{"id":3133,"date":"2017-12-15T15:06:39","date_gmt":"2017-12-15T07:06:39","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=3133"},"modified":"2017-12-15T15:06:39","modified_gmt":"2017-12-15T07:06:39","slug":"%e4%bc%81%e4%b8%9a%e5%a2%9e%e9%95%bf%e7%9a%84%e5%9f%ba%e7%9f%b3%e6%98%af%e5%b8%82%e5%9c%ba%e3%80%81%e4%ba%a7%e5%93%81%e3%80%81%e6%b8%a0%e9%81%93%e5%92%8c%e5%95%86%e4%b8%9a%e6%a8%a1%e5%bc%8f%e5%9b%9b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/model\/3133.html","title":{"rendered":"\u4f01\u4e1a\u589e\u957f\u7684\u57fa\u77f3\u662f\u5e02\u573a\u3001\u4ea7\u54c1\u3001\u6e20\u9053\u548c\u5546\u4e1a\u6a21\u5f0f\u56db\u5927\u5173\u952e\u8981\u7d20\u4e4b\u95f4\u7684\u76f8\u4e92\u5339\u914d"},"content":{"rendered":"

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<\/p>\n
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- \u52a8\u673a\uff08Motivations\uff09\uff1a\u8fd9\u4e9b\u95ee\u9898\u80cc\u540e\u9690\u85cf\u7684\u52a8\u673a\u662f\u4ec0\u4e48\uff1f\u4e3a\u4ec0\u4e48\u8fd9\u4e9b\u95ee\u9898\u5bf9\u60a8\u7684\u76ee\u6807\u7528\u6237\u5f88\u91cd\u8981\u3002<\/li>\n<\/ul>\n
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    - \u9ecf\u5ea6\uff08Stickiness\uff09\uff1a\u7528\u6237\u5982\u4f55\u624d\u4f1a\u6301\u7eed\u4f7f\u7528\u6211\u4eec\u7684\u4ea7\u54c1\uff1f\u4ea7\u54c1\u7684\u81ea\u7136\u7559\u5b58\u673a\u5236\u662f\u600e\u4e48\u6837\u7684\uff1f<\/li>\n<\/ul>\n
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      \n
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      \n
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      $\"\u901a\u5f80\u4ebf\u4e07\u7f8e\u5143\u7684\u589e\u957f\u4e4b\u8def\uff0c\u8fd9\u56db\u5927\u8981\u7d20\u7f3a\u4e00\u4e0d\u53ef\"$ <\/p>\n
      \u6211\u4eec\u539f\u6765\u7684\u4ef7\u683c\u662f\u514d\u8d39\u6216 10 \u7f8e\u5143\/\u4eba\/\u6708\uff0c\u73b0\u5728\u63a8\u51fa\u7684 25 \u7f8e\u5143\/\u4eba\/\u6708\u7684\u4ef7\u4f4d\uff0c\u8ba9\u7528\u6237\u5fc3\u7406\u4ea7\u751f\u4e86\u66f4\u591a\u7684\u7591\u8651\uff0c\u800c\u4e14\u8fd9\u4e2a\u4ef7\u683c\u5f88\u96be\u9ad8\u6548\u63a8\u52a8\u4f4e\u6210\u672c\u7684\u83b7\u5ba2\u6e20\u9053\uff08 \u75c5\u6bd2\u4f20\u64ad<\/a><\/span>\u548c\u4ed8\u8d39\u63a8\u5e7f\uff09\u3002\u6240\u4ee5\uff0c\u6211\u4eec\u5c1d\u8bd5\u901a\u8fc7\u5185\u5bb9\u8425\u9500\u548c\u7535\u8bdd\u9500\u552e\u7684\u65b9\u5f0f\u552e\u5356 25 \u7f8e\u5143\u4ef7\u4f4d\u7684\u4ea7\u54c1\u3002\u5185\u5bb9\u8425\u9500\u548c\u5165\u7ad9\u5f0f\u9500\u552e\uff08Inbound Sales\uff09\u662f HubSpot \u5386\u53f2\u4e0a\u7684\u4e3b\u8981\u4e1a\u52a1\uff0c\u4f46\u662f\u5728\u4e00\u4e2a\u5145\u6ee1\u6e20\u9053\u4e13\u5bb6\u7684\u516c\u53f8\u91cc\uff0c\u8fd9\u662f\u4e0d\u8d77\u4f5c\u7528\u7684\u3002 25 \u7f8e\u5143\u7684\u4ef7\u4f4d\u6ca1\u6cd5\u652f\u6301\u5185\u5bb9\u8425\u9500\u548c\u5165\u7ad9\u5f0f\u9500\u552e\u66f4\u9ad8\u7684\u83b7\u5ba2\u6210\u672c\u3002\u53e6\u5916\uff0c\u8fd9\u4e2a\u4ef7\u683c\u4e5f\u6ca1\u6709\u8ba9\u6211\u4eec\u83b7\u5f97\u4e00\u5bb6\u5927\u4f01\u4e1a\u5e94\u6709\u7684\u7528\u6237\u6570\u91cf\u3002<\/p>\n
      $\"\u901a\u5f80\u4ebf\u4e07\u7f8e\u5143\u7684\u589e\u957f\u4e4b\u8def\uff0c\u8fd9\u56db\u5927\u8981\u7d20\u7f3a\u4e00\u4e0d\u53ef\"$ <\/p>\n
      \u56e0\u6b64\uff0c\u6211\u4eec\u53d6\u6d88\u4e86 25 \u7f8e\u5143\u4ef7\u4f4d\u7684\u4ea7\u54c1\u5e76\u4e14\u63a8\u51fa\u4e86 50 \u7f8e\u5143\u7684\u4ef7\u4f4d\u7684\u4ea7\u54c1\uff0c\u589e\u52a0\u4e86\u4e00\u4e24\u4e2a\u9644\u52a0\u529f\u80fd\u3002 \u5728Mike Pici \u548c\u5176\u4ed6\u4eba\u7684\u5171\u540c\u52aa\u529b\u4e0b\uff0c50 \u7f8e\u5143\u4ef7\u4f4d\u7684\u4ea7\u54c1\u5f00\u59cb\u6709\u8d8a\u6765\u8d8a\u591a\u7684\u7528\u6237\uff0c\u6536\u5165\u4e5f\u8d8a\u6765\u8d8a\u591a\u3002<\/p>\n
      \u7b2c\u4e94\u9636\u6bb5\uff1a\u6218\u7565\u8f6c\u53d8\uff0c\u53d8\u9769\u4e00\u5207<\/b><\/h3>\n
      \u7ecf\u8fc7\u4e86 18 \u4e2a\u6708\u7684\u52aa\u529b\u548c\u6323\u624e\uff0c\u6211\u4eec\u91cd\u65b0\u786e\u5b9a\u4e86\u8fd9\u56db\u5927\u5143\u7d20\u4e4b\u95f4\u7684\u5339\u914d\u3002\u6bcf\u5468\u6d3b\u8dc3\u7528\u6237\u6570\u91cf\uff08WAU\uff09\u4ece\u51e0\u5343\u589e\u957f\u5230\u4e86\u51e0\u5341\u4e07\uff0c\u6708\u7ecf\u5e38\u6027\u6536\u5165\uff08MRR\uff09\u4e5f\u4ece\u51e0\u5343\u7f8e\u5143\u589e\u957f\u5230\u4e86\u51e0\u5341\u4e07\u7f8e\u5143\u3002\u770b\u8d77\u6765\u5f88\u68d2\uff0c\u5bf9\u4e0d\uff1f\u4f46\u662f\u8fd9\u6837\u7684\u589e\u957f\u4e0d\u4f1a\u6301\u7eed\u5f88\u4e45\uff0c\u6539\u53d8\u4e5f\u52bf\u5728\u5fc5\u884c\u3002<\/p>\n
      \u6211\u8bb0\u5f97\uff0c\u6211\u4eec\u6bcf\u4e2a\u6708\u90fd\u8981\u53c2\u52a0\u4e00\u4e2a\u7ba1\u7406\u5c42\u7684\u4f1a\u8bae\uff0c\u603b\u7ed3\u4e00\u4e0b\u5f53\u524d\u4e1a\u7ee9\u548c\u8fdb\u5c55\u60c5\u51b5\u3002\u4e00\u6b21\uff0c\u4f1a\u4e0a\u6709\u4eba\u63d0\u51fa\u4e86\u4e00\u4e2a\u89c2\u70b9\uff1a\u8fd9\u4e9b\u5ba2\u6237\u770b\u8d77\u6765\u548c HubSpot \u5047\u5b9a\u7684\u6838\u5fc3\u5ba2\u6237\u975e\u5e38\u4e0d\u540c\u3002\u8fd9\u53e5\u8bdd\u5728\u7a7a\u4e2d\u73af\u7ed5\uff0c\u5206\u91cf\u5f88\u91cd\u3002<\/p>\n
      HubSpot Marketing \u6709\u7740\u4e00\u4e2a\u5b8c\u5168\u4e0d\u540c\u7684\u5e02\u573a\u3001\u6a21\u5f0f\u4ee5\u53ca\u6a21\u5f0f\/\u5e02\u573a\u5339\u914d\u3002HubSpot Marketing \u4ea7\u54c1\u7784\u51c6\u4e2d\u7aef\u5e02\u573a\u7684\u5ba2\u6237\uff0c\u5e76\u4e14\u662f\u6bcf\u4e2a\u7528\u6237\u5e73\u5747\u6536\u5165\uff08ARPU\uff09\u4e3a 8K \u5230 10K \u7684\u5546\u4e1a\u6a21\u5f0f\u3002\u4ed6\u4eec\u5904\u4e8e\u4e00\u4e2a\u6a21\u5f0f\/\u5e02\u573a\u5339\u914d\u5b8c\u5168\u4e0d\u540c\u7684\u73af\u5883\u3002<\/p>\n
      HubSpot\u00a0 Sales \u7684\u4f7f\u547d\u662f\u901a\u8fc7\u514d\u8d39\u589e\u503c\u6a21\u5f0f\u642d\u5efa\u4e00\u4e2a\u4ef7\u503c 1 \u4ebf\u7f8e\u5143\u7684\u4ea7\u54c1\u3002\u4e3a\u4e86\u8fbe\u5230\u8fd9\u4e2a\u76ee\u6807\uff0c\u6211\u4eec\u901a\u8fc7\u964d\u4f4e\u6bcf\u4e2a\u7528\u6237\u7684\u5e73\u5747\u6536\u5165\uff08ARPU\uff09\u6765\u5b9e\u73b0\u6a21\u5f0f\/\u5e02\u573a\u5339\u914d\uff0c\u4ee5\u6b64\u89e6\u8fbe\u66f4\u52a0\u5e7f\u6cdb\u7684\u7528\u6237\uff0c\u5176\u4e2d\u5305\u62ec\u8bb8\u591a\u5c0f\u4f01\u4e1a\u4e3b\u3002<\/p>\n
      $\"\u901a\u5f80\u4ebf\u4e07\u7f8e\u5143\u7684\u589e\u957f\u4e4b\u8def\uff0c\u8fd9\u56db\u5927\u8981\u7d20\u7f3a\u4e00\u4e0d\u53ef\"$ <\/p>\n
      \u5728\u6211\u6765\u5230\u516c\u53f8\u4ee5\u524d\u7684\u51e0\u5e74\u91cc\uff0cHubSpot \u5df2\u7ecf\u5927\u80c6\u5730\u628a\u6ce8\u610f\u529b\u96c6\u4e2d\u5728\u4e2d\u7aef\u5e02\u573a\u3002\u4e4b\u524d\u82b1\u8d39\u4e86\u5f88\u591a\u65f6\u95f4\u548c\u7cbe\u529b\u5728\u8fd9\u4e2a\u9886\u57df\uff0c\u8fd9\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u8d4c\u6ce8\uff1b\u5982\u679c\u518d\u6b21\u8f6c\u578b\u7684\u8bdd\uff0c\u4f1a\u5e26\u6765\u975e\u5e38\u5927\u7684\u75db\u82e6\u3002<\/p>\n
      \u6709\u4eba\u63d0\u51fa\u5efa\u8bae\uff0c\u6211\u4eec\u53ef\u4ee5\u628a\u5168\u90e8\u8d44\u6e90\u805a\u7126\u5728\u4e2d\u7aef\u5e02\u573a\u3002\u95ee\u9898\u662f\uff0c\u8fd9\u6837\u4f1a\u7834\u574f\u6211\u4eec\u4e4b\u524d\u00a0 HubSpot Sales \u4ea7\u54c1\u7684\u5546\u4e1a\u6a21\u5f0f\/\u5e02\u573a\u5339\u914d\uff0c\u5e76\u4e14\u8ba9\u6211\u4eec\u504f\u79bb 1 \u4ebf\u7f8e\u5143\u7684\u76ee\u6807\u3002<\/p>\n
      $\"\u901a\u5f80\u4ebf\u4e07\u7f8e\u5143\u7684\u589e\u957f\u4e4b\u8def\uff0c\u8fd9\u56db\u5927\u8981\u7d20\u7f3a\u4e00\u4e0d\u53ef\"$ <\/p>\n
      \u5b9e\u9645\u4e0a\u6211\u4eec\u53ea\u6709\u4e24\u4e2a\u9009\u62e9\uff1a<\/p>\n
      1.\u9009\u62e9\u539f\u6709\u7684\u5546\u4e1a\u6a21\u5f0f<\/b><\/h4>\n
      \u4ecd\u7136\u9009\u62e9\u589e\u503c\u670d\u52a1\uff0c\u8ba9\u7528\u6237\u4ed8\u8d39\u7684\u7591\u8651\u66f4\u5c11\uff0c\u7ebf\u4e0a\u89e6\u8fbe\uff0c\u5ba2\u5355\u4ef7\u4f4e\uff0c\u4f46\u662f\u8986\u76d6\u66f4\u591a\u4e0d\u540c\u7c7b\u578b\u7684\u5e02\u573a\uff0c\u8fdc\u79bb\u6838\u5fc3\u7684\u4e2d\u7aef\u5e02\u573a\u5ba2\u6237\u3002\u5c31\u50cf\u8fc7\u53bb\u4e00\u6837\uff0c\u56e0\u4e3a\u6211\u4eec\u5df2\u7ecf\u7528\u8fc7\u53bb\u7684\u6210\u529f\u6570\u636e\u8bc1\u660e\u4e86\u8fd9\u6761\u8def\u662f\u884c\u5f97\u901a\u7684\u3002\u4f46\u662f\u8fd9\u4e5f\u610f\u5473\u7740\uff0c\u6211\u4eec\u9700\u8981\u4fdd\u6301\u8fd9\u4e2a\u8def\u5f84\u6301\u7eed\u589e\u957f\uff0c\u4e3a\u5e7f\u6cdb\u7684\u76ee\u6807\u7528\u6237\u5efa\u7acb\u66f4\u597d\u7684\u4ea7\u54c1\uff0c\u75c5\u6bd2\u4f20\u64ad\u548c\u4ed8\u8d39\u4ef7\u683c\u90fd\u8981\u4e0b\u8c03\uff0c\u624d\u80fd\u6301\u7eed\u589e\u957f\u3002<\/p>\n
      2.\u9009\u62e9\u4e2d\u7aef\u5e02\u573a<\/b><\/h4>\n
      \u628a\u91cd\u5fc3\u653e\u5728\u4e2d\u7aef\u5e02\u573a\u7684\u5ba2\u6237\u4e0a\u3002\u7ed3\u679c\u5c31\u662f\uff0c\u6211\u4eec\u9700\u8981\u8c03\u6574\u5176\u4ed6\u7684\u4e00\u5207\uff0c\u5305\u62ec\u4ea7\u54c1\u3001\u6e20\u9053\u4ee5\u53ca\u5546\u4e1a\u6a21\u5f0f\u3002\uff08\u8bf7\u8c28\u8bb0\uff0c\u4e00\u65e6\u4f60\u8c03\u6574\u4e86\u6846\u67b6\u4e2d\u7684\u4efb\u4f55\u4e00\u4e2a\u5143\u7d20\uff0c\u5176\u4ed6\u5143\u7d20\u4e5f\u9700\u8981\u8c03\u6574\u4ee5\u8fbe\u5230\u4e92\u76f8\u5339\u914d\uff09<\/p>\n
      \u8fd9\u662f\u4e00\u4e2a\u8270\u96be\u800c\u75db\u82e6\u7684\u9009\u62e9\u3002\u6700\u7ec8\u6211\u4eec\u9009\u62e9\u4e86\u4e2d\u7aef\u5e02\u573a\uff0c\u968f\u4e4b\u5f00\u59cb\u4e00\u7cfb\u5217\u7684\u6218\u7565\u8f6c\u53d8\uff1a<\/p>\n
      \n
      \u4ea7\u54c1 – 10 \u7f8e\u5143\/\u6708\u7684\u4ea7\u54c1\u88ab\u6211\u4eec\u5f7b\u5e95\u4e0b\u7ebf\u4e86\uff0c\u628a\u8fd9\u4e9b\u529f\u80fd\u653e\u5728\u4e86 50 \u7f8e\u5143\/\u6708\u7684\u4ea7\u54c1\u7ec4\u5408\u91cc\u3002\u6b64\u5916\uff0c\u9488\u5bf9\u5168\u65b0\u5b9a\u4e49\u7684\u5e02\u573a\u75db\u70b9\uff0c\u6211\u4eec\u628a 50 \u7f8e\u91d1\/\u6708\u7684\u529f\u80fd\u589e\u52a0\u4e86\u8fd1\u4e00\u500d\u3002<\/li>\n
      \u6e20\u9053 – \u6211\u4eec\u5927\u5e45\u5ea6\u51cf\u5c11\u4e86\u75c5\u6bd2\u5f0f\u4f20\u64ad\u548c\u4ed8\u8d39\u63a8\u5e7f\u65b9\u9762\u7684\u52aa\u529b\uff0c\u5e76\u5728\u5185\u5bb9\u8425\u9500\u548c\u7535\u8bdd\u9500\u552e\u65b9\u9762\u6295\u5165\u7ffb\u756a\uff0c\u4ee5\u6b64\u6765\u8fbe\u5230\u6e20\u9053\/\u6a21\u5f0f\u5339\u914d\u548c\u6a21\u5f0f\/\u5e02\u573a\u5339\u914d\u3002<\/li>\n
      \u5546\u4e1a\u6a21\u5f0f \u2013 \u6211\u4eec\u5c06 50 \u7f8e\u5143\u4ef7\u4f4d\u4ea7\u54c1\u7684\u9500\u552e\u91cf\u7ffb\u756a\uff0c\u5e74\u6536\u5165\u4e5f\u589e\u52a0\u4e86\uff0c\u4ee5\u8fbe\u5230\u6e20\u9053\/\u5546\u4e1a\u6a21\u5f0f\u5339\u914d\u548c\u5546\u4e1a\u6a21\u5f0f\/\u5e02\u573a\u5339\u914d\u3002<\/li>\n<\/ul>\n
      \u5168\u65b0\u7684\u5339\u914d\u753b\u5e03\u770b\u8d77\u6765\u5c31\u662f\u8fd9\u6837\u7684\uff1a<\/p>\n
      $\"\u901a\u5f80\u4ebf\u4e07\u7f8e\u5143\u7684\u589e\u957f\u4e4b\u8def\uff0c\u8fd9\u56db\u5927\u8981\u7d20\u7f3a\u4e00\u4e0d\u53ef\"$ <\/p>\n
      \u8f6c\u578b\u662f\u75db\u82e6\u7684\u3002\u6211\u4eec\u82b1\u4e86 18 \u4e2a\u6708\u7684\u65f6\u95f4\u91c7\u7528\u4e86\u4e0d\u540c\u7684\u7b56\u7565\uff0c\u5e76\u4e14\u5b66\u5230\u4e86\u5927\u91cf\u5173\u4e8e\u65b0\u6e20\u9053\u548c\u5546\u4e1a\u6a21\u5f0f\u7684\u77e5\u8bc6\u3002\u6700\u7ec8\uff0c\u7ed3\u679c\u8bc1\u660e\u6211\u4eec\u8f6c\u578b\u662f\u4e00\u4e2a\u6b63\u786e\u7684\u51b3\u5b9a\u3002\u8fd9\u4e00\u8f6c\u578b\u5e2e\u52a9\u6211\u4eec\u6253\u5f00\u4e86\u4e0b\u4e00\u4e2a\u4e3b\u8981\u7684\u589e\u957f\u9636\u6bb5\uff0c\u5c06\u516c\u53f8\u7684 DNA \u590d\u5236\u5230\u65b0\u7684\u4e1a\u52a1\u4e0a\uff0c\u4e5f\u80fd\u66f4\u597d\u7684\u5b8c\u6210\u516c\u53f8\u7684\u4f7f\u547d\u3002<\/p>\n
      \u6211\u7684\u6536\u83b7<\/b><\/h3>\n
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