{"id":27025,"date":"2019-12-30T12:20:23","date_gmt":"2019-12-30T04:20:23","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=27025"},"modified":"2021-07-06T00:25:02","modified_gmt":"2021-07-05T16:25:02","slug":"90%e5%a4%a9%e7%96%af%e7%8b%82%e5%b8%a6%e8%b4%a7100%e4%b8%87%ef%bc%9akol%e8%90%a5%e9%94%80%e5%85%ad%e6%ad%a5%e6%9b%b2","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/27025.html","title":{"rendered":"90\u5929\u75af\u72c2\u5e26\u8d27100\u4e07\uff1aKOL\u8425\u9500\u516d\u6b65\u66f2"},"content":{"rendered":"\n<p>\u300c\u5e26\u8d27\u300d\u4e5f\u8bb8\u662f\u4eca\u5e74\u65b0\u5a92\u4f53\u3001\u5e02\u573a\u4ece\u4e1a\u4eba\u5458\u542c\u5230\u6700\u591a\u7684\u8bcd\u3002\u4ece\u6296\u97f3\uff0c\u5feb\u624b\u89c6\u9891\u5e26\u8d27\uff0c\u5230\u7f51\u7ea2 <span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/kol\" title=\"KOL\" target=\"_blank\">KOL<\/a><\/span> 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0 \u5143\u505a\u5230 100W+\u3002<\/p>\n\n\n\n<p>\u800c\u5173\u4e8e <a href=\"https:\/\/www.growthhk.cn\/tag\/ROI\" data-type=\"URL\" data-id=\"https:\/\/www.growthhk.cn\/tag\/ROI\" target=\"_blank\" rel=\"noreferrer noopener\">ROI<\/a>\uff08\u6295\u5165\u4ea7\u51fa\u6bd4\uff09\u867d\u8bf4\u5404\u884c\u5404\u4e1a\u4e0d\u5c3d\u76f8\u540c\uff0c\u4f46\u540c\u884c\u7fa4\u91cc\u804a\u5230\u4e00\u822c\u5e02\u573a\u6c34\u5e73\u5728 1:3 \u5de6\u53f3\u3002\u53ef\u4f9b\u53c2\u8003\u3002<\/p>\n\n\n\n<p>\u800c\u6211\u6267\u884c\u7684\u9879\u76ee\uff0cROI \u5e73\u5747\u5728 1:5 \u5230 1:6 \u4e4b\u95f4\uff0c\u4e5f\u5c31\u662f\u8bf4\uff0c\u82b1\u8d39\u516c\u53f8\u82b1 1 \u5143\u7684\u94b1\uff08\u542b\u4ea7\u54c1\u6210\u672c\u53ca\u4f63\u91d1\uff09\uff0c\u80fd\u591f\u5e26\u6765 5\u20146\u5143\u7684\u9500\u552e\u989d\u3002<\/p>\n\n\n\n<p>\u6211\u4e00\u5f00\u59cb\u4e86\u89e3\u65b0\u5a92\u4f53\u5e26\u8d27\u7684\u65f6\u5019\uff0c\u90fd\u662f\u7f51\u7edc\u4e0a\u4e00\u4e9b\u96f6\u788e\u7684\u77e5\u8bc6\uff0c\u5bf9\u4e8e\u6211\u6765\u8bf4\uff0c\u5f88\u96be\u627e\u5230\u4e00\u7bc7\u80fd\u591f\u5e2e\u52a9\u65b0\u624b\u7cfb\u7edf\u5b66\u4e60\u300c\u65b0\u5a92\u4f53\u5e26\u8d27\u300d\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u8fd9\u4e00\u7bc7\u6587\u7ae0\uff0c\u65e2\u662f\u5bf9\u6211\u5e26\u8d27\u6295\u653e\u7ecf\u9a8c\u7684<strong>\u5b8c\u6574\u590d\u76d8<\/strong>\uff0c\u4e5f\u5305\u542b\u4e86\u6211\u5bf9\u4e8e\u5e26\u8d27\u65b9\u6cd5\u8bba\u7684\u7cfb\u7edf\u5206\u4eab\uff08\u4e2a\u4eba\u7ecf\u9a8c\u4e4b\u8c08\uff09\uff0c\u5e0c\u671b\u4ee5\u540e\u8fd8\u6709\u65b0\u4eba\u8981\u505a\u7684\u65f6\u5019\uff0c\u8fd9\u4e00\u7bc7\u6587\u7ae0\u80fd\u591f\u5e2e\u52a9\u4f60\u4eec\u5feb\u901f\u627e\u5230\u6377\u5f84\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\">&#8212;&#8212;&#8212;&#8212;&#8212; \u524d\u63d0\u5206\u5272\u7ebf &#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u524d\u63d0\uff1a\u5e26\u8d27\u524d\u4f60\u5fc5\u987b\u77e5\u9053\u7684 2 \u4e2a\u524d\u63d0<\/h2>\n\n\n\n<p>\u5728\u6b63\u5f0f\u8fdb\u5165\u6df1\u5ea6\u5e72\u8d27\u5185\u5bb9\u4ee5\u524d\uff0c\u6211\u60f3\u5148\u8ddf\u5927\u5bb6\u660e\u786e\u4e24\u4e2a\u975e\u5e38\u91cd\u8981\u7684\u300c\u524d\u63d0\u300d\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>What\uff1a<\/strong>\u4ec0\u4e48\u4ea7\u54c1\u9002\u5408\u5e26\u8d27\uff1f<\/li><li><strong>When\uff1a<\/strong>\u4ec0\u4e48\u65f6\u5019\u9002\u5408\u5e26\u8d27\uff1f<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">1\u3001What\uff1a\u4ec0\u4e48\u4ea7\u54c1\u9002\u5408\u5e26\u8d27\uff1f<\/h3>\n\n\n\n<p>\u5f88\u591a\u65b0\u624b\u5f00\u59cb\u63a5\u89e6\u6295\u653e\u7684\u65f6\u5019\uff0c\u7b2c\u4e00\u4e2a\u95ee\u9898\u5c31\u662f\uff1a<strong>\u4ec0\u4e48\u4ea7\u54c1\u9002\u5408\u5e26\u8d27\uff1f<\/strong><\/p>\n\n\n\n<p><strong>\u7ed3\u8bba\u5c31\u662f\uff1a<\/strong>\u6240\u6709\u4ea7\u54c1\u90fd\u9002\u5408\u5e26\u8d27\u3002\uff08\u6211\u77e5\u9053\uff0c\u8fd9\u542c\u8d77\u6765\uff0c\u4e00\u5b9a\u8ddf\u4f60\u60f3\u7684\u4e0d\u4e00\u6837\uff0c\u540e\u9762\u6211\u4f1a\u5177\u4f53\u89e3\u91ca\uff09<\/p>\n\n\n\n<p><strong>\u4e00\u822c\u4eba\u90fd\u8ba4\u4e3a\uff0c\u53ea\u6709\u5feb\u6d88\u54c1\u9002\u5408\u5e26\u8d27<\/strong>\u3002\u56e0\u5176\u5177\u5907\u5927\u4f17\u9ad8\u9891\u6d88\u8d39\u5c5e\u6027\uff0c\u5e26\u8d27\u5c5e\u6027\u66f4\u5f3a\uff0c\u5c24\u5176\u5355\u4ef7\u5728 200 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class=\"wp-block-heading\">\u4e00\u3001\u300c\u641c\u300d\u96c6\u7528\u6237\u4fe1\u606f<\/h2>\n\n\n\n<p><strong>\u7528\u6237\u6570\u636e\u662f\u6e20\u9053\u9009\u62e9\uff0c\u5185\u5bb9\u521b\u4f5c\u7684\u4f9d\u636e\u3002<\/strong> \u6316\u6398\u7528\u6237\u4fe1\u606f\uff0c\u5bf9\u4e8e\u5e26\u8d27\u6548\u679c\u6765\u8bf4\u81f3\u5173\u91cd\u8981\u3002\u800c\u7528\u6237\u6570\u636e\u53ef\u4ece<strong>\u4ea7\u54c1\u3001\u7ade\u54c1\u3001\u9500\u552e<\/strong>\u4e09\u4e2a\u65b9\u9762\u6765\u6316\u6398\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>\u4ea7\u54c1\uff1a<\/strong>\u6211\u4eec\u5728\u4ea7\u54c1\u9762\u4e16\u524d\u5c31\u6709\u521d\u6b65\u89c4\u5212\uff0c\u4ea7\u54c1\u5b9a\u4f4d\u662f\u600e\u6837\u7684\uff0c\u6ee1\u8db3\u4ec0\u4e48\u7c7b\u578b\u7684\u7528\u6237\uff0c\u4ec0\u4e48\u6837\u9700\u6c42\uff0c\u5b83\u7684\u5356\u70b9\u6709\u54ea\u4e9b\u7b49\u7b49\uff0c\u53ef\u4ee5\u548c\u4ea7\u54c1\u7ecf\u7406\u591a\u591a\u4e86\u89e3\u6216\u8005\u548c\u4ea7\u54c1\u5df2\u6709\u7528\u6237\u8c03\u7814\u3002<\/li><li><strong>\u7ade\u54c1\uff1a<\/strong>\u5728\u5e02\u573a\u4e0a\uff0c\u4e00\u822c\u800c\u8a00\u6211\u4eec\u7684\u4ea7\u54c1\u90fd\u4f1a\u9762\u4e34\u76f8\u5e94\u7ade\u54c1\uff0c\u540c\u884c\u4e4b\u95f4\u7684\u5173\u7cfb\u53ef\u4ee5\u7528\u300c\u76f8\u7231\u76f8\u6740\u300d\u6765\u5f62\u5bb9\u3002\u65e2\u5b58\u5728\u4e00\u8d77\u505a\u5927\u86cb\u7cd5\u7684\u8054\u5408\u5173\u7cfb\uff0c\u4e5f\u5b58\u5728\u6b64\u6d88\u5f7c\u957f\u7684\u7ade\u4e89\u5173\u7cfb\u3002\u4ea7\u54c1\u5728\u505a\u5927\u4efd\u989d\u7684\u540c\u65f6\u5fc5\u7136\u4e5f\u4f1a\u53bb\u62a2\u5360\u7ade\u54c1\u4efd\u989d\uff0c\u56e0\u6b64\u7ade\u54c1\u7684\u4eba\u7fa4\u4e5f\u662f\u6211\u4eec\u6838\u5fc3\u4eba\u7fa4\u4e4b\u4e00\u3002<\/li><li><strong>\u9500\u552e\uff1a<\/strong>\u4e0d\u7ba1\u662f\u7ade\u54c1\uff0c\u8fd8\u662f\u81ea\u8eab\u7684\u4ea7\u54c1\uff0c\u5728\u5404\u5927\u6e20\u9053\u9500\u552e\u79ef\u6dc0\u7684\u7528\u6237\u6570\u636e\uff0c\u4e5f\u662f\u6211\u4eec\u4e86\u89e3\u4eba\u7fa4\u753b\u50cf\u7684\u91cd\u8981\u6765\u6e90\u3002\u8d2d\u4e70\u4ea7\u54c1\u7684\u5219\u5927\u90e8\u5206\u662f\u6211\u4eec\u771f\u6b63\u7684\u7528\u6237\uff0c\u56e0\u6b64\u5bf9\u8fd9\u90e8\u5206\u4eba\u7fa4\u5206\u6790\u4e5f\u5c24\u4e3a\u5173\u952e\u3002<\/li><\/ol>\n\n\n\n<p>\u77e5\u9053\u901a\u8fc7\u4ee5\u4e0a\u4e09\u4e2a\u65b9\u9762\u53bb\u641c\u96c6\u7528\u6237\u4fe1\u606f\u540e\uff0c\u63a5\u7740\u5219\u9700\u8981\u4e86\u89e3\u7528\u6237\u7684\u54ea\u4e9b\u4fe1\u606f\uff0c\u5230\u4ec0\u4e48\u7a0b\u5ea6\u3002<\/p>\n\n\n\n<p>\u9664\u4e86\u76ee\u6807\u4eba\u7fa4\u7684\u57fa\u672c\u5c5e\u6027\uff0c\u6d88\u8d39\u884c\u4e3a\u56e0\u7d20\u7b49\u5916\uff0c\u9700\u6838\u5fc3\u5173\u6ce8<strong>\u89e6\u5a92\u4e60\u60ef\uff0c\u504f\u597d\u5185\u5bb9<\/strong>\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u7ecf\u5e38\u770b\u7684\u53f7\u3001\u5173\u6ce8\u7684\u7f51\u7ea2\u3001KOL\u3001\u6d4f\u89c8\u3001\u504f\u597d\u7684\u5185\u5bb9\u7b49\u3002<strong>\u4e86\u89e3\u8fd9\u4e9b\u4fe1\u606f\u624d\u80fd\u66f4\u597d\u6307\u5bfc\u9009\u62e9\u5408\u4f5c\u7684\u6e20\u9053\u548cKOL\u4ee5\u53ca\u5185\u5bb9\u521b\u4f5c\u65b9\u5411\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e8c\u3001\u300c\u770b\u300d\u51c6\u5408\u9002\u6e20\u9053<\/h2>\n\n\n\n<p>\u4e86\u89e3\u6211\u4eec\u76ee\u6807\u4eba\u7fa4\u7684\u753b\u50cf\u540e\uff0c\u7b2c\u4e8c\u6b65\u5219\u662f\u770b\u53bb\u54ea\u91cc\u627e\u6e20\u9053\u3002\u7b80\u800c\u8a00\u4e4b\uff0c\u7528\u6237\u5728\u54ea\u91cc\uff0c\u5c31\u53bb\u54ea\u91cc\u3002\u4e5f\u5373\uff1a<strong>\u6d41\u91cf\u5728\u54ea\u91cc\uff0c\u5c31\u53bb\u54ea\u91cc\u5e26\u8d27\u3002<\/strong><\/p>\n\n\n\n<p>\u90a3\u5e26\u8d27\u6d41\u91cf\u5206\u4e3a\u79c1\u57df\u6d41\u91cf\u548c\u516c\u57df\u6d41\u91cf\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>\u79c1\u57df\u6d41\u91cf\uff1a<\/strong>\u5982\u5b98\u65b9\u5fae\u535a\uff0c\u5fae\u4fe1\uff0c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\uff0c\u77e5\u4e4e\uff0c\u6296\u97f3\uff0c\u7528\u6237\u7fa4\u7b49\uff0c\u8fd9\u4e9b\u5c5e\u4e8e\u54c1\u724c\u6d41\u91cf\u6c60\uff0c\u4e5f\u662f\u54c1\u724c\u7528\u6237\u805a\u96c6\u5730\uff0c\u5bf9\u8fd9\u4e9b\u6e20\u9053\u7684\u7528\u6237\u8fdb\u884c\u8425\u9500\u5e26\u8d27\u662f\u6700\u4e3a\u7cbe\u51c6\u6709\u6548\u3002<\/li><li><strong>\u516c\u57df\u6d41\u91cf<\/strong>\uff0c\u5219\u5bf9\u5e94\u6307\u4e00\u5207\u975e\u81ea\u6709\u6e20\u9053\u6d41\u91cf\uff0c\u4e3b\u8981\u5206\u4e3a\u4e24\u7c7b\uff1a<\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u5185\u5bb9\u7535\u5546\u7c7b\u5a92\u4f53<\/strong>\uff1a\u5185\u5bb9\u7535\u5546\u5a92\u4f53\uff0c\u987e\u540d\u601d\u4e49\uff0c\u6307\u7684\u662f\u901a\u8fc7\u4f18\u8d28\u7684\u5185\u5bb9\u4f20\u64ad\uff0c\u8fdb\u800c\u5f15\u53d1\u5174\u8da3\u548c\u8d2d\u4e70\u3002\u5982\uff0c\u4e00\u6761\uff0c\u51ef\u53d4\u8bb2\u6545\u4e8b\u7b49\u5e73\u53f0\uff0c\u6211\u4eec\u5982\u6709\u5951\u5408\u7684\u4ea7\u54c1\uff0c\u53ef\u4f5c\u4e3a\u4f9b\u5e94\u5546\u5165\u9a7b\u76f8\u5e94\u5e73\u53f0\u3002\u6b64\u7c7b\u5c5e\u4e8e\u5f00\u62d3\u9500\u552e\u6e20\u9053\u8303\u7574\uff0c\u6682\u4e0d\u5c55\u5f00\u9610\u8ff0\u3002<\/li><li><strong>\u5185\u5bb9\u610f\u89c1\u9886\u8896\uff08KOL\uff09\uff1a<\/strong>\u8fd9\u4e5f\u5c31\u662f\u6211\u4eec\u5e38\u8bf4\u7684\u5173\u952e\u610f\u89c1\u9886\u8896\uff08Key Opinion Leader\uff0c\u7b80\u79f0 KOL\uff09\uff0c\u5373\u62e5\u6709\u66f4\u591a\uff0c\u66f4\u51c6\u786e\u7684\u4ea7\u54c1\u4fe1\u606f\uff0c\u4e14\u4e3a\u76f8\u5173\u7fa4\u4f53\u6240\u4fe1\u8d56\uff0c\u5e76\u5bf9\u8be5\u7fa4\u4f53\u7684\u8d2d\u4e70\u884c\u4e3a\u6709\u8f83\u5927\u5f71\u54cd\u529b\u7684\u4eba\u3002<\/li><\/ul>\n\n\n\n<p>\u53e6\u5916\uff0c\u5728\u4ee5\u5f80\u9884\u7b97\u5145\u8db3\u7684\u65f6\u5019\uff0c\u54c1\u724c\u548c KOL \u5408\u4f5c\u66f4\u591a\u662f\u8d70\u63a8\u5e7f\u8d39\u65b9\u5f0f\uff0c\u62cd TVC\u3001Vlog\uff0c\u51fa\u8054\u540d\u6b3e\uff0c\u5185\u5bb9\u4ea7\u51fa\u2026\u5747\u4e3a\u54c1\u724c\u5f62\u8c61\u5ba3\u4f20\u5bfc\u5411\u3002<\/p>\n\n\n\n<p>\u73b0\u5982\u4eca\u63a8\u5e7f\u8d39\u9510\u51cf\uff0c\u66dd\u5149\u91cf\u7b49\u6548\u679c\u6570\u636e\u8fdc\u4e0d\u5982\u76f4\u63a5\u5e26\u8d27\u6765\u5f97\u91cd\u8981\u3002KOL \u63a8\u5e7f\u5230 KOL \u5e26\u8d27\uff0c\u9700\u4ece\u8ba4\u77e5-\u597d\u611f-\u884c\u52a8-\u4ea4\u6613\u5b8c\u6210\uff0c\u523a\u7a7f\u5168\u8425\u9500\u94fe\uff0c\u8fd9\u65f6\u66f4\u8003\u9a8c\u771f\u67aa\u5b9e\u6218\u6548\u679c\u3002<\/p>\n\n\n\n<p><strong>\u6ce8\u610f\uff1a\u672c\u6587\u91cd\u70b9\u4e5f\u662f\u56f4\u7ed5KOL\u5e26\u8d27\u6765\u9610\u8ff0\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e09\u3001\u300c\u5bfb\u300d\u627e\u5951\u5408KOL<\/h2>\n\n\n\n<p>\u90a3\u770b\u51c6\u4e86\u7528\u6237\u6240\u5728\u7684\u6e20\u9053\u540e\uff0c\u7b2c\u4e09\u6b65\u5219\u662f\u5728\u5404\u4e2a\u6e20\u9053\u5bfb\u627e\u5951\u5408\u7684 &nbsp;KOL\u3002\u4ee5\u5fae\u535a\u5e73\u53f0\u4e3a\u4f8b\uff0c\u5173\u4e8e\u5982\u4f55\u5bfb\u627e\u5951\u5408\u7684 &nbsp;KOL\uff0c\u6574\u7406\u4e86<strong>\u300c\u7b5b\u9009KOL\u56db\u6b65\u8d70\u300d\u2014\u2014<\/strong><\/p>\n\n\n\n<p><strong>\u6b65\u9aa4 1\uff1a\u300c\u9501\u300d\u5b9a\u7c7b\u522b<\/strong><\/p>\n\n\n\n<p>\u8fd9\u65f6\u4eba\u7fa4\u753b\u50cf\u6570\u636e\u5c31\u6d3e\u4e0a\u7528\u573a\u4e86\u3002\u4ed6\u4eec\u559c\u6b22\u4ec0\u4e48\u5185\u5bb9\uff0c\u5173\u6ce8\u4ec0\u4e48\u7c7b\u578b\u7684 KOL\uff0c\u53ef\u4ee5\u6309\u56fe\u7d22\u9aa5\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u6211\u4eec\u662f\u505a\u7535\u5b50\u4e66\u9605\u8bfb\u5668\u7684\uff0c\u6839\u636e\u7528\u6237\u504f\u597d\u5185\u5bb9\uff0c\u5173\u6ce8\u7684 KOL \u7c7b\u522b\uff0c\u90a3\u4f5c\u5bb6\/\u8bfb\u7269\/\u6559\u80b2\/\u5b66\u4e60\/\u4eba\u6587\/\u6570\u7801\u7c7b\u535a\u4e3b\u5219\u662f\u6211\u4eec\u4f1a\u9996\u8981\u8003\u8651\u7684\u3002<\/p>\n\n\n\n<p><strong>\u6b65\u9aa4 2\uff1a\u300c\u6269\u300d\u5c55\u9009\u62e9<\/strong><\/p>\n\n\n\n<p>\u5982\u4f55\u627e\u5230\u66f4\u591a\u7684 KOL \u5462\uff1f\u4ecb\u7ecd\u51e0\u79cd\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>\u699c\u5355\u6cd5<\/strong>\uff1a\u5982\u65b0\u699c\uff0c\u897f\u74dc\u6570\u636e\u7b49\u6709\u5404\u5927\u5e73\u53f0\u5404\u7c7b\u522b\u7684\u6392\u540d\u6570\u636e\uff0c\u53ef\u6839\u636e\u9700\u6c42\u5bfb\u6e90\u3002<\/li><li><strong>\u8c03\u7814\u7528\u6237\u6cd5\uff1a<\/strong>\u8c03\u7814\u7528\u6237\u5173\u6ce8\u54ea\u4e9b KOL\uff0c\u5bf9\u54ea\u4e9b KOL \u7684\u5185\u5bb9\u611f\u5174\u8da3\u3002<\/li><li><strong>KOL\u63a8\u8350\u6cd5\uff1a<\/strong>\u5982\u679c\u624b\u4e0a\u79ef\u7d2f\u4e86 KOL \u8d44\u6e90\uff0c\u53ef\u8ba9\u6548\u679c\u4e0d\u9519\u7684 KOL \u63a8\u8350\u5176 KOL \u670b\u53cb\u3002<\/li><li><strong>\u7f6e\u6362\u6cd5\uff1a<\/strong>\u548c\u4e0d\u5b58\u5728\u7ade\u4e89\u5173\u7cfb\u4f46\u76ee\u6807\u7528\u6237\u53c8\u6709\u4e00\u5b9a\u91cd\u5408\u5ea6\u7684\u54c1\u7c7b\/\u4f01\u4e1a\uff0c\u7f6e\u6362 CPS \u6a21\u5f0f\u6548\u679c\u4e0d\u9519\u7684 KOL \u540d\u5355\u3002<\/li><li><strong>MCN\u673a\u6784\u6cd5\uff1a<\/strong>MCN \u673a\u6784\u624b\u4e0a\u6709\u5927\u91cf KOL \u8d44\u6e90\uff0c\u4e0d\u8fc7\u4e00\u822c\u90fd\u4e0d\u63a5\u53d7 CPS \u6a21\u5f0f\uff0c\u800c\u4e14\u6570\u636e\u771f\u5b9e\u6027\u9700\u4ed4\u7ec6\u8003\u91cf\uff0c\u56e0\u6b64\u5408\u4f5c\u9700\u89c6\u60c5\u51b5\u800c\u5b9a\u3002<\/li><li><strong>\u5173\u7cfb\u94fe\u6cd5\uff1a<\/strong>\u4ee5\u67d0\u4e2a KOL \u4e3a\u8d77\u70b9\uff0c\u5728\u4ee5\u4e0b\u5173\u6ce8\u5217\u8868\u4e2d\u5bfb\u627e\u4f60\u60f3\u8981\u7684\u535a\u4e3b\u7c7b\u578b\u3002<\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li>KOL \u5173\u6ce8\u7684\u5176\u4ed6\u535a\u4e3b<\/li><li>KOL \u8bc4\u8bba\u7c89\u4e1d\uff0c\u5176\u5173\u6ce8\u7684\u535a\u4e3b<\/li><li>\u63d0\u53ca\u81ea\u8eab\u54c1\u724c&amp;\u4ea7\u54c1\u7684\u7528\u6237\uff0c\u5176\u5173\u6ce8\u7684\u535a\u4e3b<\/li><li>\u63d0\u53ca\u7ade\u54c1\u7684\u7528\u6237\uff0c\u5176\u5173\u6ce8\u7684\u535a\u4e3b<\/li><\/ul>\n\n\n\n<p><strong>\u6b65\u9aa4 3\uff1a<\/strong><strong>\u300c\u6269\u300d\u5c55\u9009\u62e9\u4e94\u500d\u7b79\u300c\u5907\u300d<\/strong><\/p>\n\n\n\n<p>\u6bd4\u5982\u51c6\u5907\u8981\u5408\u4f5c 50 \u4f4d KOL\uff0c\u90a3\u81f3\u5c11\u6309 5 \u500d\u540d\u5355\u6765\u5bfb\u6e90\u3002\u56e0\u4e3a\u8fd8\u6709\u6bd4\u8f83\u591a KOL \u53ef\u80fd\u56e0\u4e3a\u5404\u79cd\u539f\u56e0\u5408\u4f5c\u4e0d\u4e86\uff08\u5982\uff0c\u4e0d\u56de\u590d\uff0c\u4e0d\u505a\u63a8\u5e7f\uff0c\u4e0d\u63a5\u53d7 CPS \u6a21\u5f0f\uff0c\u4e0d\u559c\u6b22\u4ea7\u54c1\u2026\uff09\u3002<\/p>\n\n\n\n<p><strong>\u6b65\u9aa4 4\uff1a\u6548\u679c\u8bc4\u300c\u4f30\u300d<\/strong><\/p>\n\n\n\n<p>\u901a\u8fc7\u770b\u5386\u53f2\u5e26\u8d27\u535a\u6587\uff0c\u4ee5\u5ba2\u5355\u4ef7 200 \u5143\u5de6\u53f3\u4e3a\u4f8b\uff0c\u5728\u7b5b\u9009 KOL \u9636\u6bb5\u57fa\u672c\u80fd\u9884\u5224\u6bcf\u4f4d KOL \u5e26\u8d27\u6548\u679c\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u8bc4\u8bba\u6570 200 \u4ee5\u5185\uff0c\u4e00\u822c\u5e26\u8d27\u4e0d\u8d85\u8fc7 100 \u4ef6<\/li><li>\u8bc4\u8bba\u6570 400 \u4ee5\u5185\uff0c\u4e00\u822c\u5e26\u8d27\u4e0d\u8d85\u8fc7 200 \u4ef6<\/li><li>\u8bc4\u8bba\u6570 600 \u4ee5\u5185\uff0c\u4e00\u822c\u5e26\u8d27\u4e0d\u8d85\u8fc7 400 \u4ef6<\/li><li>\u8bc4\u8bba\u6570 1000 \u4ee5\u4e0a\uff0c\u4e00\u822c\u5e26\u8d27 500 \u4ef6\u53ca\u4ee5\u4e0a<\/li><\/ul>\n\n\n\n<p><strong>\u6ce8<\/strong>\uff1a\u4ee5\u4e0a\u8bc4\u8bba\u6570\u5747\u6307\u771f\u5b9e\u8bc4\u8bba\uff0c\u540c\u65f6\u535a\u6587\u4e0d\u5e26\u5927\u578b\u62bd\u5956\u6d3b\u52a8\u3002\u540e\u7eed\u5185\u5bb9\u4e2d\u4e5f\u4f1a\u8c08\u5230\u5982\u4f55\u5224\u65ad\u771f\u5047\u6d41\u91cf\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u56db\u3001\u300c\u6c9f\u300d\u901aKOL\u8bdd\u672f<\/h2>\n\n\n\n<p>\u6c9f\u901a\u7684\u9996\u8981\u76ee\u7684\u662f\u80fd\u63d0\u8d77\u5bf9\u65b9\u7684\u5174\u8da3\u4ee5\u53ca\u53d6\u5f97\u8fdb\u4e00\u6b65\u5408\u4f5c\u610f\u5411\uff0c\u56e0\u6b64\u5f00\u573a\u7684\u6c9f\u901a\u8bdd\u672f\u9700\u4ed4\u7ec6\u659f\u914c\u3002\u4e0b\u9762\u603b\u7ed3\u4e86\u300c<strong>\u516d\u6b65\u6c9f\u901a\u516c\u5f0f<\/strong>\u300d\u2014\u2014<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>\u793c\u8c8c\u3010\u6253\u62db\u547c\u3011\uff1a<\/strong>\u656c\u79f0\uff0c\u52a0\u9002\u5f53\u8868\u60c5\u7b26\u53f7<\/li><li><strong>\u4ecb\u7ecd\u3010\u6211\u662f\u8c01\u3011\uff1a<\/strong>\u4e00\u53e5\u8bdd\u4ecb\u7ecd\u54c1\u724c\u6210\u5c31\uff0c\u54c1\u724c\u6545\u4e8b<\/li><li><strong>\u9610\u660e\u3010\u6765\u610f\u3011\uff1a<\/strong>\u9080\u8bf7\u4f53\u9a8c\u6211\u4eec\u7684\u4ea7\u54c1<\/li><li><strong>\u8bf4\u660e\u3010\u5951\u5408\u5904\u3011\uff1a<\/strong>\u54c1\u724c\/\u4ea7\u54c1\u548c KOL \u7684\u5951\u5408\u4e4b\u5904<\/li><li><strong>\u9644\u4e0a\u3010\u5b98\u65b9\u5e97\u3011\uff1a<\/strong>\u65b9\u4fbf\u5bf9\u65b9\u4e86\u89e3\u5546\u54c1<\/li><li><strong>\u5f15\u5bfc\u3010\u52a0\u5fae\u4fe1\u3011\uff1a<\/strong>\u65b9\u4fbf\u8fdb\u4e00\u6b65\u6c9f\u901a<\/li><\/ol>\n\n\n\n<p>\u6c9f\u901a\u8fc7\u7a0b\u4e2d\u7684\u51e0\u4e2a\u6280\u5de7\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>\u5b98\u65b9\u8d26\u53f7\u7528\u4f5c\u5f00\u573a\u6c9f\u901a<\/strong>\uff1a\u5b98\u65b9\u8d26\u53f7\u79c1\u4fe1\u5bf9\u65b9\uff0c\u7c89\u4e1d\u66f4\u591a\uff0c\u5185\u5bb9\u4e5f\u4e0e\u54c1\u724c\uff0c\u4ea7\u54c1\u5173\u8054\u5ea6\u66f4\u9ad8\uff0c\u66f4\u5177\u54c1\u724c\u611f\u77e5\u548c\u4fe1\u4efb\u5ea6\u3002<\/li><li><strong>\u9080\u8bf7\u4f53\u9a8c\u4ea7\u54c1<\/strong>\uff1a\u4e00\u65b9\u9762\u662f\u5e0c\u671b\u6253\u6d88\u5bf9\u65b9\u7684\u987e\u8651\uff0c\u4f53\u9a8c\u597d\u7684\u8bdd\uff0c\u624d\u597d\u6c9f\u901a\u5185\u5bb9\u79cd\u8349\u3001\u4f63\u91d1\u63d0\u6210\uff0c\u7c89\u4e1d\u798f\u5229\u7b49\u4e8b\u5b9c\u3002\u53e6\u5916\uff0c\u8fd9\u4e5f\u662f\u5bf9\u7528\u6237\u4ee5\u53ca\u5185\u5bb9\u8d1f\u8d23\u539f\u5219\uff0c\u53ea\u6709 KOL \u5bf9\u4ea7\u54c1\u6709\u4fe1\u5fc3\uff0c\u4f53\u9a8c\u4e0d\u9519\uff0c\u540e\u7eed\u5185\u5bb9\u624d\u80fd\u5f97\u4ee5\u66f4\u597d\u5448\u73b0\uff0c\u7c89\u4e1d\u4e5f\u624d\u6709\u53ef\u80fd\u4e70\u5355\u3002<\/li><li><strong>\u5f15\u5bfc\u52a0\u5fae\u4fe1\uff1a<\/strong>\u5f15\u5bfc\u52a0\u5fae\u4fe1\u7684\u4f5c\u7528\uff0c\u5173\u952e\u5728\u4e8e\u5fae\u4fe1\u662f\u4f7f\u7528\u8f83\u9891\u7e41\u7684\u793e\u4ea4\u5de5\u5177\uff0c\u4e00\u822c\u60c5\u51b5\u4e0b\u6d88\u606f\u80fd\u5f97\u5230\u53ca\u65f6\u53cd\u9988\uff0c\u81f3\u4e8e\u7528\u4e2a\u4eba\u5fae\u4fe1\u53f7\u52a0\u8fd8\u662f\u516c\u53f8\u5fae\u4fe1\u53f7\u5219\u770b\u9700\u6c42\uff0c\u5404\u6709\u5404\u7684\u597d\u5904\uff0c\u4e2a\u4eba\u53f7\u5219\u66f4\u6709\u6e29\u5ea6\uff0c\u516c\u53f8\u53f7\u5219\u66f4\u4e13\u4e1a\u4e9b\u3002<\/li><li><strong>\u804a\u5929\u4e2d\u52a0\u5165\u9002\u5f53\u8868\u60c5\uff1a<\/strong>\u8868\u60c5\u53ef\u4ee5\u62c9\u8fd1\u8ddd\u79bb\uff0c\u589e\u52a0\u597d\u611f\u5ea6\u3002\u540c\u65f6\u6700\u540e\u5efa\u8bae\u518d\u52a0\u4e00\u53e5\u300c\u671f\u5f85\u60a8\u7684\u56de\u590d\uff0c\u5e0c\u671b\u6709\u673a\u4f1a\u548c\u60a8\u5408\u4f5c\u300d\u4e4b\u7c7b\u7684\u8bdd\uff0c\u518d\u6b21\u8868\u8fbe\u8bda\u6073\u4e4b\u610f\uff0c\u589e\u52a0\u56de\u590d\u7387\u3002<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e94\u3001\u300c\u521b\u300d\u4f5c\u5185\u5bb9\u65b9\u5411<\/h2>\n\n\n\n<p>\u6c9f\u901a\u786e\u8ba4\u5408\u4f5c\u540e\uff0c\u5219\u662f\u4ea7\u54c1\u4f53\u9a8c\u53ca\u915d\u917f\u5185\u5bb9\u9636\u6bb5\u3002\u4e0b\u9762\u603b\u7ed3\u4e86\u5b9e\u8df5\u4e2d\u8f83\u6709\u6548\u679c\u7684\u521b\u4f5c\u65b9\u5411\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>\u6545\u4e8b\u578b\uff1a<\/strong>KOL \u8bb2\u8ff0\u4e0e\u54c1\u7c7b\uff0c\u54c1\u724c\uff0c\u4ea7\u54c1\u76f8\u5173\u7684\u6e0a\u6e90\uff0c\u6545\u4e8b\u4ece\u800c\u5f15\u51fa\u4ea7\u54c1\u70b9\u3002<\/li><li><strong>\u5bf9\u6bd4\u578b\uff1a<\/strong>\u987e\u540d\u601d\u4e49\uff0c\u5219\u662f\u4e0e\u540c\u7c7b\u578b\u4ea7\u54c1\u76f8\u6bd4\uff0c\u5404\u81ea\u7684\u7279\u8272\u3002<\/li><li><strong>\u4f53\u9a8c\u578b\uff1a<\/strong>\u504f\u4ece KOL \u4f7f\u7528\u4ea7\u54c1\u611f\u53d7\u51fa\u53d1\uff0c\u6765\u5b89\u5229\u4ea7\u54c1\u5229\u76ca\u70b9\u3002<\/li><li><strong>\u653b\u7565\u578b\uff1a<\/strong>\u504f\u529f\u80fd\u89e3\u9501\uff0c\u300c\u73a9\u8f6c\u578b\u300d\u5185\u5bb9\uff0c\u5145\u5206\u6316\u6398\u4ea7\u54c1\u4f7f\u7528\u4ef7\u503c\u3002<\/li><\/ol>\n\n\n\n<p>\u4ee5\u4e0a\u51e0\u4e2a\u65b9\u5411\u5404\u6709\u504f\u91cd\uff0c\u4f46\u6574\u4f53\u5927\u540c\u5c0f\u5f02\uff0cKOL \u53ef\u4ee5\u7406\u89e3\u4e3a\u4ea7\u54c1\u7684\u300c\u8d85\u7ea7\u7528\u6237\u300d\uff0c\u4ed6\u4eec\u4ea7\u51fa\u7684\u5185\u5bb9\u548c\u5e7f\u544a\u578b\u5185\u5bb9\u4e0d\u4e00\u6837\uff0c\u90fd\u662f\u4ece\u81ea\u8eab\u4f53\u9a8c\u89d2\u5ea6\u51fa\u53d1\uff0c\u8d34\u8fd1\u7528\u6237\u3001\u7c89\u4e1d\u5fc3\u7406\uff0c\u66f4\u80fd\u6253\u52a8\u6f5c\u5728\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u8981\u968f\u65f6\u548c KOL \u6c9f\u901a\u3002\u4e3b\u8981\u6709\u4ee5\u4e0b\u56db\u70b9\u4e8b\u9879\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>\u63d0\u524d\u51c6\u5907\u4ea7\u54c1\u8d44\u6e90\uff1a<\/strong>\u76f8\u5173\u4ea7\u54c1\u8d44\u6599\u662f\u6240\u6709\u5185\u5bb9\u521b\u4f5c\u7684\u57fa\u7840\u3002\u6c9f\u901a\u4ea7\u54c1\u4f7f\u7528\u8bf4\u660e\u4ee5\u53ca\u4ea7\u54c1\u4eae\u70b9\uff0c\u65b9\u4fbf\u5bf9\u65b9\u4f53\u9a8c\u4ea7\u54c1\u65f6\u66f4\u6df1\u5165\u4e86\u89e3\u4ea7\u54c1\u6027\u80fd\uff0c\u7279\u8272\u3002<\/li><li><strong>\u63d0\u524d\u786e\u5b9a\u5185\u5bb9\u6392\u671f\uff1a<\/strong>\u6c9f\u901a\u6392\u671f\uff0c\u4e86\u89e3\u9884\u8ba1\u53d1\u5e03\u65f6\u95f4\u662f\u5426\u5408\u9002\u3002\u4e00\u822c\u800c\u8a00\uff0c\u5e97\u94fa\u6d3b\u52a8\u671f\u95f4\u53d1\u5e03\u6548\u679c\u66f4\u4f73\uff0c\u8fd9\u6837\u7c89\u4e1d\u798f\u5229\u53ef\u548c\u5e97\u94fa\u4f18\u60e0\u53e0\u52a0\uff0c\u8f6c\u5316\u6548\u679c\u66f4\u597d\u3002<\/li><li><strong>\u76f8\u4fe1KOL\u539f\u521b\u5185\u5bb9\uff1a<\/strong>\u9664\u4e86\u5c11\u91cf KOL \u9700\u8981\u63d0\u4f9b\u6587\u6848\u53ca\u914d\u56fe\uff0c\u4e00\u822c\u90fd\u662f KOL \u539f\u521b\u5185\u5bb9\u3002\u76f8\u4fe1\u5bf9\u65b9\u521b\u4f5c\u80fd\u529b\u7684\u8bdd\uff0c\u539f\u5219\u4e0a\u4e0d\u5e72\u6d89\u5185\u5bb9\u65b9\u5411\u53ca\u521b\u4f5c\uff0c\u53ea\u9700\u5728\u53d1\u5e03\u524d\u9884\u89c8\u4e0b\u5185\u5bb9\uff0c\u4ee5\u514d\u5728\u4ea7\u54c1\u7ec6\u8282\u7b49\u8868\u8fbe\u6709\u5931\u8bef\u3002<\/li><li><strong>\u63d0\u4f9b\u5229\u76ca\u8bf1\u56e0\uff1a<\/strong>\u5e26\u4e0a\u4f18\u60e0&amp;\u798f\u5229\u4fe1\u606f\u3002\u8fd9\u662f\u4fc3\u5355\u7684\u5173\u952e\u6027\u4e00\u6b65\uff0c\u9664\u4e86\u80fd\u8bc6\u522b\u8ba2\u5355\u5916\uff0c\u5bf9\u4e8e KOL \u53ca\u5176\u7c89\u4e1d\u800c\u8a00\uff0c\u4e5f\u63d0\u4f9b\u4e86\u4e00\u4efd\u4e13\u5c5e\u611f\u3002<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u516d\u3001\u300c\u53d1\u300d\u5e03\u5185\u5bb9\u53ca\u8c03\u6574<\/h2>\n\n\n\n<p>\u6700\u540e\u4e00\u6b65\u5219\u662f\u53d1\u5e03\u5185\u5bb9\u4ee5\u53ca\u6548\u679c\u76d1\u6d4b\u3002\u9700\u8981\u6ce8\u610f\u4ee5\u4e0b\u51e0\u70b9\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>\u591a\u5e73\u53f0\u5206\u53d1\uff1a<\/strong>\u4e00\u822c KOL \u90fd\u4f1a\u5728\u591a\u4e2a\u5e73\u53f0\u8fd0\u8425\u8d26\u53f7\uff0c\u56e0\u6b64\u53ef\u4ee5\u548c KOL \u6c9f\u901a\uff0c\u5982\u5fae\u535a\uff0c\u5fae\u4fe1\uff0cB \u7ad9\uff0c\u77e5\u4e4e\uff0c\u6296\u97f3\uff0c\u5c0f\u7ea2\u4e66\u7b49\u591a\u5e73\u53f0\u5206\u53d1\uff0c\u6269\u5927\u8986\u76d6\u3002<\/li><li><strong>\u53ca\u65f6\u56de\u590d\u7528\u6237\u7591\u95ee\uff1a<\/strong>\u53d1\u5e03\u540e\u5219\u53ef\u80fd\u6709\u7c89\u4e1d\u8bc4\u8bba\u3001\u63d0\u95ee\uff0c\u9700\u63d0\u9192 KOL \u53ca\u65f6\u56de\u590d\u4ea7\u54c1\u76f8\u5173\u7684\u7591\u95ee\uff0c\u6216\u8005\u4e5f\u53ef\u4ee5\u7528\u5b98\u65b9\u8d26\u53f7\u56de\u590d\u3002<\/li><li><strong>\u76d1\u6d4b\u6548\u679c\u53ca\u8c03\u6574\uff1a<\/strong>\u76d1\u6d4b\u9886\u5238\u3001\u4e0b\u5355\u5b9e\u65f6\u6548\u679c\u6548\u679c\u4e0d\u4f73\u65f6\uff0c\u5206\u6790\u95ee\u9898\uff0c\u53ca\u65f6\u8c03\u6574\u5185\u5bb9\u3002\u6bd4\u5982\u8d2d\u4e70\u4fe1\u606f\uff0c\u4f18\u60e0\u798f\u5229\u4e0d\u591f\u660e\u663e\uff0c\u5219\u518d\u63d0\u70bc\u4f18\u60e0\u4fe1\u606f\u505a\u91cd\u65b0\u8f6c\u53d1\uff0c\u589e\u5f3a\u4f18\u60e0\u622a\u6b62\u65f6\u95f4\u7d27\u4fc3\u611f\u7b49\u3002\u6bd4\u5982\u9488\u5bf9\u7c89\u4e1d\u5173\u5fc3\u7684\u95ee\u9898\uff0c\u518d\u8ffd\u52a0\u4e00\u6761\u8865\u5145\u5185\u5bb9\u3002<\/li><li><strong>\u4e8c\u6b21\u8fd0\u7528\u5185\u5bb9\u7d20\u6750\uff1a<\/strong>KOL \u751f\u4ea7\u7684\u4f18\u8d28\u5185\u5bb9\u7d20\u6750\uff0c\u5728\u5f81\u5f97 KOL \u6388\u6743\u540e\uff0c\u4e5f\u53ef\u4e8c\u6b21\u6269\u6563\u7528\u5728\u5b98\u65b9\u5fae\u4fe1\u3001\u5fae\u535a\u53ca\u5e97\u94fa\u7b49\u54c1\u724c\u81ea\u6709\u6e20\u9053\u3002<\/li><\/ol>\n\n\n\n<p class=\"has-text-align-center\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e38\u89c1\u95ee\u9898\uff1aKOL \u5e26\u8d27\u65c5\u9014\u4e0a\u7684\u4e09\u5927\u300c\u62e6\u8def\u864e\u300d\u95ee\u9898<\/h2>\n\n\n\n<p>\u4ee5\u4e0a\u5219\u4e3a\u65b0\u5a92\u4f53\u5e26\u8d27\u7684\u516d\u5927\u57fa\u672c\u6b65\u9aa4\uff0c\u4f46\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\u6211\u4eec\u8fd8\u4f1a\u9047\u5230\u51e0\u4e2a\u5e38\u89c1\u95ee\u9898\uff0c\u56e0\u6b64\u5728\u7ed3\u675f\u4e4b\u524d\uff0c\u548c\u5927\u5bb6\u4e00\u8d77\u63a2\u8ba8\u4e0b\u5173\u4e8e KOL \u5e26\u8d27\u65c5\u9014\u4e0a\u7684\u4e09\u5927\u300c\u62e6\u8def\u864e\u300d\u95ee\u9898\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1\u3001\u771f\u5047\u6d41\u91cf\u5982\u4f55\u8fa8\uff1f<\/h3>\n\n\n\n<p>\u6d41\u91cf\u9020\u5047\u95ee\u9898\u5728\u5404\u4e2a\u5e73\u53f0\u90fd\u6bd4\u8f83\u6cdb\u6ee5\uff0c\u6d41\u91cf\u9020\u5047\u4fe8\u7136\u5df2\u53d1\u5c55\u6210\u4ea7\u4e1a\u94fe\uff0c\u5176\u4e2d\u7275\u626f\u5229\u76ca\u5173\u7cfb\u9519\u7efc\u590d\u6742\uff0c\u5728\u8fd9\u91cc\u54b1\u6682\u4e0d\u8868\u3002<\/p>\n\n\n\n<p>\u7531\u4e8e\u6211\u4eec\u9700\u8981\u7684\u662f\u5b9e\u6253\u5b9e\u5e26\u8d27\u6548\u679c\uff0c\u5bf9\u4e8e\u771f\u5047\u6d41\u91cf\u8fa8\u522b\u5c24\u4e3a\u770b\u91cd\uff0c\u4e0b\u9762\u4ecb\u7ecd\u51e0\u4e2a\u8fa8\u522b\u771f\u5047\u6d41\u91cf\u5c0f\u6280\u5de7\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u70b9\u51fb\u8bc4\u8bba\u4e2d\u7c89\u4e1d\u7684\u8d26\u53f7\uff0c\u5982\u679c\u5168\u662f\u8f6c\u53d1\uff0c\u70b9\u8d5e\u8be5\u535a\u4e3b\u6216\u5176\u4ed6\u540c\u7c7b\u578b\u535a\u4e3b\u7684\u5fae\u535a\uff0c\u4e14\u9891\u7387\u8f83\u9ad8\uff0c\u4e0d\u5efa\u8bae\u5408\u4f5c\u3002<\/li><li>\u5982\u679c\u8bc4\u8bba\u91cc\u6392\u5728\u524d\u9762\u7684\u90fd\u662f\u52a0 V \u7684\u53f7\uff0c\u4e0d\u5efa\u8bae\u5408\u4f5c\u3002<\/li><li>\u5982\u679c\u4ee5\u5f80\u5e26\u9500\u552e\u7684\u5fae\u535a\uff0c\u5168\u662f\u4e70\uff0c\u53eb\u597d\u578b\u8bc4\u8bba\uff0c\u4e0d\u5efa\u8bae\u5408\u4f5c\u3002<\/li><li>\u770b\u4e3b\u9875\uff0c\u5982\u679c\u5176\u9605\u8bfb\u91cf\u4e0e\u4e92\u52a8\u6570\u4e0d\u6210\u6b63\u6bd4\uff0c\u4e0d\u5efa\u8bae\u5408\u4f5c\u3002<\/li><\/ol>\n\n\n\n<p>\u9664\u6b64\u4e4b\u5916\uff0c\u9009\u62e9 KOL \u4e5f\u4e0d\u9700\u8981\u7279\u610f\u5173\u6ce8\u7c89\u4e1d\u91cf\uff0c\u6709\u4e9b\u7c89\u4e1d\u91cf\u5c0f\u51e0\u4e07\uff0c\u51e0\u5341\u4e07\uff0c\u867d\u7136\u7c89\u4e1d\u91cf\u4e0d\u592a\u5927\u5374\u8db3\u591f\u5782\u76f4\u7c89\u4e1d\u8db3\u591f\u5fe0\u5b9e\uff0c\u5e26\u8d27\u6548\u679c\u672a\u5fc5\u4e0d\u5982\u5927 V\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2\u3001\u5982\u4f55\u5e94\u5bf9CPS\u6c9f\u901a\u969c\u788d\u75c7\uff1f<\/h3>\n\n\n\n<p>CPS\uff08Cost Per Sales\uff09\uff0c\u4e5f\u5373\u901a\u8fc7\u5b9e\u9645\u7684\u9500\u552e\u91cf\u8fdb\u884c\u4ed8\u8d39\uff0c\u6309\u9500\u552e\u4f63\u91d1\u7ed3\u7b97\u3002<\/p>\n\n\n\n<p>CPS &nbsp;\u6c9f\u901a\u969c\u788d\u75c7\uff0c\u53ef\u4ee5\u7b80\u5355\u7406\u89e3\u4e3a\u4e0d\u597d\u610f\u601d\u3001\u4e0d\u613f\u610f\u6c9f\u901a\u9500\u552e\u4f63\u91d1\u63d0\u6210\u5408\u4f5c\u65b9\u5f0f\u3002<strong>\u8fd9\u4e3b\u8981\u662f\u5fc3\u6001\u95ee\u9898\uff0c*<\/strong>*\u300c\u5fc3\u75c5\u8fd8\u5f97\u5fc3\u836f\u533b\u300d\uff0c\u9700\u5207\u6362\u89d2\u5ea6\u6765\u514b\u670d\u5fc3\u7406\u969c\u788d\u3002**<\/p>\n\n\n\n<p>\u8bf4\u5b9e\u8bdd\uff0c\u521a\u5f00\u59cb\u6211\u4e5f\u9762\u4e34 CPS \u6c9f\u901a\u969c\u788d\u75c7\uff0c\u4e4b\u524d\u505a\u4f20\u64ad\u90fd\u662f\u8d70\u63a8\u5e7f\u8d39\u65b9\u5f0f\uff0c\u800c\u4e14\u4e5f\u5f88\u5c11\u6709 KOL \u613f\u610f\u8d70\u4f63\u91d1\u63d0\u6210\u6a21\u5f0f\uff0c\u6311\u6218\u6bd4\u8f83\u5927\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e KOL \u6765\u8bf4\uff0c\u8d70\u63a8\u5e7f\u8d39\u65b9\u5f0f\u4e5f\u6765\u5f97\u5bb9\u6613\uff0c\u5185\u5bb9\u6267\u884c\u597d\uff0c\u4f20\u64ad\u6570\u636e\u8fbe\u6807\uff0c\u5219\u8d39\u7528\u5230\u624b\u3002<\/p>\n\n\n\n<p>\u4f46\u5176\u5b9e\u6362\u4e2a\u601d\u7ef4\u2014\u2014<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u5408\u60c5<\/strong>\uff1a\u751f\u610f\u5f88\u7b80\u5355\uff0c\u4f01\u4e1a\u63d0\u4f9b\u6ee1\u8db3\u9700\u6c42\u7684\u4f18\u8d28\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u4ea7\u751f\u5229\u6da6\u3002\u4e0d\u7ba1\u662f\u5458\u5de5\uff0cKOL\uff0c\u8fd8\u662f\u673a\u6784\uff0c\u90fd\u4f1a\u5377\u5165\u5546\u4e1a\u5f53\u4e2d\u6765\u3002\u800c\u8425\u9500\u63a8\u5e7f\u4e5f\u597d\uff0c\u8fd8\u662f CPS \u6a21\u5f0f\u4e5f\u7f62\uff0c\u5c31\u662f\u62ff\u51fa\u5229\u6da6\u7684\u4e00\u90e8\u5206\u8fdb\u884c\u652f\u4ed8\u3002<\/li><li><strong>\u5408\u7406<\/strong>\uff1a\u53ea\u662f CPS \u6a21\u5f0f\u66f4\u4e3a\u76f4\u63a5\uff0c\u628a\u6bcf\u4e2a KOL 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