\u201c\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u201d\u8fd9\u4e00\u8bf4\u6cd5\u6e90\u4e8e\u7845\u8c37\uff0c\u662f Qualaroo\u7684\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98\u8096\u6069\u00b7\u57c3\u5229\u65af\uff08Sean Ellis\uff09\u63d0\u51fa\u7684\u3002<\/p>\n\n\n\n
\u6240\u8c13\u7684\u201c\u589e\u957f\u9ed1\u5ba2\u201d\uff0c\u662f\u4e00\u7fa4\u4ee5\u6570\u636e\u9a71\u52a8\u8425\u9500\u3001\u4ee5\u5e02\u573a\u6307\u5bfc\u4ea7\u54c1\uff0c\u901a\u8fc7\u6280\u672f\u5316\u624b\u6bb5\u8d2f\u5f7b\u589e\u957f\u76ee\u6807\u7684\u4eba\u3002\u4ed6\u4eec\u662f\u4ecb\u4e8e\u6280\u672f\u548c\u5e02\u573a\u4e4b\u95f4\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\uff0c\u901a\u5e38\u65e2\u4e86\u89e3\u6280\u672f\uff0c\u53c8\u6df1\u8c19\u7528\u6237\u5fc3\u7406\uff0c\u64c5\u957f\u53d1\u6325\u521b\u610f\u3001\u7ed5\u8fc7\u9650\u5236\uff0c\u901a\u8fc7\u4f4e\u6210\u672c\u7684\u624b\u6bb5\u89e3\u51b3\u521d\u521b\u516c\u53f8\u4ea7\u54c1\u65e9\u671f\u7684\u589e\u957f\u95ee\u9898\u3002<\/p>\n\n\n\n
\u300a\u7845\u8c37\u589e\u957f\u9ed1\u5ba2\u5b9e\u6218\u7b14\u8bb0\u300b\u7684\u4f5c\u8005\u66f2\u5349\u5728\u4e66\u4e2d\u8bf4\u9053\uff1a\u201c\u589e\u957f\u7684\u7cbe\u9ad3\u662f\u4e00\u5957\u4f53\u7cfb\u548c\u65b9\u6cd5\uff0c\u5b83\u4ee5\u6570\u636e\u4e3a\u6307\u5f15\uff0c\u4ee5\u5b9e\u9a8c\u7684\u65b9\u5f0f\uff0c\u7cfb\u7edf\u6027\u5730\u5728\u7528\u6237\u751f\u547d\u5468\u671f\u7684\u5404\u4e2a\u9636\u6bb5\uff08\u5305\u62ec\u7528\u6237\u83b7\u53d6\u3001\u6fc0\u6d3b\u3001\u7559\u5b58\u3001\u63a8\u8350\u3001\u53d8\u73b0\u3001\u56de\u6d41\u7b49\uff09\uff0c\u5bfb\u627e\u5f53\u4e0b\u6027\u4ef7\u6bd4\u6700\u9ad8\u7684\u673a\u4f1a\uff0c\u5728\u5177\u4f53\u7684\u6267\u884c\u4e0a\u6a2a\u8de8\u5e02\u573a\u3001\u4ea7\u54c1\u3001\u5de5\u7a0b\u3001\u8bbe\u8ba1\u3001\u6570\u636e\u7b49\u56e2\u961f\uff0c\u901a\u8fc7\u5feb\u901f\u8fed\u4ee3\u5b9e\u9a8c\u7684\u65b9\u5f0f\u8fbe\u5230\u76ee\u6807\u3002\u201d<\/p>\n\n\n\n
\u7b80\u5355\u6765\u8bf4\uff0c\u5c31\u662f\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5730\u7528\u201c\u6280\u672f\u201d\u6765\u8ba9\u4ea7\u54c1\u83b7\u5f97\u6709\u6548\u589e\u957f\u3002<\/p>\n\n\n\n
02 <\/strong>\u589e\u957f\u9ed1\u5ba2\u7684\u6d41\u7a0b<\/h2>\n\n\n\n![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-332.jpg\")
<\/figure><\/div>\n\n\n\n1.\u786e\u4fdd\u4ea7\u54c1\u672c\u8eab\u662f\u4e2a\u597d\u4ea7\u54c1\u589e\u957f\u6700\u91cd\u8981\u7684\u57fa\u7840\u662f\u4ec0\u4e48\uff1f\u4ea7\u54c1\u3002\u6240\u6709\u5feb\u901f\u589e\u957f\u7684\u4f01\u4e1a\u90fd\u6709\u4e00\u4e2a\u5171\u540c\u70b9\u2014\u2014\u65e0\u8bba\u5b83\u4eec\u7684\u5ba2\u6237\u662f\u8c01\u3001\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u5982\u4f55\u3001\u4ea7\u54c1\u7c7b\u578b\u4e3a\u4f55\u3001\u5904\u4e8e\u54ea\u4e2a\u884c\u4e1a\u6216\u662f\u4e16\u754c\u54ea\u4e2a\u5730\u533a\uff0c\u5b83\u4eec\u7684\u4ea7\u54c1\u90fd\u5e7f\u53d7\u559c\u7231\u3002\u5728\u7528\u6237\u7684\u773c\u4e2d\uff0c\u5b83\u4eec\u6253\u9020\u7684\u4ea7\u54c1\u662f\u201c\u4e0d\u53ef\u6216\u7f3a\u201d\u7684\u3002<\/p>\n\n\n\n
\u201c\u4e0d\u53ef\u6216\u7f3a\u201d\u7528\u589e\u957f\u9ed1\u5ba2\u91cc\u7684\u4e00\u4e2a\u6982\u5ff5\u8bf4\uff0c\u5c31\u662f\u4ea7\u54c1-\u5e02\u573a\u7684\u5951\u5408\uff08PMF<\/a><\/span>\uff0cProduct-market fit\uff09\u3002<\/p>\n\n\n\n
- \u2460\u4e0d\u53ef\u6216\u7f3a\u6027\u8c03\u67e5\uff1b<\/li>
- \u2461\u5ba2\u6237\u7559\u5b58\u7387\u8c03\u67e5\u3002<\/li><\/ul>\n\n\n\n
\u6211\u4eec\u8fd8\u9700\u8981\u5bfb\u627e\u81ea\u5df1\u4ea7\u54c1\u7684\u201c\u554a\u54c8\u65f6\u523b\u201d\u3002<\/p>\n\n\n\n
\u201c\u554a\u54c8\u65f6\u523b\u201d\u662f\u6307\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u4ee4\u7528\u6237\u773c\u524d\u4e00\u4eae\uff0c\u53d1\u73b0\u5b83\u5bf9\u81ea\u5df1\u7684\u4ef7\u503c\u5e76\u53d1\u51fa\u201c\u554a\u54c8\u201d\u7684\u8d5e\u53f9\u7684\u65f6\u523b\u2014\u2014\u4e5f\u5c31\u662f\u4f60\u7684\u4ea7\u54c1\u5bf9\u7528\u6237\u6765\u8bf4\u7684\u6838\u5fc3\u4ef7\u503c\u4f53\u73b0\u5728\u54ea\u91cc\u3002<\/p>\n\n\n\n
2.\u786e\u5b9a\u589e\u957f\u6760\u6746<\/p>\n\n\n\n
\u6709\u4e00\u53e5\u8bdd\u8bf4\u5f97\u597d\uff0c\u627e\u5230\u201c\u505a\u4ec0\u4e48\u201d\u6bd4\u201c\u600e\u4e48\u505a\u201d\u66f4\u91cd\u8981\u3002\u201c\u786e\u5b9a\u589e\u957f\u6760\u6746\u201d\u5c31\u662f\u627e\u5230\u76ee\u524d\u5f71\u54cd\u589e\u957f\u7387\u6700\u5173\u952e\u7684\u4e00\u4ef6\u4e8b\u3002
\u90a3\u4e48\u5982\u4f55\u627e\u5230\u589e\u957f\u6760\u6746\u5462\uff1f<\/p>\n\n\n\n
\u4e3a\u4e86\u627e\u5230\u589e\u957f\u6760\u6746\uff0c\u9700\u8981\u7406\u6e05\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u3001\u589e\u957f\u6a21\u578b\uff0c\u7ed8\u5236\u5173\u952e\u6307\u6807\u770b\u677f\uff08\u5b9a\u91cf\u6570\u636e\uff09\u548c\u7528\u6237\u5fc3\u7406\u51b3\u7b56\u5730\u56fe\uff08\u5b9a\u6027\u6570\u636e\uff09\u3002\u5177\u4f53\u53ef\u53c2\u8003\u6211\u6574\u7406\u7684\u4e00\u4efd\u601d\u7ef4\u5bfc\u56fe\uff0c\u5982\u4e0b\uff1a<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-333.jpg\")
<\/figure><\/div>\n\n\n\n3.\u8fdb\u5165\u5feb\u8282\u594f\u5b9e\u9a8c\u7684\u5faa\u73af<\/p>\n\n\n\n
\u56e2\u961f\u5e94\u7f13\u6162\u8d77\u6b65\uff0c\u5728\u8fd9\u4e00\u65b0\u7684\u8bd5\u9a8c\u8fc7\u7a0b\u7ad9\u7a33\u811a\u8ddf\u4e4b\u540e\u518d\u9010\u6e10\u63d0\u901f\u3002\u4e00\u4e2a\u5206\u56db\u6b65\u8fdb\u884c\u7684\u589e\u957f\u5faa\u73af\u5e2e\u52a9\u589e\u957f\u56e2\u961f\u8fdb\u884c\u5b9e\u9a8c\uff0c\u8fd9\u4e00\u8fc7\u7a0b\u5206\u4e3a\uff1a\u5206\u6790\u6570\u636e\u5e76\u6536\u96c6\u6d1e\u5bdf\uff0c\u5f62\u6210\u8bd5\u9a8c\u60f3\u6cd5\uff0c\u6392\u5b9a\u8bd5\u9a8c\u4f18\u5148\u7ea7\uff0c\u8fd0\u884c\u8bd5\u9a8c\uff0c\u518d\u56de\u5230\u5206\u6790\u9636\u6bb5\u5ba1\u89c6\u8bd5\u9a8c\u7ed3\u679c\u5e76\u51b3\u5b9a\u4e0b\u4e00\u6b65\u884c\u52a8\u3002<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-334.jpg\")
<\/figure><\/div>\n\n\n\n\u8fd9\u662f\u4e00\u4e2a\u5468\u800c\u590d\u59cb\u7684\u5faa\u73af\u3002\u65e0\u8bba\u4f60\u7684\u4ea7\u54c1\u662f\u4ec0\u4e48\uff0c\u65e0\u8bba\u4f60\u6d4b\u8bd5\u7684\u662f\u4ea7\u54c1\u7684\u54ea\u4e2a\u65b9\u9762\uff0c\u8fd9\u4e00\u5faa\u73af\u4e2d\u6bcf\u4e00\u4e2a\u6b65\u9aa4\u7684\u5b8c\u6210\u90fd\u5e94\u5f53\u4fdd\u6301\u56fa\u5b9a\u7684\u8282\u594f\uff0c\u4ee5\u6bcf\u4e00\u4e24\u5468\u5b8c\u6210\u4e00\u6b21\u5faa\u73af\u4e3a\u4f73\u3002<\/p>\n\n\n\n
03<\/strong> \u7528\u6237\u751f\u547d\u5468\u671f\u7406\u8bba\uff08AARRR\u6a21\u578b\uff09<\/h2>\n\n\n\n\u201cAARRR\u201d\u8f6c\u5316\u6f0f\u6597\u6a21\u578b\uff0c\u5373\uff1aAcquisition\uff08\u83b7\u53d6\u7528\u6237\uff09\u3001Activation\uff08\u6fc0\u53d1\u6d3b\u8dc3\uff09\u3001Retention\uff08\u63d0\u9ad8\u7559\u5b58\uff09\u3001Revenue\uff08\u53d8\u73b0\uff09\u3001Referral\uff08\u4f20\u64ad\u63a8\u8350\uff09\u3002\u5728\u8fd9\u4e2a\u6f0f\u6597\u4e2d\uff0c\u88ab\u5bfc\u5165\u7684\u4e00\u90e8\u5206\u7528\u6237\u4f1a\u5728\u67d0\u4e2a\u73af\u8282\u6d41\u5931\uff0c\u800c\u5269\u4e0b\u7684\u90a3\u90e8\u5206\u7528\u6237\u5219\u5728\u7ee7\u7eed\u4f7f\u7528\u4e2d\u62b5\u8fbe\u4e0b\u4e00\u73af\u8282\uff0c\u5728\u5c42\u5c42\u6df1\u5165\u4e2d\u5b9e\u73b0\u6700\u7ec8\u8f6c\u5316\u3002<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-335.jpg\")
<\/figure><\/div>\n\n\n\n1.\u83b7\u53d6\u7528\u6237\uff08Acquisition\uff09\u505a\u751f\u610f\u7684\u672c\u8d28\u662f\u4ec0\u4e48\uff1f\u5229\u6da6=\u6536\u5165-\u6210\u672c\u3002\u60f3\u8981\u8d5a\u94b1\uff0c\u5c31\u9700\u8981\u6536\u5165\u5927\u4e8e\u6210\u672c\uff0c\u5426\u5219\u5c31\u662f\u767d\u5e72\uff0c\u751a\u81f3\u662f\u8d54\u94b1\u3002<\/p>\n\n\n\n
\u5728\u65b0\u7528\u6237\u83b7\u53d6\u4e0a\uff0c\u5c31\u662f\u7528\u6237\u5728\u6574\u4e2a\u751f\u547d\u5468\u671f\u91cc\u7ed9\u4f01\u4e1a\u521b\u9020\u7684\u4ef7\u503cLTV\uff08Life Time Value\uff09\u5927\u4e8e\u83b7\u53d6\u65b0\u7528\u6237\u6240\u9700\u8981\u7684\u6210\u672cCAC\uff08Customer Acquisition Cost\uff09\u3002\u53ea\u6709\u8fd9\u6837\u624d\u53ef\u4ee5\u4e0d\u65ad\u6295\u5165\u8d44\u6e90\u83b7\u53d6\u7528\u6237\u3002<\/p>\n\n\n\n
\u6269\u5927\u83b7\u5ba2\u89c4\u6a21\uff0c\u8981\u5b9e\u73b0\u4e24\u79cd\u5339\u914d\uff1a\u8bed\u8a00-\u5e02\u573a\u5339\u914d\u548c\u6e20\u9053-\u4ea7\u54c1\u5339\u914d\u3002<\/p>\n\n\n\n
\u2460 \u8bed\u8a00-\u5e02\u573a\u5339\u914d\u8bed\u8a00\u2014\u5e02\u573a\u5339\u914d\u8fd9\u4e00\u6982\u5ff5\u7528\u6765\u8861\u91cf\u63cf\u8ff0\u548c\u63a8\u5e7f\u4ea7\u54c1\u7684\u8bed\u8a00\u80fd\u5728\u591a\u5927\u7a0b\u5ea6\u4e0a\u6253\u52a8\u6f5c\u5728\u7528\u6237\uff0c\u4fc3\u4f7f\u4ed6\u4eec\u8bd5\u7528\u4f60\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n
\u4e0d\u7ba1\u6f5c\u5728\u7528\u6237\u901a\u8fc7\u4f55\u79cd\u9014\u5f84\uff08\u65e0\u8bba\u662f\u5e7f\u544a\u3001\u6587\u7ae0\u3001\u8bc4\u8bba\u6216\u8005\u4ece\u4ed6\u4eba\u53e3\u4e2d\u5f97\u77e5\uff09\u53d1\u73b0\u4f60\u7684\u4ea7\u54c1\uff0c\u4ed6\u4eec\u770b\u5230\u7684\u7b2c\u4e00\u6761\u6587\u5b57\u5185\u5bb9\u5fc5\u987b\u8fc5\u901f\u4f20\u8fbe\u6b63\u786e\u4fe1\u606f\u3002<\/p>\n\n\n\n
\u8bbe\u8ba1\u6253\u52a8\u4eba\u5fc3\u7684\u5e7f\u544a\u8bed\u4e0d\u5bb9\u6613\uff0c\u53ef\u4ee5\u901a\u8fc7A\/B\u6d4b\u8bd5\u7684\u65b9\u5f0f\u5e2e\u52a9\u4f18\u5316\u4f60\u7684\u8425\u9500\u8bed\u8a00\u6216\u6587\u672c\u4fe1\u606f\u3002<\/p>\n\n\n\n
A\/B\u6d4b\u8bd5\uff1a\u5373\u505a\u4e00\u4e2a\u6d4b\u8bd5\u65f6\uff0c\u8bbe\u7f6e\u5b9e\u9a8c\u7ec4A\uff0c\u4ee5\u53ca\u5bf9\u7167\u7ec4B\uff0c\u540c\u65f6\u8fdb\u884c\uff0c\u5e76\u5bf9\u7167\u4e8c\u8005\u7684\u7ed3\u679c\u6765\u5206\u6790\u7ed3\u679c\uff0c\u9a8c\u8bc1\u5047\u8bbe\u662f\u5426\u6210\u7acb\u3002<\/p>\n\n\n\n
\u2461 \u6e20\u9053-\u4ea7\u54c1\u5339\u914d\u901a\u8fc7\u5feb\u901f\u8bd5\u9a8c\u7b5b\u9009\u9002\u5408\u81ea\u5df1\u7684\u5c11\u91cf\u6e20\u9053\u3001\u4e13\u6ce8\u4f18\u5316\u3001\u5e76\u5bf9\u968f\u65f6\u6d8c\u73b0\u7684\u65b0\u6e20\u9053\u4fdd\u6301\u5173\u6ce8\uff0c\u4e0d\u65ad\u8fdb\u884c\u65b0\u7684\u5c1d\u8bd5\u3002<\/p>\n\n\n\n
\u5982\u4f55\u9009\u62e9\u9002\u5408\u4ea7\u54c1\u7684\u83b7\u5ba2\u6e20\u9053\uff1f\u589e\u957f\u9ed1\u5ba2\u65b9\u6cd5\u4e2d\uff0c\u9009\u6e20\u9053\u7684\u6d41\u7a0b\u4e00\u822c\u5982\u4e0b\u56fe\uff1a<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-336.jpg\")
<\/figure><\/div>\n\n\n\n2.\u6fc0\u6d3b\u7528\u6237\uff08Activation\uff09\u201c\u65b0\u7528\u6237\u6fc0\u6d3b\u201d\u5305\u542b\u4ece\u65b0\u7528\u6237\u9996\u6b21\u767b\u5f55\u3001\u5b8c\u6210\u8d26\u53f7\u6ce8\u518c\u548c\u5fc5\u8981\u7684\u8bbe\u7f6e\u5230\u7b2c\u4e00\u6b21\u4f7f\u7528\u4ea7\u54c1\u5173\u952e\u529f\u80fd\u7684\u8fd9\u6bb5\u8fc7\u7a0b\u3002<\/p>\n\n\n\n
\u63d0\u9ad8\u6fc0\u6d3b\u7387\u7684\u6838\u5fc3\u5728\u4e8e\u8ba9\u65b0\u7528\u6237\u66f4\u5feb\u5730\u4f53\u9a8c\u5230\u201c\u554a\u54c8\u65f6\u523b\u201d\u3002\u611f\u53d7\u5230\u4ea7\u54c1\u4e0d\u53ef\u6216\u7f3a\u7684\u4eba\u8d8a\u591a\uff0c\u5fe0\u4e8e\u4ea7\u54c1\u7684\u7528\u6237\u5c31\u8d8a\u591a\u3002
\u5982\u4f55\u53d1\u73b0\u63d0\u9ad8\u4ea7\u54c1\u6fc0\u6d3b\u7387\u7684\u601d\u8def\u5462\uff1f<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-337.jpg\")
<\/figure><\/div>\n\n\n\n\u8096\u6069\u63d0\u51fa\u4e86\u4e00\u4e2a\u7b80\u5355\u7684\u516c\u5f0f\uff1a\u6b32\u671b\u2013\u6469\u64e6=\u8f6c\u5316<\/p>\n\n\n\n
\u6469\u64e6\uff08friction\uff09\u662f\u6307\u963b\u788d\u4eba\u4eec\u5b8c\u6210\u4ed6\u4eec\u60f3\u5b8c\u6210\u7684\u884c\u52a8\u7684\u4ee4\u4eba\u5fc3\u70e6\u7684\u969c\u788d\u3002<\/p>\n\n\n\n
\u603b\u4e4b\uff0c\u6fc0\u6d3b\u8fd9\u4e00\u6b65\u7684\u8f6c\u5316\u7ed3\u679c\u662f\u5f15\u5bfc\u7528\u6237\u8fbe\u5230\u554a\u54c8\u65f6\u523b\uff0c\u4e2d\u95f4\u7684\u8fc7\u7a0b\u8981\u5c3d\u91cf\u589e\u52a0\u5438\u5f15\u529b\uff0c\u51cf\u5c11\u6469\u64e6\uff0c\u9002\u5f53\u52a9\u63a8\u7b49\u3002<\/p>\n\n\n\n
3.\u63d0\u9ad8\u7559\u5b58\uff08Retention\uff09\u8861\u91cf\u7559\u5b58\uff0c\u5c31\u662f\u628a\u540c\u4e00\u65f6\u671f\u52a0\u5165\u7684\u7528\u6237\u653e\u5728\u4e00\u8d77\uff0c\u6a2a\u5411\u8ffd\u8e2a\u4ed6\u4eec\u5728\u63a5\u4e0b\u6765\u51e0\u4e2a\u6708\u3001\u4e00\u5e74\u7684\u65f6\u95f4\u91cc\uff0c\u662f\u4e0d\u662f\u8fd8\u6301\u7eed\u4f7f\u7528\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u6709\u591a\u5927\u6bd4\u4f8b\u6d41\u5931\u4e86\uff0c\u5728\u4ec0\u4e48\u65f6\u95f4\u6d41\u5931\u4e86\uff0c\u4ece\u800c\u4e86\u89e3\u7528\u6237\u968f\u65f6\u95f4\u53d8\u5316\u7684\u7559\u5b58\u60c5\u51b5\u3002<\/p>\n\n\n\n
\u7528\u6237\u7684\u7559\u5b58\u5468\u671f\u662f\u5206\u9636\u6bb5\u7684\uff0c\u5305\u62ec\u56db\u4e2a\u9636\u6bb5\u3002<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-338.jpg\")
<\/figure><\/div>\n\n\n\n\u65b0\u7528\u6237\u6fc0\u6d3b\u9636\u6bb5\uff1a\u5305\u62ec\u65b0\u7528\u6237\u7684\u6ce8\u518c\u3001\u6fc0\u6d3b\u6d41\u7a0b\u548c\u6574\u4f53\u7684\u65b0\u7528\u6237\u4f53\u9a8c\u3002\u8fd9\u4e00\u9636\u6bb5\u7684\u4e3b\u8981\u76ee\u6807\u662f\u5e2e\u52a9\u65b0\u7528\u6237\u4e0a\u624b\uff0c\u5feb\u901f\u53d1\u73b0\u4ea7\u54c1\u4ef7\u503c\u8fbe\u5230Aha\u65f6\u523b\u3002<\/p>\n\n\n\n
\u4e2d\u671f\u7559\u5b58\u9636\u6bb5\uff1a\u662f\u6307\u7528\u6237\u5b8c\u6210\u4e86\u9996\u6b21\u5173\u952e\u884c\u4e3a\u4e4b\u540e\u7ee7\u7eed\u719f\u6089\u4ea7\u54c1\uff0c\u53d1\u73b0\u66f4\u591a\u7684\u4ef7\u503c\u3002\u4e3b\u8981\u76ee\u6807\u662f\u5e2e\u52a9\u7528\u6237\u5f62\u6210\u4f7f\u7528\u4e60\u60ef\u3002<\/p>\n\n\n\n
\u957f\u671f\u7559\u5b58\u9636\u6bb5\uff1a\u8fd9\u65f6\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u4f7f\u7528\u5df2\u7ecf\u975e\u5e38\u719f\u6089\uff0c\u4e3b\u8981\u76ee\u6807\u662f\u8ba9\u7528\u6237\u7ecf\u5e38\u56de\u6765\u4f7f\u7528\u4ea7\u54c1\uff0c\u611f\u53d7\u5230\u4ea7\u54c1\u7684\u6838\u5fc3\u4ef7\u503c\uff0c\u907f\u514d\u7528\u6237\u7684\u6d41\u5931\u3002<\/p>\n\n\n\n
\u6d41\u5931\u7528\u6237\u9636\u6bb5\uff1a\u8fd9\u4e00\u9636\u6bb5\u4e3b\u8981\u662f\u9488\u5bf9\u5df2\u7ecf\u6d41\u5931\u7684\u7528\u6237\uff0c\u4e3b\u8981\u76ee\u6807\u662f\u8ba9\u7528\u6237\u91cd\u65b0\u53d1\u73b0\u4ea7\u54c1\u4ef7\u503c\uff0c\u5524\u56de\u7528\u6237\u3002<\/p>\n\n\n\n
4.\u53d8\u73b0\uff08Retention\uff09\u4e0d\u540c\u5546\u4e1a\u6a21\u5f0f\u7684\u516c\u53f8\u6709\u4e0d\u540c\u7684\u53d8\u73b0\u7b56\u7565\u3002\u603b\u7684\u6765\u8bf4\uff0c\u53d8\u73b0\u6709\u4e09\u79cd\u9014\u5f84\uff1a\u865a\u62df\u7684\u4ea7\u54c1\u6216\u589e\u503c\u670d\u52a1\uff0c\u5e7f\u544a\uff0c\u4ea7\u54c1\u4ea4\u6613\u3002<\/p>\n\n\n\n
\u4e3a\u4e86\u66f4\u597d\u5730\u4f18\u5316\u53d8\u73b0\u9636\u6bb5\uff0c\u589e\u957f\u56e2\u961f\u8981\u56de\u5230\u6839\u636e\u6574\u4e2a\u7528\u6237\u65c5\u7a0b\u7ed8\u5236\u7684\u57fa\u672c\u8def\u7ebf\u56fe\u3002\u53d8\u73b0\u9636\u6bb5\u56e2\u961f\u8981\u505a\u7684\u662f\u5728\u8def\u7ebf\u56fe\u4e0a\u6807\u51fa\u4ece\u83b7\u5ba2\u5230\u7559\u5b58\u6574\u4e2a\u8fc7\u7a0b\u4e2d\u6240\u6709\u53ef\u80fd\u4ece\u7528\u6237\u8eab\u4e0a\u76c8\u5229\u7684\u673a\u4f1a\u548c\u963b\u788d\u521b\u6536\u7684\u6240\u6709\u73af\u8282\u3002<\/p>\n\n\n\n
5.\u4f20\u64ad\u63a8\u8350\uff08Refer\uff09\u63a8\u8350\u9636\u6bb5\u5176\u5b9e\u672c\u8d28\u5c31\u662f\u7528\u6237\u83b7\u53d6\u7684\u9636\u6bb5\uff0c\u5229\u7528\u73b0\u6709\u7528\u6237\u7684\u793e\u4ea4\u5f71\u54cd\u529b\u8fdb\u884c\u65b0\u7528\u6237\u83b7\u53d6\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u5305\u542b\uff1a\u53e3\u53e3\u76f8\u4f20\u3001\u5c55\u793a\u76f8\u4f20\u3001\u8865\u8d34\u63a8\u8350\u3001\u793e\u4ea4\u7f51\u7edc\u7528\u6237\u63a8\u8350\u3001\u75c5\u6bd2\u4f20\u64ad\u7b49\u3002<\/p>\n\n\n\n
\u8861\u91cf\u7528\u6237\u63a8\u8350\u7684\u65b9\u6cd5\u5927\u5bb6\u53ef\u80fd\u90fd\u542c\u8fc7\u201cK\u56e0\u5b50\u201d\uff0c\u6216\u8005\u662f\u75c5\u6bd2\u7cfb\u6570\u3002\u7b80\u5355\u6765\u8bf4\uff0cK\u56e0\u5b50\uff08\u75c5\u6bd2\u7cfb\u6570\uff09\u7684\u65b9\u6cd5\u5c31\u662f\u5e73\u5747\u6bcf\u4e2a\u8001\u7528\u6237\u53ef\u4ee5\u5e26\u6765\u51e0\u4e2a\u65b0\u7528\u6237\u3002<\/p>\n\n\n\n
\u7528\u6237\u63a8\u8350\u516c\u5f0f\uff1a<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-339.jpg\")
<\/figure><\/div>\n\n\n\n\u6587\u6e90\uff1a\u8fd0\u8425\u7814\u4e60\u5a9b<\/p>\n\n\n\n
\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n
PS\uff1a\u672c\u53f8\u627f\u63a5 \u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\/\u6296\u97f3\u63a8\u5e7f<\/a><\/span>\/\u767e\u5ea6\u7cfb\u63a8\u5e7f\uff1a\u5173\u952e\u8bcd\u6392\u540d\uff0c\u521b\u610f\u77ed\u89c6\u9891\uff0c\u7b14\u8bb0\u79cd\u8349\uff0c\u8fbe\u4eba\u63a2\u5e97\u7b49\uff1b<\/p>\n\n\n\n
\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd) <\/p>\n\n\n\n
\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n
- \u300a\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1a\u7b14\u8bb0\u6392\u540d\uff0cKOC\u79cd\u8349\uff0c\u8fbe\u4eba\u7b14\u8bb0\uff0c\u6570\u636e\u4f18\u5316<\/a>\u300b<\/li>
- \u300a\u9996\u5e2d\u589e\u957f\u5b98\uff1a\u82b1\u6700\u5c11\u7684\u94b1\uff0c\u5b9e\u73b0\u7528\u6237\u7206\u53d1\u5f0f\u589e\u957f<\/a><\/a>\u300b<\/li>
- \u300a\u6765\u7cfb\u7edf\u62c6\u89e3\u7528\u6237\u8fd0\u8425\u76843\u5927\u7ecf\u5178\u6a21\u578b\uff0c\u5b9e\u73b0\u7528\u6237\u7684\u7206\u53d1\u5f0f\u589e\u957f<\/a><\/a>\u300b<\/li><\/ul>\n\n\n\n
\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n
\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"
\u6700\u8fd1\u6211\u8bfb\u4e863\u672c\u5173\u4e8e\u589e\u957f\u9ed1\u5ba2\u7684\u4e66\uff0c\u4e86\u89e3\u5230\u5f88\u591a\u516c\u53f8\u90fd\u5728\u7528\u589e\u957f\u9ed1\u5ba2\u7684\u65b9\u6cd5\u4f4e\u6210\u672c\u9ad8\u6548\u7387\u5730\u4fc3\u8fdb\u7528\u6237\u589e\u957f\uff0c\u5c24\u5176\u662f\u5f88\u591a\u521d\u521b\u578b\u7684\u516c\u53f8\u3002 \u6bd4\u5982\u521b\u59cb\u521d\u671f\u7684Facebook\uff0cTwitter\uff0cAirbnb\u2026<\/p>\n","protected":false},"author":1,"featured_media":30265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[51],"special":[],"class_list":["post-30261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cgo","tag-51","entry"],"views":140110,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/30261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=30261"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/30261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/30265"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=30261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=30261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=30261"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=30261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure><\/div>\n\n\n\n1.\u786e\u4fdd\u4ea7\u54c1\u672c\u8eab\u662f\u4e2a\u597d\u4ea7\u54c1\u589e\u957f\u6700\u91cd\u8981\u7684\u57fa\u7840\u662f\u4ec0\u4e48\uff1f\u4ea7\u54c1\u3002\u6240\u6709\u5feb\u901f\u589e\u957f\u7684\u4f01\u4e1a\u90fd\u6709\u4e00\u4e2a\u5171\u540c\u70b9\u2014\u2014\u65e0\u8bba\u5b83\u4eec\u7684\u5ba2\u6237\u662f\u8c01\u3001\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u5982\u4f55\u3001\u4ea7\u54c1\u7c7b\u578b\u4e3a\u4f55\u3001\u5904\u4e8e\u54ea\u4e2a\u884c\u4e1a\u6216\u662f\u4e16\u754c\u54ea\u4e2a\u5730\u533a\uff0c\u5b83\u4eec\u7684\u4ea7\u54c1\u90fd\u5e7f\u53d7\u559c\u7231\u3002\u5728\u7528\u6237\u7684\u773c\u4e2d\uff0c\u5b83\u4eec\u6253\u9020\u7684\u4ea7\u54c1\u662f\u201c\u4e0d\u53ef\u6216\u7f3a\u201d\u7684\u3002<\/p>\n\n\n\n
\u201c\u4e0d\u53ef\u6216\u7f3a\u201d\u7528\u589e\u957f\u9ed1\u5ba2\u91cc\u7684\u4e00\u4e2a\u6982\u5ff5\u8bf4\uff0c\u5c31\u662f\u4ea7\u54c1-\u5e02\u573a\u7684\u5951\u5408\uff08PMF<\/a><\/span>\uff0cProduct-market fit\uff09\u3002<\/p>\n\n\n\n
- \u2460\u4e0d\u53ef\u6216\u7f3a\u6027\u8c03\u67e5\uff1b<\/li>
- \u2461\u5ba2\u6237\u7559\u5b58\u7387\u8c03\u67e5\u3002<\/li><\/ul>\n\n\n\n
\u6211\u4eec\u8fd8\u9700\u8981\u5bfb\u627e\u81ea\u5df1\u4ea7\u54c1\u7684\u201c\u554a\u54c8\u65f6\u523b\u201d\u3002<\/p>\n\n\n\n
\u201c\u554a\u54c8\u65f6\u523b\u201d\u662f\u6307\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u4ee4\u7528\u6237\u773c\u524d\u4e00\u4eae\uff0c\u53d1\u73b0\u5b83\u5bf9\u81ea\u5df1\u7684\u4ef7\u503c\u5e76\u53d1\u51fa\u201c\u554a\u54c8\u201d\u7684\u8d5e\u53f9\u7684\u65f6\u523b\u2014\u2014\u4e5f\u5c31\u662f\u4f60\u7684\u4ea7\u54c1\u5bf9\u7528\u6237\u6765\u8bf4\u7684\u6838\u5fc3\u4ef7\u503c\u4f53\u73b0\u5728\u54ea\u91cc\u3002<\/p>\n\n\n\n
2.\u786e\u5b9a\u589e\u957f\u6760\u6746<\/p>\n\n\n\n
\u6709\u4e00\u53e5\u8bdd\u8bf4\u5f97\u597d\uff0c\u627e\u5230\u201c\u505a\u4ec0\u4e48\u201d\u6bd4\u201c\u600e\u4e48\u505a\u201d\u66f4\u91cd\u8981\u3002\u201c\u786e\u5b9a\u589e\u957f\u6760\u6746\u201d\u5c31\u662f\u627e\u5230\u76ee\u524d\u5f71\u54cd\u589e\u957f\u7387\u6700\u5173\u952e\u7684\u4e00\u4ef6\u4e8b\u3002
\u90a3\u4e48\u5982\u4f55\u627e\u5230\u589e\u957f\u6760\u6746\u5462\uff1f<\/p>\n\n\n\n\u4e3a\u4e86\u627e\u5230\u589e\u957f\u6760\u6746\uff0c\u9700\u8981\u7406\u6e05\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u3001\u589e\u957f\u6a21\u578b\uff0c\u7ed8\u5236\u5173\u952e\u6307\u6807\u770b\u677f\uff08\u5b9a\u91cf\u6570\u636e\uff09\u548c\u7528\u6237\u5fc3\u7406\u51b3\u7b56\u5730\u56fe\uff08\u5b9a\u6027\u6570\u636e\uff09\u3002\u5177\u4f53\u53ef\u53c2\u8003\u6211\u6574\u7406\u7684\u4e00\u4efd\u601d\u7ef4\u5bfc\u56fe\uff0c\u5982\u4e0b\uff1a<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n3.\u8fdb\u5165\u5feb\u8282\u594f\u5b9e\u9a8c\u7684\u5faa\u73af<\/p>\n\n\n\n
\u56e2\u961f\u5e94\u7f13\u6162\u8d77\u6b65\uff0c\u5728\u8fd9\u4e00\u65b0\u7684\u8bd5\u9a8c\u8fc7\u7a0b\u7ad9\u7a33\u811a\u8ddf\u4e4b\u540e\u518d\u9010\u6e10\u63d0\u901f\u3002\u4e00\u4e2a\u5206\u56db\u6b65\u8fdb\u884c\u7684\u589e\u957f\u5faa\u73af\u5e2e\u52a9\u589e\u957f\u56e2\u961f\u8fdb\u884c\u5b9e\u9a8c\uff0c\u8fd9\u4e00\u8fc7\u7a0b\u5206\u4e3a\uff1a\u5206\u6790\u6570\u636e\u5e76\u6536\u96c6\u6d1e\u5bdf\uff0c\u5f62\u6210\u8bd5\u9a8c\u60f3\u6cd5\uff0c\u6392\u5b9a\u8bd5\u9a8c\u4f18\u5148\u7ea7\uff0c\u8fd0\u884c\u8bd5\u9a8c\uff0c\u518d\u56de\u5230\u5206\u6790\u9636\u6bb5\u5ba1\u89c6\u8bd5\u9a8c\u7ed3\u679c\u5e76\u51b3\u5b9a\u4e0b\u4e00\u6b65\u884c\u52a8\u3002<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n\u8fd9\u662f\u4e00\u4e2a\u5468\u800c\u590d\u59cb\u7684\u5faa\u73af\u3002\u65e0\u8bba\u4f60\u7684\u4ea7\u54c1\u662f\u4ec0\u4e48\uff0c\u65e0\u8bba\u4f60\u6d4b\u8bd5\u7684\u662f\u4ea7\u54c1\u7684\u54ea\u4e2a\u65b9\u9762\uff0c\u8fd9\u4e00\u5faa\u73af\u4e2d\u6bcf\u4e00\u4e2a\u6b65\u9aa4\u7684\u5b8c\u6210\u90fd\u5e94\u5f53\u4fdd\u6301\u56fa\u5b9a\u7684\u8282\u594f\uff0c\u4ee5\u6bcf\u4e00\u4e24\u5468\u5b8c\u6210\u4e00\u6b21\u5faa\u73af\u4e3a\u4f73\u3002<\/p>\n\n\n\n
03<\/strong> \u7528\u6237\u751f\u547d\u5468\u671f\u7406\u8bba\uff08AARRR\u6a21\u578b\uff09<\/h2>\n\n\n\n
\u201cAARRR\u201d\u8f6c\u5316\u6f0f\u6597\u6a21\u578b\uff0c\u5373\uff1aAcquisition\uff08\u83b7\u53d6\u7528\u6237\uff09\u3001Activation\uff08\u6fc0\u53d1\u6d3b\u8dc3\uff09\u3001Retention\uff08\u63d0\u9ad8\u7559\u5b58\uff09\u3001Revenue\uff08\u53d8\u73b0\uff09\u3001Referral\uff08\u4f20\u64ad\u63a8\u8350\uff09\u3002\u5728\u8fd9\u4e2a\u6f0f\u6597\u4e2d\uff0c\u88ab\u5bfc\u5165\u7684\u4e00\u90e8\u5206\u7528\u6237\u4f1a\u5728\u67d0\u4e2a\u73af\u8282\u6d41\u5931\uff0c\u800c\u5269\u4e0b\u7684\u90a3\u90e8\u5206\u7528\u6237\u5219\u5728\u7ee7\u7eed\u4f7f\u7528\u4e2d\u62b5\u8fbe\u4e0b\u4e00\u73af\u8282\uff0c\u5728\u5c42\u5c42\u6df1\u5165\u4e2d\u5b9e\u73b0\u6700\u7ec8\u8f6c\u5316\u3002<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n1.\u83b7\u53d6\u7528\u6237\uff08Acquisition\uff09\u505a\u751f\u610f\u7684\u672c\u8d28\u662f\u4ec0\u4e48\uff1f\u5229\u6da6=\u6536\u5165-\u6210\u672c\u3002\u60f3\u8981\u8d5a\u94b1\uff0c\u5c31\u9700\u8981\u6536\u5165\u5927\u4e8e\u6210\u672c\uff0c\u5426\u5219\u5c31\u662f\u767d\u5e72\uff0c\u751a\u81f3\u662f\u8d54\u94b1\u3002<\/p>\n\n\n\n
\u5728\u65b0\u7528\u6237\u83b7\u53d6\u4e0a\uff0c\u5c31\u662f\u7528\u6237\u5728\u6574\u4e2a\u751f\u547d\u5468\u671f\u91cc\u7ed9\u4f01\u4e1a\u521b\u9020\u7684\u4ef7\u503cLTV\uff08Life Time Value\uff09\u5927\u4e8e\u83b7\u53d6\u65b0\u7528\u6237\u6240\u9700\u8981\u7684\u6210\u672cCAC\uff08Customer Acquisition Cost\uff09\u3002\u53ea\u6709\u8fd9\u6837\u624d\u53ef\u4ee5\u4e0d\u65ad\u6295\u5165\u8d44\u6e90\u83b7\u53d6\u7528\u6237\u3002<\/p>\n\n\n\n
\u6269\u5927\u83b7\u5ba2\u89c4\u6a21\uff0c\u8981\u5b9e\u73b0\u4e24\u79cd\u5339\u914d\uff1a\u8bed\u8a00-\u5e02\u573a\u5339\u914d\u548c\u6e20\u9053-\u4ea7\u54c1\u5339\u914d\u3002<\/p>\n\n\n\n
\u2460 \u8bed\u8a00-\u5e02\u573a\u5339\u914d\u8bed\u8a00\u2014\u5e02\u573a\u5339\u914d\u8fd9\u4e00\u6982\u5ff5\u7528\u6765\u8861\u91cf\u63cf\u8ff0\u548c\u63a8\u5e7f\u4ea7\u54c1\u7684\u8bed\u8a00\u80fd\u5728\u591a\u5927\u7a0b\u5ea6\u4e0a\u6253\u52a8\u6f5c\u5728\u7528\u6237\uff0c\u4fc3\u4f7f\u4ed6\u4eec\u8bd5\u7528\u4f60\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n
\u4e0d\u7ba1\u6f5c\u5728\u7528\u6237\u901a\u8fc7\u4f55\u79cd\u9014\u5f84\uff08\u65e0\u8bba\u662f\u5e7f\u544a\u3001\u6587\u7ae0\u3001\u8bc4\u8bba\u6216\u8005\u4ece\u4ed6\u4eba\u53e3\u4e2d\u5f97\u77e5\uff09\u53d1\u73b0\u4f60\u7684\u4ea7\u54c1\uff0c\u4ed6\u4eec\u770b\u5230\u7684\u7b2c\u4e00\u6761\u6587\u5b57\u5185\u5bb9\u5fc5\u987b\u8fc5\u901f\u4f20\u8fbe\u6b63\u786e\u4fe1\u606f\u3002<\/p>\n\n\n\n
\u8bbe\u8ba1\u6253\u52a8\u4eba\u5fc3\u7684\u5e7f\u544a\u8bed\u4e0d\u5bb9\u6613\uff0c\u53ef\u4ee5\u901a\u8fc7A\/B\u6d4b\u8bd5\u7684\u65b9\u5f0f\u5e2e\u52a9\u4f18\u5316\u4f60\u7684\u8425\u9500\u8bed\u8a00\u6216\u6587\u672c\u4fe1\u606f\u3002<\/p>\n\n\n\n
A\/B\u6d4b\u8bd5\uff1a\u5373\u505a\u4e00\u4e2a\u6d4b\u8bd5\u65f6\uff0c\u8bbe\u7f6e\u5b9e\u9a8c\u7ec4A\uff0c\u4ee5\u53ca\u5bf9\u7167\u7ec4B\uff0c\u540c\u65f6\u8fdb\u884c\uff0c\u5e76\u5bf9\u7167\u4e8c\u8005\u7684\u7ed3\u679c\u6765\u5206\u6790\u7ed3\u679c\uff0c\u9a8c\u8bc1\u5047\u8bbe\u662f\u5426\u6210\u7acb\u3002<\/p>\n\n\n\n
\u2461 \u6e20\u9053-\u4ea7\u54c1\u5339\u914d\u901a\u8fc7\u5feb\u901f\u8bd5\u9a8c\u7b5b\u9009\u9002\u5408\u81ea\u5df1\u7684\u5c11\u91cf\u6e20\u9053\u3001\u4e13\u6ce8\u4f18\u5316\u3001\u5e76\u5bf9\u968f\u65f6\u6d8c\u73b0\u7684\u65b0\u6e20\u9053\u4fdd\u6301\u5173\u6ce8\uff0c\u4e0d\u65ad\u8fdb\u884c\u65b0\u7684\u5c1d\u8bd5\u3002<\/p>\n\n\n\n
\u5982\u4f55\u9009\u62e9\u9002\u5408\u4ea7\u54c1\u7684\u83b7\u5ba2\u6e20\u9053\uff1f\u589e\u957f\u9ed1\u5ba2\u65b9\u6cd5\u4e2d\uff0c\u9009\u6e20\u9053\u7684\u6d41\u7a0b\u4e00\u822c\u5982\u4e0b\u56fe\uff1a<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n2.\u6fc0\u6d3b\u7528\u6237\uff08Activation\uff09\u201c\u65b0\u7528\u6237\u6fc0\u6d3b\u201d\u5305\u542b\u4ece\u65b0\u7528\u6237\u9996\u6b21\u767b\u5f55\u3001\u5b8c\u6210\u8d26\u53f7\u6ce8\u518c\u548c\u5fc5\u8981\u7684\u8bbe\u7f6e\u5230\u7b2c\u4e00\u6b21\u4f7f\u7528\u4ea7\u54c1\u5173\u952e\u529f\u80fd\u7684\u8fd9\u6bb5\u8fc7\u7a0b\u3002<\/p>\n\n\n\n
\u63d0\u9ad8\u6fc0\u6d3b\u7387\u7684\u6838\u5fc3\u5728\u4e8e\u8ba9\u65b0\u7528\u6237\u66f4\u5feb\u5730\u4f53\u9a8c\u5230\u201c\u554a\u54c8\u65f6\u523b\u201d\u3002\u611f\u53d7\u5230\u4ea7\u54c1\u4e0d\u53ef\u6216\u7f3a\u7684\u4eba\u8d8a\u591a\uff0c\u5fe0\u4e8e\u4ea7\u54c1\u7684\u7528\u6237\u5c31\u8d8a\u591a\u3002
\u5982\u4f55\u53d1\u73b0\u63d0\u9ad8\u4ea7\u54c1\u6fc0\u6d3b\u7387\u7684\u601d\u8def\u5462\uff1f<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u8096\u6069\u63d0\u51fa\u4e86\u4e00\u4e2a\u7b80\u5355\u7684\u516c\u5f0f\uff1a\u6b32\u671b\u2013\u6469\u64e6=\u8f6c\u5316<\/p>\n\n\n\n
\u6469\u64e6\uff08friction\uff09\u662f\u6307\u963b\u788d\u4eba\u4eec\u5b8c\u6210\u4ed6\u4eec\u60f3\u5b8c\u6210\u7684\u884c\u52a8\u7684\u4ee4\u4eba\u5fc3\u70e6\u7684\u969c\u788d\u3002<\/p>\n\n\n\n
\u603b\u4e4b\uff0c\u6fc0\u6d3b\u8fd9\u4e00\u6b65\u7684\u8f6c\u5316\u7ed3\u679c\u662f\u5f15\u5bfc\u7528\u6237\u8fbe\u5230\u554a\u54c8\u65f6\u523b\uff0c\u4e2d\u95f4\u7684\u8fc7\u7a0b\u8981\u5c3d\u91cf\u589e\u52a0\u5438\u5f15\u529b\uff0c\u51cf\u5c11\u6469\u64e6\uff0c\u9002\u5f53\u52a9\u63a8\u7b49\u3002<\/p>\n\n\n\n
3.\u63d0\u9ad8\u7559\u5b58\uff08Retention\uff09\u8861\u91cf\u7559\u5b58\uff0c\u5c31\u662f\u628a\u540c\u4e00\u65f6\u671f\u52a0\u5165\u7684\u7528\u6237\u653e\u5728\u4e00\u8d77\uff0c\u6a2a\u5411\u8ffd\u8e2a\u4ed6\u4eec\u5728\u63a5\u4e0b\u6765\u51e0\u4e2a\u6708\u3001\u4e00\u5e74\u7684\u65f6\u95f4\u91cc\uff0c\u662f\u4e0d\u662f\u8fd8\u6301\u7eed\u4f7f\u7528\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u6709\u591a\u5927\u6bd4\u4f8b\u6d41\u5931\u4e86\uff0c\u5728\u4ec0\u4e48\u65f6\u95f4\u6d41\u5931\u4e86\uff0c\u4ece\u800c\u4e86\u89e3\u7528\u6237\u968f\u65f6\u95f4\u53d8\u5316\u7684\u7559\u5b58\u60c5\u51b5\u3002<\/p>\n\n\n\n
\u7528\u6237\u7684\u7559\u5b58\u5468\u671f\u662f\u5206\u9636\u6bb5\u7684\uff0c\u5305\u62ec\u56db\u4e2a\u9636\u6bb5\u3002<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n\u65b0\u7528\u6237\u6fc0\u6d3b\u9636\u6bb5\uff1a\u5305\u62ec\u65b0\u7528\u6237\u7684\u6ce8\u518c\u3001\u6fc0\u6d3b\u6d41\u7a0b\u548c\u6574\u4f53\u7684\u65b0\u7528\u6237\u4f53\u9a8c\u3002\u8fd9\u4e00\u9636\u6bb5\u7684\u4e3b\u8981\u76ee\u6807\u662f\u5e2e\u52a9\u65b0\u7528\u6237\u4e0a\u624b\uff0c\u5feb\u901f\u53d1\u73b0\u4ea7\u54c1\u4ef7\u503c\u8fbe\u5230Aha\u65f6\u523b\u3002<\/p>\n\n\n\n
\u4e2d\u671f\u7559\u5b58\u9636\u6bb5\uff1a\u662f\u6307\u7528\u6237\u5b8c\u6210\u4e86\u9996\u6b21\u5173\u952e\u884c\u4e3a\u4e4b\u540e\u7ee7\u7eed\u719f\u6089\u4ea7\u54c1\uff0c\u53d1\u73b0\u66f4\u591a\u7684\u4ef7\u503c\u3002\u4e3b\u8981\u76ee\u6807\u662f\u5e2e\u52a9\u7528\u6237\u5f62\u6210\u4f7f\u7528\u4e60\u60ef\u3002<\/p>\n\n\n\n
\u957f\u671f\u7559\u5b58\u9636\u6bb5\uff1a\u8fd9\u65f6\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u4f7f\u7528\u5df2\u7ecf\u975e\u5e38\u719f\u6089\uff0c\u4e3b\u8981\u76ee\u6807\u662f\u8ba9\u7528\u6237\u7ecf\u5e38\u56de\u6765\u4f7f\u7528\u4ea7\u54c1\uff0c\u611f\u53d7\u5230\u4ea7\u54c1\u7684\u6838\u5fc3\u4ef7\u503c\uff0c\u907f\u514d\u7528\u6237\u7684\u6d41\u5931\u3002<\/p>\n\n\n\n
\u6d41\u5931\u7528\u6237\u9636\u6bb5\uff1a\u8fd9\u4e00\u9636\u6bb5\u4e3b\u8981\u662f\u9488\u5bf9\u5df2\u7ecf\u6d41\u5931\u7684\u7528\u6237\uff0c\u4e3b\u8981\u76ee\u6807\u662f\u8ba9\u7528\u6237\u91cd\u65b0\u53d1\u73b0\u4ea7\u54c1\u4ef7\u503c\uff0c\u5524\u56de\u7528\u6237\u3002<\/p>\n\n\n\n
4.\u53d8\u73b0\uff08Retention\uff09\u4e0d\u540c\u5546\u4e1a\u6a21\u5f0f\u7684\u516c\u53f8\u6709\u4e0d\u540c\u7684\u53d8\u73b0\u7b56\u7565\u3002\u603b\u7684\u6765\u8bf4\uff0c\u53d8\u73b0\u6709\u4e09\u79cd\u9014\u5f84\uff1a\u865a\u62df\u7684\u4ea7\u54c1\u6216\u589e\u503c\u670d\u52a1\uff0c\u5e7f\u544a\uff0c\u4ea7\u54c1\u4ea4\u6613\u3002<\/p>\n\n\n\n
\u4e3a\u4e86\u66f4\u597d\u5730\u4f18\u5316\u53d8\u73b0\u9636\u6bb5\uff0c\u589e\u957f\u56e2\u961f\u8981\u56de\u5230\u6839\u636e\u6574\u4e2a\u7528\u6237\u65c5\u7a0b\u7ed8\u5236\u7684\u57fa\u672c\u8def\u7ebf\u56fe\u3002\u53d8\u73b0\u9636\u6bb5\u56e2\u961f\u8981\u505a\u7684\u662f\u5728\u8def\u7ebf\u56fe\u4e0a\u6807\u51fa\u4ece\u83b7\u5ba2\u5230\u7559\u5b58\u6574\u4e2a\u8fc7\u7a0b\u4e2d\u6240\u6709\u53ef\u80fd\u4ece\u7528\u6237\u8eab\u4e0a\u76c8\u5229\u7684\u673a\u4f1a\u548c\u963b\u788d\u521b\u6536\u7684\u6240\u6709\u73af\u8282\u3002<\/p>\n\n\n\n
5.\u4f20\u64ad\u63a8\u8350\uff08Refer\uff09\u63a8\u8350\u9636\u6bb5\u5176\u5b9e\u672c\u8d28\u5c31\u662f\u7528\u6237\u83b7\u53d6\u7684\u9636\u6bb5\uff0c\u5229\u7528\u73b0\u6709\u7528\u6237\u7684\u793e\u4ea4\u5f71\u54cd\u529b\u8fdb\u884c\u65b0\u7528\u6237\u83b7\u53d6\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u5305\u542b\uff1a\u53e3\u53e3\u76f8\u4f20\u3001\u5c55\u793a\u76f8\u4f20\u3001\u8865\u8d34\u63a8\u8350\u3001\u793e\u4ea4\u7f51\u7edc\u7528\u6237\u63a8\u8350\u3001\u75c5\u6bd2\u4f20\u64ad\u7b49\u3002<\/p>\n\n\n\n
\u8861\u91cf\u7528\u6237\u63a8\u8350\u7684\u65b9\u6cd5\u5927\u5bb6\u53ef\u80fd\u90fd\u542c\u8fc7\u201cK\u56e0\u5b50\u201d\uff0c\u6216\u8005\u662f\u75c5\u6bd2\u7cfb\u6570\u3002\u7b80\u5355\u6765\u8bf4\uff0cK\u56e0\u5b50\uff08\u75c5\u6bd2\u7cfb\u6570\uff09\u7684\u65b9\u6cd5\u5c31\u662f\u5e73\u5747\u6bcf\u4e2a\u8001\u7528\u6237\u53ef\u4ee5\u5e26\u6765\u51e0\u4e2a\u65b0\u7528\u6237\u3002<\/p>\n\n\n\n
\u7528\u6237\u63a8\u8350\u516c\u5f0f\uff1a<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n\u6587\u6e90\uff1a\u8fd0\u8425\u7814\u4e60\u5a9b<\/p>\n\n\n\n
\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n
PS\uff1a\u672c\u53f8\u627f\u63a5 \u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\/\u6296\u97f3\u63a8\u5e7f<\/a><\/span>\/\u767e\u5ea6\u7cfb\u63a8\u5e7f\uff1a\u5173\u952e\u8bcd\u6392\u540d\uff0c\u521b\u610f\u77ed\u89c6\u9891\uff0c\u7b14\u8bb0\u79cd\u8349\uff0c\u8fbe\u4eba\u63a2\u5e97\u7b49\uff1b<\/p>\n\n\n\n
\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd) <\/p>\n\n\n\n
\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n
- \u300a\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1a\u7b14\u8bb0\u6392\u540d\uff0cKOC\u79cd\u8349\uff0c\u8fbe\u4eba\u7b14\u8bb0\uff0c\u6570\u636e\u4f18\u5316<\/a>\u300b<\/li>
- \u300a\u9996\u5e2d\u589e\u957f\u5b98\uff1a\u82b1\u6700\u5c11\u7684\u94b1\uff0c\u5b9e\u73b0\u7528\u6237\u7206\u53d1\u5f0f\u589e\u957f<\/a><\/a>\u300b<\/li>
- \u300a\u6765\u7cfb\u7edf\u62c6\u89e3\u7528\u6237\u8fd0\u8425\u76843\u5927\u7ecf\u5178\u6a21\u578b\uff0c\u5b9e\u73b0\u7528\u6237\u7684\u7206\u53d1\u5f0f\u589e\u957f<\/a><\/a>\u300b<\/li><\/ul>\n\n\n\n
\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n
\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"
\u6700\u8fd1\u6211\u8bfb\u4e863\u672c\u5173\u4e8e\u589e\u957f\u9ed1\u5ba2\u7684\u4e66\uff0c\u4e86\u89e3\u5230\u5f88\u591a\u516c\u53f8\u90fd\u5728\u7528\u589e\u957f\u9ed1\u5ba2\u7684\u65b9\u6cd5\u4f4e\u6210\u672c\u9ad8\u6548\u7387\u5730\u4fc3\u8fdb\u7528\u6237\u589e\u957f\uff0c\u5c24\u5176\u662f\u5f88\u591a\u521d\u521b\u578b\u7684\u516c\u53f8\u3002 \u6bd4\u5982\u521b\u59cb\u521d\u671f\u7684Facebook\uff0cTwitter\uff0cAirbnb\u2026<\/p>\n","protected":false},"author":1,"featured_media":30265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[51],"special":[],"class_list":["post-30261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cgo","tag-51","entry"],"views":140110,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/30261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=30261"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/30261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/30265"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=30261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=30261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=30261"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=30261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}