{"id":36943,"date":"2021-04-28T12:44:41","date_gmt":"2021-04-28T04:44:41","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=36943"},"modified":"2021-04-28T12:45:24","modified_gmt":"2021-04-28T04:45:24","slug":"%e6%9d%8e%e5%8f%ab%e5%85%bd%e8%af%b4%e3%80%8c%e5%a2%9e%e9%95%bf%e6%9c%89%e6%80%aa%e5%9c%88%e3%80%8d%ef%bc%8c%e9%82%a3%e5%a2%9e%e9%95%bf%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/36943.html","title":{"rendered":"\u674e\u53eb\u517d\u8bf4\u300c\u589e\u957f\u6709\u602a\u5708\u300d\uff0c\u90a3\u589e\u957f\u662f\u4ec0\u4e48\uff1f"},"content":{"rendered":"\n<p><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf\" title=\"\u589e\u957f\" target=\"_blank\">\u589e\u957f<\/a><\/span>\uff0c\u662f\u4e00\u7cfb\u5217\u8fde\u7eed\u53d1\u751f\u7684\u52a8\u4f5c\u4ea7\u751f\u7684\u7ed3\u679c\u3002\u597d\u7684\u7ed3\u679c\uff0c\u6b63\u589e\u957f\uff1b\u4e0d\u597d\u7684\u7ed3\u679c\uff0c\u8d1f\u589e\u957f\u548c\u65e0\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u6240\u8c13\u7684\u300c\u589e\u957f\u602a\u5708\u300d\uff0c\u5176\u5b9e\u662f\u589e\u957f\u74f6\u9888\u3002\u589e\u957f\u98de\u8f6e\u201c\u591a\u201d\u4e86\uff0c\u5f88\u591a\u4eba\u90fd\u4f53\u9a8c\u5230\u4e00\u79cd\u65e0\u529b\u611f\u3001\u52b3\u7d2f\u611f\uff0c\u611f\u89c9\u50cf\u88ab\u62ff\u7740\u97ad\u5b50\u8ffd\u7740\u75af\u72c2\u5954\u8dd1\uff0c\u4f46\u8fd9\u4e48\u5168\u529b\u4ee5\u8d74\u5374\u5f88\u96be\u518d\u53d6\u5f97\u66f4\u5927\u7684\u6210\u5c31\uff0c\u6211\u4eec\u4ecd\u7136\u5728\u4e0d\u65ad\u5f00\u53d1\u4ea7\u54c1\u3001\u7814\u7a76\u6d41\u91cf\uff0c\u4e0d\u65ad\u518d\u4f18\u5316\u7ec4\u7ec7\u3001\u63d0\u9ad8\u80fd\u529b\uff0c\u4f46\u5c31\u662f\u5f88\u96be\u7a81\u7834\uff0c\u4e00\u76f4\u5728\u539f\u5730\u5f98\u5f8a\u3002<\/p>\n\n\n\n<p>\u8fd9\u65f6\uff0c\u4f60\u4f1a\u611f\u89c9\u597d\u50cf\u8fdb\u5165\u4e86\u589e\u957f\u7684\u74f6\u9888\u3002\u4ef7\u503c\u521b\u9020\uff0c\u662f\u300c\u589e\u957f\u602a\u5708\u300d\u7684\u7834\u5c40\u601d\u8def\u8f6c\u53d8\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e00\u3001\u589e\u957f\u662f\u4ec0\u4e48<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u767e\u5ea6\u767e\u79d1\u57fa\u672c\u5b9a\u4e49\u79f0\uff1a\u589e\u957f\u5373\u7ecf\u6d4e\u589e\u957f\uff0c\u72ed\u4e49\u6307GDP\u589e\u957f\uff0c\u589e\u957f\u5c5e\u4e8e\u5b8f\u89c2\u7ecf\u6d4e\u8303\u7574\u3002<\/p><\/blockquote>\n\n\n\n<p>\u589e\u957f\u5728\u7ecf\u6d4e\u5b66\u9886\u57df\u7684\u5b9a\u4e49\uff1a\u6240\u8c13\u201c\u589e\u957f\u201d\uff0c\u5c31\u662f\u6307\u8fde\u7eed\u53d1\u751f\u7684\u7ecf\u6d4e\u4e8b\u5b9e\u7684\u53d8\u52a8\uff0c\u5176\u610f\u4e49\u5c31\u662f\u6bcf\u4e00\u5355\u4f4d\u65f6\u95f4\u7684\u589e\u591a\u6216\u51cf\u5c11\uff0c\u80fd\u591f\u88ab\u7ecf\u6d4e\u4f53\u7cfb\u6240\u5438\u6536\u800c\u4e0d\u4f1a\u53d7\u5230\u5e72\u6270\u3002\u4eba\u53e3\u7684\u589e\u957f\uff0c\u5f15\u8d77\u6bcf\u5e74\u81f3\u591a\u767e\u5206\u4e4b\u51e0\u7684\u52b3\u52a8\u4f9b\u7ed9\u91cf\u7684\u589e\u52a0\uff08\u5386\u53f2\u4e0a\u6bcf\u5e74\u589e\u52a03%\u5c31\u5df2\u7ecf\u662f\u9ad8\u7684\u4e86\uff09\uff0c\u5c31\u662f\u7a81\u51fa\u7684\u4f8b\u5b50\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5bf9\u4e8e\u56fd\u5bb6\u6765\u8bf4\uff0c\u589e\u957f\u66f4\u591a\u6307\u7684\u662f\u56fd\u6c11\u7ecf\u6d4e\u6c34\u5e73\u7684\u589e\u957f\uff1b<\/li><li>\u5bf9\u4e8e\u516c\u53f8\u6765\u8bf4\uff0c\u589e\u957f\u66f4\u591a\u6307\u7684\u662f\u63d0\u4f9b\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u80fd\u5426\u6ee1\u8db3\u66f4\u591a\u6d88\u8d39\u8005\u7684\u9700\u6c42\uff1b<\/li><li>\u5bf9\u4e8e\u4e1a\u52a1\u6765\u8bf4\uff0c\u589e\u957f\u66f4\u591a\u6307\u7684\u662f\u4ea7\u54c1\/\u670d\u52a1\uff0c\u80fd\u5426\u5e26\u6765\u4e1a\u52a1\u6307\u6807\u7684\u589e\u957f\u3002\u53ef\u80fd\u662f\u7528\u6237\u91cf\u7ea7\uff0c\u4e5f\u53ef\u80fd\u662f\u4e1a\u52a1\u9500\u552e\u3002<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e8c\u3001\u5e02\u573a\u5982\u4f55\u5b9a\u4f4d\u589e\u957f<\/h2>\n\n\n\n<p>\u8bf4\u5230\u589e\u957f\uff0c\u4e00\u822c\u6307\u7684\u662f\u516c\u53f8\u4e1a\u52a1\u8303\u7574\uff0c\u4f1a\u5305\u542b\u7528\u6237\u589e\u957f\u3001\u8425\u6536\u589e\u957f\uff0c\u968f\u7740\u4e92\u8054\u7f51\u4f01\u4e1a\u7528\u6237\u89c4\u6a21\u7684\u6025\u5267\u6269\u5927\u5230\u5e02\u573a\u76f8\u5bf9\u74f6\u9888\u9636\u6bb5\u3002<\/p>\n\n\n\n<p>\u4e8e\u662f\u9010\u6e10\u51fa\u73b0\u300c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span> Growth Hacker\u300d\uff0c\u5728\u6570\u636e\u5206\u6790\u57fa\u7840\u4e0a\uff0c\u5229\u7528\u4ea7\u54c1\u6216\u6280\u672f\u624b\u6bb5\u6765\u83b7\u53d6\u81ea\u53d1\u589e\u957f\u7684\u8fd0\u8425\u624b\u6bb5\u3002\u4e0d\u53ef\u5426\u8ba4\u7684\u662f\uff0c\u5b83\u662f\u6b63\u5728\u9010\u6e10\u5f15\u9886\u548c\u91cd\u5851\u4e92\u8054\u7f51\u884c\u4e1a\u8425\u9500\u548c\u589e\u957f\u7684\u7406\u5ff5\u3002<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\u6700\u7ecf\u5178\u7684\u6a21\u5f0f\u662f\u300cAARRR\u300d\u8f6c\u5316\u6f0f\u6597\u6a21\u578b\u3002<\/p>\n\n\n\n<p>\u76ee\u524d\u56fd\u5185\u5df2\u4e0d\u4e4f\u6709\u516c\u53f8\u5c1d\u8bd5\u901a\u8fc7\u589e\u957f\u9ed1\u5ba2\u6765\u83b7\u53d6\u4ea7\u54c1\u521d\u671f\u7684\u5feb\u901f\u589e\u957f\uff0c\u800c\u5728\u8fd9\u4e9b\u516c\u53f8\u5185\u90e8\u5f80\u5f80\u4f1a\u8bbe\u6709\u300c\u589e\u957f\u9ed1\u5ba2\u300d\u7684\u804c\u4f4d\uff0c\u4e5f\u88ab\u79f0\u4e3a\u300c\u7528\u6237\u589e\u957f\u5de5\u7a0b\u5e08\u300d\uff0c\u300c\u4ea7\u54c1\u7ecf\u7406\u300d\uff0c\u56f4\u7ed5\u589e\u957f\u5c55\u5f00\u5de5\u4f5c\u7684\u56e2\u961f\u4e5f\u88ab\u79f0\u4e3a\u300c\u589e\u957f\u56e2\u961f\u300d\uff0c\u5176\u4e3b\u8981\u804c\u80fd\u90fd\u4e0e\u589e\u957f\u5bc6\u4e0d\u53ef\u5206\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/04\/SVqRe09IsST1ry.png\" alt=\"\u674e\u53eb\u517d\u8bf4\u300c\u589e\u957f\u6709\u602a\u5708\u300d\uff0c\u90a3\u589e\u957f\u662f\u4ec0\u4e48\uff1f\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e09\u3001\u5b9e\u9645\u7684\u589e\u957f\u8303\u7574\uff08\u4e1a\u52a1\u3001\u516c\u53f8\uff09<\/h2>\n\n\n\n<p>\u5f53\u6211\u4eec\u5728\u8c08\u8bba\u589e\u957f\uff0c\u6211\u4eec\u7a76\u7adf\u8c08\u8bba\u7684\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p>\u589e\u957f\u7684\u672c\u8d28\uff0c\u4e00\u7cfb\u5217\u8fde\u7eed\u53d1\u751f\u7684\u52a8\u4f5c\u4ea7\u751f\u7684\u7ed3\u679c\u3002\u5bf9\u4e8e\u4e1a\u52a1\u6765\u8bf4\uff0c\u6d1e\u5bdf\u65b0\u7684\u7528\u6237\u9700\u6c42\u70b9\u3001\u6316\u6398\u5230\u65b0\u7684\u5e02\u573a\u6d88\u8d39\u573a\u666f\uff0c\u662f\u589e\u957f\u7684\u9a71\u52a8\u529b\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/04\/SVqRe0r193lw2t.png\" alt=\"\u674e\u53eb\u517d\u8bf4\u300c\u589e\u957f\u6709\u602a\u5708\u300d\uff0c\u90a3\u589e\u957f\u662f\u4ec0\u4e48\uff1f\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u7528\u6237\u589e\u957f<\/h3>\n\n\n\n<p>\u901a\u8fc7\u4eba\u6d41\u51c0\u589e\u957f\u6765\u770b\uff0c\u7528\u6237\u589e\u957f=\u65b0\u589e\u7528\u6237-\u6d41\u5931\u7528\u6237\uff0c\u5f53\u7edd\u5bf9\u503c\uff1e0\uff0c\u7528\u6237\u6b63\u589e\u957f\uff0c\u5f53\u7edd\u5bf9\u503c\uff1c0\uff0c\u7528\u6237\u8d1f\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u589e\u957f\u65b9\u5f0f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5ba3\u4f20\u589e\u957f\uff1a\u901a\u8fc7\u54c1\u724c\u63a8\u5e7f\u6216\u8005\u7ad9\u5916\u6e20\u9053KOL\u7684\u4f20\u64ad\u8fdb\u884c\u589e\u957f\uff0c\u8fd9\u4f1a\u662f\u5927\u591a\u6570\u516c\u53f8\u7684\u91cd\u8981\u589e\u957f\u6e20\u9053\uff1b<\/li><li>\u6d3b\u52a8\u589e\u957f\uff1a\u5305\u542b\u88c2\u53d8\u6d3b\u52a8\u3001\u8425\u9500\u6d3b\u52a8\u7b49\uff0c\u88c2\u53d8\u6d3b\u52a8\u4e3b\u8981\u662f\u901a\u8fc7\u793e\u4ea4\u53bb\u88c2\u53d8\uff0c\u8425\u9500\u6d3b\u52a8\uff0c\u8f7d\u4f53\u53ef\u80fd\u5c31\u662f\u5ba3\u4f20\u8d44\u6e90\u548c\u7528\u6237\u4f20\u64ad\uff1b<\/li><li>\u53e3\u7891\u589e\u957f\uff1a\u589e\u957f\u5f53\u4e2d\u6709\u4e00\u7c7b\u8425\u9500\u662f\u7206\u6b3e\u8425\u9500\uff0c\u4e3b\u8981\u9760\u7684\u5c31\u662f\u5927\u4f17\u4f20\u64ad\u3002\u4f46\u662f\u597d\u7684\u4ea7\u54c1\uff0c\u5927\u4f17\u57cb\u5355\u52bf\u5fc5\u4f1a\u51fa\u73b0\u4eba\u4f20\u4eba\u73b0\u8c61\u3002<\/li><\/ul>\n\n\n\n<p>\u7528\u6237\u589e\u957f\u7684\u4ef7\u503c\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7528\u6237\u589e\u957f\u53ea\u662f\u8868\u9762\uff0c\u8981\u7684\u662f\u8425\u6536\u589e\u957f\u3002\u4ece\u516c\u53f8\u7684\u6574\u4f53\u89d2\u5ea6\u6765\u770b\uff0c\u7528\u6237\u589e\u957f\u53ea\u662f\u91cf\u7ea7\u6570\u636e\uff0c\u6211\u4eec\u66f4\u591a\u8981\u5173\u6ce8\u7684\u662f\u589e\u957f\u6765\u7684\u7528\u6237\u662f\u5426\u5e26\u6765\u66f4\u5927\u7684\u8425\u6536\uff0c\u8fd9\u624d\u662f\u516c\u53f8\u7684\u8fd0\u8425\u76ee\u7684\uff1b<\/li><li>LTV &gt; CAC\uff0c\u6bcf\u589e\u957f\u4e00\u4e2a\u4eba\uff0c\u4e3a\u516c\u53f8\u5e26\u6765\u65b0\u589e\u7684\u4e00\u4efd\u6536\u5165\uff1b<\/li><li>ROI \u8981\u4e3a\u6b63\u3002<\/li><\/ul>\n\n\n\n<p>\u589e\u957f\u52a8\u4f5c\u4f9d\u9644\u5185\u5bb9\u7684\u91cd\u8981\u6027\uff0c\u9700\u8981\u662f\u4e00\u6b3eMVP\u6a21\u578b\u9700\u8981\u8fbe\u5230RFM\u518d\u8fdb\u884c\u653e\u91cf\u63a8\u5e7f\uff0c\u4e0d\u7136\u6fc0\u8fdb\u7684\u63a8\u5e7f\u7b56\u7565\uff0c\u53ef\u80fd\u4f1a\u9020\u6210\u7528\u6237\u7684\u6d41\u5931\u548c\u8d1f\u9762\u7684\u53e3\u7891\u5f71\u54cd\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u8425\u6536\u589e\u957f<\/h3>\n\n\n\n<p>\u4ece\u8425\u6536\u89d2\u5ea6\uff0c\u8425\u6536=\u6536\u5165-\u6210\u672c\uff1b\u4ece\u589e\u957f\u89d2\u5ea6\uff0c\u8425\u6536\u589e\u957f=\u5f53\u671f\u8425\u6536-\u4e0a\u671f\u8425\u6536\u3002<\/p>\n\n\n\n<p>\u8425\u6536\u589e\u957f\u65b9\u5f0f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7528\u6237\u89c4\u6a21\u63d0\u5347\uff0c\u4fc3\u8fdb\u8425\u6536\u589e\u957f\uff1b<\/li><li>\u5c40\u90e8\u4e1a\u52a1\u589e\u957f\uff0c\u4fc3\u8fdb\u6574\u4f53\u8425\u6536\u589e\u52a0\u3002\u5305\u542b\u5c40\u90e8\u4e1a\u52a1\u7684\u89c4\u6a21\u589e\u52a0\u3001\u5ba2\u5355\u63d0\u5347\u3001\u590d\u8d2d\u589e\u957f\u7b49\u5bfc\u81f4\uff1b<\/li><li>\u65b0\u4e1a\u52a1\u677f\u5757\u589e\u52a0\uff0c\u5f62\u6210\u7b2c\u4e8c\u589e\u957f\u7ebf\uff0c\u4fc3\u8fdb\u6574\u4f53\u8425\u6536\u589e\u957f\u3002\u5305\u542b\u65b0\u5165\u5e02\u573a\u7ea2\u5229\u3001\u521b\u65b0\u578b\u6a21\u5f0f\u589e\u957f\u3001\u5b8f\u89c2\u73af\u5883\u5f71\u54cd\u7b49\u3002<\/li><\/ul>\n\n\n\n<p>\u8425\u6536\u589e\u957f\uff0c\u770b\u7684\u4e0d\u662f\u6536\u5165\uff0c\u800c\u662f\u5229\u6da6\u589e\u957f\uff01<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>ROI\uff1b<\/li><li>\u8425\u6536=\u6536\u5165-\u6210\u672c-\u7a0e\u6536\uff1b<\/li><li>\u53ea\u662f\u6536\u5165\u7684\u589e\u52a0\uff0c\u5c31\u4f1a\u9677\u5165\u5c40\u90e8\u6570\u636e\u5f53\u4e2d\uff0c\u5e94\u5f53\u770b\u6574\u4f53\u5229\u6da6\u7684\u589e\u52a0\uff0c\u624d\u80fd\u4ee3\u8868\u65b0\u751f\u4e1a\u52a1\u7684\u4ef7\u503c\u3002<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u56db\u3001\u4e09\u5927\u589e\u957f\u6a21\u578b\u7ed3\u6784<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u9700\u6c42\u2014\u2014\u4f9b\u7ed9\u6a21\u578b<\/h3>\n\n\n\n<p>\u4ece\u7ecf\u6d4e\u5b66\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u5f53\u9700\u6c42\u548c\u4f9b\u7ed9\u8fbe\u5230\u4e00\u4e2a\u76f8\u5bf9\u5e73\u8861\u7684\u70b9E\u65f6\uff0c\u5e02\u573a\u53cd\u5e94\u5747\u8861\u4ef7\u683c\u548c\u6700\u4f73\u4ea7\u91cf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/04\/SVqRe1IC8YQTfS.png\" alt=\"\u674e\u53eb\u517d\u8bf4\u300c\u589e\u957f\u6709\u602a\u5708\u300d\uff0c\u90a3\u589e\u957f\u662f\u4ec0\u4e48\uff1f\"\/><\/figure>\n\n\n\n<p>\u82e5\u8981\u6307\u5f15\u6211\u4eec\u7684\u4e1a\u52a1\u52a8\u4f5c\u8fdb\u884c\u589e\u957f\u884c\u52a8\uff0c\u9996\u5148\u6211\u4eec\u8981\u627e\u5230\u589e\u957f\u673a\u4f1a\u70b9\u3002\u589e\u957f\u673a\u4f1a\u70b9\u6765\u6e90\u4e8e\u7528\u6237\u9700\u6c42\u548c\u6f5c\u5728\u5e02\u573a\u7684\u6ee1\u8db3\uff0c\u6211\u4eec\u7ecf\u5e38\u8bf4\u5982\u679c\u6ee1\u8db3\u7528\u6237\u7684\u75db\u70b9\u548c\u75d2\u70b9\uff0c\u8fd9\u4f1a\u8ba9\u7528\u6237\u4f7f\u7528\u5f97\u66f4\u52a0\u8212\u9002\uff0c\u5c31\u4f1a\u4ea7\u751f\u66f4\u5927\u7684\u8774\u8776\u6548\u5e94\uff0c\u53bb\u589e\u8fdb\u4e1a\u52a1\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u5df2\u77e5\u9700\u6c42\uff1e\u4f9b\u7ed9\uff0c\u52a0\u5927\u529b\u5ea6\u6ee1\u8db3\u9700\u6c42\uff0c\u5373\u662f\u663e\u800c\u6613\u89c1\u7684\u589e\u957f\u70b9\u3002\u6f5c\u5728\u9700\u6c42\uff0c\u8fd9\u5c31\u9700\u8981\u6bd4\u8f83\u6df1\u7684\u7528\u6237\u6d1e\u5bdf\u548c\u4e1a\u52a1\u6316\u6398\u80fd\u529b\u4e86\uff0c\u8fd9\u6216\u8bb8\u4f1a\u6210\u4e3a\u4e1a\u52a1\u7684\u7b2c\u4e8c\u589e\u957f\u66f2\u7ebf\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u6295\u5165\u4ea7\u51fa\u6bd4\u6a21\u578b<\/h3>\n\n\n\n<p><strong>\u6295\u5165\u4ea7\u51fa\u6bd4 = \u603b\u6536\u5165\uff0f\u603b\u6295\u8d44<\/strong><\/p>\n\n\n\n<p>\u5927\u591a\u6570\u4f01\u4e1a\u662f\u5546\u4e1a\u8fd0\u8425\uff0c\u76ee\u7684\u662f\u8d5a\u94b1\u3002\u6240\u4ee5\u5728\u8003\u8651\u4e00\u5b9a\u6295\u5165\u7684\u60c5\u51b5\u4e0b\uff0c\u5982\u4f55\u4ea7\u751f\u66f4\u591a\u7684\u6536\u5165\u3002\u4e5f\u5c31\u662f\u6295\u5165\u4ea7\u51fa\u6bd4\u5982\u4f55\u66f4\u9ad8\u3002\u5728\u516c\u5f00\u6295\u8d44\u884c\u4e1a\u6765\u770b\uff0c\u5f53ROI\u22653\u7684\u65f6\u5019\uff0c\u5c31\u5df2\u7ecf\u662f\u975e\u5e38\u9ec4\u91d1\u7684\u6548\u7387\u6bd4\u4f8b\u3002<\/p>\n\n\n\n<p>\u653e\u5165\u5230\u6240\u6709\u7684\u589e\u957f\u6a21\u578b\u5f53\u4e2d\uff0c\u65e0\u8bba\u662f\u7528\u6237\u589e\u957f\u8fd8\u662f\u4f01\u4e1a\u8425\u6536\u589e\u957f\uff0c\u80cc\u540e\u90fd\u4f1a\u5bf9\u5e94\u4e00\u5b9a\u7a0b\u5ea6\u7684\u6210\u672c\uff0c\u65e0\u8bba\u662f\u7814\u53d1\u8d44\u6e90\u3001\u8fd0\u8425\u8d44\u6e90\u8fd8\u662f\u80cc\u540e\u5bf9\u5e94\u7684\u8fd0\u7ef4\u8d44\u6e90\uff0c\u53e6\u4e00\u9690\u85cf\u7684\u6210\u672c\u5c31\u662f\uff0c\u5927\u5bb6\u4e0d\u505a\u8fd9\u4e9b\u4e8b\u60c5\u53bb\u505a\u5176\u4ed6\u4e8b\u60c5\u7684\u6c89\u6ca1\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\u6bcf\u4e2a\u589e\u957f\u5b9e\u9a8c\u6a21\u578b\u7684MVP\u7248\u672c\uff0c\u9664\u4e86\u9a8c\u8bc1\u5e02\u573a\u63a5\u53d7\u5ea6\uff0c\u6211\u4eec\u4e5f\u9700\u8981\u53bb\u770bROI\u7684\u6548\u76ca\u3002<\/p>\n\n\n\n<p>\u6295\u5165\u4ea7\u51fa\u6bd4\u7684\u6a21\u578b\uff0c\u5e94\u7528\u5728\u7528\u6237\u751f\u547d\u5468\u671f\u8d21\u732e\u4e2d\uff0c\u6211\u4eec\u53ef\u4ee5\u6765\u5224\u65ad\u83b7\u5ba2\u6210\u672c\u662f\u5426\u5408\u7406\u3002LTV \u662f\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\uff0cCAC \u662f\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff0c LTV \/ CAC \u4e3a\u4e8c\u8005\u7684\u6bd4\u503c\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\uff08LTV\uff1aLife time Value)\uff1a\u6709\u65f6\u88ab\u79f0\u4e3a\u5ba2\u6237\u5168\u751f\u547d\u5468\u671f\u4ef7\u503c\uff0c\u6307\u7684\u662f\u6bcf\u4e2a\u7528\u6237\uff08\u8d2d\u4e70\u8005\u3001\u4f1a\u5458\u3001\u4f7f\u7528\u8005\uff09\u5728\u672a\u6765\u53ef\u80fd\u4e3a\u8be5\u670d\u52a1\u5e26\u6765\u7684\u6536\u76ca\u603b\u548c\u3002<\/li><li>\u5ba2\u6237\u83b7\u53d6\u6210\u672c(CAC\uff1aCustomer Acquisition Cost)\uff1a\u662f\u83b7\u5f97\u5355\u4e2a\u5ba2\u6237\u7684\u5e73\u5747\u8d39\u7528\u3002<\/li><\/ul>\n\n\n\n<p><strong>\u76c8\u5229\u6548\u7387=LTV \/ CAC<\/strong><\/p>\n\n\n\n<p>LTV \/ CAC \u662f\u4e00\u4e2a\u8ba1\u7b97\u6548\u7387\u7684\u5173\u952e\u5de5\u5177\uff0c\u5373\u9500\u552e\u548c\u5e02\u573a\u8425\u9500\u6f0f\u6597\u3002\u5b83\u901a\u8fc7\u63d0\u51fa\u4e00\u4e2a\u7b80\u5355\u7684\u95ee\u9898\uff1a\u4e00\u4e2a\u5ba2\u6237\u7684\u4ef7\u503c\uff08LTV\uff09\u662f\u5426\u5927\u4e8e\u83b7\u53d6\u8be5\u5ba2\u6237\u7684\u6210\u672c\uff08CAC\uff09\uff1f\u6765\u5e2e\u52a9\u4f01\u4e1a\u89e3\u51b3\u4ee5\u4e0b\u95ee\u9898\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u8fdb\u5165\u5e02\u573a\u6218\u7565\u662f\u5426\u6709\u6548\u3001\u5168\u9762\u4ee5\u53ca\u5e26\u6765\u8fb9\u9645\u6548\u5e94\uff1f<\/li><li>\u4f55\u65f6\/\u4f55\u5904\u6295\u66f4\u591a\u7684\u94b1\u5230\u9500\u552e\u548c\u8425\u9500\u4e2d\uff1f<\/li><li>\u5e94\u8be5\u5728\u9500\u552e\u548c\u8425\u9500\u4e2d\u6295\u5165\u591a\u5c11\u8d44\u91d1\uff1f<\/li><li>\u54ea\u79cd\u5ba2\u6237\u3001\u4ea7\u54c1\u3001\u4e1a\u52a1\u79cd\u7c7b\u7b49\u662f\u6700\u76c8\u5229\u7684\uff1f<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e94\u3001\u603b\u7ed3\u601d\u8003<\/h2>\n\n\n\n<p>AARRR\u6216\u8005RRAAR\uff0c\u5176\u5b9e\u90fd\u662f\u5355\u4e00\u7684\u589e\u957f\u65b9\u6cd5\u8bba\uff0c\u800c\u6211\u4eec\u5728\u8fdb\u884c\u589e\u957f\u52a8\u4f5c\u524d\uff0c\u9700\u8981\u5148\u4e86\u89e3\u6e05\u695a\u589e\u957f\u7684\u672c\u8d28\u662f\u4ec0\u4e48\uff1f\u662f\u4f9b\u9700\u5173\u7cfb\u7684\u8fc7\u7a0b\u7ed3\u679c\u3002<\/p>\n\n\n\n<p>\u5f53\u6211\u4eec\u66f4\u597d\u7684\u7406\u89e3\u589e\u957f\u7684\u672c\u8d28\uff0c\u6211\u4eec\u5728\u65e5\u5e38\u7684\u8fd0\u8425\u52a8\u4f5c\u4e2d\uff0c\u5e76\u4e0d\u662f\u4e00\u5473\u7684\u6fc0\u8fdb\u5f0f\u7684\u5f3a\u8c03\u52a8\u4f5c\u7684\u624b\u6bb5\uff0c\u800c\u662f\u8981\u9996\u5148\u601d\u8003\u6211\u4eec\u80fd\u4e3a\u7528\u6237\u521b\u9020\u7684\u4ef7\u503c\u662f\u4ec0\u4e48\uff1f\u7528\u6237\u9700\u8981\u6211\u4eec\u505a\u7684\u662f\u4ec0\u4e48\uff1f\u8fd9\u662f\u4f9b\u9700\u5173\u7cfb\u7684\u5e73\u8861\u3002<\/p>\n\n\n\n<p>\u806a\u660e\u7684\u589e\u957f\uff0c\u9700\u8981\u5728\u589e\u957f\u524d\u5bf9\u4e8e\u4e1a\u52a1\u8def\u5f84\u548c\u7ed3\u679c\u6709\u63d0\u524d\u7684\u9884\u6d4b\uff0c\u5e76\u4e14\u80fd\u591f\u5224\u65ad\u8d8b\u52bf\u7684\u8d70\u5411\u3002\u56e0\u4e3a\u8981\u660e\u786e\u7684\u77e5\u9053\uff0cROI\u4e3a\u8d1f\u7684\u589e\u957f\uff0c\u5982\u679c\u4e0d\u5b58\u5728\u5e02\u573a\u7a7a\u95f4\u548c\u4f18\u5316\u7a7a\u95f4\uff0c\u90a3\u8fd9\u5c31\u662f\u4e00\u4e2a\u5931\u8d25\u7684\u6a21\u578b\uff0c\u5e94\u8be5\u9002\u53ef\u800c\u6b62\uff0c\u4e0d\u8981\u604b\u6218\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u2014\u2014 \u6b22\u8fce\u5728\u7ebf\u6295\u7a3f \u2014\u2014<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\/\u6dd8\u5b9d\u901b\u901b\/\u503c\u5f97\u4e70\/\u5fae\u535a\/\u6296\u97f3\/\u767e\u5ea6\u7cfb\/\u77e5\u4e4e\/\u5927\u4f17\u70b9\u8bc4\u7b49\u5e73\u53f0\u63a8\u5e7f\uff1a\u5173\u952e\u8bcd\u6392\u540d\uff0c\u7b14\u8bb0\u79cd\u8349\uff0c\u6570\u636e\u4f18\u5316\u7b49\uff1b<\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/channel\" target=\"_blank\">\u589e\u957f\u5bfc\u822a\uff1a\u9ad8\u6548\u589e\u957f\u5de5\u5177\u6574\u7406<\/a>\u300b<\/li><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/tbgg\" target=\"_blank\">\u6dd8\u5b9d\u901b\u901b\u8425\u9500\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u8fbe\u4eba\u7b14\u8bb0\uff0c\u7b14\u8bb0\u64b0\u5199<\/a>\u300b<\/li><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" target=\"_blank\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1a\u7b14\u8bb0\u6392\u540d\uff0c\u4ee3\u5199\u4ee3\u53d1\uff0c\u63a2\u5e97\u5408\u4f5c<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth 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