u589e\u957f\u9ed1\u5ba2\u662f\u900f\u660e\u7684\uff0c\u7528\u6237\u53ef\u80fd\u4f1a\u4e00\u6b65\u6b65\u8d70\u8fdb\u9ed1\u5ba2\u8bbe\u7f6e\u7684\u201c\u9677\u9631\u201d\uff0c\u6210\u529f\u7684\u4fd8\u83b7\u7528\u6237\u201c\u82b3\u5fc3\u201d\uff0c\u4ece\u611f\u5174\u8da3\u5230\u8d2d\u4e70\uff0c\u6700\u540e\u4ea7\u751f\u4f9d\u8d56\uff0c\u589e\u957f\u9ed1\u5ba2\u662f\u4e00\u4e2a\u5e55\u540e\u63a8\u624b\uff0c\u8ba9\u7528\u6237\u6c89\u8ff7\u65e0\u6cd5\u81ea\u62d4\uff0c\u7136\u800c\u5374\u4e0d\u81ea\u77e5\u3002<\/p>\n\n\n\n<p>\u672c\u6587\u7684\u4e3b\u8981\u67b6\u6784\u5982\u4e0b\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"670\" height=\"485\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/1569072024.png\" alt=\"\" class=\"wp-image-24878\"\/><\/figure><\/div>\n\n\n\n<p>\u793e\u4ea4\u7f51\u7edc\u3001\u90ae\u4ef6\u8425\u9500\u3001\u78c1\u529b\u8425\u9500\u7b49\u75c5\u6bd2\u8425\u9500\u76f8\u5173\u6982\u5ff5\uff0c\u8fde\u540c\u641c\u7d22\u5f15\u64ce\u6392\u540d\u7684\u4f18\u5316\u3001\u4f17\u5305\u3001\u5e02\u573a\u534f\u4f5c\u7b49\uff0c\u5171\u540c\u6784\u6210\u201c\u9ed1\u5ba2\u589e\u957f\u672f\u201d\u7684\u6982\u5ff5\uff0c\u9ed1\u5ba2\u589e\u957f\u672f\u7684\u76ee\u7684\u662f\u4ee5\u6700\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u9884\u7b97\u6765\u5c06\u4ea7\u54c1\u6700\u5927\u7a0b\u5ea6\u5730\u63a8\u5e7f\u5230\u5168\u4e16\u754c\u3002<\/p>\n\n\n\n<p><strong>1\u3001\u4ec0\u4e48\u662f\u589e\u957f\u9ed1\u5ba2\uff1f<\/strong><\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\u901a\u5e38\u91c7\u7528\u7684\u624b\u6bb5\u5305\u62ecA\/B\u6d4b\u8bd5\u3001\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3001\u7535\u5b50\u90ae\u4ef6\u53ec\u56de\u3001\u75c5\u6bd2\u8425\u9500\u7b49\uff0c\u5173\u6ce8\u65e5\u5e38\u4e2d\u7684\u9875\u9762\u52a0\u8f7d\u901f\u5ea6\u3001\u6ce8\u518c\u8f6c\u5316\u7387\u3001e-mail\u5230\u8fbe\u6c34\u5e73\u3001\u75c5\u6bd2\u56e0\u5b50\u8fd9\u4e9b\u6307\u6807\u3002\u9ed1\u5ba2\u4ee5\u6570\u636e\u9a71\u52a8\u8425\u9500\u3001\u4ee5\u5e02\u573a\u6307\u5bfc\u4ea7\u54c1\uff0c\u901a\u8fc7\u6280\u672f\u5316\u624b\u6bb5\u8d2f\u5f7b\u589e\u957f\u76ee\u6807\u7684\u4eba\u3002\u65e2\u4e86\u89e3\u6280\u672f\uff0c\u53c8\u6df1\u8c19\u7528\u6237\u5fc3\u7406\uff0c\u64c5\u957f\u53d1\u6325\u521b\u610f\u3001\u7ed5\u8fc7\u9650\u5236\uff0c\u901a\u8fc7\u4f4e\u6210\u672c\u624b\u6bb5\u89e3\u51b3\u521d\u521b\u516c\u53f8\u4ea7\u54c1\u65e9\u671f\u7684\u589e\u957f\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\u4ecb\u4e8e\u6781\u5ba2\u3001\u53d1\u660e\u5bb6\u548c\u5e7f\u544a\u72c2\u4eba\u95f4\u7684\u89d2\u8272\u3002\u589e\u957f\u9ed1\u5ba2\u5fc5\u987b\u771f\u6b63\u61c2\u5f97\u4ea7\u54c1\u7684\u6838\u5fc3\u4ef7\u503c\uff0c\u80fd\u7528\u6700\u7b80\u5355\u7684\u8bed\u8a00\u63cf\u8ff0\u8fd9\u4e2a\u4ea7\u54c1\u662f\u4ec0\u4e48\uff0c\u89e3\u51b3\u4ec0\u4e48\u95ee\u9898\uff0c\u5728\u6b64\u57fa\u7840\u4e0a\u6e05\u6670\u5b9a\u4f4d\u6709\u5173\u589e\u957f\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p><strong>2\u3001\u589e\u957f\u76ee\u6807\u62c6\u5206\u6982\u62ec\u4e3a\u201cAARRR\u201d\u8f6c\u5316\u6f0f\u6597\u6a21\u578b\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Acquisition\uff08\u83b7\u53d6\u7528\u6237\uff09\uff0c\u83b7\u53d6\u7528\u6237\uff1a\u5438\u5f15\u6d41\u91cf\u3001\u7528\u6237\u91cf\u589e\u957f<\/li><li>Activation\uff08\u6fc0\u53d1\u6d3b\u8dc3\uff09\uff0c\u6fc0\u53d1\u6d3b\u8dc3\uff1a\u5f15\u5bfc\u7528\u6237\u5b8c\u6210\u201c\u6307\u5b9a\u52a8\u4f5c\u201d\uff0c\u4f7f\u4ed6\u4eec\u6210\u4e3a\u957f\u671f\u6d3b\u8dc3\u7684\u5fe0\u5b9e\u7528\u6237<\/li><li>Retention\uff08\u63d0\u9ad8\u7559\u5b58\uff09\uff0c\u63d0\u9ad8\u7559\u5b58\uff1a\u7559\u4f4f\u7528\u6237<\/li><li>Revenue\uff08\u589e\u52a0\u6536\u5165\uff09\uff0c\u589e\u52a0\u6536\u5165\uff1a\u6536\u8d39<\/li><li>Referral\uff08\u4f20\u64ad\u63a8\u8350\uff09\uff0c\u4f20\u64ad\u63a8\u8350\uff1a\u8fd0\u7528\u793e\u4ea4\u7f51\u7edc\u8fdb\u884c\u94fe\u5f0f\u589e\u957f<\/li><\/ul>\n\n\n\n<p>\u4ece\u83b7\u53d6\u7528\u6237\u5230\u4f20\u64ad\u63a8\u8350\uff0c\u6574\u4e2aAARRR\u8f6c\u5316\u6f0f\u6597\u6784\u6210\u4e00\u6761\u87ba\u65cb\u4e0a\u5347\u7684\u4ea7\u54c1\u4f7f\u7528\u5468\u671f\u95ed\u73af\u3002\u589e\u957f\u9ed1\u5ba2\u7684\u4ef7\u503c\u6b63\u662f\u901a\u8fc7\u4e0d\u65ad\u5730\u201c\u5934\u8111\u98ce\u66b4&#8211;\u6392\u5b9a\u4f18\u5148\u7ea7&#8211;\u6d4b\u8bd5&#8211;\u5206\u6790&#8211;\u5e38\u6001\u5316\u90e8\u7f72\u201d\u6765\u4f18\u5316\u4ea7\u54c1\u7b56\u7565\uff0c\u51cf\u5c11\u5f53\u4e2d\u7684\u4e0d\u5fc5\u8981\u635f\u8017\uff0c\u63d0\u9ad8\u8f6c\u5316\u6548\u7387\uff0c\u4ece\u800c\u4e0d\u65ad\u6269\u5927\u81ea\u5df1\u7528\u6237\u7fa4\u4f53\u6570\u91cf\u548c\u8d28\u91cf\u3002<\/p>\n\n\n\n<p><strong>3\u3001\u589e\u957f\u9ed1\u5ba2\u7684\u804c\u8d23\u548c\u7279\u8d28<\/strong><\/p>\n\n\n\n<p>\u6570\u636e\u5206\u6790\u3001\u7528\u6237\u83b7\u53d6\u3001\u4ea7\u54c1\u7814\u53d1\u3001\u6587\u5316\u5efa\u8bbe\u3001\u4eba\u624d\u62db\u8058<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\u7279\u8d28\uff1a\u6570\u636e\u4e3a\u738b\uff08\u6570\u636e\u601d\u7ef4\uff09\u3001\u4e13\u6ce8\u76ee\u6807\u3001\u5173\u6ce8\u7ec6\u8282\u3001\u5bcc\u4e8e\u521b\u610f\u3001\u4fe1\u606f\u901a\u900f<\/p>\n\n\n\n<p><strong>4\u3001\u5982\u4f55\u6210\u4e3a\u589e\u957f\u9ed1\u5ba2<\/strong><\/p>\n\n\n\n<p>\u786c\u5b9e\u529b\uff1a\u4e13\u4e1a\u6280\u80fd\u8fc7\u786c\u3001T\u5f62\u77e5\u8bc6\u7ed3\u6784<\/p>\n\n\n\n<p>\u8f6f\u5b9e\u529b\uff1a\u70ed\u60c5\u3001\u806a\u660e\u3001\u597d\u5947\u3001\u8d44\u6e90\u3001\u5f71\u54cd\u529b\u3001\u5fc3\u6001\u5f00\u653e\u3001\u5185\u5fc3\u5f3a\u5927\u3001\u4e00\u70b9\u5f3a\u8feb\u75c7<\/p>\n\n\n\n<p>\u4e54\u5e03\u65af\u5728\u65af\u5766\u798f\u6bd5\u4e1a\u5178\u793c\u4e0a\u7684\u6f14\u8bb2\uff1a\u201c\u4f60\u4e0d\u53ef\u80fd\u4ece\u73b0\u5728\u9884\u6d4b\u672a\u6765\uff0c\u53ea\u6709\u56de\u5934\u770b\u65f6\uff0c\u624d\u4f1a\u53d1\u73b0\u4e8b\u7269\u4e4b\u95f4\u7684\u8054\u7cfb\uff0c\u6240\u4ee5\u4f60\u5fc5\u987b\u76f8\u4fe1\uff0c\u90a3\u4e9b\u751f\u547d\u4e2d\u7684\u70b9\u70b9\u6ef4\u6ef4\uff0c\u5c06\u4f1a\u5728\u4f60\u672a\u6765\u7684\u751f\u547d\u91cc\uff0c\u4ee5\u67d0\u79cd\u65b9\u5f0f\u4e32\u8054\u8d77\u6765\u3002\u4f60\u5fc5\u987b\u59cb\u7ec8\u76f8\u4fe1\u4e00\u4e9b\u4e1c\u897f&#8211;\u4f60\u7684\u52c7\u6c14\u3001\u5bbf\u547d\u3001\u751f\u6d3b\u3001\u59fb\u7f18\uff0c\u968f\u4fbf\u4ec0\u4e48\uff0c\u5b83\u4eec\u5c06\u7ed9\u4f60\u8ffd\u5bfb\u5185\u5fc3\u771f\u6b63\u6240\u60f3\u7684\u81ea\u4fe1\uff0c\u5e26\u4f60\u8d70\u79bb\u5e73\u51e1\uff0c\u53d8\u5f97\u4e0e\u4f17\u4e0d\u540c\u3002\u201d<\/p>\n\n\n\n<p><strong>5\u3001\u589e\u957f\u9ed1\u5ba2\u5e38\u7528\u5de5\u5177\uff1agoogle analytics\u3001Mixpanel\u3001KissMetrics\u3001UserCycle\u3001Customer.io\u3001Optimize.ly<\/strong><\/p>\n\n\n\n<p><strong>6\u3001\u521b\u9020\u6b63\u786e\u7684\u4ea7\u54c1<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4ea7\u54c1\u4e0e\u5e02\u573a\u5951\u5408\u7684\u72b6\u6001&#8212;<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\" target=\"_blank\" title=\"PMF\">PMF<\/a><\/span>(product market 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viable 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