{"id":30896,"date":"2020-05-13T18:16:16","date_gmt":"2020-05-13T10:16:16","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=30896"},"modified":"2020-05-13T18:16:17","modified_gmt":"2020-05-13T10:16:17","slug":"%e4%bb%8e%e5%a2%9e%e9%95%bf%e5%90%af%e5%8a%a8%e7%ad%96%e7%95%a5%e5%92%8c%e6%a1%86%e6%9e%b6%e6%8c%87%e6%a0%87%e4%b8%a4%e6%96%b9%e9%9d%a2%ef%bc%8c%e8%b0%88%e8%b0%88%e5%a6%82%e4%bd%95%e5%81%9a%e5%a5%bd","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/user\/30896.html","title":{"rendered":"\u4ece\u589e\u957f\u542f\u52a8\u7b56\u7565\u548c\u6846\u67b6\u6307\u6807\u4e24\u65b9\u9762\uff0c\u8c08\u8c08\u5982\u4f55\u505a\u597d\u7528\u6237\u589e\u957f\u7ba1\u7406"},"content":{"rendered":"\n<p>\u63d0\u5230\u5e7f\u544a\u63a8\u5e7f\u4e0e<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf\" title=\"\u7528\u6237\u589e\u957f\" target=\"_blank\">\u7528\u6237\u589e\u957f<\/a><\/span>\uff0c\u521b\u4e1a\u516c\u53f8\u7ba1\u7406\u8005\u7ecf\u5e38\u6709\u8fd9\u4e9b\u56f0\u60d1\uff1a\u589e\u957f\/\u63a8\u5e7f\u56e2\u961f\u5e94\u8be5\u5305\u542b\u54ea\u4e9b\u4eba\u5458\u914d\u7f6e\u5462\uff1f\u5982\u4f55\u8861\u91cf\u5e7f\u544a\u6295\u653e\u6548\u679c\u591f\u4e0d\u591f\u597d\u5462\uff1f\u51b7\u542f\u52a8\u8981\u600e\u4e48\u505a\u6d4b\u8bd5\u5462\uff1f\u2026\u2026<\/p>\n\n\n\n<p>\u4ecb\u7ecd\u5e7f\u544a\u5e73\u53f0\u4f7f\u7528\u3001\u7528\u6237\u589e\u957f\u7406\u8bba\u7684\u5185\u5bb9\u5f88\u591a\uff0c\u4eca\u5929\u6211\u4ece\u589e\u957f\u542f\u52a8\u7b56\u7565\u548c\u6846\u67b6\u6307\u6807\u4e24\u65b9\u9762\uff0c\u8c08\u8c08\u5982\u4f55\u505a\u597d\u7528\u6237\u589e\u957f\u7ba1\u7406\u3002<\/p>\n\n\n\n<p>\u3010\u76ee\u5f55\u3011\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>-\u5982\u4f55\u642d\u5efa\u63a8\u5e7f\u589e\u957f\u56e2\u961f\uff1f<\/li><li>-\u600e\u4e48\u505a\u597d\u51b7\u542f\u52a8\u7684\u589e\u957f\u51c6\u5907\uff1f<\/li><li>-\u6211\u7684\u5e7f\u544a\u4e70\u7684\u8d35\u5417?<\/li><li>-\u5e7f\u544a\u6548\u679c\u4e0d\u597d\uff0c\u662f\u6e20\u9053\u5dee\u5417\uff1f<\/li><\/ul>\n\n\n\n<p><em><strong>Q\uff1a\u5982\u4f55\u642d\u5efa\u63a8\u5e7f\u589e\u957f\u56e2\u961f\uff1f<\/strong><\/em><\/p>\n\n\n\n<p>\u5e02\u573a\uff0c\u63a8\u5e7f\uff0c\u589e\u957f\u2014\u2014\u56fd\u5185\u4e92\u8054\u7f51\u516c\u53f8\u5bf9\u4e8eUA\uff08User Acquisition\uff09\u56e2\u961f\uff0c\u53eb\u6cd5\u6709\u597d\u51e0\u4e2a\uff0c\u4f46\u4e07\u53d8\u4e0d\u79bb\u5176\u5b97\uff0c\u65e0\u8bba\u662f\u63a8\u5e7f\u8fd8\u662f\u589e\u957f\uff0c\u6838\u5fc3\u90fd\u662f\u6301\u7eed\u83b7\u53d6\u65b0\u7528\u6237\uff0c\u83b7\u53d6\u4f18\u8d28\u7684\u76ee\u6807\u7528\u6237\u3002\u73b0\u5728\u66f4\u6d41\u884c\u7684\u53eb\u6cd5\u662f\u7528\u6237\u589e\u957f\uff08User Growth\uff09\uff0c\u4e0d\u8fc7\u9274\u4e8e\u7528\u6237\u589e\u957f\u8fd8\u5305\u542b\u5f88\u5927\u4e00\u90e8\u5206\u589e\u957f\u4ea7\u54c1\u8bbe\u8ba1\u3001\u589e\u957f\u6570\u636e\u67b6\u6784\u7b49\u4ea7\u54c1\u5411\u5de5\u4f5c\uff0c\u6211\u4eec\u7684\u6587\u7ae0\u4e2d\u5148\u7edf\u4e00\u53eb\u6cd5\u4e3a\u201c\u63a8\u5e7f\u589e\u957f\u56e2\u961f\u201d\u3002<\/p>\n\n\n\n<p>\u57fa\u4e8e\u90e8\u95e8\u6838\u5fc3\u4f7f\u547d\uff0c\u5728\u56e2\u961f\u89d2\u8272\u8bbe\u7f6e\u4e0a\uff0c\u5c31\u8981\u4ee5\u83b7\u53d6\u4f18\u8d28\u76ee\u6807\u7528\u6237\u4e3a\u56e2\u961f\u76ee\u6807\uff0c\u4e3b\u8981\u7684\u5c97\u4f4d\u804c\u8d23\u5305\u62ec\u589e\u957f\u6e20\u9053\u7ba1\u7406\u3001\u4f20\u64ad\u5185\u5bb9\u7ba1\u7406\u3001\u589e\u957f\u6548\u7387\u4e0e\u6210\u672c\u7ba1\u7406\u548c\u54c1\u724c\u53e3\u7891\u7ba1\u7406\u7b49\u3002<\/p>\n\n\n\n<p>\u5904\u4e8e\u4e0d\u540c\u89c4\u6a21\u548c\u4e0d\u540c\u9636\u6bb5\u7684\u4f01\u4e1a\uff0c\u5728\u56e2\u961f\u89d2\u8272\u914d\u7f6e\u4e0a\u4f1a\u6709\u5f88\u5927\u533a\u522b\u3002\u6574\u4f53\u4e0a\u6765\u8bf4\uff0c\u63a8\u5e7f\u589e\u957f\u56e2\u961f\u7684\u5c97\u4f4d\u89d2\u8272\u53ef\u4ee5\u4ece\u4ed8\u8d39\u5f62\u5f0f\u4e0a\u533a\u5206\u4e3a\u4e24\u7c7b\uff1a\u8425\u9500\u63a8\u5e7f\u548c\u589e\u957f\u8fd0\u8425\u3002\u4e0d\u540c\u516c\u53f8\u53ef\u4ee5\u5c06\u4e0d\u540c\u89d2\u8272\u5f52\u5c5e\u4e8e\u4e0d\u540c\u90e8\u95e8\uff0c\u6216\u8005\u89c6\u81ea\u8eab\u7684\u53d1\u5c55\u9636\u6bb5\u51b3\u5b9a\u8fd9\u4e9b\u89d2\u8272\u8bbe\u7f6e\u4e0a\u7684\u4f18\u5148\u7ea7\u3002<\/p>\n\n\n\n<p>\u5728\u56de\u7b54\u7ec4\u7ec7\u67b6\u6784\u642d\u5efa\u7684\u95ee\u9898\u4e0a\uff0c\u6211\u7ecf\u5e38\u4f1a\u63d0\u51fa\u4e24\u4e2a\u6982\u5ff5\uff1a\u89d2\u8272\u548c\u5c97\u4f4d\u3002\u6839\u636e\u4e1a\u52a1\u9700\u6c42\u7684\u89d2\u8272\uff0c\u786e\u5b9a\u5c97\u4f4d\u8bbe\u7f6e\uff0c\u518d\u6839\u636e\u5c97\u4f4d\u7ea7\u522b\u53ca\u89d2\u8272\u7684\u5de5\u4f5c\u91cf\uff0c\u786e\u5b9a\u5c97\u4f4d\u6240\u9700\u7684\u4eba\u5458\u7ea7\u522b\u3001HC\u6570\u91cf\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"587\" height=\"188\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/05\/image-107.png\" alt=\"\" class=\"wp-image-30901\"\/><\/figure><\/div>\n\n\n\n<p>\u5bf9\u6bd4\u4e0a\u4e0b\u4e24\u5f20\u56fe\u6765\u8bf4\u660e\uff0c\u4ece\u89d2\u8272\u4e0a\uff0c\u63a8\u5e7f\u589e\u957f\u56e2\u961f\u9700\u8981\u7684\u89d2\u8272\u6709\u8425\u9500\u54c1\u724c\u76f8\u5173\u89d2\u8272\u3001\u63a8\u5e7f\u4e70\u91cf\u76f8\u5173\u89d2\u8272\u3001\u4ee5\u53ca\u81ea\u7136\u65b0\u589e\u3001\u88c2\u53d8\u65b0\u589e\u7b49\u5e02\u573a\u8fd0\u8425\u76f8\u5173\u89d2\u8272\uff0c\u8fd9\u4e9b\u89d2\u8272\u4e0d\u4e00\u5b9a\u90fd\u8bbe\u7f6e\u4e3a\u4e13\u95e8\u7684\u5c97\u4f4d\uff0c\u6709\u7684\u89d2\u8272\u53ef\u4ee5\u5408\u5e76\u4e8e\u76f8\u540c\u5c97\u4f4d\uff0c\u6bd4\u5982\u793e\u5a92\u4f20\u64ad+\u5185\u5bb9\u7b56\u5212\uff0c\u5f80\u5f80\u662f\u793e\u5a92\u8fd0\u8425\u5c97\u4f4d\u7684\u5de5\u4f5c\u804c\u8d23\uff0c\u8425\u9500\u7b56\u5212+KOL\u5408\u4f5c\u90fd\u53ef\u4ee5\u7edf\u4e00\u653e\u5728\u8425\u9500\u7b56\u5212\u5c97\u4f4d\u7684\u5de5\u4f5c\u4e2d\uff0c\u800c\u5e7f\u544a\u6295\u653e\u7684\u5de5\u4f5c\u4ece\u6d41\u7a0b\u4e0a\u53ef\u80fd\u4f1a\u62c6\u5206\u4e3a\u6295\u653e\u4f18\u5316\u5e08\u3001\u7d20\u6750\u8bbe\u8ba1\u5e08\u548c\u6e20\u9053\u5546\u52a1\u7b49\u591a\u4e2a\u5c97\u4f4d\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u5728\u7ec4\u5efa\u56e2\u961f\u7684\u65f6\u5019\uff0c\u8981\u9996\u5148\u6839\u636e\u4e1a\u52a1\u60c5\u51b5\uff0c\u660e\u786e\u81ea\u8eab\u56e2\u961f\u9700\u8981\u7684\u89d2\u8272\uff0c\u518d\u8bbe\u5b9a\u5408\u9002\u7684\u5c97\u4f4d\uff0c\u5e76\u786e\u5b9a\u6bcf\u4e2a\u5c97\u4f4d\u9700\u8981\u7684HC\u6570\u91cf\u3001\u4eba\u5458\u80fd\u529b\u7ea7\u522b\u3002<\/p>\n\n\n\n<p><em><strong>Q\uff1a\u600e\u4e48\u505a\u597d\u51b7\u542f\u52a8\u7684\u589e\u957f\u51c6\u5907\uff1f<\/strong><\/em><\/p>\n\n\n\n<p>\u8fd9\u53c8\u662f\u4e2a\u5e72\u8d27\u8bdd\u9898\u3002\u65b0\u4ea7\u54c1\u7b79\u5907\uff0c\u6211\u542c\u5230\u7684\u6700\u9ad8\u9891\u7684\u95ee\u9898\u5c31\u662f\u600e\u4e48\u624d\u80fd\u4e0d\u82b1\u94b1\u505a\u589e\u957f\uff1f<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u65b0\u7684\u4ea7\u54c1\uff0c\u65b0\u7684\u5e94\u7528\uff0c\u4ece0\u52301\uff0c\u521a\u8d77\u6b65\u65f6\u90fd\u662f\u6700\u8270\u96be\u7684\u3002\u5728\u5b8c\u5168\u6ca1\u6709\u7528\u6237\u7684\u65f6\u671f\uff0c\u56e2\u961f\u4f1a\u614c\uff0c\u8001\u677f\u4f1a\u51f6\uff0c\u538b\u529b\u5f88\u5bb9\u6613\u538b\u5728\u7528\u6237\u589e\u957f\u8eab\u4e0a\u3002\u6211\u53c2\u4e0e\u8fc7\u591a\u4e2a\u65b0\u4ea7\u54c1\u7684\u642d\u5efa\uff0c\u5bf9\u4e8e\u51b7\u542f\u52a8\u9636\u6bb5\uff0c\u6211\u7684\u5efa\u8bae\u662f\u6839\u636e\u4ea7\u54c1\u5f62\u6001\uff0c\u5e7f\u544a\u6295\u653e\u6d4b\u8bd5\u548c\u65b0\u5a92\u4f53\u8fd0\u8425\u4e24\u9879\u5de5\u4f5c\u4e00\u8d77\u6293\u3002<\/p>\n\n\n\n<p><strong>\u6295\u653e\u6d4b\u8bd5\uff1a<\/strong><\/p>\n\n\n\n<p>\u51b7\u542f\u52a8\u9636\u6bb5\u6295\u653e\u53ef\u4ee5\u5f00\u59cb\uff0c\u4f46\u662f\u4e0d\u5b9c\u5927\u89c4\u6a21\u63a8\u8fdb\uff0c\u9996\u5148\u5148\u505a\u6295\u653e\u6d4b\u8bd5\uff0c\u4ee5\u6d4b\u8bd5\u6210\u672c\u3001\u8f6c\u5316\u548c\u7d20\u6750\u65b9\u5411\u4e3a\u76ee\u7684\uff0c\u5c0f\u91cf\u6d4b\u8bd5\u7d2f\u79ef\u6295\u653e\u7ecf\u9a8c\u3002\u65e0\u8bba\u662f\u81ea\u6295\u653e\u8fd8\u662f\u4f7f\u7528\u4ee3\u7406\u516c\u53f8\u6295\u653e\uff0c\u6211\u90fd\u5efa\u8bae\u4ea7\u54c1\u521d\u671f\u5c06\u4f7f\u7528\u7684\u5e7f\u544a\u6295\u653e\u5e73\u53f0\u805a\u7126\uff0c\u4e0d\u8981\u4f7f\u7528\u592a\u591a\u6e20\u9053\uff0c\u4ee5\u514d\u5206\u6563\u9884\u7b97\u8fd8\u8017\u8d39\u7cbe\u529b\u3002\u5728\u6d77\u5916\u5e02\u573a\uff0cFacebook\u548cGoogle\u4e24\u5bb6\u5e73\u53f0\u57fa\u672c\u5df2\u7ecf\u8986\u76d6\u5927\u90e8\u5206\u56fd\u5bb6\u4e00\u534a\u4ee5\u4e0a\u7684\u6d41\u91cf\u4e86\uff0c\u800c\u4e14\u8fd9\u4e24\u5927\u5e73\u53f0\u5e7f\u544a\u5f62\u5f0f\u591a\u6837\u3001\u6295\u653e\u540e\u53f0\u667a\u80fd\u7a0b\u5ea6\u9ad8\uff0c\u64cd\u4f5c\u4e0a\u624b\u5bb9\u6613\uff0c\u6d41\u91cf\u6295\u653e\u6210\u672c\u4e5f\u9002\u5408\u4f5c\u4e3a\u53c2\u8003\u6807\u7684\uff0c\u6240\u4ee5\u5728\u6d4b\u8bd5\u6295\u653e\u9636\u6bb5\u53ea\u8981\u505a\u597d\u8fd9\u4e24\u5bb6\u6216\u8005\u53ea\u662f\u5176\u4e2d\u4e00\u5bb6\u5c31\u591f\u4e86\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u81ea\u8eab\u6709\u6295\u653e\u80cc\u666f\u4eba\u5458\uff0c\u53ef\u4ee5\u5c1d\u8bd5\u81ea\u6295\u653e\uff0c\u521d\u671f\u5e94\u5bf9\u6d4b\u8bd5\u9700\u6c42\u548c\u5c0f\u91cf\u6295\u653e\uff0c\u4e00\u540d\u4f18\u5316\u5e08\u53ef\u4ee5\u5b8c\u6210<\/p>\n\n\n\n<p>\u5728\u6ca1\u6709\u81ea\u6295\u56e2\u961f\u642d\u5efa\u5b9e\u529b\u7684\u60c5\u51b5\u4e0b\uff0c\u5148\u4f7f\u7528\u7b2c\u4e09\u65b9\u6295\u653e\u4ee3\u7406\uff0c\u8fdb\u884c\u6295\u653e\u6d4b\u8bd5\uff0c\u662f\u6211\u6bd4\u8f83\u63a8\u8350\u7684\u65b9\u5f0f\u3002\u4e3b\u8981\u53ef\u4ee5\u8282\u7ea6\u6210\u672c\u3002<\/p>\n\n\n\n<p><strong>\u65b0\u5a92\u4f53\u8fd0\u8425\uff1a<\/strong><\/p>\n\n\n\n<p>\u521b\u4e1a\u56e2\u961f\u8d44\u91d1\u6709\u9650\uff0c\u56e2\u961f\u7ecf\u9a8c\u6709\u9650\uff0c\u5bf9\u9884\u7b97\u4f7f\u7528\u8c28\u614e\u8ffd\u6c42\u6548\u7387\uff0c\u6240\u4ee5\u5982\u679c\u6709\u8fd0\u8425\u7cbe\u529b\uff0c\u4e14\u5bf9\u672c\u5730\u7f51\u7edc\u6587\u5316\u4e86\u89e3\uff0c\u5728\u51b7\u542f\u52a8\u9636\u6bb5\u5e94\u8be5\u5f00\u59cb\u5e03\u5c40\u7b79\u5907\u65b0\u5a92\u4f53\u8fd0\u8425\u3002\u5373\u7ed3\u5408\u4ea7\u54c1\u6027\u8d28\u548c\u76ee\u6807\u7528\u6237\u5174\u8da3\u7fa4\uff0c\u53ef\u4ee5\u5148\u90e8\u7f72\u4e00\u4e9b\u8bba\u575b\u3001\u793e\u533a\u6216\u793e\u7fa4\u3002<\/p>\n\n\n\n<p>\u8bba\u575b\uff0c\u6bd4\u5982Reddit\uff1b\u793e\u533a\uff0c\u6bd4\u5982tiktok\uff1b\u793e\u7fa4\uff0c\u6bd4\u5982Discord\u3001WhatsApp group\u3002\u5728\u8fd9\u4e9b\u5e73\u53f0\u4e0a\uff0c\u4e00\u65b9\u9762\u521b\u5efa\u8d26\u53f7\uff0c\u79ef\u7d2f\u8d26\u53f7\u7684\u771f\u5b9e\u6027\u3001\u7c89\u4e1d\u91cf\u548c\u5f71\u54cd\u529b\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u8fd8\u53ef\u4ee5\u7b79\u5efa\u79cd\u5b50\u7528\u6237\u7fa4<\/p>\n\n\n\n<p>Keep\u6848\u4f8b\uff1a<\/p>\n\n\n\n<p>Keep\u51b7\u542f\u52a8\u671f\u95f4\u7684\u589e\u957f\u8fd0\u8425\u7b56\u7565\u662f\u6211\u7ecf\u5e38\u548c\u56e2\u961f\u63d0\u53ca\u7684\u4e00\u4e2a\u6211\u9887\u4e3a\u8ba4\u53ef\u7684\u65b0\u5a92\u4f53\u8fd0\u8425\u6848\u4f8b\u3002<\/p>\n\n\n\n<p>\u5728keep 2015\u5e74\u4e0a\u7ebfAPP\u4e4b\u524d\uff0ckeep\u7684\u5fae\u4fe1\u516c\u4f17\u53f7\u57282014\u5e74\u5e95\u5c31\u5df2\u7ecf\u5f00\u59cb\u53d1\u5e03\u5185\u5bb9\u4e86\u3002\u66f4\u91cd\u8981\u7684\u4e00\u4e2a\u65b9\u5f0f\u5c31\u662f\u5e03\u5c40\u8bba\u575b\u548c\u793e\u7fa4\uff0c\u5728\u5065\u8eab\u9886\u57df\u7684\u8bba\u575b\u3001\u8ba8\u8bba\u7ec4\u3001QQ\u7fa4\u7b49\u5404\u79cd\u76ee\u6807\u7528\u6237\u805a\u96c6\u7684\u5730\u65b9\uff0c\u53d1\u5e03\u5065\u8eab\u51cf\u80a5\u7c7b\u5e16\u5b50\uff0c\u521b\u5efa\u5782\u7c7bKOL\u8d26\u53f7\u3002\u8fd9\u4e2a\u65b9\u6cd5\u4e3akeep\u65e9\u671f\u7684\u7528\u6237\u83b7\u53d6\u63d0\u4f9b\u4e86\u6709\u6548\u7684\u8fd0\u8425\u652f\u6301\u3002<\/p>\n\n\n\n<p>\u201c\u57cb\u96f7\u8ba1\u5212\u201d<\/p>\n\n\n\n<p>\u4ece2015\u5e741\u6708\u5f00\u59cb\uff0cKeep\u5c31\u627e\u5230\u76ee\u6807\u7528\u6237\u76f8\u5bf9\u96c6\u4e2d\u7684\u793e\u533a\u3001Q\u7fa4\u548c\u8d34\u5427\u3002\u901a\u8fc7\u64b0\u5199\u9ad8\u8d28\u91cf\u7684\u51cf\u80a5\u3001\u5065\u8eab\u7684\u6587\u7ae0\u6765\u5438\u5f15\u76ee\u6807\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u6587\u7ae0\u4e1d\u6beb\u4e0d\u4f1a\u63d0\u5230Keep\uff0c\u53ea\u662f\u4e00\u4e9b\u5173\u4e8e\u8fd0\u52a8\u5065\u8eab\u7684\u5e72\u8d27\u6216\u51cf\u80a5\u6210\u529f\u7684\u6848\u4f8b\u3002\u5f53\u65f6\u7f51\u4e0a\u5341\u5206\u6d41\u884c\u8fd9\u6837\u6709\u8da3\u3001\u597d\u73a9\u7684\u79d1\u666e\u6587\u7ae0\uff0c\u56e0\u6b64\u53d7\u4f17\u7684\u63a5\u53d7\u5ea6\u975e\u5e38\u9ad8\uff0c\u5728\u5f88\u77ed\u7684\u65f6\u95f4\u5185\u5c31\u5438\u5f15\u4e86\u5927\u91cf\u7684\u5173\u6ce8\u3002\u7b49\u5230Keep\u771f\u6b63\u4e0a\u7ebf\u7684\u65f6\u5019\uff0c\u8fd9\u4e9b\u201cKOL\u201d\u4eec\u518d\u4e0d\u52a8\u58f0\u8272\u7684\u5728\u6587\u7ae0\u91cc\u63d0\u5230Keep\uff0c\u5411\u5927\u5bb6\u5b89\u5229\u8fd9\u6b3e\u65b0\u9c9c\u51fa\u7089\u3001\u5185\u5bb9\u624e\u5b9e\u7684App\u3002\u5c3d\u7ba1\u6709\u7740\u6d53\u70c8\u7684\u8f6f\u6587\u6c14\u606f\uff0c\u4f46\u662f\u9760\u7740\u4e4b\u524d\u7684\u94fa\u57ab\uff0c\u5927\u5bb6\u4e5f\u4e50\u4e8e\u53bb\u63a5\u53d7\u8fd9\u79cd\u5b89\u5229\u3002\u5728\u4e0a\u7ebf\u521d\u671f\uff0ckeep\u5c31\u8fd9\u6837\u5728\u5404\u5927\u51cf\u80a5\u5065\u8eab\u7684\u793e\u533a\u8fbe\u5230\u4e86\u5f15\u7206\u7684\u6548\u679c\u3002\u7b80\u4e66\uff0c\u4f5c\u8005\uff1a\u9b3c\u7b26\u4e09\u901a<\/p>\n\n\n\n<p>\u6211\u7684\u6848\u4f8b\uff1a<\/p>\n\n\n\n<p>\u6211\u5728\u505a\u77ed\u89c6\u9891\u793e\u533a\u7684\u65f6\u5019\uff0c\u4e5f\u662f\u5728\u4ea7\u54c1\u4e0a\u7ebf\u524d\uff0c\u5c31\u5148\u7ec4\u7ec7\u4e86\u672c\u5730\u7684\u89c6\u9891\u521b\u4f5c\u8005\u79cd\u5b50\u7fa4\u3002\u56e0\u4e3a\u672c\u8eab\u6709\u521b\u4f5c\u8005\u7528\u6237\u7684\u4ea7\u54c1\uff0c\u5c31\u5f88\u9002\u5408\u5e26\u52a8\u521b\u4f5c\u8005\u4e00\u8d77\u5f62\u6210\u7528\u6237\u589e\u957f\u7684\u201c\u98de\u8f6e\u6548\u5e94\u201d\u3002\u56e0\u6b64\u5728\u505a\u77ed\u89c6\u9891\u793e\u533a\u7684\u65f6\u5019\uff0c\u6211\u4eec\u9996\u5148\u5c31\u5c06\u589e\u957f\u8fd0\u8425\u91cd\u70b9\u653e\u5728\u4e86\u5b66\u751f\u8bba\u575b\u3001FB \u81ea\u62cd\u3001\u6f6e\u6d41\u3001\u821e\u8e48\u7b49\u5c0f\u7ec4\uff0c\u53bb\u62db\u52df\u4ee5\u5b66\u751f\u515a\u4e3a\u4e3b\u7684\u521b\u4f5c\u8005\u79cd\u5b50\u7528\u6237\uff0c\u5e76\u628a\u8fd9\u4e9b\u7528\u6237\u805a\u96c6\u5230\u793e\u7fa4\u4e2d\uff08\u6839\u636e\u56fd\u5bb6\u4e0d\u540c\uff0c\u793e\u7fa4\u5e73\u53f0\u4f1a\u6709\u533a\u522b\uff0c\u6bd4\u5982\u5f53\u65f6\u6211\u4eec\u91cd\u70b9\u662f\u6cf0\u56fd\u5e02\u573a\uff0c\u6240\u4ee5\u793e\u7fa4\u4ee5line group\u4e3a\u4e3b\uff09\u3002\u8fd9\u6837\u7684\u65b9\u5f0f\uff0c\u4e3a\u6211\u4eec\u5728\u4ea7\u54c1\u4e0a\u7ebf\u4e4b\u65f6\u7d2f\u79ef\u4e86\u51e0\u767e\u540d\u79cd\u5b50\u7528\u6237\uff0c\u53ca\u4e0a\u5343\u6761\u89c6\u9891\u5185\u5bb9\uff0c\u5e76\u5728\u6821\u56ed\u793e\u56e2\u4e2d\u5f62\u6210\u4e86\u4ea7\u54c1\u4f20\u64ad\u3002<\/p>\n\n\n\n<p><strong>\u98de\u8f6e\u6548\u5e94<\/strong>\uff08<strong>Flywheel Effect<\/strong><strong>\uff09<\/strong><\/p>\n\n\n\n<p>\u98de\u8f6e\u6548\u5e94\u6307\u4e3a\u4e86\u4f7f\u9759\u6b62\u7684\u98de\u8f6e\u8f6c\u52a8\u8d77\u6765\uff0c\u4e00\u5f00\u59cb\u4f60\u5fc5\u987b\u4f7f\u5f88\u5927\u7684\u529b\u6c14\uff0c\u4e00\u5708\u4e00\u5708\u53cd\u590d\u5730\u63a8\uff0c\u6bcf\u8f6c\u4e00\u5708\u90fd\u5f88\u8d39\u529b\uff0c\u4f46\u662f\u6bcf\u4e00\u5708\u7684\u52aa\u529b\u90fd\u4e0d\u4f1a\u767d\u8d39\uff0c\u98de\u8f6e\u4f1a\u8f6c\u52a8\u5f97\u8d8a\u6765\u8d8a\u5feb\u3002\u5f53\u8fbe\u5230\u4e00\u4e2a\u5f88\u9ad8\u7684\u901f\u5ea6\u540e\u98de\u8f6e\u6240\u5177\u6709\u7684\u52a8\u91cf\u548c\u52a8\u80fd\u5c31\u4f1a\u5f88\u5927\uff0c\u4f7f\u5176\u77ed\u65f6\u95f4\u5185\u505c\u4e0b\u6765\u6240\u9700\u7684\u7684\u5916\u529b\u4fbf\u4f1a\u5f88\u5927\uff0c\u4fbf\u80fd\u591f\u514b\u670d\u8f83\u5927\u7684\u963b\u529b\u7ef4\u6301\u539f\u6709\u8fd0\u52a8\u3002\u5728\u673a\u68b0\u7ed3\u6784\u4e2d\u4e00\u822c\u7528\u4e8e\u901a\u8fc7\u8fd0\u52a8\u673a\u6784\u4e2d\u7684\u6b7b\u70b9\u3002<\/p>\n\n\n\n<p><em><strong>Q\uff1a\u6211\u7684\u5e7f\u544a\u4e70\u7684\u8d35\u5417?<\/strong><\/em><\/p>\n\n\n\n<p>\u8001\u677f\u4e00\u822c\u90fd\u4f1a\u5173\u6ce8\u4ef7\u683c\uff0c\u7ecf\u5e38\u4f1a\u6bd4\u8f83\u6210\u672c\uff0c\u6240\u4ee5\u6295\u653e\u5e7f\u544a\u7684\u6210\u672c\u9ad8\u4f4e\u662f\u63a8\u5e7f\u4eba\u5458\u6700\u5173\u5fc3\u7684\u6307\u6807\u3002\u4f46\u662f\u5176\u5b9e\u8fd9\u91cc\u6211\u8981\u8bf4\u7684\u53cd\u800c\u662f\uff0c\u5982\u4f55\u8861\u91cf\u5e7f\u544a\u6295\u653e\u7684\u6548\u679c\uff0c\u4e0d\u4ec5\u770b\u5355\u4f4d\u6210\u672c\uff0c\u8fd8\u8981\u770b\u6295\u5165\u4ea7\u51fa\u6bd4ROI\uff0c\u770b\u8d2d\u4e70\u56de\u6765\u7684\u7528\u6237\u7684\u5355\u4f4d\u4ef7\u503c\u6765\u8bc4\u4f30\u5e7f\u544a\u6e20\u9053\u8d28\u91cf\u548c\u5e7f\u544a\u6295\u653e\u8d28\u91cf\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u5bf9\u6295\u653e\u6210\u672c\u7684\u8bc4\u4f30\uff0c\u8981\u5728\u8f6c\u5316\u548c\u6536\u76ca\u7a33\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u53bb\u4f18\u5316\u6210\u672c\uff0c\u8bc4\u4f30\u6210\u672c\uff0c\u4e0d\u80fd\u987e\u6b64\u5931\u5f7c\uff0c\u4e00\u5473\u7684\u8ffd\u6c42\u4f4e\u6210\u672c\u800c\u727a\u7272\u8d28\u91cf\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\u505a\u6295\u653e\u7ba1\u7406\uff0c\u6838\u5fc3\u80fd\u529b\u9996\u8981\u5728\u4e8e\u642d\u5efa\u5e7f\u544a\u6295\u653e\u7684\u6307\u6807\u4f53\u7cfb\uff0c\u7528\u4ee5\u8bc4\u4f30\u4e0d\u540c\u5e7f\u544a\u6e20\u9053\u548c\u81ea\u8eab\u6295\u653e\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n<p><strong>\u8861\u91cf\u5e7f\u544a\u6295\u653e\u8981\u770b\u4ec0\u4e48\u6307\u6807\uff1f<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"738\" height=\"586\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/05\/image-108.png\" alt=\"\" class=\"wp-image-30902\"\/><figcaption>\u9644\u56fe\uff1a\u5e7f\u544a\u6295\u653e\u6307\u6807\u6f0f\u6597<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u7528\u4e00\u5f20\u6846\u67b6\u56fe\u7b80\u5355\u8bf4\u660e\u6307\u6807\u4f53\u7cfb\u3002\u9996\u5148\uff0c\u6210\u672c\u6709\u4e0d\u540c\u73af\u8282\u7684\u6210\u672c\u9700\u8981\u8bc4\u4f30eCPM\u3001CPC\u3001CPI\u3001CPA\u7b49\u7b49\uff0c\u4f34\u968f\u8fd9\u4e9b\u73af\u8282\u7684\u6210\u672c\uff0c\u5bf9\u5e94\u7684\u5c31\u662f\u6d41\u7a0b\u4e2d\u8f6c\u5316\u7387\u6307\u6807\u7684\u63d0\u5347\uff1a\u70b9\u51fb\u7387\u3001\u4e0b\u8f7d\u8f6c\u5316\u7387\u3001\u6ce8\u518c\u8f6c\u5316\u7387\u7b49\u3002<\/p>\n\n\n\n<p>\u6295\u5165\u4ea7\u51fa\u6bd4\uff1a\u91cd\u6295\u653e\u56e2\u961f\uff0c\u6bd4\u5982\u4e00\u4e9b\u91cd\u5ea6\u6e38\u620f\u4ea7\u54c1\uff0c\u90fd\u4f1a\u5c06\u6295\u653e\u6548\u679c\u4e0eROI\u76f4\u63a5\u6302\u94a9\uff0c\u8fd9\u9700\u8981\u5b8c\u6574\u7684\u6570\u636e\u4f53\u7cfb\u652f\u6301\u3002ROI\u4e2d\u7684\u201c\u6536\u76ca\u201d\u70b9\u9009\u62e9\uff0c\u4e0d\u540c\u4ea7\u54c1\u4f1a\u6709\u533a\u522b\uff0c\u8fd9\u91cc\u53ef\u4ee5\u6839\u636e\u4ea7\u54c1\u5f62\u6001\u8bc4\u4f30\u201c\u7528\u6237\u6d88\u8d39\u4ef7\u503c\u201d\u3002\u6709\u76f4\u63a5\u8425\u6536\u7684\u6e38\u620f\uff0c\u53ef\u4ee5\u76f4\u89c2\u4ee5\u65b0\u7528\u6237\u5728\u6e38\u620f\u4e2d\u7684\u4e00\u6bb5\u65f6\u95f4\u7684\u4ed8\u8d39\u989d\u4f5c\u4e3a\u6536\u76ca\u8ba1\u7b97\u65b9\u5f0f\uff0c\u800c\u65e0\u6cd5\u76f4\u63a5\u7531\u7528\u6237\u4ea7\u751f\u4ed8\u8d39\u7684\u4ea7\u54c1\uff0c\u6536\u76ca\u8ba1\u7b97\u53ef\u80fd\u5c31\u8981\u4ee5\u7528\u6237\u4f7f\u7528\u65f6\u957f\u3001\u5185\u5bb9\u6d4f\u89c8\u91cf\u7b49\u4ea7\u54c1\u5185\u5bb9\u6d88\u8017\u6307\u6807\u6765\u8ba1\u7b97ROI\u4e86\u3002<\/p>\n\n\n\n<p><em><strong>Q\uff1a\u5e7f\u544a\u6548\u679c\u4e0d\u597d\uff0c\u662f\u6e20\u9053\u5dee\u5417\uff1f<\/strong><\/em><\/p>\n\n\n\n<p>\u8861\u91cf\u6e20\u9053\uff0c\u5148\u8981\u8bc4\u4f30\u4e86\u89e3\u662f\u5426\u5305\u542b\u5783\u573e\u6d41\u91cf\u3001\u865a\u5047\u6d41\u91cf\u548c\u6fc0\u52b1\u6d41\u91cf\u3002\u521a\u521a\u63d0\u5230\uff0c\u6211\u4eec\u5728\u505a\u5e7f\u544a\u6295\u653e\u65f6\uff0c\u603b\u662f\u4f1a\u9762\u5bf9\u5355\u4ef7\u6210\u672c\u7684\u538b\u529b\uff0c\u603b\u662f\u5e0c\u671b\u80fd\u591f\u4ee5\u66f4\u4f4e\u7684\u4ef7\u683c\u53bb\u83b7\u53d6\u6d41\u91cf\uff0c\u800c\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\u5927\u5bb6\u4e00\u5b9a\u8981\u5c0f\u5fc3\u975e\u4f18\u8d28\u6d41\u91cf\u7684\u63ba\u6742\u3002\u5982\u679c\u662fFacebook\u3001google\u7b49\u4e13\u4e1a\u5e73\u53f0\uff0c\u73b0\u5728\u4e00\u822c\u5df2\u7ecf\u4e0d\u4f1a\u53d7\u5230\u5783\u573e\u6d41\u91cf\u7684\u5e72\u6270\u4e86\uff0c\u800c\u5982\u679c\u8981\u4f7f\u7528\u5176\u4ed6\u4e00\u4e9b\u4e2d\u5c0f\u89c4\u6a21\u7684\u7f51\u76df\u6d41\u91cf\uff0c\u90a3\u5c31\u8981\u5c0f\u5fc3\u4e86\uff0c\u4e00\u5b9a\u8981\u641e\u6e05\u695a\u5176\u6d41\u91cf\u7684\u6765\u6e90\uff0c\u662f\u5426\u4e3a\u6fc0\u52b1\u6d41\u91cf\uff1f\u6e20\u9053\u53e3\u7891\u5982\u4f55\uff1f\u662f\u5426\u4f1a\u63ba\u6742\u5783\u573e\u6d41\u91cf\u751a\u81f3\u865a\u5047\u6d41\u91cf\u4ee5\u83b7\u53d6\u66f4\u9ad8\u5229\u6da6\uff1f\u8fd9\u91cc\u63d0\u5230\u7684\u6fc0\u52b1\u6d41\u91cf\uff0c\u5783\u573e\u6d41\u91cf\uff0c\u865a\u5047\u6d41\u91cf\uff0c\u90fd\u662f\u975e\u4f18\u8d28\u6d41\u91cf\u3002\u4e5f\u5c31\u662f\uff0c\u5e26\u7740\u5176\u4ed6\u76ee\u7684\u4e0b\u8f7d\u6216\u751a\u81f3\u662f\u865a\u5047\u7684\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u5728\u6b64\u4e4b\u4e0a\uff0c\u5bf9\u4e8eDSP\u5e73\u53f0\u8fd8\u8981\u8bc4\u4f30\u6e20\u9053\u81ea\u8eab\u7684\u667a\u80fd\u7a0b\u5ea6\uff0c\u5305\u62ec\u7528\u6237\u4eba\u7fa4\u5b9a\u4f4d\u3001\u7d20\u6750\u5c55\u793a\u4f4d\u7f6e\u3001\u6295\u653e\u65f6\u95f4\u8bbe\u5b9a\u3001\u6295\u653e\u80fd\u529b\u3001\u6570\u636e\u5c55\u793a\u7b49\uff0c\u662f\u5426\u90fd\u80fd\u5f88\u597d\u7684\u505a\u5b9a\u5411\u548c\u5224\u65ad\uff0c<\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u5e7f\u544a\u5e73\u53f0\u5728\u65e9\u51e0\u5e74\u767e\u82b1\u9f50\u653e\uff0c\u5230\u73b0\u5728\u5de8\u5934\u6548\u5e94\u660e\u663e\uff0c\u57fa\u672c\u53ef\u9009\u6e20\u9053\u5df2\u7ecf\u975e\u5e38\u96c6\u4e2d\u4e86\uff0c\u539f\u56e0\u5c31\u662f\u5e7f\u544a\u5e73\u53f0\u7684\u6280\u672f\u80fd\u529b\u8981\u6c42\u6781\u9ad8\uff0c\u540c\u65f6\u4e2d\u5c0f\u7f51\u76df\u5e73\u53f0\u6709\u6d41\u91cf\u4e0d\u900f\u660e\u7684\u95ee\u9898\uff0c\u5f71\u54cd\u53e3\u7891\uff0c\u6240\u4ee5\u4f18\u80dc\u52a3\u6c70\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8eFB\u548cGG\u5e73\u53f0\uff0c\u4f18\u5316\u80fd\u529b\u624d\u662f\u5f71\u54cd\u6548\u679c\u7684\u6700\u76f4\u63a5\u539f\u56e0\u3002<\/p>\n\n\n\n<p><strong>\u6295\u653e\u4f18\u5316\u80fd\u529b\u6709\u54ea\u4e9b\u65b9\u9762\uff1f<\/strong><\/p>\n\n\n\n<p>1\uff09\u627e\u51c6\u7528\u6237\u5b9a\u4f4d\u3002\u540c\u6837\u7684\u5e7f\u544a\u8bbe\u7f6e\uff0c\u5e7f\u544a\u7d20\u6750\uff0c\u5728\u4e0d\u540c\u56fd\u5bb6\u6216\u533a\u57df\u6295\u653e\u3001\u6216\u6295\u653e\u4e0d\u540c\u7684\u4ea7\u54c1\uff0c\u7531\u4e8e\u7528\u6237\u559c\u597d\u4e0d\u540c\uff0c\u6216\u76ee\u6807\u53d7\u4f17\u7fa4\u4f53\u7279\u8d28\u4e0d\u7528\uff0c\u6295\u653e\u51fa\u6765\u7684\u6548\u679c\u6709\u65f6\u4f1a\u76f8\u5dee\u751a\u8fdc\u3002\u6bd4\u5982\uff0c\u540c\u6837\u9762\u5411\u5e74\u8f7b\u5973\u6027\u7528\u6237\u7fa4\u4f53\uff0c\u4e00\u4e2a\u4e2d\u5b66\u5973\u751f\u514b\u670d\u5468\u56f4\u4eba\u7684\u76ee\u5149\u653e\u58f0\u6b4c\u5531\u7684\u89c6\u9891\u7d20\u6750\uff0c\u5728\u4e1c\u5357\u4e9a\u53ef\u80fd\u4f1a\u5f15\u8d77\u7528\u6237\u7684\u5171\u9e23\u800c\u83b7\u5f97\u5f88\u597d\u7684\u70b9\u51fb\u6548\u679c\uff0c\u800c\u5728\u7f8e\u56fd\u5e02\u573a\u56e0\u4e3a\u5e74\u8f7b\u4eba\u66f4\u5916\u5411\u52c7\u6562\uff0c\u8fd9\u6837\u7684\u7d20\u6750\u65e0\u6cd5\u83b7\u5f97\u5f88\u591a\u4eba\u7684\u5171\u9e23\uff0c\u56e0\u6b64\u70b9\u51fb\u6548\u679c\u5c31\u4f1a\u76f8\u5dee\u751a\u8fdc\u3002\u6240\u4ee5\u5728\u5e7f\u544a\u6295\u653e\u4e2d\uff0c\u9996\u5148\u8981\u6839\u636e\u4ea7\u54c1\u7279\u8d28\u548c\u9700\u6c42\u5708\u5b9a\u76ee\u6807\u53d7\u4f17\u7fa4\u4f53\uff0c\u627e\u51c6\u7528\u6237\u5b9a\u4f4d\uff0c\u5c3d\u91cf\u7ec6\u5316\u7528\u6237\u7684\u6027\u522b\u3001\u5e74\u9f84\u3001\u5730\u57df\u7279\u5f81\uff0c\u7136\u540e\u8f85\u4ee5\u9002\u5f53\u7684\u5174\u8da3\u53ca\u884c\u4e3a\u53c2\u6570\u8bbe\u7f6e\uff0c\u5e76\u4e0d\u65ad\u6839\u636e\u6548\u679c\u53ca\u65f6\u8c03\u6574\uff0c\u624d\u80fd\u66f4\u597d\u7684\u964d\u4f4e\u6210\u672c\uff0c\u83b7\u53d6\u66f4\u9002\u5408\u7684\u7528\u6237\u3002<\/p>\n\n\n\n<p>2\uff09\u4f18\u5316\u5e7f\u544a\u7d20\u6750\u3002\u4e00\u5219\u5e7f\u544a\u7684\u597d\u574f\uff0c\u7d20\u6750\u672c\u8eab\u51b3\u5b9a\u4e8680%\u3002\u597d\u7684\u5e7f\u544a\u521b\u610f\u4e0e\u7d20\u6750\uff0c\u5982\u679c\u80fd\u591f\u5524\u8d77\u7528\u6237\u5171\u9e23\u3001\u5f15\u53d1\u5176\u5174\u8da3\u53cd\u9988\uff0c\u90a3\u4e48\u81ea\u7136\u4f1a\u63d0\u9ad8\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u548c\u4e0b\u8f7d\u4ea7\u54c1\u7684\u51e0\u7387\u3002\u7d20\u6750\u4e2d\uff0c\u521b\u610f\u8981\u65b0\u9896\u3001\u80fd\u591f\u5f15\u8d77\u7528\u6237\u5171\u9e23\uff0c\u6587\u5b57\u8981\u5c3d\u91cf\u7b80\u6d01\u3001\u91cd\u70b9\u7a81\u51fa\uff0c\u5e7f\u544a\u5185\u5bb9\u8d28\u91cf\u8981\u6709\u57fa\u672c\u4fdd\u969c\u3002\u6240\u4ee5\u4e0a\u9762\u7684\u6848\u4f8b\u4e2d\uff0c\u6211\u4eec\u4e3a\u4f55\u8981\u5f3a\u8c03\u7d20\u6750\u662f\u5426\u80fd\u591f\u83b7\u5f97\u7528\u6237\u5171\u9e23\uff1f\u5c31\u662f\u8fd9\u4e2a\u9053\u7406<\/p>\n\n\n\n<p>3\uff09\u7ed3\u5408\u54c1\u724c\u5b9a\u4f4d\u4f20\u9012\u54c1\u724c\u548c\u53e3\u7891\uff0c\u4ee5\u63d0\u9ad8\u81ea\u7136\u6d41\u91cf\u3002\u5e7f\u544a\u6240\u4e0d\u5bb9\u5ffd\u89c6\u7684\u4e00\u70b9\u4f5c\u7528\uff0c\u5c31\u662f\u5bf9\u4ea7\u54c1\u54c1\u724c\u7684\u4f20\u9012\u3002\u867d\u7136\u73b0\u5728\u6548\u679c\u578b\u5e7f\u544a\u90fd\u80fd\u6839\u636e\u5b89\u88c5\u6210\u672c\u6765\u8861\u91cf\u5355\u4e2a\u7528\u6237\u83b7\u53d6\u6210\u672c\uff0c\u4f46\u540c\u65f6\u6211\u4eec\u4f9d\u7136\u4e0d\u80fd\u5ffd\u7565\u54c1\u724c\u7684\u529b\u91cf\u3002\u7528\u6237\u6bcf\u4e00\u6b21\u770b\u5230\u4f60\u7684\u5e7f\u544a\uff0c\u90fd\u4f1a\u52a0\u6df1\u4e00\u5c42\u4ed6\u5bf9\u4f60\u4ea7\u54c1\u54c1\u724c\u7684\u8ba4\u77e5\uff0c\u56e0\u6b64\u5728\u5e7f\u544a\u4e2d\u7740\u91cd\u4f20\u9012\u76f8\u540c\u7684\u54c1\u724c\u5b9a\u4f4d\uff0c\u54c1\u724c\u8c03\u6027\uff0c\u5219\u662f\u76f8\u5f53\u6709\u5e2e\u52a9\u7684\u3002\u6240\u4ee5\u6bcf\u4e00\u6b21\u4f60\u5728\u8bbe\u8ba1\u5e7f\u544a\u5ba3\u4f20\u8bed\u3001\u6587\u6848\u548c\u5185\u5bb9\u7684\u65f6\u5019\uff0c\u90fd\u522b\u5fd8\u4e86\u8003\u8651\u4e0a\u54c1\u724c\u4f20\u9012\u7684\u4e00\u81f4\u6027\uff0c\u8ba9\u4f60\u6bcf\u6b21\u7684\u5e7f\u544a\u90fd\u80fd\u52a0\u6df1\u7528\u6237\u5bf9\u54c1\u724c\u7684\u8ba4\u77e5\u3002\u90a3\u4e48\u81ea\u7136\u65b0\u589e\u7528\u6237\u6bd4\u4f8b\u5c31\u4f1a\u63d0\u5347\u3002<\/p>\n\n\n\n<p>4\uff09\u5bf9KPI\u7684\u4f18\u5316\u80fd\u529b\u3002\u5728\u6307\u6807\u4f53\u7cfb\u6846\u67b6\u4e0b\uff0c\u6295\u653e\u4eba\u5458\u4e5f\u9700\u8981\u4e86\u89e3\u5e7f\u544a\u7528\u6237\u5728\u4ea7\u54c1\u5185\u7684\u8868\u73b0\u6570\u636e\uff0c\u5177\u5907\u6839\u636e\u786e\u5b9a\u7684\u8f6c\u5316\u3001\u6d41\u7a0b\u3001\u6d88\u8d39\u4ef7\u503c\u8fd9\u4e9b\u6307\u6807\uff0c\u5bf9\u6bd4\u4e0d\u540c\u6e20\u9053\u548ccampaign\u7684\u6570\u636e\u53bb\u4f18\u5316\u5e7f\u544a\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n<p>\u65e0\u8bba\u505a\u5e7f\u544a\u6295\u653e\u8fd8\u662f\u8425\u9500\u63a8\u5e7f\uff0c\u90fd\u4e0d\u80fd\u8131\u79bb\u81ea\u8eab\u4ea7\u54c1\uff0c\u65e0\u8bba\u505a\u54c1\u724c\u8425\u9500\u3001\u5e7f\u544a\u6295\u653e\u8fd8\u662f\u589e\u957f\u8fd0\u8425\uff0c\u90fd\u8981\u5173\u5fc3\u4ea7\u54c1\u6570\u636e\uff0c\u6240\u4ee5\u5177\u5907\u57fa\u7840\u4ea7\u54c1\u6307\u6807\u8ba4\u77e5\u548c\u6307\u6807\u6570\u636e\u5206\u6790\u80fd\u529b\uff0c\u4e5f\u662f\u4f18\u79c0\u6295\u653e\u4eba\u5458\u7684\u91cd\u8981\u7d20\u8d28\u3002<\/p>\n\n\n\n<p class=\"has-text-align-right\">\u51fa\u54c1\uff1aDaisy\u9edb<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-red-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" title=\"\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\/<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/idouying\" title=\"\u6296\u97f3\u63a8\u5e7f\uff1a\u6296\u97f3\u5173\u952e\u8bcd\u6392\u540d\uff0c\u6296\u97f3\u79cd\u8349\uff0c\u6296\u97f3\u6570\u636e\u76d1\u6d4b\">\u6296\u97f3\u63a8\u5e7f<\/a><\/span>\/\u767e\u5ea6\u7cfb\u63a8\u5e7f\/\u77e5\u4e4e\u63a8\u5e7f\uff1a\u5173\u952e\u8bcd\u6392\u540d\uff0c\u521b\u610f\u77ed\u89c6\u9891\uff0c\u7b14\u8bb0\u79cd\u8349\uff0c\u4ee3\u5199\u4ee3\u53d1\u7b49\uff1b<\/p>\n\n\n\n<p class=\"has-text-color has-luminous-vivid-orange-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)&nbsp;<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" target=\"_blank\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1a\u7b14\u8bb0\u6392\u540d\uff0cKOC\u79cd\u8349\uff0c\u8fbe\u4eba\u7b14\u8bb0\uff0c\u6570\u636e\u4f18\u5316<\/a>\u300b<\/li><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/cgo\/market\/8819.html\" target=\"_blank\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/cgo\/25459.html\" target=\"_blank\">\u9996\u5e2d\u589e\u957f\u5b98\uff1a\u7528\u6237\u589e\u957f\u56e2\u961f\u201c\u6574\u6bb5\u57ae\u6389\u201d\u7684 6 \u4e2a\u539f\u56e0<\/a><\/a>\u300b<\/li><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/quan\/14301.html\" target=\"_blank\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/cgo\/25630.html\" target=\"_blank\">\u521b\u4e1a\u516c\u53f8\u5982\u4f55\u642d\u5efa\u9ad8\u901f\u589e\u957f\u56e2\u961f\uff0c\u5b9e\u73b0\u5feb\u901f\u589e\u957f\uff1f<\/a><\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u63d0\u5230\u5e7f\u544a\u63a8\u5e7f\u4e0e\u7528\u6237\u589e\u957f\uff0c\u521b\u4e1a\u516c\u53f8\u7ba1\u7406\u8005\u7ecf\u5e38\u6709\u8fd9\u4e9b\u56f0\u60d1\uff1a\u589e\u957f\/\u63a8\u5e7f\u56e2\u961f\u5e94\u8be5\u5305\u542b\u54ea\u4e9b\u4eba\u5458\u914d\u7f6e\u5462\uff1f\u5982\u4f55\u8861\u91cf\u5e7f\u544a\u6295\u653e\u6548\u679c\u591f\u4e0d\u591f\u597d\u5462\uff1f\u51b7\u542f\u52a8\u8981\u600e\u4e48\u505a\u6d4b\u8bd5\u5462\uff1f\u2026\u2026 \u4ecb\u7ecd\u5e7f\u544a\u5e73\u53f0\u4f7f\u7528\u3001\u7528\u6237\u589e\u957f\u7406\u2026<\/p>\n","protected":false},"author":1,"featured_media":30902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3851],"tags":[85],"special":[],"class_list":["post-30896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user","tag-85","entry"],"views":227195,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/30896"}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=30896"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/30896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/30902"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=30896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=30896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=30896"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=30896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}