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class=\"wp-image-36453\"\/><\/figure><\/div>\n\n\n\n<p>\u4ef7\u503c\u590d\u6742\u5ea6\u6a21\u578b\uff0c\u5176\u5b9e\u5c31\u662f\u6211\u4eec\u5e38\u8bf4\u7684ROI\uff0c\u4efb\u4f55\u9700\u6c42\uff0c\u751a\u81f3\u4efb\u4f55\u4e8b\u513f\uff0c\u90fd\u6709ROI\uff0c\u4e8e\u662f\uff0c\u5f53\u4f60\u80fd\u591f\u753b\u4e00\u4e2a\u5750\u6807\u56fe\uff0c\u4e00\u4e2a\u8f74\u8fbe\u6807\u6295\u5165\uff0c\u53e6\u4e00\u4e2a\u8f74\u4ee3\u8868\u6536\u76ca\uff0c\u4f60\u5c31\u53ef\u4ee5\u4f7f\u7528\u8fd9\u4e2a\u6a21\u578b\u6765\u8bf4\u670d\u5bf9\u65b9\u3002<\/p>\n\n\n\n<p>\u901a\u5e38\uff0c\u8fd9\u4e2a\u6a21\u578b\u7528\u6765\u8bf4\u670dLeader\u4eec\u6bd4\u8f83\u6709\u6548\u3002<\/p>\n\n\n\n<p>\u56db\u8c61\u9650\u6cd5\uff0c\u5176\u5b9e\u5c31\u662f\u7d27\u6025\u4e14\u91cd\u8981\u3001\u7d27\u6025\u4e0d\u91cd\u8981\u3001\u91cd\u8981\u4e0d\u7d27\u6025\u3001\u4e0d\u7d27\u6025\u4e5f\u4e0d\u91cd\u8981\u7684\u5212\u5206\u65b9\u6cd5\uff0c\u4e00\u822c\u6765\u8bf4\uff0c\u5bf9\u4e8e\u8d8a\u662f\u7d27\u6025\u91cd\u8981\u7684\u9700\u6c42\uff0c\u8d8a\u5e94\u8be5\u7528\u8fd9\u79cd\u65b9\u6cd5\u6765\u5448\u73b0\uff0c\u597d\u5904\u662f\uff0c\u53ef\u4ee5\u514d\u53bb\u8ba1\u7b97ROI\uff0c\u574f\u5904\u662f\uff0c\u4f60\u8fd8\u662f\u8981\u8bc1\u660e\u5176\u80cc\u540e\u7684\u4ef7\u503c\uff0c\u53ea\u4e0d\u8fc7\uff0c\u672a\u5fc5\u662f\u5e26\u6765\u597d\u5904\uff0c\u4e5f\u53ef\u4ee5\u662f\u51cf\u5c11\u635f\u5931\u3002<\/p>\n\n\n\n<p>\u52a0\u6743\u8bc4\u5206\uff0c\u53ef\u4ee5\u8bf4\u662f\u4ef7\u503c\u590d\u6742\u5ea6\u6a21\u578b\u7684\u4e00\u4e2a\u7b80\u5316\u6a21\u578b\uff0c\u4e0d\u5c55\u5f00\u4e86\u3002<\/p>\n\n\n\n<p>KANO\u6a21\u578b\u7684\u4f7f\u7528\uff0c\u5b83\u7684\u5212\u5206\u4f9d\u636e\u662f\u4ece\u7528\u6237\u7684\u9700\u6c42\u4e0e\u611f\u53d7\u51fa\u53d1\uff0c\u5c06\u9700\u6c42\u5212\u5206\u4e3a\uff1a\u57fa\u672c\u9700\u6c42\uff08\u4e0d\u6ee1\u8db3\u5c31\u518d\u89c1\uff09\u3001\u671f\u671b\u9700\u6c42\uff08\u5982\u679c\u80fd\u6ee1\u8db3\uff0c\u6211\u4f1a\u66f4\u5f00\u5fc3\uff0c\u5982\u679c\u4e0d\u6ee1\u8db3\uff0c\u6211\u53ef\u80fd\u4f1a\u4e0d\u5f00\u5fc3\uff09\u3001\u9b45\u529b\u9700\u6c42\uff08\u6211\u4f1a\u975e\u5e38\u60ca\u8bb6\u4f60\u5c45\u7136\u6ee1\u8db3\u4e86\u8fd9\u4e2a\u9700\u6c42\uff0c\u867d\u7136\u4f60\u4e0d\u63d0\u4f9b\u6211\u4e5f\u4e0d\u4f1a\u89c9\u5f97\u5931\u671b\uff09\u3001\u53cd\u5411\u9700\u6c42\uff08\u4f60\u5c45\u7136\u5e72\u4e86\u8fd9\u79cd\u5403\u529b\u4e0d\u8ba8\u597d\u7684\u4e8b\u513f\uff0c\u4f60\u662f\u4e0d\u662f\u50bb*\uff09\u3001\u65e0\u5dee\u5f02\u9700\u6c42\uff08\u505a\u4e0d\u505a\u90fd\u65e0\u6240\u8c13\uff0c\u4f60\u7231\u505a\u4e0d\u505a\uff0c\u6211\u7231\u7528\u4e0d\u7528\uff09\u3002\u4f60\u4f1a\u53d1\u73b0\u9488\u5bf9KANO\u6a21\u578b\u5c31\u662f\u4e00\u4e2aBetter-Worse\u7684\u4e8c\u7ef4\u5206\u6790\uff0c\u4f60\u53ef\u4ee5\u8ba4\u4e3a\u8fd9\u662f\u4e00\u4e2a\u4f53\u9a8c\u89d2\u5ea6\u7684\u68c0\u6d4b\u5de5\u5177\u3002<\/p>\n\n\n\n<p>SWOT\u5206\u6790\uff0c\u8fd9\u4e2a\u53ef\u4ee5\u4e0d\u591a\u8bf4\uff0c\u5c31\u662f\u4f18\u52bf\uff08\u4f60\u6bd4\u8c01\u597d\u5728\u54ea\u513f\uff09\u3001\u52a3\u52bf\uff08\u4f60\u6bd4\u8c01\u5dee\u5728\u54ea\u513f\uff09\u3001\u6311\u6218\uff08\u6709\u4ec0\u4e48\u4f1a\u963b\u788d\u6211\uff09\u3001\u673a\u4f1a\uff08\u6709\u4ec0\u4e48\u4f1a\u7ed9\u6211\u52a0Buff\uff09\uff0c\u901a\u5e38\u4f18\u52bf\u3001\u52a3\u52bf\u548c\u6311\u6218\u3001\u673a\u9047\u90fd\u662f\u76f8\u4e92\u8f6c\u5316\u7684\u3002<\/p>\n\n\n\n<p>Vincent\u653e\u51fa\u8fd9\u5f20\u56fe\u7684\u610f\u601d\u662f\uff1a\u4f60\u9700\u8981\u7ad9\u5728\u4ea7\u54c1\u548c\u5f00\u53d1\u53bb\u8bc4\u4f30\u4ef7\u503c\u7684\u5c42\u9762\u53bb\u601d\u8003\u548c\u7ec4\u7ec7\u81ea\u5df1\u7684\u9700\u6c42\u4ef7\u503c\uff0c\u4ece\u800c\u5b8c\u6210\u4ef7\u503c\u8ba4\u5b9a\u7684\u4e00\u81f4\u6027\u3002<\/p>\n\n\n\n<p>\u9664\u6b64\u4e4b\u5916\uff0c\u8fd8\u6709\u5f88\u591a\u7ec6\u8282\u4e0a\u7684\u5efa\u8bae\uff0c\u8b6c\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1\u3001\u5bf9\u4e8e\u4efb\u4f55\u7684\u9700\u6c42\uff0c\u4e8b\u5148\u4e86\u89e3\u6280\u672f\u5b9e\u73b0\u7684\u590d\u6742\u5ea6\uff0c\u90fd\u4f1a\u5bf9\u63a8\u8fdb\u9700\u6c42\u5b9e\u73b0\u6709\u5e2e\u52a9\u3002<\/li><li>2\u3001\u4ece\u6027\u522b\u4f18\u52bf\u89d2\u5ea6\u51fa\u53d1\uff0c\u53ef\u4ee5\u8003\u8651\u7531\u5973\u6027\u5458\u5de5\u4f5c\u4e3a\u63a5\u53e3\u4eba\u53bb\u5bf9\u63a5\u76f8\u5173\u7684\u4ea7\u54c1\u4e0e\u5f00\u53d1\u3002<\/li><li>3\u3001\u5229\u7528\u89c4\u5219\u4e0e\u5229\u7528\u4eba\u6027\u90fd\u53ef\u4ee5\u6210\u4e3a\u9700\u6c42\u6c9f\u901a\u7684\u65b9\u6cd5\u4e0e\u6280\u5de7\u3002<\/li><li>4\u3001\u53ca\u65f6\u547c\u53eb\u4e0a\u7ea7\u7684\u534f\u8c03\uff0c\u4e5f\u6709\u5229\u4e8e\u63a8\u52a8\u9700\u6c42\u5b9e\u73b0\u3002<\/li><li>5\u3001\u5634\u751c\u4e00\u4e9b\u6ca1\u574f\u5904\uff0c\u6539\u5584\u90e8\u95e8\u95f4\u7684\u5173\u7cfb\uff0c\u4ece\u7ec6\u5fae\u7684\u4e8b\u513f\u5f00\u59cb\u505a\u8d77\uff0c\u90e8\u95e8\u5173\u7cfb\u548c\u8c10\uff0c\u4e00\u6837\u6709\u5229\u4e8e\u9700\u6c42\u63a8\u8fdb\u3002<\/li><\/ul>\n\n\n\n<p>\u672c\u671f\u4f1a\u5458\u7cbe\u9009\u5c31\u5230\u8fd9\u91cc\uff0c\u5e0c\u671b\u5bf9\u4f60\u6709\u5e2e\u52a9\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u2014\u2014 \u6b22\u8fce\u5728\u7ebf\u6295\u7a3f \u2014\u2014<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" title=\"\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\/<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/idouying\" title=\"\u6296\u97f3\u63a8\u5e7f\uff1a\u6296\u97f3\u5173\u952e\u8bcd\u6392\u540d\uff0c\u6296\u97f3\u79cd\u8349\uff0c\u6296\u97f3\u6570\u636e\u76d1\u6d4b\">\u6296\u97f3\u63a8\u5e7f<\/a><\/span>\/\u767e\u5ea6\u7cfb\u63a8\u5e7f\/\u77e5\u4e4e\/\u5fae\u535a\u7b49\u5e73\u53f0\u63a8\u5e7f\uff1a\u5173\u952e\u8bcd\u6392\u540d\uff0c\u7b14\u8bb0\u79cd\u8349\uff0c\u6570\u636e\u4f18\u5316\u7b49\uff1b<\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/channel\" target=\"_blank\" rel=\"noreferrer noopener\">\u589e\u957f\u5bfc\u822a\uff1a\u9ad8\u6548\u589e\u957f\u5de5\u5177\u6574\u7406<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" target=\"_blank\" rel=\"noreferrer noopener\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1a\u7b14\u8bb0\u6392\u540d\uff0c\u4ee3\u5199\u4ee3\u53d1\uff0c\u63a2\u5e97\u5408\u4f5c<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/TBGG\">\u6dd8\u5b9d\u901b\u901b\u8425\u9500\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u8fbe\u4eba\u7b14\u8bb0\uff0c\u7b14\u8bb0\u64b0\u5199\uff0c\u62cd\u7167\u6444\u5f71<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth 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