{"id":29116,"date":"2020-03-27T20:23:05","date_gmt":"2020-03-27T12:23:05","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=29116"},"modified":"2020-03-27T20:23:06","modified_gmt":"2020-03-27T12:23:06","slug":"%e7%be%8e%e5%9b%bdmcn%e4%ba%a7%e4%b8%9a%e8%a1%b0%e8%b4%a5%ef%bc%9a%e5%9b%bd%e5%86%85mcn%e6%8a%95%e8%b5%84%e7%94%9f%e6%80%81%e4%bc%9a%e5%a5%bd%e4%b9%88%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/29116.html","title":{"rendered":"\u7f8e\u56fdMCN\u4ea7\u4e1a\u8870\u8d25\uff1a\u56fd\u5185MCN\u6295\u8d44\u751f\u6001\u4f1a\u597d\u4e48\uff1f"},"content":{"rendered":"\n

4\u5e74\u524d\u5728VC\u642c\u7816\u5173\u6ce8\u6587\u5a31\u8d5b\u9053\u65f6\uff0c\u4ed4\u7ec6\u7814\u7a76\u4e86\u4e00\u6b21\u5f53\u65f6\u7f8e\u56fd\u5f53\u7ea2\u7684MCN\u884c\u4e1a\uff0c\u8054\u7cfb\u4e86\u4e0d\u5c11\u56fd\u5185\u5916\u7684\u4ece\u4e1a\u8005\uff0c\u751a\u81f3\u5dee\u70b9\u63a8\u4e86\u4e00\u5bb6\u3002<\/strong><\/p>\n\n\n\n

\u6700\u540e\u987e\u8651\u7684\uff0c\u6838\u5fc3\u662f\u4e24\u70b9\uff1a<\/strong><\/p>\n\n\n\n

\u4ef7\u683c\u3002\u7f8e\u56fd\u5f53\u65f6\u4e3b\u8981\u7684\u6848\u4f8b\u9000\u51fa\u4f30\u503c\u90fd\u53ea\u6709\u5c0f\u51e0\u4ebf\u6216\u51e0\u5343\u4e07\u7f8e\u91d1\uff0c\u800c\u56fd\u5185\u6709\u4e9bMCN\u5728Pre-A\u8f6e\/A\u8f6e\u5c31\u6da8\u5230\u8fd9\u4e2a\u91cf\u7ea7\u3002<\/li>
\u98ce\u9669\u3002MCN\u5bf9\u65d7\u4e0b\u9891\u9053\u638c\u63a7\u529b\u4e0d\u8db3\uff0c\u5546\u4e1a\u4ef7\u503c\u6700\u9ad8\u7684\u5934\u90e8\u9891\u9053\u5728\u505a\u5927\u540e\u90fd\u60f3\u5355\u98de\uff0c\u5f53\u65f6\u7f8e\u56fd\u5df2\u7ecf\u6709\u4e0d\u5c11\u6848\u4f8b\u3002<\/li><\/ol>\n\n\n\n
\u7136\u540e\u6211\u53bb\u4e86\u548c\u6587\u5a31\u51e0\u4e4e\u6beb\u65e0\u5173\u7cfb\u7684\u516c\u53f8\u5e72\u4e86\u6218\u7565\u6295\u8d44\u3002\u4eca\u5e74\u56de\u5934\u6765\u770b\uff0c\u53d1\u73b0\u8fc7\u53bb4\u5e74\u91cc\uff0c\u7f8e\u56fd\u7684MCN\u4ea7\u4e1a\u7ecf\u5386\u4e86\u4e00\u8f6e\u8fc7\u5c71\u8f66\u5f0f\u7684\u53d1\u5c55\uff0c\u7ed3\u679c\u8fdc\u8d85\u5f53\u65f6\u60f3\u8c61\u3002<\/p>\n\n\n\n
\u4e0d\u662f\u6d17\u724c\uff0c\u800c\u662f\u5934\u90e8MCN\u96c6\u4f53\u5d29\u584c\u3002<\/strong><\/p>\n\n\n\n
2014\u5e74\uff0cDisney\u5ba3\u5e03\u5168\u8d44\u6536\u8d2d\u6210\u7acb2\u5e74\u7684Maker Studios\uff0c\u6700\u7ec8\u652f\u4ed8\u5bf9\u4ef76.75\u4ebf\u7f8e\u91d1\u30022017\u5e74\uff0cMaker\u65d7\u4e0b\u9891\u9053\u4ece6\u4e07\u524a\u51cf\u5230300\uff0c\u5f00\u59cb\u8fdb\u884c\u591a\u8f6e\u88c1\u5458\u3002<\/li>
2015\u5e74\uff0cOtter Media\u4ee52-3\u4ebf\u7f8e\u91d1\u4f30\u503c\u63a7\u80a1Fullscreen\u30022017-2018\u5e74\uff0cFullscreen\u5173\u95ed\u65d7\u4e0b\u591a\u9879\u4e1a\u52a1\uff0c\u8fdb\u884c\u591a\u8f6e\u88c1\u5458\uff0cCEO\u8f9e\u804c\u3002<\/li>
2016\u5e74\uff0cVerizon\u5165\u80a1Awesomeness TV\uff0c\u5bf9\u5e94\u4f30\u503c6.5\u4ebf\u7f8e\u91d1\u30022018\u5e74\uff0cVerizon\u653e\u5f03\u4e0eAwesomeness TV\u7684\u6218\u7565\u5408\u4f5c\uff0c\u80a1\u6743\u8f6c\u552e\u7ed9Viacom\uff0c\u5bf9\u5e94\u4f30\u503c5000\u4e07\u7f8e\u91d1\uff0c\u7f29\u6c3490%+\uff0cCEO\u8f9e\u804c\u3002<\/li>
2016\u5e74\uff0cDefy Media\u4eceWellington Management\u878d\u8d447000\u4e07\u7f8e\u91d1\u30022018\u5e74\uff0c\u516c\u53f8\u5012\u95ed\uff0c\u524d\u5458\u5de5\uff08\u517c\u7f51\u7ea2\uff09\u4e0aYoutube\u5927\u9a82Defy\u662f\u5e9e\u6c0f\u9a97\u5c40\u3002<\/li><\/ol>\n\n\n\n
\u6240\u4ee5\uff0c\u7f8e\u56fdMCN\u884c\u4e1a\u53d1\u751f\u4e86\u4ec0\u4e48\uff1f<\/strong><\/p>\n\n\n\n
MCN\uff08Multi-Channel Network\uff09\u672c\u8d28\u662fYoutube\u548c\u5185\u5bb9\u4e3b\uff08Youtube\u9891\u9053\uff09\u4e4b\u95f4\u7684\u4e2d\u4ecb\u3002\u5185\u5bb9\u4e3b\u548cMCN\u7b7e\u7ea6\u540e\uff0c\u5728Youtube\u7cfb\u7edf\u91cc\u4f1a\u88ab\u6807\u8bb0\u4e3aMCN\u65d7\u4e0b\u9891\u9053\u3002\u6b64\u540e\uff0cYoutube\u5206\u7ed9\u5185\u5bb9\u4e3b\u7684\u5e7f\u544a\u6536\u5165\u4f1a\u5148\u8f6c\u8d26\u7ed9MCN\uff0cMCN\u62bd\u8d70\u81ea\u5df1\u7684\u5206\u6210\uff08\u901a\u5e38\u572820-30%\uff0c\u53d6\u51b3\u4e8e\u53cc\u65b9\u8c08\u5224\u80fd\u529b\uff09\u540e\uff0c\u518d\u8f6c\u8d26\u7ed9\u5185\u5bb9\u4e3b\u3002<\/p>\n\n\n\n
\u5f53\u65f6\u5185\u5bb9\u4e3b\u52a0\u5165MCN\uff0c\u4e3b\u8981\u51fa\u4e8e\u51e0\u4e2a\u539f\u56e0\uff1a<\/strong><\/p>\n\n\n\n
\u53d8\u73b0\u3002\u5982\u679c\u8981\u83b7\u5f97\u6765\u81eaYoutube\u7684\u5e7f\u544a\u6536\u5165\u5206\u8d26\uff0c\u5fc5\u987b\u6210\u4e3aYoutube Partner\uff0c\u4f46Youtube\u5728\u65e9\u671f\u53ea\u548c\u6700\u5934\u90e8\u7684\u9891\u9053\u5bf9\u63a5\uff08\u9080\u8bf7\u5236&\u7533\u8bf7\u5ba1\u6838\uff09\uff0c\u5c06\u5927\u90e8\u5206\u8170\u5c3e\u9891\u9053\u7684\u5ba1\u6838\u5bf9\u63a5\u7529\u7ed9\u4e86MCN\u6765\u5904\u7406\u3002\u5bf9\u4e8e\u5927\u591a\u6570\u4e2d\u5c0f\u5185\u5bb9\u4e3b\u6765\u8bf4\uff0c\u52a0\u5165MCN\u662f\u53d8\u73b0\u7684\u5fc5\u7ecf\u4e4b\u8def\u3002<\/li>
\u7248\u6743\u4fdd\u62a4\u3002Youtube\u4e0a\u57fa\u4e8e\u7248\u6743\u5185\u5bb9\u4e8c\u6b21\u521b\u4f5c\u7684\u5185\u5bb9\uff08\u6bd4\u5982\u6e38\u620f\u89e3\u8bf4\uff09\u5f88\u5bb9\u6613\u9047\u5230\u4fb5\u6743\u95ee\u9898\uff0cMCN\u53f7\u79f0\u80fd\u5728\u9047\u5230\u8fd9\u7c7b\u95ee\u9898\u65f6\u7ed9\u4e88\u652f\u6301\u3002\u6709\u4e9bMCN\u8fd8\u6709\u4e13\u95e8\u7684\u7d20\u6750\u5e93\u7ed9\u5185\u5bb9\u4e3b\uff0c\u5e2e\u5fd9\u907f\u514d\u98ce\u9669\u3002<\/li>
\u5176\u4ed6\u652f\u6301\u3002\u6bd4\u5982\u6570\u636e\u5206\u6790\u3001\u8fd0\u8425\u54a8\u8be2\u3001\u827a\u4eba\u5408\u4f5c\u5bf9\u63a5\u3001\u8054\u76df\u5bfc\u6d41\u3001\u54c1\u724c\u690d\u5165\u8d44\u6e90\u5bf9\u63a5\uff0c\u7b49\u7b49\u3002<\/li><\/ol>\n\n\n\n
\u4f5c\u4e3aYoutube\u751f\u6001\u7684\u884d\u751f\u54c1\uff0cMCN\u65e9\u671f\u80fd\u53d1\u5c55\u8d77\u6765\uff0c\u4e5f\u548cYoutube\u5f53\u65f6\u7684\u7b56\u7565\u9ad8\u5ea6\u76f8\u5173\u3002<\/p>\n\n\n\n
\u5f53\u65f6\u7684Youtube\u5f00\u59cb\u63a8\u8fdb\u5e7f\u544a\u53d8\u73b0\uff0c\u4f46\u5e73\u53f0\u7684\u5ba1\u6838\u548c\u8fd0\u8425\u673a\u5236\u8fd8\u4e0d\u591f\u5b8c\u5584\u3001\u7248\u6743\u4fdd\u62a4\u673a\u5236\u4e5f\u8fd8\u6ca1\u6210\u578b\u3002\u5728\u5f53\u65f6\u8170\u5c3e\u5185\u5bb9\u53c2\u5dee\u4e0d\u9f50\u3001\u9ad8\u5ea6\u5206\u6563\u7684\u60c5\u51b5\u4e0b\uff0c\u6295\u5165\u5927\u91cf\u4eba\u529b\u505a\u7ba1\u7406\u6295\u5165\u4ea7\u51fa\u6bd4\u5e76\u4e0d\u9ad8\u3002\u6276\u6301MCN\uff0c\u5b9e\u9645\u662f\u628a\u90e8\u5206\u4f4e\u9644\u52a0\u503c\u7684\u810f\u6d3b\u7d2f\u6d3b\u7529\u7ed9\u4ed6\u4eec\u3002\u8ba9MCN\u6765\u505a\u4e2d\u4ecb\uff0c\u4e5f\u53ef\u4ee5\u89c4\u907f\u4e00\u5b9a\u7684\u6cd5\u5f8b\u98ce\u9669\u3002\u96be\u4ee5\u89c4\u6a21\u5316\u7684\u975e\u6807\u670d\u52a1\uff0c\u4e5f\u66f4\u9002\u5408\u8ba9MCN\u6765\u505a\uff0c\u5e73\u53f0\u4fdd\u6301\u81ea\u5df1\u7684\u9ad8\u5229\u6da6\u548c\u7ecf\u8425\u6760\u6746\u3002<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\n
\u53ef\u4ee5\u770b\u51fa\uff0c\u5982\u679c\u5207\u5272\u5f00Youtube\u7684\u4ea7\u4e1a\u94fe\uff0cYoutube\u8fd9\u4e48\u505a\u662f\u6311\u51fa\u4e86\u6700\u80a5\u7684\u4e00\u5757\uff0c\u800cMCN\u5176\u5b9e\u662f\u6700\u7626\u7684\u4e00\u5757\u3002\u5bf9\u4e8e\u5e73\u53f0\u53d8\u73b0\u83b7\u5f97\u7684\u5e7f\u544a\u6536\u5165\uff1a<\/strong><\/p>\n\n\n\n
Youtbe\u62bd\u621045%\uff0c\u505a\u4f4e\u8fb9\u9645\u6210\u672c\uff0c\u5f3a\u638c\u63a7\u6743\u7684\u4e8b\u3002\u6bd4\u5982\u7814\u53d1\u5e7f\u544a\u53d8\u73b0\u7cfb\u7edf\u3001\u7248\u6743\u4fdd\u62a4\u7cfb\u7edf\u3001\u8bbe\u8ba1\u5206\u8d26\u673a\u5236\u548c\u6e38\u620f\u89c4\u5219\u3002<\/li>
MCN\u62bd\u6210~15%\uff0c\u505a\u9ad8\u8fb9\u9645\u6210\u672c\uff0c\u5f31\u638c\u63a7\u6743\u7684\u4e8b\u3002\u6bd4\u5982\u505a\u4eba\u5de5\u5185\u5bb9\u5ba1\u6838\u3001\u5ba2\u670d\uff08\u56de\u7b54\u5185\u5bb9\u4e3b\u5173\u4e8eYoutube\u64cd\u4f5c\u7684\u5404\u79cd\u95ee\u9898\uff09\u3001\u5bf9\u63a5\u5404\u79cd\u8d44\u6e90\u3001\u89e3\u51b3\u5404\u79cd\u95ee\u9898\u3002\u4f46\u5bf9\u4e8e\u5927\u5e73\u53f0\u548c\u5934\u90e8\u5185\u5bb9\uff0cMCN\u53ea\u80fd\u5939\u5728\u4e2d\u95f4\uff0c\u6ca1\u6709\u8bae\u4ef7\u6743\u3002<\/li>
\u5185\u5bb9\u4e3b\u62bd\u6210~40%\uff0c\u505a\u9ad8\u8fb9\u9645\u6210\u672c\uff0c\u4f46\u6709\u4e00\u5b9a\u638c\u63a7\u6743\u7684\u4e8b\u3002\u5185\u5bb9\u505a\u7684\u8d8a\u597d\u3001\u64ad\u653e\u91cf\u8d8a\u9ad8\uff0c\u5bf9\u62bd\u6210\u548c\u5e7f\u544a\u4ef7\u683c\u7684\u638c\u63a7\u529b\u8d8a\u5f3a\u3002<\/li><\/ol>\n\n\n\n
\u5bf9\u4e8eMCN\u800c\u8a00\uff0c\u62bd\u6210\u8584\u3001\u8fd0\u8425\u6210\u672c\u91cd\uff0c\u5c31\u6210\u4e86\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u7684\u81f4\u547d\u4f24\u3002<\/p>\n\n\n\n
\u5728\u521d\u671f\uff0cMCN\u57fa\u672c\u4e0d\u76c8\u5229\uff0c\u5168\u90e8\u90fdto VC\u8bb2\u6545\u4e8b\uff0c\u75af\u72c2\u7b7e\u7ea6\u5927\u91cf\u9891\u9053\uff0c\u505a\u5927\u603b\u64ad\u653e\u91cf\uff0c\u7528\u6570\u636e\u6362\u878d\u8d44\u3002\u52a0\u4e0aYoutube\u7684\u6536\u5165\u662f\u5148\u8fc7\u4e00\u9053MCN\u518d\u5206\u7ed9\u5185\u5bb9\u4e3b\uff0c\u628a\u6d41\u6c34\u548c\u8fc7\u8def\u7684\u73b0\u91d1\u8ba1\u5165\u8d22\u52a1\u62a5\u8868\uff0c\u53ef\u4ee5\u5236\u9020\u51fa\u53d8\u73b0\u5feb\u7684\u7e41\u8363\u5047\u8c61\u3002<\/p>\n\n\n\n
\u4f46\u5b9e\u9645\u4e0a\uff0cMCN\u62bd\u53d6\u7684\u5fae\u8584\u6536\u5165\u5e76\u4e0d\u80fd\u652f\u6491\u4e00\u4e2a\u9ad8\u8d28\u91cf\u7684\u8fd0\u8425\u4f53\u7cfb\u3002\u9891\u9053\u6570\u6700\u591a\u7684\u201d\u5934\u90e8\u201cMCN\uff0c\u7528\u5c0f\u51e0\u767e\u4e2a\u4eba\u7684\u56e2\u961f\u652f\u6491\u4e0a\u4e07\u4e2a\u9891\u9053\uff0c\u610f\u5473\u7740\u6bcf\u4e2a\u4eba\u8981cover\u4e0a\u767e\u4e2a\u9891\u9053\u3002\u7ed3\u679c\u662f\uff0c\u5927\u591a\u6570\u5185\u5bb9\u4e3b\u7684\u90ae\u4ef6\u548c\u7535\u8bdd\u90fd\u6ca1\u6709\u4eba\u53ca\u65f6\u56de\u590d\uff0c\u66f4\u6ca1\u6709\u989d\u5916\u7684\u8d44\u6e90\u652f\u6301\u3002\u5185\u5bb9\u4e3b\u53ea\u611f\u89c9\u6536\u5165\u88ab\u780d\u4e86\u4e00\u5200\uff0c\u5374\u6ca1\u6709\u5f97\u5230\u5bf9\u5e94\u7684\u670d\u52a1\uff0c\u5bf9MCN\u7684\u4ef7\u503c\u4e0d\u8ba4\u53ef\u4e5f\u6ca1\u6709\u7c98\u6027\uff0c\u4e00\u65e6\u505a\u5927\u5c31\u60f3\u5355\u98de\u3002<\/p>\n\n\n\n
\u800c\u5982\u679c\u8981\u63d0\u9ad8\u670d\u52a1\u8d28\u91cf\uff0c\u8981\u4e48\u805a\u7126\u5c11\u6570\u5934\u90e8\u5185\u5bb9\u2014\u2014\u4e0d\u80fd\u5237\u6570\u636e\u96be\u4ee5\u652f\u6301\u9ad8\u4f30\u503c\u3001\u5bf9\u5934\u90e8\u4e5f\u6ca1\u6709\u638c\u63a7\u529b\uff1b\u8981\u4e48\u589e\u52a0\u5458\u5de5\u4eba\u6570\u2014\u2014\u6076\u5316\u6210\u672c\u7ed3\u6784\uff0c\u66f4\u96be\u76c8\u5229\u3002<\/p>\n\n\n\n
\u66f4\u5371\u9669\u7684\u662f\uff0c\u968f\u7740\u65d7\u4e0b\u5185\u5bb9\u9010\u6b65\u957f\u5927\uff0c\u5bf9MCN\u7684\u8bae\u4ef7\u80fd\u529b\u4e5f\u8d8a\u6765\u8d8a\u5f3a\u3002\u800c\u7531\u4e8eMCN\u63d0\u4f9b\u7684\u670d\u52a1\u9ad8\u5ea6\u540c\u8d28\u5316\uff0c\u62bd\u6210\u6bd4\u4f8b\u5728\u7eed\u7ea6\u8fc7\u7a0b\u4e2d\u88ab\u9010\u6b65\u8c08\u4f4e\uff0c\u5426\u5219\u5c31\u6709\u89e3\u7ea6\u98ce\u9669\u3002<\/p>\n\n\n\n
\u5982\u679c\u53ea\u662f\u7b7e\u7ea6-\u878d\u8d44-\u518d\u7b7e\u7ea6\u7684\u51fb\u9f13\u4f20\u82b1\uff0c\u5f88\u591aMCN\u53ef\u80fd\u8981\u66f4\u957f\u7684\u65f6\u95f4\u624d\u4f1a\u7834\u706d\u3002MCN\u8870\u8d25\u7684\u76f4\u63a5\u539f\u56e0\uff0c\u8fd8\u662fYoutube\u672c\u8eab\u7684\u7b56\u7565\u548c\u653f\u7b56\u8c03\u6574\u3002<\/p>\n\n\n\n
2014\u5e74\uff0cYoutube\u63a8\u51faGoogle Preferred\u9879\u76ee\uff0c\u9501\u5b9aTOP 5%\u5185\u5bb9\u4e3b\u7684\u5e7f\u544a\u5e93\u5b58\uff0c\u548c\u54c1\u724c\u76f4\u63a5\u64ae\u5408\uff0c\u7ed9\u4f18\u8d28\u5185\u5bb9\u4e3b\u66f4\u9ad8\u7684CPM\u4ef7\u683c\u3002\u8fd9\u76f8\u5f53\u4e8e\u5728MCN\u5e72\u810f\u6d3b\u7d2f\u6d3b\u628a\u4f18\u8d28\u9891\u9053\u517b\u5927\u540e\uff0c\u7ed5\u5f00MCN\u7ed9\u4f18\u8d28\u5185\u5bb9\u5bf9\u63a5\u8d44\u6e90\uff0c\u52a0\u901f\u5934\u90e8\u5185\u5bb9\u4e3b\u8131\u79bb\u4f4e\u9644\u52a0\u503c\u7684MCN\u3002<\/p>\n\n\n\n
2017\u5e74\uff0cMaker Studios\u65d7\u4e0b\u77e5\u540d\u7f51\u7ea2Pewdiepie\u5728\u4e00\u4e2a\u89c6\u9891\u91cc\u5f00\u4e86\u4e2a\u53cd\u72b9\u592a\u4eba\u7684\u73a9\u7b11\uff08Death to all Jews\uff09\uff0c\u5bfc\u81f4\u5927\u91cf\u8d1f\u9762\u516c\u5173\uff0c\u53cc\u65b9\u89e3\u7ea6\uff0c\u4e5f\u66b4\u9732\u51faMCN\u7684\u7ba1\u7406\u677e\u6563\uff0c\u5e76\u4e0d\u80fd\u6709\u6548\u63a7\u5236\u65d7\u4e0b\u5185\u5bb9\u8d28\u91cf\u3002\u968f\u540e\uff0cYoutube\u5f00\u59cb\u62db\u52df\u5927\u91cf\u5185\u5bb9\u5ba1\u6838\u4eba\u5458\uff08\u53f7\u79f0\u52302018\u5e74\u5185\u5bb9\u5ba1\u6838\u76f8\u5173\u5458\u5de5\u8d85\u8fc71\u4e07\u4eba\uff09\uff0c\u5e76\u52a0\u5f3a\u5bf9\u98ce\u9669\u8bc6\u522b\u7b97\u6cd5\u7684\u7814\u53d1\u6295\u5165\uff0c\u8ba9\u5ba1\u6838\u4eba\u6548\u63d0\u53475\u500d\u4ee5\u4e0a\u3002\u800c\u8fd9\u65f6\uff0cYoutube\u7684\u5e7f\u544a\u53d8\u73b0\u5df2\u7ecf\u6210\u6548\u663e\u8457\uff0c\u5e74\u6536\u5165\u8d85\u8fc7\u767e\u4ebf\u7f8e\u91d1\uff0c\u80fd\u591f\u652f\u6301\u5e73\u53f0\u505a\u8fd9\u6837\u7684\u6295\u5165\u3002\u8fd9\u76f8\u5f53\u4e8e\u5e73\u53f0\u5728\u6709\u94b1\u540e\u5f00\u59cb\u6295\u5165\u5f25\u8865\u5e73\u53f0\u80fd\u529b\uff0c\u7528\u6280\u672f\u9a71\u52a8\u3001\u66f4\u9ad8\u6548\u7684\u65b9\u6cd5\u6765\u53d6\u4ee3MCN\u7684\u4eba\u529b\u52b3\u52a8\uff0c\u76f4\u63a5\u7ba1\u7406\u5185\u5bb9\uff0c\u540c\u65f6\u52a0\u5f3a\u5bf9\u5185\u5bb9\u8d28\u91cf\u7684\u638c\u63a7\u6743\u3002<\/p>\n\n\n\n
2018\u5e74\uff0c\u7ecf\u8fc7\u591a\u5e74\u7684\u5185\u5bb9\u751f\u6001\u57f9\u80b2\uff0cYoutube Partner\u5df2\u7ecf\u4ece2011\u5e74\u76843\u4e07\u4e2a\u589e\u957f\u5230\u4e86\u4e0a\u767e\u4e07\u4e2a\u3002\u8fd9\u65f6Youtube\u518d\u6b21\u8c03\u6574\u6210\u4e3aYoutube Partner\u7684\u51c6\u5165\u95e8\u69db\uff0c\u4ece\u539f\u6765\u76841\u4e07\u6b21\u89c2\u770b\u8c03\u6574\u4e3a1000\u4e2a\u7c89\u4e1d+\u8fc7\u53bb12\u4e2a\u6708\u5185\u67094000\u5c0f\u65f6\u7684\u89c2\u770b\u65f6\u957f\uff0c\u5e76\u8981\u6c42\u6240\u6709MCN\u65d7\u4e0b\u9891\u9053\u5fc5\u987b\u7ecf\u8fc7Youtube\u5ba1\u6838\u6210\u4e3aYoutube Partner\u624d\u80fd\u83b7\u5f97\u5e7f\u544a\u5206\u8d26\uff0c\u800c\u4e0d\u80fd\u672a\u7ecf\u5ba1\u6838\u85cf\u5728MCN\u65d7\u4e0b\u53d8\u73b0\u3002\u5f53\u5e74MCN\u4e3a\u4e86\u51b2\u6570\u636e\u7b7e\u4e0b\u7684\u5c3e\u90e8\u5185\u5bb9\u4e3b\uff0c\u56e0\u4e3a\u4e0d\u8fbe\u95e8\u69db\u7eb7\u7eb7\u89e3\u7ea6\uff0c\u628aMCN\u7684\u6a21\u5f0f\u786c\u4f24\u8fdb\u4e00\u6b65\u66b4\u9732\u51fa\u6765\u3002\u5230\u8fbe\u8981\u6c42\u7684\u5185\u5bb9\u4e3b\uff0c\u672c\u8eab\u4e5f\u8981\u7ecf\u8fc7Youtube\u7684\u5ba1\u6838\u548c\u7ba1\u7406\uff0c\u4e00\u6837\u8d81\u673a\u7eb7\u7eb7\u8131\u79bb\u4e0d\u521b\u9020\u5b9e\u9645\u4ef7\u503c\u3001\u8f6c\u8d26\u8fd8\u8981\u62d6\u5ef6\u8d26\u671f\u7684MCN\u3002<\/p>\n\n\n\n
\u5927\u91cf\u5185\u5bb9\u7684\u89e3\u7ea6\u5bfc\u81f4MCN\u73b0\u91d1\u6d41\u6076\u5316\uff0c\u5546\u4e1a\u6a21\u5f0f\u786c\u4f24\u51f8\u663e\u5bfc\u81f4\u878d\u8d44\u56f0\u96be\uff0c\u6700\u7ec8\u5bfc\u81f4\u6574\u4e2aMCN\u884c\u4e1a\u8d70\u5411\u8870\u8d25\u3002<\/p>\n\n\n\n
\u8fd9\u4e9bMCN\u6709\u6ca1\u6709\u8003\u8651\u8fc7\u8c03\u6574\u65b9\u5411\uff0c\u5f80\u4e0a\u6e38\u6216\u4e0b\u6e38\u8d70\uff0c\u52a0\u5f3a\u81ea\u5df1\u5728\u4ef7\u503c\u94fe\u91cc\u9762\u7684\u5730\u4f4d\uff1f<\/strong><\/p>\n\n\n\n
\u6709\uff0c\u4f46\u6ca1\u6709\u6210\u529f\u3002<\/strong><\/p>\n\n\n\n
\u6709\u7684MCN\u8bd5\u56fe\u5f80\u4e0a\u6e38\u5185\u5bb9\u751f\u4ea7\u8d70\uff0c\u505a\u5782\u76f4\u9886\u57df\u5185\u7684\u8282\u76ee\u5236\u4f5c\u3002\u4f46\u6709\u7684\u505a\u7684\u592a\u6d45\u2014\u2014\u53ea\u662f\u642d\u4e2a\u7ebf\u8ba9\u65d7\u4e0b\u7f51\u7ea2\u505a\u8054\u5408\u8282\u76ee\uff0c\u5176\u5b9e\u7f51\u7ea2\u4e4b\u95f4\u53d1\u53d1\u90ae\u4ef6\u4e5f\u80fd\u89e3\u51b3\u3002\u6709\u7684\u505a\u7684\u6df1\u5374\u6ca1\u6709\u4f18\u52bf\u2014\u2014\u76f4\u63a5\u505a\u8282\u76ee\u5236\u4f5c\uff0c\u6bcf\u5206\u949f\u6210\u672c\u5e76\u4e0d\u4f4e\uff0c\u5728\u7f8e\u56fd\u9ad8\u5ea6\u5de5\u4e1a\u5316\u7684\u4f20\u7edf\u5f71\u89c6\u5236\u4f5c\u884c\u4e1a\u91cc\u6ca1\u6709\u4ef7\u683c\u4f18\u52bf\u3002<\/p>\n\n\n\n
\u6709\u7684MCN\u8bd5\u56fe\u5f80\u4e0b\u6e38\u5185\u5bb9\u5206\u53d1\u8d70\uff0c\u81ea\u5efa\u89c6\u9891\u5e73\u53f0\u3002\u4f46\u65d7\u4e0b\u4f18\u8d28\u5185\u5bb9\u6709\u9650\uff0c\u6d41\u91cf\u6210\u672c\u6bd4Youtube\u8fd8\u9ad8\u3002\u8131\u79bb\u4e86TrueView\uff0c\u5e7f\u544a\u53d8\u73b0\u6548\u7387\u8fdc\u4f4e\u4e8eYoutube\uff0c\u8981\u4e48\u52a0ad load\u4f24\u5bb3\u89c2\u4f17\u4f53\u9a8c\uff0c\u8981\u4e48\u62ac\u5347CPM\u4f24\u5bb3\u5e7f\u544a\u4e3bROI\uff0c\u4e24\u8fb9\u90fd\u6ca1\u6709\u4f18\u52bf\u3002<\/p>\n\n\n\n
\u751a\u81f3\u4e8e\uff0c\u53ea\u662f\u60f3\u5728\u4e2d\u95f4\u7684\u73af\u8282\u589e\u52a0\u76f4\u9500\u961f\u4f0d\uff0c\u7ed5\u5f00Youtube\u627e\u5e7f\u544a\u4e3b\uff0c\u4e5f\u56e0\u4e3a\u9500\u552e\u6548\u7387\u6bd4\u4e0d\u4e0aYoutube\u80cc\u540e\u7684Google\u9500\u552e\u4f53\u7cfb\u3001\u6ca1\u6709Brand Lift\u7b49\u6548\u679c\u8861\u91cf\u4ea7\u54c1\uff0c\u65e0\u6cd5\u7528\u6709\u529b\u7684ROI\u6765\u8bf4\u670d\u54c1\u724c\u5c06\u9884\u7b97\u62e8\u7ed9\u81ea\u5df1\uff0c\u6700\u540e\u53d8\u73b0\u8fd8\u662f\u79bb\u4e0d\u5f00Youtube\u3002<\/p>\n\n\n\n
\u7f8e\u56fdMCN\u7684\u8870\u8d25\u4e5f\u662f\u4e00\u4e2a\u5178\u578b\u6295\u8d44\u53cd\u4f8b\u3002\u4ee5\u53f2\u4e3a\u9274\uff0c\u5e73\u53f0\u751f\u6001\u5185\u7684\u73a9\u5bb6\u7684\u6295\u8d44\u4ef7\u503c\uff0c\u6838\u5fc3\u8fd8\u662f\u8981\u56de\u7b54\u51e0\u4e2a\u95ee\u9898\uff1a<\/strong><\/p>\n\n\n\n
\u5728\u4ef7\u503c\u94fe\u4e0a\u521b\u9020\u4ec0\u4e48\u4ef7\u503c\uff0c\u80fd\u53d8\u73b0\u591a\u5c11\u6536\u5165\uff0c\u662f\u5426\u6709\u7ecf\u8425\u6760\u6746\uff0c\u957f\u671fP&L\u662f\u5426\u7b97\u7684\u8fc7\u8d26\uff1f<\/li>
\u505a\u7684\u4e8b\u60c5\u662f\u4e0d\u662f\u5e73\u53f0\u5916\u5305\u7684\u810f\u6d3b\u7d2f\u6d3b\uff0c\u5728\u957f\u671f\u4f1a\u4e0d\u4f1a\u88ab\u5e73\u53f0\u7528\u7cfb\u7edf\u6295\u5165\u7684\u65b9\u5f0f\u53d6\u4ee3\uff1f<\/li>
\u5bf9\u4e0a\u4e0b\u6e38\u6709\u591a\u5927\u7684\u8bae\u4ef7\u6743\uff0c\u5bf9\u65b9\u5982\u679c\u8c03\u6574\u653f\u7b56\/\u8131\u79bb\u89e3\u7ea6\uff0c\u662f\u5426\u6709\u6293\u624b\u6765\u638c\u63a7\uff1f<\/li>
\u5982\u679c\u8981\u5f80\u4e0a\u6e38\u6216\u4e0b\u6e38\u8d70\uff0c\u662f\u5426\u80fd\u521b\u9020\u5dee\u5f02\u5316\u7684\u4ef7\u503c\uff0c\u7279\u522b\u662f\u6709\u6ca1\u6709\u6548\u7387\u4f18\u52bf\uff1f<\/li><\/ol>\n\n\n\n
\u62ff\u8fd9\u4e2a\u6848\u4f8b\u6765\u53cd\u89c2\u73b0\u5728\u5404\u7c7b\u5e73\u53f0\u4e0a\u7684\u4ee3\u8fd0\u8425\u3001\u751f\u6001\u670d\u52a1\u5546\uff0c\u53ef\u80fd\u4f1a\u6709\u6709\u8da3\u7684\u53d1\u73b0\u3002<\/strong><\/p>\n\n\n\n
\u6587\u6e90\uff1a\u6f02\u6d6e\u7684\u5154\u5b50\u6d1e\uff08ID\uff1aarabbithole\uff09<\/p>\n\n\n\n
\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n
PS\uff1a\u672c\u53f8\u627f\u63a5 \u6296\u97f3\u5173\u952e\u8bcd\u6392\u540d\uff0c\u6296\u97f3\u521b\u610f\u89c6\u9891\uff0c\u6296\u97f3\u79cd\u8349\uff0c\u8fbe\u4eba\u63a2\u5e97\uff0c\u660e\u661f\u63a8\u8350\uff0c\u7b49\u4e1a\u52a1\uff1b<\/p>\n\n\n\n
\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd) <\/p>\n\n\n\n
\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n
\u300a\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1a\u7b14\u8bb0\u6392\u540d\uff0cKOC\u79cd\u8349\uff0c\u8fbe\u4eba\u7b14\u8bb0\uff0c\u6570\u636e\u4f18\u5316<\/a>\u300b<\/li>
\u300a MCN\u6982\u5ff5\u80a1\u7206\u53d1\uff1a\u7f51\u7ea2\u6210\u4e0a\u5e02\u516c\u53f8\u201c\u6551\u4e16\u4e3b\u201d\uff1f<\/a>\u300b<\/li>
\u300a \u5149\u9c9c\u51e0\u591a\uff0c\u8d23\u4efb\u51e0\u4f55\uff1f\u2014\u2014 \u770b\u7f51\u7ea2\u548c\u80cc\u540e\u7684MCN<\/a>\u300b<\/li><\/ul>\n\n\n\n
\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a \u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n
\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"
4\u5e74\u524d\u5728VC\u642c\u7816\u5173\u6ce8\u6587\u5a31\u8d5b\u9053\u65f6\uff0c\u4ed4\u7ec6\u7814\u7a76\u4e86\u4e00\u6b21\u5f53\u65f6\u7f8e\u56fd\u5f53\u7ea2\u7684MCN\u884c\u4e1a\uff0c\u8054\u7cfb\u4e86\u4e0d\u5c11\u56fd\u5185\u5916\u7684\u4ece\u4e1a\u8005\uff0c\u751a\u81f3\u5dee\u70b9\u63a8\u4e86\u4e00\u5bb6\u3002 \u6700\u540e\u987e\u8651\u7684\uff0c\u6838\u5fc3\u662f\u4e24\u70b9\uff1a \u4ef7\u683c\u3002\u7f8e\u56fd\u5f53\u65f6\u4e3b\u8981\u7684\u6848\u4f8b\u9000\u51fa\u4f30\u503c\u90fd\u53ea\u2026<\/p>\n","protected":false},"author":1,"featured_media":29124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4047],"tags":[3917],"special":[],"class_list":["post-29116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mcn","tag-mcn","entry"],"views":130421,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/29116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=29116"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/29116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/29124"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=29116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=29116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=29116"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=29116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}