{"id":388,"date":"2017-12-01T05:01:11","date_gmt":"2017-11-30T21:01:11","guid":{"rendered":"https:\/\/www.growthhk.cn\/388.html"},"modified":"2018-12-24T11:06:56","modified_gmt":"2018-12-24T03:06:56","slug":"%e6%8f%90%e5%8d%87%e7%94%a8%e6%88%b7%e6%b4%bb%e8%b7%83%e5%ba%a6%e3%80%81arpu%e5%80%bc%e6%98%af%e6%af%94%e6%8b%89%e6%96%b0%e6%9b%b4%e9%87%8d%e8%a6%81%e7%9a%84%e4%ba%8b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/388.html","title":{"rendered":"\u63d0\u5347\u7528\u6237\u6d3b\u8dc3\u5ea6\u3001ARPU\u503c\u662f\u6bd4\u62c9\u65b0\u66f4\u91cd\u8981\u7684\u4e8b"},"content":{"rendered":"<p>DT\u65f6\u4ee3\u7684APP\u8fd0\u8425\uff0c\u5404\u7c7b\u51b3\u7b56\u5df2\u7ecf\u4e0d\u80fd\u51ed\u76f4\u89c9\u6765\u505a\u4e86\uff0c\u6211\u4eec\u9700\u8981\u66f4\u52a0\u5e9e\u6742\u5374\u7cbe\u786e\u7684\u6570\u636e\u652f\u6491\u3002\u4e00\u6b3eAPP\u7684\u6570\u636e\u7ef4\u5ea6\uff0c\u4e5f\u4e0d\u4ec5\u662f\u5b89\u88c5\u91cf\u2014\u2014\u8ddf\u7559\u5b58\u7387\u3001\u6d3b\u8dc3\u5ea6\u548c<span 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center;\">\uff08\u56fe\u7247\u6765\u81eaQuestMobile\uff09<\/p>\n<h3>\u6784\u5efa\u7528\u6237\u6a21\u578b<\/h3>\n<p>Persona(\u7528\u6237\u6a21\u578b\u7684\u7684\u7b80\u79f0)\u662f\u865a\u6784\u51fa\u4e00\u7ec4\u7528\u6237\u7279\u5f81\u7528\u6765\u4ee3\u8868\u4e00\u4e2a\u7528\u6237\u7fa4\u3002\u4e00\u5957\u771f\u5b9e\u51c6\u786e\u7684\u7528\u6237\u6a21\u578b\u7684\u5efa\u7acb\uff0c\u80fd\u591f\u5728\u6211\u4eec\u4ea7\u54c1\u8bbe\u8ba1\u3001\u7b56\u7565\u3001\u6d3b\u52a8\u7b49\u5404\u4e2a\u8282\u70b9\u8d77\u5230\u6307\u5bfc\u4f5c\u7528\u3002<\/p>\n<p>Persona\u6570\u636e\u56e0\u5b50\u5305\u6db5\u7528\u6237\u6027\u522b\u3001\u5e74\u9f84\u3001\u5730\u57df\u3001\u884c\u4e3a\u3001\u5174\u8da3\u7b49\u3002\u53e6\u5916\u8fd8\u5e94\u8be5\u5305\u62ec\u4ea7\u54c1\u76f8\u5173\u7684\u6570\u636e\uff0c\u5982\u9996\u6b21\u767b\u9646\u3001\u4f7f\u7528\u65f6\u957f\u3001UGC\u3001PV\u7b49\u4ea7\u54c1\u4f7f\u7528\u6570\u636e\u3002\u4e00\u4e2a\u4ea7\u54c1\u901a\u5e38\u4f1a\u8bbe\u8ba13\uff5e6\u4e2a\u7528\u6237\u6a21\u578b\u4ee3\u8868\u6240\u6709\u7684\u7528\u6237\u7fa4\u4f53\u3002\u6784\u5efa\u7528\u6237\u6a21\u578b\u7684\u65b9\u6cd5\u6709\u591a\uff0c\u8bf4\u8d77\u6765\u53c8\u662f\u4e00\u5927\u7bc7\uff0c\u516b\u59b9\u8fd9\u91cc\u53ea\u4ecb\u7ecd\u51e0\u4e2a\u6bd4\u8f83\u5173\u952e\u7684\u6b65\u9aa4\uff1a<\/p>\n<ol>\n<li>\u7528\u6237\u5047\u8bbe\uff1a\u6839\u636e\u4ea7\u54c1\u505a\u51fa\u7528\u6237\u7279\u5f81\u548c\u53d8\u91cf\uff08\u5373\u7528\u6237\u5173\u6ce8\u70b9\uff09\u7684\u5047\u8bbe\u3002<\/li>\n<li>\u5b9a\u6027\u5206\u6790\uff1a\u6309\u7167\u4e0a\u9762\u6240\u505a\u7684\u5047\u8bbe\u5206\u522b\u8bbe\u8ba1\u51fa\u95ee\u9898\uff0c\u5e76\u5bf9\u89c2\u6d4b\u53d8\u91cf\u8fdb\u884c\u805a\u7c7b\u3002<\/li>\n<li>\u9a8c\u8bc1\u5206\u6790\uff1a\u89c2\u5bdf\u6570\u636e\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u770b\u54ea\u4e9b\u5206\u7c7b\u53d8\u91cf\u53ef\u4ee5\u6709\u6548\u7684\u533a\u5206\u7528\u6237\u3002<\/li>\n<li>\u6a21\u578b\u642d\u5efa\uff1a\u57fa\u4e8e\u6570\u636e\u8868\u4e0e\u8c03\u67e5\u62a5\u544a\u5f00\u59cb\u642d\u5efa\u7528\u6237\u6a21\u578b\u3002<\/li>\n<\/ol>\n<h3>\u63d0\u5347\u7528\u6237\u7559\u5b58\u7387\u548c\u6d3b\u8dc3\u5ea6<\/h3>\n<p>\u5728ASO\uff08App Store Optimization\u7684\u7f29\u5199\uff0c\u4e2d\u6587\u610f\u601d\u4e3a\u5e94\u7528\u5546\u5e97\u4f18\u5316\uff09\u5c42\u9762\uff0c\u82f9\u679c\u516c\u53f8\u9488\u5bf9\u4e00\u6b3eAPP\u7684\u7528\u6237\u7559\u5b58\u7387\u3001\u6d3b\u8dc3\u5ea6\u5747\u6709\u8003\u67e5\uff0c\u8003\u67e5\u89c4\u5219\u96be\u4ee5\u7422\u78e8\uff0c\u4f46\u4e5f\u6709\u4e0d\u5c11ASO\u4ece\u4e1a\u8005\u6839\u636e\u81ea\u5df1\u7684\u4f18\u5316\u7ecf\u9a8c\u7ed9\u51fa\u4e86\u5224\u65ad\u548c\u5bf9\u7b56\uff0c\u6bd4\u5982\u53cb\u94b1\u63a8\u51fa\u7684\u201cReplay\u201d\u5c31\u662f\u9488\u5bf9ASO\u89c4\u5219\u8282\u70b9\u6240\u5236\u5b9a\u7684\u4fc3\u6d3b\u4efb\u52a1\u3002\u9664\u4e86\u901a\u8fc7\u4efb\u52a1\u5e73\u53f0\u6295\u653e\u8fbe\u5230\u4fc3\u6d3b\u6548\u679c\u5916\uff0c\u516b\u59b9\u8fd8\u8981\u8ddf\u5927\u5bb6\u804a\u4e00\u804a\u5176\u5b83\u6709\u6548\u7684\u4fc3\u6d3b\u624b\u6bb5\uff1a<\/p>\n<ol>\n<li>\u5b9a\u4e49\u6d41\u5931\u7528\u6237\uff1a\u627e\u5230\u4e0d\u6d3b\u8dc3\u7528\u6237\u5904\u5728\u6210\u957f\u7684\u4f55\u79cd\u9636\u6bb5\uff0c\u5206\u6790\u5176\u6d41\u5931\u539f\u56e0\uff0c\u5e76\u5206\u522b\u627e\u5230\u5176\u6d41\u5931\u9884\u8b66\u6307\u6807\u3001\u62df\u51fa\u4e0d\u540c\u7684\u89e3\u51b3\u65b9\u6848\u8fdb\u884c\u9884\u9632\u3002\u540c\u65f6\uff0c\u4e0e\u6838\u5fc3\u7528\u6237\u4fdd\u6301\u5bc6\u5207\u8054\u7cfb\u4e5f\u662f\u81f3\u5173\u91cd\u8981\u7684\uff0c\u8ddf\u6838\u5fc3\u7528\u6237\u7684\u76f4\u63a5\u6c9f\u901a\uff0c\u5f80\u5f80\u80fd\u5e2e\u52a9\u6211\u4eec\u66f4\u5feb\u5730\u53d1\u89c9\u7528\u6237\u6d41\u5931\u539f\u56e0\u3002<\/li>\n<li>\u521b\u5efa\u7528\u6237\u6fc0\u52b1\u4f53\u7cfb\uff1a\u7528\u6237\u6fc0\u52b1\u4f53\u7cfb\u5305\u542b\u6b63\u6fc0\u52b1\u548c\u8d1f\u6fc0\u52b1\uff08\u8d1f\u6fc0\u52b1\u5373\u79ef\u5206\u6263\u51cf\u6216\u5176\u5b83\u60e9\u7f5a\u6027\u63aa\u65bd\uff09\u3002\u6b63\u6fc0\u52b1\u53ef\u4ee5\u5206\u4e3a\u201c\u8363\u8a89\u6fc0\u52b1\u201d\u3001\u201c\u60c5\u611f\u6fc0\u52b1\u201d\u3001\u201c\u5229\u76ca\u6fc0\u52b1\u201d\u4e09\u7c7b\uff0c\u5e38\u89c1\u7684\u6709\u6392\u540d\u3001\u7ade\u4e89\u56fe\u8c31\u3001\u7b49\u7ea7\u3001\u52cb\u7ae0\u3001\u79ef\u5206\u3001\u793e\u4ea4\u4e92\u52a9\u3001\u5956\u91d1\u6fc0\u52b1\u7b49\u5f62\u5f0f\uff0c\u8fd9\u4e9b\u201c\u6b63\u6fc0\u52b1\u201d\u5f62\u5f0f+\u6bcf\u65e5\u4efb\u52a1+\u6709\u5438\u5f15\u505c\u7559\u80fd\u529b\u7684\u5185\u5bb9\u80fd\u591f\u66f4\u597d\u5730\u8fbe\u5230\u523a\u6fc0\u7528\u6237\u6301\u7eed\u7559\u5b58\u7684\u6548\u679c\u3002<\/li>\n<li>PUSH\u548c\u6d3b\u52a8\uff1a\u6d88\u606f\u63a8\u9001\u548c\u6709\u5438\u5f15\u529b\u7684\u6d3b\u52a8\u662f\u4fc3\u6d3b\u7684\u5fc5\u9009\u9879\uff0c\u4f46\u63a8\u9001\u7cbe\u51c6\u5ea6\u3001\u9891\u7387\u3001\u65f6\u6bb5\u3001\u8d28\u91cf\u3001landing\u9875\u7b49\u90fd\u662f\u51b3\u5b9a\u63a8\u9001\u6548\u679c\u7684\u91cd\u8981\u56e0\u7d20\uff0c\u800c\u4e14\u63a8\u9001\u7684\u4f18\u5316\u5e94\u8be5\u662f\u6c38\u4e45\u6027\u7684\u3002\u516b\u59b9\u5efa\u8bae\u5927\u5bb6\u5c3d\u91cf\u7f16\u5199\u5f15\u8d77\u60c5\u611f\u5171\u9e23\u7684\u63a8\u9001\u6587\u6848\uff0c\u8fd9\u4e00\u5757\u6dd8\u5b9d\u5e97\u505a\u5f97\u6700\u900f\uff0c\u5356\u840c\u88c5\u75f4\u65e0\u6240\u4e0d\u7528\u5176\u6781\u3002\u6ef4\u6ef4\u548c\u5feb\u7684\u63a8\u9001\u77ed\u4fe1\u4e5f\u5f88\u51fa\u5f69\uff1a\u4ec0\u4e48\u201c\u4f60\u5728\u7b49\u5468\u672b\u6211\u5728\u7b49\u5468\u672b\u548c\u4f60\u201d\u3001\u201c\u82e5\u7d2f\u4e86\u5c31\u53eb\u6211\u5427\u201d\u3001\u201c\u4f60\u60f3\u53bb\u7684\uff0c\u6211\u90fd\u4f1a\u966a\u4f60\u201d\u7b49\u7b49\uff0c\u603b\u4e4b\u53d8\u7740\u6cd5\u513f\u7684\u5f15\u8d77\u4f60\u7684\u6ce8\u610f\u3002<\/li>\n<li>\u8ba9\u7528\u6237\u5e26\u52a8\u7528\u6237\uff1a\u4e00\u4e07\u6b21\u738b\u5a46\u81ea\u5938\u4e0d\u5982\u4e00\u6b21\u793e\u4ea4\u5206\u4eab\u7684\u529b\u91cf\uff0c\u5f15\u5bfc\u7528\u6237\u548c\u7528\u6237\u4e4b\u95f4\u4ea7\u751f\u8054\u7cfb\u65e0\u7591\u662f\u63d0\u5347\u6d3b\u8dc3\u5ea6\u7684\u9ad8\u6548\u65b9\u6848\u3002\u9664\u4e86\u4f18\u5316\u4ea7\u54c1\u7684\u5206\u4eab\u3001\u9080\u8bf7\u4f53\u9a8c\uff08\u522b\u5fd8\u4e86\u5728\u5206\u4eab\u4f53\u9a8c\u4e2d\u52a0\u5165\u6fc0\u52b1\u673a\u5236\uff09\u4e4b\u5916\uff0c\u4f60\u8fd8\u53ef\u4ee5\u6ce8\u610f\u5c06\u6700\u53d7\u6b22\u8fce\u7684\u9875\u9762\u6216\u529f\u80fd\u5411\u9002\u5408\u7684\u7528\u6237\u5c55\u793a\u51fa\u6765\uff0c\u544a\u8bc9\u4ed6\u8fd9\u4e00\u5185\u5bb9\u6216\u5546\u54c1\u53d7\u5230\u4e86XXXX\u4eba\u7684\u5173\u6ce8\uff0c\u5229\u7528\u4ece\u4f17\u5fc3\u7406\u8ba9\u7528\u6237\u4ea7\u751f\u5174\u8da3\u3002<\/li>\n<li>\u5b9a\u671f\u66f4\u65b0\u7248\u672c\u548c\u529f\u80fd\uff1a\u8ba9\u201c\u5c0f\u7ea2\u70b9\u201d\u5e2e\u4f60\u505a\u4e00\u6b21\u201c\u6700\u5f3a\u63a8\u9001\u201d\u540c\u6837\u662f\u5524\u9192\u5f3a\u8feb\u75c7\u7528\u6237\u7684\u597d\u65b9\u6cd5\uff0cAPP\u5f00\u53d1\u8005\u4eec\u90fd\u611f\u89e6\uff1a\u6bcf\u6b21\u66f4\u65b0\u7248\u672c\u90fd\u53ef\u4ee5\u523a\u6fc0\u7528\u6237\u6d3b\u8dc3\u4e00\u6bb5\u65f6\u95f4\u3002\u8981\u7279\u522b\u6ce8\u610f\u8ba4\u771f\u5199\u66f4\u65b0\u8b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