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<\/p>\n<\/p>\n
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![\"\u7ecf\u7eac\u5f20\u9896\uff1a\u4e0d\u8981\u518d\u4f4e\u6548\u5730\u53bb\u83b7\u53d6\u7528\u6237\u6570\uff0c\u8425\u9500\u9700\u201c\u505a\u91cd\u201d\uff01\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/20171212_5a2f56c4bc21a.jpg\")
<\/span><\/p>\n
\u5f20\u9896\u539f\u8bdd\u5fae\u4fe1\u622a\u56fe\u25b2<\/span><\/p>\n
\u7b80\u5355\u5206\u6790\u4e00\u4e0b \u2014\u2014<\/p>\n
\u7b2c\u4e00\u4e2a\u95ee\u9898\uff0c\u201c \u4e3a\u4ec0\u4e48\u6240\u6709\u8f7b\u516c\u53f8\u90fd\u4f1a\u505a\u91cd\uff0c\u4e5f\u5fc5\u987b\u505a\u91cd\uff1f\u201d<\/span><\/b><\/p>\n
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\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898\u5e76\u4e0d\u7b80\u5355\u3002<\/p>\n
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\u8f7b\u7684\u65f6\u4ee3\uff0c\u4f9d\u8d56\u7684\u662f\u5927\uff0c\u5927\u8d44\u672c\u548c\u5927\u6d41\u91cf\u3002<\/p>\n
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\u8d8a\u6765\u8d8a\u91cd\u7684\uff0c\u662f\u4e92\u8054\u7f51\u516c\u53f8\u5bf9\u4e8e\u7528\u6237\u670d\u52a1\u4f53\u9a8c\u7684\u76f4\u63a5\u53c2\u4e0e\u7a0b\u5ea6\uff0c\u662f\u4ea7\u54c1\u5728\u6ee1\u8db3\u7528\u6237\u9700\u6c42\u4e2d\u7684\u96be\u4ee5\u66ff\u4ee3\u7a0b\u5ea6\uff0c\u662f\u8fd0\u8425\u7ba1\u7406\u4f53\u7cfb\u5bf9\u4e8e\u4f01\u4e1a\u5b58\u6d3b\u548c\u53d1\u5c55\u7684\u91cd\u8981\u7a0b\u5ea6\u3002<\/b><\/p>\n
\u7b2c\u4e8c\u4e2a\u95ee\u9898\uff0c\u201c \u4e3a\u4ec0\u4e48\u53ea\u6709\u505a\u91cd\u624d\u80fd\u62b5\u6297\u5de8\u5934\u6740\u5165 \uff1f\u201d<\/span><\/b><\/p>\n
\u56e0\u4e3aBAT\u8fd9\u6837\u7684\u5de8\u5934\uff0c\u6709\u5929\u91cf\u7684\u8d44\u672c\u3001\u6d41\u91cf\u3001\u4eba\u624d\uff0c\u90a3\u4e9b\u8d8a\u8f7b\u7684\u4e1c\u897f\uff0cBAT\u8d8a\u5bb9\u6613\u505a\u3002<\/p>\n
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\u5c31\u662f\u90a3\u4e9b\u4e0d\u662f\u4f9d\u8d56\u7b80\u5355\u7684\u6d41\u91cf\uff0c\u7838\u94b1\uff0c\u5c31\u80fd\u7838\u51fa\u6548\u679c\u7684\u4e1c\u897f\u3002<\/p>\n
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\u8fd8\u6709\u5c31\u662fBAT\u90a3\u4e9b\u806a\u660e\u7684\u4ea7\u54c1\u7ecf\u7406\u4e5f\u4e0d\u80fd\u4e00\u4e0b\u5b50\u505a\u597d\u7684\u9700\u8981\u4e00\u70b9\u79ef\u6dc0\u7684\u884c\u4e1a\uff0c\u6bd4\u5982\u6559\u80b2\uff0c\u8fd9\u4e2a\u884c\u4e1a\u6211\u4e00\u76f4\u89c9\u5f97\u9760\u94b1\u662f\u7838\u4e0d\u51fa\u4ec0\u4e48\u6838\u5fc3\u4ef7\u503c\u7684\u3002<\/p>\n
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\u505a\u91cd\uff0c\u5c31\u662f\u505a\uff3b\u6807\u51c6\u5316\uff3d\u7684\u8d44\u672c\u3001\u6d41\u91cf\u548c\u4eba\u624d\u505a\u4e0d\u597d\u7684\uff0c\u4e0d\u90a3\u4e48\uff3b\u6807\u51c6\u5316\uff3d\u7684\u4e8b\u3002<\/p>\n
\u7b2c\u4e09\u4e2a\u95ee\u9898\uff0c\u201c \u6d41\u91cf\u4e3a\u4ec0\u4e48\u8d8a\u6765\u8d8a\u8d35\uff1f\u201d<\/span><\/b><\/p>\n
\u56e0\u4e3a\u7528\u6237\u6d41\u91cf\u662f\u4f01\u4e1a\u751f\u5b58\u7684\u521a\u9700\uff0c\u9762\u5bf9\u7528\u6237\u6d41\u91cf\u57fa\u6570\u7684\u4f4e\u589e\u957f\u548c\u521b\u4e1a\u516c\u53f8\u5bf9\u6d41\u91cf\u8d44\u6e90\u7684\u9ad8\u9700\u6c42\uff0c\u5e02\u573a\u7ade\u4e89\u6fc0\u70c8\uff0c\u6d41\u91cf\u8d8a\u6765\u8d8a\u96be\u83b7\u53d6\uff0c\u81ea\u7136\u4e5f\u5c31\u8d8a\u6765\u8d8a\u8d35\u3002<\/p>\n
\u9700\u6c42\u75af\u72c2\u589e\u957f\uff0c\u4f9b\u7ed9\u5c0f\u5e45\u6ce2\u52a8\uff0c\u4e0d\u6da8\u624d\u602a\uff0c\u6bd4\u5982\u623f\u5b50\uff0c\u4e5f\u6bd4\u5982\u6d41\u91cf\u3002<\/p>\n
\u7b2c\u56db\u4e2a\u95ee\u9898\uff0c\u201c\u4e3a\u4ec0\u4e48\u8981\u5ef6\u4f38\u7528\u6237\u5468\u671f\uff1f\u201d<\/span><\/b><\/p>\n
\u539f\u56e0\u5f88\u7b80\u5355\uff0c\u56e0\u4e3a\u5ef6\u4f38\u7528\u6237\u5468\u671f\u53ef\u4ee5\u589e\u52a0ARPU\uff08Average Revenue PerUser\uff09\uff0c\u5c31\u662f\u4f60\u5728\u5355\u4e2a\u7528\u6237\u751f\u547d\u5468\u671f\u91cc\u53ef\u4ee5\u8d5a\u5230\u7684\u94b1\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u589e\u52a0ARPU\u5728\u8fd9\u4e2a\u65f6\u95f4\u70b9\u53d8\u5f97\u5982\u6b64\u7684\u91cd\u8981\uff1f<\/p>\n
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\u597d\u4e86\uff0c\u73b0\u5728\u4e00\u4e2a\u7528\u6237\u6da8\u523020\u5757\u4e86\uff0c\u505a\u4e00\u6b21\u8fd8\u4e8f5\u5757\u3002\u548b\u529e\uff1f<\/p>\n
\u60f3\u529e\u6cd5\u505a\u4e24\u6b21\u5457\u3002\u505a\u4e24\u6b21\u5c31\u53ef\u4ee5\u8d5a30\uff0c\u51cf\u638920\u6210\u672c\u8fd8\u670910\u5757\uff0c\u4f01\u4e1a\u5c31\u80fd\u6d3b\u4e0b\u6765\u4e86\u3002\u8fd9\u91cc\uff0c\u8bb2\u7684\u662f\u7cbe\u7ec6\u5316\u7684\uff3b\u7528\u6237\u8fd0\u8425\uff3d\u3002<\/p>\n
\u6709\u601d\u8003\u529b\u7684\u4eba\uff0c\u76f8\u4fe1\u73b0\u5728\u601d\u8003\u7684\u95ee\u9898\u662f\u201c \u505a\u4ec0\u4e48\u6837\u7684\u4e8b\u60c5\uff0c\u624d\u80fd\u63d0\u9ad8\u7528\u6237\u751f\u547d\u5468\u671f\u5462\uff1f\u201d<\/p>\n
\u7b54\u6848\u53ef\u80fd\u5728\u7cbe\u7ec6\u5316\u7684\uff3b\u7528\u6237\u8fd0\u8425\uff3d\u53ca\u4f1a\u8bf4\u8bdd\u7684\uff3b\u4ea7\u54c1\uff3d\u3002<\/p>\n
\u7b2c\u4e94\u4e2a\u95ee\u9898\uff0c\u201c \u4e0d\u53ea\u662fToC\u516c\u53f8\uff0c\u5176\u4ed6\u884c\u4e1a\u4e5f\u540c\u6837\u5982\u6b64 \u201d<\/span><\/b><\/p>\n
\u7b54\uff1a\u9762\u5bf9\u9ed1\u6697\u68ee\u6797\u4e00\u822c\u7684\u5546\u4e1a\u7ade\u4e89\uff0c\u8981\u65f6\u523b\u63d0\u9192\u81ea\u5df1\u300a\u4e09\u4f53\u300b\u4e2d\u7684\u90a3\u53e5\u8bdd \u2014\u2014 \u5f31\u5c0f\u548c\u65e0\u77e5\u4e0d\u662f\u751f\u5b58\u7684\u969c\u788d\uff0c\u50b2\u6162\u624d\u662f\u3002<\/p>\n
\u25bc<\/p>\n
\u6700\u540e\uff0c\u5f20\u9896\u7684\u7b2c\u56db\u6761\uff0c\u4e5f\u8d34\u5728\u8fd9\u91cc\u8ba9\u5927\u5bb6\u611f\u53d7\u4e00\u4e0b \u2014\u2014<\/p>\n
\u201c \u4e0d\u8981\u518d\u4f4e\u6548\u7684\u83b7\u53d6\u7528\u6237\u6570\u3002\u5728\u73b0\u5728\u8fd9\u4e2a\u6d41\u91cf\u8d8a\u6765\u8d8a\u96be\u8d8a\u6765\u8d8a\u8d35\u7684\u9636\u6bb5\uff0c\u6295\u8d44\u4eba\u4e0d\u8ba4\u8fd9\u70b9\u4e86\u3002<\/b><\/p>\n
\u4eca\u5929\u8fd9\u4e2a\u7acb\u4f53\u5316\u7ade\u4e89\u7684\u9636\u6bb5\uff0c\u505a\u597d\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u57fa\u7840\u4e0a\uff0c\u83b7\u53d6\u6d41\u91cf\u7684\u65b9\u5f0f\u975e\u5e38\u591a\uff0c\u7ebf\u4e0a\u7ebf\u4e0b\uff0c\u5185\u5bb9\u8425\u9500\u521b\u59cb\u4ebaIP\u5316\u8fd0\u8425\u7b49\u7b49\u3002\u627e\u5230\u4f60\u64c5\u957f\u7684\u65b9\u5f0f\uff0c\u8fd9\u4e2a\u4e8b\u7684\u6838\u5fc3\u5728\u4e8e\u53e6\u4e00\u4e2a\u7ef4\u5ea6\u601d\u8003\u4f20\u64ad\u7ade\u4e89\u4e0e\u8425\u9500\u6548\u7387\u521b\u65b0\u3002\u201d<\/b><\/p>\n
\u5728\u5f53\u4e0b\uff0c\u8425\u9500\u662f\u4e00\u4ef6\u8d8a\u6765\u8d8a\u4e13\u4e1a\uff0c\u4e5f\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u4e8b\u3002<\/p>\n
\u9762\u5bf9\u4f20\u7edf\u6a21\u5f0f\u7684\u5927\u8303\u56f4\u6295\u653e\u5e7f\u544a\uff0c\u548c\u8d54\u94b1\u8d5a\u5406\u559d\u7684\u4fc3\u9500\u624b\u6bb5\uff0c\u591a\u6570\u521d\u521b\u4f01\u4e1a\u663e\u5f97\u6709\u5fc3\u65e0\u529b\u3002<\/p>\n
\u5982\u4f55\u63d0\u9ad8\u516c\u53f8\u7684ROI\uff08Return On Investment\uff09\uff0c\u5373\u6295\u8d44\u56de\u62a5\u7387\uff0c\u662f\u6bcf\u4e2a\u521b\u4e1a\u8005\u5fc5\u987b\u91cd\u89c6\u518d\u91cd\u89c6\u7684\u6838\u5fc3\u95ee\u9898\u3002<\/p>\n
\u800c\u8fd9\u4e00\u5207\uff0c\u79bb\u4e0d\u5f00\u66f4\u4e13\u4e1a\u7684\u8fd0\u8425\u64cd\u4f5c \u2014\u2014<\/p>\n
\u5982\u4f55\u901a\u8fc7\u5185\u5bb9\u8fd0\u8425\u6253\u9020\u4f18\u8d28IP\uff1f<\/span><\/p>\n
\u5982\u4f55\u901a\u8fc7\u6d3b\u52a8\u8fd0\u8425<\/a><\/span>\u589e\u5f3a\u54c1\u724c\u5f62\u8c61\uff1f<\/span><\/p>\n
\u90a3\u5728\u5f53\u4e0b\u5f3a\u654c\u6797\u7acb\u3001\u864e\u72fc\u73af\u4f3a\u7684\u5e02\u573a\u73af\u5883\u4e0b\uff0c\u4f5c\u4e3a\u8d44\u91d1\u3001\u6839\u57fa\u90fd\u4e0d\u5360\u4f18\u52bf\u7684\u4e2d\u5c0f\u578b\u521b\u4e1a\u516c\u53f8\uff0c\u552f\u6709\u51ed\u501f\uff3b\u6280\u672f+\u7cbe\u7ec6\u5316\u8fd0\u8425<\/a><\/span>+\u7cfb\u7edf\u5316\u7ba1\u7406\uff3d\uff0c\u624d\u6709\u4e00\u4e89\u4e4b\u529b\u3002<\/p>\n
Growth Hacker\uff1a\u589e\u957f\u9ed1\u5ba2<\/a>\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f…<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"