{"id":2511,"date":"2017-12-12T10:33:14","date_gmt":"2017-12-12T02:33:14","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=2511"},"modified":"2017-12-12T11:41:00","modified_gmt":"2017-12-12T03:41:00","slug":"%e4%bb%80%e4%b9%88%e6%98%afppc%e5%8f%8appc%e4%b8%8ecpc%e7%9a%84%e5%8c%ba%e5%88%ab","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/2511.html","title":{"rendered":"\u4ec0\u4e48\u662fPPC\u53caPPC\u4e0eCPC\u7684\u533a\u522b"},"content":{"rendered":"<p>\u505a\u7f51\u7ad9\u63a8\u5e7f\u7684\u4eba,\u5e38\u5e38\u4f1a\u63a5\u89e6\u5230\u4e00\u4e2a\u8bcdPPC,\u90a3\u4e48PPC\u662f\u4ec0\u4e48\u5462?<br \/>PPC(<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e\" title=\"\u641c\u7d22\u5f15\u64ce\" target=\"_blank\">\u641c\u7d22\u5f15\u64ce<\/a><\/span>\u7ade\u4ef7\u63a8\u5e7f)\uff1a\u662f\u82f1\u6587Pay Per Click\u7684\u7f29\u5199\uff0c\u662f\u6309\u70b9\u51fb\u4ed8\u8d39\uff0c\u6bd4\u5982\u767e\u5ea6\u641c\u7d22\u63a8\u5e7f\u548cGoogle Adwords\u662f\u6700\u5e38\u89c1\u7684PPC\u5c55\u73b0\u5f62\u5f0f\uff0c\u5f53\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u65f6\uff0c\u641c\u7d22\u5f15\u64ce\u516c\u53f8\u5c31\u4f1a\u4ece\u63a8\u5e7f\u4f01\u4e1a\u7684\u63a8\u5e7f\u8d26\u53f7\u4e2d\u6263\u9664\u4e00\u5b9a\u7684\u8d39\u7528\u3002<\/p>\n<p>CPC\uff08\u6bcf\u6b21\u70b9\u51fb\u6210\u672c\uff09\uff1a\u662f\u82f1\u6587Cost Per 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href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b9%bf%e5%91%8a%e4%b8%bb\" title=\"\u5e7f\u544a\u4e3b\" target=\"_blank\">\u5e7f\u544a\u4e3b<\/a><\/span>\u800c\u8a00\uff0c\u9700\u8981\u5e7f\u544a\u4e3b\u4ed8\u8d39\uff1b\u800cCPC\u662f\u9488\u5bf9\u5e7f\u544a\u53d1\u5e03\u8005\u800c\u8a00\uff0c\u5e7f\u544a\u53d1\u5e03\u8005\u6536\u8d39<\/p>\n<p>PPC \u662f\u4e00\u79cd\u5e7f\u544a\u6a21\u5f0f\uff0c\u4e5f\u5c31\u662f\u6309\u70b9\u51fb\u6536\u8d39\u7684\u5e7f\u544a\u3002<br \/>CPC \u662f\u70b9\u51fb\u6536\u8d39\u5e7f\u544a\u7684\u8ba1\u8d39\u6307\u6807\uff0c\u70b9\u51fb\u4e00\u6b21\u591a\u5c11\u94b1\uff0c\u4e5f\u5c31\u662f\u70b9\u51fb\u8d39\u7528\u3002<br \/>\u4e00\u79cd\u662f\u6a21\u5f0f\uff0c\u4e00\u79cd\u662f\u8d39\u7528\u3002<\/p>\n<p>PPC\u6a21\u5f0f(pattern)\u662f\u76ee\u524d\u5e7f\u544a\u5e02\u573a\u4e2d\u6700\u5177\u7ade\u4e89\u529b\u7684\u5e7f\u544a\u8ba1\u8d39\u6a21\u5f0f(pattern)\uff1b\u901a\u8fc7(t\u014dng gu\u00f2)\u7535\u8bdd\u7684\u65b9\u5f0f\u65b9\u6cd5\u5411\u5546\u5bb6\u8f6c\u4ecb\u76ee\u6807\u5ba2\u6237\uff0c\u52aa\u529b\u8ba9\u5546\u5bb6\u53ea\u4e3a\u6709\u6548\u7684\u5e7f\u544a\u4ed8\u8d39\uff01<\/p>\n<p>\u8fd8\u6709\u5e7f\u544a\u4ed8\u8d39\u65b9\u5f0f\u65b9\u6cd5<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/cpc\" title=\"cpc\" target=\"_blank\">cpc<\/a><\/span>\uff0cCPC\u662f\u82f1\u6587Cost Per Click\u7684\u7f29\u5199\u5f62\u5f0f\uff0c\u5176\u4e2d\u6587\u610f\u601d\u5c31\u662f\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a\u3002<\/p>\n<p>PPC\u670d\u52a1\u7684\u4e3b\u8981\u7279\u70b9<br 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\/>\u6b64\u5916\uff0c\u8f83\u4e00\u4e9b\u5927\u578b\u641c\u7d22\u5f15\u64ce\u7684\u4ed8\u8d39\u6536\u5f55\u670d\u52a1\u548c\u5168\u9875\u5e7f\u544a\u800c\u8a00\uff0cPPC\u5e7f\u544a\u7684\u8d39\u7528\u76f8\u5bf9\u8981\u4f4e\u4e00\u4e9b\u3002\u56e0\u800c\u8be5\u670d\u52a1\u4e0d\u5931\u4e3a\u4e00\u9879\u65e2\u80fd\u591f\u4e3a\u7f51\u7ad9\u5e26\u6765\u76ee\u6807\u8bbf\u95ee\u91cf\uff0c\u540c\u65f6\u89c4\u907f\u4e86\u6295\u8d44\u7684\u98ce\u9669\u6027\u7684\u6709\u6548\u9014\u5f84\u3002\u5176\u4e0d\u8db3\u4e4b\u5904\u5728\u4e8e\uff1a\u5bf9\u4e00\u4e9b\u4e2d\u5c0f\u578b\u516c\u53f8\u6765\u8bf4\u5176\u8d39\u7528\u8fd8\u662f\u6709\u4e9b\u504f\u9ad8\uff0c\u4e14\u7ba1\u7406\u4e0a\u6709\u4e00\u5b9a\u96be\u5ea6\u3002<\/p>\n<p>\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a\u662f\u5927\u516c\u53f8(Company)\u6700\u5e38\u7528\u7684\u7f51\u7edc\u5e7f\u544a\u5f62\u5f0f\u3002\u8fd9\u79cd\u65b9\u6cd5\u8d39\u7528(expense)\u5f88\u9ad8\uff0c\u4f46\u6548\u679c\u4e5f\u5f88\u597d\u3002\u6bd4\u5982\u767e\u5ea6\u7ade\u4ef7\uff0c\u641c\u72d0\u548c\u65b0\u6d6a\u7f51\u7ad9\u9996\u9875\u4e0a\u7684banner\u5e7f\u544a\u3002\u8fd9\u79cd\u5f62\u5f0f\u7684\u5e7f\u544a\u662f\u8fd9\u6837\u6536\u8d39\u7684\uff1a\u8d77\u4ef7+\u70b9\u51fb\u6570x\u6bcf\u6b21\u70b9\u51fb\u7684\u4ef7\u683c\u3002<\/p>\n<p>\u8d8a\u662f\u8457\u540d\u7684\u641c\u7d22\u5f15\u64ce\uff0c\u8d77\u4ef7\u8d8a\u9ad8\uff0c\u6700\u9ad8\u53ef\u8fbe\u6570\u4e07\u751a\u81f3\u6570\u5341\u4e07\u3002\u800c\u6bcf\u6b21\u70b9\u51fb\u7684\u4ef7\u683c\u57280.30\u5143\u5de6\u53f3\u3002\u63d0\u4f9b\u70b9\u51fb\u4ed8\u8d39\u7684\u7f51\u7ad9\u975e\u5e38\u591a\uff0c\u4e3b\u8981\u6709\u5404\u5927\u95e8\u6237\u7f51\u7ad9\u641c\u7d22\u5f15\u64ce\uff0c\u4ee5\u53ca\u5176\u4ed6\u6d4f\u89c8\u91cf\u8f83\u5927\u7684\u7f51\u7ad9\uff0c\u6bd4\u5982\u63d0\u4f9b\u8f6f\u4ef6\u4e0b\u8f7d\u7684\u534e\u519b\u7b49\u7b49\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u505a\u7f51\u7ad9\u63a8\u5e7f\u7684\u4eba,\u5e38\u5e38\u4f1a\u63a5\u89e6\u5230\u4e00\u4e2a\u8bcdPPC,\u90a3\u4e48PPC\u662f\u4ec0\u4e48\u5462?PPC(\u641c\u7d22\u5f15\u64ce\u7ade\u4ef7\u63a8\u5e7f)\uff1a\u662f\u82f1\u6587Pay Per Click\u7684\u7f29\u5199\uff0c\u662f\u6309\u70b9\u51fb\u4ed8\u8d39\uff0c\u6bd4\u5982\u767e\u5ea6\u641c\u7d22\u63a8\u5e7f\u548cGoogle Ad\u2026<\/p>\n","protected":false},"author":1,"featured_media":2524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[242,241,243,140],"special":[],"class_list":["post-2511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cgo","tag-cpc","tag-ppc","tag-243","tag-140","entry"],"views":235569,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/2511"}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=2511"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/2511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/2524"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=2511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=2511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=2511"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=2511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}