{"id":25218,"date":"2019-10-08T12:54:47","date_gmt":"2019-10-08T04:54:47","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=25218"},"modified":"2019-10-08T14:21:49","modified_gmt":"2019-10-08T06:21:49","slug":"%e4%ba%a7%e5%93%81%e5%a2%9e%e9%95%bf%ef%bc%9atob%e4%ba%a7%e5%93%81%e4%b8%8d%e5%8f%aa%e6%9c%89%e4%b8%80%e7%a7%8d%e5%81%9a%e6%b3%95","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/25218.html","title":{"rendered":"\u4ea7\u54c1\u589e\u957f\uff1atoB\u4ea7\u54c1\u4e0d\u53ea\u6709\u4e00\u79cd\u505a\u6cd5"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\u524d\u51e0\u5929\u534a\u4f5b\u4ed9\u4eba\u7684\u4e00\u7bc7\u300a\u817e\u8baf\u7684\u654c\u4eba\u53ea\u6709\u50b2\u6162\u7684\u81ea\u5df1\u300b\u63d0\u5230\u817e\u8baf\u4e3a\u4f55\u5728toB\u9886\u57df\u4e2d\u6298\u621f\uff0c\u8ba4\u4e3a\u817e\u8baf\u8981\u5728toB\u9886\u57df\u4e0b\u9762\u653e\u4e0b\u81ea\u5df1\u7684\u50b2\u6162\uff0c\u5c3d\u53ef\u80fd\u53bb\u6ee1\u8db3\u5ba2\u6237\u63d0\u51fa\u7684\u9700\u6c42\uff0c\u56e0\u4e3atoB\u7684\u4e1a\u52a1\u7279\u6027\u4e0b\uff0c\u4e92\u8054\u7f51\u516c\u53f8\u548c\u7528\u6237\u7684\u5173\u7cfb\u5929\u7136\u7684\u5c31\u548ctoC\u6240\u76f8\u53cd\u7684\u3002\u539f\u6587\u4e2d\u6709\u8fd9\u4e48\u4e00\u6bb5\uff1a<\/p>\n\n\n\n<blockquote 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up\u7684GTM\u6a21\u5f0f\u548c\u66f4\u597d\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u751f\u751f\u6740\u51fa\u4e00\u6761\u8840\u8def\u3002\u73b0\u5728Zoom\u80a1\u4ef7\u6bd4\u8d77IPO\u65f6\u53c8\u7ffb\u4e86\u4e00\u500d\u3002<\/p>\n\n\n\n<p>Zoom\u5e76\u4e0d\u662f\u5b64\u4f8b\uff0c\u76f8\u53cd\uff0c\u5b83\u662ftoB\u4f01\u4e1a\u6253\u6cd5\u7684\u4e00\u79cd\u91cd\u8981\u8d8b\u52bf\uff0c\u4e00\u79cdtoC\u589e\u957f\u9a71\u52a8\u65b9\u5f0f\u548c\u4f20\u7edftoB\u9500\u552e\u76f8\u6709\u673a\u7ed3\u5408\u7684\u65b9\u5f0f\u3002\u5305\u62ecDropbox\u3001Slack\u3001Atlassian\u3001Airtable\u751a\u81f3Github\u7b49\u7b49toB\u4ea7\u54c1\u7684\u53d1\u5c55\uff0c\u90fd\u4f53\u73b0\u4e86\u8fd9\u79cd\u8d8b\u52bf\u3002<\/p>\n\n\n\n<p>\u5b83\u4eec\u7684\u5171\u540c\u70b9\uff0c\u4ed6\u4eec\u90fd\u662f\u91c7\u7528\u4e86\u4f20\u7edftoB\u4f01\u4e1a\u5b8c\u5168\u4e0d\u540c\u7684\u65b9\u5f0f\u6765\u8fdb\u5165\u5e02\u573a\uff0c\u4ed6\u4eec\u4f1a\u50cftoC\u4f01\u4e1a\u4e00\u6837\u53bb\u505a\u589e\u957f\uff0c\u5728\u4ea7\u54c1\u4f53\u9a8c\u548cOn Boarding\u4e0a\u66f4\u52a0\u8d34\u8fd1\u4e00\u7ebf\u7528\u6237\uff0c\u6bd4\u8d77\u6e20\u9053\u548c\u9500\u552e\u66f4\u52a0\u64c5\u957f\u548c\u5173\u6ce8\u4ea7\u54c1\u81ea\u8eab\uff0c\u5728\u4ea7\u54c1\u5f62\u6210\u4e00\u5b9a\u7684\u589e\u957f\u540e\uff0c\u518d\u8ddf\u8fdb\u9500\u552e\u8fdb\u884c\u53d8\u73b0\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"672\" height=\"500\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/image-645.png\" alt=\"\" class=\"wp-image-25219\"\/><\/figure><\/div>\n\n\n\n<p>\u5728\u8fdb\u4e00\u6b65\u8ba8\u8bba\u5982\u4f55\u7ed3\u5408\u4e24\u8005\u65f6\uff0c\u5148\u770b\u770btoC\u548ctoB\u4e24\u8005\u6709\u4ec0\u4e48\u533a\u522b\u4e0e\u8054\u7cfb\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">toC\u4e0etoB<\/h3>\n\n\n\n<p>\u5bf9\u6bd4\u4f20\u7edf\u7684toC\u4ea7\u54c1\u548ctoB\u4ea7\u54c1\uff0c\u4e3b\u8981\u4f1a\u6709\u51e0\u70b9\u4e0d\u540c\uff0c\u800c\u8fd9\u51e0\u70b9\u4e0d\u540c\u5219\u662f\u6211\u4eec\u901a\u5e38\u8ba4\u4e3a\u4e00\u5bb6toC\u6216toB\u516c\u53f8\u5f88\u96be\u5728\u53e6\u4e00\u4e2a\u9886\u57df\u6210\u529f\u7684\u539f\u56e0\u3002<br><\/p>\n\n\n\n<p><strong>1. \u8425\u9500\u4e3b\u5bfcvs\u9500\u552e\u4e3b\u5bfc<\/strong><\/p>\n\n\n\n<p>toC\u4ea7\u54c1\u7684GTM\u65b9\u5f0f\u5fc5\u7136\u662f\u8425\u9500\u4e3b\u5bfc\uff0c\u5ba2\u6237\u662f\u4e2a\u4eba\u6d88\u8d39\u8005\uff0c\u81ea\u7136\u4e0d\u53ef\u80fd\u8ba9\u9500\u552e\u4eba\u5458\u53bb\u548c\u6bcf\u4e00\u4e2a\u7528\u6237\u53bb\u63a8\u9500\uff0c\u6240\u4ee5toC\u4ea7\u54c1\u5929\u7136\u662f\u901a\u8fc7\u8425\u9500\u548c\u6d41\u91cf\u6765\u8fdb\u884c\u9a71\u52a8\uff0c\u4ece\u8fc7\u53bb\u7684SEO\u3001\u7528\u6237\u8fd0\u8425\uff0c\u5230\u6700\u8fd1\u4eba\u4eec\u7ecf\u5e38\u8bf4\u7684\u5404\u79cd<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff0c\u5176\u5b9e\u90fd\u6ca1\u6709\u8d85\u51fa\u8fd9\u4e2a\u8303\u7574\u3002<\/p>\n\n\n\n<p>\u4f20\u7edf\u7684toB\u4ea7\u54c1\u5219\u662f\u4f9d\u9760\u9500\u552e\u6765\u8fdb\u884cGTM\uff0c\u7279\u522b\u662f\u9762\u5411\u8d8a\u5927\u7684\u5ba2\u6237\uff0c\u9700\u8981\u9500\u552e\u4eba\u5458\u53bb\u641e\u5b9a\u7684\u5173\u952e\u4eba\u5458\u5c31\u8d8a\u591a\u8d8a\u590d\u6742\uff0c\u8fd9\u4e9b\u90fd\u4e0d\u662f\u5355\u7eaf\u4f9d\u9760\u8425\u9500\u5c31\u80fd\u89e3\u51b3GTM\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p><strong>2. 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class=\"wp-block-heading\">toB\u65b0\u6a21\u5f0f\uff1a\u589e\u957f+\u9500\u552e<\/h3>\n\n\n\n<p>\u4e0a\u9762\u90fd\u662ftoC\u4e0etoB\u4ea7\u54c1\u660e\u663e\u7684\u533a\u522b\uff0c\u8fd9\u4e5f\u662f\u5f88\u591a\u4eba\u6240\u8ba4\u4e3a\u7684toC\u4f01\u4e1a\u505a\u4e0d\u597dtoB\u4ea7\u54c1\u7684\u539f\u56e0\uff08\u53cd\u8fc7\u6765\u4e5f\u4e00\u6837\uff09\uff0c\u66f4\u6709\u4e0a\u5347\u5230\u4f01\u4e1a\u57fa\u56e0\u8bba\u7684\u3002<\/p>\n\n\n\n<p>\u4e0d\u8fc7\u5f53\u6211\u4eec\u89c2\u5bdf\u8fd1\u5e74\u6765\u6210\u529f\u7684toB\u4f01\u4e1a\uff0c\u4eceDropbox\u5230Github\uff0c\u4eceSlack\u5230Zoom\uff0c\u4eceAtlassian\u5230Airtable\uff0c\u4f1a\u53d1\u73b0\u5b83\u4eec\u4f1a\u91c7\u7528\u8ddf\u4e0a\u9762\u4e24\u8005\u76f8\u7ed3\u5408\u7684\u7684\u201c\u975e\u5178\u578b\u201d\u53d1\u5c55\u6a21\u5f0f\u3002<\/p>\n\n\n\n<p>\u5206\u89e3\u4e0b\u6765\u4f1a\u662f\u8fd9\u6837\u51e0\u6b65\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>1. \u5728\u521b\u59cb\u7684\u65f6\u5019\u5173\u6ce8\u5728\u4e00\u4e9b\u7b80\u5355\u3001\u5355\u4e00\u7684\u573a\u666f\uff0c\u4ea7\u54c1\u529b\u4e89\u7b80\u5355\u6613\u7528\uff1b<\/strong><\/li><li><strong>2. \u50cftoC\u7684\u4ea7\u54c1\u4e00\u6837\u53bb\u5438\u5f15\u4e00\u7ebf\u4f7f\u7528\u7684\u7528\u6237\uff0c\u9a8c\u8bc1\u9700\u6c42\uff0c\u627e\u5230\u81ea\u5df1\u7684Product-Market Fit\uff1b<\/strong><\/li><li><strong>3. \u91c7\u53d6\u5404\u79cd\u589e\u957f\u624b\u6bb5\uff0c\u4f8b\u5982SEO\u3001\u9080\u8bf7\u4f18\u60e0\u7b49\u7b49\uff0c\u5feb\u901f\u6269\u5927\u81ea\u5df1\u7684\u7528\u6237\u7fa4\uff0c\u4e5f\u5f62\u6210\u4e86\u81ea\u5df1\u7684\u54c1\u724c\u6548\u5e94\uff1b<\/strong><\/li><li><strong>4. \u5f00\u59cb\u5efa\u7acb\u9500\u552e\uff0c\u56e0\u4e3a\u5df2\u7ecf\u62e5\u6709\u5de8\u5927\u7684\u7528\u6237\u7fa4\u4f53\u548c\u54c1\u724c\uff0c\u9500\u552e\u6548\u7387\u80fd\u6bd4\u5e73\u5e38\u9ad8\u5f97\u591a\uff1b<\/strong><\/li><li><strong>5. \u53e0\u52a0\u529f\u80fd\uff0c\u8ba9\u4ea7\u54c1\u66f4\u52a0\u590d\u6742\u4f46\u662f\u80fd\u591f\u7ed9\u4f01\u4e1a\u5ba2\u6237\u5e26\u6765\u66f4\u591a\u7684\u4ef7\u503c\u3002<\/strong><\/li><\/ul>\n\n\n\n<p>\u4e4b\u524d\u63d0\u8fc7Zoom\u7684\u9500\u552e\u6f0f\u6597\uff0c\u5c31\u662f\u4e00\u4e2a\u5f88\u660e\u663e\u7684\u4f8b\u5b50\uff1a<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u4e00\u4e2a\u4f01\u4e1a\u5e94\u7528\u516c\u53f8\uff0cZoom\u6709\u5b83\u81ea\u5df1\u72ec\u7279\u7684\u63a8\u5411\u5e02\u573a\u65b9\u5f0f\u3002\u8ddf\u5178\u578b\u7684\u90a3\u79cd\u5ba2\u6237\uff08\u638f\u94b1\u8d2d\u4e70\u7684\u4eba\uff09\u4e0d\u662f\u7528\u6237\uff0c\u4e3b\u8981\u4f9d\u9760\u9500\u552e\u60f3\u4f01\u4e1a\u8d2d\u4e70\u51b3\u7b56\u4eba\u63a8\u9500\u7684\u4f01\u4e1a\u5e94\u7528\u4e0d\u540c\uff0cZoom\u5229\u7528\u7ec8\u7aef\u7528\u6237\u8fdb\u884c\u75c5\u6bd2\u5f0f\u4f20\u64ad\uff0c\u9996\u5148\u7ed9\u7ec8\u7aef\u7528\u6237\u7279\u522b\u597d\u7684\u4f7f\u7528\u4f53\u9a8c\uff0c\u8ba9\u4ed6\u4eec\u4e0d\u65ad\u5730\u8fdb\u884c\u4f20\u64ad\uff08\u800c\u4f1a\u8bae\u8f6f\u4ef6\u539f\u751f\u7684\u5c31\u81ea\u5e26\u4e86\u75c5\u6bd2\u4f20\u64ad\u7684\u5c5e\u6027\uff0c\u56e0\u4e3a\u7528\u6237\u4f1a\u4e0d\u65ad\u5730\u9080\u8bf7\u5176\u4ed6\u7528\u6237\u53c2\u52a0\u4f1a\u8bae\uff09\uff0c\u518d\u901a\u8fc7\u7528\u6237\u81ea\u52a9\u8d2d\u4e70\u3001\u9500\u552e\u4eba\u5458\u3001\u4ee3\u7406\u6216\u8005\u5408\u4f5c\u4f19\u4f34\u8fdb\u884c\u9500\u552e\uff0c\u8fd9\u79cd\u65b9\u5f0f\u8ba9\u4ed6\u4eec\u7684\u9500\u552e\u8f6c\u5316\u975e\u5e38\u9ad8\u6548\u548c\u8282\u7ea6\u3002\u5c31\u50cf\u4e0a\u9762\u63d0\u8fc7\u7684\uff0c\u670955%\u7684\u5927\u5ba2\u6237\uff08\u5e74\u4ed8\u8d39\u8d85\u8fc710\u4e07\u7f8e\u5143\u7684\uff09\u7528\u4e86\u8d77\u7801\u4e00\u6b21\u514d\u8d39\u7684\u4f1a\u8bae\u540e\u6765\u518d\u88ab\u8f6c\u5316\u4e3a\u6536\u8d39\u7528\u6237\u7684\u3002<\/p>\n\n\n\n<p><strong>\u7b80\u5355\u5f52\u7eb3\uff0c\u6574\u4e2a\u9500\u552e\u6f0f\u6597\u662f\u8fd9\u6837\u7684\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7528\u6237\uff08\u901a\u8fc7\u5404\u79cd\u65b9\u5f0f\uff09\u63a5\u89e6\u5230Zoom\uff0c\u7559\u4e0b\u5370\u8c61\uff1b<\/li><li>\u7528\u6237\u8bd5\u7528Zoom\u7684\u514d\u8d39\u4f1a\u8bae\u529f\u80fd\uff08\u5355\u6b21\u9650\u5236\u572840\u5206\u949f\u5185\uff09\uff1b<\/li><li>\u7528\u6237\u53ea\u9700\u5f88\u4f4e\u7684\u95e8\u69db\uff08\u7ed1\u5b9a\u4e00\u5f20\u4fe1\u7528\u5361\uff09\u5c31\u80fd\u591f\u53d8\u6210\u4ed8\u8d39\u7528\u6237\uff1b<\/li><li>\u7528\u6237\u5728\u4ed6\u4eec\u7684\u4f01\u4e1a\u5185\u5f00\u59cb\u63a8\u8350\u548c\u4f20\u64ad\uff1b<\/li><li>Zoom\u7684\u9500\u552e\u56e2\u961f\u501f\u6b64\u5411\u4f01\u4e1a\u9500\u552e\u5b8c\u6210\u7684\u89c6\u9891\u4f1a\u8bae\u65b9\u6848\uff08\u540e\u9762\u8fd8\u6709\u7535\u8bdd\u7cfb\u7edf\uff09\u3002<\/li><\/ul>\n\n\n\n<p>\u6211\u4eec\u8fd8\u80fd\u770b\u5230\u5f88\u591a\u8fd9\u6837\u7684\u4f8b\u5b50\uff0cDropbox\u521d\u671f\u770b\u8d77\u6765\u50cf\u662f\u4e00\u4e2atoC\u7684\u4ea7\u54c1\uff0c\u901a\u8fc7\u9080\u8bf7\u9001\u7a7a\u95f4\u7684\u7b49\u7b49\u65b9\u5f0f\u5e26\u6765\u7528\u6237\u7684\u7206\u53d1\u5f0f\u7684\u589e\u957f\uff0c\u800c\u73b0\u5728\u5219\u4ece\u539f\u6765\u7684\u5355\u7eaf\u7684\u6587\u4ef6\u5171\u4eab\uff0c\u5ef6\u4f38\u5230\u4f01\u4e1a\u534f\u4f5c\u7b49\u66f4\u4e30\u5bcc\u7684\u573a\u666f\u3002\u5982Slack\u7b49\u4e5f\u63a8\u51fa\u4e86\u4e13\u95e8\u7684\u4f01\u4e1a\u7248\u672c\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"679\" height=\"371\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/image-646.png\" alt=\"\" class=\"wp-image-25220\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f1a\u9047\u5230\u7684\u5751<\/h3>\n\n\n\n<p>\u5f53\u7136\uff0c\u8fd9\u79cd\u201ctoC\u52a0toB\uff0c\u589e\u52a0\u52a0\u9500\u552e\u201d\u7684\u65b9\u5f0f\u8bf4\u8d77\u6765\u7b80\u5355\uff0c\u771f\u5230\u4e86\u5b9e\u64cd\u5c42\u9762\uff0c\u4e5f\u4f1a\u6709\u4e0d\u5c11\u7684\u5751\u3002<\/p>\n\n\n\n<p>\u5355\u7eaf\u7684toC\u5f0f\u7684\u589e\u957f\u6216\u4f20\u7edftoB\u5f0f\u7684\u9500\u552e\u9a71\u52a8\u6a21\u5f0f\uff0c\u6682\u4e14\u4e0d\u8bba\u5177\u4f53\u6267\u884c\u7684\u96be\u5ea6\uff0c\u90fd\u662f\u5f88\u5bb9\u6613\u7406\u89e3\uff0c\u4e14\u5df2\u7ecf\u6709\u56fa\u5b9a\u7684\u5957\u8def\uff0c\u4f46\u662f\u8981\u628a\u4e24\u8005\u76f8\u7ed3\u5408\uff0c\u5219\u4f1a\u5e26\u6765\u5404\u79cd\u590d\u6742\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"575\" height=\"442\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/image-647.png\" alt=\"\" class=\"wp-image-25221\"\/><\/figure><\/div>\n\n\n\n<p>\u7b2c\u4e00\u79cd\u60c5\u51b5\uff0c\u662f\u589e\u957f\u505a\u5f97\u5f88\u597d\uff0c\u4f46\u662f\u5728\u9500\u552e\u53d8\u73b0\u4e0a\u51fa\u73b0\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u4e00\u79cd\u53ef\u80fd\u662f\u4ea7\u54c1\u80fd\u591f\u89e6\u8fbe\u5230\u5f88\u591a\u7684\u7528\u6237\uff0c\u4f46\u89e6\u8fbe\u4e0d\u4e86\u6216\u8005\u89e6\u52a8\u4e0d\u4e86\u80fd\u591f\u51b3\u7b56\u638f\u94b1\u4ed8\u8d39\u7684\u6700\u7ec8\u5ba2\u6237\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u79cd\u53ef\u80fd\uff0c\u4e5f\u662fFreenium\u6a21\u5f0f\u5e38\u5e38\u9047\u5230\u7684\u95ee\u9898\uff0c\u4ea7\u54c1\u4e3a\u4e86\u5f88\u597d\u5730\u589e\u957f\uff0c\u628a\u592a\u591a\u7684\u529f\u80fd\u548c\u4ef7\u503c\u6295\u653e\u5230\u589e\u957f\u4e00\u4fa7\uff0c\u6ca1\u6709\u7ed9\u9500\u552e\u4e00\u4fa7\u7559\u4e0b\u8db3\u591f\u7684\u9ad8\u7ea7\u7279\u6027\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"552\" 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