{"id":29825,"date":"2020-04-11T10:49:32","date_gmt":"2020-04-11T02:49:32","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=29825"},"modified":"2021-06-17T18:59:03","modified_gmt":"2021-06-17T10:59:03","slug":"3000%e4%b8%87%e4%b9%b0%e6%9d%a5%e7%9a%84%ef%bc%9akol%e6%8a%95%e6%94%be%e9%ab%98%e8%bd%ac%e5%8c%96%e5%ae%9e%e6%93%8d2-0%e8%bf%9b%e9%98%b6%e7%89%88-%e6%9c%a8%e5%85%b0%e5%a7%90","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/29825.html","title":{"rendered":"3000\u4e07\u4e70\u6765\u7684\uff1aKOL\u6295\u653e\u9ad8\u8f6c\u5316\u5b9e\u64cd2.0\u8fdb\u9636\u7248 | \u6728\u5170\u59d0"},"content":{"rendered":"\n<p>\u524d\u9762\u6211\u66fe\u7ecf\u8bf4\u8fc7\uff0c\u5728\u54c1\u724c\u8425\u9500\u4e0a\u5982\u4f55\u82b1\u5c0f\u94b1\u5e72\u5927\u4e8b\uff0c\u6216\u662f\u5982\u4f55\u628a\u94b1\u82b1\u5728\u5200\u5203\u4e0a\uff0c\u662f2020\u5e74\u6240\u6709\u54c1\u724c\u5171\u540c\u7684\u4e00\u4e2a\u8bfe\u9898\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u54c1\u724c\u5e7f\u544a\u6295\u653e\u6765\u8bf4\uff0c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/kol\" title=\"KOL\" target=\"_blank\">KOL<\/a><\/span>\u90fd\u662f\u4e0d\u53ef\u907f\u514d\u7684\u91cd\u8981\u4e00\u73af\uff0c\u4f46\u5c31\u5b9e\u64cd\u7ecf\u9a8c\u6765\u770b\uff0c\u82b1\u4e86\u94b1\u6ca1\u6709\u6548\u679c\uff0c\u4e5f\u662f\u975e\u5e38\u5730\u6de1\u2026\u2026\u75bc\u3002<\/p>\n\n\n\n<p>\u5c24\u5176\u662f\u6d41\u91cf\u7126\u8651\u65f6\u4ee3\uff0c\u4f01\u4e1a\u5bf9\u8f6c\u5316\u7387\u7684\u8981\u6c42\u8d8a\u6765\u8d8a\u4e25\u82db\uff0c\u6240\u4ee5\u5728\u9009\u62e9KOL\u65f6\u66f4\u8981\u6743\u8861\u5404\u79cd\u8981\u7d20\u3002\u672c\u6587\u5ef6\u7533\u4e86\u4e00\u5957KOL2.0\u7248\u672c\u6295\u653e\u903b\u8f91\uff0c\u5e0c\u671b\u5bf9\u5404\u4f4d\u80fd\u6709\u6240\u5e2e\u52a9\u3002<\/p>\n\n\n\n<p>\u5173\u4e8e\u505a\u597dKOL\u6295\u653e\uff0c\u6211\u603b\u7ed3\u4e865\u4e2a\u5173\u952e\u6b65\u9aa4\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u9009\u5bf9KOL\uff1a\u901a\u8fc7\u5206\u6790KOL\u7684\u5185\u5bb9\u6807\u7b7e\u3001\u7c89\u4e1d\u753b\u50cf\uff08\u5e74\u9f84\u3001\u6027\u522b\u3001\u5730\u57df\uff09\u3001\u7c89\u4e1d\u6d3b\u8dc3\u5ea6\u3001\u8fd1\u671f\u5185\u5bb9\u7684\u4e92\u52a8\u6570\u636e\u3001\u4ee5\u53ca\u9762\u5411\u7c89\u4e1d\u5708\u5c42\u7684\u5f71\u54cd\u529b\u7b49\u57fa\u7840\u6570\u636e\u6765\u786e\u4fdd\u9009\u62e9\u7684KOL\u4e0e\u54c1\u724c\u4f20\u64ad\u9700\u6c42\u548c\u9884\u7b97\uff0c\u4fdd\u6301\u57fa\u672c\u5951\u5408\u3002<\/li><li>\u7528\u597dKOL\uff1a\u6295\u653e\u4e0d\u662f\u4e22\u9700\u6c42\u7ed9KOL\u5c31\u5b8c\u4e86\uff0c\u4f60\u9700\u8981\u5339\u914d\u5f88\u591a\u7cbe\u51c6\u7684\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4e0d\u540c\u573a\u666f\u6765\u505a\u5185\u5bb9\u8f93\u51fa\u3002<\/li><li>\u4f18\u5316\u6295\u653e\u7b56\u7565\uff1a\u6295\u653e\u63a8\u5e7f\u662f\u5957\u7ec4\u5408\u62f3\uff0c\u5355\u505a\u67d0\u4e00\u6e20\u9053\u63a8\u5e7f\uff0c\u4f1a\u7ed5\u4e0d\u5f00\u70e7\u94b1\u548c\u6ca1\u6548\u679c\u8fd92\u4e2a\u7ed3\u679c\uff0c\u54c1\u724c\u8981\u5b66\u4f1a\u5408\u7406\u5229\u7528\u8d44\u6e90\uff0c\u4f18\u5316KOL\u6295\u653e\u7b56\u7565\u3002<\/li><li>\u505a\u597d\u6d41\u91cf\u627f\u63a5\uff1a\u5356\u8d27\u4e0e\u5438\u7c89\uff0c\u603b\u8981\u6709\u4e00\u4e2a\u5728\u8def\u4e0a\u3002<\/li><li>\u6570\u636e\u6574\u7406\u590d\u76d8\uff1a\u6295\u653e\u4e0d\u662f\u62cd\u8111\u5b50\u51b3\u5b9a\u7684\uff0c\u6570\u636e\u4f1a\u8bf4\u8bdd\uff0c\u53ea\u6709\u4e0d\u65ad\u6c47\u603b\u590d\u76d8\u8fed\u4ee3\uff0c\u624d\u80fd\u907f\u514d\u8e29\u66f4\u591a\u7684\u5751\u3002<\/li><\/ol>\n\n\n\n<p>\u4ee5\u4e0b\u4e00\u4e2a\u4e2a\u8be6\u7ec6\u5c55\u5f00\uff0cenjoy\uff1a<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>\u9009\u5bf9KOL<\/strong><\/h2>\n\n\n\n<p><strong>1\u3001\u660e\u786e\u6295\u653e\u9700\u6c42<\/strong><\/p>\n\n\n\n<p>\u5728\u5f00\u59cb\u505a\u4f20\u64ad\u4e4b\u524d\u4e00\u5b9a\u8981\u641e\u6e05\u695a\u81ea\u5df1\u7684\u76ee\u7684\u662f\u4ec0\u4e48\uff0c\u5230\u5e95\u662f\u8981\u505a\u54c1\u724c\u66dd\u5149\u63d0\u9ad8\u77e5\u540d\u5ea6\uff0c\u8fd8\u662f\u5355\u7eaf\u5730\u4e3a\u4e86\u9500\u552e\u8f6c\u5316\uff0c\u800c\u4e0d\u540c\u7684\u76ee\u7684\u5bf9\u4e8e\u54c1\u724c\u65b9\u6295\u653e\u6765\u8bf4\u4f18\u5148\u9009\u62e9\u7684\u6e20\u9053\u4e5f\u4f1a\u6709\u6240\u4e0d\u540c\u3002<\/p>\n\n\n\n<p>\u7b3c\u7edf\u6765\u8bf4\uff0c\u5fae\u535a\u3001B\u7ad9\u66f4\u9002\u5408\u505a\u66dd\u5149\uff0c\u516c\u4f17\u53f7\u3001<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u3001\u5feb\u624b\u6296\u97f3\u3001\u76f4\u64ad\u66f4\u9002\u5408\u505a\u8f6c\u5316\u3002<\/p>\n\n\n\n<p><strong>2\u3001\u5982\u4f55\u7b5b\u9009KOL<\/strong><\/p>\n\n\n\n<p>\u2460\u5b9a\u4eba\u7fa4\uff0c\u770b\u9884\u7b97<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u8981\u660e\u786e\u4f60\u7684\u5e7f\u544a\u662f\u60f3\u505a\u7ed9\u8c01\u770b\uff0c\u6240\u4ee5\u5728\u6295\u653e\u8fc7\u7a0b\u4e2d\u8981\u6e05\u6670\u81ea\u5df1\u7684\u54c1\u724c\u3001\u81ea\u5df1\u7684\u4ea7\u54c1\u6216\u662f\u6d3b\u52a8\u5230\u5e95\u9002\u5408\u54ea\u4e00\u7c7b\u578b\u7684KOL\uff0c\u518d\u53bb\u8ba4\u771f\u4e86\u89e3\u6bcf\u4e00\u4e2aKOL\u80cc\u540e\u7684\u7c89\u4e1d\u753b\u50cf\uff0c\u4e24\u8005\u8fdb\u884c\u9002\u914d\u3002<\/p>\n\n\n\n<p>\u5176\u6b21\uff0c\u57fa\u4e8e\u4f60\u7684\u9884\u7b97\uff0c\u7136\u540e\u8ba9\u5a92\u4ecb\u673a\u6784\u6216\u8005\u5e7f\u544a\u516c\u53f8\u63d0\u4f9b\u62a5\u4ef7\u5355\uff0c\u53ef\u4ee5\u5728\u7ed9\u51fa\u7684\u62a5\u4ef7\u5355\u91cc\u5148\u627e\u5408\u9002\u4ef7\u4f4d\u7684\u8fdb\u884c\u7b5b\u9009\uff0c\u6216\u8005\u662f\u628a\u610f\u5411\u7684KOL\u5708\u51fa\u6765\uff0c\u518d\u901a\u8fc7\u5176\u4ed6\u7684\u65b9\u5f0f\u5982\u8d44\u6e90\u7f6e\u6362\uff0c\u6253\u5305\u63a8\u5e7f\u7b49\u65b9\u5f0fcover\u4f4f\u9884\u7b97\u3002<\/p>\n\n\n\n<p>\u2461\u505a\u8bc4\u4f30\uff0c\u5de7\u7528\u5de5\u5177<\/p>\n\n\n\n<p>\u5f88\u591a\u54c1\u724c\u5bb9\u6613\u72af\u7684\u4e00\u4e2a\u9519\u8bef\u662f\u53ea\u770b\u5e7f\u544a\u516c\u53f8\u63d0\u4f9b\u7684\u6570\u636e\u5c31\u51b3\u5b9a\u6295\u653e\u3002<\/p>\n\n\n\n<p>\u6709\u65f6\u5019\u5e7f\u544a\u516c\u53f8\u7ed9\u7684KOL\u6570\u636e\u5f88\u6f02\u4eae\uff0c\u4f46\u5982\u679c\u4e0d\u60f3\u82b1\u51a4\u6789\u94b1\u8fd8\u662f\u8981\u591a\u5f80\u6df1\u91cc\u6316\u6398\uff0c\u624d\u80fd\u627e\u5230\u8d28\u91cf\u597d\u3001\u6548\u679c\u4f18\u7684KOL\u3002&nbsp;<\/p>\n\n\n\n<p>\u9664\u4e86\u4eba\u5de5\u82b1\u70b9\u65f6\u95f4\u53bb\u9274\u522b\u6c34\u53f7\u4e4b\u5916\uff0c\u8fd9\u91cc\u5206\u4eab\u51e0\u4e2a\u6211\u4eec\u5e38\u7528\u7684\u5de5\u5177\u7ed9\u5927\u5bb6\u3002<\/p>\n\n\n\n<p><strong>\u897f\u74dc\u6570\u636e\uff1a\u53ef\u7528\u4e8e\u5fae\u4fe1\u516c\u4f17\u53f7\u548c\u5fae\u535a<\/strong><\/p>\n\n\n\n<p>\u897f\u74dc\u6570\u636e\u5e73\u53f0\u662f\u6211\u4eec\u7528\u5f97\u6bd4\u8f83\u591a\u7684\u5e73\u53f0\u4e4b\u4e00\uff0c\u53ef\u4ee5\u770b\u5230\u6211\u4eec\u5e38\u7528\u7684\u5224\u65ad\u9605\u8bfb\u91cf\u662f\u5426\u6ce8\u6c34\u7684\u201c\u9605\u8bfb\u91cf\u589e\u957f\u66f2\u7ebf\u201d\uff0c\u5173\u952e\u662f\u8fd8\u514d\u8d39\uff08\u8fd8\u53ef\u5bfc\u51fa\u5177\u4f53\u6570\u636e\u8868\u683c\uff09\u3002<\/p>\n\n\n\n<p>\u5b83\u6709\u6295\u524d\u516c\u4f17\u53f7\u8bca\u65ad\u3001\u516c\u4f17\u53f7\u5bf9\u6bd4\u3001\u9605\u8bfb\u6570\u76d1\u63a7\u3001\u6295\u653e\u6548\u679c\u5206\u6790\u4ee5\u53ca\u7ade\u54c1\u6295\u653e\u6548\u679c\uff0c\u8fd8\u53ef\u4ee5\u7528\u5220\u6587\u68c0\u6d4b\uff0c\u603b\u7684\u6765\u8bf4\u5bf9\u54c1\u724c\u8fd8\u662f\u6bd4\u8f83\u53cb\u597d\u7684\u4e00\u4e2a\u5e73\u53f0\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u6211\u7528\u6df1\u591c\u53d1\u5ab8\u4f5c\u4e3a\u516c\u4f17\u53f7\u8bca\u65ad\u7684\u793a\u8303\uff0c\u53ef\u4ee5\u770b\u5230\u57fa\u672c\u7684\u6570\u636e\u3001\u8fd8\u6709\u7528\u6237\u753b\u50cf\u6807\u7b7e\u90fd\u6709\u8986\u76d6\u5230\uff0c\u60ca\u559c\u7684\u662f\u8fd8\u80fd\u63a8\u8350\u76f8\u4f3c\u516c\u4f17\u53f7\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"666\" height=\"587\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-102.jpg\" alt=\"\" class=\"wp-image-29827\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"659\" height=\"480\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-103.jpg\" alt=\"\" class=\"wp-image-29829\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u65b0\u699c\uff1a\u53ef\u7528\u4e8e\u516c\u4f17\u53f7\u3001\u5fae\u535a\u3001\u6296\u97f3<\/strong><\/p>\n\n\n\n<p>\u65b0\u699c\u6210\u7acb\u5f97\u6bd4\u8f83\u65e9\uff0c\u6536\u5f55\u8d26\u53f7\u66f4\u591a\u4e00\u4e9b\uff0c\u4f46\u6709\u4e00\u70b9\u65b0\u699c\u662f\u6536\u8d39\u7684\uff0c\u5982\u679c\u662f\u5fae\u4fe1\u516c\u4f17\u53f7\u548c\u5fae\u535a\u505a\u6295\u524d\u8d26\u53f7\u76d1\u6d4b\u5efa\u8bae\u8fd8\u662f\u4f18\u5148\u8003\u8651\u897f\u74dc\u3002<\/p>\n\n\n\n<p>\u4f46\u8fd9\u91cc\u8981\u8bf4\u7684\u662f\u65b0\u699c\u7684\u65b0\u6296\u5e73\u53f0\uff0c\u4e5f\u5c31\u662f\u6296\u97f3\u8d26\u53f7\u7684\u8bc4\u4f30\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1080\" height=\"402\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-104.jpg\" alt=\"\" class=\"wp-image-29830\"\/><\/figure><\/div>\n\n\n\n<p>\u5728\u65b0\u6296\u4e0a\uff0c\u53ef\u4ee5\u770b\u5230\u6296\u97f3\u535a\u4e3b\u7684\u4e00\u4e9b\u57fa\u7840\u6570\u636e\uff0c\u4f8b\u5982\u8fd130\u5929\u7684\u589e\u7c89\u6570\u548c\u83b7\u8d5e\u6570\uff0c\u5982\u679c\u8981\u53d1\u6398\u66f4\u6df1\u5c42\u7684\u7c89\u4e1d\u753b\u50cf\u90a3\u4e9b\uff0c\u5c31\u9700\u8981\u4ed8\u8d39\u4e86\u3002<\/p>\n\n\n\n<p><strong>\u706b\u70e7\u4e91\u6570\u636e\uff1a\u53ef\u7528\u4e8eB\u7ad9<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1080\" height=\"491\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-105.jpg\" alt=\"\" class=\"wp-image-29831\"\/><\/figure><\/div>\n\n\n\n<p>\u7531\u4e8eB\u7ad9\u5185\u5bb9\u7684\u591a\u5143\u5316\u548c\u5f00\u653e\u6027\uff0c\u5b83\u7684\u5546\u4e1a\u4ef7\u503c\u6211\u4e00\u76f4\u9887\u4e3a\u770b\u597d\u3002<\/p>\n\n\n\n<p>\u5728\u706b\u70e7\u4e91\u6570\u636e\u5e73\u53f0\u4e0a\uff0c\u514d\u8d39\u53ef\u4ee5\u67e5\u8be2\u5230Up\u4e3b\u7684\u4f5c\u54c1\u5386\u53f2\u5e73\u5747\u56fe\u6587\u6570\u636e\uff0c\u8fd8\u6709\u8fdb\u884c\u5206\u949f\u7ea7\u76d1\u6d4b\uff0c\u5176\u4ed6\u66f4\u9ad8\u9636\u7248\u7684\u529f\u80fd\u5219\u9700\u8981\u6536\u8d39\u4e86\u3002<\/p>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u7684\u8bdd\u53ef\u4ee5\u7528\u5343\u74dc\u6570\u636e\u5e73\u53f0\uff0c\u4f46\u662f\u540c\u6837\u662f\u4ed8\u8d39\u7684\uff0c\u5728\u8fd9\u91cc\u6211\u5c31\u4e0d\u591a\u505a\u5c55\u5f00\u3002<\/p>\n\n\n\n<p>\u5f53\u7136\uff0c\u5404\u4e2a\u5de5\u5177\u529f\u80fd\u4e5f\u5404\u6709\u4fa7\u91cd\uff0c\u5efa\u8bae\u5927\u5bb6\u5e73\u65f6\u8fd8\u662f\u76ee\u7684\u51fa\u53d1\uff0c\u540c\u65f6\u591a\u7ed3\u5408\u51e0\u4e2a\u5e73\u53f0\u7684\u6570\u636e\uff0c\u8fd9\u6837\u5b50\u624d\u80fd\u8bc4\u4f30\u5f97\u66f4\u52a0\u7684\u5168\u9762,\uff0c\u8e29\u5751\u5f97\u51e0\u7387\u4e5f\u4f1a\u66f4\u5c0f\u3002<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>\u7528\u597dKOL<\/strong><\/h2>\n\n\n\n<p>\u54c1\u724c\u548cKOL\u53cc\u65b9\u7684\u5408\u4f5c\u5e94\u8be5\u770b\u6210\u662f\u4e00\u573a\u4e92\u8d62\u7684\u54c1\u724c\u8054\u52a8\uff0c\u800c\u4e0d\u5355\u5355\u662f\u91d1\u4e3b\u7238\u7238\u7838\u94b1\u4e70\u5e7f\u544a\u90a3\u4e48\u7b80\u5355\uff0c\u54c1\u724c\u60f3\u8ba9\u535a\u4e3b\u7684\u7c89\u4e1d\u6210\u4e3a\u6211\u4eec\u7684\u7c89\u4e1d\uff0c\u90a3\u4e48\u5c31\u8981\u5728\u6295\u653e\u5185\u5bb9\u4e0a\u591a\u4e0b\u70b9\u529f\u592b\u3002<\/p>\n\n\n\n<p>\u8981\u8bb0\u4f4f\u7684\u4e00\u70b9\u662f\uff0c\u79cd\u8349\u4e0d\u662f\u4e22\u7ed9KOL\u5c31\u5b8c\u4e86\uff0c\u4f60\u9700\u8981\u5f88\u591a\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u800c\u5185\u5bb9\u6295\u653e\u6211\u4e00\u822c\u5206\u4e3a\u4e24\u79cd\u60c5\u51b5\uff1a<\/p>\n\n\n\n<p><strong>\u2460KOL\u64b0\u6587\uff0c\u5c0a\u91cd\u5e73\u53f0\u8c03\u6027<\/strong><\/p>\n\n\n\n<p>\u5982\u679c\u662fKOL\u5199\u63a8\u5e7f\u6587\u6848\u7684\uff0c\u90a3\u4e48\u54c1\u724c\u65b9\u8981\u786e\u5b9a\u4f60\u7684\u63a8\u5e7f\u6838\u5fc3\u9700\u6c42\uff0c\u628a\u9700\u8981\u5448\u73b0\u7684\u70b9\u5c3d\u91cf\u8be6\u7ec6\u5730\u7528\u4e00\u4e2a\u9700\u6c42\u8868\u6574\u7406\u51fa\u6765\u53d1\u7ed9\u535a\u4e3b\uff0c\u8ba9\u535a\u4e3b\u6839\u636e\u4ed6\u7684\u7c89\u4e1d\u7fa4\u4f53\u6765\u5b9a\u5236\u5185\u5bb9\uff0c\u5f53\u7136\u6700\u540e\u6587\u6848\u4e00\u5b9a\u8981\u505a\u597d\u5ba1\u6838\u6c9f\u901a\u3002<\/p>\n\n\n\n<p>\u4ee5\u6211\u4eec\u66fe\u7ecf\u505a\u7684\u4e00\u6b21\u9762\u819c\u4ea7\u54c1\u4e3a\u4f8b\uff0c\u7ed9\u51fa\u7684\u5185\u5bb9\u65b9\u5411\u9700\u6c42\u975e\u5e38\u7684\u660e\u786e\uff0c\u5927\u5bb6\u53ef\u4ee5\u53c2\u8003\u4e00\u4e0b\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1080\" height=\"967\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-106.jpg\" alt=\"\" class=\"wp-image-29832\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u2461\u54c1\u724c\u64b0\u6587\uff0c\u5207\u5fcc\u4e00\u7a3f\u5168\u7f51\u901a\u7528<\/strong><\/p>\n\n\n\n<p>\u25cf\u9488\u5bf9\u7528\u6237\u5b9a\u5236\u5316\u5185\u5bb9<\/p>\n\n\n\n<p>\u63a8\u5e7f\u7684\u5185\u5bb9\u8981\u4ece\u7528\u6237\u7684\u9700\u6c42\u51fa\u53d1\uff0c\u6839\u636e\u4e0d\u540cKOL\u7c89\u4e1d\u7fa4\u4f53\u7684\u5174\u8da3\u70b9\u6765\u5b9a\u5236\uff0c\u800c\u4e0d\u662f\u53ea\u8868\u8fbe\u54c1\u724c\u4e3b\u60f3\u8981\u63a8\u5e7f\u7684\u5185\u5bb9\uff0c\u66f4\u4e0d\u80fd\u4e00\u7bc7\u901a\u7a3f\u5168\u7f51\u7528\u3002\uff08\u6572\u91cd\u70b9\uff01\uff01\uff01\uff01\uff09<\/p>\n\n\n\n<p>\u25cf\u5185\u5bb9\u8981\u6709\u8da3\u6709\u7528<\/p>\n\n\n\n<p>\u6bd4\u5982\u7f8e\u98dfKOL\u53ef\u4ee5\u5206\u4eab\u83dc\u8c31\u3001\u7f8e\u98df\u63a8\u8350\u7b49\u5e72\u8d27\uff0c\u4ece\u800c\u5f15\u5165\u63a8\u5e7f\u7b49\u7b49\uff0c\u592a\u76f4\u63a5\u7684\u5185\u5bb9\uff0c\u7528\u6237\u5f88\u96be\u4e70\u5355\u3002<\/p>\n\n\n\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0cHFP\u7684\u6295\u653e\u516c\u4f17\u53f7\u7684\u65b9\u5f0f\u6211\u89c9\u5f97\u662f\u503c\u5f97\u5f88\u591a\u54c1\u724c\u53bb\u501f\u9274\u7684\uff1a<\/p>\n\n\n\n<p>1\u3001\u6bcf\u4e2a\u9886\u57df\u6709\u81ea\u5df1\u7684\u901a\u7a3f\u6587\u6848\uff0c\u53ef\u4ee5\u6839\u636eKOL\u7684\u9700\u6c42\u53bb\u8fdb\u884c\u8c03\u6574\u901a\u7a3f\u7684\u5185\u5bb9\u7ec6\u8282\uff08\u5305\u62ec\u5185\u5bb9\u7ed3\u6784\u3001\u5356\u70b9\u3001\u6392\u7248\u3001\u798f\u5229\u4f18\u60e0\u7b49\uff09\u3002<\/p>\n\n\n\n<p>2\u3001\u4ed6\u4eec\u4f1a\u6839\u636e\u7528\u6237\u9700\u6c42\u8ddf\u4ea7\u54c1\u6587\u6848\u505a\u6302\u94a9\uff0c\u4e3b\u8981\u662f\u4e3a\u89e3\u51b3\u7684\u7528\u6237\u75db\u70b9\u800c\u64b0\u6587\uff0c\u6bd4\u5982\uff1a<\/p>\n\n\n\n<p>\u2460\u53d8\u5e74\u8f7b\uff0c\u53d8\u767d<\/p>\n\n\n\n<p>\u2461\u89e3\u51b3\u5177\u4f53\u95ee\u9898\uff1a\u6cb9\u3001\u5e72\u3001\u957f\u75d8\u3001\u6bdb\u5b54\u7c97\u5927<\/p>\n\n\n\n<p>\u2462\u7a81\u51fa\u9762\u90e8\u91cd\u70b9\u90e8\u4f4d\uff1a\u773c\u775b\u3001\u5507\u90e8<\/p>\n\n\n\n<p>\u6240\u4ee5\u5f53\u6211\u4eec\u5728\u8f93\u51fa\u5185\u5bb9\u7684\u65f6\u5019\uff0c\u5c31\u9700\u8981\u8003\u8651\u8fd9\u4e00\u70b9\uff1a<\/p>\n\n\n\n<p>\u4f60\u5448\u73b0\u51fa\u6765\u7684\u5185\u5bb9\u662f\u4e0d\u662f\u4e0e\u7528\u6237\u771f\u6b63\u7684\u75db\u70b9\u76f8\u7ed3\u5408\uff0c\u662f\u5426\u5177\u4f53\u5230\u67d0\u4e2a\u8986\u76d6\u9762\u6216\u8005\u548c\u67d0\u4e2a\u9700\u6c42\u70b9\u4ee5\u53ca\u5177\u4f53\u4ea7\u54c1\u5339\u914d\u3002<\/p>\n\n\n\n<p><strong>\u2462\u8bc4\u8bba\u533a\u6c34\u519b\u5f88\u91cd\u8981<\/strong><\/p>\n\n\n\n<p>\u5f53\u7136\u8fd9\u91cc\u7684\u6c34\u519b\u4e0d\u662f\u6307\u8ba9KOL\u6216\u662f\u81ea\u5df1\u82b1\u94b1\u4e70\u6c34\u519b\u5237\u91cf\u54c8\uff0c\u662f\u6307\u8bc4\u8bba\u533a\u690d\u5165\uff0c\u4e00\u4e2a\u662f\u54c1\u724c\u7684\u690d\u5165\uff0c\u4e00\u4e2a\u662f\u5b89\u6392\u81ea\u5df1\u7684\u4eba\u5145\u5f53\u8bfb\u8005\u5728\u5185\u5bb9\u5e95\u4e0b\u5199\u8bc4\u8bba\uff0c\u5177\u4f53\u53c2\u8003\u6dd8\u5b9d\u4e70\u5bb6\u79c0\u3002<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>\u4f18\u5316\u6295\u653e\u7b56\u7565<\/strong><\/h2>\n\n\n\n<p>\u2460\u54c1\u724c KOL \u6295\u653e\u76843\u5927\u7b56\u7565<\/p>\n\n\n\n<p>\u73a9\u6cd5\u4e00\uff1a\u91d1\u5b57\u5854\u578b\uff0c\u901a\u8fc7\u5934\u80a9\u8170\u5c3e\u90e8KOL\u77e9\u9635\u4f20\u64ad\uff0c\u5c42\u5c42\u6e17\u900f\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u9002\u5408\u9884\u7b97\u6bd4\u8f83\u5145\u8db3\u7684\u54c1\u724c\uff0c\u6bd4\u5982\u6211\u4e4b\u524d\u5199\u8fc7\u7684\u96c5\u8bd7\u5170\u9edb\u8d70\u7684\u5c31\u662f\u8fd9\u4e2a\u8def\u7ebf\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4e0e\u6d41\u91cf\u660e\u661f\u548c\u5934\u90e8KOL\u5408\u4f5c\uff0c\u4e3b\u8981\u76ee\u7684\u662f\u9020\u6d6a\uff0c\u62d4\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u4e3a\u63a5\u4e0b\u6765\u7684\u58f0\u91cf\u505a\u94fa\u57ab\u3002<\/li><li>\u7531\u4e8e\u660e\u661f\u6548\u5e94\uff0c\u5934\u90e8\u8fbe\u4eba\u4f1a\u770b\u91cd\u6709\u77e5\u540d\u660e\u661f\u4ee3\u8a00\u7684\u4ea7\u54c1\uff0c\u6bd5\u7adf\u81ea\u5e26\u6d41\u91cf\uff0c\u54c1\u724c\u518d\u8ddf\u4ed6\u4eec\u8c08\u5408\u4f5c\uff0c\u6ea2\u4ef7\u7a7a\u95f4\u4f1a\u6bd4\u8f83\u5927\u3002<\/li><li>\u6709\u6d41\u91cf\u80cc\u4e66\uff0c\u4e2d\u8170\u90e8\u535a\u4e3b\u4f1a\u8ddf\u98ce\u660e\u661f\u548c\u5934\u90e8\u8fbe\u4eba\uff0c\u81ea\u7136\u800c\u6765\u5c31\u597d\u5c55\u5f00\u5408\u4f5c\u4e86\u3002<\/li><li>\u6700\u540e\uff0c\u81ea\u4e0a\u800c\u4e0b\u8425\u9020\u51fa\u6240\u6709\u4eba\u90fd\u5728\u7528\u96c5\u8bd7\u5170\u9edb\u4ea7\u54c1\u7684\u76db\u51b5\uff0c\u5bfc\u81f4\u7d20\u4eba\u8ddf\u98ce\u6652\u51fa\u81ea\u5df1\u7684\u7b14\u8bb0\uff0cUGC\u7684\u5185\u5bb9\u987a\u52bf\u800c\u6765\u3002<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1080\" height=\"604\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-107.jpg\" alt=\"\" class=\"wp-image-29833\"\/><\/figure><\/div>\n\n\n\n<p>\u73a9\u6cd5\u4e8c\uff1aIP\u7ed1\u5b9a\u578b\uff0c\u7ed1\u5b9a\u5934\u90e8IP\u6346\u7ed1\u8425\u9500\uff0c\u4e2d\u5fc3\u5316\u8d44\u6e90\uff0cICON\u5316\u4f20\u64ad\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u4e5f\u662f\u5c5e\u4e8e\u9884\u7b97\u6bd4\u8f83\u5145\u8db3\u7684\u60c5\u51b5\u4e0b\uff0c\u53ef\u4ee5\u627e\u5934\u90e8KOL\u6216\u662f\u660e\u661f\u4e3a\u54c1\u724c\u4ea7\u54c1\u6253\u9020\u4e00\u6761\u6296\u97f3\u6216\u662f\u5c0f\u7ea2\u4e66\uff0c\u7c7b\u4f3c\u674e\u4f73\u7426\u3001\u6768\u5e42\u540c\u6b3e\u3002<\/p>\n\n\n\n<p>\u7136\u540e\u54c1\u724c\u518d\u5c06\u7d20\u6750\u8fdb\u884c\u4e8c\u6b21\u521b\u4f5c\u5206\u53d1\u7ed9\u4e0d\u540c\u7684\u6e20\u9053\uff0c\u501f\u52bf\u505a\u4f20\u64ad\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u5c0f\u4ed9\u7096\uff0c\u5408\u4f5c\u5f20\u96e8\u7eee\u3001\u5f20\u67cf\u829d\u3001\u666f\u751c\u8fd9\u7c7b\u81ea\u5e26\u300c\u8d35\u5987\u300d\u3001\u300c\u517b\u751f\u300d\u6807\u7b7e\u7684\u660e\u661f\uff0c\u901a\u8fc7\u5979\u4eec\u5206\u4eab\u81ea\u5df1\u957f\u671f\u5403\u5c0f\u4ed9\u7096\u7684\u5f97\uff0c\u5bf9\u539f\u89c6\u9891\u8fdb\u884c\u4e8c\u6b21\u521b\u4f5c\u4f20\u64ad\uff0c\u501f\u52a9\u660e\u661f\u7684\u5f71\u54cd\u529b\u5206\u53d1\u6e17\u900f\u5230\u5c0f\u7ea2\u4e66\u3001\u6296\u97f3\u7b49\u5e74\u8f7b\u4eba\u805a\u96c6\u7684\u7a7a\u95f4\uff0c\u901a\u8fc7\u957f\u5c3e\u6548\u5e94\u6765\u6301\u7eed\u53d1\u529b\u3002<\/p>\n\n\n\n<p>\u73a9\u6cd5\u4e09\uff1a\u96c6\u4f53\u5f0f\u5237\u5c4f\u578b\uff0c\u901a\u8fc7\u8170\u5c3e\u90e8KOL\u751a\u81f3KOC\u3001\u7d20\u4eba\u53f7\u540c\u9891\u3001\u5171\u632f\uff0c\u4ee5\u5c0f\u535a\u5927\uff0c\u9006\u88ad\u53d1\u58f0\u3002<\/p>\n\n\n\n<p>\u4eca\u5e74\u7684\u5934\u90e8\u7ea2\u4eba\u5403\u9999\u7a0b\u5ea6\u53ef\u80fd\u4e0d\u53ca\u8170\u90e8\u751a\u81f3\u7d20\u4ebaKOL\uff0c\u54c1\u724c\u65b9\u9009\u62e9\u6743\u8f83\u591a\u3002<\/p>\n\n\n\n<p>\u76f8\u5bf9\u6765\u8bf4\uff0c\u7ec6\u5206\u5782\u76f4\u7c7b\u7684KOL\u6216\u8fbe\u4eba\u7528\u6237\u3001\u7d20\u4ebaKOL\u7b49\u7b49\uff0c\u5f80\u5f80\u56e0\u4e3a\u6ca1\u6709\u90a3\u4e48\u9ad8\u7684\u8206\u8bba\u5671\u5934\uff0c\u800c\u62e5\u6709\u8f83\u591a\u7684\u7c89\u4e1d\u4fe1\u4efb\u5ea6\u3002\u540c\u65f6\u5979\u4eec\u7684\u521b\u4f5c\u7a7a\u95f4\u548c\u65f6\u95f4\u76f8\u5bf9\u6765\u8bf4\u6bd4\u8f83\u81ea\u7531\uff0c\u914d\u5408\u5ea6\u4e5f\u6bd4\u8f83\u9ad8\uff0c\u8d39\u7528\u4e5f\u6bd4\u8f83\u4f4e\uff0c\u9002\u5408\u4ee5\u91cf\u5236\u80dc\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u949f\u859b\u9ad8\uff0c\u5b83\u57282018\u5e74\u7684\u201c618\u201d\u624d\u5f00\u59cb\u7206\u53d1\u3002\u4f46\u636e\u8bf4\u5c0f\u7ea2\u4e66\u91cc\u6bcf3\u4e2a\u5403\u8d27\uff0c\u5c31\u6709\u4e00\u4e2a\u4eba\u77e5\u9053\u949f\u859b\u9ad8\uff0c\u53ef\u4ee5\u770b\u5b83\u5728\u5c0f\u7ea2\u4e66\u7684\u5237\u5c4f\u7a0b\u5ea6\u3002<\/p>\n\n\n\n<p>\u603b\u7ed3\u4e00\u4e0b\uff0c\u91d1\u5b57\u5854\u578b\u548cIP\u7ed1\u5b9a\u578b\uff0c\u901a\u8fc7\u77e9\u9635\u4f20\u64ad\u80fd\u591f\u5e26\u6765\u89c4\u6a21\u6548\u5e94\u3002<\/p>\n\n\n\n<p>\u96c6\u4f53\u5f0f\u5237\u5c4f\u578b\u5bf9\u4e8e\u521b\u65b0\u54c1\u724c\u3001\u4ee5\u53ca\u7f3a\u4e4f\u8db3\u91cf\u5782\u76f4\u5934\u90e8KOL\u652f\u6491\u7684\u54c1\u724c\u800c\u8a00\u5341\u5206\u53cb\u597d\uff0c\u6027\u4ef7\u6bd4\u66f4\u4f18\uff0c\u4e5f\u662f\u5bf9\u957f\u5c3e\u6d41\u91cf\u7684\u6781\u81f4\u5229\u7528\u3002<\/p>\n\n\n\n<p><strong>\u2461\u5355\u4e2a\u4f18\u8d28KOL\u591a\u6b21\u6295\u653e<\/strong><\/p>\n\n\n\n<p>\u4ec0\u4e48\u6837\u7684KOL\u53ef\u4ee5\u7b97\u4f18\u8d28KOL\uff1f<\/p>\n\n\n\n<p>\u4ee5\u516c\u4f17\u53f7\u4e3a\u4f8b\uff0c\u5148\u8bf4\u8bf4\u76ee\u524d\u516c\u4f17\u53f7\u6211\u8ba4\u4e3a\u7684\u4e00\u4e9b\u884c\u4e1a\u6807\u51c6\u3002\u6253\u5f00\u7387\u666e\u904d1-2%\uff0c\u9605\u8bfb\u8f6c\u5316\u73873%\u5de6\u53f3\uff0c5%\u662f\u5df2\u7ecf\u7b97\u662f\u5f88\u4f18\u8d28\u7684\u8d26\u53f7\u4e86\u3002\u4e5f\u5c31\u662f\u8bf4\u4e00\u7bc710W+\u9605\u8bfb\u91cf\u7684\u6295\u653e\uff0c\u8ba2\u5355\u91cf\u7c97\u66b4\u8ba1\u7b97\u662f3000-5000\u5355\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c\u6211\u7684\u5efa\u8bae\u662f\u8bd5\u6c34\u8fc7\u4f18\u8d28\u7684\u8d26\u53f7\u53ef\u4ee5\u7b7e\u6846\u67b6\u534f\u8bae\u8fdb\u884c\u957f\u671f\u5408\u4f5c\u3002<\/p>\n\n\n\n<p>\u50cf\u540d\u521b\u4f18\u54c1\u516c\u4f17\u53f7\u5f00\u653eBD\u5408\u4f5c\u7684\u65f6\u5019\uff0c\u5f88\u591a\u91d1\u4e3b\u7238\u7238\u4eec\u4f1a\u8981\u6c42\u7b7e\u5e74\u6846\uff0c\u53cd\u590d\u591a\u6295\uff0c\u6bd4\u5982\u4e0a\u6587\u63d0\u5230\u7684HFP\u5c31\u505a\u5230\u4e86\u4e00\u5468\u4e00\u7bc7\u63a8\u6587\u3002<\/p>\n\n\n\n<p>\u8fd9\u6837\u505a\u7684\u597d\u5904\u662f\u4e00\u6765\u81ea\u8eab\u54c1\u724c\u4e0eKOL\u6df1\u5ea6\u7ed1\u5b9a\uff0c\u76f4\u63a5\u628aKOL\u7684\u7c89\u4e1d\u53d8\u6210\u54c1\u724c\u7c07\u62e5\uff1b\u4e8c\u6765\u662f\u6709\u4ef7\u683c\u4f18\u52bf\uff0c\u538b\u4ef7\u7684\u6298\u6263\u7a7a\u95f4\u4f1a\u6bd4\u8f83\u5927\u3002<\/p>\n\n\n\n<p><strong>\u2462\u8981\u5584\u4e8e\u6293\u4f4f\u5185\u5bb9\u5e73\u53f0\u6210\u957f\u7684\u7ea2\u5229\u671f<\/strong><\/p>\n\n\n\n<p>\u5982\u679c\u5185\u5bb9\u5e73\u53f0\u8db3\u591f\u6210\u719f\uff0c\u6d41\u91cf\u4ef7\u683c\u4e5f\u4f1a\u53d8\u9ad8\uff0c\u6240\u4ee5\u54c1\u724c\u8981\u505a\u5230\u201c\u63d0\u524d\u5165\u573a\u201d\u3002<br><\/p>\n\n\n\n<p>\u201c\u5b8c\u7f8e\u65e5\u8bb0\u201d\u5c31\u662f\u5229\u7528\u5916\u90e8\u7ea2\u5229\u987a\u52bf\u800c\u4e3a\u7684\u5178\u578b\u6848\u4f8b\u3002\u9996\u5148\u6293\u4f4f\u4e86\u5c0f\u7ea2\u4e66\uff0c\u540e\u9762\u6293\u4f4f\u4e86\u6296\u97f3\uff0c\u7136\u540e\u5230\u6dd8\u5b9d\u76f4\u64ad\uff0c\u6700\u540e\u5f52\u4e8e\u79c1\u57df\u6d41\u91cf\u7fa4\u7684\u8fd0\u8425\u3002\u5b83\u628a\u5e73\u53f0\u7ea2\u5229\u5403\u5f97\u6700\u72e0\uff0c\u5403\u5f97\u6700\u900f\uff0c\u5403\u5f97\u6700\u6df1\u3002<br><\/p>\n\n\n\n<p>\u4f46\u4e92\u8054\u7f51\u5e73\u53f0\u6d41\u91cf\u8d8b\u52bf\uff0c\u53d8\u5316\u7684\u901f\u5ea6\u975e\u5e38\u5feb\u3002\u5c0f\u7ea2\u4e66\u3001\u6296\u97f3\u3001\u76f4\u64ad\u518d\u5230\u79c1\u57df\uff0c\u8fd9\u56db\u62e8\u7ea2\u5229\u7684\u5207\u6362\u53d1\u751f\u5728\u77ed\u77ed\u7684\u4e24\u5e74\u4e4b\u5185\uff0c\u8fd9\u63d0\u9192\u54c1\u724c\u5fc5\u987b\u52a0\u5f3a\u8fd9\u65b9\u9762\u7684\u654f\u611f\u5ea6\uff0c\u624d\u80fd\u4ece\u8fd9\u4e9b\u53d8\u5316\u4e2d\u627e\u5230\u65b0\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>\u505a\u597d\u6d41\u91cf\u627f\u63a5<\/strong><\/h2>\n\n\n\n<p>\u4ec0\u4e48\u662f\u6d41\u91cf\u627f\u63a5\uff1f\u4e00\u4e2a\u662f\u7535\u5546\u5356\u8d27\u5f15\u6d41\uff0c\u53e6\u4e00\u4e2a\u662f\u79c1\u57df\u6d41\u91cf\u5708\u4eba\u3002<\/p>\n\n\n\n<p>\u5f53\u7136\uff0c\u53d7\u5e73\u53f0\u89c4\u5219\u9650\u5236\uff0c\u8fd9\u4e2a\u53ef\u80fd\u66f4\u9002\u5408\u516c\u4f17\u53f7\u6295\u653e\u7684\u5f15\u6d41\u3002<\/p>\n\n\n\n<p>\u56e0\u4e3a\u79c1\u57df\u6d41\u91cf\u7684\u7206\u706b\uff0c2019\u5e74\u4e0b\u534a\u5e74\u6765\u4e5f\u4e0d\u6d41\u884c\u5f15\u6d41\u5173\u6ce8\u516c\u4f17\u53f7\u4e86\uff0c\u800c\u662f\u5f15\u5bfc\u7c89\u4e1d\u6dfb\u52a0\u4e2a\u4eba\u53f7+\u793e\u7fa4\uff0c\u6bd4\u5982\u53ef\u4ee5\u8ddfKOL\u6c9f\u901a\uff0c\u5728\u6295\u653e\u516c\u4f17\u53f7\u7684\u65f6\u5019\uff0c\u53ef\u4ee5\u5728\u6587\u7ae0\u9002\u5f53\u4ee5\u798f\u5229\u7684\u5f62\u5f0f\uff08\u4f18\u60e0\u5238\u6216\u662f\u8d60\u54c1\uff09\u5f15\u5bfc\u535a\u4e3b\u7684\u7c89\u4e1d\u5173\u6ce8\u3002<\/p>\n\n\n\n<p>\u81f3\u4e8e\u600e\u4e48\u76d8\u6d3b\u8fd9\u6ce2\u5708\u8fdb\u6765\u7684\u6d41\u91cf\uff0c\u6211\u7684\u5efa\u8bae\u662f\uff0c\u4e2a\u4eba\u53f7\u8981\u505a\u597d\u7cbe\u7ec6\u5316\u8fd0\u8425\uff0c\u65e5\u5e38\u4e0d\u5356\u8d27\uff0c\u53ea\u5206\u4eab\u5185\u5bb9\uff0c\u63d0\u9ad8\u9759\u9ed8\u4e0b\u5355\u6bd4\u4f8b\uff0c\u7136\u540e\u5728\u5927\u4fc3\u671f\u95f4\u653e\u5927\u62db\u7edf\u4e00\u6765\u4e00\u6ce2\u5927\u7684\u6d3b\u52a8\u523a\u6fc0\u4ea4\u6613\u3002<\/p>\n\n\n\n<p>\u793e\u7fa4\u7684\u8fd0\u8425\u4e5f\u4e00\u6837\uff0c\u53ea\u505a\u5e72\u8d27\u8f93\u51fa\u7fa4\u3001\u4e13\u5bb6\u89e3\u7b54\u7fa4\u3001\u6253\u5361\u7fa4\u3001\u4ea7\u54c1\u4f53\u9a8c\u5b98\u7fa4\u7b49\uff0c\u81f3\u4e8e\u798f\u5229\u7fa4\u3001\u6d3b\u52a8\u7fa4\u3001\u5356\u8d27\u7fa4\u90fd\u529f\u5229\u6027\u592a\u5f3a\uff0c\u53ef\u4ee5\u5728\u5927\u4fc3\u6536\u5272\u524d\u73a9\u4e2a\u201c\u95ea\u8d2d\u7fa4\u201d\uff0c\u9650\u65f6\u51e0\u5929\uff0c\u6d3b\u52a8\u7ed3\u675f\u7fa4\u5c31\u89e3\u6563\u3002<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>\u6570\u636e\u6536\u96c6\u590d\u76d8<\/strong><\/h2>\n\n\n\n<p><strong>\u2460\u6570\u636e\u6536\u96c6\u6c47\u603b<\/strong><\/p>\n\n\n\n<p>\u8fd9\u4e2a\u9700\u8981\u7ed3\u5408\u4f60\u4eec\u6295\u653e\u7684\u8003\u6838\u6307\u6807\uff0c\u6295\u653e\u9700\u6c42\u4e0d\u540c\uff0c\u8fd8\u6709\u4e0d\u540c\u7684\u5e73\u53f0\u8f93\u51fa\uff0c\u8003\u6838\u6307\u6807\u4e5f\u662f\u4e0d\u4e00\u6837\u7684\uff0c\u4ee5\u6211\u64cd\u76d8\u8fc7\u7684\u4e00\u4e2a\u9879\u76ee\u4e3a\u4f8b\uff0c\u56e0\u4e3a\u6211\u4eec\u505a\u7684\u662f\u54c1\u724c\u66dd\u5149\uff0c\u5bf9\u5e26\u8d27\u8f6c\u5316\u6ca1\u6709\u9700\u6c42\uff0c\u6240\u4ee5\u6211\u9700\u8981\u5206\u6790\u7684\u51e0\u4e2a\u6307\u6807\u4e3b\u8981\u662f\uff1a<\/p>\n\n\n\n<p>\u4ee5\u5fae\u535a\u4e3a\u4f8b\uff0c\u9605\u8bfb\u91cf\u3001\u8f6c\u53d1\u91cf\u3001\u8bc4\u8bba\u91cf\u3001\u70b9\u8d5e\u91cf\uff0c\u8fd8\u6709\u8fd9\u4e2aKOL\u7684\u5185\u5bb9\u8d28\u91cf\uff0c\u7c89\u4e1d\u771f\u5b9e\u8bc4\u8bba\u53cd\u9988\u90fd\u662f\u6211\u6bd4\u8f83\u5728\u610f\u7684\u7efc\u5408\u6307\u6807\u3002<\/p>\n\n\n\n<p><strong>\u2461\u5efa\u7acbKOL\u8d44\u6e90\u5e93<\/strong><\/p>\n\n\n\n<p>\u5206\u4e24\u79cd\u60c5\u51b5\uff0c\u4e00\u79cd\u662f\uff1a\u6211\u4eec\u81ea\u5df1\u4e3b\u52a8\u53bb\u6316\u6398\u52fe\u642d\u4e00\u4e9b\u8ddf\u54c1\u724c\u8c03\u6027\u76f8\u5951\u5408\u7684\u535a\u4e3b\uff0c\u7136\u540e\u53bb\u52fe\u642d\u4ed6\u4eec\uff0c\u7136\u540e\u6211\u4eec\u518d\u6839\u636e\u535a\u4e3b\u7684\u7c89\u4e1d\u6570\u3001\u8f6c\u8bc4\u8d5e\u7ed9\u8fd9\u4e2a\u535a\u4e3b\u5212\u5206ABCD\u7b49\u7ea7\u6253\u5206\uff0cAB\u7ea7\u7684\u4f1a\u8003\u8651\u91c7\u7528\u652f\u4ed8\u4e00\u4e9b\u5e7f\u544a\u8d39\u7684\u5f62\u5f0f\u8fdb\u884c\u5408\u4f5c\uff0cCD\u7ea7\u7684\u4f1a\u7528\u793c\u54c1\u7f6e\u6362\u7684\u5f62\u5f0f\u8ddf\u535a\u4e3b\u8fdb\u884c\u5408\u4f5c\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\u4e00\u79cd\u662f\uff1a\u6bcf\u6b21\u63a8\u5e7f\u5b8c\uff0c\u6211\u4f1a\u8981\u6c42\u6211\u7684\u56e2\u961f\u5efa\u7acb\u81ea\u5df1\u7684KOL\u6c60\uff0c\u8fd9\u4e0d\u5149\u662f\u5bf9\u81ea\u5df1\u4e86\u89e3\u884c\u60c5\u7684\u4e00\u4e2a\u77e5\u8bc6\u50a8\u5907\uff0c\u4e5f\u662f\u4e3a\u4e0b\u4e00\u6b21\u7684\u63a8\u5e7f\u5408\u4f5c\u505a\u53c2\u8003\u4f9d\u636e\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u4f1a\u6839\u636e\u6574\u4f53\u6295\u653e\u6570\u636e\u7ed9\u8fd9\u4e9bKOL\u505a\u5206\u7c7b\uff0c\u4f8b\u5982\uff0c\u54ea\u4e9bKOL\u9002\u5408\u505a\u54c1\u724c\u66dd\u5149\uff0c\u54ea\u4e9bKOL\u9002\u5408\u5e26\u8d27\uff0c\u54ea\u4e9bKOL\u9002\u5408\u4ec0\u4e48\u54c1\u7c7b\uff0c\u4f18\u52a3\u52bf\u6709\u54ea\u4e9b\uff1f\u90fd\u9010\u4e00\u7528\u8868\u683c\u505a\u597d\u8bb0\u5f55\u6c47\u603b\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u6709\u4e86\u81ea\u5df1\u7684KOL\u6c60\uff08KOL\u7c89\u4e1d\u753b\u50cf\uff0c\u6295\u653e\u8bb0\u5f55\uff0c\u9605\u8bfb\uff0c\u4e92\u52a8\uff0c\u4ef7\u683c\u7b49\u6570\u636e\u7684\u53d8\u5316\u8d8b\u52bf\uff09\uff0c\u5bf9\u4e8e\u4e0b\u4e00\u6b21\u7684\u6295\u653e\u5c31\u6bd4\u8f83\u4e0d\u5bb9\u6613\u8e29\u96f7\u4e86\u3002<\/p>\n\n\n\n<p>\u867d\u7136\u8fd9\u662f\u4e00\u4e2a\u6f2b\u957f\u7684\u8fc7\u7a0b\uff08\u8fd9\u8ddf\u6709\u591a\u5c11\u9884\u7b97\u76f4\u63a5\u76f8\u5173\uff09\uff0c\u4f46\u662f\u4ea7\u51fa\u6bd4\u8fd8\u662f\u5f88\u53ef\u89c2\u7684\u3002<\/p>\n\n\n\n<p>\u6700\u540e\uff0c\u627e\u5230\u5408\u9002\u7684\u63a8\u5e7f\u6e20\u9053\u53ea\u662f\u9526\u4e0a\u6dfb\u82b1\uff0c\u4e00\u5957\u5b8c\u6574\u7684\u201d\u7ec4\u5408\u62f3\u201c\u624d\u662f\u54c1\u6548\u5408\u4e00\u7684\u5173\u952e \uff1a\u4ea7\u54c1\u662f\u5426\u4f18\u8d28\u521a\u9700\uff0c\u54c1\u724c\u957f\u671f\u5efa\u8bbe\u7684\u5f71\u54cd\u529b\u6c89\u6dc0\uff0c\u4ee5\u53ca\u7528\u6237\u5fc3\u667a\u7684\u6df1\u8015\uff0c\u90fd\u4f1a\u5251\u6307\u6d88\u8d39\u8005\u662f\u5426\u4e3a\u4f60\u7684\u4ea7\u54c1\u4e70\u5355\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0a\u5c31\u662f\u4eca\u5929\u7684\u5173\u4e8eKOL\u6295\u653e2.0\u7248\u672c\u7684\u5e72\u8d27\u5206\u4eab\u5566<strong>\u3002<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\">\u6587\uff1a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%9c%a8%e5%85%b0%e5%a7%90\" title=\"\u6728\u5170\u59d0\" target=\"_blank\">\u6728\u5170\u59d0<\/a><\/span><\/p>\n\n\n\n<p class=\"has-text-color has-vivid-red-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 \u5c0f\u7ea2\u4e66\/\u6296\u97f3\/\u767e\u5ea6\u5173\u952e\u8bcd\u6392\u540d\uff0c\u521b\u610f\u77ed\u89c6\u9891\uff0c\u5c0f\u7ea2\u4e66\u79cd\u8349\uff0c\u8fbe\u4eba\u63a2\u5e97\uff0c\u660e\u661f\u63a8\u8350\uff0c\u7b49\u4e1a\u52a1\uff1b<\/p>\n\n\n\n<p class=\"has-text-color has-luminous-vivid-orange-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)&nbsp;<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" target=\"_blank\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1a\u7b14\u8bb0\u6392\u540d\uff0cKOC\u79cd\u8349\uff0c\u8fbe\u4eba\u7b14\u8bb0\uff0c\u6570\u636e\u4f18\u5316<\/a>\u300b<\/li><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\/29305.html\" target=\"_blank\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/mcn\/28565.html\" target=\"_blank\">\u75ab\u60c5\u51b2\u51fb\u4e0b\u7684KOL\u3001\u54c1\u724c\u65b9\u3001MCN\uff0c\u4f60\u4eec\u8fd8\u597d\u5417\uff1f<\/a><\/a>\u300b<\/li><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\/29681.html\" target=\"_blank\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\/28220.html\" target=\"_blank\">\u5c0f\u7ea2\u4e66\u548c\u6296\u97f3\u7684KOL\u548cKOC\uff0c\u6709\u4ec0\u4e48\u4e0d\u4e00\u6837\uff1f<\/a><\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u524d\u9762\u6211\u66fe\u7ecf\u8bf4\u8fc7\uff0c\u5728\u54c1\u724c\u8425\u9500\u4e0a\u5982\u4f55\u82b1\u5c0f\u94b1\u5e72\u5927\u4e8b\uff0c\u6216\u662f\u5982\u4f55\u628a\u94b1\u82b1\u5728\u5200\u5203\u4e0a\uff0c\u662f2020\u5e74\u6240\u6709\u54c1\u724c\u5171\u540c\u7684\u4e00\u4e2a\u8bfe\u9898\u3002 \u5bf9\u4e8e\u54c1\u724c\u5e7f\u544a\u6295\u653e\u6765\u8bf4\uff0cKOL\u90fd\u662f\u4e0d\u53ef\u907f\u514d\u7684\u91cd\u8981\u4e00\u73af\uff0c\u4f46\u5c31\u5b9e\u64cd\u7ecf\u9a8c\u6765\u770b\uff0c\u82b1\u2026<\/p>\n","protected":false},"author":1,"featured_media":29833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[3927,4197],"special":[],"class_list":["post-29825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","tag-kol","tag-4197","entry"],"views":153480,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/29825"}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=29825"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/29825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/29833"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=29825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=29825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=29825"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=29825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}