{"id":28105,"date":"2020-02-05T00:27:25","date_gmt":"2020-02-04T16:27:25","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=28105"},"modified":"2021-07-02T12:48:23","modified_gmt":"2021-07-02T04:48:23","slug":"%e7%94%a8%e6%88%b7%e5%af%b9%e6%96%b0%e9%97%bb%e5%aa%92%e4%bd%93%e6%9b%b4%e5%8a%a0%e4%bf%a1%e4%bb%bb%ef%bc%9a9%e5%bc%a0%e5%9b%be%e4%b8%ba%e4%bd%a0%e6%8f%ad%e7%a4%ba2020%e5%aa%92%e4%bd%93%e8%b5%b0","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/model\/28105.html","title":{"rendered":"\u7528\u6237\u5bf9\u65b0\u95fb\u5a92\u4f53\u66f4\u52a0\u4fe1\u4efb\uff1a9\u5f20\u56fe\u4e3a\u4f60\u63ed\u793a\u5a92\u4f53\u8d70\u5411"},"content":{"rendered":"\n<p>2019\u5e74\uff0c\u82f9\u679c\u548c\u8fea\u58eb\u5c3c\u91cd\u91d1\u5f3a\u52bf\u5165\u5c40\u6d41<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%aa%92%e4%bd%93\" title=\"\u5a92\u4f53\" target=\"_blank\">\u5a92\u4f53<\/a><\/span>\uff0c\u4eba\u6c14\u540c\u6837\u9ad8\u6da8\u7684\u8fd8\u6709\u79fb\u52a8\u7aef\u5e94\u7528\u3001\u64ad\u5ba2\u3001Snapchat\u5f00\u521b\u7684\u6545\u4e8b\u5f62\u5f0f\u4ee5\u53caTikTok\u3002\u4ee4\u4eba\u5e76\u4e0d\u610f\u5916\u7684\u662f\uff0c\u7528\u6237\u5bf9\u5a92\u4f53\u7684\u4fe1\u4efb\u5ea6\u6709\u6240\u63d0\u5347\u3002\u7136\u800c\uff0c\u8ba2\u9605\u7528\u6237\u6570\u91cf\u6216\u5c06\u89e6\u53ca\u201c\u5929\u82b1\u677f\u201d\uff0c\u4ee5\u53ca\u7eb8\u5a92\u751f\u5b58\u7b49\u95ee\u9898\uff0c\u4f9d\u7136\u6709\u5f85\u89e3\u51b3\u3002<\/p>\n\n\n\n<p>2020\u5e74\u6709\u54ea\u4e9b\u5f71\u54cd\u65b0\u95fb\u4e1a\u53d1\u5c55\u7684\u5173\u952e\u56e0\u7d20\uff1f\u53c8\u6709\u54ea\u4e9b\u662f\u5a92\u4f53\u673a\u6784\u3001\u5e7f\u544a\u5546\u8981\u9762\u5bf9\u7684\u65b0\u7684\u673a\u9047\u548c\u6311\u6218\uff1f\u8ba9\u6211\u4eec\u7528\u56fe\u8868\u524d\u77bb\u8fd9\u4e5d\u5927\u8d8b\u52bf\u3002<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>\u6d41\u5a92\u4f53\u6218\u573a\u785d\u70df\u5f25\u6f2b<\/strong><\/h2>\n\n\n\n<p>2019\u5e74\uff0c\u82f9\u679c\u548c\u8fea\u58eb\u5c3c\u90fd\u8fdb\u5165\u4e86\u6d41\u5a92\u4f53VOD (SVOD)\u670d\u52a1\u9886\u57df\uff0c\u5e76\u4e14\u6295\u8d44\u989d\u5de8\u5927\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"650\" height=\"411\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/1.jpg\" alt=\"\" class=\"wp-image-42132\"\/><figcaption>\u56fe\u6ce8\uff1a\u8fea\u58eb\u5c3c+\u4ee5\u6781\u5177\u7ade\u4e89\u529b\u7684\u4ef7\u683c\u5f3a\u52bf\u5165\u5c40\uff08\u6765\u6e90\uff1aHollywood Reporter\uff09<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u300a\u597d\u83b1\u575e\u62a5\u9053\u300b\u79f0\uff0c\u8fea\u58eb\u5c3c\u8463\u4e8b\u957f\u9c8d\u52c3 \u00b7 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Fox\uff09\u7684\u8d44\u4ea7\u3002\u6b64\u5916\uff0c\u9884\u8ba12020\u5e74\uff0c\u8fea\u58eb\u5c3c\u5728\u539f\u521b\u5185\u5bb9\u4e0a\u7684\u9884\u7b97\u5c06\u4e0d\u4f4e\u4e8e10\u4ebf\u7f8e\u5143\u3002\u201d<\/p>\n\n\n\n<p>\u5f53\u7136\uff0c\u82f9\u679c\u516c\u53f8\u4e5f\u4e0d\u7518\u793a\u5f31\u3002\u636e\u62a5\u9053\uff0c2020\u5e74\u82f9\u679c\u516c\u53f8\u5c06\u82b1\u8d3960\u4ebf\u7f8e\u5143\uff0c\u652f\u6301\u7535\u89c6\u8282\u76ee\u3001\u7eaa\u5f55\u7247\u548c\u5176\u4ed6\u539f\u521b\u8282\u76ee\u521b\u4f5c\u3002<\/p>\n\n\n\n<p>\u6b63\u5982Quartz\u6240\u63ed\u793a\u7684\u90a3\u6837\uff0c\u4ee5\u8fea\u58eb\u5c3c\u3001\u82f9\u679c\u4e3a\u4ee3\u8868\u7684\u6d41\u5a92\u4f53\u65b0\u5165\u5c40\u8005\uff0c\u5c06\u7535\u89c6\u5267\u7684\u5236\u4f5c\u6210\u672c\u63a8\u5230\u65b0\u9ad8\uff0c\u8fd9\u5bfc\u81f4\u201c\u6bcf\u96c61500\u4e07\u7f8e\u5143\u7684\u7535\u89c6\u5267\u65f6\u4ee3\u4e00\u53bb\u4e0d\u590d\u8fd4\uff0c\u6211\u4eec\u73b0\u5728\u6b63\u8fdb\u51652500\u4e07\u7f8e\u5143\u7684\u65b0\u65f6\u671f\u3002\u201d<\/p>\n\n\n\n<p>\u6d88\u8d39\u8005\u662f\u5426\u8d1f\u62c5\u5f97\u8d77\u6d41\u5a92\u4f53\u670d\u52a1\u65b0\u7684\u8d44\u8d39\u6807\u51c6\uff1f\u662f\u5426\u6709\u65f6\u95f4\u89c2\u770b\u5982\u6b64\u4e30\u5bcc\u7684\u5185\u5bb9\uff1f\u4e0d\u65ad\u58ee\u5927\u7684\u6d41\u5a92\u4f53\u662f\u5426\u4f1a\u8695\u98df\u5176\u4ed6\u5a92\u4f53\u7684\u201c\u5730\u76d8\u201d\uff1f\u6240\u6709\u8fd9\u4e9b\u95ee\u9898\u90fd\u6709\u5f85\u89c2\u5bdf\u3002<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>\u4ed8\u8d39\u8ba2\u9605\u662f\u5426\u62b5\u8fbe\u201c\u5929\u82b1\u677f\u201d<\/strong><\/h2>\n\n\n\n<p>\u5982\u4f55\u8ba9\u7528\u6237\u6709\u610f\u613f\u4e3a\u5185\u5bb9\u4ed8\u8d39\uff0c\u5c24\u5176\u662f\u65b0\u95fb\u7c7b\u5185\u5bb9\uff0c\u8fd9\u4ef6\u4e8b\u957f\u671f\u56f0\u6270\u7740\u5a92\u4f53\u9ad8\u7ba1\u3001\u7814\u7a76\u4eba\u5458\u4ee5\u53ca\u653f\u7b56\u5236\u5b9a\u8005\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"650\" height=\"273\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/02\/2.jpg\" alt=\"\" class=\"wp-image-42134\"\/><figcaption>\u56fe\u6ce8\uff1a\u4ed8\u8d39\u6a21\u5f0f\u7684\u5e73\u5747\u4ef7\u683c\uff08\u6765\u6e90\uff1aPay Models for Online News in the US and Europe\uff09<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u8def\u900f\u793e\u65b0\u95fb\u7814\u7a76\u6240\u7814\u7a76\u5458\u7406\u67e5\u5fb7\u00b7\u5f17\u83b1\u5f7b\u6307\u51fa\uff0c\u300a\u6570\u5b57\u65b0\u95fb\u62a5\u544a\u300b\u57282019\u5e74\u53d1\u73b0\uff1a\u201c\u4ed8\u8d39\u9605\u8bfb\u5728\u7ebf\u65b0\u95fb\u7684\u4eba\u6570\u53ea\u6709\u5c0f\u5e45\u589e\u957f\uff0c\u8fd9\u8ba9\u5f88\u591a\u65b0\u95fb\u4e1a\u5185\u4eba\u58eb\u62c5\u5fc3\uff0c\u65b0\u95fb\u5a92\u4f53\u4ed8\u8d39\u53ef\u80fd\u5df2\u7ecf\u63a5\u8fd1\u4e0a\u9650\u3002\u201d\u300a\u5927\u897f\u6d0b\u6708\u520a\u300b\u300a\u7ebd\u7ea6\u65f6\u62a5\u300b\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b\u300a\u7ecf\u6d4e\u5b66\u4eba\u300b\u7b49\u5927\u578b\u65b0\u95fb\u5a92\u4f53\uff0c\u5b83\u4eec\u7684\u4ed8\u8d39\u7528\u6237\u89c4\u6a21\u6709\u671b\u57282020\u5e74\u7ee7\u7eed\u6269\u5927\uff0c\u4f46\u5176\u4ed6\u4e2d\u5c0f\u578b\u65b0\u95fb\u5a92\u4f53\u7684\u5f62\u52bf\u5e76\u4e0d\u5bb9\u4e50\u89c2\u3002\u56e0\u4e3a\u6bd5\u7adf\u7528\u6237\u82b1\u5728\u5a92\u4f53\u4e0a\u7684\u91d1\u94b1\u662f\u6709\u9650\u7684\uff0c\u800c\u65b0\u95fb\u5a92\u4f53\u4e0e\u5176\u4ed6\u5a92\u4f53\u76f8\u6bd4\uff0c\u5728\u4ef7\u683c\u7b49\u65b9\u9762\u5e76\u6ca1\u6709\u660e\u663e\u7684\u4f18\u52bf\u3002<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>\u7eb8\u5a92\u7684\u751f\u673a\u4f55\u5728\uff1f<\/strong><\/h2>\n\n\n\n<p>\u6b63\u5982\u5c3c\u66fc\u5b9e\u9a8c\u5ba4\uff08Nieman Lab\uff09\u4e54\u8212\u4e9a\u00b7\u672c\u987f\uff08Joshua Benton\uff09\u6240\u8a00\uff1a\u201c\u65b0\u95fb\u6d88\u8d39\u66fe\u7ecf\u662f\u4e00\u79cd\u4e60\u60ef\u2014\u2014\u5f88\u591a\u7528\u6237\u559c\u6b22\u6bcf\u5929\u65e9\u4e0a\u770b\u4e00\u4efd\u62a5\u7eb8\u3002\u4f46\u73b0\u5728\uff0c\u65b0\u95fb\u5728\u4e0e\u7528\u6237\u624b\u673a\u4e0a\u5176\u4ed6\u5f62\u5f0f\u7684\u5a92\u4f53\u3001\u5185\u5bb9\u6216\u6d88\u9063\u7ade\u4e89\u3002\u5728\u8fd9\u79cd\u80cc\u666f\u4e0b\uff0c\u8bb8\u591a\u7528\u6237\u8ba4\u4e3a\uff0c\u6ca1\u6709\u65b0\u95fb\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u8fc7\u5f97\u66f4\u597d\uff0c\u6211\u4eec\u600e\u6837\u624d\u80fd\u8bf4\u670d\u4ed6\u4eec\u5462?\u201d<\/p>\n\n\n\n<p>\u5730\u65b9\u6027\u65b0\u95fb\u5a92\u4f53\u7684\u95ee\u9898\u66f4\u52a0\u4e25\u91cd\u3002\u5c3d\u7ba1\u81ea2004\u5e74\u4ee5\u6765\uff0c\u7f8e\u56fd\u5df2\u7ecf\u5173\u95ed\u4e861800\u5bb6\u5f53\u5730\u62a5\u7eb8\u3002\u76ae\u5c24\u7814\u7a76\u4e2d\u5fc3\u8fd1\u65e5\u7684\u62a5\u9053\u663e\u793a\uff0c71%\u7684\u7f8e\u56fd\u4eba\u4ecd\u7136\u8ba4\u4e3a\uff0c\u5f53\u5730\u7684\u65b0\u95fb\u5a92\u4f53\u8fc7\u5f97\u8fd8\u4e0d\u9519\u3002\u8fd9\u53ef\u80fd\u662f\u4e3a\u4ec0\u4e48\u53bb\u5e74\u53ea\u670914%\u7684\u4eba\u652f\u6301\u7ed9\u4e88\u5f53\u5730\u65b0\u95fb\u5a92\u4f53\u8d22\u653f\u8865\u8d34\u7684\u539f\u56e0\u4e4b\u4e00\u3002\u6b64\u65f6\uff0c\u65b0\u95fb\u5a92\u4f53\u9700\u8981\u66f4\u597d\u5730\u5411\u7528\u6237\u8bc1\u660e\u81ea\u8eab\u7684\u4ef7\u503c\uff0c\u4ee5\u53ca\u4ed6\u4eec\u9700\u8981\u8d22\u653f\u652f\u6301\u7684\u5408\u7406\u539f\u56e0\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"448\" height=\"559\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/02\/3.jpg\" alt=\"\" class=\"wp-image-42135\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>\u65b0\u95fb\u9700\u8981\u521b\u65b0<\/strong><\/h2>\n\n\n\n<p>\u5728\u8bf4\u670d\u53d7\u4f17\u4e3a\u5185\u5bb9\u4ed8\u8d39\u65b9\u9762\u8fd8\u6709\u4e00\u4e2a\u6311\u6218\uff0c\u90a3\u5c31\u662f\u7528\u6237\u5bf9\u65b0\u95fb\u7684\u56de\u907f\u95ee\u9898\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"440\" height=\"832\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/02\/4.jpg\" alt=\"\" class=\"wp-image-42136\"\/><\/figure><\/div>\n\n\n\n<p>\u300a\u6570\u5b57\u65b0\u95fb\u62a5\u9053\u300b\u6307\u51fa\uff0c\u56de\u907f\u65b0\u95fb\u7684\u73b0\u8c61\u4e4b\u6240\u4ee5\u5927\u91cf\u5b58\u5728\uff0c\u201c\u53ef\u80fd\u662f\u56e0\u4e3a\u73b0\u5b9e\u4e16\u754c\u4ee4\u4eba\u6cae\u4e27\uff0c\u6216\u8005\u662f\u56e0\u4e3a\u5a92\u4f53\u62a5\u9053\u8d8b\u5411\u4e8e\u8d1f\u80fd\u91cf\u7684\u4e8b\u4ef6\uff0c\u53c8\u6216\u8005\u4e8c\u8005\u517c\u4e4b\u3002\u201d<\/p>\n\n\n\n<p>\u5728\u6b64\u60c5\u51b5\u4e0b\uff0c\u65b0\u95fb\u5a92\u4f53\u6216\u53ef\u5c1d\u8bd5\u521b\u65b0\u8bb2\u8ff0\u65b9\u5f0f\uff0c\u6539\u53d8\u5185\u5bb9\u57fa\u8c03\uff0c\u4ee5\u53ca\u63a2\u7d22\u65b0\u7684\u8282\u594f\u7b49\uff0c\u4ee5\u6253\u7834\u7528\u6237\u7684\u5e38\u89c4\u5ba1\u7f8e\u75b2\u52b3\u3002<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>\u65b0\u95fb\u5a92\u4f53\u503c\u5f97\u4fe1\u4efb<\/strong><\/h2>\n\n\n\n<p>2019\u5e74\u7231\u5fb7\u66fc\u4fe1\u4efb\u5ea6\u8c03\u67e5\u663e\u793a\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\uff0c\u6bd4\u8d77\u975e\u653f\u5e9c\u7ec4\u7ec7\u7684\u4fe1\u4efb\u5ea6\u662f57%\uff0c\u7528\u6237\u5bf9\u5546\u4e1a\u7684\u4fe1\u4efb\u5ea6\u662f56%\uff0c\u800c\u5bf9\u5a92\u4f53\u7684\u4fe1\u4efb\u5ea6\u662f47%\uff0c\u4e0e\u5f80\u5e74\u76f8\u6bd4\uff0c\u7528\u6237\u5bf9\u5a92\u4f53\u7684\u4fe1\u4efb\u611f\u6709\u6240\u63d0\u5347\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"650\" height=\"285\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/02\/5.jpg\" alt=\"\" class=\"wp-image-42139\"\/><\/figure><\/div>\n\n\n\n<p>\u76ae\u5c24\u7814\u7a76\u7684\u8c03\u67e5\u663e\u793a\uff0c\u5c06\u8fd1\u4e00\u534a\u7684\u7f8e\u56fd\u6210\u5e74\u4eba\u8ba4\u4e3a\u201c\u634f\u9020\u65b0\u95fb\u201d\u662f\u4e00\u4e2a\u5927\u95ee\u9898\uff0c\u7d27\u968f\u5176\u540e\u7684\u662f\u66b4\u529b\u72af\u7f6a\uff0849%\uff09\u3001\u6c14\u5019\u53d8\u5316\uff0846%\uff09 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wp-block-heading\"><strong>\u79fb\u52a8\u4e3a\u738b<\/strong><\/h2>\n\n\n\n<p>\u5185\u5bb9\u521b\u9020\u8005\u8fd8\u9700\u8981\u610f\u8bc6\u5230\u6d88\u8d39\u8005\u4f7f\u7528\u8bbe\u5907\u7684\u6301\u7eed\u53d8\u5316\uff0c\u6700\u91cd\u8981\u7684\u662f\u79fb\u52a8\u8bbe\u5907\u7684\u4f7f\u7528\u3002<\/p>\n\n\n\n<p>2019\u5e74\u590f\u5929\uff0cEmarketer\u62a5\u9053\u79f0\uff0c2019\u5e74\u201c\u7f8e\u56fd\u6d88\u8d39\u8005\u4f7f\u7528\u79fb\u52a8\u8bbe\u5907\u7684\u65f6\u95f4\u5c06\u9996\u6b21\u8d85\u8fc7\u770b\u7535\u89c6\u7684\u65f6\u95f4\u3002\u201d\u7136\u800c\u201c\u5c31\u57282014\u5e74\uff0c\u7f8e\u56fd\u4eba\u770b\u7535\u89c6\u7684\u5e73\u5747\u65f6\u95f4\u6bd4\u7528\u6237\u82b1\u5728\u624b\u673a\u4e0a\u7684\u65f6\u95f4\u591a\u4e86\u8fd12\u4e2a\u5c0f\u65f6\u3002\u201d<\/p>\n\n\n\n<p>\u739b\u4e3d\u00b7\u7c73\u514b\u5c14\u7684\u5e74\u5ea6\u6570\u636e\u663e\u793a\uff0c\u79fb\u52a8\u5e7f\u544a\u652f\u51fa\u5360\u5e7f\u544a\u603b\u652f\u51fa\u768433% 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class=\"wp-block-heading\"><strong>\u4f1a\u8bb2\u6545\u4e8b\u624d\u6709\u672a\u6765<\/strong><\/h2>\n\n\n\n<p>\u6545\u4e8b\u8fd9\u79cd\u5f62\u5f0f\uff0c\u4f5c\u4e3a\u79fb\u52a8\u8bbe\u5907\u670d\u52a1\u7684\u4e00\u4e2a\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u5bf9\u5e74\u8f7b\u89c2\u4f17\u6765\u8bf4\u5c24\u4e3a\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u77ed\u6682\u7684\uff08\u5b83\u4eec\u572824\u5c0f\u65f6\u540e\u81ea\u6211\u9500\u6bc1\uff09\u3001\u5782\u76f4\u7684\u5185\u5bb9\u7247\u6bb5\uff0c\u662f\u7531Snapchat\u5f00\u521b\u7684\uff0c\u4f46\u5982\u4eca\u5728\u6d77\u5916\u4e3b\u8981\u7684\u793e\u4ea4\u7f51\u7edc\u4e0a\u65e0\u5904\u4e0d\u5728\u3002\u4ec5\u5728Facebook\u5e73\u53f0\uff0c\u6bcf\u5929\u5c31\u6709\u8d85\u8fc710\u4ebf\u7684\u6545\u4e8b\u88ab\u5206\u4eab\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"650\" height=\"339\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/02\/7.jpg\" alt=\"\" class=\"wp-image-42137\"\/><\/figure><\/div>\n\n\n\n<p>2018\u5e74\uff0cFacebook\u9996\u5e2d\u4ea7\u54c1\u5b98\u514b\u91cc\u65af\u00b7\u8003\u514b\u65af\u5206\u4eab\u4e86\u4ed6\u7684\u89c2\u70b9\uff1a\u201c\u660e\u5e74\u67d0\u4e2a\u65f6\u5019\uff0cStories\u683c\u5f0f\u5c06\u8d85\u8d8afeeds\uff0c\u6210\u4e3a\u4eba\u4eec\u4e0e\u670b\u53cb\u5206\u4eab\u4e1c\u897f\u7684\u4e3b\u8981\u65b9\u5f0f\u3002\u201d<\/p>\n\n\n\n<p>\u800c\u4e14\u4e0d\u4ec5\u662f\u7528\u6237\u63a5\u53d7\u4e86\u8fd9\u79cd\u6a21\u5f0f\uff0c\u8425\u9500\u4eba\u5458\u548c\u5a92\u4f53\u673a\u6784\uff08\u5305\u62ec\u66f4\u591a\u7684\u77e5\u540d\u54c1\u724c\uff0c\u5982\u300a\u7535\u8baf\u62a5\u300b\uff08The Telegraph\uff09\u3001\u300a\u7ecf\u6d4e\u5b66\u4eba\u300b\uff08The Economist\uff09\u548c\u4f01\u9e45\u51fa\u7248\u793e\uff08Penguin\uff09\uff09\u90fd\u5728\u79ef\u6781\u6295\u8d44\u8fd9\u79cd\u5f62\u5f0f\u7684\u4ea7\u54c1\u3002\u968f\u7740\u8fd9\u79cd\u683c\u5f0f\u7684\u201c\u5411\u4e0a\u6ed1\u52a8\u201d\u529f\u80fd\u7684\u8fdb\u4e00\u6b65\u5b8c\u5584\uff0c\u6211\u4eec\u53ef\u4ee5\u671f\u5f85\u51fa\u7248\u5546\u8fdb\u4e00\u6b65\u63a2\u7d22\u7535\u5b50\u5546\u52a1\u3001\u8ba2\u9605\u5176\u4ed6\u5f62\u5f0f\u7684\u53ef\u80fd\u6027\u3002<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>\u64ad\u5ba2\uff1a\u672a\u6765\u7684\u201c\u4eba\u6c14\u4e4b\u738b\u201d<\/strong><\/h2>\n\n\n\n<p>\u5728\u8fc7\u53bb\u7684\u4e00\u5e74\u91cc\uff0c\u8bb8\u591a\u4eba\u5bf9\u64ad\u5ba2\u7684\u6301\u7eed\u589e\u957f\u611f\u5230\u60ca\u8bb6\u3002<\/p>\n\n\n\n<p>\u53bb\u5e7411\u6708\uff0c\u5e02\u573a\u7814\u7a76\u516c\u53f8\u5f17\u96f7\u65af\u7279\uff08Forrester\uff09\u5728\u51762020\u5e74\u9884\u6d4b\u62a5\u544a\uff08paywall\uff09\u4e2d\u6307\u51fa\uff0c\u64ad\u5ba2\u5c06\u6210\u4e3a\u4e0b\u4e00\u4e2a10\u4ebf\u7f8e\u5143\u7684\u5a92\u4f53\u5e02\u573a\uff0c\u8fd9\u5c06\u662f\u4e00\u4e2a\u76f8\u5f53\u5927\u7684\u589e\u957f\u70b9\u3002\u800cForrester\u5e76\u4e0d\u662f\u552f\u4e00\u4e00\u4e2a\u5bf9\u64ad\u5ba2\u53d1\u5c55\u79c9\u6301\u4e50\u89c2\u6001\u5ea6\u7684\u4eba\uff0c2020\u5e74\u521d\uff0c\u7531IAB\u548cPwC\u53d1\u5e03\u7684\u7b2c\u4e09\u4efd\u5e74\u5ea6\u64ad\u5ba2\u6536\u5165\u62a5\u544a\u9884\u6d4b\uff0c\u7f8e\u56fd\u64ad\u5ba2\u5e02\u573a\u5c06\u57282021\u5e74\u8fbe\u523010\u4ebf\u7f8e\u5143\u7684\u89c4\u6a21\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"650\" height=\"331\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/02\/8.jpg\" alt=\"\" class=\"wp-image-42140\"\/><\/figure><\/div>\n\n\n\n<p>\u8fd9\u79cd\u4e50\u89c2\u60c5\u7eea\u7684\u4e00\u4e2a\u539f\u56e0\u662f\u4e3b\u8981\u5a92\u4f53\u516c\u53f8\u3001\u5a92\u4f53\u540d\u4eba\u548c\u5e73\u53f0\u5728\u8fd9\u4e00\u9886\u57df\u8ffd\u52a0\u6295\u8d44\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u6839\u636eEdison\u7814\u7a76\u53d1\u5e03\u7684\u201c2019\u64ad\u5ba2\u6d88\u8d39\u8005\u62a5\u9053\u201d\uff0c\u64ad\u5ba2\u7684\u97f3\u9891\u6536\u542c\u4efd\u989d\u5728\u4e94\u5e74\u5185\u589e\u957f\u4e86\u4e00\u500d\u591a\uff08\u81ea2014\u5e74\u4ee5\u6765\u589e\u957f\u4e86122%\uff09\u3002\u603b\u7684\u6765\u8bf4\uff0c\u5927\u7ea6\u67099000\u4e07\u7f8e\u56fd\u4eba\uff0c\u76f8\u5f53\u4e8e12\u5c81\u4ee5\u4e0a\u4eba\u53e3\u7684\u4e09\u5206\u4e4b\u4e00\uff0c\u6bcf\u4e2a\u6708\u6536\u542c\u64ad\u5ba2\u3002<\/p>\n\n\n\n<p>\u53bb\u5e742\u6708\uff0cSpotify\u4ee53.4\u4ebf\u7f8e\u5143\u6536\u8d2d\u4e86Gimlet Media\u548cAnchor\u3002\u6b63\u5982stratechary\u672c\u00b7\u6c64\u666e\u68ee\u6240\u8bf4: \u201cSpotify\u5728\u64ad\u5ba2\u65b9\u9762\u4ecd\u7136\u8fdc\u8fdc\u843d\u540e\u4e8e\u82f9\u679c\uff0c\u4f46\u5b83\u4eec\u6b63\u5728\u5feb\u901f\u589e\u957f\u3002\u540c\u6837\u91cd\u8981\u7684\u662f\uff0cSpotify\u62e5\u6709\u4e00\u4e2a\u5f3a\u52b2\u589e\u957f\u7684\u5e7f\u544a\u4e1a\u52a1\uff0c\u5b83\u53ef\u4ee5\u6269\u5c55\u5230\u64ad\u5ba2\u3002\u521d\u6b65\u8ff9\u8c61\u4f3c\u4e4e\u8868\u660e\uff0c\u8fd9\u4e00\u4e3e\u63aa\u6b63\u5728\u53d6\u5f97\u6210\u6548\uff0c\u57282019\u5e7410\u6708\u7684\u4e00\u5c01\u81f4\u80a1\u4e1c\u7684\u4fe1\u4e2d\uff0c\u8be5\u516c\u53f8\u62a5\u544a\u4e86\u201c\u64ad\u5ba2\u65f6\u6bb5\u7684\u6d41\u5a92\u4f53\u6307\u6570\u589e\u957f\uff08\u5927\u7ea6\u4e0a\u5347\u4e8639%\uff09\u548c\u64ad\u5ba2\u53c2\u4e0e\u6b63\u5728\u63a8\u52a8\u7528\u6237\u6574\u4f53\u53c2\u4e0e\u5ea6\u7684\u63d0\u9ad8\uff0c\u514d\u8d39\u7528\u6237\u5411\u4ed8\u8d39\u7528\u6237\u8f6c\u5316\u4e5f\u663e\u8457\u589e\u52a0\u3002\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6211\u4eec\u8fd8\u4f1a\u8c08\u8bbaTikTok\u5417\uff1f<\/strong><\/h2>\n\n\n\n<p>Tiktok\u53ef\u4ee5\u8bf4\u662f2019\u5e74\u73b0\u8c61\u7ea7\u7684\u5e94\u7528\u7a0b\u5e8f\uff0c11\u6708\u4efd\u5168\u7403\u4e0b\u8f7d\u91cf\u8d85\u8fc715\u4ebf\u6b21\u3002<\/p>\n\n\n\n<p>\u4e00\u4efd\u6765\u81eaActivate 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src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/02\/9.jpg\" alt=\"\" class=\"wp-image-42141\"\/><figcaption>\u56fe\u6ce8\uff1aTiktok\u4e0b\u8f7d\u91cf\uff08\u56fe\u6e90\uff1aActivate Consulting\uff09<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u4eca\u5e74TikTok\u8fd8\u4f1a\u5982\u6b64\u53d7\u4eba\u5173\u6ce8\u5417\uff1f\u8ba9\u6211\u4eec\u62ed\u76ee\u4ee5\u5f85\u3002<\/p>\n\n\n\n<p class=\"has-text-align-right\">\u6587\u6e90\uff1a<strong>\u5fb7\u59165\u53f7<\/strong><\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 \u6296\u97f3\u5173\u952e\u8bcd\u6392\u540d\uff0c\u6296\u97f3\u521b\u610f\u89c6\u9891\uff0c\u6296\u97f3\u79cd\u8349\uff0c\u8fbe\u4eba\u63a2\u5e97\uff0c\u660e\u661f\u63a8\u8350\uff0c\u7b49\u4e1a\u52a1\uff1b<\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color 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